2024 Guangdong Consumer Goods Trade-in Campaign started!

On April 28th, 2024 Guangdong Consumer Goods Trade-in Campaign and "Home 520" shopping season (promoting consumption in summer) were officially launched. The launching ceremony was hosted by Guangdong Provincial Department of Commerce and Guangzhou Municipal People’s Government, undertaken by Haizhu District People’s Government of Guangzhou, co-organized by Provincial Party Committee Propaganda Department, Provincial Party Committee Finance Office, Provincial Department of Industry and Information Technology, Provincial Department of Finance, Provincial Department of Housing and Urban-Rural Development, Guangdong Branch of People’s Bank of China, Guangdong Provincial Taxation Bureau of State Taxation Administration of The People’s Republic of China, Guangdong Supervision Bureau of State Financial Supervision and Administration, Guangdong Radio and Television Station, and attended by trade associations and enterprises.

The theme of this activity is "Trade-in the old and enjoy consumption in Guangdong", relying on the trade-in action of consumer goods in the whole province, focusing on key areas such as automobiles, home appliances, home improvement and kitchen and bathroom, and making use of online and offline resources to create diversified consumption scenarios and hold various and colorful consumption promotion activities. At the event site, the Provincial Department of Commerce interpreted the specific policies of trade-in of consumer goods, the Provincial Taxation Bureau interpreted the tax policies related to trade-in, financial institutions issued financial empowerment measures, and enterprises in the automobile, home appliances and home improvement industries issued preferential measures for enterprises. At the launching ceremony, Haizhu District simultaneously launched the 2024 Guangzhou Haizhu Shopping and Consumption Season of "The Covenant of Haizhu, MAY Unlimited". It is reported that the trade-in of consumer goods will run through the whole year, and the "Home 520" shopping season (promoting consumption in summer) will last until the end of June. Set off a trade-in craze for consumer goods in Guangdong.

In order to promote the trade-in of automobiles, household appliances and home-improvement kitchens and bathrooms, the provincial finance will arrange special funds to issue subsidies for automobile scrapping and renewal, and coupons for automobile replacement and household appliances trade-in.

(1) The three major heavy activities are full of fire.

Payment of subsidies for "scrapping and updating" automobiles: Individual consumers will scrap fuel passenger cars with national emission standards of Grade III and below or new energy passenger cars registered before April 30, 2018 (including the same day, the same below), and purchase new energy passenger cars or fuel passenger cars with a displacement of 2.0 liters and below which are listed in the Catalogue of New Energy Vehicles with Vehicle Purchase Tax Exemption by the Ministry of Industry and Information Technology. Among them, for scrapping the above two types of used cars and buying new energy passenger cars, the subsidy is 10,000 yuan; For scrapping fuel passenger cars with national emission standards of Grade III and below and buying fuel passenger cars with a displacement of 2.0 liters and below, the subsidy is 7,000 yuan.

Issuance of automobile "replacement and renewal" coupons: Individual consumers who transfer their own vehicles in Guangdong and purchase new energy vehicles and fuel vehicles that meet the national six emission standards in Guangdong will be given a one-time subsidy for car purchase coupons. The subsidy standard is divided into three grades: if the car purchase price is 70,000 yuan (inclusive) to 150,000 yuan (exclusive), the subsidy for purchasing new energy vehicles is 3,000 yuan/vehicle, and the subsidy for fuel vehicles is 2,000 yuan/vehicle; If the car purchase price is 150,000 yuan (inclusive) to 250,000 yuan (exclusive), the subsidy for new energy vehicles is 5,000 yuan/vehicle, and the subsidy for fuel vehicles is 4,000 yuan/vehicle; If the car purchase price is more than 250,000 yuan (inclusive), the subsidy for new energy vehicles is 8,000 yuan/vehicle, and the subsidy for fuel vehicles is 7,000 yuan/vehicle.

Issue "trade-in" vouchers for household appliances. For individual consumers to sell any old household appliances and buy 17 kinds of green smart low-carbon household appliances and mobile phone electronic products that meet the requirements, consumer vouchers will be issued. The subsidy standard is: no more than 10% of the sales price of newly purchased household appliances, no more than 500 yuan for each household appliance (or single coupon), and no more than 2,000 yuan for a single consumer. The products involved in the activities include: air conditioners (including central air conditioners), refrigerators (including freezers), washing machines (including dryers), televisions, water heaters (including wall-hung boilers), range hoods, gas cookers (including integrated stoves), dishwashers, sweeping (mopping) machines, printers, air purifiers, microwave ovens (including all-in-one machines), induction cookers, rice cookers, electric fans, and induction cookers.

