In 2021, Tesla made several price adjustments to the ModelY model in the China market. On March 24, 2021, the price of all models of ModelY was raised by 8,000 yuan, and the adjusted long-life version was 347,900 yuan, and the high-performance version was 377,900 yuan. On September 11th of the same year, the price of ModelY high-performance models was raised by 10,000 yuan again to 387,900 yuan. On November 24th, the price of the rear-drive ModelY rose to 280,752 yuan, an increase of 4,752 yuan. On December 31st, the price of the rear-drive version of ModelY increased by 21,088 yuan, and was adjusted to 301,840 yuan.
In the American market, the price of ModelY has also undergone several adjustments. At present, the latest price of ModelY’s long-life version in the United States is 53,940 US dollars (about 342,012 yuan), and the high-performance version is 58,940 US dollars (about 373,715 yuan). Although the price in the United States is slightly lower than that in China, consumers are also under the pressure of rising prices.
Elon musk, CEO of Tesla, said that Tesla’s goal was to reduce the price of cars, but due to the rising cost of supply chain, it had to temporarily increase the price. The reason for Tesla’s price increase can be attributed to the rising cost of supply chain and the pressure from the state to reduce subsidies for new energy vehicles year by year.
In recent years, Tesla has faced multiple challenges such as chip shortage, capacity crisis and subsidy recession. These challenges have caused Tesla’s price increase to be uncharacteristic, making it difficult for some consumers holding money to buy. The price changes of Tesla cars in the future are still uncertain, and the online auto market will continue to pay attention.