Looking back at Li Keqiang’s three press conferences: eight major issues such as reform and environmental protection have never been absent.

  China Network March 16 (Reporter Zhang Yanling) The Premier’s press conference is the heavyweight of the two sessions every year. This morning, Premier Li Keqiang will hold the fourth press conference during his tenure. China Net reporters found that Premier Li Keqiang’s first three press conferences answered 39 questions from Chinese and foreign journalists, involving reform, anti-corruption, environmental protection, economic growth, people’s livelihood security, decentralization and other issues. Among them, eight major issues, such as reform, environmental protection, decentralization, and people’s livelihood, are asked and answered year after year, and there are new ideas every year. So, which hot spots will be asked at this year’s press conference, we will wait and see.

  Three press conferences answered 39 questions and eight major questions, including reform and environmental protection, were never absent.

  The reporter noted that from 2013 to 2015, Li Keqiang answered 39 questions from Chinese and foreign journalists in three press conferences, involving issues such as reform, anti-corruption, environmental protection, economic growth, people’s livelihood security, decentralization, etc. Among them, issues such as decentralization, reform, environmental protection, economic growth, people’s livelihood security, Hong Kong policy, cross-strait relations, and Sino-US relations have become indispensable at the annual press conference.

  At the Premier’s press conference in 2013, Premier Li Keqiang answered 11 questions from Chinese and foreign media, including decentralization, urbanization, reform of reeducation through labor system, policy objectives (economic growth and improvement of people’s livelihood), reform bonus, environmental pollution (smog), political experience (policy toward Hong Kong), cross-strait relations, Sino-US relations, Sino-Russian relations, and responding to foreign media concerns (peaceful development does not seek hegemony).

  At the Premier’s press conference in 2014, Premier Li Keqiang answered 15 questions from Chinese and foreign media, involving Malaysia Airlines, anti-corruption, real estate (shantytown renovation), environmental protection (smog), decentralization, finance and debt (shadow banking), economic growth, downward pressure on the economy, deepening reform, social security (people’s livelihood), Hong Kong policy, cross-strait relations, China’s relations with neighboring countries, China-EU relations and Sino-US relations.

  At the Premier’s press conference in 2015, Premier Li Keqiang answered 13 questions from Chinese and foreign media, including housing prices, internet plus (online shopping), decentralization, anti-corruption, economic growth, shadow banking, dual innovation, comprehensive two-child policy, cross-strait relations, deflation, Sino-Japanese relations, Sino-US relations and China-Myanmar border.

  Economic growth and supply-side reform are still hot topics in this year’s Premier’s press conference.

  Throughout the past three years, the questions asked by the Premier’s press conference have basically involved political, economic, social and people’s livelihood, diplomatic and other major issues. Every year, the topic is the same while reserving differences. Different issues reflect the different stages of economic and social development and the different concerns of the people. Some problems were raised and solved that year, such as the reform of reeducation through labor system. Some questions are asked every year, but the answers every year are innovative, such as smog. In terms of diplomatic relations, China-US relations must be discussed every year, but different countries will be taken into account in different years. For example, China responded to Sino-Russian relations in 2013, China-EU relations in 2014 and China-Japan relations in 2015.

  At the same time, the reporter noted that in this year’s government work report, Premier Li Keqiang covered a wide range of aspects, such as upgrading the quality and efficiency of state-owned enterprises, employment, comprehensive reform of the camp, linkage of three medical services (medical care, medical insurance and medicine), environmental protection industry, social security, internet finance, and linkage of investment and loan.

  It can be predicted that topics such as supply-side reform, economic growth, anti-corruption, decentralization, innovation, and people’s livelihood (education, medical care, housing, social security, food safety) will remain hot topics at the premier’s press conference of the two sessions this year.

  The quips of the Premier’s press conference showed "strong charm", "strong confidence" and "strong determination"

  As we all know, the Premier’s press conference has always been regarded as the weather vane of the government’s administration, reflecting the imprint of China’s reform, and it has also become an important basis for the international community to observe China, attracting the attention of the global media every time. Every year after the Premier’s press conference, Chinese and foreign media take stock of the Prime Minister’s "quips", "allusions" and "data" at the press conference, and then interpret many positive signals and administrative styles released to the outside world.

  Just after Premier Li Keqiang’s press conference in 2015, the media praised Premier Li Keqiang’s performance at the press conference. Said his answer hit the floor, wise and humorous, vivid image, love to use data to speak, like to quote classics, but also willing to use vernacular to ground the gas.

