标签： 2022上海后花园论坛

Mirror entertainment originality

Wen Miao Liang Jialie

Editor Zhang Fengyi

Close your eyes and there will be summer in your ears!

　

On August 3rd, the band’s special online song performance with the theme of "Give the band another summer" kicked off the Tik Tok Summer Song Festival, and also brought the fans back to the hot summer with the band.

When the fans made a wish "Want to go to the seaside" in the barrage of the live broadcast room, the summer invasion planning band immediately pulled them into the artistic conception of music fantasy with a song "Want to go to the seaside"; When the tour group band sang "The Lost Song", the fans seemed to follow the song back to those lost summers; Hedgehog Band, who finally appeared on the stage, filled up the heat of the performance. When the live broadcast room unlocked the encore "Trains Going Beyond the Clouds, Dreams Are Sleeping in the Nine Clouds", the barrage was screened by "YYDS the Hedgehog".

Different from the past, in this performance, Tik Tok adopted vertical screen live broadcast, the stage designed based on the characteristics of vertical screen live broadcast, and the lens language more suitable for the visual requirements of vertical screen mode, all of which made the fans who interacted with each other across the screen more empathetic and immersed. "Help! You can feel the momentum of the whole audience burning through the screen. Shake it quickly." In the live studio of Tik Tok, countless audiences went crazy with the band’s drums.

　

This summer, Tik Tok Summer Song Festival not only gathered three major bands, namely Hedgehog Band, Tour Group Band and Summer Invasion Planning Band, but also invited Tik Tok musicians, Nana Ou-yang, Fish Dining, Chen Li and other big stars. Through the Summer Song Festival, Tik Tok hopes to bring a beautiful summer full of musical memories to the fans.

　

This time, the theme of Tik Tok Summer Song Festival is "Summer has changed, we did it!" It explains the agitation and impact brought by the collision between summer and music. However, in a number of theme performances with different styles, Tik Tok Summer Song Festival has both the burning of hormones and the feelings and gentleness that can evoke memories of a generation’s youth.

In the post-epidemic era, the demand for online performances only increased. At the beginning of last year, Tik Tok was one of the earliest platforms that entered the field of online performances. The deep accumulation of entertainment resources, the deep cultivation of entertainment ecology and the technological innovation of online performance dimension support the long-term layout of Tik Tok. From the sofa concert to DOULive, the enrollment of dragons in Deyun Society, from the live performance of stars to the Live Summer Song Festival where stars and big coffees gather, the online entertainment market in Tik Tok has been continuously attacking.

　

Those summer days and youth hidden in music

　

This year, without the performance of popular bands, fans who are used to the company of bands are somewhat lonely, but in the "Tik Tok Summer Song Festival", three treasure bands meet the public again. They sang classic songs that fans are familiar with and talked about stories related to music and bands in the live broadcast room, which filled the fans’ regrets about summer.

　

In the band’s special performance, the summer invasion planning band is popular but not conventional. Their style is as light and clear as ever, and a song "Want to go to the seaside" is perfect for lazy summer days. The tour group band with fresh breath in rock and roll still sings softly and delicately, and their "Gone Songs" and "Will Always Be There" seem to soothe everyone’s inner anxiety and anxiety this summer; The scene in Hedgehog Band is always full of calm strength and charming truth. When the melody of "The train is sailing beyond the clouds, the dream is quiet in the sky" sounded, the barrage was immediately screened by "Forever Young, Forever Tears".

Some people say that summer can’t be without bands, but in fact, it is "summer can’t be without music".

　

In addition to the special performance of "Give the Band Another Summer", the Tik Tok Summer Song Festival has also been officially announced by Tik Tok musicians’ "One Chorus Bar" special performance, Nana Ou-yang’s "This summer, Nana is so different" special performance, Fish Ding’s "Let’s all set off again" and sing loudly at the end of the world "Special performance" and Chen Granule’s new song "Long Holiday,’ Granule’ Start".

　

Among these musicians, Tik Tok musician, who specializes in "One Chorus Bar", is well known to the outside world in recent years because of his vibrato songs. Nana Ou-yang is a cello girl that the new generation likes and a new idol with sweet and cool style. Minced fish is loved by the younger generation because of its unique temperament and gentle style different from pop bands; Chen Li is the earliest musician in the field of folk songs, and is praised by the outside world for his flamboyant personality and musical style.

It can be said that behind the lineup of Tik Tok Summer Song Festival, there is actually the evolution of Chinese music, from the classic era when people are crazy about pop music; To the era of circle music in which folk songs, rap and bands became popular; In the era when musicians grew up with short videos and other multi-platforms, they were all included in this concert. The content style and the extension of the audience are beyond imagination.

