The AI ​ ​ big model will be the biggest platform revolution ten times that of the mobile Internet, and the number of China is the second in the world.

"China Economic Weekly" reporter Sun Bing | Beijing Report

Who is the "top stream of science and technology" in China and the world? The AI ​ ​ big model is almost uncontroversial.

On May 28th, the Research Report of China Artificial Intelligence Large Model Map released by the New Generation Artificial Intelligence Development Research Center of the Ministry of Science and Technology shows that the number of large models developed by China ranks second in the world, only next to the United States. At present, 79 large models with over 1 billion parameters have been released in China. From the regional distribution of large models, there are 14 regions in China that are developing large models, among which Beijing, Guangdong, Zhejiang and Shanghai are in the first echelon, with 38 large models in Beijing and 20 in Guangdong.

In the global big model competition, Wang Huaimin, academician of China Academy of Sciences and director of china computer federation Open Source Development Committee, said that there were about 45 big models with parameters exceeding 10 billion in the past five years, of which 32 appeared in the United States, 9 in China and 4 in Europe.

However, China AI big models, which are developing rapidly and soaring all the way, still need some calm thinking.

The big model "Intelligent Emergence" is exciting.

AI capabilities are beginning to be unpredictable.

Artificial intelligence technology has been developed for many years. Why are academics, industry and even the public so excited and even afraid after the big model appears? Professor Huang Tiejun, president of Beijing Zhiyuan Artificial Intelligence Research Institute, told the reporter of China Economic Weekly that AI used to be more like a human assistant, doing the work that human beings can determine the result according to human instructions. For example, if you design AI to turn on the light, AI will only turn on the light.

"However, the reason why the big model is so concerned now is because when the parameter quantity of artificial intelligence reaches tens of billions, there is an inflection point or a sudden change, and the ability of artificial intelligence begins to be unpredictable, which is the so-called’ intelligent emergence’ phenomenon. Some unexpected abilities of artificial intelligence begin to appear, and this unpredictability makes everyone very excited." Huang Tiejun said.

Huang Tiejun introduced that the core task of this wave of artificial intelligence is to train the model. The so-called model, which has a clear meaning in the field of artificial intelligence, is a neural network, and there is nothing special about the neural network. Our human brain is a neural network.

"But the human brain is a huge neural network. About 80 billion neurons are connected by 100 trillion synapses, so the human brain is very capable. In contrast, the number of neurons and connections in the brain of the orangutan closest to human beings is almost 1/3 of that of the human brain, and that of the monkey is 1/10 of that of human beings, while a bug has about 300 neurons, but it can actually have a lot of life activities. " Huang Tiejun explained.

Of course, the neural network of artificial intelligence model is much simpler than that of human brain. However, with the increase of data scale and computing power, the parameters of the model are also increasing, and the ability is also improving, so there is a "big model", that is, a neural network with huge parameters, and of course its intelligence is higher.

The big model is the biggest platform revolution in history, which will be 10 times that of the mobile Internet.

"the AI big model is a historical opportunity that must not be missed. Because this will be the biggest platform revolution in history, it will be 10 times or more bigger than Windows and Android. It will rewrite every application, reconstruct human work, and enlarge the intelligence of those who are creative by 10 times or more. " Li Kaifu, chairman and CEO of innovation works, said.

Kai-Fu Lee also said that he very much agrees with Andreessen Horowitz, a famous American VC institutional investor: it is difficult to grasp how big the market of the big model will be in the future. It will be all software at the minimum and represent all human efforts at the maximum.

"There may be only three or four such opportunities in human history. The big model track is a battleground for future military strategists. Therefore, independent innovation will be the only way and a major responsibility for China enterprises. " Li Kaifu told the reporter of China Economic Weekly.

Kai-fu Lee has been involved in artificial intelligence for more than 40 years. He joked that he is "the most knowledgeable AI investor and the most knowledgeable AI scientist". From the perspective of investment and industrial development, he believes that with the rise of large models, the development of artificial intelligence has entered the AI 2.0 era from the AI 1.0 era.

Kai-fu Lee believes that in the AI 1.0 era, data sets, data sets and models in a single field are isolated islands, and the workload and cost of data labeling are very considerable; However, the emergence of the big model in the AI 2.0 era can solve these bottlenecks. People use super huge data to train a single big model with cross-domain knowledge, and after fine-tuning, they can perform various tasks. This is a brand-new and huge platform opportunity, all applications and interfaces will be rewritten, and AI 2.0 applications will enter an explosive period.

"Although the current big model is still not perfect, it already has considerable commercial value, even hundreds of trillions of commercial value." Li Kaifu predicted. He said that the big model still has the problem of "serious nonsense" at present, because the reasoning ability of AI also comes from the same technical engine. If you reduce its nonsense to near zero, its reasoning ability is almost gone. In other words, the reasons that make it smart are also the reasons that make it talk nonsense.

"We believe that this can be solved in the future. For example, we can let AI cooperate with humans. We don’t take AI as an ultimate application, but treat it as a human’ assistant’. For example, you can let AI draft the first draft of legal documents or news articles first, and then check and adjust them by human lawyers and journalists, so that you can enjoy the powerful capabilities of AI and avoid the mistakes that AI will make. " Li Kaifu said.

China Economic Weekly reporter Ma Mingyue I photo

There is no absolute barrier to big model competition, but there will not be too many platform seats, and the key to success or failure lies in ecology.

Huang Tiejun said that the big model will eventually become a new type of infrastructure in the future society, which will provide "intelligence" and deliver it to thousands of industries and households. Therefore, after artificial intelligence enters the era of big model, it will form a systematic industrial ecology.

To put it simply, just like the power grid in the power age, thousands of industries and households are using electricity, but they don’t generate electricity by themselves, but there are special power plants, and there are various ways to generate electricity, such as coal power, thermal power, wind power and nuclear power … There are also enterprises to produce various electrical appliances.

"With a big model, it is like human beings learning to generate electricity. At present, it may be a technical path, but there will be various’ power generation means’ that will continue to evolve and iterate, reduce costs and increase efficiency. This means that just as there will be no state or enterprise monopolizing power generation, there are no absolute barriers and thresholds for large models. Everyone competes for cost and efficiency, and competition is for application and ecology. " Huang Tiejun said.

Kai-fu Lee also said that there will be three ecological layers in the future AI 2.0 era: the basic model layer, the middle layer and the application layer. "The AI 2.0 market represented by the big model is huge enough to accommodate giants, SMEs and startups to’ race horses’." He said.

As for how entrepreneurs and investors choose their position and role in this huge ecology, Li Kaifu believes that it needs to be based on different judgments.

For example, the big model platform companies in the basic model layer certainly have great opportunities, and the ceiling will be very high, just like Microsoft in the PC Internet era and Google in the mobile Internet era, but the risks are also the greatest, because the platform companies must be a minority; If it is an application layer, the risk is not so great, and every productivity field may grow into a leading company in the vertical field, but the scale may not be comparable to that of platform companies. For investors, it is always to seek a balance between risk and return.

Jobs in artificial intelligence and intelligent manufacturing are very popular.

China’s big model is "arrogant", but there will not be too many "platform seats", and security threats should be guarded.