  At the Premier’s press conference in 2013, he talked about corruption with the words "If the people want to live a good life, the government must live a tight life", with the words "Reform is more important in action, and it is better to open your arms than to shout at the top of your voice", and with the words "Being on the road, serving the people and benefiting the world", he expressed his personal feelings in his political career. Especially when talking about economic topics, Li Keqiang is even more witty. He explained the government’s next prevention and control of financial and debt risks by "opening the front door and blocking the side door", and explained the government’s attitude towards economic challenges by "everything is not in trouble, but it is unprepared". He used "declaring war on smog and other pollution, not declaring war on God" to show the direction of controlling smog, and also borrowed the old saying "My way is consistent"

  And some foreign media praised Li Keqiang’s style of answering reporters’ questions. They believe that Premier Li Keqiang showed "strong" charm, "strong" confidence and "strong" determination at the press conference. They said that the Li Keqiang press conference conveyed to the world China’s "strong" confidence in steady economic growth and "strong" determination to promote reform. They said that Premier Li Keqiang’s evaluation of China’s economy was "objective and calm", which dispelled the doubts about China’s economy. Li Keqiang’s interpretation of the "new normal" is pragmatic and confident, does not evade problems, and has countermeasures, giving a "reassuring" to Western public opinion that is skeptical about China’s economic trend

  Hong Kong, Taiwan and other media think that Premier Li Keqiang’s press conference shows super "strong" charm. They said that Premier Li Keqiang, as a modern and younger generation central leader, showed more positive optimism of pioneers. He has three unique tricks: "grounding gas": the first trick is to say what the people can understand; The second measure is to pay attention to people’s livelihood from the perspective of the people; The third winning trick is to love "telling stories".

  Throughout the press conference, Premier Li Keqiang not only pays attention to dialectical skills in answering questions, but also pays attention to dialectical thinking in answering questions, showing a solid theoretical accomplishment.

Are interns cheap labor?

Liu Yuan

Lou Yu

Kou Yingjie

Outpatient problems

How to protect the rights and interests of interns?

Outpatient specialist

Researcher of Shaanxi Academy of Social Sciences   Liu Yuan

Associate Professor, Institute of Social Law, China University of Political Science and Law   Lou Yu

Lawyer of Beijing Bank of China Law Firm   Kou Yingjie

Expert opinion

◇ Interns are very replaceable, and it is easy for the unit to use its own advantages to recruit cheap labor, even free labor.

◇ According to the Regulations on the Management of Students’ Internship in Vocational Schools, the internship unit shall not arrange interns in vocational schools to work overtime or practice on legal holidays.

◇ Establish an organization similar to a trade union, which is responsible for receiving the demands of interns and specifically protecting the rights and interests of interns.

Colleges and universities should take the initiative to contact internship units for students and sign internship agreements with internship units; At the same time, in the process of students’ internship, the relevant responsible personnel of the school should follow up and protect them.

◇ For students’ internships in colleges and universities, the relevant departments should issue clear laws and regulations to stipulate the internship standards recognized as labor relations and the supervision obligations of schools. If there is any violation, schools and enterprises will bear joint and several liability.

Information picture

"I go to work at 8: 00 the first night, and I can only get off work at 7: 50 the next morning. I work for nearly 12 hours every day. I am not allowed to rest during my internship, and I am not allowed to ask for leave when I am sick …" Recently, this article published by Guangxi netizen Mo Xiao in Weibo attracted everyone’s attention. As graduation approaches every year, a large number of prospective graduates begin to look for job internships. Practice can be said to be a compulsory course for every college student, which can not only get credits for the "social practice" of the school, but also increase social experience and accumulate experience for future employment. However, in recent years, there have been many disputes about internship. Some people have worked hard for several months, but they can’t get internship wages and subsidies. Some people work overtime all night and can’t rest on holidays …

Does the intern have a labor relationship with his company?

Lou Yu, an associate professor at the Institute of Social Law of China University of Political Science and Law, said that there are three common employment methods between students and employers: the first is work-study program; The second is practice, that is, the work of consolidating the knowledge learned in class and improving the ability through practical training; The third is the job of prospective graduates, that is, the job aimed at employment before graduation. In the third case, students fully perform all the duties of their internship positions, which is also called "on-the-job internship". "Generally speaking, many countries will treat’ internship’ as a labor relationship. In 2010, the communique issued by the Supreme People’s Court also had the same statement. " Lou Yu said that as long as the content of labor conforms to the characteristics of establishing labor relations, it should be recognized as labor relations. "It is not entirely possible to judge whether the two parties have signed a labor contract or paid labor remuneration."

In this regard, Kou Yingjie, a lawyer of Beijing Bank of China Law Firm, believes that in principle, there is no labor relationship between interns and internship units, and it is not subject to the adjustment of labor law and labor contract law. There is a common civil legal relationship between interns and internship units, which is protected and adjusted by civil law and contract law.

Many factors together cause interns to become cheap labor.

The author searched online and found that there were media reports that a well-known factory illegally hired interns to work overtime to assemble mobile phones. Six students said that the school sent a total of 3,000 interns here for "compulsory" internships. They worked for 11 hours every day and were told that they needed to work in this factory for three months before they could graduate. In fact, many college students and vocational college students have been forced to work overtime and work night shifts. What’s more, some vocational schools act as contractors in student internships, using student labor cheaply or even free of charge, which greatly damages students’ rights and interests.

"There are many reasons for this phenomenon." Lou Yu said that interns are highly substitutable, and it is easy for companies to use their advantages to recruit cheap labor, even free labor. Secondly, some schools force students to provide labor as interns on the grounds of graduation in order to seek illegitimate interests from enterprises. In addition, the current laws and regulations do not clearly define the legal nature of internship, which leads to different recognition of the legal nature and standards of internship by local courts and arbitration institutions. These are the reasons that lead to the phenomenon of forced overtime in enterprises.