　

Rock, lyric, healing, folk songs, Tik Tok Summer Song Festival accommodates a variety of music styles, and will also attract fans with different preferences, such as popular fans who like pop music, Wen Qing who loves folk songs, and the younger generation who are obsessed with rock and band culture. It can be said that the concert brought together Tik Tok musicians, Nana Ou-yang, Yu Ding-ke and Chen Li, and actually achieved a multi-directional satisfaction for old fans, new generations, the public circle and the minority circle.

The theme of many concerts is different, and the content planning has its own characteristics. If the band’s special performance is passionate, it is also more able to poke the Miocene generation; Tik Tok Musicians’ Concert is a dialogue with young people who love pop. Nana Ou-yang’s special performance conveys the young generation’s spirit of exploring "their own possibilities"; The special style of diced fish is relatively fresh, focusing on nostalgia and cure of youth; Chen Li’s special session emphasizes the state of mind of not going with the flow and finding oneself.

　

Different music styles and different themes express different music stories and emotions. Music fans are immersed in them and move with their hearts, and the feelings and resonance they get are naturally "personal". It may be a spiritual sustenance, an outlet to relieve real pressure, or a pursuit of the other side of themselves.

　

"saver"

During the May Day holiday this year, even Haoran Liu complained on the Internet that he couldn’t get tickets for the music festival, which shows how eager the public has been overstocked for more than a year after the epidemic. However, despite the surge in the number of May Day holiday music festivals, it is still in short supply. Now the small-scale recurrence of the epidemic has cast a shadow over offline music performances in the second half of the year.

　

At this time, online music performance has become the best form to comfort fans, which can not only meet the needs of fans, but also create performance opportunities for musicians. After gaining an insight into the current market situation, Tik Tok held this natural summer song festival, relying on the long-accumulated ability of integrating entertainment resources and the long-term construction of entertainment ecology.

In recent years, the accumulation of star resources on the platform of vibrato has become more and more profound. Apart from the performance guests of this summer song concert, both Andy Lau, a national goddess such as Zhao Liying and Yang Yang, and new idols such as YiBo, Zhao Lusi and KUN have now settled in Tik Tok. Therefore, in the creation of any music IP or entertainment IP, there is no shortage of star resources in Tik Tok.

　

Judging from the entertainment content construction in Tik Tok, in the music track, the entry of national musicians such as G.E.M. and the rise of original musicians in Tik Tok have gradually cultivated the music consumption habits of Tik Tok users, such as "First Kiss" and "My Lover Missed" and other explosive singles, which were "caught fire twice" by Tik Tok.

　

Outside the music track, Tik Tok continued to improve the film and television ecology in the promotion of explosive films such as The Wandering Earth, My People，My Country and Ne Zha; The DOU Live live broadcast brand launched by the platform serves different forms of entertainment such as music, film and television announcements, idols and live scenes; As well as personal live broadcast brands and memorial day live broadcast content that cooperate with stars such as Zhang Zhehan and Bai Jingting, are gradually cultivating the consumption habits of pan-entertainment content of users in the station.

Nowadays, the entertainment ecology in Tik Tok has matured. The ever-expanding ranks of stars, content officials and talented people together form the moat of Tik Tok’s content creation and hot spot fermentation, while hundreds of millions of users of the platform are consumers and disseminators of massive entertainment content. At the same time, Tik Tok has ensured the imagination and vitality of its own entertainment ecology through the continuous and rich operation and play methods such as DOULive, star live performance, star entry ceremony, challenge and star birthday party.

　

The profound accumulation of star resources, a large number of entertainment content consumers and a sound entertainment ecology are all the emboldened features of Tik Tok’s "Save the Bureau" this time. In addition, Tik Tok’s technical advantage in the field of online performance is also the key for musicians to choose Tik Tok.

　

In addition to the stage innovation and technical innovation around the vertical screen mode, the behind-the-scenes team of the special performance hosted by Tik Tok in this concert is also luxurious. On the main creative team, there are not only the production team of top concert projects, but also Zhao Bojun, the director of Yang Kun, as the general director, and Mu Yongjie, who has served as the music director of star concerts such as Jay Chou and Hebe Tien, as the music director of the song club; As for the directing team, Tik Tok invited the mainland head label Ji Shuzhai who had served many stars such as KUN, Chris Lee and Wang Jia.

The gathering of music café s and luxury production teams is the embodiment of Tik Tok’s ability of resource precipitation and resource integration in the entertainment field.

