Never seen, heard that it is farewell, the Yangtze River paddlefish is extinct | It is reported that more than 10 species of animals have been extinct due to human beings.


background for news stories


On December 31, 2019, Li Keqiang, Premier of the State Council of the People’s Republic of China recently signed the the State Council Order, promulgating the Regulations for the Implementation of the Foreign Investment Law of People’s Republic of China (PRC) (hereinafter referred to as the "Regulations"), which will take effect on January 1, 2020.


As a supporting regulation of the foreign investment law, the Implementation Regulations strictly implements the legislative principles and purposes of the foreign investment law, highlights the main tone of promoting and protecting foreign investment, enhances the operability of the system, and ensures the effective implementation of the law.


·  First, encourage and promote foreign investment. The "Implementation Regulations" proposes to protect the legitimate rights and interests of foreign investment, standardize the management of foreign investment, continuously optimize the foreign investment environment, and promote a higher level of opening up.


·  The second is to refine the specific measures to promote foreign investment. The "Implementation Regulations" stipulate that foreign-invested enterprises shall equally apply the relevant policies of the state to support enterprise development, and participate in standard setting and government procurement activities on an equal footing according to law; Establish and improve the service system for foreign investment.·  The third is to strengthen the protection of foreign investment. The "Implementation Regulations" specify the expropriation and compensation of foreign investors’ investment, the prohibition of forcing foreign investors and foreign-invested enterprises to transfer technology by administrative means, the protection of trade secrets, and the complaint mechanism of foreign-invested enterprises, and clarify the specific connotation and requirements of the policy commitment mentioned in Article 25 of the Foreign Investment Law.·  The fourth is to standardize the management of foreign investment. The "Implementation Regulations" clarify the implementation mechanism of the negative list of foreign investment access, and refine the registration system of foreign-invested enterprises and foreign investment information reporting system.


Person of the week


PEOPLE



Recommended person: Ma Weihua


Recommended reason:


On January 4th, "2020 Caijing (blog, Weibo) Sustainable Development Summit Forum and Evergreen Award Presentation Ceremony" was held in Beijing. Ma Weihua, former president of China Merchants Bank (600036, Share Bar) and chairman of Social Value Investment Alliance, delivered a speech on "Persisting in sustainable development and promoting new commercial civilization" at the meeting.


Ma Weihua said that sustainable development is the coordinated development of economy, environment and society, which requires us to pursue both economic benefits and environmental and social values; Not only to maximize the interests of shareholders, but also to maximize the environmental and social benefits; We should not only provide good products and services for the society, but also do our best to make the world a better place. "This is not only a new development concept, but also a new embodiment of commercial civilization."


He said that the rapid development of the global economy in the past few decades has cost mankind a lot, and there have been many environmental problems, social problems and poverty problems that need to be solved. In order to cope with and avoid the continuous occurrence and deterioration of these problems, the sustainable development financial methods such as impact investment came into being.


He hopes that all walks of life can join the ranks of sustainable development together, which will not only create a miracle of economic development, but also lead the global sustainable development with new development concepts.


Policy voice


NEWS



The four departments jointly issued the "Identification Method for the Illegal Collection and Use of Personal Information by App"


On December 30, 2019, the National Internet Information Office, the Ministry of Industry and Information Technology and other four departments jointly issued the "Identification Method for the Illegal Collection and Use of Personal Information by App", proposing that the collection of personal information or the opening of the right to collect personal information before the user’s consent, the actual collection of personal information or the opening of the right to collect personal information beyond the user’s authorization can be considered as "the collection and use of personal information without the user’s consent".


Publicity of the draft regulatory detailed plan for the functional core area of the capital


"Regulatory Detailed Planning of Capital Functional Core Area (Block Level) (2018-2035)" (draft) was publicized on December 30, 2019. According to the plan, Beijing will build a capital functional core area with excellent government environment, outstanding cultural charm and first-class living environment, and will strengthen the urban spatial structure of two axes, one city and one ring.


Health food must be marked "not medicine"


The "Guidelines for Warning Terms on Labeling of Health Foods" issued by the State Administration of Market Supervision was officially implemented on January 1, 2020, requiring health food producers and operators to prominently mark "Health foods are not drugs and cannot replace drugs to treat diseases" in special labeling areas. Consumers who have doubts about the quality and safety of the purchased health food, or who exaggerate the efficacy of health food and publicize the disease treatment function, call 12315 to complain and report in time.


The key waters of the Yangtze River Basin are closed for fishing all the year round.


Since 0: 00 on January 1, 2020, 332 nature reserves and aquatic germplasm conservation zone in the Yangtze River basin have been completely banned from productive fishing. No fishing is allowed in key waters. Fishermen in the Yangtze River Basin have retired from fishing and switched to production in accordance with relevant national and local policies.


The sixth meeting of the Central Committee of Finance and Economics emphasized the ecological protection and high-quality development of the Yellow River Basin.


On January 3rd, the sixth meeting of the Central Committee of Finance and Economics was held to study the ecological protection and high-quality development of the Yellow River basin and promote the construction of the twin-city economic circle in Chengdu-Chongqing area. The supreme leader delivered an important speech at the meeting, stressing that the Yellow River basin must make great efforts to carry out great protection and governance, and take the road of ecological protection and high-quality development; It is necessary to promote the construction of the twin-city economic circle in Chengdu-Chongqing area and form an important growth pole for high-quality development in the west.


Express delivery practitioners have national professional standards.


According to the website of the Ministry of Human Resources and Social Security on January 5, the Ministry of Human Resources and Social Security and the State Post Bureau recently promulgated the National Vocational Skills Standard for Couriers and the National Vocational Skills Standard for Express Handlers, clarifying that the occupations of couriers and express handlers are set at five levels respectively, and relaxing the education requirements for couriers until they graduate from junior high school (or equivalent education level).


Enterprise practice


NEWS  



The first batch of Chinese Tesla cars was officially delivered in Shanghai.


On December 30, 2019, the first batch of cars produced by Tesla’s first overseas super factory were delivered in Shanghai, less than one year after the foundation stone was laid in Tesla Giga Shanghai. The reporter saw at the scene that the first batch of 15 Chinese-made Tesla Model 3 electric vehicles were delivered to Tesla employees. Shanghai Super Factory, the first wholly foreign-owned automobile factory in China, held a groundbreaking ceremony in Shanghai in early January this year.


35 "Physical Examination Report" of Urban Sustainable Development was released.


People’s Daily reported on January 1st that a few days ago, Tongji University think tank released the Green Paper on Sustainable Development of China City (2017-2018), which showed that since 2012, the track of sustainable development of 35 large and medium-sized cities in China has experienced twists and turns, but it has shown the characteristics of competitive development. The report selects the indicators of resource consumption, pollution emission and other aspects to construct the ecological input index, and selects the indicators of economy, society and ecology to construct the ecological civilization development index, conducts an empirical study on 35 large and medium-sized cities in China, and puts forward the improvement model of urban sustainable development.


Ali Dharma Institute Announces Top Ten Technology Trends in 2020


On January 2nd, Ali Dharma Institute announced the top ten technological trends in 2020: the evolution of artificial intelligence from perceptual intelligence to cognitive intelligence; The integration of computing and storage breaks through the bottleneck of AI computing power; Hyperconvergence of industrial Internet; Large-scale cooperation between machines is possible; Modularization lowers the threshold of chip design; Large-scale production-level blockchain applications will enter the public; Quantum computing has entered a critical period; New materials promote the innovation of semiconductor devices; AI technology to protect data privacy will accelerate its landing; Cloud becomes the center of IT technology innovation.


The Export-Import Bank of China White Paper on Green Finance and Social Responsibility (2019) was officially released.