"China’s labor force is abundant, and employment pressure is a problem that every graduating student will face. From the perspective of enterprises, the value that interns create for enterprises is limited." Kou Yingjie said that many factors have caused interns to be treated as cheap labor. Although this is not what we want to see, it can only be gradually reversed according to the current situation of the job market.

"No enterprise is willing to do business at a loss. Interns generally cannot have the same skills and experience as regular workers, and their appeal to enterprises is limited, and internship is a necessary means to cultivate talents. " How to effectively solve this contradiction? Lou Yu suggested that the state give enterprises preferential tax policies when recruiting interns, especially "on-the-job interns" as laborers.

Kou Yingjie suggested that social guidance and publicity should be strengthened, and the government and schools should work together to change some bad ideas of enterprises on interns. Let interns contribute to the enterprise, but also get basic respect, treatment and protection.

Interns who encounter forced overtime can complain to relevant departments about their rights protection.

"According to the Regulations on the Management of Students’ Internship in Vocational Schools, internship units may not arrange interns to work overtime or practice on legal holidays." Kou Yingjie said that if the internship unit is forced to work overtime, the vocational school can adjust the internship arrangement according to the situation and require the internship unit to bear relevant responsibilities according to the internship agreement.

However, for students in ordinary colleges and universities, there are no clear restrictive provisions in the law at present. As long as interns voluntarily accept it, it is not prohibited by law. At the same time, because the two sides are not labor relations and are not subject to labor laws, enterprises do not have to pay overtime. "If the intern has a clear agreement on overtime and overtime payment in the internship agreement signed with the enterprise, it will be implemented according to the agreement of both parties." Yan Yingjie added.

In Kou Yingjie’s view, interns should not blindly obey such situations. They can report to schools, education departments and labor departments, and call the police if necessary. The most important thing is to protect their own safety and health. However, if the intern is injured during the internship, the internship unit needs to bear the corresponding compensation responsibilities, such as paying medical expenses, treatment expenses, nursing expenses, disability compensation, etc. Therefore, enterprises can take out commercial insurance such as personal accident insurance for interns during their internship to protect the interests of both parties.

Liu Yuan, a researcher at Shaanxi Academy of Social Sciences, said that an organization similar to a trade union can be established to receive the demands of interns and specifically protect the rights and interests of interns. In Lou Yu’s view, if the internship is recognized as a labor relationship, then the unit receiving the intern should abide by all kinds of labor and social security laws and regulations represented by labor law, labor contract law and social insurance law, and treat the interns’ vacation and overtime rights according to ordinary workers.

Protecting interns’ rights and interests requires joint efforts of many parties.

"It is the school’s obligation to arrange student internships." Kou Yingjie suggested that colleges and universities should take the initiative to contact internship units for students, and sign internship agreements with internship units, so as to safeguard the legitimate rights and interests of students from the perspectives of safeguarding their vital interests and effectively achieving the internship effect. At the same time, during the internship process, the relevant responsible personnel of the school should follow up and protect them. If the school is irresponsible and causes students to get hurt during the internship, it is an unfulfilled obligation of management and protection, and the school needs to bear the supplementary liability for compensation.

Lou Yu suggested that the relevant departments should issue clear laws and regulations on the internship standards recognized as labor relations and the supervision obligations of the school. If any violation of the above standards or supervision obligations causes damage to the interns, the school and the enterprise shall bear joint liability.

Huawei folding screen computer exposure Apple flagship fell to cabbage price overnight, and fruit powder was heartbroken!


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Huawei official Weibo announced today that the highly anticipated Huawei folding PC will be officially unveiled on May 19th. The well-known digital blogger’s digital chat station has exposed more product details. Huawei folding PC is equipped with a complete foldable super-large screen and built-in large-area linear motor, which can simulate the realism of keyboard typing. In addition, this PC will run a new HarmonyOS computer operating system and be equipped with …

In 2024, Spring Festival travel rush has started to travel safely.

As the Spring Festival approaches.

Spring Festival travel rush in 2024

About to open

Xiaobian for everyone

Put together a holiday travel safety manual.

I wish you a safe journey!

Train trip article

2024 Spring Festival legal holiday

From February 10th to 17th.

Train tickets are pre-sold 15 days in advance

Passengers can pass through

China Railway 12306 Website

Railway 12306 mobile phone client

Make a ticket purchase

The following tips on ticket purchase safety

Please be sure to click Favorite.

↓↓↓

Click to read: save quickly! Spring Festival travel rush ticketing guide In addition,

Travel by train and high-speed rail

What should I pay attention to?

Train travel safety strategy

1. Consciously improve fire awareness.

After getting on the train, you should be fully familiar with the train fire control facilities and passages, know your position, and know the contact information of the train passengers, so as to "have a door for help" when an accident occurs. Consciously improve the awareness of fire control, and if you find that there are potential safety hazards in your carriage, you should actively report them to the train staff.

Keep a clear head in case of fire.

If there is a fire in the car, don’t panic, let alone block the passage of the car, and actively cooperate with the train staff to carry out fire fighting and operation of the wounded.

3. Abide by the rules of riding

Use all kinds of equipment on the train according to regulations. Smoking (including restrooms) is strictly prohibited when taking the high-speed train. If smoking will cause the train to slow down and stop temporarily, the violator will be punished by public security detention, fines and other measures.

