YU7, a new model of Xiaomi SUV, is very popular, and Lei Jun shares his forward-looking decision-making thinking.

Recently, Xiaomi Automobile officially unveiled the mystery of its first SUV model, YU7, on the night of December 9, and announced the news to the public through a fascinating poster. It is reported that this highly anticipated new car is expected to be officially launched from June to July next year, and has quietly appeared in the 390th batch of Announcement of Road Motor Vehicle Manufacturers and Products issued by the Ministry of Industry and Information Technology.

With the rapid spread of news, the keyword "Xiaomi YU7" is like a strong storm, which quickly climbed to the peak of the hot search list of social platforms. Lei Jun, the helm, chairman and CEO of Xiaomi Company, also issued a document at the first time to explain the original intention of the publicity of the YU7 model. He said frankly that he hoped that the test vehicle could shed its heavy camouflage as soon as possible, so as to conduct a more comprehensive, detailed and large-scale long-term test, thus ensuring the excellent quality of the product.

According to the detailed declaration information provided by the Ministry of Industry and Information Technology, the body size of YU7 is considerable, with a length of 4999mm, a width of 1996mm, a height of 1600mm and a wheelbase of 3000 mm.. This size data is quite close to Xiaomi’s existing SU7 model, but it has made a breakthrough in width and height, showing a more spacious driving space.

In terms of design, YU7 perfectly inherited the design essence of SU7, Xiaomi’s first car, showing a distinctive family style. Its front and rear shapes are exactly the same as those of the SU7, and the same front and rear light groups and fangs-shaped air intake design all reveal a strong sporty atmosphere. On the other hand, the side lines are similar to the Ferrari, showing a unique charm between SUV and sports station wagon.

The new car has also made great efforts in the details, providing a brand-new style of five-frame wheels and eye-catching yellow brake calipers, adding a bit of dynamism and vitality to the whole car. Xiaomi YU7 also provides consumers with another wheel hub style as an optional configuration. Its closed design is not only beautiful and elegant, but also helps to reduce the drag coefficient of the vehicle, thus improving the endurance.

In terms of technical configuration, YU7 also lived up to expectations. It is equipped with a dual-motor system provided by Suzhou Huichuan United Power System Co., Ltd., with a power configuration as high as 220/288kW and a comprehensive peak power of 691 HP, which is slightly higher than that of the SU7 MAX model. The new car can provide a top speed experience of 253km/h, allowing drivers to fully feel the collision between speed and passion. The producers of ternary lithium-ion battery monomer and assembly are from Jiangsu era and Zhongzhou era respectively, and both companies are affiliated to Contemporary Amperex Technology Co., Limited, which provides a strong power guarantee for new cars.

With the confirmation of the news that YU7 will be listed next summer and the rumors that SU7 Ultra is planned to be launched in March next year, the second phase of Xiaomi Automobile’s planned production in 2025 will face severe production demand challenges. This is undoubtedly a major test of Xiaomi’s automobile production capacity and supply chain management.

Mintel released the report "Global Consumer Trends 2024"

Insight into consumer demand and interpretation of the underlying reasons, Mintel recently released the report "Global Consumer Trends in 2024" and pointed out five major trends that will affect the global consumer market in 2024. These five trends are related to the increasingly important interpersonal relationship, the reality of coping with climate change and the uncertainty of the influence of artificial intelligence:

People and subjectsskill

In this world dominated by algorithms, we need to give full play to the potential of technological revolution to optimize our lives based on human skills and emotions.

Consumer pricevalue

Consumers will re-evaluate what is important to them, which will not only affect their consumption demand and desire, but also affect their concept of value.

Social rehabilitationpromote/begin/get up/perhaps/a surname/interest

In recent years, some consumers are addicted to online entertainment to get happiness, while ignoring meaningful interpersonal communication in reality. They will seek new forms of intimacy for their physical and mental health.

Green new ownerZhang

It is far from enough to integrate sustainable development into daily life and work. The realistic issue that consumers and brands will face in the future is how to survive in the new climate environment.

Face up to realitysolid

Brands and consumers will work together to deal with uncertainty in new ways.

Matthew Crabbe, Trend Director of Mintel in Asia Pacific, expressed his views on how these trends will affect the market, brands and consumers in 2024 and beyond:

Man and technology

"today’s rapidly developing AI technology seems to be expected to surpass human output capacity. When consumers and enterprises learnhabitWhen mastering balanced emerging technologies, consumers will also begin to appreciate the uniqueness of human beings-emotion, empathy, creativity and the desire to establish contact with real human beings. It is expected that there will be a new label of "human is advanced", that is, people will have the idea that products or services provided by real people are more advanced, which will make craftsmen with irreplaceable creative spirit of AI more popular. As the collective memory of the pre-technological era becomes more distant, nostalgic elements are also attractive to the younger generation who only understand the convenience of the digital world. Consumers’ demand for such services that care about human nature will increase, such as how to help people express themselves better and establish high-quality interpersonal relationships. "

Consumption value

"For budgetary reasons, consumers will weigh consumption choices more strictly and pragmatically, and balance quality and cost. The social and emotional value of the brand will become more and more important, because consumers pay more attention to the brand’s personal significance rather than the social significance represented by the brand. Brands that change the rules of the game, while respecting consumers’ priority on quality, will also establish emotional ties with consumers through personalized products and tap their exploration spirit. In the end, competitive brands will expand and use their traditions, achievements and success stories to prove their value. "

Social revival

"In recent years, great changes have taken place in the way of interpersonal communication. Although consumers have more electronic devices, the impact of social media and excessive information has also brought stress and burnout. Interpersonal relationship is becoming an important direction for consumers to explore health and happiness. Brands have helped to develop the self-healing industry by creating products to create a "comfort zone" for users, but now brands need to think about how to guide people out of the comfort zone of self-healing and return to the real world to continue to improve their personal health in the social environment. The brand will redefine healing, which is not only limited to self-care, but also extends to the relationship with others, such as expanding the social attributes of daily life scenes (from morning coffee to night skin care programs). Sensory attraction brought by human interaction-hugs, handshakes and other forms of social contact will be ways to improve health and quality of life. "

Green new idea

"Consumers are facing the challenges brought by climate change, and they gradually realize that they need to take the initiative and join hands to meet the challenges. Brand must achieve a breakthrough, from the strategic intention of focusing on sustainable development to practical, sustainable and landing solutions. By using forward-looking tools, enterprises can rebuild the framework to deal with the climate crisis, from reducing carbon footprint to actively regenerating and giving back to the environment, so as to gain the favor of consumers. Encourage consumers to embrace the green vision and mission, and believe that their collective efforts can have a positive impact on environmental protection and help cultivate consumers’ brand loyalty. "

Face reality

"Inflation, financial crisis and geopolitical risks will continue to aggravate global uncertainty, while climate change is the most concerned issue for consumers. In addition, the innovation and application of artificial intelligence technology have brought new uncertainties. Instead of resisting the influence of various sources of uncertainty, brands should give up whitewashing, adopt a more honest and frank attitude, provide better products and services, and share practical information and suggestions. Brands can help consumers realize the complexity of their emotions and lead a dialogue to accept negative emotions. "

About Mintel

Mintel understands the needs of consumers and interprets the underlying reasons. As the world’s leading market research and consulting company, we analyze consumers, markets, product innovation and competition patterns, and provide a unique perspective on global and local economies. Since its establishment in 1972, our predictive analysis and professional recommendation have helped customers make more informed business decisions more quickly. Mintel helps enterprises and talents grow. For more information, please visit Mintel official website.

Reporting/feedback

[Magnificent 70-year struggle new era] Lianhua County, Jiangxi Province: beautiful countryside has planted poverty-stricken fruits, and the elderly have set off a fever for helping students.

  Cctv news(Reporter Yuan Yuqian) Muddy dirt roads are gone, replaced by parks and green spaces; The uninhabited small lake is gone, replaced by water features that can be boated on the lake; The old house by the lake disappeared and was replaced by a unique homestay; There are no villagers hawking by the roadside, and they are replaced by the enthusiastic boss in the picking garden … … This is an earth-shaking change in Haitan Village, Lianhua County, Pingxiang City, Jiangxi Province in recent years, and it is also a microcosm of the tough battle against poverty in Lianhua County.

  The fragrance of melons and fruits attracts tourists in droves.

  Haitan Village is located in the mountainous area. In the past, the traffic was inconvenient, the village collective economy was blank, and the villagers’ living conditions were poor. In recent years, relying on the characteristic rural tourism industry and government support policies, Haitan Village has actively developed the courtyard economy according to local conditions, turned the orchard into a picking garden, established eight scale bases such as watermelon, honey pear, organic tea, base, low-grade camellia oleifera, Eucommia ulmoides and livestock and poultry breeding, and cultivated eight farmers’ cooperatives such as Haitang Bay.

