The price of KIA EV5 standard battery life version is announced, and the long battery life version is expected to be available in March next year.

According to KIA Guanwei, on November 17th, the KIA pure electric SUV model EV5 was first listed in the world at the Guangzhou Auto Show. The official suggested retail price of the standard endurance version of EV5 was 149,800 yuan for 530Light, 159,800 yuan for 530Air and 174,800 yuan for 530Land respectively. According to the plan, the long-life version is expected to be launched in March next year, and the GT-Line version will be launched in July next year.

Unpopular pets become young people in online celebrity who are willing to pay for their personality

  After double 11, Black Five and Double 12, I wonder how many people can still say "Help me up, I can still buy". In the process of large-scale shopping spree at the end of the year, none of the popular and unpopular people left behind. Unpopular pets such as hermit crabs, lizards and flying squirrels, and mini-mechanical models such as programmable robots, homemade clocks and air suspension have become young people’s new favorites and new toys with the help of short video platforms.

  Flying squirrel becomes an "unpopular pet" in online celebrity, and now it is not unpopular.

  According to the double 12 new data released by Taobao, more than 2,000 new Taobao brands were born in the past year. In 2018, more than 1,000 merchants traded over 10 million, and more than 20,000 merchants traded over 1 million. Behind these brands are more and more users who are willing to pay for personalized needs and creative brains.

  Among the most popular "exotic pets" shops "new pets", hermit crabs, which are born with a house, are the most popular. In addition to the corresponding feeding boxes and padding materials, the owners also need to prepare replacement shells for them to "change houses" at each new stage of "crab life". There are many followers of "flying squirrel" honey-coated honeydew, and the small video that landed firmly in the palm of the owner’s hand after sliding from a height made them become this year’s "online celebrity" unpopular pets.

  Tao Kai, the shopkeeper, actually doesn’t quite agree with the industry classification of "different pets". "This word is imposed on us by the outside world. We don’t think this kind of pet is strange and heterogeneous. They are roughly divided into three categories: the first category is cold-blooded reptiles, the second category is small pets such as golden bears, rabbits and hedgehogs, and the third category is relatively emerging pets except mainstream pets such as cats, dogs and fish. "

  Tao Kai, a native of Daqing, Heilongjiang, often lives in Shanghai and is an animal lover. After he left Gome in 2007, he opened a shop on Taobao to sell lizards, water turtles and other pets, and was dubbed by friends as selling "cold-blooded animals". The new pet has gathered a small number of pet lovers all over the country, and has now become the largest brand in the domestic pet crawling market.

  In 2018, Tao Kai started its business again, opening a new "new pet shop", introducing hamsters, Miramo, umbrella lizards, water-shooting fish, dead-leaf turtles, etc. Some extremely small pets, and the store grew rapidly for more than a year. Tao Kai said that today’s online shopping platform not only radiates buyers from all over the country, but also has a special platform to bring together people with similar interests.

  Parent-child class "flow responsibility"

  Children’s science toys friends circle screen

  Shake the glass and beer becomes a drink; Bubbles of different colors blow out the shape of "trunk" in a special way; Assemble a set of hydraulic mechanical arm that can be controlled remotely & HELIP; … If you know enough treasure moms, the circle of friends must be often "screened" by children’s experimental science toys, and they can be called the well-deserved king of traffic in the parent-child circle.

  You may be a little unfamiliar with the concept of "science toys", and now there are other nicknames such as STEM toys and scientific education equipment. Science toys includes small physical and chemical experiments, as well as electronic and mechanical toys and programmable robots. It can be used not only as equipment for science education, but also as an entertaining toy. It is being widely used in the scene of family and school science education.

  The founder of the brand is Zhang Yushi, a young man from Shandong Province. After graduating from college in 2009, he found it difficult to find a research and development job. When researching and applying for products, he accidentally found a gap in the online shopping market. So in 2010, he opened a shop in Taobao and independently developed scientific toys, selling hydraulic manipulators, Mars rovers, biped robots and other small physical and chemical experiments to electronic and mechanical models.

  By 2013, he had set up a company and started mass production, with sales reaching 10 million in 2018. At present, central enterprises including science education have found him to start cooperation. In 2019, his store maintained an annual growth rate of more than 300% for two consecutive years, and the fourth generation of products is being developed recently. "science toys will no longer be a niche industry, let every child fall in love with science!"

  Creative products stimulate new markets after 95 years of platform nesting.

  Zhang Hua, an associate researcher at China Academy of Social Sciences, believes that the online shopping platform is a relationship between nesting and attracting phoenix. The successful cases of small and medium-sized enterprises have several characteristics. The first is that the mode of communication must keep up with the trend, and the live broadcast must keep up with the pace of the times; The second is that "there is specialization in the industry", and it is necessary to enter a market with individuality and segmentation.

  According to the Insight Report on Young Creativity in China in 2019, more than 40% of the shops opened by young people are selling "creative goods", especially the shops of young people born after 1995, and the average growth rate is nearly 7 times higher than the overall growth rate of the market. This also reflects the new generation of young people’s pursuit of fresh and personalized consumer demand.

  Tiande, director of Taobao FMCG industry, said that the new stores will grow steadily and stand out within one year, which proves that the current personalized consumption provides a brand-new development opportunity for new businesses and brands. In the past, the fans of unpopular culture were scattered, and they couldn’t find a seller or a lover. Nowadays, huge consumer groups, fast-growing consumption scale and diversified consumer demand are gathered, which not only makes small and medium-sized businesses grow rapidly, but also gives consumers the opportunity to communicate and share with friends. "A group of young people have jointly created a retail ecological market with a hundred flowers." (Text/Beijing Youth Daily reporter Chen Si)

China is insisting on "dynamic clearing", and Fauci has issued another warning to the United States.

  Since 2020, it has become a habit for me to find a mask besides my mobile phone, key, wallet and ID card before going out. This year, there is another one-nucleic acid testing.

  Many people are emotional and cynical about nucleic acid testing, which is completely understandable. Epidemic prevention measures sometimes really can’t keep up with this damn and cunning Covid-19. However, no matter how the virus changes, China has never wavered in its determination to "dynamically clear".

  If the decision-making level of the country does not have the spirit of seeking truth from facts, scientific analysis, the most cautious evaluation and the people-oriented sense of responsibility, there will be no "dynamic clearing" policy. How many people’s lives and health have been saved by this policy may not be measured today, but when we compare those countries that are "lying flat and fighting the epidemic" horizontally, all the horrors are vivid.

  Some people "envy" the "open society" in the United States, and some of them no longer require wearing masks even in public, let alone making nucleic acids. However, as long as we look at the American news together, we can know that President Biden, Vice President Harris, Speaker of the House of Representatives Pelosi, Secretary of State Blinken, and Secretary of Defense Austin and other senior officials and lawmakers have all been diagnosed, some of them have been diagnosed repeatedly, and some have no symptoms.

  These elites can always find themselves diagnosed at the first time. Isn’t Pfizer CEO asymptomatic? How did he immediately know that he was diagnosed?

  After being diagnosed on March 31st, the director of the CIA, Burns, told the truth. He was found to be positive for COVID-19 in routine PCR tests.

  They are doing nucleic acid testing almost every day. In addition to having enough self-test boxes, they also have sufficient and good medical resources. But what do ordinary Americans have? Is there a routine PCR test? No, some are just "lying flat", and there are vaccines whose efficacy can’t keep up with the speed of virus mutation.

  In the face of this epidemic, western countries have thoroughly demonstrated what social injustice is, but politicians and the media have told ordinary people that our epidemic is over.