4. Take protective measures against accidents.

In case of sudden braking, shaking, bumping or tilting to one side of the train, take protective measures, don’t run around, put your head in your hands, bend your elbow to protect your head, and be careful of the luggage that may fall; Passengers facing the front of the car, lie down on the back of the chair in front; Passengers with their backs to the front of the car bend their knees and lift their legs to protect their chest and abdomen; Passengers next to the table crouch under the table to prevent collision; Passengers in the toilet are sitting on the ground with their backs to the front of the car, leaning against the wall and kneeling.

5. Use a safety hammer to escape

A safety hammer is equipped next to the emergency escape window (glass window with red circle) in the carriage. In case of an accident, you can use the safety hammer to tap the red circle of the emergency escape window to indicate the position, and quickly evacuate after smashing the window.

Travel by car

Forecast of relevant departments

Cross-regional personnel flow in Spring Festival travel rush this year

Will reach 9 billion passengers.

80% of them will travel by car.

Self-driving travel will hit a record high.

What should I pay attention to when traveling by car?

↓↓↓

Self-driving travel safety strategy

in addition

The Ministry of Transport is online.

"E Road Smooth" WeChat applet

During Spring Festival travel rush, you can use small programs.

Query the location of highway charging facilities,

Real-time status and other information

If there is an accident,

You can also use small programs

"One-click call for help"

Bus travel articles

It is expected that during Spring Festival travel rush.

The peak of the whole Spring Festival travel rush traffic.

Will appear on February 17th.

The eighth day of the first month

The peak of expressway traffic will reach 65.2 million vehicles.

The peak passenger traffic will reach 62.7 million.

Bus travel safety strategy

1. Escape quickly in case of accident

Don’t be greedy for property, try to escape from the car door. If the door cannot be opened in time, you can open the cover of the emergency valve above the door and then turn the emergency valve.

2. Master the use of safety hammer.

In case of emergency, passengers can break the side window glass with a safety hammer to escape. In case you can’t find the safety hammer, you can slam around the glass with heavy objects, belts or high heels.

3. Open the skylight in time

Turn the red wrench on the roof skylight to open the skylight and escape quickly. At the same time, most passenger cars are equipped with escape doors and escape transoms at the rear of the carriage, and passengers sitting at the rear of the carriage can open these two passages nearby to escape.

Original title: "Spring Festival travel rush has started travel safety in 2024. Keep in mind! 》

Read the original text

Notice on Giving Subsidies to Large Shopping Centers in this Municipality during the Epidemic Period in 2022

Bureau of Commerce of each district, Bureau of Commerce and Finance of Economic Development Zone, and relevant enterprises:

  In order to implement the requirements of "Specific Measures for Helping Enterprises to Rescue and Accelerate the Recovery of Consumption" (No.907 [2022] of Beijing Development and Reform Commission), increase the assistance of industries affected by the epidemic, support the stable development of large shopping malls, and encourage the department stores and shopping centers in this city to give rent relief to settled merchants during the epidemic, it is planned to give appropriate subsidies to operating enterprises that take rent relief measures. The relevant work is hereby notified as follows:

  I. Scope and conditions of support

  Applicable to the operating enterprises of department stores and shopping centers that meet the following conditions at the same time:

  1. Department stores and shopping centers with a construction area of more than 20,000 square meters within the administrative area of this Municipality (the complex is only a commercial part of the construction area, excluding office buildings and hotels, etc.);

  2. From January 1 to August 31, 2022, rent reduction measures were taken for more than 30% of the settled merchants (number), and the reduction time was more than 30 days (inclusive).

  Second, the subsidy standard

  Give a financial subsidy of not more than 500,000 yuan to large shopping malls with a construction area of 100,000 square meters (inclusive);

  Give a financial subsidy of no more than 250,000 yuan to large shopping malls with a construction area of 50,000 square meters (inclusive)-100,000 square meters;

  Large shopping malls with a construction area of 20,000 square meters (inclusive)-50,000 square meters will be given a financial subsidy of no more than 100,000 yuan.

  Third, the declaration process

  Large shopping malls in this city shall submit the following application materials to the local Bureau of Commerce and the Bureau of Commerce and Finance of Economic Development Zone (see Annex 1 for contact information) before August 31st.

  1. A copy of the business license.

  2. For large-scale shopping malls that use their own houses, copies of real estate registration certificate, planning and construction permit or other property rights certification materials are required (only the commercial part is required for the complex); If the leased premises are used, the relevant materials of the owner and a copy of the lease contract within the validity period shall be submitted.

  3 letter of commitment (see Annex 2 for the format).

  4. Enterprise information table (see Annex 3 for the format).

  The application materials are in duplicate, which shall be bound into volumes in sequence and stamped with the official seal of the enterprise. Project application materials will not be returned.

  Fourth, the job requirements

  1. The Bureau of Commerce of each district and the Bureau of Commerce and Finance of Economic Development Zone are responsible for the preliminary examination of the application materials of enterprises, confirming the declared area and rent reduction. Before September 10th, the confirmed list of enterprises and related materials will be formally reported to the Municipal Bureau of Commerce for review, and the project information passed through the review will be publicized on the extranet of the Municipal Bureau of Commerce. All reporting enterprises should ensure that the contents of the application materials are true, accurate and complete, and accept the supervision of the relevant departments. If there are violations of laws and regulations, they will bear corresponding responsibilities.

