标签： 南京夜生活交流

The launch of "double 11" is just around the corner, and the gameplay and rules of major e-commerce platforms are also announced one after another. Judging from the activity cycle, intensity and richness, this year may be "the highest in history". This year, various platforms have "rushed to run" and greatly advanced the "double 11" promotion time. Among them, Tmall, JD.COM and Pinduoduo all chose to start their activities today (14th).

What is the investment of each platform this year? What are the new changes and new ways of playing?

▲ Photo by Xin Jingwei Chang Tao in the data map

How strong is the platform investment?

Double 11 has been in operation for 15 years since it was opened in 2009. In recent years, various "calculation problems" such as "double 11" collecting orders, reducing large sums, earning points, and endless brain-burning games have made consumers feel headache.

As an old player of double 11, Tmall said at the double 11 conference on the 12th that there are only two prices on the product interface this year: the price before discount and the price after various discounts are superimposed. Consumers only need to look at one price, so it will be easier to place an order.

Specifically, this year, Tmall still divided the activities into two waves. The first wave was from October 14 to 31, and the deposit was paid at 8: 00 on the evening of the 14 th; The second wave is from 8: 00 pm on October 31 to November 11.

Tmall said that this year’s "double 11" was the largest investment in recent years, and an additional 30 billion coupons and red envelopes will be invested on the basis of full reduction and reduction activities, and 88VIP coupons will be issued in advance at 2 pm on October 14th. It is reported that on October 14th, Tmall had 100 live broadcast rooms opened at the same time, and a total of 1 billion red envelopes were distributed.

According to the news of anchor Li Jiaqi Weibo on 12th, on 14th-15th, 500 million red envelopes will be distributed in the live broadcast room of Li Jiaqi, which can be used to pay the final payment of pre-sale and purchase spot goods.

This year’s "double 11" in JD.COM lasted from 8 pm on October 14th to November 11th. Specifically, JD.COM said that during the "double 11" period, preferential measures will be introduced, such as receiving extra subsidies from 60 yuan every day, and reducing 50 yuan for each full 300 yuan across stores. Since then, special stage, climax stage and return stage have been launched, including different nodes such as "Ten Billion Subsidy Day", "9.9 Postage Day" and "PLUS Member Day" to meet consumers’ shopping needs. In addition, we will, as always, continue to make efforts in trade-in of home appliances and subsidies for digital products.

Pinduoduo, another home appliance platform, recently released the "double 11" subsidy game. Zhongxin Jingwei learned that this year’s "double 11", Pinduoduo announced the first launch of the "Billion Coupon" campaign, and upgraded the "Billion Double Supplement" to "Super Double Supplement". In addition, Pinduoduo recently issued a new regulation in official website, which will upgrade the previous "if you buy expensive, you will lose" service to "if you buy expensive, you will lose twice" service, which will take effect on October 16th.

For consumers, there is another difference between this year’s "double 11" and the past, that is, the interconnection of payments.

On September 12th, Taobao officially announced its support for WeChat payment function, and gradually opened it to all sellers. By the end of September, WeChat Pay had been fully connected to Taobao.

According to the news of CCTV news client on September 26th, JD.COM will also access rookie express and rookie post station, which are rookie’s self-operated express brand and parcel collection site respectively. In addition, JD.COM will officially access Alipay payment, which is expected to be launched on the eve of "double 11".

Wu Jia, vice president of Alibaba Group and president of Taotian User Platform Division, said in an interview earlier that Taobao Tmall is expected to purchase the largest number of users in the history of Tmall’s "double 11" after realizing interconnection and cooperation with multiple Internet platforms. He also said that the opening of payment is the first step of cooperation between the two sides, and cooperation in traffic and other aspects will continue to deepen in the future.

In addition, Wu Jia also revealed that Jingdong Logistics is expected to access Taobao before "double 11" to provide services for users.