  However, experts can’t sit still.

  Anthony Fauci, the same veteran of the Five Dynasties, as the chief infectious disease expert in the United States who is about to retire, warned on October 7th that a more dangerous new Covid-19 strain may appear in winter. This new variety will make people’s immunity acquired by vaccination invalid, and American epidemic prevention cannot relax its vigilance.

  As of October 12th, the daily average number of deaths in COVID-19 in the United States is 323. For the United States, where the death toll has exceeded 1 million, more than 300 people a day may not be so terrible, but what about winter? Cold will increase the incidence of respiratory diseases, coupled with the foreseeable new variants of the virus. If it is still "flat", it is an inevitable tragedy that the epidemic mortality rate in the United States will rise again.

  US Health Department officials said that the number of officially reported cases of COVID-19 was seriously underestimated, because a large number of home cases were not reported.

  However, the Democratic Party is still busy with the mid-term elections in November, and does not want to take necessary restrictions on society, such as forcing people to wear masks, keeping their distance, and reducing the number of meetings.

  Fauci can’t change anything. In the end, he just suggested that people should actively take the latest Omicron booster shots.

  On the internet, there is a specious saying: the west lifted the epidemic prevention restrictions and "opened the society" to improve economic activity. However, on October 7, Bank of America released a report, which mentioned that the unemployment rate in the United States will reach a peak of 5.5% next year and will continue throughout 2023. JPMorgan Chase CEO Diamond and other Wall Street elites believe that the United States is likely to fall into a nine-month recession.

  Looking at China again, after we restored the order of production and life through the "zero-clearing policy" in a short time, the added value of China’s manufacturing industry reached 4.87 trillion US dollars in 2021, up 26% year-on-year, and the added value was close to 30% in the world, while the total of G7 Group was 5.30 trillion US dollars.

  This further proves that the scientific and prudent "dynamic zero clearing" policy is the most effective means to ensure economic development, while "lying flat and fighting the epidemic" not only kills people, but also harms the economy. What is the causal relationship between "lying flat and fighting the epidemic" and "promoting the economy"?

  Whether it can be "dynamically cleared" is an all-round test of a country’s organizational ability, execution ability, support ability, social responsibility, people’s health awareness, and behavioral literacy. China has withstood the test, but in contrast to the western countries, it is blindly throwing pots and turning black and white.

  Some people are influenced by the West’s "lying flat and fighting the epidemic" and have a lot of complaints about the country’s epidemic prevention policy. They think that it is right to do as the West does, while American media such as The Wall Street Journal and The New York Times always earnestly advise China to give up "dynamic zero clearing" to promote economic development.

  But how can a country that wants China’s economy to collapse do everything possible to break its heart for China’s economic development?

  If "dynamic zero clearing" is really so bad for China, will the United States be so kind as to persuade you to give up? If something goes wrong, there must be a demon.

  Where is the demon? Because the United States knows the great benefits of "dynamic clearing" to social, economic and people’s livelihood security, it can’t do it. Therefore, we can only discredit China in the public opinion field to prove that "lying flat" is the right choice. At the same time, I want to use fallacies to stimulate the domestic public opinion field in China and increase the resistance and cost of "dynamic clearing".

  At the beginning of this year, Karen Pierce, the British ambassador to the United States, made it very clear that in the "world war" against the COVID-19 epidemic, only an "open society" can be the winner, and China must not be allowed to win this battle.

  This is the real reason why the West is attacking China’s "dynamic zero clearing" with all its strength. They are afraid that their institutional defects will be seen through by the public, so the West must be the "winner".

  China has a population of 1.4 billion, and the per capita medical resources are not rich. There are nearly 300 million vulnerable people aged 60 and above in COVID-19. If the epidemic is allowed to spread, like some western countries, a cruel social Darwinian "death roulette" will be disastrous once it is laid flat.

  Insisting on "dynamic zero clearing" means protecting our grandparents, protecting our parents and lovely children, and actually protecting ourselves.

  If the epidemic is out of control, people will certainly crowd out medical resources. With the population base of Chinese and the spreading speed of Covid-19, this will cause a serious run or even collapse of the medical system, and other patients will also be affected.

  Even for young and healthy people, COVID-19 has a certain mortality rate, and there are so-called "growing new crowns" and other problems. We can say that adhering to "dynamic zero clearing" is to protect everyone.

  Western people don’t want to cooperate with epidemic prevention measures, which is directly related to their government and media’s high-profile singing of "personal freedom". China’s correct practice is said to be wrong, so as to prove that he is right to "lie flat".

  But Covid-19 simply doesn’t know how to "cooperate" with some western countries. The virus is only afraid of countries that insist on "dynamic clearing" and prefers countries that "lie flat and fight the epidemic".

  Our country does not want to return to the state of social openness in 2019, but at present, objective facts do not allow us to pretend not to see the terrible epidemic.

  There are still many places worthy of improvement in the implementation of "dynamic zero clearing" and many shortcomings in the specific work, but this is by no means a reason to advocate "lying flat and fighting the epidemic". If the policy cognition of "dynamic clearing" is changed and "lying flat" is chosen, it is not a problem of perfection and improvement, but a disaster for the whole society.

  What we need is some patience. We should believe in the power of unity. Persistence is victory.

YU7, a new model of Xiaomi SUV, is very popular, and Lei Jun shares his forward-looking decision-making thinking.

Recently, Xiaomi Automobile officially unveiled the mystery of its first SUV model, YU7, on the night of December 9, and announced the news to the public through a fascinating poster. It is reported that this highly anticipated new car is expected to be officially launched from June to July next year, and has quietly appeared in the 390th batch of Announcement of Road Motor Vehicle Manufacturers and Products issued by the Ministry of Industry and Information Technology.

With the rapid spread of news, the keyword "Xiaomi YU7" is like a strong storm, which quickly climbed to the peak of the hot search list of social platforms. Lei Jun, the helm, chairman and CEO of Xiaomi Company, also issued a document at the first time to explain the original intention of the publicity of the YU7 model. He said frankly that he hoped that the test vehicle could shed its heavy camouflage as soon as possible, so as to conduct a more comprehensive, detailed and large-scale long-term test, thus ensuring the excellent quality of the product.

According to the detailed declaration information provided by the Ministry of Industry and Information Technology, the body size of YU7 is considerable, with a length of 4999mm, a width of 1996mm, a height of 1600mm and a wheelbase of 3000 mm.. This size data is quite close to Xiaomi’s existing SU7 model, but it has made a breakthrough in width and height, showing a more spacious driving space.

In terms of design, YU7 perfectly inherited the design essence of SU7, Xiaomi’s first car, showing a distinctive family style. Its front and rear shapes are exactly the same as those of the SU7, and the same front and rear light groups and fangs-shaped air intake design all reveal a strong sporty atmosphere. On the other hand, the side lines are similar to the Ferrari, showing a unique charm between SUV and sports station wagon.

The new car has also made great efforts in the details, providing a brand-new style of five-frame wheels and eye-catching yellow brake calipers, adding a bit of dynamism and vitality to the whole car. Xiaomi YU7 also provides consumers with another wheel hub style as an optional configuration. Its closed design is not only beautiful and elegant, but also helps to reduce the drag coefficient of the vehicle, thus improving the endurance.