In the traditional cognition of the outside world, Tik Tok has always been labeled as a "short video platform", but its value is not as simple as "watching short videos". In the process of constructing the entertainment ecology by subdividing the tracks such as movies, music and variety shows, Tik Tok is establishing cooperative relations with more and more stars and people in the industry. As a result, the resource integration efficiency of Tik Tok in building different entertainment IP is becoming more and more efficient.

　

"Turn around" after a natural course.

This "Tik Tok Summer Song Festival" is an attempt by Tik Tok to pay for live broadcast of online music performances.

At the beginning of 2020, soon after this new form of online performance was spawned by the epidemic, the industry discussed whether this form was a short-term substitute or a new species with long-term value, and its profit model. At that time, many online performances sponsored by platforms had begun to try paid forms, which was not difficult to understand, because both the survival of musicians and the cost of organizing these online performances by platforms needed funds to support them.

　

It is true that fans will pay for music, but it is undeniable that online performances are really green at the beginning, and the rough performance scenes, the beauty of the dance and the singleness of content planning have all been complained by fans. This may also be the reason why Tik Tok has been holding its ground while other platforms are exploring the paid live broadcast mode.

　

In the past year, after many online performances such as Karen Mok Christmas Concert, the level of dance beauty and content planning in the field of online performances in Tik Tok continued to improve and became more professional. At this time, Tik Tok set his sights on paid live broadcast. It’s a sign of patience to talk about payment after being experienced, and it’s also a platform’s due respect for musicians and fans.

Although the online performance form is a product forced by the epidemic, in the new era of Internet of Everything, the offline music market is facing a growth bottleneck, and the online performance market will surely exist for a long time and continue to mature and become a supplement to the offline performance market. Nowadays, it is beneficial for the sustainable development of online performances to explore the payment for live broadcast in Tik Tok.

　

First of all, once the reproducible monetization method is explored online, it may drive more musicians to invest in the online performance market, thus promoting the diversification of online performance content, attracting more users to pay for online performances, and making the online market bigger and bigger. Secondly, the opening of the road to online income generation also means that the platform can have more confidence in scene selection, dance beauty upgrade and the invitation of the behind-the-scenes creative team, so that online performances can continuously break through in technology and aesthetics.

　

It has always been said that the advantages of online performance are limited by scenes and time, low cost and easy operation. However, judging from the quality of the Christmas concert in Karen Mok and the special performance of the summer song band, the online performance created by Tik Tok is exquisite and on par with the offline performance. It can be expected that once the payment mode is formed, it will also help Tik Tok to accelerate the goal of specialization and refinement in the creation of online performance IP.

Whether it’s a long-term sustained effort in the entertainment ecology, or this time, when the conditions are ripe, it’s a safe way to try to pay for live broadcast. Tik Tok is influencing the development of the industry through its own entertainment ecology and entertainment content layout. Just like before the appearance of DOULive, there were few platforms in the market to build professional brands and comprehensively integrate online resources to combine major entertainment scenes with live broadcasts. Just like before the appearance of this summer song concert, there were few platforms to plan such online performances with large star lineup, rich theme settings and strong behind-the-scenes team.

　

Today, Tik Tok’s weight in the entertainment industry is increasing step by step. On the surface, both the Tik Tok Summer Song Festival and the entertainment IP created by the previous platform are point-like layouts in Tik Tok, but from a deeper perspective, the impact radiation brought by these point-like layouts is reticular and long-term. Because of the spread of the influence of these entertainment IP, it will attract more stars and people in the industry to join in the creation of entertainment content and the construction of entertainment ecology in Tik Tok.

　

Unconsciously, the penetration of short video platform in the entertainment industry is getting higher and higher, and it is changing the imagination of entertainment content with its own unique advantages. It can be expected that after this summer song concert, Tik Tok’s ability to integrate star resources and entertainment ecology will be further precipitated and strengthened.

　

The Form and Meaning Transmission of Books

Time:14:00 on Friday, December 3rd.

Location:Yangtze Collection Live Platform (Link Address: http://appyangzi08jc.h5.ecolaw.cn/user/lesson/detail? lesson_id=20211202103105275206b118）

Speaker:Zhao Yi (Professor and Doctoral Supervisor, Institute of Classical Literature, School of Literature, Nanjing University)

Teacher Zhao Yi’s main research interests are China classical philology and China cultural history. In this lecture, he will take the ancient books displayed in "Qianhua Nanyong Collection of Treasures —— Nanjing University Ancient Books Exhibition and China Ancient Chromatic Prints Special Exhibition" as an example to talk about the book form and meaning transmission.