Xinhua News on January 2, recently, The Export-Import Bank of China released the White Paper on Green Finance and Social Responsibility in The Export-Import Bank of China (2019). This white paper systematically introduces The Export-Import Bank of China’s key work and business achievements in supporting the real economy, developing green finance and inclusive finance, and comprehensively shows The Export-Import Bank of China’s efforts and contributions in fulfilling its economic, environmental and social responsibilities.


World Steel Association issues sustainable development report


China Metallurgical News reported on January 3rd: Recently, the World Iron and Steel Association released the report "Sustainable Steel: Sustainable Development Indicators in 2019 and Supply Chain of Steel Industry". The report shows that in FY 2018, the global steel industry has made important progress in the field of sustainable development. In FY 2018, 71 steel companies around the world signed the Charter for Sustainable Development of Steel Industry, and the World Steel Association launched the "Zero Energy Building" project.


Social livelihood


NEWS



Beijing launched the first self-driving manned cargo test, involving 111 roads in Yizhuang.


On December 30, 2019, Beijing officially launched the test of self-driving manned cargo. The Beijing Economic and Technological Development Zone opened a 40-square-kilometer area as a test area for self-driving vehicles, with a total of 111 roads, except for the sections where schools, hospitals and office buildings are concentrated, which basically realized the opening of the whole area. This is also the first time that the city has opened the test area for self-driving vehicles.


The case of "gene editing baby" was pronounced in the first instance.He Jiankui and other three defendants were investigated for criminal responsibility.


On December 30, 2019, the case of "gene editing baby" was publicly pronounced in the first instance of Nanshan District People’s Court in Shenzhen. Three defendants, including He Jiankui, Zhang Renli and Qin Jinzhou, were investigated for criminal responsibility according to law for jointly illegally carrying out human embryo gene editing and reproductive medical activities for the purpose of reproduction, which constituted the crime of illegal medical practice.


China Employment Training Technical Guidance Center announced 16 new occupations.


On December 30, 2019, China Employment Training Technical Guidance Center issued the Notice on the Publication of New Career Information, stating that 16 new career information and changes in career information were to be published. The network contract delivery staff, artificial intelligence trainers, all-media operators, health care workers, respiratory therapists, etc. released this time are all new occupations that came into being with the development of the Internet and the changes in social needs.


Beijing-Zhangjia high-speed railway put into operation


The Beijing-Zhangjiakou high-speed railway was officially opened on December 30, 2019, with an automatic driving speed of 350 kilometers per hour. After the opening of the Beijing-Zhangjia high-speed railway, the fastest running time from Zhangjiakou to Beijing was reduced from 3 hours and 7 minutes to 47 minutes (to Qinghe Station). As an important part of the "eight vertical and eight horizontal" high-speed railway network from Beijing to Lanzhou, the Beijing-Zhangjiakou high-speed railway will help the integrated and coordinated development of Beijing-Tianjin-Hebei and provide traffic operation service guarantee for the 2022 Beijing Winter Olympics.


The Palace Museum will hold a series of fine exhibitions in 2020.


2020 is the 600th anniversary of the Forbidden City and the 95th anniversary of the Palace Museum. The Palace Museum said that a series of fine exhibitions will be held in 2020, covering topics such as ancient architecture, special paintings and calligraphy, ancient artifacts, and Chinese and foreign civilizations.


headline news-The Yangtze paddlefish was declared extinct and was once the "king of freshwater fish in China".


Chutian Metropolis Daily reported on January 2nd that recently, a research paper published online by the international academic journal Science of The Total Environment revealed that the Yangtze sturgeon was declared extinct by the international organization IUCN (World Conservation Union) and failed to enter 2020. The paddlefish, like the Chinese sturgeon in the Yangtze River, is one of the few ancient fish that survived from the Mesozoic Cretaceous period, which has been 150 million years ago.


International trends


NEWS



The International Monetary Fund affirms Hong Kong’s position as a global financial center.


On December 30, 2019, the International Monetary Fund (IMF) released the details of the assessment report on Hong Kong’s economic and financial situation, reaffirming Hong Kong’s status as a global financial center, a regional trade hub and one of the most open economies in the world.


New research: Amazon forest regeneration rate is much lower than previously expected.


Xinhua News Agency, December 30, 2019, a new study recently published in the American magazine Ecology shows that the regeneration rate of Amazon forest may be much slower than previously expected after being cut. The latest research results show that even after 60 years of regeneration, the carbon absorbed by secondary forests in braganca is only about 40% of that of primary forests. The study also found that secondary forests absorb less carbon from the atmosphere during drought, and climate change is leading to an increase in drought years in Amazon.


Italy will levy a "digital tax" on technology companies


Since January 1st, Italy has officially imposed a "digital tax" on technology companies, which targets technology companies with a global income of over 750 million euros, of which the income in Italy exceeds 5.5 million euros. Public opinion believes that Italy’s move is likely to aggravate the trade tension between the United States and Europe.


The level of sustainable development in China has been significantly improved at the national and even provincial levels.


On January 1st, Chinese and foreign scholars published an evaluation report on China’s achievement of UN sustainable development goals in Nature magazine, saying that they used a new method to evaluate China’s achievement of 17 UN sustainable development goals. The results showed that the level of China’s sustainable development has improved significantly at the national and even provincial levels.


Above, the new week, I wish you full of vitality!


Coordination of this issue: Yan Fang 18


Image: Network


 


This article first appeared on WeChat WeChat official account: Golden Bee. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: Wang Zhiqiang HF013)

The blind singer’s bank business was rejected because of "no capacity for civil conduct"

  "I can’t see the dynamic password when I go to the bank to handle business. Can I change it into a solid state? I can’t sign, can I press my handprint? Relevant documents cannot be read, can you provide manual assistance … …” A few days ago, Ma Jingyang, chairman of Shenzhen Blind Association, put forward his own ideas at the symposium on barrier-free services for banks and financial institutions in Shenzhen.

  Recently, when Zhou Yunpeng, a blind singer, opened an account with a personal debit card in a Shenzhen branch of Bank of China, the bank staff refused to do so because of his "lack of capacity for civil conduct". This incident caused widespread discussion in society and triggered social reflection on the construction of "barrier-free environment".

  Many disabled people like Zhou Yunpeng want to "walk freely" in their daily lives like ordinary people, but they suffer from the environment around them that has not paved the way for them.

  Information accessibility is worthy of attention.

  "People take it for granted that barrier-free environment is specially built for people with disabilities. In fact, accessibility includes three levels: accessibility of hardware facilities, accessibility of information communication and accessibility of human environment, which is aimed at the whole society. " Yu Guanbin, president of Shenzhen Barrier-free Environment Promotion Association, said.

  In addition to physical accessibility, the promotion of information accessibility is worthy of attention in the current mobile Internet era.

  On April 12, Wang Mengqi, a visually impaired person, held his mobile phone to his ear in one hand and slid the screen of his mobile phone in the other. With the clicking and sliding of his finger, the mobile phone screen reading software read out what he clicked at a very fast speed. All this is attributed to the information barrier-free construction. At present, Wang Mengqi is an IT engineer of Shenzhen Information Accessibility Research Association. Here, he found his own place to help more visually impaired people "see" the world through the Internet.

  "Blind people can’t use ordinary mobile phones, computers and other information equipment; However, the current technology can help them to interact with devices by listening and get information. My job is to test the information accessibility of various client applications, and submit the problems found and optimization suggestions. " Wang Mengqi said proudly.

  "In this world, if there is an information barrier-free engineer, it will open a door to mainstream society for more visually impaired people." In 2014, Wang Mengqi resigned from his job as a massage doctor regardless of his family’s opposition, and came to Shenzhen from Henan alone to find his dream.

  Deng Zhixin, vice president of Shenzhen Barrier-free Environment Promotion Association, believes that barrier-free service is a matter of consciousness. "Some healthy people often don’t know how to do it. Even sometimes providing help that disabled people don’t need in a high-profile way is also an obstacle at the humanistic level. "

  Barrier-free humanistic environment is the ultimate goal.