For a long time in the past, it was impossible to use WeChat to pay for shopping in Taobao. Now, will this huge change break the current competitive pattern of e-commerce platforms and have a greater impact on the transaction volume of double 11?

Jiang Han, a senior researcher at Pangu think tank, told Zhongxin Jingwei that from the perspective of competition, Taobao’s support for WeChat payment will break the barriers of payment methods of e-commerce platforms in the past, making consumers have more convenient and flexible choices. Secondly, it will enhance consumers’ shopping experience and convenience, which will help Taobao achieve higher sales and transaction growth during the "double 11" period.

However, Ma Jihua, an Internet analyst, believes that Taobao’s support for WeChat payment will not have a great impact on Taobao’s overall sales volume, because on Taobao platform, more users have become accustomed to Alipay, and relatively few people use WeChat to pay. However, for WeChat users, they can now directly open Taobao to go shopping, which may have a great impact on the design of Taobao’s entire promotion activities and enrich users’ purchase channels.

The longest "double 11"

Zhongxin Jingwei combed and found that lengthening shopping time has become the collective action of e-commerce this year. Among them, Taobao Tmall, JD.COM and Pinduoduo all started this year’s "double 11" activity on 14th.

Specifically, compared with last year, the biggest change in the duration of the event was the Taobao Tmall platform: the pre-sale preheating was started on the 14th, 10 days earlier than in 2023 and 2022; JD.COM is 9 days ahead of 2023 and 2022; Pinduoduo is six days ahead of schedule.

▲ Photo by Xin Jingwei Chang Tao in the data map

In terms of new e-commerce platforms, Tik Tok is the first platform to launch the "double 11" this year. Earlier, Tik Tok Platform announced that the "double 11" Good Things Festival would be held on October 8th, one week earlier than 2023.

Aauto Quicker is the first e-commerce platform to announce the "double 11" in advance this year. At the investment promotion meeting on September 19th, Aauto Quicker announced that it would enter the "double 11" warm-up period on October 16th, and it would be officially put on sale on the 18th. Compared with last year, it was two days ahead of schedule.

As a player who entered the market later, Xiaohongshu E-commerce recently announced that the "One-year and One-degree Shopping Carnival" opened on October 12 and lasted until November 11.

In this regard, some netizens said on social platforms that this year’s "double 11" is too long, and it feels almost connected with the National Day holiday. Some netizens said that "every year is ahead of schedule, and every year is the longest in history."

Why did the major platforms decide to lengthen the "double 11" campaign front this year?

Wu Jia explained: "double 11 has its own rhythm every year. It is not in advance, but we have added some content. As you can see, different content is for different consumers."

Jiang Han said that by extending the activity cycle, the platform can provide consumers with more shopping time and choices, thus increasing sales and user stickiness. In addition, it can also provide more time and space for merchants to plan and implement various promotional activities, thus enhancing market competitiveness.

In Ma Jihua’s view, the current "double 11" activity is very different from that of a few years ago. Now e-commerce companies mainly use "double 11" as a gimmick to lengthen the whole marketing cycle as far as possible, with the aim of expanding sales. In addition, in order to better promote users’ desire to buy, they can also compete with friends for traffic.

Quality live broadcast has become a new highlight of this year’s "double 11"

Recently, traffic anchors such as "Xiao Yang Ge" and "Northeast Rain Sister" have caused concern about false propaganda when they bring goods live. In this context, the industry’s call for quality live broadcast has also become a highlight of this year’s "double 11".

Recently, the Report on High-quality Development of Live E-commerce Industry (2023-2024) issued by China Institute of Metrology, China Quality Certification Center, Meiwan and other units (hereinafter referred to as the report) pointed out that live e-commerce is moving towards the development path of "quality live broadcast".

At the release site of the report, Lao Yuling, director of the E-commerce Center of Shanghai University of Finance and Economics, said that in the future, the development of live broadcast e-commerce will pay more attention to the quality itself and help emerging consumption through live broadcast of quality. Among them, the head enterprises need to do a good demonstration role and drive the industry to positive energy.