In terms of technical configuration, YU7 also lived up to expectations. It is equipped with a dual-motor system provided by Suzhou Huichuan United Power System Co., Ltd., with a power configuration as high as 220/288kW and a comprehensive peak power of 691 HP, which is slightly higher than that of the SU7 MAX model. The new car can provide a top speed experience of 253km/h, allowing drivers to fully feel the collision between speed and passion. The producers of ternary lithium-ion battery monomer and assembly are from Jiangsu era and Zhongzhou era respectively, and both companies are affiliated to Contemporary Amperex Technology Co., Limited, which provides a strong power guarantee for new cars.

With the confirmation of the news that YU7 will be listed next summer and the rumors that SU7 Ultra is planned to be launched in March next year, the second phase of Xiaomi Automobile’s planned production in 2025 will face severe production demand challenges. This is undoubtedly a major test of Xiaomi’s automobile production capacity and supply chain management.

Mintel released the report "Global Consumer Trends 2024"

Insight into consumer demand and interpretation of the underlying reasons, Mintel recently released the report "Global Consumer Trends in 2024" and pointed out five major trends that will affect the global consumer market in 2024. These five trends are related to the increasingly important interpersonal relationship, the reality of coping with climate change and the uncertainty of the influence of artificial intelligence:

People and subjectsskill

In this world dominated by algorithms, we need to give full play to the potential of technological revolution to optimize our lives based on human skills and emotions.

Consumer pricevalue

Consumers will re-evaluate what is important to them, which will not only affect their consumption demand and desire, but also affect their concept of value.

Social rehabilitationpromote/begin/get up/perhaps/a surname/interest

In recent years, some consumers are addicted to online entertainment to get happiness, while ignoring meaningful interpersonal communication in reality. They will seek new forms of intimacy for their physical and mental health.

Green new ownerZhang

It is far from enough to integrate sustainable development into daily life and work. The realistic issue that consumers and brands will face in the future is how to survive in the new climate environment.

Face up to realitysolid

Brands and consumers will work together to deal with uncertainty in new ways.

Matthew Crabbe, Trend Director of Mintel in Asia Pacific, expressed his views on how these trends will affect the market, brands and consumers in 2024 and beyond:

Man and technology

"today’s rapidly developing AI technology seems to be expected to surpass human output capacity. When consumers and enterprises learnhabitWhen mastering balanced emerging technologies, consumers will also begin to appreciate the uniqueness of human beings-emotion, empathy, creativity and the desire to establish contact with real human beings. It is expected that there will be a new label of "human is advanced", that is, people will have the idea that products or services provided by real people are more advanced, which will make craftsmen with irreplaceable creative spirit of AI more popular. As the collective memory of the pre-technological era becomes more distant, nostalgic elements are also attractive to the younger generation who only understand the convenience of the digital world. Consumers’ demand for such services that care about human nature will increase, such as how to help people express themselves better and establish high-quality interpersonal relationships. "

Consumption value

"For budgetary reasons, consumers will weigh consumption choices more strictly and pragmatically, and balance quality and cost. The social and emotional value of the brand will become more and more important, because consumers pay more attention to the brand’s personal significance rather than the social significance represented by the brand. Brands that change the rules of the game, while respecting consumers’ priority on quality, will also establish emotional ties with consumers through personalized products and tap their exploration spirit. In the end, competitive brands will expand and use their traditions, achievements and success stories to prove their value. "

Social revival

"In recent years, great changes have taken place in the way of interpersonal communication. Although consumers have more electronic devices, the impact of social media and excessive information has also brought stress and burnout. Interpersonal relationship is becoming an important direction for consumers to explore health and happiness. Brands have helped to develop the self-healing industry by creating products to create a "comfort zone" for users, but now brands need to think about how to guide people out of the comfort zone of self-healing and return to the real world to continue to improve their personal health in the social environment. The brand will redefine healing, which is not only limited to self-care, but also extends to the relationship with others, such as expanding the social attributes of daily life scenes (from morning coffee to night skin care programs). Sensory attraction brought by human interaction-hugs, handshakes and other forms of social contact will be ways to improve health and quality of life. "

Green new idea

"Consumers are facing the challenges brought by climate change, and they gradually realize that they need to take the initiative and join hands to meet the challenges. Brand must achieve a breakthrough, from the strategic intention of focusing on sustainable development to practical, sustainable and landing solutions. By using forward-looking tools, enterprises can rebuild the framework to deal with the climate crisis, from reducing carbon footprint to actively regenerating and giving back to the environment, so as to gain the favor of consumers. Encourage consumers to embrace the green vision and mission, and believe that their collective efforts can have a positive impact on environmental protection and help cultivate consumers’ brand loyalty. "

Face reality

"Inflation, financial crisis and geopolitical risks will continue to aggravate global uncertainty, while climate change is the most concerned issue for consumers. In addition, the innovation and application of artificial intelligence technology have brought new uncertainties. Instead of resisting the influence of various sources of uncertainty, brands should give up whitewashing, adopt a more honest and frank attitude, provide better products and services, and share practical information and suggestions. Brands can help consumers realize the complexity of their emotions and lead a dialogue to accept negative emotions. "

About Mintel

Mintel understands the needs of consumers and interprets the underlying reasons. As the world’s leading market research and consulting company, we analyze consumers, markets, product innovation and competition patterns, and provide a unique perspective on global and local economies. Since its establishment in 1972, our predictive analysis and professional recommendation have helped customers make more informed business decisions more quickly. Mintel helps enterprises and talents grow. For more information, please visit Mintel official website.

Reporting/feedback

[Magnificent 70-year struggle new era] Lianhua County, Jiangxi Province: beautiful countryside has planted poverty-stricken fruits, and the elderly have set off a fever for helping students.

  Cctv news(Reporter Yuan Yuqian) Muddy dirt roads are gone, replaced by parks and green spaces; The uninhabited small lake is gone, replaced by water features that can be boated on the lake; The old house by the lake disappeared and was replaced by a unique homestay; There are no villagers hawking by the roadside, and they are replaced by the enthusiastic boss in the picking garden … … This is an earth-shaking change in Haitan Village, Lianhua County, Pingxiang City, Jiangxi Province in recent years, and it is also a microcosm of the tough battle against poverty in Lianhua County.

  The fragrance of melons and fruits attracts tourists in droves.

  Haitan Village is located in the mountainous area. In the past, the traffic was inconvenient, the village collective economy was blank, and the villagers’ living conditions were poor. In recent years, relying on the characteristic rural tourism industry and government support policies, Haitan Village has actively developed the courtyard economy according to local conditions, turned the orchard into a picking garden, established eight scale bases such as watermelon, honey pear, organic tea, base, low-grade camellia oleifera, Eucommia ulmoides and livestock and poultry breeding, and cultivated eight farmers’ cooperatives such as Haitang Bay.

Today's Haitan Village is famous as a "melon and fruit village". He Guoqiu said that it was not enough to sell before, but now it is not enough to sell _ copy. jpg

Today’s Haitan Village is famous as a "melon and fruit village". He Guoqiu said that it was not enough to sell before, but now it is not enough to sell.

  Nowadays, in Haitan Village, there are 20,000 mu of alpine watermelons, honey pears, peaches, black plums, yellow plums, etc. The pears, peaches and watermelons planted are not only big but also as sweet as honey, making them a veritable "melon village". In 2011, Haitan Village was selected as "Top 100 Beautiful Villages in Jiangxi Province". In December 2017, Haitan Village won the first place in the construction evaluation of beautiful countryside City in Jiangxi Province because of its ecological and climatic advantages.