  The experience of Zhou Yunpeng, a blind singer, is not the end. This incident triggered the banking industry to reflect on the service mode and service level of special needs groups. On April 17th, Shenzhen Banking Regulatory Bureau and major banks cooperated with the Municipal Disabled Persons’ Federation to hold a forum.

  On the same day, the Municipal Banking Consumer Rights Protection Promotion Association and the Municipal Barrier-free Environment Promotion Association reached a cooperation intention. In the future, a series of barrier-free knowledge training on the financial system will be held, and a long-term communication mechanism will be established to prepare a barrier-free service guide for banks.

  In recent years, negative news about the barrier-free environment, such as serious occupation of blind roads and discrimination against disabled people, is common. This is the result of the imperfect construction of barrier-free humanistic environment. Humanistic environment is an invisible environment hidden in society, and it is a concern for human nature of social individuals. Yu Guanbin believes that building a barrier-free humanistic environment is the ultimate goal of barrier-free construction.

  Chen Lei, deputy director of Shenzhen Barrier-free Environment Construction Supervision Corps, believes that apart from the banking system, many service systems at present also lack humanized consideration for vulnerable groups, which leads to the disabled people not being able to integrate into society and enjoy the conveniences of modern life like ordinary people. "It’s not that the public is unwilling to help the disabled, but that they don’t know what help the disabled really need." Chen Lei said.

  It is understood that during the "Thirteenth Five-Year Plan" period, Shenzhen plans to build the first comprehensive barrier-free city in China. At present, the renovation of disabled parking spaces, the installation of pedestrian traffic lights and other obstacle-free space environment are also progressing in an orderly manner.

  "I hope that in the future, all walks of life can provide better public services for groups with special needs, including the disabled, and promote the further development of barrier-free construction, from hardware facilities to information exchange to human environment, which can achieve real barrier-free." Yu Guanbin said. (Reporter Liu Youting Intern Zhou Meilin)

Fully electronic! From November 1 ST, it is no longer necessary to print paper vouchers for reimbursement of train tickets.

According to news from official website, State Taxation Administration of The People’s Republic of China, State Taxation Administration of The People’s Republic of China, the Ministry of Finance and China State Railway Group Co.,Ltd. jointly issued an announcement today (18th).From November 1 this year,Popularization and use of comprehensive digital electronic invoices in the field of railway passenger transport in China-electronic invoices (railway electronic tickets).

Popularizing the use of comprehensive digital electronic invoices will reduce the cost of invoice use, improve the efficiency of invoice management and use, and meet the needs of passengers to obtain electronic invoices (railway electronic tickets) conveniently.

For passengers,The biggest change of electronic invoice (railway electronic ticket) is that it is no longer necessary to print "railway ticket (paper reimbursement voucher)" at railway stations, ticket sales outlets and self-service machines.Make it easier for passengers to travel. For units, financial personnel can carry out paperless reimbursement, accounting, filing and storage based on electronic invoices (railway electronic tickets), and promote the digital transformation and "online operation" of related businesses.

According to the announcement,Passengers can obtain the electronic invoice (railway e-ticket) through Railway 12306 (website and mobile client) and inquire, download and print it after the trip ends or after paying the refund or change fee.Units can query, check, download, print and confirm the use of electronic invoices (railway electronic tickets) through tax digital accounts, and can also check through the national VAT invoice inspection platform. If the unit is a general taxpayer of value-added tax, the electronic invoice (railway electronic ticket) shall be used as the tax deduction certificate of value-added tax, and the input tax amount shall be determined according to the existing regulations.

It is worth noting that for the convenience of passengers and units,Railway passenger transport has set up a transition period in the implementation and use of comprehensive digital electronic invoices, which ends on September 30, 2025.During the transition period, "paper and electricity are in parallel", passengers can still use railway tickets (paper reimbursement vouchers) for reimbursement, and units can also record them with railway tickets (paper reimbursement vouchers) and calculate the VAT input tax deduction according to regulations.

Li Xuhong, vice president and professor of Beijing National Accounting Institute, said that compared with the original invoice issuing method, the fully digital electronic invoice has the characteristics of "one-stop" invoice service, which will greatly facilitate passengers and units. Units are used for docking accounting and financial management informationization, reducing the cumbersome links of paper invoice management and improving the overall management efficiency.

2024 Guangdong Consumer Goods Trade-in Campaign started!

On April 28th, 2024 Guangdong Consumer Goods Trade-in Campaign and "Home 520" shopping season (promoting consumption in summer) were officially launched. The launching ceremony was hosted by Guangdong Provincial Department of Commerce and Guangzhou Municipal People’s Government, undertaken by Haizhu District People’s Government of Guangzhou, co-organized by Provincial Party Committee Propaganda Department, Provincial Party Committee Finance Office, Provincial Department of Industry and Information Technology, Provincial Department of Finance, Provincial Department of Housing and Urban-Rural Development, Guangdong Branch of People’s Bank of China, Guangdong Provincial Taxation Bureau of State Taxation Administration of The People’s Republic of China, Guangdong Supervision Bureau of State Financial Supervision and Administration, Guangdong Radio and Television Station, and attended by trade associations and enterprises.

The theme of this activity is "Trade-in the old and enjoy consumption in Guangdong", relying on the trade-in action of consumer goods in the whole province, focusing on key areas such as automobiles, home appliances, home improvement and kitchen and bathroom, and making use of online and offline resources to create diversified consumption scenarios and hold various and colorful consumption promotion activities. At the event site, the Provincial Department of Commerce interpreted the specific policies of trade-in of consumer goods, the Provincial Taxation Bureau interpreted the tax policies related to trade-in, financial institutions issued financial empowerment measures, and enterprises in the automobile, home appliances and home improvement industries issued preferential measures for enterprises. At the launching ceremony, Haizhu District simultaneously launched the 2024 Guangzhou Haizhu Shopping and Consumption Season of "The Covenant of Haizhu, MAY Unlimited". It is reported that the trade-in of consumer goods will run through the whole year, and the "Home 520" shopping season (promoting consumption in summer) will last until the end of June. Set off a trade-in craze for consumer goods in Guangdong.

In order to promote the trade-in of automobiles, household appliances and home-improvement kitchens and bathrooms, the provincial finance will arrange special funds to issue subsidies for automobile scrapping and renewal, and coupons for automobile replacement and household appliances trade-in.

(1) The three major heavy activities are full of fire.

Payment of subsidies for "scrapping and updating" automobiles: Individual consumers will scrap fuel passenger cars with national emission standards of Grade III and below or new energy passenger cars registered before April 30, 2018 (including the same day, the same below), and purchase new energy passenger cars or fuel passenger cars with a displacement of 2.0 liters and below which are listed in the Catalogue of New Energy Vehicles with Vehicle Purchase Tax Exemption by the Ministry of Industry and Information Technology. Among them, for scrapping the above two types of used cars and buying new energy passenger cars, the subsidy is 10,000 yuan; For scrapping fuel passenger cars with national emission standards of Grade III and below and buying fuel passenger cars with a displacement of 2.0 liters and below, the subsidy is 7,000 yuan.

Issuance of automobile "replacement and renewal" coupons: Individual consumers who transfer their own vehicles in Guangdong and purchase new energy vehicles and fuel vehicles that meet the national six emission standards in Guangdong will be given a one-time subsidy for car purchase coupons. The subsidy standard is divided into three grades: if the car purchase price is 70,000 yuan (inclusive) to 150,000 yuan (exclusive), the subsidy for purchasing new energy vehicles is 3,000 yuan/vehicle, and the subsidy for fuel vehicles is 2,000 yuan/vehicle; If the car purchase price is 150,000 yuan (inclusive) to 250,000 yuan (exclusive), the subsidy for new energy vehicles is 5,000 yuan/vehicle, and the subsidy for fuel vehicles is 4,000 yuan/vehicle; If the car purchase price is more than 250,000 yuan (inclusive), the subsidy for new energy vehicles is 8,000 yuan/vehicle, and the subsidy for fuel vehicles is 7,000 yuan/vehicle.

