In the wave of vigorous development of the new energy automobile market, Extreme Fox Automobile, with its excellent quality and innovative technology,becomeOne in the industryRisingNova In July of this year, with the success of 8,017 vehicles, Extreme Fox Motor surged by 329% year-on-year, with obvious potential. The quantity of polar fox can not be separated from its strong manufacturing ability. On August 20th, the mainstream media walked into the Magna factory of Beiqi Blue Valley Polar Fox, visited the world’s top intelligent manufacturing base, and witnessed the high-quality birth process of Polar Fox automobile from raw materials to finished products. This paper will focus on the manufacturing process, technological innovation and quality assurance system of the polar fox Magna factory, and launch an extraordinary journey of quality witness.
Exquisite technology and strict quality control cast the quality of polar fox
BAIC Blue Valley Polar Fox Magna Factory, located in the scenic Zhenjiang, not only has a beautiful environment, but also has first-class manufacturing facilities and technical level. This factory is not only the crystallization of cooperation between BAIC New Energy and Magna, the world’s leading vehicle manufacturer, but also a shining business card for China’s new energy automobile manufacturing industry.
When you walk into the factory, the first thing you see is a highly automated production line. Stamping, car body, painting and final assembly are closely linked, and the automation rate is as high as 97%, which is in a leading position in the industry. Especially in the stamping workshop and car body workshop, by introducing advanced high-tech means such as laser on-line measurement technology, visual grasping system and visual gluing monitoring system, the real-time monitoring of process parameters, gluing quality and dimensional accuracy of white body is realized, and the high-precision production of each stamping part and car body is ensured.
In addition to high automation, the factory also incorporates digital technology to realize the whole process record of manufacturing process and parts information. From raw materials warehousing to finished products off-line, each link has detailed data records, ensuring the traceability of products. This digital management not only improves the production efficiency, but also provides a strong guarantee for quality control.
BAIC Blue Valley Polar Fox Magna Factory is equally commendable in manufacturing technology and quality control. The factory introduced Magna’s MAFACT manufacturing system, combined with its own advantages in technical resources, and committed to building an intelligent factory. This world-leading manufacturing system ensures the lean and efficient production process and provides a solid guarantee for the high-quality production of Extreme Fox.
In terms of manufacturing technology, the factory has a flexible production line of steel-aluminum hybrid body, which can flexibly produce all-steel body and steel-aluminum hybrid body to meet the production needs of different models. At the same time, the factory also adopted a series of advanced technical means such as new material connection technology and flexible production technology to ensure the strength and lightweight of the car body. The application of these technologies not only improves the competitiveness of products, but also brings users a safer and more comfortable driving experience.
In terms of quality control, the factory has set up an omni-directional and multi-level quality inspection network. From the source inspection of supplier management to the process inspection in the four workshops of stamping, welding, painting and general assembly, to the final inspection of the whole vehicle and the full sensory inspection from the consumer’s perspective, every link is strictly controlled. Combining 32 quality inspection procedures and 1,400 inspection items, the factory ensures that every polar fox car can meet the high quality requirements of Magna’s global unified standards.
Thanks to this exquisite technology and strict quality control system, Extreme Fox has won wide recognition in the market. In the recent ranking of automobile quality in China, many models of the Fox brand are among the best, showing their excellent quality strength. In particular, the polar fox koala and polar fox alpha series models have won the favor of consumers with their excellent performance and quality.
As a pioneer in China’s new energy automobile industry, Beiqi New Energy has mastered the core technology of Sandian and has the ability to develop a new platform. It is also the first new energy automobile enterprise to land in the A-share market. As the world’s leading vehicle manufacturer, Magna has produced more than 4 million vehicles for 29 different models such as Aston Martin, Mercedes-Benz G and Jaguar IPACE, and has comprehensive vehicle technical expertise and efficient process system. It is under the joint blessing of their exquisite technology and strict lean quality control that the products of polar fox brand are endowed with world-class quality.
Li Kun, Party Secretary and General Manager of BAIC Blue Valley Magna, said: "The concept of world-class manufacturing comes from Magna, which is the core value of our factory and our goal. I hope that through our efforts, we will become a global vehicle factory with world-class manufacturing capabilities and systems, and products that can be recognized and trusted by users. "
Technological innovation constantly provides strong support for the explosion of extremely fox brand.
Based on the unremitting pursuit of quality and the support of "world-class" manufacturing capacity, the brand of polar fox has not only been highly recognized by the industry, but also its products have begun to be favored by consumers.
Not long ago, in the "China Automobile Quality Ranking" officially announced by China Automobile Quality Network, the polar fox brand achieved excellent results. Among them, polar fox koala ranked first in new energy compact MPV, polar fox Alpha S ranked second in new energy medium-sized vehicles, polar fox Alpha T5 and Alpha T ranked second and fifth in new energy medium-sized SUVs.