  2. After the funds are allocated, the Municipal Bureau of Commerce will entrust a professional organization to conduct spot checks on the actual rent reduction and exemption behavior of enterprises. For the false declaration, the Municipal Bureau of Commerce has the right to recover all the subsidy funds, and deal with it according to the "Administrative Measures for the List of Bad Credit Records in Beijing Commercial Fields (Trial)".

  3. The use of subsidy funds shall be subject to the supervision and management of relevant departments, and those who violate relevant regulations shall be dealt with according to relevant laws and regulations.

  4. Encourage all districts to study and introduce policies for the stable development and consumption promotion of large shopping malls in this district with reference to municipal subsidy policies. Please send a written copy to our bureau in time for the formulation and support of relevant policies.

  I hereby inform you.

Exclusive observation: short video thinking marketing leads the "new publicity era"


1905 movie network news Even though it is the fourth working day after the long holiday, the workshop is still obsessed with the "strongest National Day file in history" that has just passed.



As of October 11th, the winner of the one-day box office was still firmly in the post-National Day file. The "Mr. Key" of the film — — Liu Chuanjian, the prototype of the hero captain, also officially certified Weibo on October 9, adding a hot search to The Captain’s brilliant continuation after the National Day file.


Captain hero pays attention.


In the film, when Sichuan Airlines 3U8633, which was in danger, flew over a snowy mountain in Tibetan areas, a group of heavily armed climbers clearly appeared in the mountains. Sharp-eyed netizens exclaimed in succession: The Captain actually implanted his "opponent" in the same period!


It is not surprising that such an "unexpected" angle spontaneously produced by the audience appears at the moment when the concept of publicity is changing with each passing day.


      01 Traditional means of publicity or finalization

In fact, the word "announcement" includes the two big businesses of publicity and distribution. How to get the audience into the cinema to buy tickets? How to make your own films occupy a larger market share? As the back end of a film industry line, Xuanfa needs to solve these two simple but life-and-death problems.


The smell of wine is also afraid of the deep alley. No matter how well the play is filmed, it is even more futile for no one to hear your shouting. Cinema, starting from its essential attributes, is a commodity, and the marketing procedures of general commodities such as advertising packaging, store layout, promotion and word-of-mouth maintenance are also indispensable.


Posters are probably the earliest form of film propaganda. The old editor still remembers that in front of local cinemas in the 1990s, hand-painted posters or curtains still kept this most traditional propaganda form.



Also in those days, distributors had to carry one film copy after another around the country, seeking sales opportunities among local cinemas in order to get more exposure opportunities for films.


With the advent of the internet age, this era of earning money by coolies has quickly turned over. Posters have been degraded from the only propaganda way to one of the materials, and online media such as Weibo and Douban have become virtual but practical propaganda main battlefields. With the development of digitalization, selling copies has directly evolved into competing for arranging films. At the same time, roadshows and other offline promotional activities provide reference for the consideration of arranging films in cinemas with popularity and word-of-mouth feedback.


Roadshow scene


Even though the era of ticket replacement, which used to be everywhere, has gone, online ticket purchase has remained as the most basic mode of watching movies.


Just like online ticket purchase, the basic means of publicity and development controlled by Internet companies such as Weibo, Cat’s Eye and Taobao Film have been finalized and are still playing a basic role today. According to statistics, the National Day box office champion won 54 Weibo hot searches in seven days, so the conventional "traditional" propaganda method is still an intuitive embodiment of the film’s popularity.


Self-service ticket pick-up machine with more than manual window in cinema


However, in the rapid transition of the era of publicity and development, the focus of absolute market share has tilted to new ways of thinking.

02 Short video thinking leads the "new publicity era"


What is "new" in the era of new publicity and development is short video socialization, which has become one of the lifestyles of contemporary people.


With one or more mobile phones and a convenient network under the call of 5G, a new type of Internet relationship for everyone to interact with each other provides infinite vitality. Contemporary people who don’t know each other every day and are separated from Wan Li, break through the fast-paced squeeze through short online videos, and seek beautiful resonance from the life fragments shared by each other.


In the meantime, the business opportunities that can be seen clearly have opened the door to a new world for film marketing, while the goods brought by online celebrity people are being carried forward.


Talking about this change in consciousness of film marketing, Shadan, a film critic who is a guest of Today’s Film Review tonight, pointed out that compared with the early obvious and passive publicity mode, the marketing means carried by short video communication are more subtle and pervasive, and with the help of big data on the Internet, the process of audience accepting marketing information becomes more active and accurate.



On the New Year’s Eve of 2017-2018, the episode "Decent" became the hottest BGM (background sound) in Tik Tok. Together with other topics such as "Eating Mango", "Breaking up should be decent/no one should say sorry" was sung on the whole network for hundreds of millions of times.


A year later, on the New Year’s Eve node, the romantic slogan of "one kiss for the New Year" was played, and the related content of Tik Tok was played more than 30 million times.


The Island and others also made Tik Tok’s popularity into super-high box office movies with short videos, making 2018 the first year of film marketing in Tik Tok.


