On April 28th, 2024 Guangdong Consumer Goods Trade-in Campaign and "Home 520" shopping season (promoting consumption in summer) were officially launched. The launching ceremony was hosted by Guangdong Provincial Department of Commerce and Guangzhou Municipal People’s Government, undertaken by Haizhu District People’s Government of Guangzhou, co-organized by Provincial Party Committee Propaganda Department, Provincial Party Committee Finance Office, Provincial Department of Industry and Information Technology, Provincial Department of Finance, Provincial Department of Housing and Urban-Rural Development, Guangdong Branch of People’s Bank of China, Guangdong Provincial Taxation Bureau of State Taxation Administration of The People’s Republic of China, Guangdong Supervision Bureau of State Financial Supervision and Administration, Guangdong Radio and Television Station, and attended by trade associations and enterprises.
The theme of this activity is "Trade-in the old and enjoy consumption in Guangdong", relying on the trade-in action of consumer goods in the whole province, focusing on key areas such as automobiles, home appliances, home improvement and kitchen and bathroom, and making use of online and offline resources to create diversified consumption scenarios and hold various and colorful consumption promotion activities. At the event site, the Provincial Department of Commerce interpreted the specific policies of trade-in of consumer goods, the Provincial Taxation Bureau interpreted the tax policies related to trade-in, financial institutions issued financial empowerment measures, and enterprises in the automobile, home appliances and home improvement industries issued preferential measures for enterprises. At the launching ceremony, Haizhu District simultaneously launched the 2024 Guangzhou Haizhu Shopping and Consumption Season of "The Covenant of Haizhu, MAY Unlimited". It is reported that the trade-in of consumer goods will run through the whole year, and the "Home 520" shopping season (promoting consumption in summer) will last until the end of June. Set off a trade-in craze for consumer goods in Guangdong.
In order to promote the trade-in of automobiles, household appliances and home-improvement kitchens and bathrooms, the provincial finance will arrange special funds to issue subsidies for automobile scrapping and renewal, and coupons for automobile replacement and household appliances trade-in.
(1) The three major heavy activities are full of fire.
Payment of subsidies for "scrapping and updating" automobiles: Individual consumers will scrap fuel passenger cars with national emission standards of Grade III and below or new energy passenger cars registered before April 30, 2018 (including the same day, the same below), and purchase new energy passenger cars or fuel passenger cars with a displacement of 2.0 liters and below which are listed in the Catalogue of New Energy Vehicles with Vehicle Purchase Tax Exemption by the Ministry of Industry and Information Technology. Among them, for scrapping the above two types of used cars and buying new energy passenger cars, the subsidy is 10,000 yuan; For scrapping fuel passenger cars with national emission standards of Grade III and below and buying fuel passenger cars with a displacement of 2.0 liters and below, the subsidy is 7,000 yuan.
Issuance of automobile "replacement and renewal" coupons: Individual consumers who transfer their own vehicles in Guangdong and purchase new energy vehicles and fuel vehicles that meet the national six emission standards in Guangdong will be given a one-time subsidy for car purchase coupons. The subsidy standard is divided into three grades: if the car purchase price is 70,000 yuan (inclusive) to 150,000 yuan (exclusive), the subsidy for purchasing new energy vehicles is 3,000 yuan/vehicle, and the subsidy for fuel vehicles is 2,000 yuan/vehicle; If the car purchase price is 150,000 yuan (inclusive) to 250,000 yuan (exclusive), the subsidy for new energy vehicles is 5,000 yuan/vehicle, and the subsidy for fuel vehicles is 4,000 yuan/vehicle; If the car purchase price is more than 250,000 yuan (inclusive), the subsidy for new energy vehicles is 8,000 yuan/vehicle, and the subsidy for fuel vehicles is 7,000 yuan/vehicle.