Focusing on China, Kai-fu Lee believes that the big model and AI 2.0 are also historical opportunities that China should not miss, and China also has its own advantages.

"China has a rich Chinese corpus and a huge market. By developing AI model, China can promote the development of innovative industries and realize the double dividend of science and technology and economy. Moreover, China has a large base of young engineers and the most tenacious entrepreneurs, which provides strong talent support for the development of AI model. It has leading technology, flexible strategy, quick market response, strong ability to fight hard and strong execution, and will be the key to the success of China model company. " Li Kaifu said.

Huang Tiejun is also full of confidence in China’s development in the field of large models. But there are also some phenomena that need special attention. For example, after the big model was on fire, there was still a phenomenon of rushing headlong into mass action and intensified homogenization competition.

"The data is the data, and the computing power is so much. If everyone trains the model, a lot of work will be repeated, which actually consumes a lot of social resources, which is not conducive to the development of the big model ecology." Huang Tiejun said.

"If we compare the PC Internet era and the mobile Internet era, there are probably no more than three underlying platforms for large models worldwide. Just like the early days of the mobile Internet, there were many operating systems, but in the end only iOS and Android were left. Many companies want to be the third, and they have invested a lot but eventually they have failed. " Huang Tiejun said.

Huang Tiejun believes that there will be only a handful of operating systems for large models in China and even in the world. Although it is impossible to predict how many, it is definitely impossible to have more than a dozen or dozens, and there is no market possibility at all. "more companies are involved, not operating platforms, but doing applications. Similar to Apple Ecology and Android Ecology, many applications will be generated. " He said.

Therefore, Huang Tiejun suggested that on the one hand, we should rely on the "hand of the market" and let the "big waves wash sand" of the market play a major role; But at the same time, it also needs the guidance and adjustment of the "policy hand" to promote, encourage and co-ordinate Industry-University-Research’s cooperation and build a large-scale industrial ecology.

Throughout the world, there are two routes to build an artificial intelligence ecosystem: open source and closed source. Wang Huaimin said that because of its uncertainty, the big model forms the basic pattern that the open source model and the pre-research model are promoted at the same time. Of the 32 large models in the United States, 15 are open source. Five of China’s nine big models are open source.

However, a senior investor in the field of artificial intelligence told China Economic Weekly that there are indeed some large models in China that "shell" and fine-tune foreign open source codes. "GPT3.5 may be open source for you, but GPT4.0 will not be available to you in the short term." Therefore, China should develop large-scale models or innovate independently. Moreover, because the development of the big model involves data issues, from the perspective of supervision, this almost means that China and the United States must be "parallel universes."

The big model is becoming more and more powerful. It is better to learn to cooperate with AI than to worry about security risks and be replaced by AI.

With the rapid development of artificial intelligence technology, especially large models, security issues have been raised to a new dimension. "AI will definitely bring new security threats to the digital world." Qi Xiangdong, chairman of Chianxin Group, told the reporter of China Economic Weekly.

"This security threat mainly comes from two aspects: First, AI can imitate, and even implement fraud with falsehood; Second, AI can help hackers improve their attack level, help some hackers write programs, code, formulate attack plans and provide attack strategies. These have brought new threats to the digital world. " Qi Xiangdong said.

Qi Xiangdong said that network security technology is a companion technology, and it must be the innovation of digital technology first, and then the innovation of security technology. This is the relationship between spear and shield, just as there is no spear with a special material, there will be no shield with a special material. Now new AI technologies such as big models are still in their infancy, and their applications are still tentative, and development is still the top priority.

However, Qi Xiangdong said that he believes that the innovation of network security technology and products will definitely solve these network security problems and risks brought by AI in the new era. "Chianxin is keeping up with various scenarios of AI and exploring new technologies and new security solutions needed to solve the new network risks brought by AI. I believe that future security will not drag the development of AI." He said.

As for when the big model will affect the lives of ordinary people, Huang Tiejun said that it has already happened. For example, artificial intelligence is now replacing some human tasks, especially those that are not original.

Taking painting as an example, Huang Tiejun believes that artificial intelligence can’t be replaced by groundbreaking creations like Picasso and Qi Baishi, but if you just imitate and combine previous creations, artificial intelligence is definitely more efficient. Another example is the original theoretical innovation like Einstein and Newton, and artificial intelligence can’t do it, but if it is routine programming and doing math problems, artificial intelligence can really do better.

However, Huang Tiejun emphasized that AI and human beings are not simply substitutes, but need cooperation. "For example, an enterprise originally needed 1,000 programmers, but after accessing the AI ​ ​ big model capability, it may only need dozens. Through the cooperation between people and AI, higher efficiency and better results can be achieved."

Moreover, Huang Tiejun believes that this influence will soon be transmitted to the field of education.

"Now many students have questions, not asking the teacher first, but asking AI first, because the knowledge and information mastered by AI may be more comprehensive and richer, and then they can learn according to the information given by AI. This meeting will be a great impact. What role will teachers play in the growth of students in the future? What role do you play? AI is constantly learning, and people naturally have to keep learning. Education will definitely exist for a long time, but what is the purpose of our education? What is the way of education? Need to rethink. " Huang Tiejun said.

What’s even more "terrible" is that we often say: reading is like breaking thousands of volumes, and writing is like a god. "It is very powerful for a person to read 10,000 books in a lifetime, but AI can read 1 million books a day, and there are about 100 million books in all mankind. AI will read them all in about three years, so the speed of AI’s ability improvement can be imagined, which is completely different from human beings." Huang Tiejun said.

Zhang Jidong, vice president of Iflytek, told China Economic Weekly that the development of AI technology, especially large models, will bring great challenges to education in China.

"The core of education in China lies in the transmission and acquisition of knowledge. Especially, the assessment target of the exam is mainly knowledge-based. Those children with good memory and more training can get high scores, and these are the abilities that are most easily replaced by AI. In the future, we will need more talents with creativity, critical thinking and innovative thinking. But I believe that as the big model becomes a good assistant in all walks of life, it will also become a good assistant in education. " Zhang Jidong said.

(This article was published in China Economic Weekly, No.11, 2023)

The cover of the 11th issue of China Economic Weekly in 2023.

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? ? ? ? ? ? ? ? ? ? ? ? Gao Zijian 15233535000 (same as WeChat)

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Notice of Yunnan Provincial Department of Finance on Promoting the Work of "One Network in the Province" for Government Procurement of Electronic Stores

Provincial committees, offices, departments, bureaus, institutions, people’s organizations, state (city) Finance Bureau, Zhenxiong County, Xuanwei City, Tengchong City Finance Bureau, Yunnan New District Finance Bureau, provincial government procurement and transfer center:

In order to thoroughly implement the spirit of the central government’s plan to deepen the reform of the government procurement system, further improve the standardization, transparency and convenience level of Yunnan provincial government procurement electronic stores (hereinafter referred to as electronic stores), and accelerate the implementation of the "internet plus government procurement" action, the relevant matters concerning the promotion of the "one network in the whole province" work of electronic stores are hereby notified as follows: 

I. General requirements

Guided by the spirit of deepening the reform of government procurement system, we will make full use of new technologies, new formats and new modes such as cloud computing, big data and e-commerce, integrate and share resources, and innovate institutional mechanisms. By the end of 2021, we will build a "one network in the whole province" of electronic stores, realize the interconnection and information sharing of electronic stores in provinces and counties (cities), and create a unified, open and orderly electronic trading market for government procurement.

