Demystifying Ben Xu: What are the highlights of the fifth remake?

    1905 movie network news It is the most influential Christian work in the 19th century. It was published on November 12th, 1880 by Lou Wallace. "Ben Xu" ranked first in the bestseller list from its publication until Gone with the Wind came out in 1936. Since the birth of film technology, Ben Xu has been put on the big screen four times in 1907, 1925, 1959 and 2003, and was adapted into a mini-TV series in 2010, which is a big darling of Hollywood remake.

 

    The 1959 version of Ben Xu cost as much as $15 million, which was the most epic at that time, with a length of three hours and 32 minutes, and it was a good film with no urine spots. In early 1960, Ben Xu won 11 Oscars, including best film, best director, best actor and supporting actor. This record was tied by The Tenica and The Lord of the Rings: The Return of the King, but it has not been surpassed so far.

 

    This year, "Ben Xu" was moved to the big screen for the fifth time, using IMAX 3D, and the cost was as high as 100 million US dollars. Although the original work is a religious work that preaches how Christian love influences Jews, its core is a story about how Judas became a slave from the "rich second generation" and finally achieved revenge.

 

    In ancient Rome, Ben Xu, a wealthy family living in Jerusalem, lived a prosperous life. His eldest son Judas and his adopted son Misala were inseparable brothers. However, due to the opposition of Ben Xu’s mother, Misala could not fall in love with Judas’ sister, so he left Jerusalem in a rage and joined the army of Julius Caesar in Rome. Misala, a successful man, returned to his hometown after many years, hoping that Judas could help him, complete the Roman emperor’s rule over the city and sweep away the rebels. But Judas refused to betray his nation, which led to the breakup of his brothers. When the Roman army entered the city, a rebel sheltered by Judas tried to assassinate the Roman emperor on the roof of Ben Xu’s house, and failed, which implicated Ben Xu’s family. Judas was sold to a warship as a slave for boating, and he also lost the information of his family until the warship was attacked. Judas drifted to the island and returned to Jerusalem with the help of African businessmen to start his own revenge. Finally, influenced by Jesus, Judas realized the importance of great love and forgave Misala.

 

    Why is this revenge of the Jewish nobility so popular with Hollywood studios? From the 59-year edition to the present, what has Ben Xu surpassed in technology and art? Before the film was released, Xiao Bian sat down with the film’s creator at the Four Seasons Hotel in Beverly Hills, Los Angeles, and chatted about their experience and behind-the-scenes story of filming the latest Ben Xu.

 

Remake? Please use the new word "new idea"

 

    Although "Ben Xu" is obviously a remake of Paramount and MGM, during the publicity process, the castors said in unison: "This is not a remake! It is a new imagination of the original work. " Well, the city will play. Let’s take a look at some contrast pictures, and how the "non-remake" Ben Xu re-imagined the original.

 

    1905: Please talk about what do you think is the difference between the new version and the 59-year version?

    Jack huston: Funnily enough, I am friends with Charlton Hester’s grandson in private. Our names are both Jack (laughs). So, when I heard that Hollywood was going to remake Ben Hur, I was very excited. After reading the script, I was even more excited, because I realized that this was not a remake, but a new director re-imagined this epic story with brand-new actors in the new era. I think the biggest difference is the role of Misala. When I went to the audition, I wanted to apply for Misala. I told Timo, the director, that I thought this character was full of tragedy, and I could feel his pain and helplessness. The’ 59 version made him a bad guy, but I didn’t think he was a villain. Teemo later gave me the role of Judas. He said that the reason why I was suitable to play Judas was my profound understanding of Misala. He felt that the core of the film was the complicated brotherhood between Misala and Judas, and the director wanted to reshape a different role of Misala, and my love for Misala was the key to make me play Judas well. So, he persuaded me to take over the role, and then we went into the hard shooting like the devil’s training (laughs).

 

    1905: The film really reflects the brotherhood with great colors. What do you understand from this brotherhood?

    Jack huston: The story of Ben Xu happened more than two thousand years ago, and the love and hatred in it will last forever. We are still experiencing all kinds of wars and attacks caused by religion and politics. No matter how advanced human civilization is, hatred still exists in people’s hearts. The 59-year-old edition of Ben Hur focuses on the revenge of Judah, but I think the society needs more kindness and love now, not hatred. Therefore, I think this film is all about the brotherhood between Judas and Misala, and I have learned a lot. When Judas returned to Jerusalem after suffering, he only had hatred in his heart, but in the end he realized that this hatred came from his love for his brother. Letting go of hate is the ultimate liberation, which is what I learned from movies. I am grateful that the director can explore the good nature of human beings with such relief, instead of simply telling a story of revenge.

 

    Jack huston, like Judas, was born in a prominent family. His grandfather john huston was a great director, who was nominated for the Oscar for nine times and won the Oscar for Best Director and Best Screenplay. The role of Misala is a Roman orphan adopted by a Jewish family. Actor Toby Kebbell grew up in England. He is a child of an ordinary family and has not been influenced by any art since childhood. He is a self-taught actor.

    1905: Toby, please talk about your birth background. Do you have anything in common with Misala? 

    Toby Kebbell: I have three elder brothers and one younger sister. I like to compete with my brothers since I was a child. In fact, this competitive spirit is the only similarity between Misala and me. I also like to compete with my brothers at home and often get into trouble, but they love me as always. My three brothers’ doting on me also made me a little arrogant and bent on getting ahead, which caused my personality defect. Also, I liked lying when I was a child, and later it became a habit. This may be the reason why I can be an actor. Actors are just a professional lying skill. When I was young, I wanted the whole world to see my talent and ability, so I became particularly competitive. I can fully understand Misala’s feelings when he left his family in Judah and went out to fight in Rome.

 

Ancient carriage race shot by modern GoPro

 

    The 1959 version of Ben Xu spent one million dollars and one year to build the Roman carriage stadium, making it the largest film studio at that time.

 

    The carriage race between Judas and Misala has always been a classic competition on the big screen. The speed of the carriage is amazing, and the contest between technology and wisdom between them is also very exciting. In the carriage race, Messala, who repeatedly killed Ben-Hur, was finally killed because of the collision of wheels. These scenes are well reflected in the latest version of Ben-Hur, with sound effects and soundtrack in place, which makes people feel the pleasure of watching nascar racing in one go. It is definitely the biggest highlight of the film.

 

    1905: In addition to the different characters, I found that the classic carriage race scene in the movie was also shot with many latest film technologies. Please talk about your feelings about shooting green screen.

    Jack huston: Many people thought that the play was made by computer special effects. In fact, you were cheated (laughs). Except for the scenes where the horses fell to the ground or were injured, they were all shot word for word according to the script. The whole Roman stadium was built from scratch, and the construction process was also filmed in the movie, so the audience saw the real studio construction site. Toby and I trained in carriage for three months, and then it took the crew six weeks to film the whole carriage race. Although director Teemo is a famous computer special effects director, this time, he was naughty to avoid using post-special effects. He wanted to surprise the audience. Therefore, the scenes where I was dragged by a horse on the ground and I was driving a carriage were all real. I have to say that on the first day of filming, I was always swept by a ponytail behind the horse, which was so hairy!

 

    Toby Kebbell: Jack and I have installed GroPro cameras on our bodies and heads, so that the audience can see the subjective picture of our horse racing, and with the wide-angle lens, people have a completely immersive feeling. Due to the technical limitations of the previous films, it is necessary to film the scenes of the carriage race in slow motion, and then speed up the play in the later stage. But our film doesn’t need to do this at all. GroPro is light and easy to operate, and it can capture the highlights of the whole competition. The audience in this era is watching YouTube, and they are all a generation who like streaming POV. I think they will like the epic film made by GroPro and experience the feeling of being pulled by four horses.

    1905: Aren’t those horses afraid?

    Jack huston: Not at all. They are cute! Sometimes, the directors shout cut, and they are still playing (laughing). When I first got on that carriage, I was the only one, because the director trusted these horses, haha. Then they began to run wildly. I wanted to step on the device to stop them with my feet, but the horses ran so happily that I had to step on it very hard that I came across at the corner. It was really exciting! Judas is a The Horse Whisperer in the script. He has the ability to communicate with horses, so my relationship with horses must be very close. In one scene, a horse is ill and Judas needs to cure her. We are also worried about how to make a healthy white horse act ill. As a result, as soon as I performed a worried look, the mare named Leah immediately understood my meaning and gently fell on her side in my arms. At that moment, the winner of Ma Jie was born! The horse trainer cried and said that he was completely moved by this scene.

 

    Jack is a Sagittarius. He thinks he is half man and half horse, which is especially suitable for the role of Judas.

 

Jesus can have many versions, but God has only one.Morgan FreemanTalent acting

 

    In the film, Rodrigue Santoro, a Brazilian-born actor, plays Jesus, which Xiao Bian thinks is the most valuable image of Jesus in film history.

 

    Throughout the history of movies, according to Wikipedia, there are more than 45 actors who have played Jesus, among which the famous actors include ewan mcgregor, Christian Bale and willem dafoe.

 

 

    In the new edition of Ben Xu, the image of Jesus does not appear much, which weakens the Christian color in the 59-year edition. Morgan Freeman plays a lot of African businessmen, and he is the instructor of Ben Xu’s carriage race. He also has an amazing "mop" hairstyle.

    Morgan Freeman once played God in a comedy film, and Jesus was the son of God. When Xiao Bian asked santoro what communication he had with the "God" actor, he said, "I tried to chat with Morgan Freeman several times, but in the end I didn’t have the courage. He really exists like a god."

 

    Morgan Freeman will be 80 years old next year. Although the old man’s answer is very concise, he is full of energy and has legs.

    1905: The story center of the new edition of Ben Xu is about the great love between people. What is the craziest thing you have done for love?