Issue "trade-in" vouchers for household appliances. For individual consumers to sell any old household appliances and buy 17 kinds of green smart low-carbon household appliances and mobile phone electronic products that meet the requirements, consumer vouchers will be issued. The subsidy standard is: no more than 10% of the sales price of newly purchased household appliances, no more than 500 yuan for each household appliance (or single coupon), and no more than 2,000 yuan for a single consumer. The products involved in the activities include: air conditioners (including central air conditioners), refrigerators (including freezers), washing machines (including dryers), televisions, water heaters (including wall-hung boilers), range hoods, gas cookers (including integrated stoves), dishwashers, sweeping (mopping) machines, printers, air purifiers, microwave ovens (including all-in-one machines), induction cookers, rice cookers, electric fans, and induction cookers.
(two) the province’s unified development, municipalities to organize the implementation of.
Activity schedule: From May 1st to December 31st, the province will carry out the trade-in of consumer goods in different rounds. The first round of activities will be launched from May 1 to August 31, and the second round will be launched as appropriate during the year. According to the latest news, Guangzhou, Foshan, Shaoguan, Jiangmen, Shanwei and other cities have started the trade-in activities of consumer goods, playing a leading role.
Car scrapping and renewal: relying on the unified national "car trade-in" program of the Ministry of Commerce, the declaration, review and distribution of consumer subsidies are carried out. The Ministry of Commerce, the Ministry of Public Security, the Ministry of Industry and Information Technology and other departments will provide information verification and comparison services such as recycling and cancellation of scrapped motor vehicles, registration of new vehicles, and new models of new energy vehicles, and support local governments to carry out audit work efficiently.
Car replacement and renewal: individual consumers will be given a one-time subsidy when they transfer their own cars in Guangdong, get invoices issued by used car dealers in Guangdong, and buy new energy vehicles or fuel vehicles that meet the national six emission standards in Guangdong.
Trade-in of household appliances: individual consumers are given vouchers to sell any old household appliances and buy qualified green smart household appliances and mobile phone electronic products.
In order to implement the requirements of the Ministry of Commerce and the provincial action plan to increase financial and financial policy support, this activity also organized enterprises in the financial, automobile, home appliances and home improvement industries to come up with preferential measures. Major banking institutions will invest hundreds of millions of yuan in promotional expenses and launch unique financial services such as zero down payment and interest-free installment to help consumers trade in old ones for new ones. The maximum subsidy for some models of automobile "replacement and renewal" is 100,000 yuan. The "trade-in" of household appliances realizes the integration of sending new products and collecting old ones, with a subsidy of up to 20% and a subsidy of up to 2,000 yuan for some single products. Home improvement kitchen and bathroom "Huanxin" provided over 100 million yuan of "replacement subsidy".
Financial aspects
China Industrial and Commercial Bank of China Guangdong Branch launched the financial product of "trade-in by installment", which supports the highest proportion of car purchase by installment of 100% and realizes the "zero" down payment for car purchase; Give home appliances the best interest rate by installment, so that customers can get as low as "zero" interest; Invest 50 million promotion expenses to practice finance for the people and benefit the people.
Guangdong Branch of Postal Savings Bank of China launched a preferential purchase activity with 0 interest rate and 0 handling fee by stages for household appliances trade-in, and adopted a "0 down payment" support policy for high-quality customers for car trade-in. The province will invest more than 50 million yuan in preferential funds.
Bank of China launched the exclusive financial product of "trade-in", with the maximum installment amount of 2 million cars. Some car brands enjoy low-interest and zero-interest concessions, focusing on green home appliances and mobile phone numbers, and cooperating with shopping malls such as JD.COM, Xiaomi, Huawei and Glory to provide the highest 24 installments of zero-interest and the highest 250 yuan discount.
China UnionPay Guangdong Branch invested 10 million yuan in marketing expenses, providing coupons such as "200 for car purchase over 10,000", "200 for gas", "80 for household appliances over 1000" and "200 for home use over 10,000".