Second, the main task

(A) focus on building a unified platform system for interconnection.

1. Interconnection. The Provincial Department of Finance co-ordinates the construction of electronic stores in the province, and coordinates and guides the development of electronic stores in the province. Financial departments at all levels shall, in accordance with the unified arrangements of the Provincial Department of Finance and the data interface specifications of provincial electronic stores, establish a mechanism for data exchange and information sharing, accelerate the construction of electronic stores, and jointly build a platform system for electronic stores in the province.

2. System integration. Electronic stores at all levels should share data with Yunnan provincial government procurement management information system. For government procurement projects traded through electronic stores, the procurement implementation plan should be compiled in the Yunnan provincial government procurement management information system first, and then pushed to the electronic stores for trading, and the electronic stores will push the trading process, results and contract signing information to the Yunnan provincial government procurement management information system in real time.

(2) Gradually improve the trading system with unified rules.

1. Transaction scope. The Provincial Department of Finance uniformly formulates the catalogue of electronic stores purchased by the provincial government, and dynamically adjusts it according to the needs of the work. If the purchaser purchases goods and services in the catalogue of electronic stores, and the government procurement amount of a budget item with the same item does not reach the standard of open tender amount in a fiscal year, he may enter the electronic store for trading, or entrust a procurement agency to carry out procurement activities according to law (for items belonging to the catalogue of centralized procurement agencies, he shall entrust a centralized procurement agency to purchase).

2. Transaction method. The trading methods of government procurement electronic stores in our province mainly include online direct purchase, reverse bidding (electronic reverse auction), online inquiry and fixed-point purchase. Online direct purchase refers to the purchaser ordering goods or services from suppliers through online supermarkets or online service markets. The supplier confirms the order within the agreed time, and the price displayed in the online supermarket is the highest price limit. The purchaser can negotiate with the supplier. Reverse bidding means that the purchaser determines a brand model of goods according to the purchasing demand, issues a bidding announcement, and three or more suppliers bid downwards for several rounds within the agreed time, and the electronic store system recommends the supplier with the lowest quotation to make a deal. Online direct purchase and reverse bidding are only applicable to small and sporadic procurement projects. Online inquiry means that the purchaser determines the purchase demand and issues an inquiry announcement by defining the demand, specifying the parameter template, recommending the reference brand, etc., and the suppliers of three or more brands respond within the agreed time, and the electronic store system recommends the supplier with the lowest quotation to make a deal. If the supplier of reverse bidding and online inquiry refuses to sign a contract with the purchaser, the purchaser may postpone the determination of the supplier according to law; If the supplier’s performance acceptance is unqualified and both parties terminate the contract, the purchaser shall implement it in accordance with the relevant provisions of the Civil Code Contract or the contract agreement, and in principle, the supplier shall not be postponed to determine the transaction. State (city) finance department with the consent of the Provincial Department of Finance, can be combined with local conditions to explore the relevant trading rules.

(3) jointly create an open, transparent, fair and open unified market.

1. Normalized collection and commitment. Organizations that undertake centralized procurement functions in various places (hereinafter referred to as centralized procurement organizations) are responsible for organizing the normalized public solicitation of suppliers. Any supplier who meets the provisions of Article 22 of the Government Procurement Law of People’s Republic of China (PRC), has the ability of supplying, logistics and after-sales service of electronic stores, voluntarily abides by the management rules and systems of electronic store platforms, and fulfills the commitment of registration and settlement can register as an electronic store supplier and settle in the online supermarket and online service market of electronic stores. Electronic stores at all levels shall not discriminate against private enterprises and foreign-funded enterprises, shall not set threshold conditions for scale and region, shall not charge fees for supplier registration and settlement, and shall not charge bid bond.

2. One-place audit is universal in the whole province. The supplier of electronic stores in our province applies for registration, settling in and putting goods on the online supermarket and online service market, and the centralized purchasing agency where industrial and commercial registration is located is responsible for the audit; Where there is no centralized purchasing agency in industrial and commercial registration, it shall be audited by the centralized purchasing agency at the next higher level; Industrial and commercial registration is located outside the province, audited by the provincial government procurement and transfer center. Approved suppliers can participate in trading activities in electronic stores at all levels in the province.

3. Make information public and accept supervision. The provincial government procurement and transfer center issued a unified supplier solicitation announcement on the Yunnan provincial government procurement network, and synchronized it to the electronic store platform, which was implemented by electronic stores at all levels. The results of supplier registration and check-in shall be publicized simultaneously on the Yunnan provincial government procurement website and the electronic store platform, and the publicity period shall not be less than 3 working days. The information of goods on the shelves shall be made public in the online supermarket (online service market) and subject to social supervision. Purchasing information such as purchasing announcement (inquiry form, bidding form, contact form), closing announcement, contract announcement, etc. are released on the electronic marketplace platform, and simultaneously pushed to the Yunnan provincial government procurement network for publicity. Actively promote information sharing with public resource trading platforms.

(D) Establish a standardized and unified supplier and commodity management mechanism.

The centralized purchasing organization conducts daily management of suppliers and commodities in electronic stores according to the commitments made when suppliers register and settle in. The provincial government procurement and transfer center is responsible for establishing the daily management system of suppliers and commodities of electronic stores such as price inspection, early warning of integrity, and punishment for breach of contract, and formulating the letter of commitment for the registration and settlement of electronic stores, which can be implemented with reference to electronic stores at all levels. Centralized purchasing institutions will give yellow, orange and red warnings to suppliers who violate the commitments of registration and settlement in accordance with the daily management system, depending on the seriousness of the case; For the supplier who fails to correct the breach of contract in time according to the early warning information, the centralized purchasing agency may take measures such as deducting the credit score, freezing, taking off the shelves, taking off the shelves of the whole network and restricting the shelves, and suspending the trading of suppliers’ electronic stores for a period of time, and the disciplinary situation shall be reported to the financial department at the same level for the record. The supplier of electronic store will be punished in one place and the whole network will take effect. If the supplier has any objection to the punishment made by the centralized procurement institution, it may report it to the financial department at the same level.

Third, the job requirements 

(1) Unify thinking and strengthen leadership. Establishing and perfecting electronic stores is an important measure to build a modern government procurement system, promote the "streamline administration, delegate power, strengthen regulation and improve services" reform and optimize the business environment. Financial departments at all levels should attach great importance to it, earnestly strengthen leadership, clarify work responsibilities, guarantee operation and maintenance funds, and ensure the realization of the work goal of "one network in the whole province" in electronic stores.

(2) Careful organization and coordination. Financial departments at all levels should work in accordance with the deployment of "One Network in the Province", coordinate and coordinate, conscientiously implement the construction, operation and management of electronic stores in the region, guide centralized purchasing institutions to do a good job in the registration, settlement and merchandising of suppliers in the region, coordinate and supervise platform operators to do a good job in services, and strengthen network and information security protection.