    Morgan Freeman: I can’t tell you. What I can tell you is that I had a girlfriend when I was 20 years old. She visited me from Los Angeles to San Diego. I didn’t want to leave after I put her on the train, but I didn’t have a ticket. I decided to hide and see if I could mix in the car. As a result, the conductor found me, and he persuaded me that people should not make trouble for themselves like this all their lives. I remembered later that I never got into trouble for love in my life.

 

    In the 1905-1959 version, your role was played by hugh griffith, who won the Oscar for Best Actor for this role. What do you think is the difference between your interpretation and his?

    Morgan Freeman: His version is more comic, but not as big as my role. I can say responsibly that our interpretations are totally different. I don’t think the audience will associate me with Greaves after watching it.

 

 

    1905: You have been acting all your life. Why did you choose this role?

    Morgan Freeman: In 1967, I got my first official salary as an actor. Before that, I struggled for eight years and walked around the United States as a walk-on. I couldn’t fill my stomach at all. Therefore, every day I wonder if I have something to do when I wake up. Shooting is what I like to do. My role in Ben Hur is very interesting. He is very powerful and has wonderful dialogue. I know I will like this experience.

 

    1905: The new version of Ben Xu will be presented to the audience in 3D. As an old actor, do you feel that the new technology has provided you with any different filming experience?

    Morgan Freeman: I think the audience can benefit more from this new technology. As an actor, I still go to the set every day, remember my lines and step on my walking mark. The performance process is the same as in the past. But I like IMAX 3D, and the audience will get a different experience from Ben Hur.

 

    1905: You are almost 80 years old … …

    Morgan Freeman: Who said that? ! (Laughter)

 

    1905: Looking back, what do you think is your most cherished life quality?

    Morgan Freeman: Desire, this is the most important quality (laughs). Then, it takes courage to be a man, and I firmly believe that. Then, we should see our own talent. I am lucky to be endowed with the talent of performing.

 

    Xiaobian finally wants to mention that the 2016 edition of "Ben Xu" pays tribute to the old edition, not on the screen, but carefully builds the scene of Judas being a rowing slave in the famous Cinecitta studio in Italy. Cinecitta means movie city in Italian, and Cleopatra was filmed here.

Follow the people’s direction: the foundation of strictly administering the party in an all-round way.

  Comrade Supreme Leader pointed out in his important speech on July 1st: "The people’s position is the fundamental political position of the Communist Party of China (CPC), and it is a remarkable sign that Marxist political parties are different from other political parties." Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the general secretary, proceeding from upholding and developing the overall situation of Socialism with Chinese characteristics, has put forward the strategic task of strictly administering the party in an all-round way, and implemented a series of effective measures to manage the party and the party, striving to eliminate the accumulated disadvantages, strengthening the body resistance and eliminating evil spirits, showing a gratifying new atmosphere in the party style and political style, and further rallying the hearts and minds of the party. The practice of strictly administering the party in an all-round way fully proves that "the people’s heart is the greatest politics", and it also shows that the test of the effectiveness of party building ultimately depends on the people’s heart. Standing on the people’s side and following the people’s direction is the foundation of strictly administering the party in an all-round way.

  "Our direction is the direction of the people."

  If the Communist Party of China (CPC) wants the broad masses of the people to closely unite around itself and become the core of leadership that takes the overall situation into consideration and coordinates all parties, the first thing to do is to play a banner that reflects the will of the people and is supported by the people, that is, the general goal and direction of its own work. In 1954, the first Constitution of New China adopted by the First National People’s Congress stipulated the principles of people’s democracy and socialism, and determined the transition to socialism. Faced with this historical choice of the people, Comrade Mao Zedong said very clearly: "Our direction is the direction of the people." In other words, the Communist Party of China (CPC) takes the people’s direction as its own direction.

  In various historical periods in the past, it was precisely because our party always adhered to the direction of the people and the goal chosen by the people that it won the sincere support and support of the people, kept itself strong in creativity, cohesion and combat effectiveness, and led the people to win one victory after another in revolution, construction and reform.

  Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the general secretary has shouldered the heavy responsibility entrusted by the party and the people. Comrade Supreme Leader declared very clearly at the beginning of his term as General Secretary: "The people’s yearning for a better life is our goal." "We must always have a heart-to-heart relationship with the people, share joys and sorrows with the people, unite with the people, stay up all night in public, work diligently, and strive to hand over a qualified answer sheet to history and the people." Comrade Supreme Leader emphasized: "Socialism with Chinese characteristics Road is the only way to realize socialist modernization and create a better life for the people." The great banner of Socialism with Chinese characteristics held high by our Party closely links national development, national rejuvenation and people’s happiness, and embodies the fundamental interests and common aspirations of the broad masses of workers, peasants, intellectuals, other socialist laborers, socialist builders and all other patriots, and has become a banner of unity, forge ahead and victory for the Party and the people.

  Following the people’s direction is the foundation of all the party’s work and party building, which requires us to build the party well in line with the people’s wishes and expectations. As the supreme leader comrade pointed out, "the development of the situation, the development of the cause and the expectations of the people all require us to comprehensively promote the new great project of party building with the spirit of reform and innovation." At present, the cause of Socialism with Chinese characteristics, to which the interests and happiness of the people of all ethnic groups depend, has stood at a new historical starting point. However, on the way forward, we will face all kinds of difficulties and challenges, climb countless slopes, cross countless hurdles and endure countless storms. In today’s China, except the Communist Party of China (CPC), no other political force can become the leading force in the cause of Socialism with Chinese characteristics. The people should rely on the Communist Party of China (CPC) to hold the "steering wheel" well, lead them to climb over the hurdles, overcome the difficulties and challenges ahead, achieve the set goals and realize their desire for a better life. The people are particularly eager to expect that the Party can solve the problems existing in its own construction, always sit in the same boat with the people, share joys and sorrows with the people, and be the "caring person" and "the backbone" of the people, just like in the revolution and construction years. To strictly manage the party in an all-round way means to take the people’s wishes as the will, take the people’s expectations as the goal, and manage and cure the party with a pure heart for the people.Ensure that the party is built into a party that truly reassures the people, satisfies the people, and allows the people to rely on it.

  Strictly administering the Party in an all-round way must uphold the people’s supremacy.

  In an exclusive interview with foreign media, Comrade Supreme Leader sincerely said: "My ruling philosophy, in a nutshell, is to serve the people and shoulder the responsibility." He also talked many times on various occasions about "establishing a people-centered work orientation", showing full feelings for the people and also highlighting the value orientation of people first. Value orientation determines people’s basic tendency and attitude towards objective things. Today, we follow the people’s direction to promote the comprehensive and strict administration of the party, and we must be in line with the CPC Central Committee with the supreme leader as the general secretary, and solve the problem of value orientation in a down-to-earth manner.

  Serving the people wholeheartedly is the fundamental purpose of our party and the fundamental value orientation of our party. The Communist Party of China (CPC) is a faithful representative of the people’s interests, and has no special interests of its own. The Communist Party of China (CPC)’s role lies in serving the people and seeking benefits for the people: serving the people and seeking benefits are more important; Serving the people and seeking benefits is less, and its role is small; If you don’t serve the people and seek benefits, it will have no effect; Violating serving the people and violating the interests of the people is to forget the initial intention of our party. In a word, the people are supreme. This is the fundamental value orientation and standard of the Communist Party of China (CPC), and it is also the fundamental value orientation and standard that every Communist party member should always adhere to. To strictly manage the Party in an all-round way, it is necessary to make the broad masses of party member cadres tighten the "master switch" of world outlook, outlook on life and values, and deeply root the people-oriented value orientation in their minds and embody it in their actions.

  Adhering to the value orientation of people first, for our party, we must always take the realization, maintenance and development of the fundamental interests of the overwhelming majority of the people as the starting point and the end result of all work. The Fifth Plenary Session of the 18th CPC Central Committee proposed to adhere to the people-centered development thought. This requires our party to properly handle the relationship between reform and development and the interests of the people in the process of reform and development, and truly achieve development for the people, development depends on the people, and development results are shared by the people. To strictly manage the Party in an all-round way, we need to deepen the reform of the Party’s construction system, so that our Party can better implement and practice the people-centered development thought, and really plan and promote reform and development from the perspective of enhancing people’s well-being and promoting people’s all-round development. Comrade Supreme Leader pointed out that we should "constantly solve the most direct and realistic interests that the people are most concerned about and strive to make the people live a better life". This is the most direct purpose of planning and promoting reform and development, and it is also the goal of strictly administering the party in an all-round way.

  Adhering to the value orientation of people first means that party member cadres should adhere to party constitution’s stipulation that "the interests of the party and the people are above everything else, and personal interests are subordinate to the interests of the party and the people". This provision of party constitution is essentially a provision on party member’s basic value orientation. The overall value is higher than the individual value, and the interests of the party and the people are higher than and greater than all individual interests. This determines that party member must put the interests of the Party and the people above personal interests, and must subordinate personal interests to those of the Party and the people. Incorrect value orientation is the fundamental reason why many problems with clear boundaries between right and wrong have been confused. The reason why some cadres in party member have inflated their selfish desires and become corrupt is that they regard individual value as higher than the overall value and personal interests as higher than the interests of the Party and the people. Therefore, to strictly manage the Party in an all-round way, we must help party member cadres to straighten out the relationship between individual values and overall values, and between individual interests and the interests of the Party and the people from the fundamental values and value orientations. Only when party member cadres put the interests of the party and the people at the highest position in their hearts can they stay away from vulgar tastes, fly in the doghouse, and be open-minded, selfless and fearless in their careers; Only by putting the interests of the party and the people in the highest position in our hearts can we be courageous and stand up and make contributions when the party and the people need it.

  Strictly administering the Party in an all-round way must always maintain the flesh-and-blood ties between the Party and the people.