Today's Haitan Village is famous as a "melon and fruit village". He Guoqiu said that it was not enough to sell before, but now it is not enough to sell _ copy. jpg

Today’s Haitan Village is famous as a "melon and fruit village". He Guoqiu said that it was not enough to sell before, but now it is not enough to sell.

  Nowadays, in Haitan Village, there are 20,000 mu of alpine watermelons, honey pears, peaches, black plums, yellow plums, etc. The pears, peaches and watermelons planted are not only big but also as sweet as honey, making them a veritable "melon village". In 2011, Haitan Village was selected as "Top 100 Beautiful Villages in Jiangxi Province". In December 2017, Haitan Village won the first place in the construction evaluation of beautiful countryside City in Jiangxi Province because of its ecological and climatic advantages.

  "The fruits planted in the past are always sold by the roadside, but the sales are limited. Since the beginning of the development of the tourism industry, a large number of tourists will pick in the orchard every late July. " He Guoqiu, a 66-year-old villager, told reporters that it was originally "not enough to sell ’ Now it is "not enough to sell". Before getting rid of poverty, his income was only enough to maintain food and clothing. Now his annual income can reach 70,000 to 80,000.

  Old people donate 500 thousand to help get rid of poverty

  "Lianhua County is one of the 25 key poverty alleviation and development counties in the province, and our poverty alleviation work adopts ‘ One village, one plan ’ 、‘ One household, one policy ’ Adhere to the specific analysis of specific issues and truly implement poverty alleviation work. " Zhu Minmei, deputy magistrate of Lianhua County, introduced that Lianhua County takes the construction of a national-level ecological county and a strong tourist county in China as the main line, focusing on guiding poor villages to cultivate leisure and sightseeing agriculture, developing eco-tourism, and striving to create a "four-season flower sea" with flowers and flowers in all seasons, which can attract tourists to visit all year round.

  At the same time, Lianhua County has fully implemented the village renovation project, renovated dilapidated houses and repaired old houses in rural areas, hardened more than 74,000 meters of roads, and mobilized villagers in 14 townships, towns and farms to plant fruit trees. Village renovation has released a powerful tourism dividend from the good ecological resources in rural areas, which has driven more than 5,000 poor households in the county to get rid of poverty and become rich.

  In addition to the government’s efforts, there are also many spontaneous forces in society that are helping to get rid of poverty.

Wang Zhenmei set up Zhenmei Education Fund with 500,000 savings in his octogenarian years.

Wang Zhenmei set up Zhenmei Education Fund with 500,000 savings in his octogenarian years.

  Wang Zhenmei, a 94-year-old man from Taisha Village, Lianhua County, is a typical figure who is helped out of poverty by social forces. In his octogenarian years, the old man set up the Zhenmei Education Fund with 500,000 savings to help poor children, reward outstanding students and encourage them to complete their studies.

  "Wang Zhenmei has always been enthusiastic about public welfare. In 2014, she donated 10,000 yuan to the Association for Rewarding and Promoting Learning in the township, and also donated schoolbags for school children." Zhang Jiefa, president of Zhenmei Education Foundation, said that such an old man who is generous in promoting his studies is very stingy with himself on weekdays. A pair of sandals with 6 yuan has been worn for more than ten years.

  "In 1965, I suffered from schistosomiasis. My village neighbor carried me to the hospital on a stretcher. You 3 yuan and I 5 yuan collected more than 1,000 yuan to save lives. I have only two wishes in my life, one is to join the party and the other is to repay the society. " Wang Zhenmei told reporters that he is well aware of the importance of rejuvenating the country through education and wants to run Zhenmei Education Fund forever and use his own strength to achieve poverty alleviation in children’s education.

  The deeds of the old man Wang Zhenmei touched more caring people, and formed a social atmosphere of "turning small love into great love and turning small family into everyone" in Lianhua County, and the foundation gradually grew.

  Government-led, social assistance, and love surged throughout the city. On the road of getting rid of poverty and heading for a well-off society, Pingxiang Lotus performed a wonderful "chorus" of decisive battle to get rid of poverty.

International Program Mode Express (227)

1. Puzzle solving combined with sports, throwing the ball into the hole can win the prize money.

Lucky Red Ball is a quiz show with Martin Rütter as the host. Players need to work in pairs to answer questions about music, sports, entertainment news, etc. The winning team may get a prize of 100,000 euros.

One of the characteristics of the quiz in the program is that the questions will not be presented in words, and all questions will be presented in the form of audio, puzzles or animations. For example, in the challenge of finding pictures, the contestants need to choose one of the four pictures corresponding to the first picture. Players will sit in a giant sleigh opposite the host, and the sleigh will slide farther and farther as the game progresses. At the beginning of the next race, the sled will sink into a hole in the ground. Whenever the players answer a correct question, they must put a red ball into a hole in the ground in a way similar to bowling, so as to ensure that they can get a bonus. However, as the sled seat goes away, the pitching area is farther and farther away from the hole, and it is more and more difficult to throw into the hole. If the players run out of red balls, they will be eliminated Between each question, the contestants can decide to stop answering questions at any time and take away the accumulated bonus. But if you want to win the final prize of 100,000 euros, the contestants must answer the last question on the 10th track.

According to the original design of the program, the audience was set in a semi-circular area behind the sleigh, just like an ancient arena. However, due to the epidemic, the program can only be recorded without an audience.

2. The Dutch broadcast the ice talent competition program, and the "Ice Sculptors" decided the skill level.

Master of Ice Sculpture is a talent competition program with the theme of ice sculpture art. Six experienced ice sculpture artists will learn skills in the program and strive to produce the most beautiful ice sculpture works. Each program will set a different competition theme, and the theme of the first program is magic. The contestants will have two rounds of competition, one outdoor and the other indoor. The indoor competition environment is a studio specially built according to the theme of the program, which can create a better display space for the ice sculptures of the contestants. The player with the lowest score in each program will be eliminated, and the three remaining players will compete in the final. The judges of this program are Alec Messchaert and Anique Kuizenga, who will grade the contestants’ works.

3. Interesting topics test professional musicians and measure how high the "sound quotient" of big stars is.

Test Your Tone Quotient is a music-themed game program that tests the music knowledge of Norwegian stars, with Anders Hoff as the host. Singer Silya Nymoen and actor Jakob Schøyen Andersen will be the leaders of the two teams in the program, and new star guests will participate in the competition in each program. Can the contestants identify the tune of a song in one second? Can they see through the truth when the guests claim that they are performing original songs? A variety of music-related challenges are waiting for the contestants to complete. These challenges include not only questions and answers about music, but also performance projects such as chorus challenges. The "sound quotient" of the guests will be judged according to their performance in the challenges. Audiences can challenge the music with the stars in front of the TV to test how high their "sound quotient" is.

4. Netflix documentary program focuses on Indian weddings and records wedding date of 12 couples.

Wedding date is a documentary program with the theme of Indian wedding. The program recorded the whole process of 12 Indian couples preparing for their dream wedding, and showed the audience all kinds of twists and turns and unexpected moments they experienced in preparing for the traditional Indian wedding. On the one hand, it presented the audience with eye-opening content, on the other hand, it explored how the amazing Indian wedding was created. In order to organize the most exciting luxury Indian wedding, the couple and their relatives and friends are doing their best. The program not only truly records the whole process of wedding preparation, but also shows the dramatic scenes and unique personal inner entanglements in each family, which makes the program show as dramatic effect as Bollywood movies.

5. 40 questions are aggressive, forcing the star’s truest side from shallow to deep.

"40 questions" is a brand-new revision of the program of the same name that was broadcast on CNN Turk and Kanal D channels in Turkey. In the program, the host will conduct an interview for 80 minutes, and the invited star guests need to sincerely answer 40 questions about him, and the answer time for each question is only 2 minutes. These problems involve the personal, family, career and many other aspects of the star. Among them, some questions are raised by experts from different fields, while others are raised by viewers through video or social media. These questions are divided into two categories: the first category is green simple questions, and the second category is red questions, which refer to questions that no one dares to ask under normal circumstances. What the star guests need to do is to answer as many as 40 questions as possible in the 80-minute interview, but as the program goes on, the questions will become more and more sharp and direct, forcing the guests to gradually show their truest side.

6. Stars return to childhood campus and recall childhood memories in the classroom.

"When I was Young" is a documentary program that allows celebrities to return to school and recall childhood events, with Eric Goens as the host. In each program, a celebrity guest will return to his former campus. By revisiting their old places, celebrities will revisit the playground, coffee shop, gymnasium and other places on campus and recall their feelings in the first year of school. In addition to celebrities themselves, the host will also visit celebrities’ parents, family members, close friends, teachers and first love, and listen to their impressions of celebrities’ childhood. At the end of each program, celebrities need to take a "surprise exam" in the classroom, and they need to answer the questions they took when they were ten years old.