Jia Luo, vice president of Ali Group and president of Tmall’s business unit, said at the Tmall double 11 conference that boosting consumption should not only expand "quantity" but also attach importance to "quality". It is necessary to promote the order transaction, "expand" the consumer market, but also pay attention to the brand and quality, and "improve" the consumption. The unique role of Tmall Double Eleven is to create more brand increments and quality increments.

At the press conference, Meng Xin, general manager of Taobao Live Shop, also said that the live e-commerce has entered a new stage of "quality live broadcast" from the entertainment red man mode, and the quality live broadcast mode of professional anchor, brand pallet and platform quality service guarantee will become the mainstream of the industry.

According to the Research Report on the Development of Network Audiovisual in China (2024), by December 2023, the total number of short video accounts in the whole network had reached 1.55 billion, and the number of professional anchors had reached 15.08 million.

It is worth mentioning that on July 31 this year, the Ministry of Human Resources and Social Security, together with the State Administration of Market Supervision and the National Bureau of Statistics, officially released 19 new jobs to the society, including network anchors.

Not long ago, the Shanghai Municipal Commission of Commerce and other departments issued the "Three-year Action Plan for Shanghai to Promote the High-quality Development of live stream economy (2024-2026)", in which it is particularly clear that it is necessary to establish and improve high-standard industry norms and supervision mechanisms, and at the same time, it is necessary to cultivate a number of large-scale, driving and influential anchor service organizations in China to play a leading role.

At the release site of the above report, Li Tong, deputy director of the Innovation and Internet Supervision Research Department of the Development Research Center of the State Administration of Markets, said, "It is very important to build a compliance evaluation system in the live broadcast e-commerce industry. Relevant regulatory authorities should pay attention to the improvement of laws and regulations, pay attention to collaborative supervision, and give play to the organizational role of industry associations to guide the standardized operation of enterprises. At the same time, it is necessary to broadcast the self-discipline of practitioners in the e-commerce industry. "

Text: Li xiaoxuan

(Zhongxin Jingwei)

Topic: 2008 US Presidential Election

　　Xinhuanet Washington, November 4 th (Yang Qingchuan, Wang Wei) The preliminary statistics of the presidential election on the 4 th announced by the US media show that it is a foregone conclusion that the Democratic vice presidential candidate and Delaware Senator Joe Biden will be elected as the next vice president of the United States.

　　Biden was born in November 1942 in a middle-class family in Pennsylvania, USA. He graduated from the University of Delaware in 1965 and the Law School of Syracuse University in 1968. Biden worked as a lawyer for a while and then went into politics. In 1972, Biden was elected to the Senate for the first time and became one of the youngest senators in American history.

　　However, just a few weeks after Biden was elected to the Senate, his wife and youngest daughter were killed in a car accident and their two sons were seriously injured. This heavy blow almost crushed Biden. Persuaded by colleagues and friends, he decided to take office in the Senate. Since then, Biden has been re-elected as a senator. He used to be the chairman of the Senate Judiciary Committee and is now the chairman of the Foreign Relations Committee. He has rich political experience, especially in the diplomatic field. He is also a part-time law professor at the university.

　　Despite Biden’s influence in Congress, his two presidential campaigns ended in failure.

　　Public opinion believes that Obama’s choice of Biden as his running mate can make up for his lack of experience in political and foreign affairs.

　　Biden is regarded as a moderate liberal of the Democratic Party. He voted for the Bush administration to launch the Iraq war, but later admitted that it was a mistake and has been calling for an early timetable for withdrawing troops from Iraq.

　　Biden visited China twice in 1979 and 2001.