Image source: Making a movie together


This year’s big explosion of the National Day file "Big Three" also has wonderful short video marketing performance.


Many stars sang My People,My Country in succession under the template of film title. In addition to the actors Zhu Yilong, Haoran Liu, Lei Jiayin, Song Jia, Peng Yuchang, etc., Sean Xiao, KUN, Wu Yifan, Yang Zi and other "flow" artists also participated in this activity, which easily led to the upsurge of national interaction.



The Captain, supported by the heroic prototype, has left "inexhaustible" materials through many screening activities, including the 10,000-meter high-altitude premiere and other creative ideas that are highly topical and closely related to the film.


Premiere at a height of 10,000 meters, the protagonist can play.


The Climbers, who climbs the peak bravely, sticks to the "local spirit" at the level of short video planning, and Jason Wu, who is needed by everyone in idolize, earns enough popularity for the film with a wave of love.


"Jing Bo Ran? Go away! "


Such intensive publicity efforts have also made many viewers have the marketing association of The Climbers implanted in The Captain mentioned at the beginning. Some netizens even posted a technical post with an accurate "archaeological" extension.



From the creative point of view, this extension is probably just a misunderstanding. However, it is precisely the integrated marketing consciousness of the whole media and even the whole industry in the new publicity era that makes the audience derive this kind of linkage thinking.


And this has far-reaching significance for the promotion of "super IP". From the popularity of the explosion in Guoman industry, to the prediction at the end of the film, and then to the emergence of the iceberg in Wu Ershan, it seems that the two major IP’s "Guoman" and "Romance of Gods" will both soar in the continuous mutual promotion of individuals.



03 The new era is a double-edged sword.


In the new era of publicity, film marketing is comparable to Huashan. The difference between success and failure is often only one idea.


In the past, the most troublesome thing for publishers was the art films with poor audience coverage. In recent years, our publishers, even film writers, have made amazing moves on the Huashan Road of art film announcement.


In this one of the most embarrassing scenes, from the famous producer Fang Li stunned. At 8 o’clock on the evening of May 12th, 2016, Fang Li, 63, suddenly bowed down to the camera during the live broadcast, in order that the cinema manager could give more weekend screenings to director Wu Tianming’s legacy.

This embarrassment eventually "changed" to 86.95 million box office. For a small-budget art film, this achievement is not easy. However, Fang Li’s "selling miserably" marketing of "kneeling for art" is still criticized by the public.


The theme of "The Last Night of the Earth" mentioned above, "One Kiss for New Year’s Eve", was met with word of mouth after winning a small box office victory. Chen Lizhi, CEO of Matt Culture, denounced the film as "selling artworks by selling health products". The audience who can’t get used to art movies turn the irrelevant topic of the film content and marketing gimmicks into the anger of crazy bad reviews.


Are you satisfied with this kiss?


If "The Earth"Ostia – La Notte FinaleIf the "selling dog meat by hanging sheep’s head" is still a victory from the marketing point of view, then the "suicide marketing" will completely smash the good hand.


Wang Xiaoshuai, the director of this acclaimed film, won the Best Actor and Actress Award at the Berlin International Film Festival at the same time, and chose to leave in person during the domestic publicity period. However, he was only interpreted by the majority of netizens as a "wretched" marketing copy, but after being widely circulated, he lost the original "road popularity" of the film.


Wang Xiaoshuai Friends Circle Marketing Copywriting


In fact, whether it is an art film or a commercial film, the core of publicity in creating a burst point should not be divorced from the content and temperament of the film itself. As an art film, Yu made a breakthrough at the box office. During the publicity period, he grasped the theme of faith and remembering, and successfully created a hot topic in society in combination with the quality of the film.


However, there is no wonderful victory in the coup? Jia Kechang, who is willful and jumping with Di, expressed dissatisfaction.



Jia Zhangke, who has been "loving" disco since the beginning, personally participated in the "advanced local flavor marketing" during the announcement period, which helped the film become his most popular director’s work in China.



Extending to his new work, which will play the leading role for the first time, will this wave of advance notice also yield miraculous results?


Zhang Miao, the general manager of Beijing Culture and Film Division, who created the miracle of box office champion in China film history, once discussed the role of Xuanfa in a film in an interview:


"Now in this era when content is king, I will never exaggerate the role of Xuanfa in a movie. Accurately speaking, Xuanfa plays the role of escort. The content determines the fate of the film. In this case, the announcement can make the film bloom more brilliantly, but it can’t decide whether it can bloom. "


The era of new publicity led by short video marketing can’t escape this truth.

Huaihua Changan Auchan X5 price reduction carnival at the end of the year, with a special price of 68,900! If you miss it, you won’t

[car home Huaihua Preferential Promotion Channel] There is a large-scale preferential activity in Huaihua, with the highest discount reaching 20,000 yuan, which reduces the minimum starting price of this highly anticipated SUV model to 68,900 yuan. If you are interested in this model, don’t miss this opportunity to buy a car, and click "Check the car price" in the quotation form to get a higher discount.