In the first episode, the famous hostess Julie Van den Steen returned to her old school in Dandmond. There, she studied reading and writing, spent warm time with her grandmother and met her first love. Eric Goens, the host, hopes to discover the truest side of Julie when she was a child from her old acquaintance.

International model market information

1. ITV TV ordered The Masked Dance King.

ITV, a British commercial television station, has announced that it will adapt the mode of The Masked Dance King and make it into a 90-minute local adaptation of seven episodes. The program will be produced by Bandicoot Scotland and is expected to meet the audience this spring.

The masked dancing king model is born out of a game link in the famous American talk show Ellen Show, and draws lessons from some elements of the global hot Korean model The Masked King of Songs. In the program, celebrities from all fields will wear strange clothes, masks or hoods to hide their identity and dance with music on the stage. A guessing team composed of several stars will work with the audience to guess the true identity of celebrities under the mask according to some clues given by the program group.

The American version of The Masked Dance King was broadcast on FOX at the end of 2020. The lineup of the star guessing jury of the British version of the program has been announced, including dancer Oti Mabuse, comedy stars Jonathan Ross, Mo Gilligan and hostess Davina McCall.

2. The Weakest Link returns to the Australian screen.

Nine Networks, an Australian TV station, has ordered the answer program "The Weakest Link" in the new season, which also marks the return of this old classic model to the Australian screen after a lapse of 19 years.

Each program of "The Weakest Link" invited 9 contestants to participate in it, and conducted several rounds of answering competition. After each round of competition, all the players must choose the player who they think is the weakest in the last round of answering questions, and the player with the most votes will be eliminated until only two players are left to start the final showdown. There are not only exciting and quick answers, but also people’s games created by incomplete and fair rules, so it is loved by audiences all over the world.

So far, the weakest link model has been adapted in 46 countries and regions around the world.

3. The international distribution right of King of Golden Melody belongs to Banijay.

Banijay Rights, a British model company, recently obtained the international distribution right of the old entertainment model "King of Golden Melody" and will be responsible for the distribution and sales of this model outside the United States, Canada, Australia, Russia and Poland. Previously, the sales of this model were handled by the American production company Prestige Entertainment.

The model of King of Golden Melody was first born in 1950s, and it has been enduring for many years. It has been published locally in 26 different countries. In the program, two contestants compete for their familiarity and recognition of popular golden songs through various small games. The latest American version of the program was broadcast on FOX TV in January this year. Randy Jackson led the live orchestra to play and give a topic, and Jane Krakowski was the host. 

Author | Du Meng

Editor | Peng Kan

Edit | Hu Yuxin

Typesetting | Li Kexin

Today’s film review | You can shoot without money! Surprise and prospect of small-budget science fiction films

Special feature of 1905 film network Since the emergence of the series of movies, most viewers have equated science fiction movies with large-scale production. However, in fact, as long as it is done skillfully, a low-cost science fiction film with no scenes, special effects and no lineup can also bring unexpected surprises.


In this program, producer and film critic Ji Shaoting are invited to talk with us about science fiction films that are not afraid of poverty.



 Ask and answer quickly.







 50 thousand, 100 thousand, you can also make science fiction movies? 


In the audience’s impression, science fiction films are always associated with terms such as "big production", "high cost" and "burning money". Its production cost is nearly 900 million yuan, and its production cost is more than 2 billion yuan. The cost of these classic productions seems to confirm this view.



In fact, many low-cost sci-fi movies can also bring viewers a brand-new viewing experience. According to the volume of investment, these low-cost science fiction films can be divided into three levels: ultra-poor, very poor and micro-poor.


"Ultra-poor" science fiction film (tens of thousands)



"Super poor" sci-fi films can be filmed with a budget of tens of thousands of yuan. For example, The Originator, a feature film directed by Shane carus, was written, starred and invested by director Shane Carruth himself. The production cost was less than $7,000, but the box office earned $425,000.


"Very poor" science fiction film (100,000-level)



The production cost of "very poor" sci-fi movies is about several hundred thousand yuan. For example, the shooting cost of a film directed by Richard Schenkman is 15 thousand dollars, about 110 thousand yuan; The shooting cost of the film "The Night of the Comet" is only 50,000 US dollars, about 350,000 yuan.


"Micro-poor" science fiction film (million-ten million)



The production cost of "micro-poor" sci-fi films is about one million to ten million yuan. For example, Mad Max, a masterpiece known as the "wasteland wind" in the history of science fiction, costs about 2.1 million RMB. The production cost of domestic sci-fi films directed in 2023 is about 10 million RMB.


 Advantages of low-budget science fiction films 


Compared with large-scale sci-fi movies with special effects rendering, low-cost sci-fi movies have no funds to "build a spaceship" or explore other worlds, and lack visual effects selling points in visual display, so they pay more attention to the depth of exploration in content, and are keen to set the story in a narrow space such as living room and office, and conduct a deeper and more philosophical discussion on a scientific proposition. It also shows a more unique sci-fi texture.


For example, the recently released film tells that the office staff are caught in the "Monday" time cycle, and the only way to escape from the cycle is to fulfill the boss’s dream. The film reveals the truth of the workplace in the form of science fiction. Employees are under pressure and tired, while the boss is at ease. After the film was released, it was widely discussed. Perhaps for ordinary people, the unconstrained style in life is more grounded than the distant exploration of the universe. Small-budget science fiction films abandon the grand narrative of traditional science fiction films and will resonate with the audience closer to life.



 "Saving Money" of Small-budget Science Fiction Films 


Small-budget sci-fi films will inevitably encounter limitations in the production process. For example, in order to save costs, the creator of the Space Exploration Editorial Department chose to use wood carvings to make the remains of the space return capsule. In this regard, Ji Shaoting shared the "saving money" of three small-budget science fiction works in the program:



Flexible setting


There are three common settings in science fiction movies: parallel universe, time cycle and close encounters of the third kind, which is what we often call "aliens". The expressions of these three kinds of settings in the film can be adjusted according to whether the funds are sufficient. For example, in the famous one-day cycle movie, the protagonist circulates in a small town, while the Japanese sci-fi movie Crazy Monday, which has a relatively low cost, narrows the scope of the cycle to an office.



The film invites famous actors to play magical aliens with a lot of special effects. The cheap version of this kind of setting is "Cosmic Exploration Editorial Department" directed by Kong Dashan, in which the main actors look for aliens. Although there are no aliens in the whole film, it also has a unique sci-fi texture.



Carved script


The script and the actor’s lines are very important in the presentation of film texture. For example, the classic film The Night of the Comet has a solid play and a huge amount of lines, which seems to be a small conversation in life, but in fact it is extremely scary. At the beginning of the film, the details of the heroine’s phone call changed from "I want to take XXX on the expressway" to "XXX takes me on the expressway", which implies that the universe is disordered under electromagnetic interference.



Preceding art


The production of low-cost sci-fi movies should "spend money on the cutting edge", especially in art design and rendering. For example, the film spends most of its money on the design of the internal structure of the body of the AI robot. The translucent body shows a complex mechanical structure, which brings unexpected visual shock to the audience. The film also won the 88th Academy Award for Best Visual Effects.



The limitations and prospects of domestic low-cost science fiction films.


Since the publication of Cosmic Exploration Editorial Department in 2023, the production of small-budget sci-fi films in China seems to have come to a standstill. Is the creator’s vision too high, or does his creative ability fail to keep up? In this regard, Ji Shaoting believes that creators and industries have corresponding problems.


On the one hand, the ability of creators in the whole industry is relatively weak, and directors with rich studio experience and deep understanding of science fiction like Kong Dashan are rare at present.



On the other hand, the vigorous development of low-cost sci-fi films depends on the basic development of the whole film industry. Only when the soil of the whole film industry is more fertile and the industrial base is improved, can low-cost sci-fi films have a broader creative space.



Trends of new sci-fi films



At the end of the program, Ji Shaoting commented on the future trends of films in the field of science fiction: "From the film list, we can find many heavy industry works like, and, and there are also many films with relatively low cost. I look forward to seeing more differentiated science fiction works in the future. " Sci-fi doesn’t have to be a blockbuster. I hope there will be a hundred sci-fi movies on the screen in China in the future.

How to protect farmers’ interests? The amendment of land management law reforms "three plots of land"

  Rural land system is a national basic system, and the reform of rural land system is related to the vital interests of farmers. The revision of the land management law has made the latest provisions on rural "three plots of land" such as rural land expropriation, collective management construction land entering the market, and homestead system reform. While protecting farmers’ land rights and interests, it has realized a major institutional innovation in rural land management — —

  At the 12th meeting of the 13th the National People’s Congress Standing Committee (NPCSC), which closed on August 26th, the decision on amending the Land Management Law and the Urban Real Estate Management Law was voted by the meeting. Because the law involves the reform of "three plots of land" in rural areas — — Rural land expropriation, collective construction land entering the market and homestead system reform have attracted much attention.