Editor: Wang Jiaolong

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　　CCTV News:Overloaded trucks carrying hundreds of tons of traffic at every turn on the road, illegal taxis grabbing business at stations and scenic spots, all interfere with traffic order and even bring safety hazards, which are deeply abhorrent. However, in some places, overloaded trucks and black taxis are like psoriasis that cannot be cured. They are treated, rebounded, and then treated and rebounded. Why are these cars so difficult to manage? This problem also plagues Harbin, Heilongjiang. After more than a year of rectification storms, Harbin has found the source of the problem.

　　In a video shot by local media in Heilongjiang Province at the end of 2016, it can be seen that long lines of overloaded trucks are whizzing past police cars.

　　The driver revealed that these cars are all sand, 80 or 90 square meters folded into a load of 130 tons. Trucks with a load of 100 tons are not uncommon in Harbin. Local media reports show that overloaded goods have exploded 150 tons of large scales, and accidents caused by overloading are constantly emerging. When these large trucks are mentioned, local residents complain.

　　Freight vehicles are wildly overloaded, and the undercurrent in the passenger transportation field is also turbulent. In the passenger distribution centers such as Harbin West Railway Station and Xiangfang Railway Station, regular taxi drivers complain about black taxis. Some taxi drivers told reporters that in order to grab business, black car drivers will beat regular taxi drivers.

　　However, according to public reports, whether it is overloaded trucks or illegal taxis, the local area has been cracking down. For trucks, the traffic police department averages nearly 50 times a year at peak times. With such a strong crackdown, why is the public response so strong? Drivers say the root of the problem lies behind the scenes.

　　Car protection refers to the people who provide protection behind these overloaded vehicles. These people are mostly gangs, collecting protection fees from the owners of large trucks, and at the same time seeking protection from law enforcement through illegal profit transfer. When these large trucks violate the law, the car protection gang members will contact the police on duty not to intercept the vehicles; or after the vehicles are detained, the internal operation of these large trucks will not be punished or mitigated. If you don’t get rid of the car protection gang and unplug the umbrella company behind it, no amount of rectification can only be a formality.

　　On October 23, 2017, the Harbin Municipal Commission for Discipline Inspection and Supervision Commission started from the umbrella company behind the interest chain and set up a task force to intervene in the investigation.

　　After more than 7 months, 6 gangs involved in evil car protection were destroyed in one fell swoop, 70 suspected criminal social personnel were investigated and 122 crazy big goods umbrella companies were punished.

　　As long as the protection fee is collected, it can provide all-round protection before, during and after the event. In the eyes of these law enforcement officers, law enforcement has become a business, not for the people, but for money; the basis of law enforcement is not the law, but the relationship of money piled up. Objectively speaking, the traffic police umbrella company that Harbin destroyed involves cadres whose positions are not high, but they are government officials who deal with the people all the time and hold power. It is this kind of micro-corruption that the people feel the deepest and has the greatest social impact. Destroy these umbrella companies and dry the soil under the umbrella in the sun, so that all kinds of pests who are afraid of the sun can have no way to escape; the law enforcement department has a clear political ecology and hangs the sword of fairness and justice high, so that the society can see the power of the rule of law.

In June this year, central enterprises achieved operating income of 2.9 trillion yuan and net profit of 166.48 billion yuan, up by 0.6% and 5% respectively.

In the face of the complicated environment, it is not easy for central enterprises to achieve positive growth in revenue and profit simultaneously. On the one hand, the excellent epidemic prevention and anti-epidemic achievements in China have created favorable conditions for the recovery of the national economy; On the other hand, the central enterprises have comprehensively deepened the work of improving quality and increasing efficiency, and made great efforts to expand the market, grasp production, control costs and stabilize investment.

At the press conference of the State Council Office held on July 16th, Peng Huagang, Secretary-General and spokesman of the State Council State-owned Assets Supervision and Administration Commission, introduced the specific situation of the economic operation of central enterprises in the first half of the year, and said that the economic operation of central enterprises had improved significantly, and the positive changes had increased significantly. In June, the income and profits of the same month achieved positive growth simultaneously.

