Produced by Youku and TVB, Xie Ying and Chung Shu Kai served as the chief producer and directed, while Guan Wenshen supervised, Chen Haibin and Jiang Zhenjie directed. The news queen, which featured live news, starring Charmaine Sheh, Kenneth Ma, Selena Li, Gao Haining, Wang Minyi, He Yiting, Deng Zhijian, Tan Junyan, Chen Shancong, Gong Ci ‘en and Wu Yekun, ended in Youku on December 14th. The fate of Wen Hui Xin (Charmaine Sheh) and other anchors of SNK was revealed one by one. Wen Hui Xin, Xu Shiqing (Gao Haining), Liu Yan (Wang Minyi) and Xu Xiaowei (He Yiting) all left SNK to start a new life. Liang Jingren (Kenneth Ma) and Zhang Jiayan (Selena Li) remain in SNK as deputy directors. At the end, director Gu Zhaohua, played by Bosco Wong, pleasantly surprised the news department and set the stage for the sequel.
"Man Jie" dominates the list of pure Hong Kong flavor, covering all kinds of social platforms.
"News Queen" mainly tells the story of Wen Hui Xin and Liang Jingren, senior news anchors in SNK prime time. After the infighting, Wen Huixin became the management by virtue of her decisiveness and professionalism, and vacated the position of female anchor. Zhang Jiayan, who just wanted to do a good job in news and stay away from power struggle, Xu Shiqing, who used her beauty to compete for the upper position, and Xu Xiaowei, who was Huixin’s right-hand man, all became candidates for female anchor in prime time. The drama has created a rich and three-dimensional group image of women in the workplace. At the same time, because it shows the emotional value of modern women in their work, with the plot of "fast pace", "frequent golden sentences" and "all employees’ career brains", from the beginning of "finding a man to marry", "News Queen" has kept pace with word of mouth on all social platforms and achieved excellent performance.
Since its launch, the related topics of "News Queen" have accumulated 735 on the list in Weibo, occupying top1 of Tik Tok drama list and gaining 288 explosions with 10w+ likes; Douban rose from 7.9 to 8.2 in four days; The total broadcast volume of Little Red Book exceeds 3 billion, and bilibili ranks 21, which is highly recommended by Yunhe, Cat’s Eye, Lighthouse, Detawen and other industries. The whole network covers the whole network and there is no short platform. Even Tigers and Zhihu, which have more male users, have high praise.
Youku has worked hard for ten years and achieved results. Two-way cooperation and win-win results.
Ten years’ deep cultivation of Youku Port Theater ushered in a bumper harvest period. In 2013, Youku and TVB reached a strategic cooperation, and exclusively obtained all TVB genuine copyrights. In 2018, Youku, TVB and TVBC jointly launched the "Global Synchronous Drama Series", which realized the simultaneous broadcast of Hong Kong dramas in China and Hong Kong for the first time. In the same year, the "Hong Kong Theater" was branded. In 2020, Youku cooperated with TVB, Huanya and other filmmakers to produce a number of customized Hong Kong dramas, and began a new exploration of Hong Kong dramas. In 2022, Youku put forward the concept of "New Hong Kong Opera". As the benchmark of "New Hong Kong Opera", News Queen is a new sample of Hong Kong Opera jointly created by Youku and TVB, from "the history of Youku’s Hong Kong Opera comes first" to "the phenomenal explosion of Hong Kong Opera on the whole network", which once again proves that "New Hong Kong Opera" is revitalized through self-iteration.
Xie Ying, vice president of Youku, said that Youku has continuously cultivated the minds of Hong Kong drama users for many years, and with the help of the content advantages and market awareness of long videos, it has integrated new technologies and new ideas from the mainland with the mature experience of the Hong Kong drama production team, deeply participated in the selection of topics, created differentiated content, and made classic Hong Kong dramas such as Family Glory and News Queen popular again, and successively launched a series of innovative works such as Super Messenger and Hidden Door.
It is reported that the follow-up reserves of Youku Port Theater are abundant. In addition to the news queen, which is being broadcasted, it will also launch a series of customized dramas with TVB, such as the second cooperation with Chung Shu Kai to create Black Moonlight, which tells the story of women’s workplace; Forensic Pioneer 6, as a classic IP, brought back Bosco Wong, Yuan Weihao and Jie Cai. The Heir of Family Glory, which cooperates with Huanya, Anti-Corruption, which cooperates with Tianxiayi, and innovative drama series with mutual entertainment of music and Taoism are being prepared.