标签： 苏州水磨会所

In the Datang city that never sleeps in Xi ‘an, Shaanxi Province, the "secret box of the prosperous Tang Dynasty" is popular, attracting many tourists to experience interaction; With the "three-piece cookie oven with dipping sauce and soul barbecue", Zibo, Shandong Province has become a top tourist city; The "village supermarket" in Rongjiang, Guizhou Province spread all over the network, driving the local tourism market to "blowout"; Spending the least money and playing the most cards, "special forces tourism" has become popular among young people … One hot word after another, one online celebrity project after another, and one scene of fiery consumption, which reflects the vigorous driving force for the recovery and development of China’s tourism industry and the great vitality of tourism consumption.

Since the beginning of this year, all localities have regarded tourism as an important industry to expand domestic demand and boost consumption, introduced support policies, introduced measures to benefit the people, and carried out promotional activities to promote the tourism market to show a trend of "high opening, steady walking and accelerated recovery". According to the data recently released by the Ministry of Culture and Tourism, in the first half of 2023, the total number of domestic tourists and domestic tourism revenue (total tourism expenditure) were 2.384 billion yuan and 2.30 trillion yuan respectively, with year-on-year growth rates of 63.9% and 95.9% respectively.

Travel demand is released.

The tourism market has accelerated its recovery.

"Climbing Siguniang Mountain in Sichuan is really a good place to spend the summer." Not long ago, Zhu Mo, a girl from Nanjing, called friends and friends to complete the "punching in" for the third time this year. Previously, she and her friends explored the most beautiful highway in China, Sichuan-Tibet National Highway 318, and completed the "Special Forces Tour" of climbing Mount Tai at night to watch the sunrise. "We love outdoor travel so much that we can’t wait to plan our next trip after a journey."

There are not a few people who are enthusiastic about traveling like Zhu Mo. In the first half of this year, the demand for mass travel was released, and the domestic tourism market accelerated its recovery and continued to explode.

The tourism market in Xinjiang is extremely hot. Tianshan Tianchi, Sailimu Lake, Bayinbuluke and other scenic spots have ushered in the peak of reception. After the single-library highway was restored to traffic, the tourism orders in Xinjiang increased significantly. Data show that in the first half of this year, Xinjiang received a total of 102 million tourists, up 31.49% year-on-year, and achieved a tourism income of 92.276 billion yuan, up 73.64% year-on-year.

With "there is a life called Yunnan" more deeply rooted in people’s hearts, the popularity of Yunnan tourism market continues to rise. Zhao Guoliang, Party Secretary and Director of Yunnan Provincial Department of Culture and Tourism, said that in the first half of this year, the province received 539 million tourists, achieving a total tourism revenue of 639.432 billion yuan, up 40.0% and 48.8% respectively, which were 134.9% and 122.2% respectively in the same period of 2019.

According to the comprehensive calculation of the monitoring data of Jiangsu Smart Travel Platform, in the first half of this year, Jiangsu received 478 million domestic and foreign tourists, a year-on-year increase of 98.3%; The total tourism revenue reached 610 billion yuan, up 83.5% year-on-year, up 10.7% and 2.3% respectively compared with the same period in 2019.

Qian Ning, deputy director of the Jiangsu Provincial Department of Culture and Tourism, said that since the beginning of this year, Jiangsu has accelerated the upgrading and expansion of cultural tourism consumption, effectively guided and expanded cultural tourism consumption, and accelerated the release of cultural tourism consumption potential with richer consumption scenarios and more diversified consumption choices. "We have created a number of immersive experience projects with unique creativity, such as" natural history on the cloud "and" dazzling intangible heritage ".The coverage of digital RMB acceptance in the province’s tourist attractions has reached more than 1/5, and the cumulative sales of’ Shuiyun Jiangsu’ digital tourist card has reached 34.52 million yuan, driving tourism consumption by 125 million yuan."

