High-tech Zone Park Mao
Zhengdong new area Haihui center
□ Planning and Coordination: An Wei Zhu Kun Executive: Dahebao Dahe Client Reporter Duan Weiduo Wen Wu Guoqiang Photography
[If you open the column]
Some people say that in the adult world, life is during the day and life is at night.
For example, in the watery night, it is easy to remove the disguise and fatigue, or have a drink with two or three friends, or take a walk with your wife and children, so that life can return to your true self. In this way, the night economy and night culture have survived forever and have been passed down to this day.
Recently, the Central Civilization Office issued a document. In order to cope with the impact of the epidemic, in this year’s national civilized city evaluation index, the occupation of roads, road markets and mobile vendors will not be listed as the evaluation contents of civilized cities, and the "stall economy" has triggered a hot discussion throughout the network; In the past few days, many places have issued policies to support the development of the night economy and the preservation of the fireworks at night.
What is the current situation of night economy development in various parts of Henan Province? What bottlenecks have you encountered in the development process? How to plan development in the future? Is the "stall economy" of the hot network a flash in the pan or can it really be standardized and developed into a new normal? From now on, Dahe Daily has launched a series of planning reports "Travel Notes at Night", which today presents a heavy nightlife visit in Zheng, Bian and Luo.
[Visiting the North City] While rolling around, the dog blows cool wind from Beilonghu.
Coordinates: Longhuli
"After a long time, I finally want to look up, and you will wait for me on the other side. You are still mine, mine and mine …"
On the evening of June 2nd, the last sunset glow in the sky glowed with yellow macaroon color, and the lights on Longhuli Commercial Street surrounded by Beilonghu and Dongfeng Canal were on. The young singer played the keyboard and sang Chen Li’s "Walking Horse".
With music as the boundary, there is a brightly lit open-air market to the north, and all kinds of colorful little things are placed in stalls of exquisite literature and art. Whether it is a traditional dough kneader or fairy wand in online celebrity, it is always more tempting in the night than in the daytime, and people can’t help but stop to read it. The high value and the price of civilians are easy for buy buy to buy if they are not careful.
Going south, there is a large open-air dining. After a busy day’s life, everyone gathered here from all directions, either because of friendship, or because of love, or even if it is still to maintain work, with a cool glass of beer, everyone unloaded the burden in the night. It’s a beautiful day to be able to slap a dog while stringing.
As the first commercial entity in Beilonghu area to enter the market and operate, Longhuli has set up a new way to open Zhengzhou nightlife to a certain extent.
"I don’t understand the darkness of night during the day! I heard that it is very good here, and I specially came to sit with my friends. " Mr. Zhao, a citizen, told Dahe Daily that the traditional open-air barbecue always seems to be associated with dirty mess, but Longhu not only retains the freedom and carefree of the traditional open-air barbecue, but also is relatively cleaner, which is very suitable for young people to get together. Surrounded by water system here, although you can’t see it, it seems that you can feel the cool wind blowing from the side of Beilong Lake when you sit down.
In addition to the relatively new overall planning, the department also arranged for a special person to clean up the garbage. A cleaning aunt told reporters that they should always keep the ground clean and tidy, and cleaning will not get off work until 1 am.
Liu Pengge, the chairman of Henan Longhuli Commercial Management Co., Ltd. said that Longhuli was opened to the outside world in units of stores, which was different from the collective opening of traditional businesses at a certain time. On December 8, 2018, Grain Rain Yun, Banqiu, TIMCHA, JHW and other stores opened one after another. Longhuli Commercial District covers an area of 46,000m2, and there are currently 28 shops in operation, including 5 investment brands and 23 self-operated brands.
[Visiting Dongcheng] Why do you walk at night? "I’m tired, I’m coming, I’m all right, I’m leaving."
Coordinates: Haihui Center
If Longhuli is an emerging petty bourgeoisie gathering place, then the Haihui Center, which opened in 2017, is relatively more mature in temperament. In addition to the traditional brand restaurants such as Haidilao and Starbucks, various distinctive light and luxurious bars may be the ultimate magic weapon to attract young people and gather people at night.
