On April 6th, Lei Jun, founder, chairman and CEO of Xiaomi Group, released Weibo, "Today, April 6th, Xiaomi’s 14th birthday. Happy birthday to Xiaomi. " Xiaomi officially celebrated his 14th birthday. At the same time, the 2024 rice noodle festival has also been fully launched. In order to thank rice noodle friends for their companionship and support in the past 14 years, Xiaomi also released a short video related to rice noodles. Through the story of five rice noodles, the story of rice noodles of different ages and industries in the old, middle-aged and young people and the millet in their eyes are told, showing that a brand-new story of millet and rice noodles has begun after the "all-round ecology of people, cars and families" is fully launched.
Xiaomi 14Pro first dropped to 400 yuan.
The theme of this rice noodle festival is "Beauty is new", which is the first rice noodle festival after the official listing of Xiaomi Automobile, and it is also the first rice noodle festival in which Xiaomi’s "people, cars and families are all ecological" is fully launched. Xiaomi not only launched many special activities, flashed benefits, embraced the smart life of the whole scene, but also held a series of beautiful spring activities to meet with rice noodles, which were favorable, thoughtful and more surprising.
During the promotion activities, Xiaomi gave back to rice noodle users with many scientific and technological products and special preferential prices. The highest discount for all products was 3,000 yuan. Now, let’s make the beauty new. The whole rice noodle festival lasts for 20 days, from March 29th to April 17th, and is divided into four stages: pre-sale period, good start, category period and climax period. Among them, the opening day is from April 6 to April 8, the category day is from April 9 to April 14, and the climax period is from April 15 to April 17.
Taking the mobile phone as an example, there are many popular models participating in the activity, and Xiaomi’s four high-end Leica flagship models all participate in the profit-making feedback. Xiaomi 14Pro, known as the flagship of the strongest high-end Leica image in 4,000 yuan file, has a special price of 4,599 yuan in 400 yuan during the rice noodle festival; The standard version of Xiaomi 14 goes straight to 300 yuan, starting at 3,999 yuan, which is the most worthy flagship model during the rice noodle festival; Xiaomi’s third-generation folding screen MIX Fold 3 goes straight to 1000 yuan, and the starting price is only 7999; Xiaomi 14 Ultra, the flagship of Leica’s new generation professional imaging, has also launched the trade-in and upgrade policy, and rice noodles can enjoy the highest subsidy from 1000 yuan when they go to Xiaomi House.
"People, cars, homes, and the whole ecology" is in full swing, and there are many benefits for science and technology.
Last year, Xiaomi officially released a brand-new strategy "The Whole Ecology of People, Cars and Houses", which comprehensively opened up the scenes of "people", "cars" and "homes", realized seamless connection of hardware and equipment, coordinated in real time, and drove industrial chain partners to create a super-intelligent ecology with people as the center and actively serving people. With the official release of Xiaomi SU7, it also marks that Xiaomi’s strategy of "people, cars and homes are all ecological" is moving from "complete closed loop" to "full opening", which is also an important milestone for Xiaomi to make steady progress and strive forward in 2024.
On March 19th, Xiaomi Group released its 2023 annual and Q4 performance report. In the past year, Xiaomi returned to the growth track, and its annual profit doubled, with a total revenue of 271 billion yuan and an adjusted net profit of 19.3 billion yuan, a year-on-year increase of 126.3%. In 2023, Xiaomi firmly practiced the business strategy of "paying equal attention to scale and profit", and the harvest continued to grow. The three main businesses increased steadily and achieved many breakthroughs. The gross profit margins of smart phones, IoT, consumer goods and Internet services simultaneously hit record highs, accounting for 14.6%, 16.3% and 74.2% respectively. Xiaomi’s high-end strategy has once again achieved a comprehensive leap. Shipments of high-end smartphones accounted for more than 20% in the whole year, and Q4 further increased to 28%.
The intelligent ecology has grown steadily. The number of IoT devices (excluding smartphones, tablets and laptops) connected to the AIoT platform reached 740 million, up 25.5% year-on-year. The strategy of "people, cars and homes are all ecological" is being comprehensively promoted. Run forward, the horizon is ahead, thank you for your support all the way.