The recovery of Hunan’s tourism market is equally rapid. In the first half of this year, 416 tourist areas monitored by the province received 182 million tourists, up 116.86% year-on-year. Operating income reached 21.455 billion yuan, a year-on-year increase of 135.01%. According to the relevant person in charge of the Hunan Provincial Department of Culture and Tourism, in June this year, Hunan has issued an initiative to all cities, prefectures and 389,000 cultural travel volunteers in the province to encourage and guide the vast number of cultural travel volunteers to "go where the masses need it most" during the summer vacation and carry out cultural travel volunteer service activities such as "civilized tourism" and "tourists are satisfied in Hunan".

"The tourism consumption data in the first half of the year is a normal rebound after three years of epidemic, and it is expected that this year will exceed the level of 2019." Jin Wei, deputy director of the Cultural Finance Research Center of the National Finance and Development Laboratory and secretary-general of the 50-member Forum on Cultural Finance in China, believes that the evolution of scenic spot tourism to global tourism, sightseeing and holiday tourism to personalized tourism and short-term tourism to long-term residence will have a great impact on the tourism market in the post-epidemic era.

Ma Yiliang, chief statistician of china tourism academy (Data Center of Ministry of Culture and Tourism), analyzed that in the first half of this year, the overall performance of China’s tourism market met expectations, showing the characteristics of accelerated recovery and scattered hot spots. Since the May Day holiday, the tourism market has remained at a high level. In the middle and late June, the summer tourism markets in various places started one after another, and the number of tourists in most destinations continued to climb. "The recovery of the tourism market in the first quarter was relatively slow. In the second quarter, the market heat has spread to remote destinations on a large scale, and the uneven recovery of the regional tourism market has been alleviated."

Enterprise confidence is effectively boosted.

Business performance has grown steadily.

With the rapid recovery of the domestic tourism market, tourism enterprises actively innovate and develop product projects, effectively improve the service level, and achieve a "big turnaround" in business performance.

Up to now, more than 20 A-share listed tourism enterprises have disclosed their performance forecasts for the first half of the year, among which more than 10 enterprises expect to record positive net profits for the first half of the year, and many enterprises such as Lijiang, Qujiang Wenlv, Jiuhua Tourism and Guilin Tourism have recorded net profits for the first half of the year.

"In the first half of the year, the overall operating data of BTG Home Inns was unexpected, and the average occupancy rate recovered to about 80% in the same period of 2019; The average house price is 120% in 2019. At present, the overall situation in 2023 is optimistic, especially in the leisure tourism sector. " Sun Jian, general manager of BTG Home Inn Group, told reporters that the three-year epidemic impact has made the hotel industry face many challenges and given the hotel people time to think calmly. "Since the beginning of this year, what we have done is actually very simple, which can be summarized by the words’ specialization and novelty’. For example, in terms of’ specialization’, BTG Home Inns has rebuilt three major capabilities: one is professional product research and development capabilities, the other is professional customer marketing capabilities, and the third is professional hotel operation capabilities. "

"In the first half of 2023, Huangshan Scenic Area received 2,091,600 tourists entering the mountain, up 527.00% year-on-year. The main business achieved good growth, and the overall performance is expected to turn losses into profits." Yang Yi, director of Huangshan Tourism Promotion Center, said that behind such achievements, Huangshan Scenic Area actively grasped opportunities, scientifically formulated market policies, increased marketing efforts, and innovated and iterated diversified tourism products.

"In the first half of 2023, various businesses of Guilin International Travel Service grew in an all-round way, achieving an operating income of nearly 60 million yuan, seven times that of the same period last year, achieving explosive growth." Chen Xi, Chairman of Guilin International Travel Service, said, "The Zhou Bianyou products of Guilin International Travel Service sold out immediately after the opening of the group, and the business of official visits and overseas visits surged, and the consultation on outbound tourism business was hot; The ticket business in scenic spots has grown rapidly. Taking Impression of Sister Liu as an example, more than 150,000 tourists have been organized, with a year-on-year increase of over 200%. In addition, the conference and exhibition business has accelerated its recovery; The research business continues to be hot, and has received a total of 12,000 students. "

In 2020, the hit variety show "Where is Dad?" once made Yunnan Puzhe black fire. With the recovery and development of tourism, there is once again a tourist boom here. Especially since the summer, thousands of tourists have flocked to the 10,000-mu lotus pond in the scenic spot to enjoy the charm of natural scenery. According to statistics, in the first half of 2023, Puzhehei Scenic Area achieved a tourism income of 24.6623 million yuan, an increase of 82% over the same period in 2022.