  The subjects involved in the reform of rural land system and the interests involved are very complicated, which will affect the whole body and must be promoted cautiously and steadily. In this regard, the National People’s Congress Standing Committee (NPCSC) authorized the State Council three times to actively and steadily promote the pilot reform of rural land system. Since 2015, the relevant reform pilot work has been carried out in 33 regions across the country, forming a number of institutional innovations that can be replicated, promoted and facilitated.

  On the basis of summing up the pilot experience and absorbing the reform results, the newly adopted amendment to the land management law insists on unshakable public ownership of land, the interests of farmers are not damaged, the strictest farmland protection system and the strictest economical and intensive land use system, which has upgraded the successful experience of the CPC Central Committee in the rural land system reform and made a number of innovative provisions in the rural "three plots" reform.

  Rural land expropriation:

  Give more protection to land-expropriated farmers.

  In the reform of "three plots of land" in rural areas, the reform of land acquisition system is called the most difficult bone to chew. The current land expropriation system in China has some defects, such as too wide scope of land expropriation right, low compensation standard and single resettlement way. In view of these problems, the Third Plenary Session of the 18th CPC Central Committee proposed to narrow the scope of land acquisition, standardize the procedures of land acquisition, and improve the reasonable, standardized and diversified security mechanism for land-expropriated farmers. In the pilot process, the reform of land acquisition system in various places made great efforts to make breakthroughs in narrowing the scope of land acquisition and actively practiced in standardizing land acquisition procedures.

  "The amendment clearly defines the public interest of land acquisition for the first time. It turns out that both the Constitution and the Land Administration Law stipulate that the state can expropriate land for the needs of public interest, but there is no clear legal provision on what is public interest. At the same time, the Land Management Law also stipulates that any unit or individual must use state-owned land when using land, which leads to expropriation becoming the only way to obtain land. " Wei Lihua, director of the Regulation Department of the Ministry of Natural Resources, said that on the basis of summing up the pilot experience, the revision adopted the enumeration method, which clearly defined what is public interest and which can use the state expropriation right.

  In addition, the amendment to the Land Management Law also made it clear for the first time that the basic principle of land expropriation compensation is to ensure that the original living standards of landless farmers are not reduced and their long-term livelihood is guaranteed. "The regulations have changed the original purpose of land expropriation to determine land compensation in the past, the land compensation fee and resettlement subsidy are determined by the annual output value multiple method, and the original annual output value multiple method of land is replaced by the comprehensive land price of the district. On the basis of the original land compensation fee, resettlement compensation fee and ground attachments, rural villagers’ housing compensation and social security fee have been added, thus legally constructing a more perfect security system for landless farmers. " Wei Lihua said.

  Yang Heqing, deputy director of the Economic Law Office of the Legal Affairs Committee of the National People’s Congress Standing Committee (NPCSC), pointed out that this revision has also improved the procedures for land expropriation, requiring the government to conduct land survey and information disclosure before land expropriation, and to consult with the landless farmers, organize hearings when necessary, and sign an agreement with them before applying for land expropriation, thus greatly protecting the interests of farmers.

  Collective operating construction land entering the market:

  Pave the way for the development of urban-rural integration

  In Wei Lihua’s view, the entry of collectively operated construction land into the market is the biggest highlight of the revision of the land management law. Previously, it was stipulated that collectively-operated construction land could not enter the market. If it is to enter the market, it must be changed to state-owned land.

  "The amendment to the Land Management Law has broken the legal barriers for rural collective construction land to enter the market. Article 43 of the original land management law was deleted, and any unit or individual who needs to use land must use state-owned land. It is added that rural collective construction land can be directly used by units or individuals other than rural collective economic organizations by means of transfer or lease, provided that it conforms to the plan and is registered according to law, and with the consent of more than two-thirds of the members of the collective economic organizations. At the same time, users can transfer it again by means of transfer, exchange and mortgage after obtaining rural collective construction land. " Wei Lihua said that this is a major institutional innovation, which cancels the dual system that collective construction land cannot directly enter the market for many years, and removes institutional obstacles for the integration of urban and rural areas.

  Experts said that giving collective construction land the same power as state-owned construction land, and bringing collectively-operated construction land into the state-owned construction land market for public trading, has given full play to the decisive role of the market in the allocation of land resources, and achieved equal access to the market and fair competition between urban and rural land.

  In addition, the industry believes that this move is conducive to revitalizing rural collective assets and improving land security. During the pilot project, Deqing, Zhejiang, Changyuan, Zezhou, Shanxi, Haicheng, Liaoning and other places entered the market to build township (town) industrial parks through collective construction land adjustment, which provided an effective platform for promoting rural industrial agglomeration and transformation and development. By the end of last year, the pilot areas had gained a total income of 17.81 billion yuan. Among them, Zhejiang Deqing has entered the market with 183 cases and 1,347 mu of collective construction land, and rural collective economic organizations and farmers have gained a net income of 270 million yuan, benefiting more than 180,000 farmers, covering 65%.

  Reform of homestead system:

  Allow villagers to voluntarily withdraw with compensation.

  "Old houses can’t be demolished, and the new population has no land for approval". Before the pilot reform, the basic characteristics of the rural homestead system were free acquisition, one house for one household, legal area and restricted transfer. However, with the young and middle-aged people entering the city, many rural homesteads are idle, and there are problems such as "one household has more houses". The data shows that by the end of 2015, the land for rural residential areas in China was 285 million mu. Among them, from 2006 to 2014, the permanent population in rural areas decreased by 160 million, while the land for rural residential areas increased by 30.45 million mu.

  Driven by the reform of the homestead system and the unified registration of rural real estate, all the reforms of the homestead system have made positive progress, from the registration and certification of confirmation of rights to the self-management of villagers to the voluntary paid exit of the homestead. By the end of last year, about 140,000 households and 84,000 mu of scattered and idle homesteads had been withdrawn from the pilot areas, and 58,000 rural housing mortgage loans were handled, involving an amount of 11.1 billion yuan. Experts said that the reform of the homestead system has guaranteed farmers’ land rights and interests and effectively met farmers’ diversified housing needs by solving problems left over from history. The system design of rural housing mortgage, paid withdrawal and circulation has increased farmers’ property income.

  Wei Lihua said that at present, some rural villagers have settled in the city. Regarding the question of whether their original homestead in rural areas is allowed to withdraw, this amendment proposes to allow rural villagers who have settled in the city to voluntarily withdraw from the homestead with compensation. "If farmers are unwilling to withdraw from the homestead, the local government cannot force them to withdraw from the homestead, and it must be on a voluntary and paid basis."

  Yang Heqing introduced that China implements the basic management system of one household and one house for homesteads, which will lead to the shortage of homestead land in some places with few people and lots of land. In this regard, the revision of the law requires local governments to find other ways to ensure the realization of rural residents’ right to live. In addition, the authority to examine and approve rural residential sites has been delegated, and it is clearly required to arrange rural residential sites reasonably through planning to facilitate the improvement of rural living conditions.

  Reporter Zhang Xue

On the strategy of Jintai: 2024 "consumption promotion year", how to interpret the consumption mentality and future trend?

On February 2nd, the release and seminar of "2023 Annual Consumption Hotspot Observation Report" (hereinafter referred to as "Report") hosted by People’s Network Research Institute was held in Studio 1 of People’s Network. Combined with the top ten consumption trends and related hot spots summarized in the Report, representatives from China Academy of Social Sciences, China Macroeconomic Research Institute, Heilongjiang Provincial Department of Culture and Tourism and Internet consumption platform enterprises launched a round-table discussion around the two themes of "reading consumption mentality, grasping consumption trends" and "improving consumption environment and stimulating consumption potential". The two round-table discussions were hosted by Liao Canliang and Dong Jinzhi, researchers of People’s Network Research Institute respectively.

Roundtable discussion on "Interpreting consumption mentality and grasping consumption trend" (photo by People’s Daily Online Yu Kai)

"Improving the consumption environment and stimulating consumption potential" roundtable discussion site (photo by People’s Daily Online Yu Kai)

Cultural tourism consumption is the bright color in the consumption trend in 2023.

Guests generally believe that the consumption of cultural tourism is the bright color in the consumption trend in 2023. Li Zhengjie, director of the public affairs department of Ctrip Group, said that in 2023, important tourist nodes such as May 1 ST, Summer and Eleventh, Ctrip platform travel orders all exceeded 2019. Old-established tourist cities and online celebrity punch-in attractions prosper together. Well-known scenic spots and cities with concentrated tourism resources are still the "hot cakes" of the entire tourism market, and super IPS such as the Forbidden City, the Great Wall, the West Lake and Huangshan are hard to find on holidays. At the same time, online celebrity has become a beautiful landscape, and hot spots such as Harbin Ice and Snow, Zibo Barbecue, Luoyang Hanfu, Xuchang Pangdonglai, Guizhou Cunchao, and Tianjin Grandpa frequently brush their screens.