Issue "trade-in" vouchers for household appliances. For individual consumers to sell any old household appliances and buy 17 kinds of green smart low-carbon household appliances and mobile phone electronic products that meet the requirements, consumer vouchers will be issued. The subsidy standard is: no more than 10% of the sales price of newly purchased household appliances, no more than 500 yuan for each household appliance (or single coupon), and no more than 2,000 yuan for a single consumer. The products involved in the activities include: air conditioners (including central air conditioners), refrigerators (including freezers), washing machines (including dryers), televisions, water heaters (including wall-hung boilers), range hoods, gas cookers (including integrated stoves), dishwashers, sweeping (mopping) machines, printers, air purifiers, microwave ovens (including all-in-one machines), induction cookers, rice cookers, electric fans, and induction cookers.

(two) the province’s unified development, municipalities to organize the implementation of.

Activity schedule: From May 1st to December 31st, the province will carry out the trade-in of consumer goods in different rounds. The first round of activities will be launched from May 1 to August 31, and the second round will be launched as appropriate during the year. According to the latest news, Guangzhou, Foshan, Shaoguan, Jiangmen, Shanwei and other cities have started the trade-in activities of consumer goods, playing a leading role.

Car scrapping and renewal: relying on the unified national "car trade-in" program of the Ministry of Commerce, the declaration, review and distribution of consumer subsidies are carried out. The Ministry of Commerce, the Ministry of Public Security, the Ministry of Industry and Information Technology and other departments will provide information verification and comparison services such as recycling and cancellation of scrapped motor vehicles, registration of new vehicles, and new models of new energy vehicles, and support local governments to carry out audit work efficiently.

Car replacement and renewal: individual consumers will be given a one-time subsidy when they transfer their own cars in Guangdong, get invoices issued by used car dealers in Guangdong, and buy new energy vehicles or fuel vehicles that meet the national six emission standards in Guangdong.

Trade-in of household appliances: individual consumers are given vouchers to sell any old household appliances and buy qualified green smart household appliances and mobile phone electronic products.

In order to implement the requirements of the Ministry of Commerce and the provincial action plan to increase financial and financial policy support, this activity also organized enterprises in the financial, automobile, home appliances and home improvement industries to come up with preferential measures. Major banking institutions will invest hundreds of millions of yuan in promotional expenses and launch unique financial services such as zero down payment and interest-free installment to help consumers trade in old ones for new ones. The maximum subsidy for some models of automobile "replacement and renewal" is 100,000 yuan. The "trade-in" of household appliances realizes the integration of sending new products and collecting old ones, with a subsidy of up to 20% and a subsidy of up to 2,000 yuan for some single products. Home improvement kitchen and bathroom "Huanxin" provided over 100 million yuan of "replacement subsidy".

Financial aspects

China Industrial and Commercial Bank of China Guangdong Branch launched the financial product of "trade-in by installment", which supports the highest proportion of car purchase by installment of 100% and realizes the "zero" down payment for car purchase; Give home appliances the best interest rate by installment, so that customers can get as low as "zero" interest; Invest 50 million promotion expenses to practice finance for the people and benefit the people.

Guangdong Branch of Postal Savings Bank of China launched a preferential purchase activity with 0 interest rate and 0 handling fee by stages for household appliances trade-in, and adopted a "0 down payment" support policy for high-quality customers for car trade-in. The province will invest more than 50 million yuan in preferential funds.

Bank of China launched the exclusive financial product of "trade-in", with the maximum installment amount of 2 million cars. Some car brands enjoy low-interest and zero-interest concessions, focusing on green home appliances and mobile phone numbers, and cooperating with shopping malls such as JD.COM, Xiaomi, Huawei and Glory to provide the highest 24 installments of zero-interest and the highest 250 yuan discount.

China UnionPay Guangdong Branch invested 10 million yuan in marketing expenses, providing coupons such as "200 for car purchase over 10,000", "200 for gas", "80 for household appliances over 1000" and "200 for home use over 10,000".

Automobile industry enterprises

Guangzhou Automobile Group’s own brand GAC Chuanqi offers a discount of up to 40,000 yuan; The replacement subsidy for all models of GAC Ai ‘an and Haobo brands is up to 10,000 yuan; Some models of Guangqi Honda can enjoy a replacement subsidy of 11,000 yuan, and the comprehensive discount of all models is as high as 51,000 yuan; All models of GAC Toyota enjoy a replacement subsidy of 2,000 yuan to 7,000 yuan, with a comprehensive discount of up to 50,000 yuan. Guangzhou Automobile Commercial Store has increased the replacement guarantee, and the evaluation price of used car recycling has increased the replacement subsidy by 2,000 to 5,000 yuan.

Xpeng Motors can enjoy a subsidy of 15,000 yuan for brand replacement and 10,000 yuan for other brands replacement.

Guangwu Automobile Trade has launched a double subsidy of "Group+Brand", and can enjoy a replacement subsidy of up to 45,000 yuan.

Weipu Auto launched 10% discount on 1,000 special car sources in the online exhibition hall. In addition, if you buy new or used cars on the county car service platform in Guangdong, you can enjoy a replacement subsidy of up to 20,000 yuan.

GAC Huili took the lead in launching 0 down payment products to lower the threshold for replacing customers to buy cars.

Zhongcheng Insurance introduced replacement subsidies and extended warranty products for used cars.

Household appliance industry enterprises

During the activities in Gree Electric, the highest discount for air-conditioning hanging machines for new machines is 400 yuan/set, and the highest discount for cabinets is 1000 yuan/set; 400 yuan/set is the maximum subsidy for the old machine recycling air conditioner, and 1000 yuan/set is the maximum subsidy for the cabinet machine; And provide consumers with one-stop service for exchanging new products and collecting old ones.

Midea Group provides a one-stop service of "sending new products-dismantling old ones-installing-recycling", and enjoys an additional replacement subsidy ranging from 50 to 1,000 yuan for purchasing green household appliances. The professional online "old machine evaluation" leads the industry in the amount of deduction; Provide free door-to-door disassembly and other benefits.

Hisense launched the "Green Planet" trade-in campaign for the whole country, which is not limited to brands, categories, free door-to-door service and free disassembly, covering about 300 models in five categories of its brands, including Hisense, Rongsheng and Kelon. The first-class energy-efficient products account for more than 80%, and the maximum subsidy per unit is 2,000 yuan.

JD.COM, in conjunction with the top ten key household appliance brands, has fully realized the integration of sending new products and collecting old ones, with a maximum subsidy of 20% and only replacing them for 180 days.

Suning.cn, together with government, enterprises, factories and banks, invested resources in 1,085 stores in the province. When you come to Suning.cn to participate in trade-in, you can enjoy 10% subsidy, the highest subsidy for a single product is 1000 yuan, and the highest subsidy for a single user is 5,000 yuan, and you can enjoy 4% reduction subsidy from the bank.

Enterprises in home improvement industry

Guangdong Architectural Design Association organized 10,000 designers to provide 1 million sets of home improvement designs free of charge throughout the province.

Guanzhu Ceramic Tiles, the first brand under the New Pearl Group, launched the "Special Support Plan for Trade-in", subsidizing the renovation of ceramic tiles in old houses of millions of families. From April 27 to May 25, the multi-family whole house tile package offers a discount as low as 7888 yuan/household, and the highest package offer can save 11000 yuan/household.

Famous carving decoration will be linked in many cities, with 100 million yuan decoration subsidy, discount on loan decoration, environmental protection inspection for the whole house and smart home subsidy.