  To follow the people’s direction, we must keep close contact with the people. The fundamental way for our party to serve the people and govern for the people is to keep close contact with the people. Without flesh-and-blood ties with the people, it is empty talk to serve the people and govern for the people, and it is also empty talk to take the people’s direction as your own direction. It is in the flesh-and-blood ties with the people that our party realizes its fundamental purpose, and at the same time shows its style of work different from that of all other political parties in the world. In reality, the problems of formalism, bureaucracy, hedonism and extravagance existing in some party member cadres all have in common that they are divorced from the people. Comrade Supreme Leader profoundly pointed out: "The core of the style of work is the relationship between the party and the people, and it is fundamentally to maintain the flesh-and-blood ties between the party and the people."

  To strictly manage the party in an all-round way, we must solve the fundamental problem of how to strengthen the flesh-and-blood ties between the party and the people. In addition to strengthening the awareness of connecting with the masses from the common goal of the party and the people and the party’s fundamental value orientation, we should also prominently solve the old problem of how to always adhere to the party’s mass line under the new historical conditions.

  First of all, under the new historical conditions, we must adhere to the mass position and viewpoint of trusting and relying on the masses. In the past revolutionary war years and construction years, we need to rely on and mobilize the people closely, fight against powerful enemies with real swords and guns, and fight against all kinds of natural difficulties with bloodshed and sweat. Today, in the era of big machines and internet, modern production does not need to mobilize and organize thousands of troops in many fields; Business entities are diversified, and many fields do not need the unified organization and unified command of the party and the government as in the past. However, no matter how the situation changes, only the specific form of mobilizing and organizing the masses has changed, and the substantive requirements of relying on and mobilizing the masses have not changed. To strictly manage the party in an all-round way, we must strengthen the mass stand and viewpoint of trusting and relying on the people.

  Relying on the people, there is also a question of whether to rely on all the people or only a few people. From the era of revolutionary war to the era of reform and opening up, the party has closely relied on all the working people who account for the vast majority of the population. However, today, in the minds of individual party member cadres, there are only wealthy classes, groups and regions, because these classes, groups and regions can quickly produce figures and "achievements". However, poor classes, groups and poor areas do not have enough weight in their hearts. This not only violates the Marxist view of the masses, but also deviates from the goal of building a well-off society in an all-round way today and the people-centered development thought. A well-off society in an all-round way is a well-off society that benefits all the people and strives to eliminate poverty and move towards common prosperity. To build a well-off society in an all-round way, we must rely on and mobilize all people. We should have all the people in our hearts, especially the poor classes, groups and poor areas under the current circumstances.

  Secondly, under the new historical conditions, we should adhere to the leadership methods and working methods of coming from the masses to the masses. Comrade Mao Zedong once pointed out: "In all the practical work of our party, all correct leaders must come from the masses and go to the masses." In the era of network information, the developed information provides us with many new channels and means to understand the situation of the masses and listen to their opinions. However, these new channels and means can’t replace some traditional fundamental mass work methods, especially personal visits to the poor, field visits and investigations. The demands and voices of the masses can only be understood face to face and body to body. Many important policies and measures on reform and development need to come directly from the masses. For example, at present, the whole party and the people of the whole country are very concerned about the precise poverty alleviation, and it is impossible to do a good job without one village, one household or even one person. Therefore, we must always adhere to the scientific leadership method and working method of coming from the masses to the masses at any time and under any conditions. If we give up this scientific leadership method and working method, we will be helpless and it will be difficult for our party to become a strong leadership core.

  Connecting with the masses is a question of basic standpoint and viewpoint, and it is also a question of basic emotional tendency. Lenin once called the contact between the Party and the people a "living contact" and called on the Bolsheviks to "live among a large number of people and know their feelings". Our party calls the contact between the party and the people "flesh-and-blood contact", which further highlights this emotional connection. To strictly manage the Party in an all-round way, it is necessary to enable party member cadres to truly establish flesh-and-blood feelings for the people and show their true feelings. Only in this way can we truly unite with the people, share the same breath and share the same destiny.

  We must draw infinite wisdom from the people to strictly manage the party in an all-round way.

  To follow the people’s direction, we must draw wisdom and strength from the people. The foundation and blood of the party are in the people, and the strength is also in the people. This is the greatest political advantage of our party and the fundamental reason for its development and growth. To strictly manage the Party in an all-round way, we must make good use of this political advantage. Comrade Mao Zedong initiated the great project of Party building. He pointed out that the source of the Party’s strength is the people. Comrade Deng Xiaoping initiated a new great project of Party building. He said that "many things in the reform and opening up" came from "the wisdom of the masses and the wisdom of the collective". After the 18th National Congress of the Communist Party of China, the supreme leader comrade summed up the experience of governing the country and said: "The masses of the people contain the wisdom and strength to govern the country and the party, and the strict administration of the party must rely on the people".

  To draw wisdom and strength from the people and rely on the people to strictly manage the party, we must worship the people as teachers and learn everything useful from the people with an open mind. We should put down our airs and make plans and preparations to learn from the people for a long time and even for life. We should treat all opportunities to deal with the people as opportunities to learn from them, and really put ourselves in the position of "primary school students" and ask them for advice, instead of pretending to be in power or "wise men." The people have great creativity and are creating new things and experiences all the time. These new things and experiences are exactly what our party needs to govern the country and manage the party. Learning from the people requires us to respect their initiative and be good at discovering, summarizing and absorbing the new things and experiences they have created.

  Drawing wisdom and strength from the people, relying on the people to strictly manage the party, and consciously accepting the criticism and supervision of the people. At present, some party organizations listen to criticism more in economic and social development, but less in managing the party, and there is a problem that accepting people’s criticism and supervision is not in place. The Communist Party of China (CPC) is the representative of the people, and the party must be criticized and supervised by the people. The people’s judgment and satisfaction are the basic standards to test the effectiveness of managing the party and the party, and they are also the driving force for managing the party and the party. Without the people’s criticism and supervision, we will turn a blind eye, and we will lose our compliance in strictly administering the party in an all-round way; Without the criticism and supervision of the people, there will be no objective evaluation and no motivation to advance if the party is strictly managed in an all-round way.

  The party comes from the people and is rooted in the people. The development and growth of the party can never be separated from the fertile soil of the people. An ancient Greek fairy tale said that a Hercules named Antai had great strength when he stood on the earth, but once his feet left the earth, he had no strength at all. This story tells us that our party can only be stronger if we always put our feet on the fertile soil of the people and always draw infinite wisdom and strength from them.

  (The author is the former executive deputy director and researcher of the Central Committee of the Communist Party of China Literature Research Office)

Attention, double 11 has changed this year!

The launch of "double 11" is just around the corner, and the gameplay and rules of major e-commerce platforms are also announced one after another. Judging from the activity cycle, intensity and richness, this year may be "the highest in history". This year, various platforms have "rushed to run" and greatly advanced the "double 11" promotion time. Among them, Tmall, JD.COM and Pinduoduo all chose to start their activities today (14th).

What is the investment of each platform this year? What are the new changes and new ways of playing?

▲ Photo by Xin Jingwei Chang Tao in the data map

How strong is the platform investment?

Double 11 has been in operation for 15 years since it was opened in 2009. In recent years, various "calculation problems" such as "double 11" collecting orders, reducing large sums, earning points, and endless brain-burning games have made consumers feel headache.

As an old player of double 11, Tmall said at the double 11 conference on the 12th that there are only two prices on the product interface this year: the price before discount and the price after various discounts are superimposed. Consumers only need to look at one price, so it will be easier to place an order.

Specifically, this year, Tmall still divided the activities into two waves. The first wave was from October 14 to 31, and the deposit was paid at 8: 00 on the evening of the 14 th; The second wave is from 8: 00 pm on October 31 to November 11.

Tmall said that this year’s "double 11" was the largest investment in recent years, and an additional 30 billion coupons and red envelopes will be invested on the basis of full reduction and reduction activities, and 88VIP coupons will be issued in advance at 2 pm on October 14th. It is reported that on October 14th, Tmall had 100 live broadcast rooms opened at the same time, and a total of 1 billion red envelopes were distributed.

According to the news of anchor Li Jiaqi Weibo on 12th, on 14th-15th, 500 million red envelopes will be distributed in the live broadcast room of Li Jiaqi, which can be used to pay the final payment of pre-sale and purchase spot goods.

This year’s "double 11" in JD.COM lasted from 8 pm on October 14th to November 11th. Specifically, JD.COM said that during the "double 11" period, preferential measures will be introduced, such as receiving extra subsidies from 60 yuan every day, and reducing 50 yuan for each full 300 yuan across stores. Since then, special stage, climax stage and return stage have been launched, including different nodes such as "Ten Billion Subsidy Day", "9.9 Postage Day" and "PLUS Member Day" to meet consumers’ shopping needs. In addition, we will, as always, continue to make efforts in trade-in of home appliances and subsidies for digital products.

Pinduoduo, another home appliance platform, recently released the "double 11" subsidy game. Zhongxin Jingwei learned that this year’s "double 11", Pinduoduo announced the first launch of the "Billion Coupon" campaign, and upgraded the "Billion Double Supplement" to "Super Double Supplement". In addition, Pinduoduo recently issued a new regulation in official website, which will upgrade the previous "if you buy expensive, you will lose" service to "if you buy expensive, you will lose twice" service, which will take effect on October 16th.

For consumers, there is another difference between this year’s "double 11" and the past, that is, the interconnection of payments.

On September 12th, Taobao officially announced its support for WeChat payment function, and gradually opened it to all sellers. By the end of September, WeChat Pay had been fully connected to Taobao.

According to the news of CCTV news client on September 26th, JD.COM will also access rookie express and rookie post station, which are rookie’s self-operated express brand and parcel collection site respectively. In addition, JD.COM will officially access Alipay payment, which is expected to be launched on the eve of "double 11".

Wu Jia, vice president of Alibaba Group and president of Taotian User Platform Division, said in an interview earlier that Taobao Tmall is expected to purchase the largest number of users in the history of Tmall’s "double 11" after realizing interconnection and cooperation with multiple Internet platforms. He also said that the opening of payment is the first step of cooperation between the two sides, and cooperation in traffic and other aspects will continue to deepen in the future.

In addition, Wu Jia also revealed that Jingdong Logistics is expected to access Taobao before "double 11" to provide services for users.