Li Zhengjie spoke at the event (photo by People’s Daily Online Yu Kai)

Tang Chengcai, a professor at beijing international studies university Academy of Tourism Sciences, summarized six trends of cultural tourism consumption in 2023: First, the scale recovered rapidly; Second, the diversified development of destinations, the competition pattern between emerging online celebrity and traditional classic destinations will coexist for a long time; Third, the deep integration of cultural tourism consumer products, the integration of sports, art, intangible cultural heritage, agriculture, forestry, ecology and other elements constitutes a huge cultural tourism industry system; Fourth, the emergence of new cultural tourism consumption scenes attracts people of different ages to their destinations; Fifth, the consumption environment has been continuously optimized, and the relevant government departments have solved complaints such as smuggling and bullying in the first time, and the word-of-mouth effect of tourists has been improved; Sixth, the normalization of north passengers going south and south passengers going north. Harbin took the lead in interacting with Guangxi "Little Sugar Orange", which is a win-win situation for different types of tourist destinations. Regardless of south, north, east and west passengers, the interaction between regions has made the cultural tourism market bigger and more active.

Tang Chengcai spoke at the event (photo by People’s Daily Online Yu Kai)

The emergence of online celebrity city conforms to the three major trends of industrial structure upgrading.

In view of the rise of online celebrity cities such as Harbin and Zibo in 2023, Hong Qunlian, director of the Institute of Industrial Economics and Technical Economics of China Macroeconomic Research Institute, said that the emergence of online celebrity cities is accidental, but more inevitable. Because it conforms to three major trends: the first is the trend of industrial structure upgrading. Under the guidance of the concept of high-quality development, China’s product and service innovation has been continuously upgraded, and domestic brands have been constantly emerging. Many products and services have changed from popularization and generality to personalization, specialization and quality. The high-quality products of Harbin ice and snow economy have been carefully built for many years, and the "Village Supermarket" in Rongjiang, Guizhou Province retains the original flavor of country football and blends into local special cuisine and national culture. The second is the trend of upgrading the consumption structure. China has entered the pattern of two-wheel drive of commodity consumption and service consumption, and the growth rate of service consumption is faster. "Generation Z" has gradually become the main consumer, pursuing high quality, good price and personalized experience. Different from commodity consumption, service consumption depends more on interpersonal communication and needs to make consumers feel sincere and thoughtful service. The third is that the marketing channel has undergone revolutionary changes. In the new media era, Internet communication has become the mainstream media. On the network platform, many parties participate, and the subject and object cooperate, and the communication effect is obvious. The supplier actively plans to display products through platforms such as Tik Tok, but more driving force comes from the positive feedback after the consumer experience. This kind of driving effect, including the leading role of community leaders in online celebrity, is not available in traditional marketing channels and communication channels.

Hong Qunlian spoke at the event (photo by People’s Daily Online Yu Kai)

Zhang Chunyan, the second inspector of Heilongjiang Provincial Department of Culture and Tourism, introduced four main measures behind the prosperity and development of the cultural tourism industry in Heilongjiang, combining with the typical case of "fancy pet" in Harbin, which set off an upsurge of ice and snow consumption. The first is the top-level design. "Ice and snow are also Jinshan Yinshan", and the ice and snow economy is one of the four new economies in Heilongjiang Province. Since 2022, guiding documents such as the Development Plan of Ice and Snow Economy in Heilongjiang Province (2022-2030), Several Policies and Measures to Support the Development of Ice and Snow Economy in Heilongjiang Province, and 50 Measures to Release the Potential of Tourism Consumption and Promote the High-quality Development of Tourism in Heilongjiang Province have been intensively issued. The second is to optimize product supply. In 2023, two hundred-day actions of summer vacation and ice and snow tourism were carried out, and "100 million" product supply, ten boutique routes, 100 food feasts, thousands of cultural tourism events and ten thousand kinds of good things in Longjiang were put forward, which condensed the high-quality cultural tourism products in Heilongjiang. The third is to build a friendly tourist destination. Conduct full-coverage experience supervision on tourism-related links and give full play to the joint meeting mechanism of tourism work. "Supervision guards a wall, and the problem is not handled overnight". When problems are found, deal with them immediately, leaving no future trouble. The fourth is to increase the promotion. In 2023, 45 promotion conferences outside the province were organized. In recent years, the snow and ice crown tourism alliance established by the head snow and ice tourism enterprises has been continuously promoted to key tourist sources and deepened the market. At the same time, using Internet thinking, interacting with tourist bloggers and big V, driving tourists to participate, has formed a situation of spontaneous promotion of the whole society.

Zhang Chunyan spoke at the event (photo by People’s Daily Online Yu Kai)

Consumers’ mentality has become more mature, and ordinary people have become lifestyle leaders.

Liu Qi, head of JD.COM Institute of Consumer and Industrial Development, said that the data of the National Bureau of Statistics and JD.COM Platform confirmed the growth of online purchasing power in 2023. Through the data, we can read the psychological changes of young consumers: pursuing high quality and good price, we can buy expensive ones, but we can’t buy expensive ones; Pursuing a sense of accomplishment, satisfaction and security, "saving golden peas" is the representative of this mentality and behavior; The pursuit of finding a balance between emotional pleasure and core stability is reflected in consumer behavior, including impromptu travel, buying small things that can bring a sense of relaxation, self-disciplined health management and body management, rushing from desk to night school, and paying for improving ability.

Liu Qi spoke at the event (photo by People’s Daily Online Yu Kai)

According to the analysis of tourism consumption characteristics, Li Zhengjie said that the traditional tourism mode of "getting on the bus to sleep and getting off the bus to take pictures" is being abandoned by most tourists, and tourists pay more attention to the sense of relaxation during travel. There are many cases of staying in hotels, visiting the morning market, and even joining the elderly tour group after 00. Deep travel and slow experience have become the new trend. Travelers enjoy the fun of impromptu departure. In 2023, the average advance time of users who booked air tickets in Ctrip was shortened by 25% compared with that in 2019, and the number of hotel orders booked the next day increased by 71% compared with that in 2019.

Deng Sidi, an industry research expert of Alibaba Group, said that consumers’ emphasis on the actual value of products has brought opportunities to many China brands. During the "Double Eleven" event in 2023, the market share of Guochao brand in the high-end consumer brands of Tmall platform increased steadily. The innovation ability of domestic brands, the insight into consumption habits and the improvement of supply chain are the main driving forces to support the national tide and the rise of domestic products.

Deng Sidi spoke at the event (photo by People’s Daily Online Yu Kai)

Zhu Di, deputy director and researcher of the Research Office of Consumer and Cultural Sociology, Institute of Sociology, Chinese Academy of Social Sciences, described the current consumer and social consumption mentality with "maturity". On the one hand, consumers are more and more knowledgeable and know what they want; On the other hand, the development of digital platforms has helped consumers become more and more mature. Consumers not only pay attention to their own needs, but also pay attention to the influence of consumption behavior on others, society and the whole environment. Many new consumption phenomena exceed the expectations of the government and the market.

Judy said that ordinary people have become the leaders of lifestyle, and consumption is showing a trend of community. In the pre-digital era, media, government and other institutions are the main bodies to educate and guide consumption trends and lifestyles; At the beginning of the digital economy, idols, stars and online opinion leaders led the way of life. At present, e-commerce and platform economy have entered a mature stage, and more and more ordinary users have the right to speak. Many of their comments resonate in the consumer community. The activity of the community of interest makes some consumer cultures and lifestyles constantly brew, sublimate and expand from a little spark. This is a logic that ordinary people lead their way of life.

Judy spoke at the event (photo by People’s Daily Online Yu Kai)

Professor Weihua zhao from the Department of Sociology, Beijing University of Technology believes that the current consumption hotspots reflect that consumers are paying more and more attention to experience, and their consumption orientation has changed from gaining others’ approval to focusing on their own inner experience, paying more attention to the happiness and satisfaction brought by consumption.

Weihua zhao spoke at the event (photo by People’s Daily Online Yu Kai)

The whole chain makes efforts to optimize the consumption environment and release the consumption potential.

Judy believes that some consumption trends in 2023 reflect that government departments have made great efforts to create a good consumption environment, from respecting and protecting residents’ consumption enthusiasm to market supervision and protection of consumers’ rights and interests.

Jiang Zhao, Ph.D., from the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, cited the consumption of the national tide and the consumption of green smart home appliances mentioned in the Report as examples, saying that the Ministry of Commerce has promoted the cultivation and identification of Chinese time-honored brands in recent years, encouraged local enterprises to actively declare time-honored brands, and incorporated China’s traditional culture, art and local characteristics into products to help the consumption boom of the national tide. The Ministry of Industry and Information Technology and the Ministry of Commerce and other ministries and commissions have long promoted home appliances and new energy vehicles to the countryside, and many areas have promoted the consumption of green smart home appliances in the form of issuing consumer vouchers. As a visible hand, the government guides the upgrading of the supply side and helps release the consumption potential.