Sophia’s whole house environmental protection super-replacement package provides over 100 million "replacement subsidies", with a maximum subsidy of 25,000 yuan per set; Flexibly set up 7999 yuan old space package, and the maximum subsidy for single space is 10 thousand yuan.

This year’s "Home 520" shopping season will focus on the whole scene of clothing, food, housing and transportation, focusing on traditional holiday consumption such as May Day and Dragon Boat Festival, and hot consumption IP such as "520" and "618", highlighting traditional formats such as clothing, catering and cultural tourism. Guangdong Province will cooperate with local cities to create diversified consumption scenes by using online and offline resources, and hold a number of diverse and colorful consumption promotion activities.


How to effectively accompany children to study? Expert: Parents should pay attention to prioritizing.

  Accompanying education

  Wechat WeChat official account asked questions

  Our child is in the third grade this year. Since the first grade, his father and I have taken turns to accompany him to do his homework. Many extracurricular courses are taught after we have learned. We are particularly worried that such companionship will not have a great positive effect on the growth of children, but will make children lose their independence.

  Expert opinion

  Teacher Zhang Yanrong of Majuqiao Town Central Primary School: Parents’ companionship is very important for children’s growth, but do parents need to accompany them all the time? This is also a problem that many young parents are troubled by. Many parents spit out and feel that they have gone to school with their children again, but the children’s learning effect is not good. Every accompanying parent should always remind himself to prioritize: accompanying students can only be placed in a secondary position forever, and the main body of learning should be children.

  Let children know that learning is their own business.

  How to achieve "effective" companionship? Parents should understand that parents accompanying their children in homework can’t really make them form good habits, but there will be many disadvantages. First, if children are accompanied by their parents in homework, their attention will be unconsciously influenced by their parents and they will not concentrate. Sometimes parents’ interruption and guidance will interrupt their thinking, and they will lose the coherence of their thinking. At the same time, parents accompany their children to do homework, and regular guidance or tips will make children lose their independent thinking and follow their parents’ ideas completely. Slowly, when they encounter problems, they will ask their parents directly without thinking, in an attempt to get answers from their parents. In addition, parents who accompany their children to study for a long time will give them the illusion that my study is the most important thing, and it is appropriate for parents to accompany me to do my homework. As a result, it is easy for children to become dependent, such as refusing to do their homework without their parents, or parents will accompany them to do their homework no matter how busy they are.

  In addition, parents accompanying their children to do homework will also make them feel a sense of urgency to be supervised all the time and lose their sense of freedom in learning, which will lead to increased psychological pressure. It is worth noting that parents accompany their children to write homework, and the guidance and evaluation they make are often more negative than positive, and even they lose their temper and casually make "How can you be so stupid!" "Why can’t others do it?" "How do you listen in class!" "This topic is so simple!" And so on, and these behaviors or words can easily make children feel inferior to learning and lose confidence.

  How should smart parents accompany their children to study? First of all, change "full-time study" to "site study". Under normal circumstances, few children like their parents to accompany them to do their homework, because constant supervision will make people breathless. However, there are exceptions. For example, some topics are really difficult and need constant tips and guidance, and then children will make them correctly after thinking. At this time, you can communicate with your child well, and then let your child do his homework independently when there are no difficult problems. In addition, don’t give up authority and change "begging to accompany students" into "leading to accompany students". Parents must not be afraid that their children will not learn, so they beg their children to learn. Don’t threaten, don’t tempt or exchange for children’s hard work. We must set an inner role model and confidence in learning for children, so that children can understand that academic performance is not the key, and the purpose of learning is what they can do in the future, so that their internal drive can really play a role. (Text/Reporter Wu Wenjuan)

Central Bank: The bankruptcy of Silicon Valley Bank has controllable influence on China’s financial market.

  CCTV News:According to WeChat official account, the People’s Bank of China, the central bank said in the column of monetary policy implementation report in the first quarter of 2023 that China’s financial institutions have little exposure to Silicon Valley banks, and the impact of the bankruptcy of Silicon Valley banks on China’s financial market is controllable. At present, China’s financial system is operating steadily, and the banking industry, which accounts for more than 90% of the total assets of the financial industry, is generally stable. Most banking financial institutions are within the security boundary, and 24 large banks, which account for about 70% of the total assets of the banking industry, have maintained excellent ratings.

The central bank said that in the next step, the financial management department will continue to strengthen the construction of the financial stability guarantee system and firmly hold the bottom line that no systemic financial risks will occur. First, accelerate the construction of the legal system for financial stability, promote the promulgation of the Financial Stability Law, and improve the market-oriented and legalized financial risk disposal mechanism. The second is to strengthen financial risk monitoring and early warning, and give full play to the early correction of the deposit insurance system and the role of market-oriented risk disposal platform. Third, continuously enrich the financial risk disposal resources, improve the management mechanism of the financial stability guarantee fund, and operate and cooperate with the deposit insurance fund and related industry guarantee funds in a two-tier manner to jointly safeguard financial stability and security.

Exclusive observation: short video thinking marketing leads the "new publicity era"


1905 movie network news Even though it is the fourth working day after the long holiday, the workshop is still obsessed with the "strongest National Day file in history" that has just passed.



As of October 11th, the winner of the one-day box office was still firmly in the post-National Day file. The "Mr. Key" of the film — — Liu Chuanjian, the prototype of the hero captain, also officially certified Weibo on October 9, adding a hot search to The Captain’s brilliant continuation after the National Day file.


Captain hero pays attention.


In the film, when Sichuan Airlines 3U8633, which was in danger, flew over a snowy mountain in Tibetan areas, a group of heavily armed climbers clearly appeared in the mountains. Sharp-eyed netizens exclaimed in succession: The Captain actually implanted his "opponent" in the same period!


It is not surprising that such an "unexpected" angle spontaneously produced by the audience appears at the moment when the concept of publicity is changing with each passing day.


      01 Traditional means of publicity or finalization

In fact, the word "announcement" includes the two big businesses of publicity and distribution. How to get the audience into the cinema to buy tickets? How to make your own films occupy a larger market share? As the back end of a film industry line, Xuanfa needs to solve these two simple but life-and-death problems.


The smell of wine is also afraid of the deep alley. No matter how well the play is filmed, it is even more futile for no one to hear your shouting. Cinema, starting from its essential attributes, is a commodity, and the marketing procedures of general commodities such as advertising packaging, store layout, promotion and word-of-mouth maintenance are also indispensable.


Posters are probably the earliest form of film propaganda. The old editor still remembers that in front of local cinemas in the 1990s, hand-painted posters or curtains still kept this most traditional propaganda form.



Also in those days, distributors had to carry one film copy after another around the country, seeking sales opportunities among local cinemas in order to get more exposure opportunities for films.


With the advent of the internet age, this era of earning money by coolies has quickly turned over. Posters have been degraded from the only propaganda way to one of the materials, and online media such as Weibo and Douban have become virtual but practical propaganda main battlefields. With the development of digitalization, selling copies has directly evolved into competing for arranging films. At the same time, roadshows and other offline promotional activities provide reference for the consideration of arranging films in cinemas with popularity and word-of-mouth feedback.


Roadshow scene


Even though the era of ticket replacement, which used to be everywhere, has gone, online ticket purchase has remained as the most basic mode of watching movies.


Just like online ticket purchase, the basic means of publicity and development controlled by Internet companies such as Weibo, Cat’s Eye and Taobao Film have been finalized and are still playing a basic role today. According to statistics, the National Day box office champion won 54 Weibo hot searches in seven days, so the conventional "traditional" propaganda method is still an intuitive embodiment of the film’s popularity.


Self-service ticket pick-up machine with more than manual window in cinema


However, in the rapid transition of the era of publicity and development, the focus of absolute market share has tilted to new ways of thinking.

02 Short video thinking leads the "new publicity era"


What is "new" in the era of new publicity and development is short video socialization, which has become one of the lifestyles of contemporary people.