  "The fruits planted in the past are always sold by the roadside, but the sales are limited. Since the beginning of the development of the tourism industry, a large number of tourists will pick in the orchard every late July. " He Guoqiu, a 66-year-old villager, told reporters that it was originally "not enough to sell ’ Now it is "not enough to sell". Before getting rid of poverty, his income was only enough to maintain food and clothing. Now his annual income can reach 70,000 to 80,000.

  Old people donate 500 thousand to help get rid of poverty

  "Lianhua County is one of the 25 key poverty alleviation and development counties in the province, and our poverty alleviation work adopts ‘ One village, one plan ’ 、‘ One household, one policy ’ Adhere to the specific analysis of specific issues and truly implement poverty alleviation work. " Zhu Minmei, deputy magistrate of Lianhua County, introduced that Lianhua County takes the construction of a national-level ecological county and a strong tourist county in China as the main line, focusing on guiding poor villages to cultivate leisure and sightseeing agriculture, developing eco-tourism, and striving to create a "four-season flower sea" with flowers and flowers in all seasons, which can attract tourists to visit all year round.

  At the same time, Lianhua County has fully implemented the village renovation project, renovated dilapidated houses and repaired old houses in rural areas, hardened more than 74,000 meters of roads, and mobilized villagers in 14 townships, towns and farms to plant fruit trees. Village renovation has released a powerful tourism dividend from the good ecological resources in rural areas, which has driven more than 5,000 poor households in the county to get rid of poverty and become rich.

  In addition to the government’s efforts, there are also many spontaneous forces in society that are helping to get rid of poverty.

Wang Zhenmei set up Zhenmei Education Fund with 500,000 savings in his octogenarian years.

Wang Zhenmei set up Zhenmei Education Fund with 500,000 savings in his octogenarian years.

  Wang Zhenmei, a 94-year-old man from Taisha Village, Lianhua County, is a typical figure who is helped out of poverty by social forces. In his octogenarian years, the old man set up the Zhenmei Education Fund with 500,000 savings to help poor children, reward outstanding students and encourage them to complete their studies.

  "Wang Zhenmei has always been enthusiastic about public welfare. In 2014, she donated 10,000 yuan to the Association for Rewarding and Promoting Learning in the township, and also donated schoolbags for school children." Zhang Jiefa, president of Zhenmei Education Foundation, said that such an old man who is generous in promoting his studies is very stingy with himself on weekdays. A pair of sandals with 6 yuan has been worn for more than ten years.

  "In 1965, I suffered from schistosomiasis. My village neighbor carried me to the hospital on a stretcher. You 3 yuan and I 5 yuan collected more than 1,000 yuan to save lives. I have only two wishes in my life, one is to join the party and the other is to repay the society. " Wang Zhenmei told reporters that he is well aware of the importance of rejuvenating the country through education and wants to run Zhenmei Education Fund forever and use his own strength to achieve poverty alleviation in children’s education.

  The deeds of the old man Wang Zhenmei touched more caring people, and formed a social atmosphere of "turning small love into great love and turning small family into everyone" in Lianhua County, and the foundation gradually grew.

  Government-led, social assistance, and love surged throughout the city. On the road of getting rid of poverty and heading for a well-off society, Pingxiang Lotus performed a wonderful "chorus" of decisive battle to get rid of poverty.

International Program Mode Express (227)

1. Puzzle solving combined with sports, throwing the ball into the hole can win the prize money.

Lucky Red Ball is a quiz show with Martin Rütter as the host. Players need to work in pairs to answer questions about music, sports, entertainment news, etc. The winning team may get a prize of 100,000 euros.

One of the characteristics of the quiz in the program is that the questions will not be presented in words, and all questions will be presented in the form of audio, puzzles or animations. For example, in the challenge of finding pictures, the contestants need to choose one of the four pictures corresponding to the first picture. Players will sit in a giant sleigh opposite the host, and the sleigh will slide farther and farther as the game progresses. At the beginning of the next race, the sled will sink into a hole in the ground. Whenever the players answer a correct question, they must put a red ball into a hole in the ground in a way similar to bowling, so as to ensure that they can get a bonus. However, as the sled seat goes away, the pitching area is farther and farther away from the hole, and it is more and more difficult to throw into the hole. If the players run out of red balls, they will be eliminated Between each question, the contestants can decide to stop answering questions at any time and take away the accumulated bonus. But if you want to win the final prize of 100,000 euros, the contestants must answer the last question on the 10th track.

According to the original design of the program, the audience was set in a semi-circular area behind the sleigh, just like an ancient arena. However, due to the epidemic, the program can only be recorded without an audience.

2. The Dutch broadcast the ice talent competition program, and the "Ice Sculptors" decided the skill level.

Master of Ice Sculpture is a talent competition program with the theme of ice sculpture art. Six experienced ice sculpture artists will learn skills in the program and strive to produce the most beautiful ice sculpture works. Each program will set a different competition theme, and the theme of the first program is magic. The contestants will have two rounds of competition, one outdoor and the other indoor. The indoor competition environment is a studio specially built according to the theme of the program, which can create a better display space for the ice sculptures of the contestants. The player with the lowest score in each program will be eliminated, and the three remaining players will compete in the final. The judges of this program are Alec Messchaert and Anique Kuizenga, who will grade the contestants’ works.

3. Interesting topics test professional musicians and measure how high the "sound quotient" of big stars is.

Test Your Tone Quotient is a music-themed game program that tests the music knowledge of Norwegian stars, with Anders Hoff as the host. Singer Silya Nymoen and actor Jakob Schøyen Andersen will be the leaders of the two teams in the program, and new star guests will participate in the competition in each program. Can the contestants identify the tune of a song in one second? Can they see through the truth when the guests claim that they are performing original songs? A variety of music-related challenges are waiting for the contestants to complete. These challenges include not only questions and answers about music, but also performance projects such as chorus challenges. The "sound quotient" of the guests will be judged according to their performance in the challenges. Audiences can challenge the music with the stars in front of the TV to test how high their "sound quotient" is.

4. Netflix documentary program focuses on Indian weddings and records wedding date of 12 couples.

Wedding date is a documentary program with the theme of Indian wedding. The program recorded the whole process of 12 Indian couples preparing for their dream wedding, and showed the audience all kinds of twists and turns and unexpected moments they experienced in preparing for the traditional Indian wedding. On the one hand, it presented the audience with eye-opening content, on the other hand, it explored how the amazing Indian wedding was created. In order to organize the most exciting luxury Indian wedding, the couple and their relatives and friends are doing their best. The program not only truly records the whole process of wedding preparation, but also shows the dramatic scenes and unique personal inner entanglements in each family, which makes the program show as dramatic effect as Bollywood movies.

5. 40 questions are aggressive, forcing the star’s truest side from shallow to deep.

"40 questions" is a brand-new revision of the program of the same name that was broadcast on CNN Turk and Kanal D channels in Turkey. In the program, the host will conduct an interview for 80 minutes, and the invited star guests need to sincerely answer 40 questions about him, and the answer time for each question is only 2 minutes. These problems involve the personal, family, career and many other aspects of the star. Among them, some questions are raised by experts from different fields, while others are raised by viewers through video or social media. These questions are divided into two categories: the first category is green simple questions, and the second category is red questions, which refer to questions that no one dares to ask under normal circumstances. What the star guests need to do is to answer as many as 40 questions as possible in the 80-minute interview, but as the program goes on, the questions will become more and more sharp and direct, forcing the guests to gradually show their truest side.