For a long time in the past, it was impossible to use WeChat to pay for shopping in Taobao. Now, will this huge change break the current competitive pattern of e-commerce platforms and have a greater impact on the transaction volume of double 11?

Jiang Han, a senior researcher at Pangu think tank, told Zhongxin Jingwei that from the perspective of competition, Taobao’s support for WeChat payment will break the barriers of payment methods of e-commerce platforms in the past, making consumers have more convenient and flexible choices. Secondly, it will enhance consumers’ shopping experience and convenience, which will help Taobao achieve higher sales and transaction growth during the "double 11" period.

However, Ma Jihua, an Internet analyst, believes that Taobao’s support for WeChat payment will not have a great impact on Taobao’s overall sales volume, because on Taobao platform, more users have become accustomed to Alipay, and relatively few people use WeChat to pay. However, for WeChat users, they can now directly open Taobao to go shopping, which may have a great impact on the design of Taobao’s entire promotion activities and enrich users’ purchase channels.

The longest "double 11"

Zhongxin Jingwei combed and found that lengthening shopping time has become the collective action of e-commerce this year. Among them, Taobao Tmall, JD.COM and Pinduoduo all started this year’s "double 11" activity on 14th.

Specifically, compared with last year, the biggest change in the duration of the event was the Taobao Tmall platform: the pre-sale preheating was started on the 14th, 10 days earlier than in 2023 and 2022; JD.COM is 9 days ahead of 2023 and 2022; Pinduoduo is six days ahead of schedule.

▲ Photo by Xin Jingwei Chang Tao in the data map

In terms of new e-commerce platforms, Tik Tok is the first platform to launch the "double 11" this year. Earlier, Tik Tok Platform announced that the "double 11" Good Things Festival would be held on October 8th, one week earlier than 2023.

Aauto Quicker is the first e-commerce platform to announce the "double 11" in advance this year. At the investment promotion meeting on September 19th, Aauto Quicker announced that it would enter the "double 11" warm-up period on October 16th, and it would be officially put on sale on the 18th. Compared with last year, it was two days ahead of schedule.

As a player who entered the market later, Xiaohongshu E-commerce recently announced that the "One-year and One-degree Shopping Carnival" opened on October 12 and lasted until November 11.

In this regard, some netizens said on social platforms that this year’s "double 11" is too long, and it feels almost connected with the National Day holiday. Some netizens said that "every year is ahead of schedule, and every year is the longest in history."

Why did the major platforms decide to lengthen the "double 11" campaign front this year?

Wu Jia explained: "double 11 has its own rhythm every year. It is not in advance, but we have added some content. As you can see, different content is for different consumers."

Jiang Han said that by extending the activity cycle, the platform can provide consumers with more shopping time and choices, thus increasing sales and user stickiness. In addition, it can also provide more time and space for merchants to plan and implement various promotional activities, thus enhancing market competitiveness.

In Ma Jihua’s view, the current "double 11" activity is very different from that of a few years ago. Now e-commerce companies mainly use "double 11" as a gimmick to lengthen the whole marketing cycle as far as possible, with the aim of expanding sales. In addition, in order to better promote users’ desire to buy, they can also compete with friends for traffic.

Quality live broadcast has become a new highlight of this year’s "double 11"

Recently, traffic anchors such as "Xiao Yang Ge" and "Northeast Rain Sister" have caused concern about false propaganda when they bring goods live. In this context, the industry’s call for quality live broadcast has also become a highlight of this year’s "double 11".

Recently, the Report on High-quality Development of Live E-commerce Industry (2023-2024) issued by China Institute of Metrology, China Quality Certification Center, Meiwan and other units (hereinafter referred to as the report) pointed out that live e-commerce is moving towards the development path of "quality live broadcast".

At the release site of the report, Lao Yuling, director of the E-commerce Center of Shanghai University of Finance and Economics, said that in the future, the development of live broadcast e-commerce will pay more attention to the quality itself and help emerging consumption through live broadcast of quality. Among them, the head enterprises need to do a good demonstration role and drive the industry to positive energy.

Jia Luo, vice president of Ali Group and president of Tmall’s business unit, said at the Tmall double 11 conference that boosting consumption should not only expand "quantity" but also attach importance to "quality". It is necessary to promote the order transaction, "expand" the consumer market, but also pay attention to the brand and quality, and "improve" the consumption. The unique role of Tmall Double Eleven is to create more brand increments and quality increments.

At the press conference, Meng Xin, general manager of Taobao Live Shop, also said that the live e-commerce has entered a new stage of "quality live broadcast" from the entertainment red man mode, and the quality live broadcast mode of professional anchor, brand pallet and platform quality service guarantee will become the mainstream of the industry.

According to the Research Report on the Development of Network Audiovisual in China (2024), by December 2023, the total number of short video accounts in the whole network had reached 1.55 billion, and the number of professional anchors had reached 15.08 million.

It is worth mentioning that on July 31 this year, the Ministry of Human Resources and Social Security, together with the State Administration of Market Supervision and the National Bureau of Statistics, officially released 19 new jobs to the society, including network anchors.

Not long ago, the Shanghai Municipal Commission of Commerce and other departments issued the "Three-year Action Plan for Shanghai to Promote the High-quality Development of live stream economy (2024-2026)", in which it is particularly clear that it is necessary to establish and improve high-standard industry norms and supervision mechanisms, and at the same time, it is necessary to cultivate a number of large-scale, driving and influential anchor service organizations in China to play a leading role.

At the release site of the above report, Li Tong, deputy director of the Innovation and Internet Supervision Research Department of the Development Research Center of the State Administration of Markets, said, "It is very important to build a compliance evaluation system in the live broadcast e-commerce industry. Relevant regulatory authorities should pay attention to the improvement of laws and regulations, pay attention to collaborative supervision, and give play to the organizational role of industry associations to guide the standardized operation of enterprises. At the same time, it is necessary to broadcast the self-discipline of practitioners in the e-commerce industry. "

Text: Li xiaoxuan

(Zhongxin Jingwei)

Investigation on Online Class Platform for Minors: Still Pushing Bad Information

  ● Some website platforms ignore social responsibilities, repeatedly use online classes to promote online games and make friends, and even spread pornographic, violent and fraudulent information, which endangers the physical and mental health of students, especially minors.

  ● In order to effectively solve the outstanding problems of online class platforms involving minors, safeguard the legitimate rights and interests of minors, and promote the standardized and orderly development of online class platforms, the Central Network Information Office and the Ministry of Education launched a two-month special rectification of online class platforms involving minors.

  ● Relevant regulatory authorities should clarify their functions and responsibilities on the basis of full investigation, improve laws and regulations, achieve precise and joint law enforcement, and strengthen supervision over online platforms and advertisers.

  Recently, in order to effectively solve the outstanding problems of online class platforms involving minors, safeguard the legitimate rights and interests of minors, and promote the standardized and orderly development of online class platforms, the Central Network Information Office and the Ministry of Education launched a two-month special rectification of online class platforms involving minors.

  This special rectification will focus on the outstanding problems that netizens have strongly reflected. For example, to strengthen the ecological management around the online course page, there must be no content that harms the physical and mental health of minors; Do not use pop-ups to induce clicking on pages that are not suitable for minors; Do not push advertising information unrelated to learning; Do not use online courses of a public nature to seek commercial interests.

  During the special rectification period, what is the current situation of various website platforms that offer online courses for minors? Recently, the "Rule of Law Daily" reporter launched an investigation on this.

  The adolescent model exists in name only

  The platform still pushes bad information.

  At present, online class platforms commonly used by minors can be divided into two categories, one is an online cloud classroom teaching platform specially developed by the government or schools, and the other is an online class platform developed by social networking sites.

  On August 19th, when the reporter of Rule of Law Daily logged into an online course platform, he saw that the homepage of the platform was divided into three parts, with dynamic public service advertisements at the top, such as "We are in action to fight the epidemic", which introduced that the platform provided rich courses for students during the epidemic prevention and control period, so that students could study independently at home. In the middle is the schedule of live courses from grade 1 to grade 12. Click it to enter the online course content of any grade. At the bottom are special teacher classes, famous master classes and so on.

  In the process of browsing, I didn’t see the pop-up window, nor did I see the advertising information unrelated to learning. Subsequently, the reporter of "Rule of Law Daily" logged into another video website, and no content unsuitable for teenagers was found in the learning module. On another video website, some modules in the learning channel have been closed.

  The reporter of "Rule of Law Daily" downloaded the software of an education and training institution. After opening it, a notice of special rectification of minors’ summer network environment appeared. Click the link at the bottom to view the rectification results. In the publicity of the rectification results released by it, it is said that the bad content in the animation, live broadcast, short video, forum and online learning sections on the platform has been investigated and cleaned up, and 154 illegal avatars and 362 illegal nicknames have been handled. In addition, nearly 200,000 pieces of sensitive information were filtered out in live chat only.

  After the rectification of this online class platform, a telephone number and email address for minors to report bad content were also set up. The reporter of "Rule of Law Daily" consulted relevant issues as parents of students. A customer service teacher said that the problematic courses have been handled by relevant personnel. If other problems are found, they can also be contacted for registration.

  In the process of logging in to some platforms with online courses, the reporter of Rule of Law Daily found that some online courses platforms launched the children/teenagers mode after rectification. In the teenagers mode, all content presented to users was filtered through the platform, and routine operations such as recharging, rewarding and commenting could not be carried out.

  Some softwares directly add children’s/teenagers’ accounts in the teenager mode through a separate password setting, and the content browsed by using this account is limited. Some online class platforms also have a "time lock" function in the youth mode. The default time for using the software is 40 minutes. If the daily use time exceeds the default time, you need to enter a password with independent functions before using it.