With one or more mobile phones and a convenient network under the call of 5G, a new type of Internet relationship for everyone to interact with each other provides infinite vitality. Contemporary people who don’t know each other every day and are separated from Wan Li, break through the fast-paced squeeze through short online videos, and seek beautiful resonance from the life fragments shared by each other.


In the meantime, the business opportunities that can be seen clearly have opened the door to a new world for film marketing, while the goods brought by online celebrity people are being carried forward.


Talking about this change in consciousness of film marketing, Shadan, a film critic who is a guest of Today’s Film Review tonight, pointed out that compared with the early obvious and passive publicity mode, the marketing means carried by short video communication are more subtle and pervasive, and with the help of big data on the Internet, the process of audience accepting marketing information becomes more active and accurate.



On the New Year’s Eve of 2017-2018, the episode "Decent" became the hottest BGM (background sound) in Tik Tok. Together with other topics such as "Eating Mango", "Breaking up should be decent/no one should say sorry" was sung on the whole network for hundreds of millions of times.


A year later, on the New Year’s Eve node, the romantic slogan of "one kiss for the New Year" was played, and the related content of Tik Tok was played more than 30 million times.


The Island and others also made Tik Tok’s popularity into super-high box office movies with short videos, making 2018 the first year of film marketing in Tik Tok.


Image source: Making a movie together


This year’s big explosion of the National Day file "Big Three" also has wonderful short video marketing performance.


Many stars sang My People,My Country in succession under the template of film title. In addition to the actors Zhu Yilong, Haoran Liu, Lei Jiayin, Song Jia, Peng Yuchang, etc., Sean Xiao, KUN, Wu Yifan, Yang Zi and other "flow" artists also participated in this activity, which easily led to the upsurge of national interaction.



The Captain, supported by the heroic prototype, has left "inexhaustible" materials through many screening activities, including the 10,000-meter high-altitude premiere and other creative ideas that are highly topical and closely related to the film.


Premiere at a height of 10,000 meters, the protagonist can play.


The Climbers, who climbs the peak bravely, sticks to the "local spirit" at the level of short video planning, and Jason Wu, who is needed by everyone in idolize, earns enough popularity for the film with a wave of love.


"Jing Bo Ran? Go away! "


Such intensive publicity efforts have also made many viewers have the marketing association of The Climbers implanted in The Captain mentioned at the beginning. Some netizens even posted a technical post with an accurate "archaeological" extension.



From the creative point of view, this extension is probably just a misunderstanding. However, it is precisely the integrated marketing consciousness of the whole media and even the whole industry in the new publicity era that makes the audience derive this kind of linkage thinking.


And this has far-reaching significance for the promotion of "super IP". From the popularity of the explosion in Guoman industry, to the prediction at the end of the film, and then to the emergence of the iceberg in Wu Ershan, it seems that the two major IP’s "Guoman" and "Romance of Gods" will both soar in the continuous mutual promotion of individuals.



03 The new era is a double-edged sword.


In the new era of publicity, film marketing is comparable to Huashan. The difference between success and failure is often only one idea.


In the past, the most troublesome thing for publishers was the art films with poor audience coverage. In recent years, our publishers, even film writers, have made amazing moves on the Huashan Road of art film announcement.


In this one of the most embarrassing scenes, from the famous producer Fang Li stunned. At 8 o’clock on the evening of May 12th, 2016, Fang Li, 63, suddenly bowed down to the camera during the live broadcast, in order that the cinema manager could give more weekend screenings to director Wu Tianming’s legacy.

This embarrassment eventually "changed" to 86.95 million box office. For a small-budget art film, this achievement is not easy. However, Fang Li’s "selling miserably" marketing of "kneeling for art" is still criticized by the public.


The theme of "The Last Night of the Earth" mentioned above, "One Kiss for New Year’s Eve", was met with word of mouth after winning a small box office victory. Chen Lizhi, CEO of Matt Culture, denounced the film as "selling artworks by selling health products". The audience who can’t get used to art movies turn the irrelevant topic of the film content and marketing gimmicks into the anger of crazy bad reviews.


Are you satisfied with this kiss?


If "The Earth"Ostia – La Notte FinaleIf the "selling dog meat by hanging sheep’s head" is still a victory from the marketing point of view, then the "suicide marketing" will completely smash the good hand.


Wang Xiaoshuai, the director of this acclaimed film, won the Best Actor and Actress Award at the Berlin International Film Festival at the same time, and chose to leave in person during the domestic publicity period. However, he was only interpreted by the majority of netizens as a "wretched" marketing copy, but after being widely circulated, he lost the original "road popularity" of the film.


Wang Xiaoshuai Friends Circle Marketing Copywriting


In fact, whether it is an art film or a commercial film, the core of publicity in creating a burst point should not be divorced from the content and temperament of the film itself. As an art film, Yu made a breakthrough at the box office. During the publicity period, he grasped the theme of faith and remembering, and successfully created a hot topic in society in combination with the quality of the film.


However, there is no wonderful victory in the coup? Jia Kechang, who is willful and jumping with Di, expressed dissatisfaction.



Jia Zhangke, who has been "loving" disco since the beginning, personally participated in the "advanced local flavor marketing" during the announcement period, which helped the film become his most popular director’s work in China.



Extending to his new work, which will play the leading role for the first time, will this wave of advance notice also yield miraculous results?


Zhang Miao, the general manager of Beijing Culture and Film Division, who created the miracle of box office champion in China film history, once discussed the role of Xuanfa in a film in an interview:


"Now in this era when content is king, I will never exaggerate the role of Xuanfa in a movie. Accurately speaking, Xuanfa plays the role of escort. The content determines the fate of the film. In this case, the announcement can make the film bloom more brilliantly, but it can’t decide whether it can bloom. "


The era of new publicity led by short video marketing can’t escape this truth.

Changan CS75PLUS to learn about the rich configuration.

If you want to buy a car, it is estimated that you are also struggling to buy what products are best for you. Today, Xiaobian picked a car in the compact suv and introduced it to everyone. It is. So whether this car is a mule or a horse, let’s take a look at its actual performance.

Let’s take a look at the appearance of Changan CS75PLUS. The front face of Changan CS75PLUS is very cool, and it is very sporty with a large butterfly-wing air intake grille. Coupled with the elegant headlights, the shape is very domineering and stylish. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the size of the car body is 4770 mm * 1910 mm * 1705 mm. The car adopts stable and atmospheric lines, and the car side presents a streamlined design style. With large-sized thick-walled tires, the overall visual effect is very simple. In the rear design, Changan CS75PLUS has exquisite rear lines, comfortable taillight style and fashionable and simple shape.

In terms of interior, the interior looks very cold and it is easy to impress the hearts of young consumers. The steering wheel of the car is very in line with the interior style, and it is equipped with functions such as manual steering wheel up and down+front and rear adjustment, and its practicality and face value are not bad. From the central control point of view, the car is equipped with a touch-sensitive LCD central control screen, which makes the interior style impressive and the details are still in place. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable, and the information is easy to read and clear. The car uses imitation leather seats, which are wide and thick and very comfortable to ride.

Changan CS75PLUS matched automatic (AT) gearbox, with an acceleration time of 7.9s seconds per 100 kilometers, has good power performance and is completely OK for daily use.

Next, look at the configuration. Changan CS75PLUS is equipped with driving mode selection, remote control key, Bluetooth key, rear wiper, interior atmosphere light, engine start and stop and other configurations.

This class of cars can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car. If you have plans to buy a car, Xiao Bian thinks it can be included in the alternative list.

Giant pandas "Hua Yan" and "Meng Zhang" are expected to be released into nature next month (photo).

Two giant pandas are expected to be released into nature next month at the China Giant Panda Protection and Research Center.