(3) Strengthen supervision and resolve disputes. Contradictions and disputes between the purchaser and the supplier during the transaction shall be settled by both parties through consultation; If the negotiation fails, it can be reflected to the centralized purchasing agency at the same level and mediated by the centralized purchasing agency; If violations of laws and regulations are found, they shall be reported to the finance, market supervision or relevant departments at the same level, and shall be handled by the regulatory authorities according to law. Anyone suspected of committing a crime shall be transferred to judicial organs for handling according to law.

(four) innovative measures to improve the system. Financial departments at all levels should earnestly strengthen investigation and study, and actively explore supervision methods such as credit evaluation and price early warning. Establish and improve the big data analysis mechanism to enhance data decision-making ability. Encourage the implementation of policy functions such as energy conservation, environmental protection, innovation, poverty alleviation and the development of small and medium-sized enterprises through technical measures such as characteristic venues, labeling, search and sorting, and traffic guidance.

Fourth, others

If the relevant contents of the Notice of Yunnan Provincial Department of Finance on the Trial Online Inquiry Purchase of Provincial Budget Units in Political Mining Cloud Electronic Store (Yuncaicai [2019] No.3) and the Notice of Yunnan Provincial Department of Finance on the Trial Electronic Counter-auction and Online Supermarket Purchase of Provincial Budget Units in Political Mining Cloud Electronic Store (Yuncaicai [2019] No.7) are inconsistent with this notice, it shall be implemented according to the provisions of this notice.

Yunnan Provincial Department of Finance

April 16, 2021

(This piece is publicly released)

Announcement of the State Council Customs Tariff Commission on Imposing Tariffs on Some Imported Goods Originated in the United States

Announcement No.1 of 2025 of the Tax Commission

  On February 1, 2025, the US government announced that it would impose a 10% tariff on all goods exported from China to the United States on the grounds of fentanyl and other issues. The unilateral imposition of tariffs by the United States is a serious violation of the rules of the World Trade Organization, which is not only not conducive to solving its own problems, but also undermines the normal economic and trade cooperation between China and the United States. 

  According to People’s Republic of China (PRC) Customs Law, People’s Republic of China (PRC) Customs Law, People’s Republic of China (PRC) Foreign Trade Law and other laws and regulations and the basic principles of international law, with the approval of the State Council, tariffs will be imposed on some imported goods originating in the United States from February 10, 2025. The relevant matters are as follows: 

  1. Impose a 15% tariff on coal and liquefied natural gas. See Annex 1 for the specific commodity range. 

  2. Impose a 10% tariff on crude oil, agricultural machinery, large-displacement vehicles and pickup trucks. See Annex 2 for the specific commodity range. 

  Three, for the imported goods listed in the annex originating in the United States, the corresponding tariffs will be levied on the basis of the current applicable tariff rate, and the current bonded and tax reduction and exemption policies will remain unchanged, and the additional tariffs will not be reduced. 

  Annex: 1. List of goods subject to 15% tariff 

  2. List of goods subject to 10% tariff 

  The State Council Customs Tariff Commission

  February 4, 2025

Exclusive observation: short video thinking marketing leads the "new publicity era"


1905 movie network news Even though it is the fourth working day after the long holiday, the workshop is still obsessed with the "strongest National Day file in history" that has just passed.



As of October 11th, the winner of the one-day box office was still firmly in the post-National Day file. The "Mr. Key" of the film — — Liu Chuanjian, the prototype of the hero captain, also officially certified Weibo on October 9, adding a hot search to The Captain’s brilliant continuation after the National Day file.


Captain hero pays attention.


In the film, when Sichuan Airlines 3U8633, which was in danger, flew over a snowy mountain in Tibetan areas, a group of heavily armed climbers clearly appeared in the mountains. Sharp-eyed netizens exclaimed in succession: The Captain actually implanted his "opponent" in the same period!


It is not surprising that such an "unexpected" angle spontaneously produced by the audience appears at the moment when the concept of publicity is changing with each passing day.


      01 Traditional means of publicity or finalization

In fact, the word "announcement" includes the two big businesses of publicity and distribution. How to get the audience into the cinema to buy tickets? How to make your own films occupy a larger market share? As the back end of a film industry line, Xuanfa needs to solve these two simple but life-and-death problems.


The smell of wine is also afraid of the deep alley. No matter how well the play is filmed, it is even more futile for no one to hear your shouting. Cinema, starting from its essential attributes, is a commodity, and the marketing procedures of general commodities such as advertising packaging, store layout, promotion and word-of-mouth maintenance are also indispensable.


Posters are probably the earliest form of film propaganda. The old editor still remembers that in front of local cinemas in the 1990s, hand-painted posters or curtains still kept this most traditional propaganda form.



Also in those days, distributors had to carry one film copy after another around the country, seeking sales opportunities among local cinemas in order to get more exposure opportunities for films.


With the advent of the internet age, this era of earning money by coolies has quickly turned over. Posters have been degraded from the only propaganda way to one of the materials, and online media such as Weibo and Douban have become virtual but practical propaganda main battlefields. With the development of digitalization, selling copies has directly evolved into competing for arranging films. At the same time, roadshows and other offline promotional activities provide reference for the consideration of arranging films in cinemas with popularity and word-of-mouth feedback.


Roadshow scene


Even though the era of ticket replacement, which used to be everywhere, has gone, online ticket purchase has remained as the most basic mode of watching movies.


Just like online ticket purchase, the basic means of publicity and development controlled by Internet companies such as Weibo, Cat’s Eye and Taobao Film have been finalized and are still playing a basic role today. According to statistics, the National Day box office champion won 54 Weibo hot searches in seven days, so the conventional "traditional" propaganda method is still an intuitive embodiment of the film’s popularity.


Self-service ticket pick-up machine with more than manual window in cinema


However, in the rapid transition of the era of publicity and development, the focus of absolute market share has tilted to new ways of thinking.

02 Short video thinking leads the "new publicity era"


What is "new" in the era of new publicity and development is short video socialization, which has become one of the lifestyles of contemporary people.


With one or more mobile phones and a convenient network under the call of 5G, a new type of Internet relationship for everyone to interact with each other provides infinite vitality. Contemporary people who don’t know each other every day and are separated from Wan Li, break through the fast-paced squeeze through short online videos, and seek beautiful resonance from the life fragments shared by each other.


In the meantime, the business opportunities that can be seen clearly have opened the door to a new world for film marketing, while the goods brought by online celebrity people are being carried forward.


Talking about this change in consciousness of film marketing, Shadan, a film critic who is a guest of Today’s Film Review tonight, pointed out that compared with the early obvious and passive publicity mode, the marketing means carried by short video communication are more subtle and pervasive, and with the help of big data on the Internet, the process of audience accepting marketing information becomes more active and accurate.



On the New Year’s Eve of 2017-2018, the episode "Decent" became the hottest BGM (background sound) in Tik Tok. Together with other topics such as "Eating Mango", "Breaking up should be decent/no one should say sorry" was sung on the whole network for hundreds of millions of times.


A year later, on the New Year’s Eve node, the romantic slogan of "one kiss for the New Year" was played, and the related content of Tik Tok was played more than 30 million times.


The Island and others also made Tik Tok’s popularity into super-high box office movies with short videos, making 2018 the first year of film marketing in Tik Tok.