In the first half of the year, the decline in revenue and profit was narrower than that in the first quarter, and both revenue and profit achieved positive growth in June.

In the first half of this year, most central enterprises were affected by the COVID-19 epidemic and encountered difficulties in stages. With the further consolidation of the epidemic prevention and control in China and the accelerated recovery of social production and living order, the production and operation of central enterprises have accelerated since May.

Peng Huagang introduced that in the first half of the year, the central enterprises realized a total operating income of 13.4 trillion yuan, down 7.8% year-on-year, and the decline was narrowed by 4 percentage points compared with the first quarter. The income decline has narrowed for three consecutive months; The accumulated net profit was 438.55 billion yuan, down 37.7% year-on-year, and the decline was 21.1 percentage points lower than that in the first quarter and 12.6 percentage points lower than that in January-May.

In June, central enterprises achieved positive growth in both operating income and net profit. Among them, the operating income was 2.9 trillion yuan, a year-on-year increase of 0.6%, and most enterprises have recovered or exceeded the same period level; The net profit was 166.48 billion yuan, an increase of 64.63 billion yuan compared with May and a year-on-year increase of 5%. It was also the first time this year that the monthly net profit increased positively.

Depending on the industry, the production and operation of key industries have been accelerated and gradually improved.

In the first half of the year, the steel output, crude oil output, power generation and electricity sales of central enterprises have recovered to more than 98% of the same period last year; The orders for new ships increased by 21.2% year-on-year, the installed power capacity increased by 5.1% year-on-year, the sales volume of commercial coal increased by 1.8% year-on-year, and the alumina output and new orders for power generation equipment maintained positive growth.

In the second quarter, the sales volume of refined oil products increased by nearly 40% compared with the first quarter, and it also increased compared with last year. In February, the electricity sales of the two power grid companies plummeted by 10.9% year-on-year, and gradually recovered and improved. In April, the decline narrowed to -1.3%, in May, it turned into a positive growth of 4.6%, and in June, it increased by 6.5% year-on-year.

"The marginal improvement in the physical quantity indicators of basic industries such as oil, electricity and coal reflects the continuous improvement of the national economy and also boosts confidence in the economic operation in the second half of the year." Peng Huagang said that there are also military industries, communications industries and construction industries that contribute a lot to profits.

Looking at enterprises, the operation tends to be stable, and the monthly income and profits of most enterprises have recovered or exceeded the same period.

There were 57 central enterprises whose income increased year-on-year in June, and 33 enterprises whose income increased by more than 10% in that month. The net profit of 58 central enterprises in June increased year-on-year, and that of 46 enterprises increased by more than 10%.

Peng Huagang believes that in the face of this year’s complicated environment, it is not easy for central enterprises to reach a new high in June. On the one hand, the excellent epidemic prevention and anti-epidemic achievements in China have created favorable conditions for the recovery of the national economy; On the other hand, the central enterprises have comprehensively deepened the work of improving quality and increasing efficiency, and made great efforts to expand the market, grasp production, control costs and stabilize investment.

In the first half of the year, the investment in fixed assets was 1 trillion yuan, reducing the operating cost of the whole society by more than 120 billion yuan.

In addition to the positive growth of income and profits, the investment of central enterprises has also taken the lead in achieving positive growth.

In the first half of the year, the central enterprises invested 1 trillion yuan in fixed assets, up 7.2% year-on-year, and the growth rate was 5.9 percentage points faster than that in January-May and 11.7 percentage points faster than that in the first quarter.

Since the full resumption of work in March, the monthly growth rate of fixed assets investment of central enterprises has been 4.1%, 11.8%, 13% and 21.2% respectively, showing an accelerating trend month by month. In the second quarter, the accumulated fixed assets investment was 673.07 billion yuan, up 14.8% year-on-year. By industry, the growth rate of fixed assets investment in power generation, automobile, communication, metallurgy and other industries exceeded 15% in the first half of the year.