怀化地区长安欧尚X5年末降价狂欢,特价6.89万!错过就没有

The exterior design of Changan Auchan X5 is full of power and movement. The front face adopts a large air intake grille, and the flying wing chrome decoration in the center is perfectly integrated with the LED headlights on both sides, giving the vehicle a high degree of recognition. The whole body line is smooth and dynamic, with sharp waistline and unique wheel hub design, creating a strong sports atmosphere. On the whole, the design of Changan Auchan X5 is not only fashionable and avant-garde, but also has a very high visual impact.

怀化地区长安欧尚X5年末降价狂欢,特价6.89万!错过就没有

Changan Auchan X5 has a body size of 4490*1860*1580mm and a wheelbase of 2710mm, providing spacious interior space. The lines on the side of the car are smooth and dynamic. With 18-inch rims, the tyre size is 225/50 R18, showing a fashionable and sporty visual effect.

怀化地区长安欧尚X5年末降价狂欢,特价6.89万!错过就没有

The interior of Changan Auchan X5 adopts modern and simple design style, which brings comfortable and pleasant driving experience to passengers. The steering wheel is made of leather, which feels delicate and supports manual adjustment up and down to meet the needs of different drivers. The center console is equipped with a 10.25-inch central control screen, which supports a variety of functional operations and provides convenience for drivers. The seat is made of leather/fabric mixed material. The main seat has the functions of front and rear adjustment, backrest adjustment and height adjustment (2-way), while the auxiliary seat has the functions of front and rear adjustment and backrest adjustment, which brings passengers a comfortable riding experience. The rear seats support proportional tilting, which increases the space flexibility of the trunk. In addition, the car is also equipped with USB and Type-C interfaces, which is convenient for passengers to charge devices such as mobile phones.

怀化地区长安欧尚X5年末降价狂欢,特价6.89万!错过就没有

Changan Auchan X5 is equipped with a 1.5T 188 horsepower L4 engine with a maximum power of 138kW and a maximum torque of 300 N m.. The engine cooperates with the 7-speed wet dual-clutch gearbox, which provides excellent power output and smooth shifting experience for the vehicle.

In their evaluation of Changan Auchan X5, car home car owners especially mentioned its sports style and youthful appearance design. He pointed out that the side design of the car has the style of a sports car, the external work is solid, the paint material is thick, and the reflector not only supports electric adjustment, but also has heating function. The outstanding performance in these details undoubtedly adds a lot of highlights to Changan Auchan X5.

HarmonyOS zhixing is on fire again! The minimum is only 469,800.

Today, Xiaobian picked a car in a full-size suv and introduced it to everyone. It is. So whether this car is a mule or a horse, let’s take a look at its actual performance.

Let’s take a look at the appearance of the M9. The front face of the M9 has taken a fashionable and generous route and looks sporty. Coupled with young and fashionable headlights, the details are exquisite. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing and so on. Coming to the side of the car body, the size of the car body is 5230MM*1999MM*1800MM, and the car adopts atmospheric lines, which gives people a very sporty feeling. With large-sized thick-walled tires, the overall visual effect is very solid. Looking back, the overall shape of the rear of the M9 car echoes the front of the car, and the taillight style is more comfortable and neat.

When I got into the car, the interior of the M9 was sharp and strong, which was consistent with the positioning of the car. The steering wheel of the car is very fashionable and dynamic, equipped with electric up and down+front and rear adjustment, steering wheel memory, steering wheel heating and other functions, giving people a bright feeling. Let’s take a look at the central control. With the 15.6-inch touch-sensitive LCD central control panel, the interior style is impressive and looks very soft. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable, highlighting the trendy temperament. The car uses leather seats, the seats are wrapped in place, and the overall ride feels soft and comfortable.

The M9 is equipped with a motor with a total power of 390KW and a total torque of 673N.m It has good acceleration, excellent cruising range and good power performance.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, smart bracelet key, NFC/RFID key, UWB digital key, rear wiper, interior atmosphere light and other configurations, which is quite rich in functions, which is undoubtedly very friendly to drivers.

To sum up: this class of cars is usually the first choice for most people. First of all, the price is not expensive, and secondly, all the configurations are quite complete, which is still very worth starting with.

BMW i5 looks perfect! Cool interior! Practical and individual.

Today, this car is very distinctive. Let’s take a good look at it.

Let’s take a look at the appearance of BMW i5 first. The front face design of BMW i5 has taken a sharp route and looks very sporty. At the same time, the headlight presents a fashionable and simple design style, and the visual effect is very eye-catching. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the side of the car, the car body size is 5175MM*1900MM*1520MM, the car uses lovely lines, the side looks very elegant, with large thick-walled tires, eye-catching shape. Looking back, the overall shape of the rear of BMW i5 echoes the front of the car. The taillights give people a very simple feeling, and the shape is more domineering and stylish.

Coming into the BMW i5 car, the interior looks very hard, which enhances the sense of elegance. The steering wheel design of the car is very simple, equipped with electric up and down+front and rear adjustment, steering wheel memory, steering wheel heating and other functions, which looks a bit more solid. Take a look at the central control. The car is decorated with a stylish and generous touch-control LCD central control screen, which makes the interior style impressive and meets the aesthetic standards of most consumers. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with a dynamic dashboard, which looks very dynamic and lively. The car uses leather seats, equipped with auxiliary seats with memory electric adjustment, seat with memory electric adjustment and other functions, and the overall comfort is good.