6. Stars return to childhood campus and recall childhood memories in the classroom.

"When I was Young" is a documentary program that allows celebrities to return to school and recall childhood events, with Eric Goens as the host. In each program, a celebrity guest will return to his former campus. By revisiting their old places, celebrities will revisit the playground, coffee shop, gymnasium and other places on campus and recall their feelings in the first year of school. In addition to celebrities themselves, the host will also visit celebrities’ parents, family members, close friends, teachers and first love, and listen to their impressions of celebrities’ childhood. At the end of each program, celebrities need to take a "surprise exam" in the classroom, and they need to answer the questions they took when they were ten years old.

In the first episode, the famous hostess Julie Van den Steen returned to her old school in Dandmond. There, she studied reading and writing, spent warm time with her grandmother and met her first love. Eric Goens, the host, hopes to discover the truest side of Julie when she was a child from her old acquaintance.

International model market information

1. ITV TV ordered The Masked Dance King.

ITV, a British commercial television station, has announced that it will adapt the mode of The Masked Dance King and make it into a 90-minute local adaptation of seven episodes. The program will be produced by Bandicoot Scotland and is expected to meet the audience this spring.

The masked dancing king model is born out of a game link in the famous American talk show Ellen Show, and draws lessons from some elements of the global hot Korean model The Masked King of Songs. In the program, celebrities from all fields will wear strange clothes, masks or hoods to hide their identity and dance with music on the stage. A guessing team composed of several stars will work with the audience to guess the true identity of celebrities under the mask according to some clues given by the program group.

The American version of The Masked Dance King was broadcast on FOX at the end of 2020. The lineup of the star guessing jury of the British version of the program has been announced, including dancer Oti Mabuse, comedy stars Jonathan Ross, Mo Gilligan and hostess Davina McCall.

2. The Weakest Link returns to the Australian screen.

Nine Networks, an Australian TV station, has ordered the answer program "The Weakest Link" in the new season, which also marks the return of this old classic model to the Australian screen after a lapse of 19 years.

Each program of "The Weakest Link" invited 9 contestants to participate in it, and conducted several rounds of answering competition. After each round of competition, all the players must choose the player who they think is the weakest in the last round of answering questions, and the player with the most votes will be eliminated until only two players are left to start the final showdown. There are not only exciting and quick answers, but also people’s games created by incomplete and fair rules, so it is loved by audiences all over the world.

So far, the weakest link model has been adapted in 46 countries and regions around the world.

3. The international distribution right of King of Golden Melody belongs to Banijay.

Banijay Rights, a British model company, recently obtained the international distribution right of the old entertainment model "King of Golden Melody" and will be responsible for the distribution and sales of this model outside the United States, Canada, Australia, Russia and Poland. Previously, the sales of this model were handled by the American production company Prestige Entertainment.

The model of King of Golden Melody was first born in 1950s, and it has been enduring for many years. It has been published locally in 26 different countries. In the program, two contestants compete for their familiarity and recognition of popular golden songs through various small games. The latest American version of the program was broadcast on FOX TV in January this year. Randy Jackson led the live orchestra to play and give a topic, and Jane Krakowski was the host. 

Author | Du Meng

Editor | Peng Kan

Edit | Hu Yuxin

Typesetting | Li Kexin

Today’s film review | You can shoot without money! Surprise and prospect of small-budget science fiction films

Special feature of 1905 film network Since the emergence of the series of movies, most viewers have equated science fiction movies with large-scale production. However, in fact, as long as it is done skillfully, a low-cost science fiction film with no scenes, special effects and no lineup can also bring unexpected surprises.


In this program, producer and film critic Ji Shaoting are invited to talk with us about science fiction films that are not afraid of poverty.



 Ask and answer quickly.







 50 thousand, 100 thousand, you can also make science fiction movies? 


In the audience’s impression, science fiction films are always associated with terms such as "big production", "high cost" and "burning money". Its production cost is nearly 900 million yuan, and its production cost is more than 2 billion yuan. The cost of these classic productions seems to confirm this view.



In fact, many low-cost sci-fi movies can also bring viewers a brand-new viewing experience. According to the volume of investment, these low-cost science fiction films can be divided into three levels: ultra-poor, very poor and micro-poor.


"Ultra-poor" science fiction film (tens of thousands)



"Super poor" sci-fi films can be filmed with a budget of tens of thousands of yuan. For example, The Originator, a feature film directed by Shane carus, was written, starred and invested by director Shane Carruth himself. The production cost was less than $7,000, but the box office earned $425,000.


"Very poor" science fiction film (100,000-level)



The production cost of "very poor" sci-fi movies is about several hundred thousand yuan. For example, the shooting cost of a film directed by Richard Schenkman is 15 thousand dollars, about 110 thousand yuan; The shooting cost of the film "The Night of the Comet" is only 50,000 US dollars, about 350,000 yuan.


"Micro-poor" science fiction film (million-ten million)



The production cost of "micro-poor" sci-fi films is about one million to ten million yuan. For example, Mad Max, a masterpiece known as the "wasteland wind" in the history of science fiction, costs about 2.1 million RMB. The production cost of domestic sci-fi films directed in 2023 is about 10 million RMB.


 Advantages of low-budget science fiction films 


Compared with large-scale sci-fi movies with special effects rendering, low-cost sci-fi movies have no funds to "build a spaceship" or explore other worlds, and lack visual effects selling points in visual display, so they pay more attention to the depth of exploration in content, and are keen to set the story in a narrow space such as living room and office, and conduct a deeper and more philosophical discussion on a scientific proposition. It also shows a more unique sci-fi texture.


For example, the recently released film tells that the office staff are caught in the "Monday" time cycle, and the only way to escape from the cycle is to fulfill the boss’s dream. The film reveals the truth of the workplace in the form of science fiction. Employees are under pressure and tired, while the boss is at ease. After the film was released, it was widely discussed. Perhaps for ordinary people, the unconstrained style in life is more grounded than the distant exploration of the universe. Small-budget science fiction films abandon the grand narrative of traditional science fiction films and will resonate with the audience closer to life.



 "Saving Money" of Small-budget Science Fiction Films 


Small-budget sci-fi films will inevitably encounter limitations in the production process. For example, in order to save costs, the creator of the Space Exploration Editorial Department chose to use wood carvings to make the remains of the space return capsule. In this regard, Ji Shaoting shared the "saving money" of three small-budget science fiction works in the program:



Flexible setting


There are three common settings in science fiction movies: parallel universe, time cycle and close encounters of the third kind, which is what we often call "aliens". The expressions of these three kinds of settings in the film can be adjusted according to whether the funds are sufficient. For example, in the famous one-day cycle movie, the protagonist circulates in a small town, while the Japanese sci-fi movie Crazy Monday, which has a relatively low cost, narrows the scope of the cycle to an office.



The film invites famous actors to play magical aliens with a lot of special effects. The cheap version of this kind of setting is "Cosmic Exploration Editorial Department" directed by Kong Dashan, in which the main actors look for aliens. Although there are no aliens in the whole film, it also has a unique sci-fi texture.



Carved script


The script and the actor’s lines are very important in the presentation of film texture. For example, the classic film The Night of the Comet has a solid play and a huge amount of lines, which seems to be a small conversation in life, but in fact it is extremely scary. At the beginning of the film, the details of the heroine’s phone call changed from "I want to take XXX on the expressway" to "XXX takes me on the expressway", which implies that the universe is disordered under electromagnetic interference.



Preceding art


The production of low-cost sci-fi movies should "spend money on the cutting edge", especially in art design and rendering. For example, the film spends most of its money on the design of the internal structure of the body of the AI robot. The translucent body shows a complex mechanical structure, which brings unexpected visual shock to the audience. The film also won the 88th Academy Award for Best Visual Effects.



