Have you all seen Joy of Life, the online drama of the recent fire?
Previously, viewers watched the drama on iQiyi and Tencent video websites. Non-members saw 19 episodes, members saw 25 episodes, and those who paid more money to order in advance saw 31 episodes, while many netizens who were nothing saw 33 episodes.
The ugly eating of the video website "VVIP" has caused great controversy, and the phenomenon that spending money is worse than not spending money is even more strange …
People who buy VIP will be spoiled by those who spend more money.
To make matters worse, someone can watch the latest for free.
"It’s already a VIP, and I have to pay extra, and if I don’t buy extra episodes, I will be spoiled by others!" Some netizens spit.
But compared with people who spend more money, the more serious problem is that users who spend money but don’t spend money spoil it. "I thought you had to pay, so we finished watching it on other websites for free, and you had to spend money to see 31 episodes, and I even watched 33 episodes. Is it very angry?"
Red Star News found that under the comments on related topics on the Internet, many netizens said that they had seen 33 episodes on other platforms, and said that "nothing is spent, and it is also high definition". Many netizens sneered at the practice of Tencent iQiyi, saying that piracy is free without money.
On December 18th, the Red Star journalist wrote a private letter to a related user. The netizen told the reporter that she works in Wechat business, and the film and television resources are used by her. As long as she is helped to forward the poster with her own WeChat QR code in the circle of friends, she can provide the website address.
After the reporter clicks on the website link sent by him, he can really watch the 33rd episode of Joy of Life. She said, "It doesn’t matter if you don’t forward it. I just hope more people don’t spend money to see it."
On a social media platform, an account is promoting Joy of Life’s news in a subtle way. After adding the reserved WeChat, the other party said that at present, Joy of Life has been updated to episode 33, and a red envelope of 8.88 yuan will be sent, so that the finale can be guaranteed.
Why can only 31 episodes be seen by paying members of video websites plus pre-ordering? Where did the video come from?
"There is a resource group that spends money, all dramas are available, and there is no need to be a video member."
Video website:
It must be illegal and has been reported to the public security organ.
Watching Joy of Life on Iqiyi and Tencent, non-members see 19 episodes, members see 25 episodes, those who order ahead of time can see 31 episodes, and those who watch nothing see 33 episodes. How did this happen?
△ Joy of Life has been updated to the 32nd episode in the updated list of domestic plays displayed on a webpage.
In this regard, the Red Star journalist contacted an insider of a video website.
He said that this situation may be that the source of the film has been leaked. "As long as anyone who contacts it may leak the source of the film, it is hard to say whether it is the platform or who."
A drama-chasing expert told Red Star News, "China’s dramas are not filmed episode by episode like foreign dramas, and video websites get all the resources of the complete works. If they are released slowly, the mole may steal them."
Red Star News then contacted Tencent Video to learn about the situation. The other party said that if you can see the series that have not been played on the external network, it must have been stolen, but the platform that leaked it for specific reasons does not know. He said that this is definitely illegal, and the platform has already reported the case. The specific reasons will not be known until the investigation results of the public security organs come out.
For the question that external websites can watch the series that iQiyi has not updated in advance, the other party said that it should be verified before giving a reply, but as of press time, there was no response.
Video Website Modifies Advance VOD Rules
Netizen: It’s actually more expensive.
Previously, Tencent and Iqiyi had taken the opportunity to launch Joy of Life’s "Advance VOD", that is, paying 50 yuan on the basis of membership could unlock six episodes in advance.
This move caused great controversy and dissatisfaction, and it was necessary to pay for opening a VIP. Netizens expressed their anger:
"The current vip is expensive enough … you have to pay for it. It’s really ugly to eat!"
"This fifty dollars makes my hundred dollars meaningless."
On December 17th, Wang Juan, vice president of Tencent Video, responded to the criticism and controversy caused by Joy of Life’s "VVIP" model:
"We hope to be able to explore the way of advanced on-demand being challenged and criticized … I think it may be that we are not considerate enough about their consumption psychology. This piece is indeed our bug or something we have not done well enough. If you are dissatisfied, you can express your opinions loudly, and we will accept them all. "
Dai Ying, vice president of iQiyi and general manager of the self-made drama development center, responded that "the content of the video platform is becoming more and more diverse, and the needs of users are becoming more and more diverse. Our original intention is to meet users’ more diverse content needs, but it may not be done well. In the future, we hope to take more account of users’ psychology and do a good job in the design and notification of scheduling. "
On December 17th, the above-mentioned two video websites revised the rules of advance on demand, specifically:
Tencent video members can watch 6 episodes in advance, but they can enjoy the advanced on-demand right of each episode of 3 yuan, which is no longer the setting of paying extra 50 yuan to watch 6 episodes.
△ Tencent modifies the advance on-demand rules
Iqiyi also revised the rules of advance on demand, so that VIP can watch 6 episodes in advance and watch 6 more episodes at the price of 3 yuan per episode.
△ Iqiyi modifies the advance on-demand rules
However, netizens don’t buy it, saying that there is no difference between the revision of the rules and the previous ones. "Before the change, 3 yuan can watch one more episode, and 50 yuan will be updated after the discount is unlocked."
The Red Star News reporter found that the early VOD in 50 yuan at the beginning can always see the finale, which is cheaper than buying one episode at a time. However, this offer has a time limit, and it will be gone when the time comes. If you want to watch it again, you have to buy one episode at a time.
After the change, the previous request for an episode in 3 yuan was changed to the request for six episodes in 18 yuan for each update. Moreover, the advance request for an episode in 50 yuan was closed on the 16th. The netizen said, "You can see the finale for 50 yuan, but it costs 75 yuan to buy an episode. Now, changing the rules is actually canceling the 50-yuan discount", which means it is actually more expensive.
Chengdu Business Daily-Red Star Journalist Li Weiming Bai Zhaopeng
Original title: "Paying to see Joy of Life was spoiled by" VVIP ",and even worse: some people can watch it in advance without spending money …"