Jiang Zhao spoke at the event (photo by People’s Daily Online Yu Kai)

Liu Pengfei, a senior researcher at People’s Online Mass Work Department, said that the People’s Online Leadership Message Board and People’s Suggestions column are important channels for the masses to pay attention to and reflect consumption-related topics. In recent years, various opinions and suggestions from netizens have been collected through relevant topics. Some difficult problems in the field of consumption, especially the protection of consumers’ rights and interests, have been answered in time by relevant departments. The leadership message board will continue to reflect the voices of the masses and help create a good consumption environment.

Liu Pengfei spoke at the event (photo by People’s Daily Online Yu Kai)

Gao Lei, deputy director of the Economic and People’s Livelihood Editorial Department of People’s Daily Online, said that in recent years, People’s Daily Online has focused on building a platform for consumers to complain about their rights online-People’s Complaints, and is committed to building a bridge of communication between consumers and businesses, enterprises and regulatory authorities. Since its launch in October 2021, the platform has received more than 480,000 effective complaints, and more than 100 enterprises and institutions have settled in. The platform distributes effective complaints to settled enterprises through manual and intelligent collaborative sorting.

Gao Lei spoke at the event (photo by People’s Daily Online Yu Kai)

Which consumer sectors will maintain a good growth trend in 2024?

The head of the Ministry of Commerce recently said that 2024 will be designated as the "Year of Consumption Promotion", and the Ministry of Commerce will work with relevant departments and parties to create a strong consumption atmosphere and provide residents with more yuan and richer consumption experiences.

In view of the consumption trend in 2024, Hong Qunlian believes that the first is that the consumption boom of cultural tourism will not decrease, and more cities in online celebrity will take over and blossom more. Second, health consumption will continue to grow, including health food, fitness equipment and medical devices. The third is intelligent consumption. In the era of big data, all consumers are in a digital and informational pattern. With the improvement of internet infrastructure, the country’s efforts to narrow the digital divide have achieved results, the number of middle-aged and elderly netizens and rural netizens has continued to increase, the consumption of intelligent products has sunk, and the agricultural products have become more and more smooth. The fourth is green consumption. Consumers pay more attention to the environmental protection properties of products, and the consumption growth of new energy vehicles and green products will have a good momentum.

Weihua zhao believes that at this stage, this kind of consumption that meets the needs of development, enjoyment and emotion is developing rapidly. From this perspective, service consumption will develop greatly. Cultural tourism, health, sports, green and intelligent consumption may all usher in rapid development. In addition, with the increase of people’s social activities, the consumption of clothing accessories, gold and jewelry is also an important growth point. In short, those who can satisfy the people’s yearning for a better life will have greater room for development. (Dong Jinzhi)

Reporting/feedback

What’s the progress in handling the vibration incident of "5 18" Shenzhen SEG Plaza Building? Finally found out

What’s the progress in handling the vibration incident of "5 18" SEG Plaza Building? Responsible persons and experts of relevant units in Shenzhen answered questions from reporters.
On May 18, 2021, the SEG Plaza Building experienced a sense of vibration, and Shenzhen immediately launched an emergency response. The Municipal Emergency Bureau and Futian District Government organized the property management party to immediately evacuate the people in the building, implement closed management of the building, and carry out necessary traffic control on the surrounding areas. Every day, the SEG Plaza Building’s monitoring data such as vibration, tilt and settlement were released through official channels such as "Shenzhen Release", and the Municipal Housing and Construction Bureau organized academicians and authoritative technical teams to conduct structural safety and safety monitoring of the building.
How is the incident handling going, whether the building structure is safe, whether the cause of vibration is found out, and how to resettle the merchants … Recently, the responsible persons and experts of relevant units were interviewed by the media and answered questions from reporters on issues of public concern.
Is the building safe?
Authoritative experts determined that the building structure was safe.
Can continue to use
The person in charge of the Municipal Bureau of Housing and Urban-Rural Development responded that the bureau organized various forces to do a good job in technical disposal in accordance with the principle of "scientific, accurate, serious and safe".
First, an expert group composed of five academicians of the Academy of Engineering, including Yue Qingrui, Zhou Fulin, Nie Jianguo, Chen Zhengqing and Chen Xiangsheng, was set up to take charge of overall technical planning, and the professional fields covered engineering diagnosis and treatment, vibration control, composite structure, wind engineering and geotechnical engineering.
Second, Shenzhen Urban Public Safety Technology Research Institute, as the lead technical unit, organized China Metallurgical Architecture Research Institute and Shenzhen Housing Safety and Construction Engineering Quality Inspection and Appraisal Center to carry out back-to-back inspection and appraisal, while China Research Institute of Building Science and Guangdong Research Institute of Building Science provided advice on relevant schemes and technical achievements respectively, and 16 scientific research teams including Tsinghua University, Guangzhou University, Harbin Institute of Technology (Shenzhen), Hunan University, Tongji University and Shenzhen University provided technical support to carry out professional argumentation and analysis.
Third, the original design unit, the third-party authoritative organization and the expert team will conduct a triple review of the safety demonstration and cause analysis results.
The response of the expert group: First, Huayi Design Company, the original design unit, checked the structural safety of the building according to the original design code and the current design code, and it was reviewed and approved by the Guangdong Provincial overrun Committee;
Second, China Metallurgical Architecture Research Institute and Shenzhen Housing Safety and Construction Engineering Quality Inspection and Appraisal Center have systematically tested the building’s structural dynamic performance, and adopted technologies including laser Doppler vibration measurement, ultrasonic phased array test and audio acceleration test to comprehensively test and analyze the building’s structural structure, structural damage, material performance, joint connection, shear wall and core tube arrangement, etc. According to the test data, they are checked, analyzed and evaluated independently according to the original design code and the current design code.
Third, the China Institute of Building Science issued an opinion on the design review and inspection and appraisal.
Since May 18th, the third-party authoritative testing organization has continuously monitored the vibration, inclination, settlement and other indicators of SEG Plaza Building in real time: the maximum acceleration is 0.067m/s2, which is less than the relevant provisions of the national Technical Specification for Concrete Structures of High-rise Buildings -JGJ3-2010, which is the peak wind-induced acceleration limit of 0.25m/s2; The inclination rate is between 0.00% and 0.05%, which is less than the allowable value of 0.2% in the code; The daily settlement variation is between-0.45 mm and 0.42 mm, and the cumulative settlement is between-0.62 mm and 0.42 mm, so the building settlement is stable.
Expert group’s opinion: Through a large number of above tests, monitoring, tests, analysis and demonstration, and through multi-party review and appraisal, the main structure of SEG Plaza Building is safe within the design load range and under normal use, and can continue to be used.
Why does the building vibrate?
Wind-induced vortex-induced resonance of mast is the direct cause.
Through technical investigation, environmental and equipment operation investigation and test, the expert group ruled out the influencing factors such as subway operation, surrounding engineering construction or blasting, and air conditioning unit operation.
Through the key analysis of wind-induced vibration and structural cumulative damage, the expert group believes that:The coupling of wind-induced vortex-induced resonance of mast and the change of dynamic characteristics of building and mast has caused the induced vibration of SEG Plaza building.
1. Wind-induced vortex-induced resonance of mast is the main external cause of induced vibration of building.
The first is to carry out special dynamic performance test and analysis of the mast. Doppler laser vibration measurement and vibration video image recognition are adopted. The results show that 21 asymmetric wind-induced vortex-induced resonances occurred on the mast from May 18th to 20th, with the frequency of 2.12Hz.
The second is to carry out continuous dynamic performance monitoring and analysis of the building. The acceleration and other real-time monitoring are carried out from the basement of the building to the top mast, and various dynamic parameters such as vibration shape, frequency and damping ratio are measured, and the main vibration modes under various vibration conditions of the first 20 orders are obtained.
The results show that the induced vibration of the building on May 18 -20 is a high-order bending-torsion combined mode, which is 2.12Hz with the mast vibration frequency.
Thirdly, the excitation test verifies that the vibration of the mast can drive the building to vibrate. The excitation tests of the mast and the building were carried out in 26 working conditions and 63 groups in different positions, directions and frequencies. The results show that at the frequency of 2.12Hz, the fourth-order asymmetric vibration of the mast can drive the building to have high-order combined bending and torsion vibration.
To sum up, under the specific wind field condition of steady state and lasting for a certain period of time, the fourth-order reverse asymmetric vortex-induced resonance with the frequency of 2.12Hz was generated in the mast of the building, which excited the high-order bending-torsion combined mode of the main structure of the building with the frequency of 2.12Hz, and then caused the main structure of the building to feel vibration.
2. The change of the dynamic characteristics of the building and mast is the main internal cause of the induced vibration of the building after more than 20 years.
After the building has been used for more than 20 years, the cumulative damage of profiled steel composite floor slab and mast connection point in some floors has changed the structural frequency, damping ratio and other dynamic characteristics, and the mast and the main structure of the building have a common vibration frequency of 2.12Hz, forming a necessary condition for resonance. The above-mentioned local cumulative damage only affects the dynamic characteristics of the structure and does not affect the safety of the main structure.
How to solve the problem of building induced vibration?
Carry out mast demolition project
Repair local cumulative damage of structure
The expert group believes that dismantling the mast can effectively solve the problem of induced vibration of the building.The original lightning protection and navigation mark functions of the mast can be rearranged on the roof after the mast is dismantled.
The person in charge of the Municipal Housing and Construction Bureau responded: The mast demolition construction plan organized by the bureau has gone through three checks:
First, the original design unit rechecked the influence of demolition construction on the safety of the main structure;
Second, according to the advice provided by Guangdong Academy of Building Science on the construction scheme, the demolition scheme was further improved;
Third, the demolition plan was demonstrated by an expert group composed of experts recommended by the Ministry of Housing and Urban-Rural Development, the Provincial Housing and Urban-Rural Development Department and well-known experts from Shenzhen.
The demolition project will be carried out in the near future, and the damage repair project will be carried out simultaneously, with an effective construction period of about 32 days. If affected by extreme weather such as rainstorm, typhoon and high temperature, the construction work will be stopped in due course and the construction period will be postponed.
In order to ensure the safety of people’s lives and property, strict protection measures will be taken during the demolition period, and the Seg Plaza Building and some surrounding roads will be closed for management.
How to resettle merchants?
Provide temporary business space
Solve the appeal according to the law and regulations
According to the person in charge of the Municipal Emergency Bureau, the provincial party committee and government, the municipal party committee and municipal government and the relevant departments at higher levels attach great importance to the emergency handling of incidents. In accordance with the requirements of "life first, safety first", the municipal party committee and municipal government set up a special class at the municipal level to co-ordinate the disposal work, and the municipal emergency, housing construction, publicity, public security and Futian District units formed the on-site headquarters to analyze and judge risks daily, study and solve disposal-related matters in time, and respond to social concerns.
The person in charge of the Futian District Government introduced that since the incident, Futian District has coordinated business spaces such as shops and underground shopping malls through multiple channels to provide convenient conditions for merchants’ production and operation. In order to properly solve the reasonable demands of the masses, Futian District set up a communication platform, set up a consultation point for receiving visits, and set up a temporary party branch, 28 party member volunteer pioneers and 6 work teams to sink into the front line, thus solving the practical problem of a group of people’s "urgent difficulties and worries".
The person in charge of Futian District Government said,We will continue to provide temporary business premises for the majority of merchants. Merchants with temporary business needs can apply to the SEG Plaza Building Management Office.In line with the principle of "helping each other in the same boat, helping each other", we will guide all parties to negotiate according to the law and regulations, and properly solve the demands of merchants. After the mast removal project and the cumulative damage repair project are completed, the merchants and tenants will be organized to move back and resume the normal operation of the building as soon as possible.
The head of Fangseg Group, the owner of the building, said that after the building is restored to use, the property management of the building will be further strengthened to provide better services for merchants.
Source: Shenzhen Special Zone Daily (author Dou Yanwen)
Reporting/feedback