In order to help revive Hubei after the epidemic, on June 3, relevant central enterprises and Hubei Province signed a total of 72 cooperation projects with a total investment of 327.7 billion yuan.

With steady investment, central enterprises will continue to exert their efforts. Peng Huagang introduced that in the second half of the year, we will continue to guide and support enterprises to focus on improving industrial basic capabilities, breaking through the weak links of key core technologies in the industrial chain, maintaining industrial chain security and other areas to increase investment, and seize investment opportunities in new infrastructure such as 5G, industrial internet and data centers, actively and orderly promote project construction, do a good job in reserves of high-quality investment projects, actively absorb social capital, and broaden financing channels.

Focusing on the "six guarantees" and the implementation of the "six guarantees" task, the central enterprises have also made every effort to help small and medium-sized enterprises fight the epidemic, reduce costs and tide over difficulties, and resolutely implemented the national policies of reducing electricity prices, gas prices, tariffs, tolls and rents. In the first half of the year, the cumulative operating costs of the whole society have been reduced by more than 120 billion yuan.

Peng Huagang analyzed the composition of this 120 billion yuan: "The two power grid enterprises reduced the user cost by 54 billion yuan, the three communication enterprises made profits by 42 billion yuan, and the three petroleum and petrochemical enterprises reduced the energy cost of downstream enterprises by 18 billion yuan. In addition, the accumulated rent reduction for small and micro enterprises also exceeded 4 billion yuan."

In the second half of the year, central enterprises will continue to support the development of small and medium-sized enterprises in three aspects: increasing the supply of basic oil, electricity and coal transportation; Continue to implement the policy of reducing fees and making profits; Strengthen cooperation with various enterprises, especially small and medium-sized enterprises in the industrial chain and supply chain, and use investment to promote the development of the entire industrial chain and supply chain. "Now we are actively carrying out the work of clearing the debts owed by central enterprises, especially those that have no differences with small and medium-sized enterprises, which should be returned as soon as possible." Peng Huagang said.

We will fully implement the "Three-year Action for the Reform of State-owned Enterprises" and strive to achieve the annual goal in five aspects in the second half of the year.

While speeding up the resumption of production and operation, the reform cannot stop. Recently, the 14th meeting of the Central Committee for Comprehensively Deepening Reform deliberated and adopted the "Three-year Action Plan for State-owned Enterprise Reform", and the prospect of state-owned enterprise reform in the next three years gradually became clear.

Peng Huagang introduced that the "Program" has four "highlights": First, it highlights the implementation and action, and puts forward clear task measures for the timetable and road map of state-owned enterprise reform in various key tasks, so that it can be quantified and assessed; The second is to focus on key points, fill shortcomings, strong and weak items, adhere to problem orientation, and propose targeted measures instead of covering everything; The third is to highlight system integration, coordination and high efficiency. Some reform tasks are difficult to be effective by one measure alone, so it is necessary to comprehensively use multiple measures and take a multi-pronged approach; Fourth, it is difficult to fight the annihilation war. The reform in some important areas has defined the objectives and time limit requirements, and concentrated on tackling the difficulties in the three-year operation.

In the first half of the year, the overall operating performance of central enterprises was better than expected. Can we achieve the annual target if we work harder in the second half of the year? Peng Huagang said that although the production and operation in the first half of the year laid a good foundation for completing the objectives and tasks of the whole year, all the work of the reform and development of central enterprises in the second half of the year was faced with difficulties and pressures, and these five aspects should be strengthened to achieve the goals: solidly promote the steady growth of the management and development of central enterprises; Fully implement the three-year action of state-owned enterprise reform; Fully promote the scientific and technological innovation of central enterprises; Actively promote the layout optimization and structural adjustment of state-owned capital; Do a good job in preventing and resolving major risks.

"Strive for the sustained and rapid growth of the benefits of the vast majority of central enterprises, and strive for the positive growth of the overall benefits of central enterprises." Peng Huagang said.

[Editor: Zhao Yihan]