  The reporter of "Rule of Law Daily" downloaded some popular software with adolescent mode to try. After setting the password for the teen mode, these platforms will require users to fill in the child’s date of birth, and individual platforms will also require users to fill in the gender. After setting up the account, the platform will provide some content categories for users to choose, and only after selecting them can the software be officially used in the youth mode. There are also some platforms that do not need to set a youth account, and directly set a password to control the opening of the youth mode.

  However, the reporter of "Rule of Law Daily" found that it is only necessary to set a separate password to turn on and off the youth mode. In the case of mastering the password, the holder of the mobile phone can still turn on or off the youth mode at will. Some parents believe that this makes the youth model useless in the eyes of teenagers who have mastered the password.

  According to parents’ introduction, the reporter of "Rule of Law Daily" downloaded and installed a popular social software. In the setting options of one software, the teenager mode of the software was opened by setting an independent password. Continuing to operate, the reporter of the Rule of Law Daily found that although it is impossible to carry out the same routine operations as ordinary accounts, the accounts set by this software in the youth mode can still be used to vote for various lists, and also receive news or information pushed by the platform that has nothing to do with learning.

  Xiao Jia (pseudonym), a middle school student in Dongcheng District, Beijing, told the reporter of Rule of Law Daily: "The youth model can indeed filter out some bad information, but for me, it is just for ‘ Love beans ’ (Idol) is just for voting. "

  Download the software, register the account, set up and start the youth mode for yourself, which is Xiao Jia and the normal online life of some minors in idolize. The reporter of "Rule of Law Daily" registered a youth account on this online class platform according to Xiao Jia’s guidance. At the end of the interview, he received a news push from the platform, "××××× was exposed to derailment, and private photos flowed out".

  Pop-up advertisement in online course browser

  Language violence in interactive comment area

  Pop-up advertisements are often seen when using a browser to surf the Internet, which is the trouble that Li Xuan (a pseudonym), a middle school student in Xicheng District, Beijing, has encountered.

  During Li Xuan’s online class, pop-up advertisements will pop up from the left side of the webpage from time to time, and the contents of the advertisements are quite "rich". Not only are there game advertisements, but Li Xuan even saw hair growth advertisements.

  Li Xuan described the general scene of the game advertisement to the reporter of the Rule of Law Daily: "Either there are dragons and monsters on the road in Shi Zhuan, or there are wild boars on the wasteland, and then a man took a knife and cut it several times ‘ Explosion ’ Good game equipment. "

  Li Xuan feels a little annoyed with this kind of grandiose advertisement that often pops up, but she can’t completely prohibit the advertisement from popping up through setting. To this end, he specially changed another browser without advertisements. However, the new browser sometimes gets stuck. In the end, Li Xuan had to switch back to the original browser.

  The reporter of Rule of Law Daily downloaded this browser software and found that after selecting the page of interest, the browser will push news and information according to the user’s interest, but even if the option of "entertainment" is avoided, the system will still push some sensational "news".

  Zhao Yu (pseudonym), a student from a middle school in Xicheng District, Beijing, used an online class platform to attend a training class. According to her introduction: "This online class platform can turn on the camera and microphone, and the system will remind you when there is a class. When there is a class, the teacher can ask questions. If the students answer correctly, the teacher can reward the students and send a small trophy or something. We can read documents, PPT and pictures on it, and it is also convenient for teachers to write on the blackboard, which can be saved in the form of pictures. After the whole course, you can also watch the playback. "

  In addition, Zhao Yu told the reporter of "Rule of Law Daily" that there are also some problems in the interactive message of the school online class platform. "Some students will talk nonsense in the comment area." Zhao Yu said, "For example, if a teacher asks a classmate to answer a question, and that classmate answers wrong, someone will make fun of the wrong answer in the comment area."

  This made Zhao Yu very flustered when answering questions, because she was worried about the cynicism of her classmates, and sometimes even if she knew the answer, she dared not answer it easily. "Why doesn’t the online class platform have the function of silence?" In this regard, Zhao Yu is very confused.

  Gao Tiantian (pseudonym), a primary school student in Tongzhou District, Beijing, saw the teacher advertising in the live class.

  After starting school this fall, Gao Tiantian will be in the sixth grade. During this summer vacation, her parents signed up Gao Tiantian for an online course in an educational institution. At about 9 o’clock, Gao Tiantian’s math class began. The course lasted about two hours, with three breaks in the middle. During the break, in order to enhance children’s interest, the teacher will hold his pet cat in front of the live camera to interact with the students, and sometimes recommend other courses for sale to the students.

  "Teachers often recommend some classes." Gao Tiantian is no stranger to this. Ms. Wang, her mother, was disgusted with this. She told the reporter of the Rule of Law Daily: "The teacher’s job is to attend classes. I feel very annoyed to recommend other courses for sale in class. What is the difference between this and product placement?"

  □ Our trainee reporter Liu Ziwei

  □ Our reporter Chen Lei

How to effectively accompany children to study? Expert: Parents should pay attention to prioritizing.

  Accompanying education

  Wechat WeChat official account asked questions

  Our child is in the third grade this year. Since the first grade, his father and I have taken turns to accompany him to do his homework. Many extracurricular courses are taught after we have learned. We are particularly worried that such companionship will not have a great positive effect on the growth of children, but will make children lose their independence.

  Expert opinion

  Teacher Zhang Yanrong of Majuqiao Town Central Primary School: Parents’ companionship is very important for children’s growth, but do parents need to accompany them all the time? This is also a problem that many young parents are troubled by. Many parents spit out and feel that they have gone to school with their children again, but the children’s learning effect is not good. Every accompanying parent should always remind himself to prioritize: accompanying students can only be placed in a secondary position forever, and the main body of learning should be children.

  Let children know that learning is their own business.

  How to achieve "effective" companionship? Parents should understand that parents accompanying their children in homework can’t really make them form good habits, but there will be many disadvantages. First, if children are accompanied by their parents in homework, their attention will be unconsciously influenced by their parents and they will not concentrate. Sometimes parents’ interruption and guidance will interrupt their thinking, and they will lose the coherence of their thinking. At the same time, parents accompany their children to do homework, and regular guidance or tips will make children lose their independent thinking and follow their parents’ ideas completely. Slowly, when they encounter problems, they will ask their parents directly without thinking, in an attempt to get answers from their parents. In addition, parents who accompany their children to study for a long time will give them the illusion that my study is the most important thing, and it is appropriate for parents to accompany me to do my homework. As a result, it is easy for children to become dependent, such as refusing to do their homework without their parents, or parents will accompany them to do their homework no matter how busy they are.

  In addition, parents accompanying their children to do homework will also make them feel a sense of urgency to be supervised all the time and lose their sense of freedom in learning, which will lead to increased psychological pressure. It is worth noting that parents accompany their children to write homework, and the guidance and evaluation they make are often more negative than positive, and even they lose their temper and casually make "How can you be so stupid!" "Why can’t others do it?" "How do you listen in class!" "This topic is so simple!" And so on, and these behaviors or words can easily make children feel inferior to learning and lose confidence.

  How should smart parents accompany their children to study? First of all, change "full-time study" to "site study". Under normal circumstances, few children like their parents to accompany them to do their homework, because constant supervision will make people breathless. However, there are exceptions. For example, some topics are really difficult and need constant tips and guidance, and then children will make them correctly after thinking. At this time, you can communicate with your child well, and then let your child do his homework independently when there are no difficult problems. In addition, don’t give up authority and change "begging to accompany students" into "leading to accompany students". Parents must not be afraid that their children will not learn, so they beg their children to learn. Don’t threaten, don’t tempt or exchange for children’s hard work. We must set an inner role model and confidence in learning for children, so that children can understand that academic performance is not the key, and the purpose of learning is what they can do in the future, so that their internal drive can really play a role. (Text/Reporter Wu Wenjuan)

Notice of Yunnan Provincial Department of Finance on Promoting the Work of "One Network in the Province" for Government Procurement of Electronic Stores

Provincial committees, offices, departments, bureaus, institutions, people’s organizations, state (city) Finance Bureau, Zhenxiong County, Xuanwei City, Tengchong City Finance Bureau, Yunnan New District Finance Bureau, provincial government procurement and transfer center:

In order to thoroughly implement the spirit of the central government’s plan to deepen the reform of the government procurement system, further improve the standardization, transparency and convenience level of Yunnan provincial government procurement electronic stores (hereinafter referred to as electronic stores), and accelerate the implementation of the "internet plus government procurement" action, the relevant matters concerning the promotion of the "one network in the whole province" work of electronic stores are hereby notified as follows: 

I. General requirements

Guided by the spirit of deepening the reform of government procurement system, we will make full use of new technologies, new formats and new modes such as cloud computing, big data and e-commerce, integrate and share resources, and innovate institutional mechanisms. By the end of 2021, we will build a "one network in the whole province" of electronic stores, realize the interconnection and information sharing of electronic stores in provinces and counties (cities), and create a unified, open and orderly electronic trading market for government procurement.

Second, the main task

(A) focus on building a unified platform system for interconnection.

1. Interconnection. The Provincial Department of Finance co-ordinates the construction of electronic stores in the province, and coordinates and guides the development of electronic stores in the province. Financial departments at all levels shall, in accordance with the unified arrangements of the Provincial Department of Finance and the data interface specifications of provincial electronic stores, establish a mechanism for data exchange and information sharing, accelerate the construction of electronic stores, and jointly build a platform system for electronic stores in the province.

2. System integration. Electronic stores at all levels should share data with Yunnan provincial government procurement management information system. For government procurement projects traded through electronic stores, the procurement implementation plan should be compiled in the Yunnan provincial government procurement management information system first, and then pushed to the electronic stores for trading, and the electronic stores will push the trading process, results and contract signing information to the Yunnan provincial government procurement management information system in real time.

(2) Gradually improve the trading system with unified rules.

1. Transaction scope. The Provincial Department of Finance uniformly formulates the catalogue of electronic stores purchased by the provincial government, and dynamically adjusts it according to the needs of the work. If the purchaser purchases goods and services in the catalogue of electronic stores, and the government procurement amount of a budget item with the same item does not reach the standard of open tender amount in a fiscal year, he may enter the electronic store for trading, or entrust a procurement agency to carry out procurement activities according to law (for items belonging to the catalogue of centralized procurement agencies, he shall entrust a centralized procurement agency to purchase).

