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CCTV.com News (broadcast by Oriental Time and Space on November 15th):
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Mrding is an out-and-out farmer. He never thought that his life would have anything to do with the Internet. Mrding, who has lived by the sea in Taizhou, Zhejiang for generations, usually leads a life of 3.1. Besides being an accountant in the village, she helps her wife make some steamed bread when she has time. But such a quiet life was disturbed by a computer.
In March 2006, the county started the pilot project of distance education, and the documents issued said that rural party member cadres should actively participate in network knowledge training. Mrding, a village cadre and party member, naturally became the first batch of students to participate in the study.
I feel far away from the computer. Because we have never touched the computer. I don’t know anything about computers.
After attending the training, Mrding finally started to get in touch with computers, but he didn’t find it interesting. He had to face so many letters, symbols and keyboards every day, which was really a headache. When he used to do farm work, his hands didn’t listen to him when typing. I heard that he had to take an exam. Mrding was very depressed.
Jason Chung is a teacher in charge of computer training in the county radio and TV University. For the first time, he faced these students who just put down their farm work and didn’t have any basic computer knowledge. He also had a headache.
Staff: Some people put the pointer on the screen and let it move around. He thinks it will move, while others just don’t know what the left mouse button and the right mouse button are for.
Although it was very hard to learn, Mrding had to bite the bullet and learn, considering that he would use this technology in the future.
Half a month later, Mrding barely passed the exam.
Mrding thought that since he had learned it, he had to use it. After he returned, Mrding volunteered to be the administrator of the distance education site in the village, and often played teaching programs on agricultural technology for the villagers. In order to practice typing, he also tried to input village accounts, contracts and documents into the computer, and found it convenient to manage.
Ding Kefei: There are more than 1,500 people in our village, and it is very troublesome to copy them every year. In the future, like elections, we will filter the list through the computer and voters will come out, which is more or less convenient.
This made Mrding realize the magic and convenience of computers for the first time. Since then, Mrding has been obsessed with computers.
He wants to buy a computer to study at home.
Mrding’s wife is well-known for being a good cook of steamed bread. Mrding has learned computers, and she can surf the Internet. Her wife feels supported and she agrees to buy a computer at home.
Wife: There are computers in the village, which are too far away. It’s very hard after the steamed bread is made. You can do it later and earlier at home.
In this way, Mrding bought this computer. From then on, he can sit at home and play online games in the world. He finds himself in a brand-new world, and often forgets to eat and sleep. What he didn’t expect was that his son, who was originally in high school in the county, only went home once a month, but now he comes back every week. The father and son originally rushed to watch TV, but now they are rushing to surf the Internet.
Son: He surfed the Internet when he was free, either watching TV or surfing the Internet.
Wife: I’m particularly interested in computers. I surf the Internet as soon as the steamed bread is ready.
Mrding simply couldn’t put it down. He sat there studying whenever he had time. Slowly, he learned to download songs and send emails. On this day, he accidentally entered the blog of a star.
Mrding found that blogs can not only keep diaries, but also send photos and make friends, which aroused his great interest.
Ding Kefei: Blog. I know it’s a weblog. It’s free and open. We can upload our pictures easily through the Internet.
So Mrding wanted to start a blog himself, but he had misgivings, because he was too ordinary.
Ding Kefei: Blogs are all stars and celebrities. How can farmers start blogs?
But later, Mrding thought that blogging was free anyway, what’s more, when he was training in the county, the teacher also encouraged everyone to blog, so he decided to start writing about things around him and let everyone know about his life. Later, Mrding bought a digital camera and started taking pictures.
In this way, photos were taken one after another, but Mrding didn’t know how to upload them to the Internet, so he asked the teacher for advice.
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Teacher: I often call, because some pictures can’t be sent, and some he wants to send videos. Isn’t he trying something new, sending videos, and some things, such as photo processing and how to design well, I often call.
In February 2007, Mrding’s blog on Sina was finally opened. Here are his own articles, photos, his favorite music and, of course, the steaming steamed bread made by his wife.
Ding Kefei: It’s just an attempt to give it a try. Later, I didn’t know there was such a big response. I didn’t know it myself. I became famous after I went up.