According to the big business data released by the Ministry of Commerce on July 20th, in the first half of this year, online travel products, scenic spot tickets and online entertainment sales increased by 272.4% and 69.8% respectively, which was 156.6 and 50.6 percentage points faster than that in the first quarter.

Wang Degang, vice president of china tourism association, president of Shandong Tourism Industry Association and president of Shandong University Tourism Industry Research Institute, said that in the first half of this year, the national tourism industry has fully resumed normal development. At present, it is the peak season of summer tourism. Cultural and tourism departments all over the country have adopted policies and measures to actively expand the consumption of cultural tourism and stimulate economic growth, vigorously promote market players to develop new products, new formats and new services suitable for summer tourism, and stimulate the consumption potential of cultural tourism. Scenic spots, amusement parks and other tourist sites are crowded, the occupancy rate of hotels and homestays is close to saturation, and the consumption of catering, shopping and entertainment has increased at a high level, which fully shows the strong recovery of the tourism market and the recovery and prosperity of the tourism industry.

The overall industrial development is improving.

Recovery and revitalization of the future can be expected.

According to the data released by the National Bureau of Statistics, the contact service industry grew rapidly in the first half of this year, and the added value of accommodation and catering industry increased by 15.5% year-on-year. The demand for services such as exhibitions and tourism has increased, and related service industries have also maintained rapid growth.

The tourism market is hot and the business operation is improving, which also drives the industry confidence and the overall improvement of the industrial chain. The Report on Investment & Procurement Index of Cultural Tourism Industry in the First Half of 2023 jointly released by china tourism academy and China Amusement Park Association on July 11th shows that in the first half of 2023, the overall investment in cultural tourism industry picked up, and the confidence index of entrepreneurs in cultural tourism industry and investment field increased significantly.

79.2% of cultural tourism investment/operation enterprises carried out investment activities, and 46.0% of tourism manufacturing/service enterprises carried out investment activities. In 2023, the investment in the cultural tourism industry gradually stepped out of the cold winter and entered the recovery channel, and the return on investment of cultural tourism enterprises showed a trend of stabilization and recovery.

Local tourism authorities have also made constant efforts to guide the industry to develop well. Yan Naimin, Deputy Secretary of the Party Group and Deputy Director of the Department of Culture and Tourism of Xinjiang Uygur Autonomous Region, said that in order to ensure the healthy development of tourism, Xinjiang continued to intensify the rectification of the tourism market, and strictly investigated "unreasonable low-cost tours", operating travel agency business without permission, changing routes without authorization, and compulsory shopping. At the same time, we will strengthen the supervision of the hotel market in conjunction with relevant departments, promote the implementation of guided price and maximum price measures in various places, resolutely crack down on problems such as price gouging and non-performance of travel contracts, promote the "Smile Xinjiang" action, and further polish the brand of "Xinjiang is a good place".

"In the first half of this year, Guangxi made two-way efforts from both ends of supply and demand to promote a strong recovery of the tourism economy, and the tourism market reappeared the steaming’ fireworks’. The tourism economic indicators of the whole region generally recovered to the same level in 2019." Qiu Yuhong, director of the Policy and Regulation Division of the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region, said.

According to the data of Meituan B&B, in the first half of this year, the number of B&B employees on the platform increased by 47% year-on-year, and the number of employees after 00 increased by 140%. According to reports, in order to help young entrepreneurs quickly fill the shortcomings of management and marketing, Meituan B&B also launched more than 260 free courses online, guiding more than 30,000 B&B practitioners to grow continuously, and finally getting the "awesome landlord" traffic incentive.