The BMW i5 is equipped with a motor with a total power of 210KW and a total torque of 410N.m It has good acceleration, excellent cruising range and good power performance.

Looking at the configuration again, BMW i5 is equipped with car networking, driving mode selection, remote control key, UWB digital key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations.

This car performs well in terms of space and configuration. As for the design, everyone has everyone’s aesthetics. If you have plans to buy a car, Xiao Bian thinks it can be included in the alternative list.

Aouita 12′ s second flagship product under the CHN platform.

    On September 5th, the future smart luxury coupe-Aouita 12 made its world debut in Munich.

   Aouita 12 world premiere site

    Tan Benhong, Chairman and CEO of Aouita Science and Technology, said: "The Aouita 12, which is positioned as a smart luxury coupe in the future, will be delivered in the China market in the fourth quarter of this year. Two other more competitive brand-new products will also be launched next year. With "design" and "technology" gradually becoming our two major value labels, we also plan to officially enter the international market next year! "

    Tan Benhong, Chairman and CEO of Aouita Technology

    Nader Faghihzadeh, chief design officer of Aouita Science and Technology, said: Aouita 12 externalizes the future aesthetic design on the whole vehicle design, and interprets Aouita’s forward-looking, extreme and pure design principles, which can inspire users’ boundless possibilities and freedom.

    Nader Faghihzadeh, Chief Design Officer of Aouita Science and Technology

    Adhering to the future aesthetic design, reshaping luxury on the basis of innovation

    In terms of exterior design, Aouita 12 is operated by Aouita Global Design Center in Munich, Germany, adhering to the overall design concept of "Future Aesthetics", and Aouita 12 has bright and three-dimensional curved surfaces, which, together with a highly streamlined contour, makes the whole vehicle have high design recognition.

    Curved surface design of Aouita 12 bright and three-dimensional

    The body length of 5020mm brings a wheelbase of 3020mm, and at the same time, the car width of 1999mm and the car height of 1450mm depict the design that resembles a suspended coupe. Aouita 12 creatively adopted the hatchback design without rear porthole, which expanded the trunk space.

    Design of Aouita 12 hatchback without rear porthole

    In terms of interior design, Aouita 12 draws on the aesthetic inspiration from sculpture design, and adopts an integrated instrument panel design with futuristic feeling. At the same time, the front instrument panel adopts a feathered design extending to the doors on both sides, and the upper part of the doors adopts 3D ribs with parametric design and continues to the partition at the back of the cockpit, which strengthens the unified style inside the cockpit.

    The cockpit of Aouita 12 adopts the concept of Gentle Tech minimalist design, which reduces the number of physical buttons, and only keeps the necessary buttons with high practicality, so it is simple to delete the complicated ones. Each door of Aouita 12 is provided with a cover-type hidden storage space, which ensures the storage capacity while maintaining the visual consistency and privacy of the cockpit. The center console also adheres to this principle, and the self-adaptive lifting wireless charging island and supporting cup holder give users intimate details. The innovative hatchback design without rear porthole is matched with high-quality NAPPA leather material and real wood center console to satisfy users’ imagination of future mobile life.

    Aouita 12-ring embracing induction cockpit

    Enjoy the slightest warm technology and open up a new realm of future intelligence.

    In terms of pioneering technology, Aouita 12, the world’s first car, has double zero-gravity seats in the front row, which can lie flat with one button, and can be linked with situational mode, so that both the main driver and the co-driver can enjoy comfort in all aspects.

    Aouita 12 replaces the traditional exterior rearview mirror with high-definition streaming media exterior rearview mirror, which not only has the functions of anti-glare, heating and defogging, but also can enhance the night vision ability. With the addition of HDR anti-glare technology, the visual field content is clearer and more accurate, the horizontal visual field is wider, and it is safer in extreme environments. With the support of flexible stealth technology, Aouita 12′ s 35.4-inch 4K panoramic widescreen can be integrated with the interior to achieve seamless interaction from the technical dimension.

    Aouita 12 applies HD streaming media exterior rearview mirror.

    Aouita 12 is the second product born in "CHN, a new generation of intelligent electric vehicle technology platform". Aouita condenses the advantages of Changan Automobile, Huawei and Contemporary Amperex Technology Co., Limited in their respective fields, and constantly explores future-oriented humanized travel technology.

    In terms of intelligent technology, Aouita 12 is equipped with HarmonyOS 4.0, which brings more convenience and intelligent services. At the same time, Aouita 12 is also equipped with Huawei’s advanced intelligent driving system ADS 2.0, which reduces the dependence on high-precision maps and realizes the extremely "intelligent" driving experience with full scene coverage such as expressway sections, urban sections and parking links.

    In the fourth quarter of this year, Aouita 12 will be delivered in the China market, while Aouita Science and Technology is accelerating the pace of new product research and development, and will launch two brand-new products next year. From its birth, Aouita’s eyes were not limited to China, but to the wider world. Aouita Science and Technology also plans to enter the international market next year.

    As the second product of Aouita and an important stage achievement of the mid-term goal of "four cars in four years", Aouita 12 adheres to the product concepts of "forward-looking design" and "warm technology", and will also open up a brand-new market in the luxury coupe field, creating unique and futuristic travel and life experiences for users.