[Reading Our All-round Well-off Society] The spiritual power of being culturally rich and well-off in an all-round way

  Interview experts:

  Fan Zhou, Dean of the School of Cultural Industry Management of China Communication University and Dean of the Institute of Cultural Development.

  Zhang Xiaoping, a researcher at the Marxist Institute of China Academy of Social Sciences.

  Qi Shuyu, Chief Expert of Innovation Engineering at the Party School of the CPC Central Committee (National School of Administration)

  Interviewer: Economic Daily China Economic Net reporter Jiang Tianjiao Zeng Shiyang

  What role will culture play in building a well-off society in an all-round way? What practical changes have cultural construction brought to people’s lives? Material life is rich, how can we build a spiritual and cultural home that matches it? Economic Daily-China Economic Net reporter interviewed Fan Zhou, Dean of the School of Cultural Industry Management of China Communication University and Dean of the Institute of Cultural Development, Zhang Xiaoping, a researcher at the Marxist Institute of China Academy of Social Sciences, and Qi Shuyu, chief expert of innovation engineering at the Party School of the CPC Central Committee (National School of Administration).

  An important way to realize the great rejuvenation of the Chinese nation

  Reporter:What is the internal relationship between cultural construction and building a well-off society in an all-round way? What role does culture play in the process of building a well-off society?

  Fan Zhou:Cultural development is the spiritual motive force for building a well-off society in an all-round way. Specifically, the significance of cultural development in building a well-off society in an all-round way is mainly manifested in the following aspects:

  First of all, developing culture is an important way to build a well-off society in an all-round way and realize the great rejuvenation of the Chinese nation. It helps to strengthen cultural self-confidence and promote the construction of a strong socialist cultural country. The significance of cultural development in building a well-off society in an all-round way lies in improving spiritual life, enhancing spiritual strength and promoting spiritual civilization. Giving full play to the role of culture is not only the internal demand of building a well-off society in an all-round way, but also the systematic composition of regaining national cultural self-confidence and cultivating and carrying forward socialist core values.

  Secondly, cultural development to help build a well-off society in an all-round way can enhance cultural soft power and enhance international cultural influence. The enhancement of cultural power in the new era can consolidate the foundation of national cultural soft power and promote the construction of spiritual civilization. At the same time, show the unique charm of Chinese culture on the international stage.

  Finally, developing culture can meet people’s multicultural needs and promote people’s all-round development in the process of building a well-off society in an all-round way. This is the starting point and the end result of building a well-off society in an all-round way. The people’s total demand for culture is increasing, and the requirements for the quality of cultural products and services are getting higher and higher, showing a trend of individualization and diversification.

  Public cultural services have reached a new level.

  journalistDuring the 13th Five-Year Plan period, great achievements have been made in China’s cultural construction. What progress has been made in the public cultural service system? What practical changes have been brought to people’s lives?

  Fan Zhou:In recent years, China’s government-led cultural projects have made remarkable achievements. Based on the needs of public culture, the government has continuously promoted public cultural services and safeguarded citizens’ basic cultural rights. Specifically, first, the investment in public cultural undertakings has steadily increased, and the state has continuously increased its investment in public cultural undertakings and promoted the construction of public cultural service infrastructure; Second, the number of people serving public cultural services is constantly expanding, and public libraries, museums, art galleries, cultural centers and township comprehensive cultural stations are open free of charge, providing places for cultural activities; Third, important progress has been made in five public cultural service projects, such as radio and television coverage of every village and national cultural information resource sharing project, and new achievements have been made in exploring public cultural service innovation.

  At present, important progress has been made in the construction of modern public cultural service system, laws and policies in the field of public culture have been further improved, and financial guarantee for public cultural services has been further strengthened. A six-level public cultural facilities system covering urban and rural areas has been basically established, and products and services in the field of public culture are increasingly rich. Data show that there are currently 2,753 county-level libraries, 2,938 cultural centers, 33,997 township comprehensive cultural stations and 640,000 farmer’s bookstores in China. The promotion of public cultural services has made people’s access to information more diversified and cultural life more colorful.

  Reporter:Well-off is not well-off, the key depends on fellow villagers. Some people say that the backward cultural construction in poverty-stricken areas is a "short board" for building a well-off society in an all-round way. How do you think to fill the "short board"?

  Qi Shuyu:The key point of building a well-off society in poverty-stricken areas is economy, while the difficulty lies in culture. Problems such as lagging cultural concepts, lack of cultural products and boring cultural life exposed in poor areas have become the bottleneck of building a well-off society in an all-round way. Spiritual "poverty" breeds negative thoughts such as "waiting, relying on and wanting", which indirectly leads to the lack of family viability and the intergenerational transmission of poverty. These problems should be seriously solved in the construction of a well-off culture.

  At present, the cultural well-off society is facing the realistic problems of expanding the total amount, enriching varieties, optimizing the structure and strengthening the supply-side structural reform. There are still "shortcomings" in economic and social development, especially in the field of cultural undertakings, and a well-off culture still faces prominent contradictions in strengthening the foundation, supplementing the "shortcomings" and promoting balance.