Image source: Making a movie together


This year’s big explosion of the National Day file "Big Three" also has wonderful short video marketing performance.


Many stars sang My People,My Country in succession under the template of film title. In addition to the actors Zhu Yilong, Haoran Liu, Lei Jiayin, Song Jia, Peng Yuchang, etc., Sean Xiao, KUN, Wu Yifan, Yang Zi and other "flow" artists also participated in this activity, which easily led to the upsurge of national interaction.



The Captain, supported by the heroic prototype, has left "inexhaustible" materials through many screening activities, including the 10,000-meter high-altitude premiere and other creative ideas that are highly topical and closely related to the film.


Premiere at a height of 10,000 meters, the protagonist can play.


The Climbers, who climbs the peak bravely, sticks to the "local spirit" at the level of short video planning, and Jason Wu, who is needed by everyone in idolize, earns enough popularity for the film with a wave of love.


"Jing Bo Ran? Go away! "


Such intensive publicity efforts have also made many viewers have the marketing association of The Climbers implanted in The Captain mentioned at the beginning. Some netizens even posted a technical post with an accurate "archaeological" extension.



From the creative point of view, this extension is probably just a misunderstanding. However, it is precisely the integrated marketing consciousness of the whole media and even the whole industry in the new publicity era that makes the audience derive this kind of linkage thinking.


And this has far-reaching significance for the promotion of "super IP". From the popularity of the explosion in Guoman industry, to the prediction at the end of the film, and then to the emergence of the iceberg in Wu Ershan, it seems that the two major IP’s "Guoman" and "Romance of Gods" will both soar in the continuous mutual promotion of individuals.



03 The new era is a double-edged sword.


In the new era of publicity, film marketing is comparable to Huashan. The difference between success and failure is often only one idea.


In the past, the most troublesome thing for publishers was the art films with poor audience coverage. In recent years, our publishers, even film writers, have made amazing moves on the Huashan Road of art film announcement.


In this one of the most embarrassing scenes, from the famous producer Fang Li stunned. At 8 o’clock on the evening of May 12th, 2016, Fang Li, 63, suddenly bowed down to the camera during the live broadcast, in order that the cinema manager could give more weekend screenings to director Wu Tianming’s legacy.

This embarrassment eventually "changed" to 86.95 million box office. For a small-budget art film, this achievement is not easy. However, Fang Li’s "selling miserably" marketing of "kneeling for art" is still criticized by the public.


The theme of "The Last Night of the Earth" mentioned above, "One Kiss for New Year’s Eve", was met with word of mouth after winning a small box office victory. Chen Lizhi, CEO of Matt Culture, denounced the film as "selling artworks by selling health products". The audience who can’t get used to art movies turn the irrelevant topic of the film content and marketing gimmicks into the anger of crazy bad reviews.


Are you satisfied with this kiss?


If "The Earth"Ostia – La Notte FinaleIf the "selling dog meat by hanging sheep’s head" is still a victory from the marketing point of view, then the "suicide marketing" will completely smash the good hand.


Wang Xiaoshuai, the director of this acclaimed film, won the Best Actor and Actress Award at the Berlin International Film Festival at the same time, and chose to leave in person during the domestic publicity period. However, he was only interpreted by the majority of netizens as a "wretched" marketing copy, but after being widely circulated, he lost the original "road popularity" of the film.


Wang Xiaoshuai Friends Circle Marketing Copywriting


In fact, whether it is an art film or a commercial film, the core of publicity in creating a burst point should not be divorced from the content and temperament of the film itself. As an art film, Yu made a breakthrough at the box office. During the publicity period, he grasped the theme of faith and remembering, and successfully created a hot topic in society in combination with the quality of the film.


However, there is no wonderful victory in the coup? Jia Kechang, who is willful and jumping with Di, expressed dissatisfaction.



Jia Zhangke, who has been "loving" disco since the beginning, personally participated in the "advanced local flavor marketing" during the announcement period, which helped the film become his most popular director’s work in China.



Extending to his new work, which will play the leading role for the first time, will this wave of advance notice also yield miraculous results?


Zhang Miao, the general manager of Beijing Culture and Film Division, who created the miracle of box office champion in China film history, once discussed the role of Xuanfa in a film in an interview:


"Now in this era when content is king, I will never exaggerate the role of Xuanfa in a movie. Accurately speaking, Xuanfa plays the role of escort. The content determines the fate of the film. In this case, the announcement can make the film bloom more brilliantly, but it can’t decide whether it can bloom. "


The era of new publicity led by short video marketing can’t escape this truth.

Rene Liu: I decided to marry my mother-in-law because I ate her pasta.

  Rene Liu, the "milk tea" who was silent for a period of time, appeared in front of the audience again. In addition to the new album and new concert, she has a new identity-mother. Since the birth of her son in January this year, Rene Liu has been able to enjoy a happy family life and stay away from the noise of the entertainment circle. However, she still couldn’t sit still after all. With the release of the album "I want you to be fine" and the launch of "Renext I dare to tour the world", Rene Liu returned to the state of rushing to announce everywhere. In her words, children need life care now, and they need thoughts more in the future. "I need a job because I need to bring him new stories every day. I don’t want to be a closed person. The whole world is my own child."

  Recorded a new album with Jonathan Lee’s encouragement.

  On September 21st this year, Rene Liu held the release conference of her new album "I want you to be fine" in Taibei, which is also Rene Liu’s first music work since she became a mother. The album contains warm-hearted songs such as "I get it" and "I can’t get tired of seeing each other", and the title song of the same name "I want you to be fine" invited Zhou Xun, Tang Wei and Kwai Lun Mei to sing with her. Even Rene Liu himself admits that the new album has lost some of his previous "grumpiness" and gained a lot of new insights, and sincerely faces his life and thoughts.

  Rene Liu revealed that the album also originated from Jonathan Lee’s encouragement. When chatting with Jonathan Lee on the plane, Jonathan Lee asked her if she was still singing. Rene Liu sighed: "I can’t sing anymore, and who wants to listen?" I didn’t want to get a scolding from Jonathan Lee: "Only when I was lovelorn, madly in love and in pain did I know that I wanted to sing. Is this the only thing in life? " Jonathan Lee told her that singers are actually storytellers. Since they still have feelings about life and stories, they should be turned into songs and sung to those who accompany them.

  But Rene Liu’s worries are not without reason. She is 45 years old after giving birth. Besides taking care of her family, does she have to work hard for her career? She deeply realized that it is the most difficult for a woman to be between 40 and 50. She admits that her momentum is not as good as before. "At that time, I always rushed forward and came back after sleeping for three days. Now I can’t come back after sleeping for a week."

  Before the last announcement, Rene Liu was putting on makeup in the dressing room. Sitting on her left hand was a young rookie, and her white and tight skin made her envy. However, her right hand was a senior elder, and Rene Liu was even more admired when she saw that she was also meticulously preparing for makeup. "I have experienced being young, but I respect this one more. I was asking myself at that time, can I still be here like her at her age?" Rene Liu said.

  When chatting with reporters, Rene Liu wore a simple ponytail and talked very naturally. When talking about styling, she said that the makeup artist wanted to make it stand out, but she insisted on not making a new hairstyle, just wearing a ponytail. The final plan is to dye a little red on the ponytail and make some changes. "I hope to return to myself at a certain stage."