Peach Blossom in the Sound —— Online Reading Meeting of Jiangnan Trilogy

Time:December 3rd (Friday) 19:00-20:30.

Location:Himalayan APP· book island live broadcast room

Guest:Ge (writer, professor of Tsinghua Middle School), Yang Chen (voice actor), Shang Hong (actor).

A dream about "Peach Blossom Garden" depicts an island of dreams and broken dreams. In 2015, Ge Fei’s trilogy Jiangnan won the ninth Mao Dun Literature Prize with the highest number of votes; In 2021, the new classic combined with Himalaya, and once again interpreted this century-old drama of chasing dreams in Jiangnan with sound. On the evening of December 3rd, Teacher Ge Fei will visit the audio live broadcast room of the Himalayan "Book Island" to talk about the trilogy of Jiangnan with the presenters Yang Chen and Shang Hong, and see that the peach blossoms are still the same, listening to the mountains and rivers and dreaming.

Images and Metaphors

Time:December 3rd (Friday) 19:00-21:00

Location:Tencent conference (ID: 590398820)

Speaker:Niu Hongbao (Professor and Doctoral Supervisor, School of Philosophy, China Renmin University)

Metaphor is used in vocabulary, language and images. Metaphor is not just a rhetoric, but a universal way to construct meaning. It can be said that metaphor is everywhere, whether it is daily language or images. So, what are the similarities and differences between lexical language metaphor and image metaphor? What are the types of image metaphors? And how does image metaphor work? These problems are the key to understanding image metaphor and the core of the operation of cutting into the meaning of images.

Tracing the Origin of Classics —— Hebrew Classics and Their Ancient Versions

Time:December 3rd (Friday) 19:00-21:00

Location:Tencent conference (ID: 66064328322)

Guest:Huang Wei (Lecturer, School of Literature, Shanghai University), Li Siqi (Associate Research Fellow, Department of World History, Fudan University), Chen Zhan (Beijing Normal University-Hong Kong Baptist University United International College), Liu Boyun (Teacher, beijing language and culture university Institute of Advanced Translation).

In this "Academic Flash" activity, four guests will talk about Hebrew classics and their ancient versions from the perspectives of Hebrew classics, lxx, Tagum and Besi translations, and the Dead Sea scrolls.

Map: A Key to Open Fantasy Space

Time:December 3rd (Friday) 20:00-22:00

Location:Tianmao century Wenjing flagship shop

Guest:Norloth (illustrator and translator), lulu (literary editor)

The Atlas of China, drawn by john howe, the conceptual designer of The Lord of the Rings’s The Hobbit series, is an indispensable collection-level graphic reference book for reading Tolkien. On the evening of December 3rd, we invited Norloth, the administrator, freelance illustrator and translator of China-Turkey Red Book, to be a guest in the live broadcast room of Century Wenjing Tmall flagship store, and together with lulu, editor of Zhongzhou Atlas, we talked about the fantasy world created by Tolkien from the atlas.

From Jiangnan to the Sea —— Art History and Modernity Turn from Chinese and Western Perspectives

Time:December 4th-5th at 8:30.

Location:Tencent Conference, Bili Bili (live room number: 23904061)

Guest:Li Jun (Dean of School of Humanities, Central Academy of Fine Arts), Zhang Xiaoling (Dean of School of Fine Arts, East China Normal University), Yang Bin (Professor of History Department, University of Macau) and Huang Xiaofeng (Professor of Central Academy of Fine Arts, Vice President of School of Humanities).

On December 4-5, the 15th National Academic Year Meeting of Art History in Colleges and Universities will be held with the theme of "From Jiangnan to the Sea-Art History and Modernity Turn in Chinese and Western Perspectives", which will be divided into main forums and youth forums, online and offline, and the participating guests will explore art history in Chinese and Western perspectives.

I am sober and seriously crazy-I see myself in Don Quixote.

Time:December 4th (Saturday) 14:00-16:00.

Location:"single read" wechat video number

Guest:Ma Boyong (writer), Huang Yuning (publisher, writer and translator) and Cheng He (author of drama structure).

The musical "I, Don Quixote", based on the novel "Don Quixote", has been performed for five years since it premiered on Broadway in 1965, creating a record of 2,329 consecutive performances. In 2012, the English version was introduced to China in seven acts, and the Chinese version was first introduced in 2015. In 2022, it will be the 10th anniversary of the premiere of this drama in China, and it will be re-arranged. During the 7th One-way Street Literature Festival, we invited Ma Boyong, a script consultant who participated in the creation of this musical, Cheng He, a writer of translation and drama structure, and Huang Yuning, a writer, to have a conversation, to talk about Don Quixote, a daydreaming knight of Quehanna, to talk about people who passed by in a night boat and walked on a long journey of life, and all those who were still obsessed with exploring the truth of life from the "The Impossible Dream".