  Zhongxin. com, Chengdu, June 29th (Reporter Anyuan) The reporter learned today from the China Giant Panda Conservation Research Center that the two giant pandas "Hua Yan" and "Meng Zhang" of the center have successfully completed two stages of wild training at Walnut Ping Wild Training Base in Wolong, and are expected to be officially released to Liziping Nature Reserve in Sichuan in early July 2016. It is reported that this will be the first time in the world that two giant pandas will be released at the same time in summer.

  The giant panda "Hua Yan", female, was born on August 14th, 2013 at Walnut Ping Wild Training Base in Wolong. My mother, Ye Ye, was born in Wolong, Sichuan in 1999. Father "Wugang" was rescued in Baoxing, Sichuan in 1999. Meng Zhang, a female giant panda, was born in Ya ‘an on July 7th, 2014. Mother "Card" was rescued in Sichuan Baoxing in 2000. The two giant pandas have been living with their mothers in the wilderness training circle since childhood, and their health has always been very healthy.

  During the training period of "Huayan" and "Meng Zhang" in the wild, the researchers of the Conservation Research Center used the way that the females brought their cubs to live in the wild training circle to make the cubs learn the skills of wild survival to adapt to the wild environment, so as to maximize the possibility of successful release. In about two years, "Hua Yan" and "Meng Zhang" have successively gone through the first and second stages of wild training. The training contents include: being able to eat wild food without relying on artificial food; Be able to find water independently; Can find a shelter in the wild, without relying on artificial facilities; High alertness, can identify natural enemies, companion animals and similar individuals, and can effectively avoid natural enemies or other dangerous animals.

  On May 26th, 2016, the demonstration meeting of wild training giant pandas "Huayan" and "Meng Zhang" released to nature was held in Dujiangyan City, Sichuan Province, hosted by the Department of Wildlife Protection and Nature Reserve Management of the State Forestry Administration and hosted by China Giant Panda Protection Research Center. At the demonstration meeting, experts believed that the giant pandas "Meng Zhang" and "Huayan" had been trained in the wild, their growth and development were normal, and they had the ability to survive in the wild in the aspects of habitat selection, foraging, intra-species identification and avoiding natural enemies, which reached the expected training goal. It was suggested that the giant pandas "Meng Zhang" and "Huayan" should be released into the wild as soon as possible to rejuvenate the small panda population in the wild. In view of the fact that Liziping Nature Reserve has the previous experience in monitoring the release of giant pandas, which is convenient for the continuity of monitoring work, Liziping Nature Reserve in Sichuan is suitable for the release.

  The release of two giant pandas at the same time and choosing to release them in summer is another new attempt of the wild training project of the Conservation Research Center, and this release will further expand the small panda population in the wild. (End)

Dong Mingzhu dispels doubts about Gree’s car-making: What is needed is new energy technology.

  Everyone seems to have guessed wrong about Sister Dong’s wishful thinking. "I don’t want to build a car. I want new energy technologies. If it is just to build a car and to build Gree’s next 100 billion, then the cooperation between Gree and Yinlong is blind." Facing the media’s doubts about Gree’s car-making, Dong Mingzhu’s "irrelevant answer" made the audience stunned. On August 23rd, Gree Electric (000651.SZ) held a media meeting on the plan of acquiring Yinlong New Energy and supporting fund-raising after 32 announcements brought multiple benefits. Gree Electric CEO Dong Mingzhu "Dong Dajie", with senior executives from both sides, answered questions about Gree’s car-making for the first time.

  Dong Mingzhu is 62 years old this year and is the spiritual leader of Gree. On the day of the press conference, Dong Mingzhu wore a long skirt and kept a shallow smile, looking in a good mood. The day before, she was still in Chengdu to discuss the bus order between Yinlong and the local government, and she didn’t see a trace of fatigue. Holding a Gree mobile phone in her hand, she answered hit the floor when the reporter was speaking, accompanied by a signature passionate and powerful gesture. Before the interview, Dong Mingzhu specially asked for a "temporary" video about Gree’s automatic production.

  Of course, there is also a paragraph about Gree mobile phones as always. "Take photos with me with Gree mobile phone." Say that finish, Dong Mingzhu couldn’t help myself. Of course, Dong Mingzhu doesn’t think she is a "layman making cars". She said: "Gree making cars is not a cross-border, and electric vehicles are a collection of electrical products." Dong Mingzhu even bluntly said, "Automobile chassis technology is not a problem at all, and there is no threshold." This feeling is similar to the "shooting" when Li Shufu, chairman of Geely Group, said that the car was "four wheels+sofa".

  But how does Gree build a car? The outside world is not very clear about this. On August 23rd, after half a year of suspension, Gree purchased 100% equity of Yinlong New Energy at a price of 13 billion yuan. Following the smart phone, Gree diversified and crossed the border to the next city. Ten years ago, there were cases in which home appliance companies such as Midea failed to build cars. Therefore, this time Gree got involved in the field of car-building, and the outside world was mixed, but Sister Dong still said that she had already "got it in mind". "Lithium titanate battery and Yinlong (new energy) are gold buried in the sand, and we are going to be the people who dig the gold out of the sand." Dong Mingzhu said.

  Although Sister Dong said that she was not in a hurry to build a car, she was very anxious in an exclusive interview with the reporter of Economic Observer. "Of course I want to build a passenger car, I want to do it now, but now the national policy problem (not solved)." The reporter of the Economic Observer also learned exclusively that Yinlong New Energy will be renamed as "Gree New Energy" after its successful acquisition, and will continue to exert its strength in the field of passenger cars. At the same time, Yinlong New Energy has contacted Tesla and BAIC respectively, or will introduce third-party car-making partners.

  Gree’s new opportunity is that the country will give nearly ten new new energy vehicles passenger car manufacturing qualifications. At present, only BAIC New Energy and Changjiang Automobile have obtained the qualification. Among the remaining eight qualifications, Gree may have a chance to get a ticket to Zhang Zhengui.

  "Electricity" of Series Gree

  What is the motivation for Gree to build a car? At present, the consensus view is that Gree needs new growth points. Gree Electric achieved revenue of 49.182 billion yuan in the first half of this year, down 1.85% from the same period of last year. However, the net profit attributable to the parent company was 6.402 billion yuan, a year-on-year increase of 11.92%; After deducting non-recurring gains and losses, the net profit attributable to the parent company increased by 35.32% year-on-year; Earnings per share is 1.06 yuan. In 2015, Gree experienced the first major turning point in which both revenue and net profit declined in recent nine years. In that year, Gree Electric achieved a year-on-year decline of 28.17% in revenue and 11.46% in net profit.

  Although Dong Mingzhu dismissed this view a little, he sharply responded that "the change of company revenue is related to the active adjustment of company strategy", but the growth space of air-conditioning industry is really approaching the ceiling, and Gree is also facing the confusion of development. For this reason, Dong Mingzhu and Lei Jun, the founder of Xiaomi, made a public bet of about 1 billion yuan in the field of mobile phones, and strived to win tickets in new industries and create enough popularity. Under the big goal of "building a Gree again in three years", finding the link point of Gree’s diversified business makes Dong Mingzhu begin to look to the car-making industry.

  But even building a car — — This seemingly unrelated industry, Dong Mingzhu also has a thread in his heart, connecting them in series. Dong Mingzhu’s idea is simple and direct — — All of Gree’s diversified choices are synergistic and inseparable from electricity, which has become the key to series connection. "Air conditioners, mobile phones and electric cars all need electricity. In the future, mobile phones may become intelligent control terminals, and cars are a collection of all electrical appliances."

  The broad prospects and huge market space of new energy vehicles give Dong Mingzhu more room for imagination. At present, China has become the largest new energy vehicle market in the world. In the first half of this year, the production and sales of new energy vehicles in China reached 177,000 and 170,000 respectively, up by 125% and 126.9% respectively. Such a high growth trend and space have also made outsiders such as LeTV and Ali enter the field of new energy vehicles in different forms.