(two) the province’s unified development, municipalities to organize the implementation of.

Activity schedule: From May 1st to December 31st, the province will carry out the trade-in of consumer goods in different rounds. The first round of activities will be launched from May 1 to August 31, and the second round will be launched as appropriate during the year. According to the latest news, Guangzhou, Foshan, Shaoguan, Jiangmen, Shanwei and other cities have started the trade-in activities of consumer goods, playing a leading role.

Car scrapping and renewal: relying on the unified national "car trade-in" program of the Ministry of Commerce, the declaration, review and distribution of consumer subsidies are carried out. The Ministry of Commerce, the Ministry of Public Security, the Ministry of Industry and Information Technology and other departments will provide information verification and comparison services such as recycling and cancellation of scrapped motor vehicles, registration of new vehicles, and new models of new energy vehicles, and support local governments to carry out audit work efficiently.

Car replacement and renewal: individual consumers will be given a one-time subsidy when they transfer their own cars in Guangdong, get invoices issued by used car dealers in Guangdong, and buy new energy vehicles or fuel vehicles that meet the national six emission standards in Guangdong.

Trade-in of household appliances: individual consumers are given vouchers to sell any old household appliances and buy qualified green smart household appliances and mobile phone electronic products.

In order to implement the requirements of the Ministry of Commerce and the provincial action plan to increase financial and financial policy support, this activity also organized enterprises in the financial, automobile, home appliances and home improvement industries to come up with preferential measures. Major banking institutions will invest hundreds of millions of yuan in promotional expenses and launch unique financial services such as zero down payment and interest-free installment to help consumers trade in old ones for new ones. The maximum subsidy for some models of automobile "replacement and renewal" is 100,000 yuan. The "trade-in" of household appliances realizes the integration of sending new products and collecting old ones, with a subsidy of up to 20% and a subsidy of up to 2,000 yuan for some single products. Home improvement kitchen and bathroom "Huanxin" provided over 100 million yuan of "replacement subsidy".

Financial aspects

China Industrial and Commercial Bank of China Guangdong Branch launched the financial product of "trade-in by installment", which supports the highest proportion of car purchase by installment of 100% and realizes the "zero" down payment for car purchase; Give home appliances the best interest rate by installment, so that customers can get as low as "zero" interest; Invest 50 million promotion expenses to practice finance for the people and benefit the people.

Guangdong Branch of Postal Savings Bank of China launched a preferential purchase activity with 0 interest rate and 0 handling fee by stages for household appliances trade-in, and adopted a "0 down payment" support policy for high-quality customers for car trade-in. The province will invest more than 50 million yuan in preferential funds.

Bank of China launched the exclusive financial product of "trade-in", with the maximum installment amount of 2 million cars. Some car brands enjoy low-interest and zero-interest concessions, focusing on green home appliances and mobile phone numbers, and cooperating with shopping malls such as JD.COM, Xiaomi, Huawei and Glory to provide the highest 24 installments of zero-interest and the highest 250 yuan discount.

China UnionPay Guangdong Branch invested 10 million yuan in marketing expenses, providing coupons such as "200 for car purchase over 10,000", "200 for gas", "80 for household appliances over 1000" and "200 for home use over 10,000".

Automobile industry enterprises

Guangzhou Automobile Group’s own brand GAC Chuanqi offers a discount of up to 40,000 yuan; The replacement subsidy for all models of GAC Ai ‘an and Haobo brands is up to 10,000 yuan; Some models of Guangqi Honda can enjoy a replacement subsidy of 11,000 yuan, and the comprehensive discount of all models is as high as 51,000 yuan; All models of GAC Toyota enjoy a replacement subsidy of 2,000 yuan to 7,000 yuan, with a comprehensive discount of up to 50,000 yuan. Guangzhou Automobile Commercial Store has increased the replacement guarantee, and the evaluation price of used car recycling has increased the replacement subsidy by 2,000 to 5,000 yuan.

Xpeng Motors can enjoy a subsidy of 15,000 yuan for brand replacement and 10,000 yuan for other brands replacement.

Guangwu Automobile Trade has launched a double subsidy of "Group+Brand", and can enjoy a replacement subsidy of up to 45,000 yuan.

Weipu Auto launched 10% discount on 1,000 special car sources in the online exhibition hall. In addition, if you buy new or used cars on the county car service platform in Guangdong, you can enjoy a replacement subsidy of up to 20,000 yuan.

GAC Huili took the lead in launching 0 down payment products to lower the threshold for replacing customers to buy cars.

Zhongcheng Insurance introduced replacement subsidies and extended warranty products for used cars.