  Therefore, "I want you to be fine" is not so much Rene Liu’s feeling after she was upgraded to a mother, but rather Rene Liu’s new thinking about life. "I get it" is about the dream she once had. "I envy people who let go of the past and start over, but I can’t." And "Ten Years Later" is about "the inner throb after the dead of night". "Maybe life is dull, but at night, in the dead of night, I can’t believe you won’t think of the person you used to be? But after dawn, we will all return to our original roles, that’s it, very honest. " Rene Liu said.

  Became a Beijing daughter-in-law under the temptation of delicious food

  On November 28th, Rene Liu will take these new songs and old songs that fans are familiar with to sing in the Capital Gymnasium. The concept of "time" is adopted in the concert. Rene Liu prepared a suite with a sense of the times. She said that every time she heard a few songs, she could think of herself at that time.

  However, before that, Rene Liu had an interesting experience when she sang a suite at a concert for the first time. At that time, on the stage, she called on the audience to sing with herself. As a result, Rene Liu added a sentence: "You will know which age you are when you sing." Rene Liu regretted saying this, because it was an old song from the beginning, and the audience was afraid of "revealing their age", and few people were willing to sing along.

  "Every time I hold a concert in Beijing, I am more nervous than other places, not because it is the capital and the place with the most media, but because singing here has the most memories and I can recall what happened in Beijing every time." Rene Liu said.

  In 1991, Rene Liu came to Beijing for the first time and recorded "One Night in Beijing" for Chen Sheng in Baihua Studio. At that time, she worked with Dou Wei and Ai Jing … At that time, Ruoying was not famous, and Beijing left a good memory for her. She can still clearly remember the pancake fruit at the entrance of Beiying Factory, "One dollar, one egg and two". The image of her gorging on Peking Duck will be recorded forever in Xiaogang Feng’s film world without thieves. "Here, I have a lot of emotional experiences, many friends, and I am very familiar with it, but I never thought that I would eventually marry in Beijing." Rene Liu said.

  In 2011, Rene Liu married Zhong Xiaojiang, a Beijing businessman, and became a Beijing daughter-in-law. For this title, Rene Liu felt "very cordial". When it comes to family, Rene Liu can’t hide his happiness. Speaking of her in-laws’ cooking skills, she is full of praise, saying that all the pasta at home is rolled by her in-laws, and even she often cooks old Beijing snacks to make her appetite. Rene Liu even laughed and said, "I decided to marry my mother-in-law because I ate her mother’s pasta."

  After becoming a mother, Rene Liu dislikes being told that she wants her children to grow up quickly. She thinks that children have to walk a lot all their lives, so don’t worry, walk slowly. She herself intends to write letters to the child at different stages, and give them to him when he can understand them. Now, even if the toddler falls, Rene Liu will not immediately pick him up, but first observe his reaction. "I don’t have to tell him that wrestling hurts. These are all things he will definitely experience."

  However, in the impression of outsiders, Rene Liu in the family is different. Previously, a widely circulated article solemnly described how Rene Liu used traditional Chinese medicine to keep in good health under the guidance of her husband, and specifically mentioned that she only drank kidney-protecting "Yang-restoring water" and never drank drinks outside.

  "That article is fake. I don’t know who made it up." Rene Liu helplessly pointed to the drink on the table. "Look at the coke I drink." The reporters laughed: "It seems that everyone still needs you very much." Chengzhang J227

One-week inventory | BYD shares Hong Kong stocks rose 11.09% last week.

[trend of individual stocks]

28 November-2 December

Last week, the Hang Seng Index rose by 6.27% and the Hang Seng Technology Index rose by 10.81%.

() Shares of Hong Kong stocks rose by 11.09% last week.Last week, the total turnover was HK$ 10.037 billion. As of last week’s close, the stock price of Hong Kong stocks was HK$ 19.140 and the market value was HK$ 557.193 billion. Hong Kong stocks fell 0.05% this month, 28.21% this year and 35.73% in the past 52 weeks.

[Company comparison]

Securities code Securities abbreviation Latest price Last week’s ups and downs Up and down this month Up and down this year 52-week ups and downs XPEV XPENG Motors $11.45 61.95% 5.92% -77.25% -73.86% LI Li Auto $22.78 35.51% 3.55% -29.03% -20.07% NIO Weilai $13.13 29.11% 2.74% -58.55% -59.16% TSLA Tesla $194.86 6.56% 0.08% -44.68% -42.4% 09868 Xpeng Motors -W HK$ 39.00 41.56% 15.9% -79.07% -80.1% 02015 LI -W HK$ 81.10 21.32% 3.91% -33.9% -40.15% 00175 Geely automobile HK$ 11.58 19.5% 1.76% -45.63% -49.76% 02333 Great Wall Motor HK$ 10.96 18.61% -2.84% -59.1% -65.37% 01211 Byd shares HK$ 191.40 11.09% -0.05% -28.21% -35.73% 02238 Guangzhou Automobile Group Hk $5.49 7.23% -1.26% -28.61% -31.63%

[Related News]

BYD: Han family became the fastest Chinese high-end car to reach the 400,000 mark.

According to BYD news, according to the latest sales data, BYD Han family sold 31,786 vehicles in November, including 13,383 vehicles in Han EV series and 18,403 vehicles in Han DM series. Up to now, the sales volume of the Han family has exceeded 30,000 vehicles for three consecutive months, and the cumulative sales volume has successfully reached 400,000 vehicles. BYD said that the Han family became the fastest Chinese high-end car to reach 400,000 sales.

BYD accepted 24 surveys in 23 days, including Gaoyi Assets, which built a large position in the third quarter.

China Fund reported that the sales performance in November meant that BYD achieved its annual sales target of 1.5 million vehicles one month ahead of schedule. After combing, it was found that in the 23 trading days in November, BYD accepted a total of 24 institutional surveys. Among them, he received as many as four surveys in one day, and his fiery degree in the capital market can be seen. In the survey list, there are many head public offerings such as Jing Shun Great Wall, Guangfa Fund, ICBC Credit Suisse and harvest fund, while well-known private equity Gaoyi assets and well-known foreign-invested institutions such as Morgan and BlackRock also appear in the survey list. Among them, Gaoyi Assets opened a large position in BYD in the third quarter. By the end of the third quarter, it held 7.54 million shares of BYD, with a market value of 1.9 billion yuan.

Highlights of the announcement on the evening of December 2nd: The cumulative sales volume of BYD this year is 1,628,297 vehicles, with a cumulative year-on-year increase of 219.38%.

BYD shares: The cumulative sales volume of 1,628,297 vehicles this year increased by 219.38% year-on-year; Vanke A: In November, the contracted sales amount was 30.44 billion yuan; (): The former chairman and general manager were placed on file for investigation on suspicion of job embezzlement; (): A wholly-owned subsidiary, Hong Kong China Mining Rare, signed an agreement with Winsome, an Australian listed company; (): The holding subsidiaries Tiancheng Lithium Industry and Xiecheng Lithium Industry plan to suspend production temporarily.

BYD shares: The cumulative sales volume of 1,628,297 vehicles this year increased by 219.38% year-on-year.