"The recovery of the tourism market is stable and good, tourism professionals has accelerated its return, and the situation that the balance sheet of tourism enterprises continues to be repaired is increasingly significant." Ma Yiliang believes that in the first half of this year, various localities actively organized festivals such as music festivals, concerts and village supermarkets, and launched "pet tourists" measures such as tourist bus, opening government parking lots and inclusive traffic law enforcement, which played a key role in accelerating the recovery of the tourism market and guiding and stimulating tourism consumption, and accumulated valuable experience for the camera regulation of tourism economy.

(Interviewer: Wang Yang Grace Wai Wong Zhao Tengze Hui Gao Kuang Weinan Wang Sichao Yan Zijun Li Yuanfeng Written by Wang Yang)

Source: China Tourism News

Reporter Jin Cuo reports On November 1 ST, Xiamen Egret Stadium, when the Australian referee blew the final whistle, Shui Qingxia first stamped, then stood still, and her face was full of unwillingness-the last Olympic preliminaries, China and South Korea 1-1, both out early. After the World Cup and the Asian Games, the women’s football team in China also suffered a failure in the Olympic preliminaries, because "all three failed".

China women’s football team will have no competition task for more than two years before the start of the 2026 Women’s Asian Cup. How to sink down and find the direction? What kind of road should we take? Who should lead the team on this new journey? This is everyone’s question, including Song Kai, the president of the Football Association, who watched the live broadcast.

In three matches, China women’s football team won 1, drew 1 and lost 1, which is in line with the current strength. There is no surprise, only confusion.

633 days ago, when the China women’s football team regained the Asian Cup championship in India after 16 years, the outside world thought that the sonorous rose had found the right girl, and it was just around the corner to rise again, but it was even hit, hurting many people and waking many people. It turned out that the Asian Cup champion was only a flash in the pan-it was also a fate, and a variety of coincidences made it that champion.

Shui Qingxia later said that she hoped the players would continue to work hard and "don’t lie on the credit book"-in the past, China women’s football team was "disdainful" to the Asian Cup champion to some extent, because we were fighting for the World Cup champion and the Olympic gold medal, but now we can’t even get into the Olympic Games.

A cruel fact is that the Asian Cup champion may be the "honor" ceiling of China women’s football team for quite some time.

Over the years, China women’s football team has given the outside world an illusion that our personal skills or basic skills are still good. But judging from the three competitions this year, the skills of China women’s football team are very poor! Sometimes, even if there is no confrontation, the basic movements are not in place. There are almost all the "faults" of men’s football and women’s football. Therefore, in China football, the so-called "masculinization" of women’s football is actually an irony.

Some people will say that, at least, the women’s football team in China fought hard, and there is no doubt about this. However, if there is only a "fighting spirit", it is sad, because you find that sometimes you can’t fight hard, and that’s the case with the World Cup against England, even though some players "deny it".

Of the 22 players selected for the Olympic preliminaries, there are really not many players who give people hope. Returning to the Women’s World Cup, we are thinking about a question. In the case that Europe and the United States are better than us, what direction should China women’s football team or Asia take? The Philippines and South Korea chose naturalization, while the direction of Japanese women’s football team is to continue to adhere to technicalization-and what about China women’s football team? This point, from one of the few players who has been unanimously affirmed by the outside world in the three competitions this year, may not be difficult to get the answer. You can vaguely see the shadow of the old women’s football team in her body.

In the next few years, we don’t have a big game to play. In fact, we can settle down and train well. Youth training is the foundation. At the level of the national team, whether many veterans will continue to be retained, or whether they will be given a heavy responsibility after being retained, their use, or role conversion, needs the coaching staff to think carefully and carefully-or, let’s just say it, let young people show more, and use it as the spirit of youth training to reshape the sonorous rose.

Some people may say that the Korean women’s football team is different from ours, but in fact, this "difference" is even more embarrassing-after four years of "closed door", North Korea returned to the rivers and lakes in the Asian Games and won the silver medal, and its strength is still the same. Moreover, it has completed the replacement. In this Olympic preliminaries, they reached the final four.

The living environment of Korean women’s football team is not clear to the outside world, but we know that there are no players studying abroad, and they all play in local leagues. One question is, is the level of Korean leagues higher than that of women? If so, doesn’t that mean that the league we have worked so hard to build is just a show?