The limitations and prospects of domestic low-cost science fiction films.


Since the publication of Cosmic Exploration Editorial Department in 2023, the production of small-budget sci-fi films in China seems to have come to a standstill. Is the creator’s vision too high, or does his creative ability fail to keep up? In this regard, Ji Shaoting believes that creators and industries have corresponding problems.


On the one hand, the ability of creators in the whole industry is relatively weak, and directors with rich studio experience and deep understanding of science fiction like Kong Dashan are rare at present.



On the other hand, the vigorous development of low-cost sci-fi films depends on the basic development of the whole film industry. Only when the soil of the whole film industry is more fertile and the industrial base is improved, can low-cost sci-fi films have a broader creative space.



Trends of new sci-fi films



At the end of the program, Ji Shaoting commented on the future trends of films in the field of science fiction: "From the film list, we can find many heavy industry works like, and, and there are also many films with relatively low cost. I look forward to seeing more differentiated science fiction works in the future. " Sci-fi doesn’t have to be a blockbuster. I hope there will be a hundred sci-fi movies on the screen in China in the future.

How to protect farmers’ interests? The amendment of land management law reforms "three plots of land"

  Rural land system is a national basic system, and the reform of rural land system is related to the vital interests of farmers. The revision of the land management law has made the latest provisions on rural "three plots of land" such as rural land expropriation, collective management construction land entering the market, and homestead system reform. While protecting farmers’ land rights and interests, it has realized a major institutional innovation in rural land management — —

  At the 12th meeting of the 13th the National People’s Congress Standing Committee (NPCSC), which closed on August 26th, the decision on amending the Land Management Law and the Urban Real Estate Management Law was voted by the meeting. Because the law involves the reform of "three plots of land" in rural areas — — Rural land expropriation, collective construction land entering the market and homestead system reform have attracted much attention.

  The subjects involved in the reform of rural land system and the interests involved are very complicated, which will affect the whole body and must be promoted cautiously and steadily. In this regard, the National People’s Congress Standing Committee (NPCSC) authorized the State Council three times to actively and steadily promote the pilot reform of rural land system. Since 2015, the relevant reform pilot work has been carried out in 33 regions across the country, forming a number of institutional innovations that can be replicated, promoted and facilitated.

  On the basis of summing up the pilot experience and absorbing the reform results, the newly adopted amendment to the land management law insists on unshakable public ownership of land, the interests of farmers are not damaged, the strictest farmland protection system and the strictest economical and intensive land use system, which has upgraded the successful experience of the CPC Central Committee in the rural land system reform and made a number of innovative provisions in the rural "three plots" reform.

  Rural land expropriation:

  Give more protection to land-expropriated farmers.

  In the reform of "three plots of land" in rural areas, the reform of land acquisition system is called the most difficult bone to chew. The current land expropriation system in China has some defects, such as too wide scope of land expropriation right, low compensation standard and single resettlement way. In view of these problems, the Third Plenary Session of the 18th CPC Central Committee proposed to narrow the scope of land acquisition, standardize the procedures of land acquisition, and improve the reasonable, standardized and diversified security mechanism for land-expropriated farmers. In the pilot process, the reform of land acquisition system in various places made great efforts to make breakthroughs in narrowing the scope of land acquisition and actively practiced in standardizing land acquisition procedures.

  "The amendment clearly defines the public interest of land acquisition for the first time. It turns out that both the Constitution and the Land Administration Law stipulate that the state can expropriate land for the needs of public interest, but there is no clear legal provision on what is public interest. At the same time, the Land Management Law also stipulates that any unit or individual must use state-owned land when using land, which leads to expropriation becoming the only way to obtain land. " Wei Lihua, director of the Regulation Department of the Ministry of Natural Resources, said that on the basis of summing up the pilot experience, the revision adopted the enumeration method, which clearly defined what is public interest and which can use the state expropriation right.

  In addition, the amendment to the Land Management Law also made it clear for the first time that the basic principle of land expropriation compensation is to ensure that the original living standards of landless farmers are not reduced and their long-term livelihood is guaranteed. "The regulations have changed the original purpose of land expropriation to determine land compensation in the past, the land compensation fee and resettlement subsidy are determined by the annual output value multiple method, and the original annual output value multiple method of land is replaced by the comprehensive land price of the district. On the basis of the original land compensation fee, resettlement compensation fee and ground attachments, rural villagers’ housing compensation and social security fee have been added, thus legally constructing a more perfect security system for landless farmers. " Wei Lihua said.

  Yang Heqing, deputy director of the Economic Law Office of the Legal Affairs Committee of the National People’s Congress Standing Committee (NPCSC), pointed out that this revision has also improved the procedures for land expropriation, requiring the government to conduct land survey and information disclosure before land expropriation, and to consult with the landless farmers, organize hearings when necessary, and sign an agreement with them before applying for land expropriation, thus greatly protecting the interests of farmers.

  Collective operating construction land entering the market:

  Pave the way for the development of urban-rural integration

  In Wei Lihua’s view, the entry of collectively operated construction land into the market is the biggest highlight of the revision of the land management law. Previously, it was stipulated that collectively-operated construction land could not enter the market. If it is to enter the market, it must be changed to state-owned land.

  "The amendment to the Land Management Law has broken the legal barriers for rural collective construction land to enter the market. Article 43 of the original land management law was deleted, and any unit or individual who needs to use land must use state-owned land. It is added that rural collective construction land can be directly used by units or individuals other than rural collective economic organizations by means of transfer or lease, provided that it conforms to the plan and is registered according to law, and with the consent of more than two-thirds of the members of the collective economic organizations. At the same time, users can transfer it again by means of transfer, exchange and mortgage after obtaining rural collective construction land. " Wei Lihua said that this is a major institutional innovation, which cancels the dual system that collective construction land cannot directly enter the market for many years, and removes institutional obstacles for the integration of urban and rural areas.

  Experts said that giving collective construction land the same power as state-owned construction land, and bringing collectively-operated construction land into the state-owned construction land market for public trading, has given full play to the decisive role of the market in the allocation of land resources, and achieved equal access to the market and fair competition between urban and rural land.

  In addition, the industry believes that this move is conducive to revitalizing rural collective assets and improving land security. During the pilot project, Deqing, Zhejiang, Changyuan, Zezhou, Shanxi, Haicheng, Liaoning and other places entered the market to build township (town) industrial parks through collective construction land adjustment, which provided an effective platform for promoting rural industrial agglomeration and transformation and development. By the end of last year, the pilot areas had gained a total income of 17.81 billion yuan. Among them, Zhejiang Deqing has entered the market with 183 cases and 1,347 mu of collective construction land, and rural collective economic organizations and farmers have gained a net income of 270 million yuan, benefiting more than 180,000 farmers, covering 65%.

  Reform of homestead system:

  Allow villagers to voluntarily withdraw with compensation.

  "Old houses can’t be demolished, and the new population has no land for approval". Before the pilot reform, the basic characteristics of the rural homestead system were free acquisition, one house for one household, legal area and restricted transfer. However, with the young and middle-aged people entering the city, many rural homesteads are idle, and there are problems such as "one household has more houses". The data shows that by the end of 2015, the land for rural residential areas in China was 285 million mu. Among them, from 2006 to 2014, the permanent population in rural areas decreased by 160 million, while the land for rural residential areas increased by 30.45 million mu.