Automobile industry enterprises
Guangzhou Automobile Group’s own brand GAC Chuanqi offers a discount of up to 40,000 yuan; The replacement subsidy for all models of GAC Ai ‘an and Haobo brands is up to 10,000 yuan; Some models of Guangqi Honda can enjoy a replacement subsidy of 11,000 yuan, and the comprehensive discount of all models is as high as 51,000 yuan; All models of GAC Toyota enjoy a replacement subsidy of 2,000 yuan to 7,000 yuan, with a comprehensive discount of up to 50,000 yuan. Guangzhou Automobile Commercial Store has increased the replacement guarantee, and the evaluation price of used car recycling has increased the replacement subsidy by 2,000 to 5,000 yuan.
Xpeng Motors can enjoy a subsidy of 15,000 yuan for brand replacement and 10,000 yuan for other brands replacement.
Guangwu Automobile Trade has launched a double subsidy of "Group+Brand", and can enjoy a replacement subsidy of up to 45,000 yuan.
Weipu Auto launched 10% discount on 1,000 special car sources in the online exhibition hall. In addition, if you buy new or used cars on the county car service platform in Guangdong, you can enjoy a replacement subsidy of up to 20,000 yuan.
GAC Huili took the lead in launching 0 down payment products to lower the threshold for replacing customers to buy cars.
Zhongcheng Insurance introduced replacement subsidies and extended warranty products for used cars.
Household appliance industry enterprises
During the activities in Gree Electric, the highest discount for air-conditioning hanging machines for new machines is 400 yuan/set, and the highest discount for cabinets is 1000 yuan/set; 400 yuan/set is the maximum subsidy for the old machine recycling air conditioner, and 1000 yuan/set is the maximum subsidy for the cabinet machine; And provide consumers with one-stop service for exchanging new products and collecting old ones.
Midea Group provides a one-stop service of "sending new products-dismantling old ones-installing-recycling", and enjoys an additional replacement subsidy ranging from 50 to 1,000 yuan for purchasing green household appliances. The professional online "old machine evaluation" leads the industry in the amount of deduction; Provide free door-to-door disassembly and other benefits.
Hisense launched the "Green Planet" trade-in campaign for the whole country, which is not limited to brands, categories, free door-to-door service and free disassembly, covering about 300 models in five categories of its brands, including Hisense, Rongsheng and Kelon. The first-class energy-efficient products account for more than 80%, and the maximum subsidy per unit is 2,000 yuan.
JD.COM, in conjunction with the top ten key household appliance brands, has fully realized the integration of sending new products and collecting old ones, with a maximum subsidy of 20% and only replacing them for 180 days.
Suning.cn, together with government, enterprises, factories and banks, invested resources in 1,085 stores in the province. When you come to Suning.cn to participate in trade-in, you can enjoy 10% subsidy, the highest subsidy for a single product is 1000 yuan, and the highest subsidy for a single user is 5,000 yuan, and you can enjoy 4% reduction subsidy from the bank.
Enterprises in home improvement industry
Guangdong Architectural Design Association organized 10,000 designers to provide 1 million sets of home improvement designs free of charge throughout the province.
Guanzhu Ceramic Tiles, the first brand under the New Pearl Group, launched the "Special Support Plan for Trade-in", subsidizing the renovation of ceramic tiles in old houses of millions of families. From April 27 to May 25, the multi-family whole house tile package offers a discount as low as 7888 yuan/household, and the highest package offer can save 11000 yuan/household.
Famous carving decoration will be linked in many cities, with 100 million yuan decoration subsidy, discount on loan decoration, environmental protection inspection for the whole house and smart home subsidy.
Sophia’s whole house environmental protection super-replacement package provides over 100 million "replacement subsidies", with a maximum subsidy of 25,000 yuan per set; Flexibly set up 7999 yuan old space package, and the maximum subsidy for single space is 10 thousand yuan.
This year’s "Home 520" shopping season will focus on the whole scene of clothing, food, housing and transportation, focusing on traditional holiday consumption such as May Day and Dragon Boat Festival, and hot consumption IP such as "520" and "618", highlighting traditional formats such as clothing, catering and cultural tourism. Guangdong Province will cooperate with local cities to create diversified consumption scenes by using online and offline resources, and hold a number of diverse and colorful consumption promotion activities.