Mrding became the first farmer in the county to start a blog, which attracted attention from all sides. Since the blog was opened for several months, the number of hits has doubled. Many people saw Mrding’s special steamed bread on the Internet and expressed their desire to try it. After opening the blog, Mrding’s family has more and more new customers.
Mrding’s home is located in the coastal area of Taizhou. More than ten years ago, Mrding was a watchmaker, and his business never improved. Later, he found that fishermen who had been out to sea for many years needed to carry dry food, so he discussed with his wife to start steamed bread, and life gradually improved.
Mrding’s steamed bread, called Hua Mo, also known as fancy steamed bread, is very popular in the local area. They not only make steamed bread with different shapes by ancestral techniques, but also pay attention to the fermentation technology of noodles, which is easy to keep fresh. Neighbors like to eat steamed bread from their family.
Since starting a blog, Mrding’s steamed bread has become more popular. In order to ensure that fresh steamed bread is sold every day, Mrding and his family work from the early hours of the morning to about ten o’clock in the morning. After busy every day, Mrding did not take a rest, so she came to look around the Internet.
Ding Kefei: As soon as the computer is turned on, I will read my blog. Whether anyone has left me a message or given me any advice, I will read this first, and then I will chat with my friends and classmates on QQ.
Mrding really became more and more fashionable, and soon he bought a video camera and learned video chat, which surprised Mrding’s son.
Son: I really admire my dad. In some aspects, such as going to work online, I think he has done very well.
I’m on the blog, my business is good, and the atmosphere at home is very happy.
Ding Kefei: They all say that when I study, I will study hard, and I can’t play mahjong or cards. I just play computer when I am free.
Seeing that Mrding’s business is getting better and better, villagers come to ask for advice one after another. Mrding shows them this blog that can be advertised without paying fees, and encourages them to learn to surf the Internet. There are also some friends on the internet who learn from him.
Ding Kefei: He’s from Henan. He wants to learn technology from me.
Reporter: What technology do you study?
Ding Kefei: It’s the skill of making steamed bread. He asked me if I was free. If you are free, send him a text message and communicate with me. I said that if they want to learn, they should either communicate online, the phone is not very convenient, or online is convenient, or QQ is convenient.
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Mrding is surfing the Internet.
But Mrding didn’t expect that steamed bread was on fire, and the demand was great, but the production was somewhat behind. On this day, old customers located dozens of miles away came to buy steamed bread.
Villager: Is there any steamed bread left? Are there any more today?
Not today.
If we sell it online, we won’t be able to buy it. Online should be good for him, but it’s inconvenient for us. It’s inconvenient to run here without it, right?
Looking at the old customers disappointed to leave, Mrding’s heart is very bad. Therefore, Mrding makes more steamed buns every day to reserve for these old customers who have not booked in advance.
Now Mrding has become a veritable Internet bug, with not only blogs and screen names, but also many online friends. Mrding is very busy in the online world, which he said was unimaginable before. On the Internet, everyone affectionately called Mrding Shantou Fei, and a friend on the Internet suggested that Mrding register a trademark for Shantou to build a brand. Mrding was very excited after hearing this, but Mrding’s wife had some concerns.
Wife: We are also under great pressure. Online users are watching, and we are embarrassed if we are not good.
In the end, Mrding took the advice of netizens, saying that it is always good to give it a try. Now the "Flying Trademark" named after Mrding is under examination and approval. Next, Mrding has a new plan.
Ding Kefei: We are expanding the production scale, and now we are building a factory building. We are going to set up a sales agency for flying steamed bread in the county. In the future, we want to make flying steamed bread into local snacks with three characteristics, and go out of the three doors like a blue crab and fly to the whole country.
Two months later, Mrding’s two-story factory building was built. He said that his life now can’t be separated from the Internet, and he was planning to buy several new steamed bread machines through the Internet.
In March this year, Sanmen County established a new farmers’ blog village, which is called the first farmers’ village in China. At present, there are more than 1,000 farmers blogging in the blog village, and the number of hits has exceeded 200,000. There are various special products and market information here, attracting many customers at home and abroad.
Editor: Zhang Toya