During the rice noodle festival, smart home goodies launched many discounts, up to 1,600 yuan in Gaoli Province. Go out with more peace of mind, at home with more peace of mind, let’s start a brand-new technological new life together. Mijia instant water purifier Q1000, which is filled with 1 liter of boiling water in one minute, saves 1,600 yuan on rice noodles and the hand price is 2,999; Mijia universal sweeping robot M30S, during the rice noodle festival, 500 yuan’s hand price was reduced by 2999; Xiaomi intelligent door lock M20 Pro supports 3D structure light brush face unlocking, and the price of rice noodle festival is 2799 yuan. Xiaomi TV S 75 Mini LED went straight to 900 yuan, and the price was only 4599 yuan. In addition, there are all kinds of high-end household appliances with outstanding quality, and the activities of smart and good things are constant.
A brand-new story of millet and rice noodles begins.
On April 8th, Xiaomi Company specially produced and released a short video on the theme of rice noodles. In the video, there are not only the warm and smart home life of a family of three, but also the long-term attitude of the 73-year-old marathon runner, the sincerity and respect of the podcast manager, the trust and persistence of the 14-year-old rice noodle, and the street photographer’s praise and experience of Xiaomi’s image.
Smart home knows you better. The first hero in the story, James Li, is an "old" rice noodle for 14 years. He has a happy family of three and lives in a quadrangle with more than 40 pieces of Xiaomi AIoT equipment, which can be said to be a typical smart home life scene. Four years ago, after having a daughter, James Li chose to move to a courtyard house in the suburbs. In order to make the family live more comfortably, there are more and more millet equipment at home. In the words of the Li Quan family, "people used to take care of their families, but now people are taken care of by their families."
Long-term continuous investment and deep cultivation of the underlying technology are the core direction for Xiaomi to adhere to the iron law of "technology-oriented" and firmly invest in the future. Jin Youhua, a 73-year-old six-star marathon runner, has the most direct personal experience of long-term continuous investment. In his eyes, what Xiaomi presents to everyone is very, very persistent, and he doesn’t give up easily on one thing. "Just like running a marathon, long-term continuous investment can break through the limit and achieve something. Xiaomi’s 14 years have been a process of convincing and loving. I believe that Xiaomi’s tomorrow will be more brilliant and more new stories will be written. Happy rice noodle festival. "
As a new friend of Xiaomi, Yang Dayi, the host of the podcast, felt the bridge of sincere connection. Strictly speaking, he didn’t count rice noodles. Until the Dunhuang Film Festival last year, he saw photographers cheering and jumping in the desert, and found that his works were presented in this desert that could represent the traditional culture of China, and he felt great respect and sincerity. "Through that activity, I am more willing to make friends with Xiaomi now, and I am willing to have more new stories with it in the future."
In addition, there are two new and old friends of Xiaomi in this rice noodle story video. Huang Yu, a friend of the new rice noodle street photographer, is the winner of the gold medal in the Xiaomi Photography Competition. After using Xiaomi, she found that as long as she carefully observes the small things around her, there are great moments. Wu Xiangyu, an old friend, told Xiaomi to build a car that was well known by many people. "If you rush to build it, I will dare to buy it."
Rice noodles first, then rice noodle festival. Because of rice noodles, Xiaomi. This short video released by Xiaomi is a story about rice noodles, and it is also a thank-you to all rice noodle friends, aiming to express their unswerving support over the past 14 years. With the full opening of "the whole ecology of people, cars and homes", the story of a brand-new millet and rice flour with the best state and promising future has also been fully opened!
About Xiaomi Group
Always believe that good things are about to happen.
Xiaomi Group was established in April 2010 and listed on the main board of Hong Kong Stock Exchange on July 9, 2018. It is a consumer electronics and intelligent manufacturing company with smart phones, intelligent hardware and IoT platform as its core.
With the vision of "making friends with users and being the coolest company in users’ hearts", Xiaomi is committed to continuous innovation, constantly pursuing the ultimate product service experience and the company’s operational efficiency, and strives to practice the company mission of "always making good products that touch people’s hearts and have good prices, so that everyone in the world can enjoy the beautiful life brought by technology".
Xiaomi is one of the leading smartphone brands in the world, and its smartphone shipments rank among the top three in the world. By December 2023, there were 641 million monthly active users of MIUI worldwide.
At the same time, Xiaomi has established the world’s leading consumer-grade AIoT (Artificial Intelligence and Internet of Things) platform. As of December 31, 2023, the number of IoT devices (excluding smartphones, laptops and tablets) connected to Xiaomi AIoT platform reached 740 million.
The group’s business has entered more than 100 countries and regions around the world. In August 2023, Xiaomi Group entered Fortune Global 500 for five consecutive years, ranking 360th.
Xiaomi Group is currently a constituent stock of Hang Seng Index, hang seng china enterprises index, Hang Seng Science and Technology Index and Hang Seng Shenzhou 50 Index.