The polar fox Alpha S5 listed this year is a concentrated expression of the high-end manufacturing strength of BAIC New Energy. It is not only equipped with high-end, novel technology, but also implements the concept of "top-of-the-line". Whether it is safe configuration, L2 driver assistance, intelligent and comfortable equipment, or even the 800V overcharge platform, it shows its leading position in the same class. In addition, Alfa S5 has also made great efforts in safety and health. By using environmental protection materials of 0 aldehyde and 0 benzene and combining with efficient air purification technology, it has created a harmless and pure interior environment, and its healthy cockpit design is unique in the current market.
At the same time, another hot-selling model, the Extreme Fox Alpha T5, has won recognition both inside and outside the industry because of its highly integrated and lightweight body structure and self-developed extreme front powertrain. The Extreme Fox Alpha T5 has a functional configuration far exceeding the price, with a fast charge of 800V, the longest battery life of the same class of 660km, 81% high-strength steel and aluminum alloy body, 0 formaldehyde and 0 benzene, intelligent cockpit, etc. With the all-round quality of "full eugenics", it brings users all-round high-quality experiences such as safety, health and intelligence. Excellent quality naturally brings excellent results. In June this year, Alfa T5 sold more than 3,700 vehicles, ranking first in brand sales, and it is a veritable "sales responsibility" of Extreme Fox.
Behind this, it is the reward of Blue Valley Magna’s unremitting pursuit of technological innovation. In terms of core technologies, BAIC New Energy insists on independent research and development, and constantly enhances the core competitiveness of vehicle architecture technology, electrification technology and intelligent technology. The high-end flagship platform of Polaris pure electricity independently developed by Blue Valley Magna has provided solid technical support for the polar fox series. In the field of battery safety, the original technologies of "submarine sealing" and "Xuanwu armor" are adopted by Polar Fox Automobile to ensure the safety of the battery in the whole field and all scenes. At the same time, the introduction of 800V overcharge technology makes the extremely fox model reach the industry leading level in charging efficiency and endurance performance.
In terms of intelligence, Extreme Fox has independently developed a new generation of BEEA3.0 cross-domain centralized electronic and electrical architecture and "Lingzhi OS" intelligent cockpit system, providing users with a more convenient and intelligent car experience. In the field of intelligent driving, Extreme Fox has cooperated deeply with Huawei, and launched models such as Enjoy the World S9 equipped with HUAWEI ADS 3.0 advanced intelligent driving system, which has realized all-weather and omni-directional environment-aware automatic driving function, bringing unprecedented driving pleasure and safety guarantee to users.
Now, BAIC Blue Valley Fox Magna Factory has mass-produced a number of models including Alfa S, Alfa T, Alfa S Advanced Edition, Alfa T5 and Alfa S5 with high quality, which has established the core brand value of safety, health and intelligence, and set a new benchmark for intelligent manufacturing in China and even the global new energy vehicle market.
Focus on high-quality development and Beiqi new energy continues to rise.
In the first half of 2024, in the face of fierce price war, BAIC New Energy chose volume value and spoke with quality, which not only steadily promoted the upgrading of marketing system and the deepening of technology and product research and development, but also achieved remarkable results in manufacturing efficiency, market expansion and service quality.
Nowadays, BAIC New Energy has built and formed a systematic full value chain system of research, production, sales and service. With technology research and innovation as the core competitiveness, Beiqi New Energy relies on the core technology of Sandian, intelligent network connection and automatic assisted driving technology, as well as complete charging and replacing service solutions to provide users with the ultimate driving experience of electrification, intelligence and personalization.
Entering the critical period of the second half of 2024, BAIC New Energy is taking unprecedented innovation and a series of in-depth cooperation as an opportunity to accelerate the layout of the future smart travel blueprint.
BAIC New Energy actively lays out the future market, and has started the development of 22 projects including Alfa T5 Shenxing Edition and Koala Five-seat Edition, as well as the pre-research of 8 projects. These research and development projects will inject continuous innovation momentum into the polar fox product line. In addition, in order to continuously improve users’ experience and satisfaction, in the first half of the year, the company carried out 11 OTA upgrades for all models on sale, which covered 92 new functions and optimizations, significantly improving vehicle performance and users’ driving experience.
In addition, Beiqi New Energy will quickly adjust the differentiated marketing strategy of cities in combination with the market situation, deeply analyze the characteristic culture and consumption habits of each city, implement precise marketing, and drive the sales of surrounding cities to increase with the sales breakthrough of core cities. In addition, the company will optimize the channel layout, increase the channel density, improve the city coverage, and use information tools to achieve refined management of the sales process, quickly respond to customer needs, and provide users with a more convenient and efficient service experience.
Facing the future, BAIC New Energy will continue to lead the industry transformation, and through continuous technological innovation, optimizing market strategy, strengthening service quality, and deepening strategic partnership, it will fully promote the new energy automobile industry to a new chapter of intelligence and high-end, bringing more exciting green travel choices to users around the world.
At the same time, BAIC Group will provide a solid backing for the rapid development of BAIC’s new energy through resources and technical support. BAIC announced that by 2030, R&D investment will exceed 100 billion yuan, focusing on new energy and intelligence, effectively supporting the long-term development of polar fox. With the injection of multiple resources, BAIC New Energy has stronger impetus in global layout, industry consolidation, and exploration of new business models.