  In order to gain a share in the new energy vehicle market with many participants, Gree has to "find another way". Dong Mingzhu once considered taking the route of BYD and conquering battery technology by himself. The reporter of Economic Observer learned that as early as a few years ago, Gree had quietly set up a new energy research institute, but after two years of research and judgment, Dong Mingzhu found that Gree’s own funds and technology alone could not achieve a breakthrough, and seeking cooperation with foreign countries became the last option. After contacting with many upstream and downstream enterprises in the automobile industry and looking around several times, Dong Mingzhu set his sights on Yinlong New Energy.

  The cooperation between Gree Electric and Yinlong is not accidental. The reporter of Economic Observer learned that Dong Mingzhu and Wei Yincang, the chairman of Yinlong New Energy, met very early. They have had many exchanges as deputies to the Jinwan District People’s Congress in Zhuhai, and the real time to put the acquisition on the agenda was in the second half of 2015. "At the end of last year, I contacted and reached the acquisition intention soon, which was in February and March, and then announced the suspension of trading." A senior executive of Yinlong New Energy told the Economic Observer. However, the key role behind the two sides’ ability to put the acquisition on the agenda is Zhuhai SASAC.

  Build a passenger car with its back against a big tree

  Before being acquired by Gree, Yinlong New Energy, which was in the marginal area, was rarely paid attention to. Yinlong, which started to manufacture batteries in 2009, set its sights on lithium titanate battery technology which is not optimistic in the market. In 2010, Yinlong New Energy spent 49 million US dollars (about 325 million RMB) to acquire 53.6% equity of Altair Nano, an American listed company, and mastered the latest technology of lithium titanate materials. From 2012 to 2013, Yinlong New Energy successively acquired automobile manufacturing enterprises such as Zhuhai Guangtong Automobile and Shijiazhuang Zhongbo Automobile, thus having the qualification of domestic vehicle manufacturing.

  So far, Yinlong New Energy has become one of only two enterprises that can have lithium titanate materials and achieve power and industrial application, and the other is Toshiba Corporation of Japan. In this regard, Zhang Bin, assistant to the chairman of Yinlong New Energy and general manager of the marketing department, also told reporters that Yinlong’s technology in lithium titanate batteries is Yinlong’s core strategic advantage. However, frequent acquisitions consume capital, and lithium titanate materials are still in the early stage, which makes Yinlong New Energy once short of funds, and even reached the critical moment of "life and death".

  "In the past, CNOOC and Shenhua Group all had cooperation intentions and even negotiations with Yinlong, but they all gave up in the end." People close to the acquisition and the core told this reporter. At the critical moment, the policy trend began to change, and lithium titanate battery technology entered the subsidy policy catalogue. Sensitive capital has always come to the door. Before discussing cooperation with Gree, Zhuhai Yinlong conducted two rounds of financing in June 2015 and February 2016, and many investors such as CITIC Securities, Huarong Assets and Oriental Assets jointly injected billions of RMB.

  But why did Yinlong New Energy, which can temporarily breathe a sigh of relief in terms of funds, still embark on the route of being acquired? The answer is still survival. "Yinlong (New Energy) is currently engaged in passenger cars, but the ceiling of the bus industry is there, and the largest scale of Yinlong is 20 billion. Therefore, we must set foot in passenger cars. Although we have products and technical reserves, the demand for production qualifications, capital and brand power for passenger cars is the threshold. Cooperation with Gree is the result of repeated thinking. " The above-mentioned Yinlong New Energy executives told the Economic Observer reporter. "Lithium titanate (battery) has the advantages of safety, long service life and fast charging, but it was not favored by the automobile industry because it did not enter the catalogue of state subsidies and the short cruising range." A technical person in charge of a new energy automobile company told the Economic Observer that "now lithium titanate can enjoy the same subsidy, and the problem of short cruising range can be solved slowly through technological upgrading." Perhaps, this answer is enough to be the answer that Dong Mingzhu is willing to gamble on new energy vehicles.

  Gambling or raising money?

  The interesting details of Gree’s acquisition of Zhuhai Yinlong are that, in order to show confidence and respond to shareholders’ queries, in addition to the original plan, Gree also issued an additional RMB 10 billion for supporting financing, and at the same time, Dong Mingzhu participated in the additional issuance through its own funds of nearly RMB 1 billion. The fund comes entirely from Sister Dong’s own "private pocket". This seems to show the outside world their confidence in this acquisition and entering the automobile industry in the future.

  Dong Mingzhu, who is generous, bluntly said that Gree Electric has fully laid out its electronic control, intelligent manufacturing, motors and precision molds, and among the three major electric appliances (batteries, motors and electronic controls) needed for the production of electric vehicles, all the parts except batteries can be quickly matched and supplied with Yinlong and have a synergistic effect with Yinlong. Wang Jingdong, vice president and director of Gree Electric, further said in the interview: "Gree is famous for its management ability and cost control ability. The acquisition of Yinlong can not only achieve the synergy of core technologies, R&D resources and supply chain, but also greatly reduce management costs, enhance corporate profitability and quickly occupy the market."

  At present, Yinlong New Energy’s business is mainly in the passenger car market, but it has not been launched in the passenger car field due to qualification problems. Therefore, Dong Mingzhu and his team started to discuss the layout and production qualification of passenger cars with the management of Yinlong New Energy as soon as they initiated the acquisition of Yinlong New Energy. "Building cars in the field of passenger cars will make progress next year." The reporter of the Economic Observer learned exclusively from insiders that "both the acquisition of (passenger car production) licenses and their own application are going." Dong Mingzhu even told reporters that she was not worried about the qualification of building a car.

  The reporter learned that the product layout of Yinlong New Energy in passenger cars has taken shape, which is divided into four categories, including antique models, coupes, SUVs and MPVs. In the process of negotiation with Gree team, both sides tend to be economical in positioning and pricing of passenger cars, and will not take the high-end route. "In the future, we will not rule out the introduction of cooperation between car companies. People from Tesla and BAIC have visited before. Where is the short board for building cars in the future, we will introduce relevant professional teams." The above-mentioned insiders revealed. In addition, it is not ruled out that Gree will enter the management of Yinlong in the future, and Yinlong New Energy is also full of imagination with the layout of nine existing industrial bases of Gree.

  However, it is not uncommon for a layman to make a car. Multifluoride (002407), which started as a raw material for lithium iron phosphate batteries, spent 160 million yuan to control Red Star Automobile in order to develop new energy vehicles and obtain automobile production qualifications. However, the latest news is that its car-making process has been temporarily suspended because it is much more difficult than expected. And even Wang Chuanfu, the founder of BYD, who has mastered the technology, has revealed that it is far more difficult to enter the automobile industry than he thought.

  But Gree’s cleverness is precisely not to put all your eggs in one basket. This time, Gree Electric acquired Yinlong New Energy, on the one hand, to build a car, on the other hand, to enter the energy storage market as mentioned above — — Yinlong’s lithium titanate battery, supporting charging facilities and energy storage system business are all Gree’s gains. In particular, the business of energy storage system will be a key move for Dong Mingzhu in Gree’s chess game before retirement.

  "If it is just to build a car and build Gree’s next 100 billion yuan, then the cooperation between Gree and Yinlong is blind, and the core technology of lithium titanate battery is the most important reason for the acquisition." Dong Mingzhu believes that the advantages of lithium titanate battery in making energy storage equipment are very obvious. "The combination of photovoltaic and energy storage equipment will be a trillion-dollar market."

  "I won’t retire for at least four years." Dong Mingzhu looked away, hale and hearty. I just don’t know if Dong Mingzhu’s new energy vehicle and energy storage business can give her a perfect answer after four years. But at present, Gree’s acquisition is being questioned by Shenzhen Stock Exchange, and it is not known whether there are any variables in this acquisition.