Household appliance industry enterprises

During the activities in Gree Electric, the highest discount for air-conditioning hanging machines for new machines is 400 yuan/set, and the highest discount for cabinets is 1000 yuan/set; 400 yuan/set is the maximum subsidy for the old machine recycling air conditioner, and 1000 yuan/set is the maximum subsidy for the cabinet machine; And provide consumers with one-stop service for exchanging new products and collecting old ones.

Midea Group provides a one-stop service of "sending new products-dismantling old ones-installing-recycling", and enjoys an additional replacement subsidy ranging from 50 to 1,000 yuan for purchasing green household appliances. The professional online "old machine evaluation" leads the industry in the amount of deduction; Provide free door-to-door disassembly and other benefits.

Hisense launched the "Green Planet" trade-in campaign for the whole country, which is not limited to brands, categories, free door-to-door service and free disassembly, covering about 300 models in five categories of its brands, including Hisense, Rongsheng and Kelon. The first-class energy-efficient products account for more than 80%, and the maximum subsidy per unit is 2,000 yuan.

JD.COM, in conjunction with the top ten key household appliance brands, has fully realized the integration of sending new products and collecting old ones, with a maximum subsidy of 20% and only replacing them for 180 days.

Suning.cn, together with government, enterprises, factories and banks, invested resources in 1,085 stores in the province. When you come to Suning.cn to participate in trade-in, you can enjoy 10% subsidy, the highest subsidy for a single product is 1000 yuan, and the highest subsidy for a single user is 5,000 yuan, and you can enjoy 4% reduction subsidy from the bank.

Enterprises in home improvement industry

Guangdong Architectural Design Association organized 10,000 designers to provide 1 million sets of home improvement designs free of charge throughout the province.

Guanzhu Ceramic Tiles, the first brand under the New Pearl Group, launched the "Special Support Plan for Trade-in", subsidizing the renovation of ceramic tiles in old houses of millions of families. From April 27 to May 25, the multi-family whole house tile package offers a discount as low as 7888 yuan/household, and the highest package offer can save 11000 yuan/household.

Famous carving decoration will be linked in many cities, with 100 million yuan decoration subsidy, discount on loan decoration, environmental protection inspection for the whole house and smart home subsidy.

Sophia’s whole house environmental protection super-replacement package provides over 100 million "replacement subsidies", with a maximum subsidy of 25,000 yuan per set; Flexibly set up 7999 yuan old space package, and the maximum subsidy for single space is 10 thousand yuan.

This year’s "Home 520" shopping season will focus on the whole scene of clothing, food, housing and transportation, focusing on traditional holiday consumption such as May Day and Dragon Boat Festival, and hot consumption IP such as "520" and "618", highlighting traditional formats such as clothing, catering and cultural tourism. Guangdong Province will cooperate with local cities to create diversified consumption scenes by using online and offline resources, and hold a number of diverse and colorful consumption promotion activities.


The conflict between Russia and Ukraine has reached a "key node"! The west says "the most dangerous stage is approaching"!

  [Global Times correspondent in Russia Sui Xin Global Times correspondent Ren Zhong Liu Yupeng] "The situation in Ukraine has reached a key node, which may determine long-term results." CNN reported on the 15th that with the rapid advance of Russian troops in important cities in eastern Ukraine, Ukrainian troops "running out of old Soviet weapons" are facing difficulties. Ukrainian officials are not only disappointed that Western military aid "flows into combat piecemeal", but also worried that Western commitments "will soften at a critical moment". The Governor of Lugansk State said on the 14th that Russia has now controlled about 80% of the industrial city of North Donetsk in eastern Ukraine and destroyed all three bridges out of the city. The website of the Royal Joint Research Institute of the Three Armies said on the 15th that the "most dangerous stage is approaching" of the Russian-Ukrainian conflict. French President Macron said during his visit to Romania on 15th that Ukrainian President Zelensky would "have to negotiate with Russia".

  MSNBC)15 reported on the 15th that Russian troops blew up the last bridge in North Donetsk.

  British media said that "Russia occupied 80% of Northton"

  CNN15 reported on 15th that at present, military conflicts are mainly concentrated in two sister cities on both sides of the North Donetsk River — — North Donetsk and Lisichansk. Ukrainian troops are almost completely surrounded in northern Donetsk. Although western analysts believe that Ukraine is more likely to defend the higher-lying Lisichansk, "there are already disturbing signs that Russia is trying to cut off the supply line of the city by advancing from the southeast." Zelensky said last week that the competition between the two cities "largely determines the fate of Donbass".