2. Transaction method. The trading methods of government procurement electronic stores in our province mainly include online direct purchase, reverse bidding (electronic reverse auction), online inquiry and fixed-point purchase. Online direct purchase refers to the purchaser ordering goods or services from suppliers through online supermarkets or online service markets. The supplier confirms the order within the agreed time, and the price displayed in the online supermarket is the highest price limit. The purchaser can negotiate with the supplier. Reverse bidding means that the purchaser determines a brand model of goods according to the purchasing demand, issues a bidding announcement, and three or more suppliers bid downwards for several rounds within the agreed time, and the electronic store system recommends the supplier with the lowest quotation to make a deal. Online direct purchase and reverse bidding are only applicable to small and sporadic procurement projects. Online inquiry means that the purchaser determines the purchase demand and issues an inquiry announcement by defining the demand, specifying the parameter template, recommending the reference brand, etc., and the suppliers of three or more brands respond within the agreed time, and the electronic store system recommends the supplier with the lowest quotation to make a deal. If the supplier of reverse bidding and online inquiry refuses to sign a contract with the purchaser, the purchaser may postpone the determination of the supplier according to law; If the supplier’s performance acceptance is unqualified and both parties terminate the contract, the purchaser shall implement it in accordance with the relevant provisions of the Civil Code Contract or the contract agreement, and in principle, the supplier shall not be postponed to determine the transaction. State (city) finance department with the consent of the Provincial Department of Finance, can be combined with local conditions to explore the relevant trading rules.

(3) jointly create an open, transparent, fair and open unified market.

1. Normalized collection and commitment. Organizations that undertake centralized procurement functions in various places (hereinafter referred to as centralized procurement organizations) are responsible for organizing the normalized public solicitation of suppliers. Any supplier who meets the provisions of Article 22 of the Government Procurement Law of People’s Republic of China (PRC), has the ability of supplying, logistics and after-sales service of electronic stores, voluntarily abides by the management rules and systems of electronic store platforms, and fulfills the commitment of registration and settlement can register as an electronic store supplier and settle in the online supermarket and online service market of electronic stores. Electronic stores at all levels shall not discriminate against private enterprises and foreign-funded enterprises, shall not set threshold conditions for scale and region, shall not charge fees for supplier registration and settlement, and shall not charge bid bond.

2. One-place audit is universal in the whole province. The supplier of electronic stores in our province applies for registration, settling in and putting goods on the online supermarket and online service market, and the centralized purchasing agency where industrial and commercial registration is located is responsible for the audit; Where there is no centralized purchasing agency in industrial and commercial registration, it shall be audited by the centralized purchasing agency at the next higher level; Industrial and commercial registration is located outside the province, audited by the provincial government procurement and transfer center. Approved suppliers can participate in trading activities in electronic stores at all levels in the province.

3. Make information public and accept supervision. The provincial government procurement and transfer center issued a unified supplier solicitation announcement on the Yunnan provincial government procurement network, and synchronized it to the electronic store platform, which was implemented by electronic stores at all levels. The results of supplier registration and check-in shall be publicized simultaneously on the Yunnan provincial government procurement website and the electronic store platform, and the publicity period shall not be less than 3 working days. The information of goods on the shelves shall be made public in the online supermarket (online service market) and subject to social supervision. Purchasing information such as purchasing announcement (inquiry form, bidding form, contact form), closing announcement, contract announcement, etc. are released on the electronic marketplace platform, and simultaneously pushed to the Yunnan provincial government procurement network for publicity. Actively promote information sharing with public resource trading platforms.

(D) Establish a standardized and unified supplier and commodity management mechanism.

The centralized purchasing organization conducts daily management of suppliers and commodities in electronic stores according to the commitments made when suppliers register and settle in. The provincial government procurement and transfer center is responsible for establishing the daily management system of suppliers and commodities of electronic stores such as price inspection, early warning of integrity, and punishment for breach of contract, and formulating the letter of commitment for the registration and settlement of electronic stores, which can be implemented with reference to electronic stores at all levels. Centralized purchasing institutions will give yellow, orange and red warnings to suppliers who violate the commitments of registration and settlement in accordance with the daily management system, depending on the seriousness of the case; For the supplier who fails to correct the breach of contract in time according to the early warning information, the centralized purchasing agency may take measures such as deducting the credit score, freezing, taking off the shelves, taking off the shelves of the whole network and restricting the shelves, and suspending the trading of suppliers’ electronic stores for a period of time, and the disciplinary situation shall be reported to the financial department at the same level for the record. The supplier of electronic store will be punished in one place and the whole network will take effect. If the supplier has any objection to the punishment made by the centralized procurement institution, it may report it to the financial department at the same level.

Third, the job requirements 

(1) Unify thinking and strengthen leadership. Establishing and perfecting electronic stores is an important measure to build a modern government procurement system, promote the "streamline administration, delegate power, strengthen regulation and improve services" reform and optimize the business environment. Financial departments at all levels should attach great importance to it, earnestly strengthen leadership, clarify work responsibilities, guarantee operation and maintenance funds, and ensure the realization of the work goal of "one network in the whole province" in electronic stores.

(2) Careful organization and coordination. Financial departments at all levels should work in accordance with the deployment of "One Network in the Province", coordinate and coordinate, conscientiously implement the construction, operation and management of electronic stores in the region, guide centralized purchasing institutions to do a good job in the registration, settlement and merchandising of suppliers in the region, coordinate and supervise platform operators to do a good job in services, and strengthen network and information security protection.

(3) Strengthen supervision and resolve disputes. Contradictions and disputes between the purchaser and the supplier during the transaction shall be settled by both parties through consultation; If the negotiation fails, it can be reflected to the centralized purchasing agency at the same level and mediated by the centralized purchasing agency; If violations of laws and regulations are found, they shall be reported to the finance, market supervision or relevant departments at the same level, and shall be handled by the regulatory authorities according to law. Anyone suspected of committing a crime shall be transferred to judicial organs for handling according to law.

(four) innovative measures to improve the system. Financial departments at all levels should earnestly strengthen investigation and study, and actively explore supervision methods such as credit evaluation and price early warning. Establish and improve the big data analysis mechanism to enhance data decision-making ability. Encourage the implementation of policy functions such as energy conservation, environmental protection, innovation, poverty alleviation and the development of small and medium-sized enterprises through technical measures such as characteristic venues, labeling, search and sorting, and traffic guidance.

Fourth, others

If the relevant contents of the Notice of Yunnan Provincial Department of Finance on the Trial Online Inquiry Purchase of Provincial Budget Units in Political Mining Cloud Electronic Store (Yuncaicai [2019] No.3) and the Notice of Yunnan Provincial Department of Finance on the Trial Electronic Counter-auction and Online Supermarket Purchase of Provincial Budget Units in Political Mining Cloud Electronic Store (Yuncaicai [2019] No.7) are inconsistent with this notice, it shall be implemented according to the provisions of this notice.

Yunnan Provincial Department of Finance

April 16, 2021

(This piece is publicly released)

2024 Tank 300 goes on sale.

On August 10th, 2024 Tank 300, a tank brand, was officially launched. The 2024 model includes, conqueror and three configurations, among which it is a mild hybrid model.

The 2024 model focuses on the three values of intelligence+off-road+fashion, and improves the configuration in a targeted manner to meet the needs of more users in different scenarios. The price range of new cars is 199.8-226.8 million yuan.

The 2024 tank 300 Challenger and Conqueror has been upgraded on the basis of the 2023 Challenger and Conqueror, adding a four-door window with built-in anti-pinch function, a 50W mobile phone with wireless fast charging to get rid of users’ power anxiety, and equipped with snail horn, penetrating warning sound effect to prevent distracted driving. In order to facilitate users to pass, ETC is also equipped.

The 2024 Tank 300 is a fashion upgrade based on the original city version, with improved power and configuration. In terms of power, this model is equipped with a new 2.0T+9AT+48V mild hybrid system, which improves fuel economy while ensuring strong power. Among them, the system adopts more than ten advanced technologies such as in-cylinder direct injection, Miller cycle and DVVT dual variable valve timing, with a maximum power of 180kW and a maximum torque of 380N?m;. Matching domestic research and development of vertical 9AT gearbox.

In terms of configuration, functions such as one-button lifting four-door window, wireless fast charging of 50W mobile phone, snail horn, ETC have been added to optimize the car experience.

In terms of off-road performance, the 2024 tank 300 will continue to be equipped with a professional off-road chassis, providing a solid guarantee for the torsional performance and handling stability of the vehicle. The approach angle is 33, the departure angle is 34 and the longitudinal passing angle is 23.1, which brings excellent passability to vehicles. Both front and rear trailer hooks are equipped with rear towing safety holes, which is convenient for vehicles to get out of trouble and tow. At the same time, the 2024 model is equipped with a new generation of ATS all-terrain control system and has a variety of driving modes.

In terms of intelligent technology, the 2024 Tank 300 is equipped with L2+ intelligent driving assistance system, ACC adaptive cruise, LKA lane keeping assistance and many other intelligent technologies. In addition, the 2024 Tank 300 is also equipped with vehicle remote control function.

Since its listing, Tank 300 has always maintained a hot-selling trend. As of July this year, the cumulative sales volume has exceeded 240,000 units. This replacement, the 2024 Tank 300 has further strengthened the product strength of the whole vehicle, which is a very sincere choice for the tank brand to present to users.

BYD: In the future, the easy Sifang technology platform will be equipped on all models of Wangwang Automobile as standard.

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  Limited (hereinafter referred to as ""or" company ") released on June 21st.It is said that the company accepted the specific target of institutional investors on the same day.. In the investigation, it was revealed that easy Sifang technology is based on fourIndependent drive is the core, which is surrounded by three dimensions: perception, control and execution.The characteristics of the car are completely reconstructed, which brings consumers the ultimate safety, ultimate performance and ultimate experience. In the future, the E-Sifang technology platform will be installed on all models of Looking Up Auto as standard, and four technologies will be used to bring innovative driving experience to users.