  Since the 18th National Congress of the Communist Party of China, cultural departments all over the country have strengthened their cultural self-confidence, adhered to the new development concept, focused on filling the "shortcomings", improved their efficiency, vigorously promoted the standardization and equalization of basic public cultural services, enriched the supply of high-quality public cultural products, and the construction of public cultural service system has reached a new level. Focus on the "People’s Republic of China (PRC) Public Cultural Service Guarantee Law" as the basis, expand the transfer payment, accelerate the improvement of the public cultural service capacity and level in the old revolutionary base areas, ethnic areas, border areas and poverty-stricken areas, and promote the balanced and coordinated development of public cultural services throughout the country. Continue to deepen the supply-side structural reform in the cultural field, improve the transmission mechanism of cultural demand, and encourage and attract the whole society to participate in cultural creation and cultural supply. Change people’s passive acceptance into people’s independent choice, so that people can not only read books, read newspapers, listen to the radio, watch TV and watch performances, but also understand art, learn non-legacy, practice unique skills, form teams, hold performances, hold Spring Festival Evening and create brands. Change the fragmented pattern of "fragmented" and isolated islands, and form a cultural network system with interconnected facilities, resource sharing, service linkage and urban-rural integration. Actively use modern advanced technology, change the way of niche and close service, and maximize the potential of cultural development and service efficiency.

  Cultural consumption upgrading has become a new economic growth point.

  Reporter:The core of cultural construction is to meet people’s spiritual needs and people’s new expectations for a better life. With the people’s money bags bulging, the demand for cultural consumption is getting higher and higher. How do you think the cultural market will provide more spiritual and cultural food for the masses? How should cultural consumption be upgraded?

  Qi Shuyu:As material life becomes richer, consumption problems also follow. In the era of consumption upgrading, cultural consumption upgrading symbolizes the improvement and even change of the quality of life of the public, and the public expectation and market potential make it a new economic growth point.

  According to the data of the National Bureau of Statistics, in 2019, China’s per capita expenditure on education, culture and entertainment was 2,513 yuan, an increase of 12.9%, accounting for 11.7% of the per capita consumption expenditure; China’s comprehensive index of cultural consumption shows an overall upward trend, and the proportion of cultural consumption in daily consumption will increase in the future.

  To meet the growing cultural needs of the masses, efforts should be made in two aspects. On the one hand, we should create more masterpieces worthy of the times; On the other hand, efforts should be made to cultivate and develop cultural industries and create rich cultural life.

  There are many proud data in China’s cultural industry: the number of books published in the world is the first, the number of TV dramas produced and broadcast is the first, and the number of movie screens is the first. Since the 18th National Congress of the Communist Party of China, a large number of outstanding literary and artistic works have emerged in the field of literature and art in China. However, it is undeniable that there are still some phenomena in literary and artistic creation, such as quantity lacking quality, plateau lacking "peak". In the next step, we need to prosper the creation and production of culture and art, optimize the structure and supply mode of cultural products, improve the cultural facilities system adapted to modern society, vigorously promote universal reading, universal art popularization, universal inheritance of excellent traditional culture, universal fitness, universal popularization of law and universal popularization of science, and guide people to consciously pursue a rich and healthy spiritual life.

  In terms of developing cultural industries, in recent years, China has adopted the "internet plus" strategy to transform and upgrade traditional industries, accelerate the development of emerging industries such as mobile multimedia, network audio-visual, digital publishing, animation games, 3D and image maximum, and promote the vigorous development of Internet services, games and entertainment industries.

  There is still more room for development of a well-off culture.

  Reporter:What aspects should we focus on in building a spiritual and cultural home that matches the material living standard?

  Zhang Xiaoping:To meet the people’s new expectations for a better life, we must provide rich spiritual food. There is still more room for development and promotion of a well-off culture.

  First of all, promote the coordinated development of urban and rural public culture and change the unbalanced situation of urban and rural cultural development. In recent years, through the development of cultural projects for the benefit of the people, rural residents have enjoyed the same rich and high-quality digital public cultural products and services as urban residents, and promoted the coordinated development of public culture between urban and rural areas.

  Secondly, to realize the organic integration of cultural public welfare and marketability, so that the social benefits of public cultural services and the economic benefits of cultural industrialization can be coordinated. In recent years, many cultural consumption measures have improved the convenience of cultural consumption, improved the market environment, upgraded and expanded public cultural services for public welfare, and made market-oriented cultural products more colorful.

  Third, highlight the organic combination of hard power of science and technology and soft power of culture. Promote the integration of excellent traditional cultural content, socialist core values and modern technology forms, open a new era of digital public culture based on technologies such as 5G, ultra-high definition and artificial intelligence, and change the imbalance between hard power and soft power in China in recent years. To promote the construction of public digital culture, local governments should speed up the construction of public cultural information centers, improve supporting electronic facilities, and especially ensure the full coverage of rural digital cultural services.

  Fourth, the national image and the citizen image are shaped in an interactive and two-way way. Only by improving the cultural quality of the whole people can we show the image of a civilized country. The state vigorously implements the project of benefiting the people by culture, aiming at improving the moral quality and cultural accomplishment of the whole people, so that the people can enjoy a cultural feast with better quality and higher level, thus enriching their own cultural self-cultivation, realizing the interactive and two-way shaping of the national image and the citizen image, and creating a friendly, mutual-help, positive and healthy civilized social atmosphere.

  In a word, a well-off culture is of great significance for enhancing the country’s cultural soft power, displaying the image of a big country’s civilization, casting a solid sense of the Chinese nation’s community, rallying the recognition of core values and shaping a good citizen image, and also laying a profound cultural foundation for realizing the goal of the second century.

"Du Fu’s online celebrity Poems" and "Old Age" were counterfeited. Be careful of this knowledge with high sugar content.

  We should be more careful about the knowledge that makes people feel comfortable, refreshing and carefree. True knowledge will always impact people’s cognitive boundaries, which will make people feel headache, difficult to understand, crude and boring.

  These two days, a poem named Du Fu’s "Old Age" was "faked".

  This poem appeared on many online platforms, and was named as "the most beautiful and sweetest ancient poetry" and spread widely. Then some experts and netizens stood up and pointed out that this poem had nothing to do with Du Fu.

  The content of the poem is like this: "You and I are sitting in the courtyard in our twilight years, listening to the rain in clouds and clouds, and watching the moon in the stars." Flowers bloom and fall in memory of Jiangnan. When you talk, I draw the past. I hope that there will be years to look back and grow old with affection. "

  You don’t need special professional knowledge, just rely on an intuition to judge that this poem is too fake. Of course, if you are more professional, you can look at the style and meter. How can this poem have anything to do with meter?

  In fact, it is very common for later generations to create and pretend to be ancient people in the history of literature. There are also many contemporary poems. Before that, a poem named Li Shangyin’s "Sending Mother Home" was debunked, which had a greater impact and entered many publications.

  Objectively speaking, this phenomenon is difficult to completely avoid. The reasons for the appearance of false poems are complicated, which may be intentional falsification, unintentional misinformation, or mistakes in editing and publishing. Therefore, the examination of the authenticity of works is a theme that will almost always exist in literary research, and even there will never be an answer. Whether "Seven Steps Poetry" was written by Cao Zhi and whether "Recalling Qin E" was written by Li Bai is still being discussed.

  However, the appearance of this pseudo-poem "twilight" still has some epoch-making significance. In the past, the works in front of the name should at least be more "like", similar in style and appearance, so as to have the effect of confusing fish with pearls. But "twilight" is nothing like it, it is a world of difference, but it is still used to swindle around. It can only be said that some people still have some barriers to ancient poetry, and some so-called national studies and marketing numbers are really worrying.

  If you carefully touch the poem "twilight", you will find that although it is fake, it is still very comfortable because of its high sugar content. Poems are easy to understand, without uncommon allusions; Emotional expression is very straightforward, and it is very good for the spleen and stomach of contemporary people. This is probably the reason why this poem is widely spread. Although it is not "Du Fu", it is really good to read.

  We should be careful about this kind of knowledge with high sugar content when we receive knowledge today. Knowledge dissemination in the context of the Internet often means low threshold and high penetration, and knowledge will not follow strict academic norms and will be presented to us after full verification. Our knowledge acquisition is likely to be completed on the premise of being catered to and pleased.

  As a liberal arts student, this kind of pseudo-poetry certainly can’t fool me. But I also like to watch some so-called short videos about science and technology, military affairs, the universe and international politics. Are there any such oolong in these videos like "Old Age"? To tell the truth, I’m afraid I have no ability to tell.

  As users of the internet, we should form some defensive psychological expectations: we should be more careful about the knowledge that makes people feel comfortable, cool and carefree. True knowledge will always impact people’s cognitive boundaries, which will make people feel headache, difficult to understand, crude and boring. We don’t have to regard the short-term stimulus that is easily obtained as a kind of knowledge.

  Just like real Du Fu’s poems, there is nothing to understand. It’s hard to read "Painting incense burners against pillows, hills covered with powder, hidden in sadness" and "Sleeping in Cangjiang, shocking the old age, and going to work in the morning several times". But great poems and real knowledge have always come from meditation and tempering, and they are not so easy to get.

  When we treat knowledge, we should have this awe, treat knowledge acquisition as an expansion or even subversion of the spiritual world, and be prepared to bear a "pain" of being reborn. Those "learning" that make people feel happy may as well be regarded as a kind of entertainment.

  Chengdu Business Daily-Red Star News Special Commentator Yi Zhi