  Driven by the reform of the homestead system and the unified registration of rural real estate, all the reforms of the homestead system have made positive progress, from the registration and certification of confirmation of rights to the self-management of villagers to the voluntary paid exit of the homestead. By the end of last year, about 140,000 households and 84,000 mu of scattered and idle homesteads had been withdrawn from the pilot areas, and 58,000 rural housing mortgage loans were handled, involving an amount of 11.1 billion yuan. Experts said that the reform of the homestead system has guaranteed farmers’ land rights and interests and effectively met farmers’ diversified housing needs by solving problems left over from history. The system design of rural housing mortgage, paid withdrawal and circulation has increased farmers’ property income.

  Wei Lihua said that at present, some rural villagers have settled in the city. Regarding the question of whether their original homestead in rural areas is allowed to withdraw, this amendment proposes to allow rural villagers who have settled in the city to voluntarily withdraw from the homestead with compensation. "If farmers are unwilling to withdraw from the homestead, the local government cannot force them to withdraw from the homestead, and it must be on a voluntary and paid basis."

  Yang Heqing introduced that China implements the basic management system of one household and one house for homesteads, which will lead to the shortage of homestead land in some places with few people and lots of land. In this regard, the revision of the law requires local governments to find other ways to ensure the realization of rural residents’ right to live. In addition, the authority to examine and approve rural residential sites has been delegated, and it is clearly required to arrange rural residential sites reasonably through planning to facilitate the improvement of rural living conditions.

  Reporter Zhang Xue

On the strategy of Jintai: 2024 "consumption promotion year", how to interpret the consumption mentality and future trend?

On February 2nd, the release and seminar of "2023 Annual Consumption Hotspot Observation Report" (hereinafter referred to as "Report") hosted by People’s Network Research Institute was held in Studio 1 of People’s Network. Combined with the top ten consumption trends and related hot spots summarized in the Report, representatives from China Academy of Social Sciences, China Macroeconomic Research Institute, Heilongjiang Provincial Department of Culture and Tourism and Internet consumption platform enterprises launched a round-table discussion around the two themes of "reading consumption mentality, grasping consumption trends" and "improving consumption environment and stimulating consumption potential". The two round-table discussions were hosted by Liao Canliang and Dong Jinzhi, researchers of People’s Network Research Institute respectively.

Roundtable discussion on "Interpreting consumption mentality and grasping consumption trend" (photo by People’s Daily Online Yu Kai)

"Improving the consumption environment and stimulating consumption potential" roundtable discussion site (photo by People’s Daily Online Yu Kai)

Cultural tourism consumption is the bright color in the consumption trend in 2023.

Guests generally believe that the consumption of cultural tourism is the bright color in the consumption trend in 2023. Li Zhengjie, director of the public affairs department of Ctrip Group, said that in 2023, important tourist nodes such as May 1 ST, Summer and Eleventh, Ctrip platform travel orders all exceeded 2019. Old-established tourist cities and online celebrity punch-in attractions prosper together. Well-known scenic spots and cities with concentrated tourism resources are still the "hot cakes" of the entire tourism market, and super IPS such as the Forbidden City, the Great Wall, the West Lake and Huangshan are hard to find on holidays. At the same time, online celebrity has become a beautiful landscape, and hot spots such as Harbin Ice and Snow, Zibo Barbecue, Luoyang Hanfu, Xuchang Pangdonglai, Guizhou Cunchao, and Tianjin Grandpa frequently brush their screens.

Li Zhengjie spoke at the event (photo by People’s Daily Online Yu Kai)

Tang Chengcai, a professor at beijing international studies university Academy of Tourism Sciences, summarized six trends of cultural tourism consumption in 2023: First, the scale recovered rapidly; Second, the diversified development of destinations, the competition pattern between emerging online celebrity and traditional classic destinations will coexist for a long time; Third, the deep integration of cultural tourism consumer products, the integration of sports, art, intangible cultural heritage, agriculture, forestry, ecology and other elements constitutes a huge cultural tourism industry system; Fourth, the emergence of new cultural tourism consumption scenes attracts people of different ages to their destinations; Fifth, the consumption environment has been continuously optimized, and the relevant government departments have solved complaints such as smuggling and bullying in the first time, and the word-of-mouth effect of tourists has been improved; Sixth, the normalization of north passengers going south and south passengers going north. Harbin took the lead in interacting with Guangxi "Little Sugar Orange", which is a win-win situation for different types of tourist destinations. Regardless of south, north, east and west passengers, the interaction between regions has made the cultural tourism market bigger and more active.

Tang Chengcai spoke at the event (photo by People’s Daily Online Yu Kai)

The emergence of online celebrity city conforms to the three major trends of industrial structure upgrading.

In view of the rise of online celebrity cities such as Harbin and Zibo in 2023, Hong Qunlian, director of the Institute of Industrial Economics and Technical Economics of China Macroeconomic Research Institute, said that the emergence of online celebrity cities is accidental, but more inevitable. Because it conforms to three major trends: the first is the trend of industrial structure upgrading. Under the guidance of the concept of high-quality development, China’s product and service innovation has been continuously upgraded, and domestic brands have been constantly emerging. Many products and services have changed from popularization and generality to personalization, specialization and quality. The high-quality products of Harbin ice and snow economy have been carefully built for many years, and the "Village Supermarket" in Rongjiang, Guizhou Province retains the original flavor of country football and blends into local special cuisine and national culture. The second is the trend of upgrading the consumption structure. China has entered the pattern of two-wheel drive of commodity consumption and service consumption, and the growth rate of service consumption is faster. "Generation Z" has gradually become the main consumer, pursuing high quality, good price and personalized experience. Different from commodity consumption, service consumption depends more on interpersonal communication and needs to make consumers feel sincere and thoughtful service. The third is that the marketing channel has undergone revolutionary changes. In the new media era, Internet communication has become the mainstream media. On the network platform, many parties participate, and the subject and object cooperate, and the communication effect is obvious. The supplier actively plans to display products through platforms such as Tik Tok, but more driving force comes from the positive feedback after the consumer experience. This kind of driving effect, including the leading role of community leaders in online celebrity, is not available in traditional marketing channels and communication channels.

Hong Qunlian spoke at the event (photo by People’s Daily Online Yu Kai)

Zhang Chunyan, the second inspector of Heilongjiang Provincial Department of Culture and Tourism, introduced four main measures behind the prosperity and development of the cultural tourism industry in Heilongjiang, combining with the typical case of "fancy pet" in Harbin, which set off an upsurge of ice and snow consumption. The first is the top-level design. "Ice and snow are also Jinshan Yinshan", and the ice and snow economy is one of the four new economies in Heilongjiang Province. Since 2022, guiding documents such as the Development Plan of Ice and Snow Economy in Heilongjiang Province (2022-2030), Several Policies and Measures to Support the Development of Ice and Snow Economy in Heilongjiang Province, and 50 Measures to Release the Potential of Tourism Consumption and Promote the High-quality Development of Tourism in Heilongjiang Province have been intensively issued. The second is to optimize product supply. In 2023, two hundred-day actions of summer vacation and ice and snow tourism were carried out, and "100 million" product supply, ten boutique routes, 100 food feasts, thousands of cultural tourism events and ten thousand kinds of good things in Longjiang were put forward, which condensed the high-quality cultural tourism products in Heilongjiang. The third is to build a friendly tourist destination. Conduct full-coverage experience supervision on tourism-related links and give full play to the joint meeting mechanism of tourism work. "Supervision guards a wall, and the problem is not handled overnight". When problems are found, deal with them immediately, leaving no future trouble. The fourth is to increase the promotion. In 2023, 45 promotion conferences outside the province were organized. In recent years, the snow and ice crown tourism alliance established by the head snow and ice tourism enterprises has been continuously promoted to key tourist sources and deepened the market. At the same time, using Internet thinking, interacting with tourist bloggers and big V, driving tourists to participate, has formed a situation of spontaneous promotion of the whole society.