  ▲ Announcement screenshot

  BYD briefed investors on its sales in May this year. In May, the company sold a total of 239,092 passenger cars, a year-on-year increase of 109.4%. Among them, Dynasty and Ocean Net sold 228,087 vehicles and Tengshi vehicles sold 11,005 vehicles.

  BYD revealed that on May 12, 2023, the Land Transport Authority of Singapore (LTA) released the car sales data for April. BYD won the title of pure electric vehicle sales in that month, leading the pure electric vehicle market in Singapore. BYD has entered the Singapore market for 10 years, and successfully brought taxis, tourist buses, buses, trucks, forklifts and urban commodity logistics vehicles to the local area. In July 2022, BYD announced its entry into the passenger car market in Singapore, and won the annual electric car sales crown in Singapore in the same year. At present, BYD’s best-selling model in Singapore is BYD ATTO 3, of which the 100kW version is priced at S $183,888 (including car license), equivalent to about RMB 956,000, and the 150kW version is priced at S $202,888 (including car license), equivalent to about RMB 1.054 million.

  Regarding BYD’s brand development and globalization process, BYD said that on June 15th, Google and Kaidu released the list of "Top 50 Brands of Kaidu BrandZ in China in 2023" to evaluate the performance of China brand in globalization development. The list of the top 50 brands covers a number of industry brands, and BYD ranks 22nd, up five places from last year. This is the sixth time BYD has been on the list since the establishment of the list in 2017. With the continuous expansion of market territory, BYD has also carried out in-depth layout in localized production and international cooperation. In September 2022, BYD signed an agreement with Thailand WHA Group on land subscription and factory construction, which is the first overseas passenger car factory wholly invested by BYD. BYD also actively strengthens cooperation with industry-leading partners, andSign a global agreement to jointly improve the user charging experience. At the same time, BYD has built a dealer network around the world to provide high-quality sales and after-sales service to consumers in overseas markets and promote the popularization of new energy vehicles.

  In terms of commercial vehicle development, BYD said that BYD’s pure electric buses and taxis have spread all over the world in more than 70 countries and regions and more than 400 cities. The business of passenger cars going to sea has been further accelerated. Up to now, BYD’s new energy passenger cars have entered 53 countries and regions such as Japan, Germany, Australia and Brazil. As BYD’s first global model, BYD ATTO 3 (Yuan PLUS) has achieved both sales volume and market reputation in the international market. In Thailand, the launch of this model triggered local users to snap up in the middle of the night, and this year has won the champion of pure electric vehicle sales in Thailand for five consecutive months. In Israel, this model has won the sales champion of the whole car for seven consecutive months. In addition, BYD ATTO 3 also won the first cumulative sales of pure electric vehicles in New Zealand and Singapore from January to May.

  Investors asked, looking up to the advantages and highlights of the brand’s easy Sifang technology platform? BYD’s reply: Easy Sifang technology takes four independent drivers as the core, and comprehensively reconstructs the characteristics of new energy vehicles from three dimensions: perception, control and execution, so as to bring consumers cross-era products with extreme safety, extreme performance and extreme experience. In the future, E-Sifang technology platform will be installed on all models of Looking Up Auto as standard, and four-motor technology will be used to bring innovative driving experience to users.

  

The flavor of the year in poetry is not as good as the sixth day of the sixth month.

In your eyes, what day is the sixth day?

Did the family start cleaning the house early in the morning to "send the poor", or did they take a break after visiting relatives for the New Year a few days ago, or did they start counting down the holidays with their hands?

In the eyes of Zhu Shuzhen, a poet in the Song Dynasty, the sixth day was so lively that even the Lantern Festival night could not compare with it.

The sixth day is full of pomp and bright lights.

Yi Qin ‘e, the sixth day of the first month, night and month

Song Zhu Shuzhen

Bend and bend, and the new year’s crescent moon hooks the cold jade. Hook cold jade, phoenix shoes are small, and Cui eyebrows are frowning.

Moths and snow willows add makeup, while Candle dragon wahoo competes for it. It’s not as good as the sixth day of the Lunar New Year.

Zhu Shuzhen,No. Youqi Jushi, a poetess in the Song Dynasty, is one of the most abundant female writers who have preserved her works since the Tang and Song Dynasties. This word describes the lively scene of the sixth day of the Lunar New Year in the Song Dynasty. Bend a new year’s crescent moon, charming as a hook, cool as jade. The moon in the sky is as hooked as jade, the embroidered shoes of the people on the ground are wrapped in slender feet, and the emerald arch eyebrows are smiling. Dressed-up women with moths in their heads and snow willows in their hair, and fire trees and silver flowers, Candle dragon danced vigorously and galloped after them. Such a grand occasion, even on the night of the Lantern Festival, is far less than this sixth day.

Li Song’s View of Lights in the Southern Song Dynasty is now in the National Palace Museum in Taipei.

"Moths and snow willows add makeup, and Candle dragon fire trees compete." This word is inevitably reminiscent of Xin Qiji’s famous "Jade Case Yuan Xi", "Thousands of trees bloom in the east wind night, and the stars are like rain. The BMW carving car is full of incense, the phoenix flute is moving, the jade pot is turning, and the fish and dragon dance all night. "

In Song Dynasty, the economy was prosperous, and the entertainment activities were more abundant than those in the previous generation. People paid special attention to festivals such as Spring Festival. From the New Year’s Day to the Lantern Festival, people not only carry lanterns in their hands, but even trees and rivers are covered with lights.

In Zhu Shuzhen’s eyes, the lights set each other off on the sixth day of this month, women dressed up to travel, and the fire tree and silver flowers, even on the Lantern Festival night, are not as lively and happy as the sixth day.

It is a good day to send the poor, start a business and go out.

Aside from the background of the Spring Festival, folk customs such as sending the poor are also popular on the sixth day of the Lunar New Year. Nowadays, when people send the poor, they mostly clean the house, throw away the garbage and make people happy. In ancient times, due to the limitations of the times, people were more serious about "sending the poor".

In ancient times, people would "make minced meat, abandon rags, and worship in alleys", that is, clean up all the dirty debris and rags outside the house, and then burn them for sacrifice to send the poor.

In Han Yu’s "Sending the Poor", it is mentioned that it is necessary to "make a car out of willows and lead the sails to the wall" for the poor. That is to say, when sending the poor, we should not only prepare symbolic vehicles and boats for the "poor", but also bring dry food to the "poor". In some places, there is also the practice of "sending the poor by banana boat". Such a solemn ceremony is to send the "poor ghost" away well to welcome a better life in the new year.

In addition to sending the poor, the sixth day of the sixth year means "great luck", and after the sixth day, people gradually return to normal life from the festive flavor, so many businessmen will choose to open the market on the sixth day. Every new year’s day, firecrackers to celebrate the opening of the market are one after another, deafening and very lively. At the same time, the shopkeeper will stick a big red couplet on the door panel, "Everything is prosperous", and invite a "lovely person", that is, parents, husbands, children and in-laws, to stroll around the store for a few times and send auspicious words such as "make a fortune, congratulations on making a fortune", hoping that business will be prosperous and life will be rich in the new year.

China people also have the traditional custom of "going out in 369", which means that the third, sixth and ninth days of the lunar calendar are auspicious days to go out. Therefore, it is advisable to go out on the sixth day of the Lunar New Year, and you should also play around. In some areas, it is popular on the sixth day, and at three, six and nine o’clock at noon, go out for a walk. Those who don’t want to travel far can also turn around the yard clockwise twice before going home, which means good luck. In the old days, farmers began to farm on this day to prepare for spring ploughing.

The sixth day of the first month is not only an important moment to sum up and clean up the past year, but also a sign to welcome the start of work and business activities in the New Year, and also an important date for farmers to start spring ploughing.

Up to now, although the form of the old customs has gradually changed, people’s good wishes to eliminate disasters and solve the problem are still the same. Send the poor on the sixth day. May everyone send away their troubles and bad luck, and make a fortune in the new year. Good luck!

Reporting/feedback

Domestic beauty cosmetics, can’t walk independently without Li Jiaqi?

author/boki

The last wave of double eleven activities, you can’t rush!

Go! Go, go! Taotao finally got the last wool, and bought the essence and liquid foundation that Li Laotou didn’t grab in the live broadcast room at a good price.

Every year, the Double Eleven is a time for girls to stock up on skin care and make-up. This year’s double eleven domestic products are more eye-catching, and the pre-sale stage is because all kinds of hot searches can’t be grabbed. Domestic brands are also increasingly favored by young people. After #00, they prefer domestic brands # and also boarded hot search during the Double Eleven period.

Celebrity endorsement, Li Jiaqi’s offer, Xiaohongshu planting grass, Tik Tok live room … What domestic brands did you buy?

Beauty and skin care:

Content marketing helps, and component technology promotes big items.

Please raise your hand because Li Jiaqi bought domestic skin care products!

After reading the offer of all girls, Xiaoyue decided to support domestic products in this double eleven. Last year, foreign brands such as Guerlain, Mei Kefei, etc., this year, she gave part of the beauty budget to Proya’s morning C night A double anti-suit, Ou Shi Man Freckle Mask, and by the way, she brought a set of Ou Shi Man Water Emulsion to her mother. "Supporting domestic products is not entirely an emotional card. I went to Xiaohongshu to do my homework, and the ingredients of domestic products now don’t lose big names, which is more cost-effective! "

Unfortunately, Polaiya couldn’t get it in the live broadcast room in Li Jiaqi at all, and Xiaoyue could only choose to place an order in the brand live broadcast room.

Polaiya, a domestic brand that soared to the fourth place on Tmall’s pre-sale skin care list this year, was once considered as the brand of "L ‘Oré al" and "Oprah" in the cottage. In the past two years, it has entered the head of domestic skin care with its ingredients and excellent popularity.