BYD shares announced on the Hong Kong Stock Exchange that the sales volume of new energy vehicles in November was 230,400, compared with 91,000 in the same period of last year; The cumulative sales volume of new energy vehicles this year was 1.628 million, with a cumulative year-on-year increase of 219.38%. In November, the total installed capacity of power batteries and energy storage batteries of new energy vehicles was about 11.003GWh, and the total installed capacity in 2022 was about 78.684GWh.

BYD: Blade batteries will be used in commercial vehicles.

BYD said in a recent investor survey that blade batteries will be used in commercial vehicles. At the 4th LTA-UITP Singapore International Transport Conference and Exhibition (SITCE), BYD brought the first blade battery bus from Singapore to the exhibition. B12A03 is a 12m low-floor three-door bus specially built by BYD for Singapore. The overall design of the bus uses Peng style and the 4th generation aluminum body. It is BYD’s first pure electric bus equipped with B-pack blade battery. B12A03 bus is one of the most popular products, attracting key customers such as Singapore Land Transport Authority, Singapore Metro Company Limited, National University of Singapore, Easytong Company, ComfortDelgro Bus, LeisureFrontier and MinistryofHomeAffairs.

BYD: Launched Song PLUS DM-i and Yuan PLUS in Sao Paulo, Brazil.

BYD’s record of investor relations activities disclosed on December 1 shows that recently, BYD held a new product launch conference of "New Energy Night" in Sao Paulo, Brazil, and officially announced the launch of Song PLUS DM-i and Yuan PLUS. BYD Super Hybrid SUV Song PLUS DM-i is the first plug-in hybrid vehicle launched by BYD in Brazil. This model is equipped with DM-i super hybrid technology, the acceleration time of 100 kilometers is 8.5 seconds, and the comprehensive cruising range in hybrid mode exceeds 1000km.

(): The company has become one of BYD’s main suppliers in the field of covering parts, and provides auto parts for Weilai vehicles ES6, ES8 and other models.

According to a recent investor survey, West Shanghai said that the cooperation between the company and BYD has been going on for many years, and its subsidiary, Shanghai Yanxin Automobile Seat Accessories Co., Ltd., not only set up a BYD business unit to expand the market, but also set up a technology center to strengthen the early quality, technology and product engineering capabilities. At present, the company has become one of BYD’s main suppliers in the field of covering parts, and will continue to provide customers with efficient, high-quality and high-quality supporting services in the future. In the field of auto parts manufacturing, the company provides auto parts for Weilai vehicles ES6, ES8 and other models; In the field of automobile logistics services, the company operates Weilai Automobile Shanghai City Delivery Center and Suzhou City Delivery Center through its subsidiary Shanghai Xingding Supply Chain Co., Ltd. to provide delivery services for Weilai Automobile’s customers.

BYD signed eight dealers in Mexico.

BYD official news on November 30th, local time on November 29th, BYD (01211.HK) held a media test drive in Mexico, and made its debut in this country in two new energy vehicles, Hantang, which are expected to be listed in Mexico in 2023. In addition, BYD also announced that it has reached cooperation with eight Mexican dealers, aiming at providing high-quality new energy vehicle sales and after-sales service for local consumers.

BYD will sell electric vehicles in Mexico next year, with a target sales volume of 30,000 in 2024.

Interface News quoted Reuters as saying that Zou Zhou, the country manager of BYD Mexico Branch, said on Tuesday that next year, BYD will start selling the pure electric SUV "Tang" as well as the car model "Han" through seven dealers in Mexico. Zou Zhou said that BYD hopes to sell 10,000 vehicles in the Mexican market in 2023 and 20,000-30,000 vehicles in 2024, adding that the company’s long-term goal is to reach about 10% of the total market share. He also said that the company’s goal is to sell cars through 15 franchisees in Mexico by the end of 2023 and 40 by 2024.

Guangdong Provincial Energy Bureau issued a review opinion on the energy-saving report of BYD Auto Industrial Park (Shenshan) project.

Guangdong Energy Bureau: The main technical standards and construction scheme adopted by BYD Auto Industrial Park (Shenshan) project meet the requirements of relevant national energy-saving regulations and policies, and we agree with the energy-saving report of the project in principle.

BYD: Due to many orders, the delivery of DM-i super hybrid is relatively slow.

In response to the question of whether the company’s stock orders to be delivered have declined, BYD replied on the interactive platform that since the release of DM-i super hybrid and the launch of series models, it has attracted much attention from consumers. Due to a large number of orders, the delivery of vehicles is relatively slow, and the waiting time is long at present, so we apologize for the inconvenience caused to customers. At present, the company is actively arranging and deploying to accelerate the production capacity improvement of related models and is committed to bringing consumers a more pleasant car buying experience.

This article comes from the theme of Hong Kong-US Datalink. Click to read more about Hong Kong-US companies > > >

News Person: US Vice President-elect Biden

Topic: 2008 US Presidential Election

  Xinhuanet Washington, November 4 th (Yang Qingchuan, Wang Wei) The preliminary statistics of the presidential election on the 4 th announced by the US media show that it is a foregone conclusion that the Democratic vice presidential candidate and Delaware Senator Joe Biden will be elected as the next vice president of the United States.


  Biden was born in November 1942 in a middle-class family in Pennsylvania, USA. He graduated from the University of Delaware in 1965 and the Law School of Syracuse University in 1968. Biden worked as a lawyer for a while and then went into politics. In 1972, Biden was elected to the Senate for the first time and became one of the youngest senators in American history.


  However, just a few weeks after Biden was elected to the Senate, his wife and youngest daughter were killed in a car accident and their two sons were seriously injured. This heavy blow almost crushed Biden. Persuaded by colleagues and friends, he decided to take office in the Senate. Since then, Biden has been re-elected as a senator. He used to be the chairman of the Senate Judiciary Committee and is now the chairman of the Foreign Relations Committee. He has rich political experience, especially in the diplomatic field. He is also a part-time law professor at the university.


  Despite Biden’s influence in Congress, his two presidential campaigns ended in failure.


  Public opinion believes that Obama’s choice of Biden as his running mate can make up for his lack of experience in political and foreign affairs.


  Biden is regarded as a moderate liberal of the Democratic Party. He voted for the Bush administration to launch the Iraq war, but later admitted that it was a mistake and has been calling for an early timetable for withdrawing troops from Iraq.


  Biden visited China twice in 1979 and 2001.

Editor: Wang Jiaolong

Inventory | Jietu Automobile: Not only sales, but also experience.

New era, new changes. In the transition period of new energy automobile industry, not only the automobile itself, but also the consumption habits of users have changed. Once upon a time, the "square box" hard-core cross-country was still a niche track, but in recent years, it has become a track that major car companies are competing to chase.

As a leader in this segment, Jetway is undoubtedly the most typical success story among many brands. Whether it is the precise brand strategic layout or the constantly changing high-quality products, Jetway is trying to rewrite the new face of the hard-core off-road market.

How to rewrite it? The sales data gives the most intuitive answer: in the first half of this year, Jetway sold a total of 223,555 vehicles, up 98.9% year-on-year, surpassing 200,000 vehicles for the first time, refreshing the growth rate of China’s cutting-edge SUV brand.