  The Russian military announced that at 8: 00 local time on the 15th, it would open a humanitarian evacuation passage for civilians in the Yazott factory in North Donetsk, and at the same time demanded that the Ukrainian army in North Donetsk "stop meaningless resistance and lay down their weapons". Britain’s Independent newspaper said on 15th that the final stage of the contest in North Donetsk seems to be similar to that in upor, Mali last month. At present, Russian troops have occupied about 80% of Northton, and most Ukrainian troops have been forced to the suburbs.

  The website of "Russia Today" TV station reported on the 15th that on the evening of 14th, Ukrainian President Zelensky said through social media that Ukrainian troops suffered heavy losses in the fighting near North Donetsk and Kharkov. According to the French newspaper Le Monde reported on the 15th, Ukrainian officials said that the firepower of the Russian army is still far superior to that of the Ukrainian army. Now, 100 to 200 Ukrainian soldiers are killed every day because of the "complete inequality between the two armies".

  Russian Defense Ministry spokesman Konashenkov announced on the 15th that the Russian fleet destroyed an ammunition depot containing foreign weapons such as M777 howitzers made in the United States with "caliber" cruise missiles.

  Macron: Russia will always be in Europe.

  French President Macron began to visit Ukraine’s two eastern neighbors on the 14th — — The visits of Romania and Moldova have aroused widespread concern. According to Reuters, the French president had been criticized by Ukraine and some NATO countries, and he was considered as "ambiguous" in the conflict between Russia and Ukraine.

  On the evening of 14th, Macron arrived in the Romanian Black Sea port city of constanta and visited the French soldiers stationed there. He said: "It is the pride of France that stands at the forefront (on the eastern border of NATO)!"

  About 800 NATO troops are stationed at this base along the Black Sea, including 500 French soldiers and soldiers from other NATO countries such as the Netherlands and Belgium. France has also deployed a surface-to-air missile system here. According to reports from Reuters, on 15th, Macron tried to take a tougher stance towards Russia when he made a speech at this NATO military base. He said: "We will make every effort to stop Russian war troops and help Ukrainians and their troops." But he did not provide any details. He expressed "hope that Ukraine will win the war" and insisted that Ukraine must negotiate with Russia eventually. "We share a continent. Geography is always a thorny issue, and Russia is one of them. It was here yesterday (Europe), here today and here tomorrow. "

  Later on the 15th local time, Mark Long will fly to Moldova, which is the first time that the French President has visited the former Soviet Republic adjacent to Ukraine since 1998. According to sources, on the 16th, Macron will travel to Kiev to visit Ukraine with German Chancellor Angela Scholz and Italian Prime Minister Mario Draghi.

  Peace or non-peace?

  The New York Times said on the 15th that when the leaders of France, Germany and Italy plan to pay their first joint visit to Ukraine since the outbreak of the Russian-Ukrainian conflict, they and other western leaders must decide whether to increase their armed forces against Ukraine or pressure Ukraine to negotiate with Moscow to end the conflict. Western leaders seem to agree that Ukraine’s ability to counterattack Russia depends largely on the speed and quantity of heavy weapons they provide to Ukraine. But they are also worried that the continuation will lead to the intervention of NATO countries and lead to a cruel escalation of the situation. European officials are also worried about the damage to their economies caused by inflation and high energy prices, as well as the possible political backlash at home.

  According to the "Russia Today" TV station reported on the 15th, some officials in the United States expressed concern about the situation in Russia and Ukraine. Speaking at a congressional hearing, US Deputy Treasury Secretary Ardeyeh Mo expressed concern that sanctions against Russia were "overused". He said that only the United States "imposed 1,000 sanctions on Russian institutions and individuals" after the conflict between Russia and Ukraine.

  The New York Times summed up the current situation in Russia and Ukraine in five sentences on the 15th — — The Russians are running out of precision guided weapons; Ukrainians are running out of Soviet ammunition; The world has lost patience with this conflict; Biden’s government is at its wit’s end; And China is watching the progress of the situation.

  "Peace or peace? Ukraine is at a crossroads. " The US National Interest magazine said on the 15th that since Russia changed its offensive strategy, the conflict has entered a certain deadlock, and Russia has made steady progress in eastern Ukraine in recent weeks. "It is estimated that Russia has captured about one-fifth of Ukraine’s territory, while some politicians in the West have begun to question the danger of long-term conflict in Eastern Europe." "National Interest" magazine said that the high cost and risk of protracted conflict should prompt Kiev to at least reconsider the prospect of peace talks with Russia. "Continuing the conflict will push up the cost, and even if Ukraine wins, it will hinder its development."