But that’s the answer. Although the women’s super clubs didn’t get the bonus of "Jinyuan Football" in those years, most of them can survive now with government background. Moreover, because they undertake the task of the National Games, they are still valued to some extent, at least they won’t be easily abandoned. But the cruel fact is that the training level of the clubs, including women’s super clubs, is really not good, or even worse than that of the sports teams in those years.

The root cause is closely related to the level of coaches. An insider said: China’s local coaches prefer the men’s Super League, China A, China B and the echelon, and only when there is no place to go will they choose the women’s football team. Their level is not high, and even the coaches in the women’s football team are even lower. Even so, these coaches are highly mobile and can’t stay. So, will the players taught by this kind of coach have a future? Or "usable"?

Shui Qingxia, who has many years of coaching experience in the club, admits that the training level of women’s super teams is very average except for a few strong teams. Therefore, before the competition, she is more willing to let the players train for a long time, so that she can "make up lessons".

Of course, such a choice is only a kind of thinking, not a wooden bridge. For the women’s football team in China, it is actually possible to walk on two legs, one is focused training, and the other is continuous study abroad. Long-term training, there are many opponents of public opinion, but there are not a few supporters in the circle, especially in the local coach circle. It is even said that the way the national team plays women’s super is also an exploration. "Even if these people can’t play the main force in the future, they will at least increase the thickness of the bench."

As for studying abroad, most people agree with it, and it is already in action. In this Olympic preliminaries, China women’s football team has eight players studying abroad, plus injured Shoupeng Wang. The number is not small, but from the performance point of view, it does not show any advantages. It is a fact that few of our players studying abroad play a leading role in the club, and some even just play the role of soy sauce. It is useless for players to study abroad for the sake of studying abroad and for the sake of "making friends".

Therefore, in the future, studying abroad is not just a whim of a season, but requires continuous output, and at the same time, it is necessary to choose a more suitable club and league for players. It is necessary to help the players improve, but also to consider their own strength positioning, not to mention that studying abroad will definitely be able to play the main force-at least to compete for posts, rather than just blindly pursuing giants, so that the best results can be achieved.

After the Olympic preliminaries, Shui Qingxia and her coaching staff ended their mission. As for the future, she doesn’t know.

For Shui Qingxia, there is a lot of criticism from the outside world. She thinks that her level is limited and she can’t continue to improve women’s football. After the World Cup, there have been voices calling for her to leave class.

Shui Qingxia went through several twists and turns when she took office. After leading the United team to win the gold medal in the National Games, she did not sign up for the women’s football coach, but in the end, the senior management chose to push her to that position.

The level of Shui Qingxia’s coaching is different, but it is wrong to kill her with a stick. After all, the current women’s football team may not be better than her.

China women’s football team has a "gap period" of more than two years, so it doesn’t need to be so utilitarian. Next, it can be "managed" well, and the China Football Association should also consider whether to change coaches, and if so, what kind of coaches to change.

At present, there are several options for the future women’s football coach. One is to keep water to celebrate the summer; The second is to hire foreign coaches; The third is to choose local male coaches.

The three choices have their own reasons and disadvantages, but what the China Football Association should remember is that the women’s football team has been tossing and turning, and foreign coaches have invited it. The men have Bruno and Eyjolfsson, and the women have domanski and Elizabeth. The only successful one is Bruno. Unfortunately, because of the poor record in the warm-up match, the China Football Association and others dismissed it, resulting in FIFA; Local men’s coaches have also been used, such as Zhang Haitao and Pei Encai in the early days, Li Xiaopeng and Hao Wei later, and Jia Xiuquan recently. It is true that Ma Yuanan and Ma Liangxing have found the right pulse and are close to success, but what they do now may not be suitable.

Therefore, the future China women’s football team, the coach must "fit" or "adapt", but what kind of fit? This requires Song Kai and representatives from all aspects of the women’s football community to conduct in-depth research and communication, and listen to opinions widely. If Shuiqingxia does not stay, Japanese coach is actually a good choice.