At the same time, in January and June respectively, with the sales of 42,956 vehicles and 42,088 vehicles, Jietu completed the feat of breaking "4" twice in a single month, constantly refreshing its own new record.

Standing at a new starting point in 2024, Jietu is building a new era of its own.

Deeply cultivate the concept of "travel+"and run out of acceleration in a quick way

Since its birth in 2018, Jietu has gradually entered the mainstream automobile market by virtue of the new product sequence identity endowed by Chery Group, and set its sights on the seemingly smaller market of "Travel+".

For this growth period, Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., summed it up as four words "a bad brand": three-year epidemic, chip shortage, sharp increase in new energy penetration, and price wars one after another.

Fortunately, Jietu withstood the pressure and completed its life extension with good sales results: 200,000 vehicles in 18 months, 300,000 vehicles in 28 months, 600,000 vehicles in 50 months, and 1 million vehicles in 65 months … This has also achieved "Jietu speed".

In Li Xueyong’s view, Jietu, whose average annual sales exceeded 200,000 vehicles, has passed the 1.0 stage of survival; In 2024, Jetway will achieve an annual sales of 500,000 vehicles and achieve the development of the 2.0 era, which depends on the continuous increase in the brand-new single product Jetway Traveler released by Jetway in 2023 and the best-selling Jetway X70/X90/ Dasheng.

If X70 series leads Jietu to open the door to the mainstream automobile market. Then, travelers let Jietu complete the task of transforming from a home travel SUV to a hard-core off-road market, helping the brand to complete the core direction of 3.0 transformation.

In September 2023, at the launch conference of Jetway Traveler, Jetway took the lead in trying to "light off-road", taking into account the shape design of hard-core off-road vehicles, all-road off-road capability and the comfort, intelligence and safety of home SUVs. Between the home SUV market and the hard-core off-road SUV market, Jetway Traveler has opened up a brand-new track.

Facts have proved that this wave of early adopters of Jietu travelers is correct.In June this year, the sales volume of Jetway travelers reached 16,205, setting a new monthly sales volume for Jetway travelers. At the same time, the whole cross-country travel series of Jietu Automobile reached a new peak, with a total sales volume of 20,761 vehicles, accounting for 49.4%, and it served as the first sales growth engine of Jietu brand.

To sum up briefly, accelerating the transformation of light off-road, taking light off-road as the transition and moving towards hard off-road is the transformation trend of Jietu’s brand-new products.

However, Jietu brand is not limited to this, but will continue its successful experience to the brand-new product sequence of mountains and seas. After all, Shanhai sequence should not only undertake the heavy responsibility of Jietu new energy transformation, but also undertake all new energy vehicles under the brand, so as to combine hybrid off-road travel with "travel+"positioning and bring consumers a brand-new travel solution.

On April 22nd this year, the launch conference of Shanhai T2 included not only the main characters but also Shanhai T1 and Shanhai T5. Shanhai P5 and Shanhai T7 showed their true colors, and together they formed the "Five Tiger General" of Jetway’s hybrid off-road matrix, announcing that Jetway had strided into the 3.0 era with the wildest products, the wildest technologies and the wildest experiences.

In terms of subdivision, Shanhai T1 and Shanhai T2 are still positioned in the light off-road market, Shanhai T5 will focus on the pure hard-core off-road track, Shanhai P5 will position the all-road travel off-road pickup truck, and Shanhai T7 is a "new species" that Jetway will strive to build.

In terms of playing style, Jietu brand not only follows the consistent strategy of "travel+",but also adheres to the two product routes of "fuel+hybrid" to meet the consumption needs of different users.

Li Xueyong mentioned at the T2 conference of Shanhai: "Jietu should be from pursuers, runners to surmounters!" Behind this, in addition to the powerful cornerstone given by technology, the brand is trying to "understand users" in the value system.

Jetway’s 3.0 era is a new way for users.

Zhang Chunwei, deputy general manager of Jietu Brand Division and general manager of marketing center, once said that Jietu Automobile has always adhered to the "travel" strategy and laid out the "travel+"ecology, only for users to have a better and more comfortable experience on the road.

In fact, whether Jietu is deeply involved in the "travel and home" market or taking into account the dual needs of "travel and off-road" in transformation, its essence is still to respond to users’ voices and demands.

The first is the product layout.Jietu brand has always followed the concept of "tourism+",which perfectly meets the needs of young consumers. Around the two concepts of family travel and cross-country travel, Jetway has successively launched X70 series, X90 series, Dasheng, Traveler and other explosive products. At the same time, in order to adapt to the transformation of new energy, a brand-new product sequence, Shanhai, was launched, which declared that Jietu Automobile strode into the 3.0 era with the wildest products, the wildest technology and the wildest experience.

Secondly, at the marketing level.Jietu is user-centered, with a comprehensive mixed layout, and is stable and far-reaching towards a new journey. On May 28th this year, Jietu Shanhai Dongguan Dongyi New Energy Center opened, and the opening activities of Shanhai Baidian were launched simultaneously in the whole country.

As early as the end of last year, Wang Rusheng, deputy general manager of Jietu Automobile Marketing Company, mentioned in an interview with the media that the number of mountain and sea experience centers will increase to 450 by the end of 2024. At the same time, he also said that these experience centers will provide users with 24-hour free charging and free opening of lounges and live broadcast rooms, as well as 50 km on-site test drive experience services anytime and anywhere.

In terms of ecological constructionJetway has been deeply cultivated for a long time, and through a series of activities related to travel, users can feel the real exclusive service. For example, integrate well-known domestic tourism resources and unite 117 ecological alliances; Create user experience IP activities such as "Jietu Damei China", "Jietu Family Banquet", "Jietu Cross-country College" and "Fan Festival".

It is worth mentioning that Jietu brand is also giving "Travel+"more different meanings. At the second travel+conference of Jietu Automobile last year, Li Xueyong talked about that the travel of Jietu brand is exploration, public welfare and culture.

"Define the journey with actions", whether it is to create a road book with users, establish more than 200 Jietu stations, join hands with 100 eco-partners, unite 318 5A scenic spots, or jointly publish the list of the most influential "dream-seeking travelers" with Mawei, all these make the brand concept of Jietu "Travel+"more in-depth and three-dimensional display in front of users. At the same time, Jietu brand is also actively participating in public welfare projects. In August last year, Jietu joined hands with the "Warm Current Plan" of China Social Welfare Foundation to enter Guang ‘ai School in Jinzhai County, Lu ‘an City, Anhui Province, and donated materials. At the same time, it cooperated with the "Jiejun March" fan organization and caring media to carry out loving interaction with children.

In February this year, Chery Group reached a three-year strategic (public welfare) cooperation with Rongjiang County People’s Government and Guizhou Village Supermarket, becoming the first car company to reach a strategic cooperation with Guizhou Village Supermarket. The two sides will carry out all-round cooperation in sports events, village supermarket sports culture, public welfare to help students and agriculture, and rural revitalization of the "super" economy.

"In the future, Jietu Automobile will adhere to the initial intention of" travel is public welfare ",rely on the strong" travel+"ecology, unite public welfare organizations and caring people, continuously expand the field of public welfare, and do a good job of" travel+"public welfare. This is the significance of Jetway car travel and the reason for Jetway users to travel.