Zhang Chunyan spoke at the event (photo by People’s Daily Online Yu Kai)

Consumers’ mentality has become more mature, and ordinary people have become lifestyle leaders.

Liu Qi, head of JD.COM Institute of Consumer and Industrial Development, said that the data of the National Bureau of Statistics and JD.COM Platform confirmed the growth of online purchasing power in 2023. Through the data, we can read the psychological changes of young consumers: pursuing high quality and good price, we can buy expensive ones, but we can’t buy expensive ones; Pursuing a sense of accomplishment, satisfaction and security, "saving golden peas" is the representative of this mentality and behavior; The pursuit of finding a balance between emotional pleasure and core stability is reflected in consumer behavior, including impromptu travel, buying small things that can bring a sense of relaxation, self-disciplined health management and body management, rushing from desk to night school, and paying for improving ability.

Liu Qi spoke at the event (photo by People’s Daily Online Yu Kai)

According to the analysis of tourism consumption characteristics, Li Zhengjie said that the traditional tourism mode of "getting on the bus to sleep and getting off the bus to take pictures" is being abandoned by most tourists, and tourists pay more attention to the sense of relaxation during travel. There are many cases of staying in hotels, visiting the morning market, and even joining the elderly tour group after 00. Deep travel and slow experience have become the new trend. Travelers enjoy the fun of impromptu departure. In 2023, the average advance time of users who booked air tickets in Ctrip was shortened by 25% compared with that in 2019, and the number of hotel orders booked the next day increased by 71% compared with that in 2019.

Deng Sidi, an industry research expert of Alibaba Group, said that consumers’ emphasis on the actual value of products has brought opportunities to many China brands. During the "Double Eleven" event in 2023, the market share of Guochao brand in the high-end consumer brands of Tmall platform increased steadily. The innovation ability of domestic brands, the insight into consumption habits and the improvement of supply chain are the main driving forces to support the national tide and the rise of domestic products.

Deng Sidi spoke at the event (photo by People’s Daily Online Yu Kai)

Zhu Di, deputy director and researcher of the Research Office of Consumer and Cultural Sociology, Institute of Sociology, Chinese Academy of Social Sciences, described the current consumer and social consumption mentality with "maturity". On the one hand, consumers are more and more knowledgeable and know what they want; On the other hand, the development of digital platforms has helped consumers become more and more mature. Consumers not only pay attention to their own needs, but also pay attention to the influence of consumption behavior on others, society and the whole environment. Many new consumption phenomena exceed the expectations of the government and the market.

Judy said that ordinary people have become the leaders of lifestyle, and consumption is showing a trend of community. In the pre-digital era, media, government and other institutions are the main bodies to educate and guide consumption trends and lifestyles; At the beginning of the digital economy, idols, stars and online opinion leaders led the way of life. At present, e-commerce and platform economy have entered a mature stage, and more and more ordinary users have the right to speak. Many of their comments resonate in the consumer community. The activity of the community of interest makes some consumer cultures and lifestyles constantly brew, sublimate and expand from a little spark. This is a logic that ordinary people lead their way of life.

Judy spoke at the event (photo by People’s Daily Online Yu Kai)

Professor Weihua zhao from the Department of Sociology, Beijing University of Technology believes that the current consumption hotspots reflect that consumers are paying more and more attention to experience, and their consumption orientation has changed from gaining others’ approval to focusing on their own inner experience, paying more attention to the happiness and satisfaction brought by consumption.

Weihua zhao spoke at the event (photo by People’s Daily Online Yu Kai)

The whole chain makes efforts to optimize the consumption environment and release the consumption potential.

Judy believes that some consumption trends in 2023 reflect that government departments have made great efforts to create a good consumption environment, from respecting and protecting residents’ consumption enthusiasm to market supervision and protection of consumers’ rights and interests.

Jiang Zhao, Ph.D., from the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, cited the consumption of the national tide and the consumption of green smart home appliances mentioned in the Report as examples, saying that the Ministry of Commerce has promoted the cultivation and identification of Chinese time-honored brands in recent years, encouraged local enterprises to actively declare time-honored brands, and incorporated China’s traditional culture, art and local characteristics into products to help the consumption boom of the national tide. The Ministry of Industry and Information Technology and the Ministry of Commerce and other ministries and commissions have long promoted home appliances and new energy vehicles to the countryside, and many areas have promoted the consumption of green smart home appliances in the form of issuing consumer vouchers. As a visible hand, the government guides the upgrading of the supply side and helps release the consumption potential.

Jiang Zhao spoke at the event (photo by People’s Daily Online Yu Kai)

Liu Pengfei, a senior researcher at People’s Online Mass Work Department, said that the People’s Online Leadership Message Board and People’s Suggestions column are important channels for the masses to pay attention to and reflect consumption-related topics. In recent years, various opinions and suggestions from netizens have been collected through relevant topics. Some difficult problems in the field of consumption, especially the protection of consumers’ rights and interests, have been answered in time by relevant departments. The leadership message board will continue to reflect the voices of the masses and help create a good consumption environment.

Liu Pengfei spoke at the event (photo by People’s Daily Online Yu Kai)

Gao Lei, deputy director of the Economic and People’s Livelihood Editorial Department of People’s Daily Online, said that in recent years, People’s Daily Online has focused on building a platform for consumers to complain about their rights online-People’s Complaints, and is committed to building a bridge of communication between consumers and businesses, enterprises and regulatory authorities. Since its launch in October 2021, the platform has received more than 480,000 effective complaints, and more than 100 enterprises and institutions have settled in. The platform distributes effective complaints to settled enterprises through manual and intelligent collaborative sorting.

Gao Lei spoke at the event (photo by People’s Daily Online Yu Kai)

Which consumer sectors will maintain a good growth trend in 2024?

The head of the Ministry of Commerce recently said that 2024 will be designated as the "Year of Consumption Promotion", and the Ministry of Commerce will work with relevant departments and parties to create a strong consumption atmosphere and provide residents with more yuan and richer consumption experiences.

In view of the consumption trend in 2024, Hong Qunlian believes that the first is that the consumption boom of cultural tourism will not decrease, and more cities in online celebrity will take over and blossom more. Second, health consumption will continue to grow, including health food, fitness equipment and medical devices. The third is intelligent consumption. In the era of big data, all consumers are in a digital and informational pattern. With the improvement of internet infrastructure, the country’s efforts to narrow the digital divide have achieved results, the number of middle-aged and elderly netizens and rural netizens has continued to increase, the consumption of intelligent products has sunk, and the agricultural products have become more and more smooth. The fourth is green consumption. Consumers pay more attention to the environmental protection properties of products, and the consumption growth of new energy vehicles and green products will have a good momentum.

Weihua zhao believes that at this stage, this kind of consumption that meets the needs of development, enjoyment and emotion is developing rapidly. From this perspective, service consumption will develop greatly. Cultural tourism, health, sports, green and intelligent consumption may all usher in rapid development. In addition, with the increase of people’s social activities, the consumption of clothing accessories, gold and jewelry is also an important growth point. In short, those who can satisfy the people’s yearning for a better life will have greater room for development. (Dong Jinzhi)

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