In the field of skin care, consumers are becoming more and more mature, from simple skin care in the past to accurate and effective skin care needs in selecting product ingredients. Not only pursue functional ingredients, but also pay attention to content and concentration.

In addition, the demand for skin care has advanced from basic whitening and hydrating to early anti-aging. We must know that products with anti-aging effect have always been the high-end line of various overseas brands, which also means that the price is very high. The popular anti-aging formula in the past two years is "early C and late A", that is, products with VC ingredients are used in the morning and products with VA ingredients are used at night. This formula is popular because of its relatively effective ingredients and affordable price.

Polaiya seized the enthusiasm of technology skin care and took the opportunity to make a hot single product ruby series and double anti-essence.

Polaiya, who has grasped the trend of popular skin care, also played a role in this year’s Double Eleven, opening an offline wine coffee pop-up shop. Business hours are from 8: 00 a.m. to 0: 00 a.m. on weekdays, and at 7: 00 p.m., the cafe is converted into pub mode, and the business hours are extended to 2: 00 a.m. on weekends.

Early caffee and late Acohol, properly "early C and late A" for migrant workers!

Polaiya is an old hand in emotional interaction with young people. In the past two years, Women’s Day on March 8th took advantage of the marketing, and with the help of planning short films and copywriting, discussions on gender issues such as "gender is not the boundary, but prejudice is" won everyone’s approval.

In terms of publicity, Polaiya has always been cautious enough, and the marketing of festivals that are easy to step on thunder, such as Mother’s Day and Tanabata, has never overturned.

Last year, Polaiya ranked among the 500 million sales clubs. Will the final data of this year’s Double Eleven be refreshed?

While the rise of domestic products depends on Li Jiaqi, brands have made great contributions to the shaping of their own products and images.

Another popular brand, Ou Shiman, also seized the opportunity of ingredient marketing. Now, when I see Ou Shiman again, the first reaction is not the chronological advertisement "Ou Shiman Pearl White" on Hunan Satellite TV, but the star single product with anti-sugar and anti-aging effect-repairing anti-orange lamp.

With the 76-year-old chairman’s speech in Li Jiaqi’s "All Girls’ offer", Ou Shiman was young and lovely, and the affordable preferential mechanism was "out of the circle". Established a new brand image, an optimistic, enthusiastic, sincere and national brand with craftsman spirit. On the eve of double 11 this year, Ou Shiman launched a whitening lotion set developed by Li Jiaqi, and bought 200,000+in the live room, which was sold out directly.

In addition to brand culture marketing, in order to attract more young people, Ou Shiman’s star product, Xiao Orange Lamp, and the glory of the king withdrew from the The Story Of Diu Sim gift box in May this year. The Story Of Diu Sim’s skills of both exporting and returning blood in the king’s setting fit the product attributes of Ou Shiman’s Xiao Orange Lamp.

Spokesmen also choose young male artists to speak, from Johnny and Z.TAO in the past to the official announcement of Jialun in October this year, which is more in line with the characteristics of products and brands. In November, Ou Shiman’s activity for Ren Jialun’s limited-edition suit also attracted many fans’ attention. If you buy a specified amount, you can get Allen sweaters, signature photos and other surrounding areas.

Recently, a number of domestic beauty companies released their financial reports for the first three quarters. The top three in terms of total revenue growth in the first three quarters were Huaxi Bio, Betani and Polaiya, which increased by 43.43%, 37.05% and 31.53% respectively.

Huaxi Bio owns Run Baiyan, which is mainly composed of hyaluronic acid, and Quadi, which is mainly composed of 5d hyaluronic acid. For the revenue growth in the first three quarters, Huaxi Bio’s financial report shows that the revenue of functional skin care products has achieved rapid growth.

Bettini’s growth mainly depends on Winona. The financial report says that the growth comes from the further promotion of the products and brands of major companies, and the sales scale and sales revenue have increased rapidly. In the first half of this year, more than 70% of Winona’s sales expenses were used for channels and advertising. Winona’s 2022 Double Eleven has occupied 8 pits in the live broadcast room in Li Jiaqi, second only to Lancome and Estee Lauder.

In addition to Tik Tok E-commerce and Xiaohongshu kol planting grass, brand-owned accounts are also using small classes to popularize the ingredients and efficacy of popular science products, and experts in the industry will sort out the principles and usage of popular science ingredients to consumers in detail.

In addition to marketing, domestic skin care products have also begun to increase technology and invest more research and development expenses. For example, in the first half of 2022, Polaiya invested 61.07 million yuan in research and development expenses, a year-on-year increase of 94.66%; Betaine’s R&D expenses were 87.56 million yuan, up 85.17% year-on-year;

Marketing will bring performance growth, but the needs of consumers are constantly changing. Focusing on efficacy and overweight research and development can continuously strengthen the real value of domestic skin care brands.

Make-up is hot

More professional makeup products are more popular.

This year’s perfect diary fell out of the top ten of the pre-sale list, while Hua Xizi remained firmly on the list.

After the return of Li Jiaqi, Hua Xizi’s strong support for the first broadcast was closely tied with Li Jiaqi during the Double Eleven period. Participate in "All Girls’ offer", founder and Li Jiaqi battle preferential mechanism;

In Weibo and other short videos, a short video of Li Jiaqi as a witness of Hua Xizi’s growth was launched. Li Jiaqi talked about how to be moved by Hua Xizi, recalled developing products together, and highlighted the technical upgrading of Hua Xizi’s star loose powder and the Chinese color of lip yarn. Promote the brand with the concept of oriental beauty makeup, and bring a better experience to all girls.

In deepening the characteristics of oriental Chinese beauty, Hua Xizi launched the planning of the garden secret double eleven garden party and the preview of 3D cyber national style, which deepened the impression of fashion national style beauty.

With the opening of the Double Eleven activities, a garden party was also opened, and each stop was to sort out the next products and functions. Linked spokesperson Bailu Express opened the box, tried out the product and conducted Amway.

This year’s Double Eleven, Hua Xizi’s profit is still not much. The relevant person in charge of Hua Xizi has revealed that Hua Xizi’s participation in the traditional e-commerce promotion node has not been great. "The brand is still based on long-term, and will not excessively pursue the growth brought about by the promotion of activities."

Contrary to Hua Xizi, most domestic cosmetics brands still seize customers with the strategy of low price and high value. This year’s Double Eleven, many products are buy one get one free, or appear in the form of preferential packages. One hundred yuan can have three lip pastes with popular color numbers.

The fermented color in make-up is undoubtedly the dark horse of this year. For the first time, it rushed into the pre-sale list, mostly because of the blessing of the live broadcast room in Li Jiaqi.

However, from the perspective of the brand of fermented color, its revenue exceeded 100 million in early 2019. In 2021, the overall performance of the beauty industry declined five times, achieving brand profitability and having an upward development trend.

Looking at the outer packaging alone, it is completely different from the orange blossoms of the same company. Because the main consumer group of yeast color is free and independent modern urban women who are transforming from girls to workplaces. Therefore, the packaging style of fermented color is not the sweetness of Japan and South Korea, nor the coldness of Europe and America. Choose neutral and comfortable colors, or amber and shells with Chinese elements.

On the eve of the Double Eleven, the first original nude air cushion was launched, and the series of products were mainly nude, with a sense of high quality opposite to low price. In terms of packaging and products, the stage of light maturity is also acceptable.

Domestic make-up began to differentiate for different age groups and different trial groups. In product packaging, color and other aspects, domestic beauty styles are different.

Tangduo and intoyou are lovely and sweet girlish feelings. This year, many co-branded products are mainly produced.

The spokesmen also chose Z-generation idols like Nana Ou-yang and kiku. In terms of product promotion, intoyou has selected artists from the draft online, and implanted them offline as the designated products of beauty cosmetics like Travel Notes of Vento Oak in 2022.

On the eve of this year’s Double Eleven, girlcult made a circle with a grotesque Chinese cyber serial, with bold colors and suitable for playing with makeup. However, lip glaze and eye shadow seem to have the phenomenon of pigment precipitation, which was spit out in the little red book.

There are also goggles, popular products such as cement plate and chameleon eyeliner, which are suitable for dark European and American makeup.

The perfect diary of the former head brand has been much weaker this year, but its product categories have been expanding. Besides lip glaze and eye shadow tray, there are also makeup, Cosmetic Contact Lenses, skin care products, etc. So far, no star product like lip glaze has been made.

After the eye and lip products of domestic beauty products are out of the circle, the subsequent products seem to have poor results, especially the base makeup products, which have higher technical requirements. However, the makeup market in China is growing rapidly, and the market scale is expected to reach 61 billion yuan in 2025. In the future, more brands will set foot in the field of base makeup.

In terms of base makeup, Mao Geping and Caitang, the brands of professional makeup artists, are still favored in domestic products this year. As a brand of Polaiya, Caitang has a lot of marketing this year, and almost all the beauty cosmetics kol are vigorously promoting Caitang Concealer in Xiaohongshu and Tik Tok.

Of course, it is also inseparable from the professional makeup artist status of founder Tang Yi. Caitang has been doing online marketing with Tang Yi’s makeup experience. This year’s Double Eleven, Tang Yi also incarnated as customer service, explaining logistics delivery and other issues on social platforms.

Domestic makeup word-of-mouth products should still belong to Blank ME. After all, it is really difficult to find a makeup product that fits the skin and holds makeup in domestic products. Its rapid growth has filled the gap in the domestic makeup market. It is reported that Blank ME has set up her own laboratory in Shanghai to do more in-depth research on women’s makeup in China.

From skin care to beauty cosmetics, domestic products have increasingly replaced European and American brands in our lives, become more competitive, and become more and more recognized by consumers. After all, being more professional, easier to use and more cost-effective is the consumption principle of consumers now.

(If you like this article,Click on the topTaoqi LABPay attention to WeChat official account and master the inside story of the trend.~)