"I’m tired, I’m coming, I’m ready, I’m leaving", which is a slogan written on the wall in a bar in Haihui Center, which may explain why many people like to go out at night. Unlike traditional bars, which always sell wine by the dozen, and the price is quite high, these places focus on bar culture and catering characteristics, and the prices of various wines are very transparent. The special beers from France, Denmark, Germany, the United States, Britain and other places are placed in huge freezers, and consumers can choose by themselves. Together with two or three friends, they can taste beer from the three countries for less than 100 yuan.
The other one specializes in all kinds of craft beer. On the wall of the store or on the T-shirt of the waiter, their store advertised that "when the world panicked, only the fine wine was with me".
Beer can be Chinese and western, and it is a "perfect match" with spicy crayfish or steak.
"We are not drinking wine, but the night in Zhengzhou." A consumer said.
"Eating is not just eating, but a healing process." Another consumer said.
While the night was just right, three or five friends ate and chatted, and when they looked up, they saw a full moon in the sky. After eating and drinking enough, I left for a walk, only to find that a street singer was singing Jay Chou not far away, and I couldn’t help sitting on the steps for a while. At that moment, you might really feel how beautiful the night in Zhengzhou is.
[Visit Xicheng] Gaoxin Night Lane, the fashion version of the stall you want is coming!
Coordinates: Park Mau
As an old-fashioned night market in Zhengzhou, Jiankang Road Night Market has renewed its energy, and every night, it is full of fireworks. Recently, in order to respond to the call of Zhengzhou City to build a night economy and restore the market economy affected by the epidemic as soon as possible, the High-tech Zone Management Committee and Langyue Park Mao launched the activity of "Ximei High-tech High-tech Night Lane", which attracted many citizens.
The night market street is set in a square, where the main theme is trends, cultural creation and fashion. There are not many booths, but they are exquisite and very romantic after being decorated with lights.
In addition to the cultural and creative market, there are also many contents such as catering, street music, open-air movies and so on. Both adults and children can find their own fun.
In order to help merchants to resume business and economic recovery, the High-tech Zone Management Committee will also invest about 12.25 million yuan in fashion coupons and blessing bags to stimulate the night economic development of the High-tech Zone.
[Management] Enriching cultural activities at night is more active at night than during the day
Recently, the development of night economy has become a "hot word". From the national level to the Zhengzhou level, a series of policies have been issued to support the development of night economy. "Because of the epidemic, the catering industry has suffered an unprecedented severe test." Liu Pengge said, however, in an extraordinary period, there must be extraordinary efforts and attempts. For example, by increasing and optimizing the take-away service, forming a community to share food and joy, and providing safer and more secure delivery services, it has accumulated a reputation for the opening of the restaurant and the resumption of normal business. "For now, the activity in some business districts at night is higher than during the day. The domestic epidemic prevention and control situation is stable, and the arrival of summer has also enabled the activation of the night economy to have more positive climatic conditions and consumer psychology, and the passenger flow has obviously improved. "
[saying] to spread the economy, parity, fashion and characteristics can retain people better.
What is the current operation of the open-air market, also known as the "stall economy"?
During the reporter’s visit, I learned that many stall owners will give priority to small items that are cheap, fashionable, distinctive and valuable, such as headdresses, various cultural and creative products, mosquito repellent and umbrellas. In the process of shopping, people may "buy at will".
"Introducing cultural and creative brand businesses and promoting stall economy is one of the ways to build a landmark commercial night economy and cultivate a diversified new market for night consumption." Liu Pengge introduced that the summer night market will become the normal state of Longhuli block.
According to Huang Yongsheng, Commercial Manager of Gongyuan Mao, Gaoxin Night Lane has continuously attracted people from the Hi-tech Zone to experience food and participate in interaction since its opening. Only at the event site, the average daily passenger flow exceeded 20,000.