The trend of rule of law in the modern world

Time:December 4th (Saturday) 14:30-17:30

Location:Live TV Geleshan Lecture Hall

Speaker:Cheng Liaoyuan (Professor and Doctoral Supervisor, School of Law, Chongqing University)

In recent 70 years, with the changes of the international community, there has been a remarkable wave of rule of law around the world. Countries from Europe to South America, from Africa to Asia, and the United Nations all claim to move towards the rule of law, and a worldwide era of rule of law is gradually coming. This magnificent wave of the rule of law is caused by many factors, including the construction of a modern country, the great changes in market economy and trade, science and technology, the protection of democracy and human rights, and the reflection and rescue of suffering and fear. Observing and analyzing these problems will provide us with a global perspective to understand the rule of law in China. Around these problems, we invited Professor Cheng Liaoyuan from Chongqing University Law School to visit Geleshan Lecture Hall to discuss and share with you.

Meeting Dante in China —— Commemorating the 700th anniversary of Dante’s death and the centenary of the translation of The Divine Comedy in China

Time:December 4th (Saturday) at 19:00.

Location:Tencent Conference (Link: https://meeting.tencent.com/l/nOWYuIRLdtbh)

Speaker:Wen Zheng (Professor, Italian Department, Beijing Foreign Studies University)

In the history of western literature, Dante’s contribution and talent are incomparable, and his poem Divine Comedy is "the pinnacle of genius and hard work" (in Lao She’s words). Since the Florence poet died 700 years ago, knowing this 14,233-line long poem has become "the greatest happiness for literature" (in Borges) for many people. This year marks the 700th anniversary of Dante’s death, and all over the world are solemnly commemorating one of the greatest poets in human history in various forms. We are in China and Peking University, reading and discussing Dante is both a need and a responsibility.

Breakthrough: Recitation and Dialogue —— International Poetry Nights in Hong Kong Series

Time:December 4 (Saturday) at 20:00

Location:Phoenix net

Guest:Anna Stasis Westernidis (poet), Wang Jiaxin (poet, poetry critic) and Qian Yingchao (lecturer, School of European Language and Culture, Beijing Foreign Studies University).

In the second season of International Poetry Nights in Hong Kong series, the Greek poet Anna Stasis Westernidis was invited to talk with China poet Wang Jiaxin and Qian Yingchao, a lecturer at the School of European Language and Culture of Beijing Foreign Studies University.

The Decline of the United States, the Rise of China and the Relationship between Great Powers —— Why the Theory of World Political Cycle is Wrong?

Time:December 4th (Saturday) 21:00-22:30.

Location:ZOOM conference

Speaker:Peter Katzenstein (Professor at Cornell University, USA)

Nankai Yunzhong Lecture Hall invited Peter Katzenstein, a professor at Cornell University and an academician of the American Academy of Arts and Sciences, to have an online exchange. He will give a lecture on Sino-US relations and talk about why the theory of world political cycle is wrong.

The Flow of Language —— The Translation Wave in Eastern Eurasia in Modern Times from the Perspective of Global History (about 1200-1850)

Time:December 5th (Sunday) at 10:00.

Location:ZOOM conference (ID: 81919525639)

Speaker:Sun Laichen (Professor of History, California State University, Fullerton, USA)

The study of global history mostly emphasizes the flow and dissemination of goods, people, technology and ideas, while this lecture focuses on the language flow (translation) that has always been neglected, aiming to explore the important role of translation activities in the eastern part of Eurasia (mainly including East Asia and Southeast Asia) from the breadth and depth of global history. The lecture not only emphasized the great promotion of the westward spread of the west wind to the east since the 16th century, but also paid more attention to the great influence of the internal vitality of Asia on the modern translation. This lecture will define "translation" as various forms of information conversion between words and languages from the broadest perspective, and deeply explore the translation forms that have been neglected for a long time.

Common Reading of Meiyuan Classics: Rosefinch by Ge Liang

Time:December 5 (Sunday) 15:00-17:30

Location:Tencent conference (ID: 998444278)

Guest:Ge Liang (writer), Zhang Juan (associate professor, School of Humanities, Southeast University) and Lin Peiyuan (writer).

This salon of Meiyuan Classic Reading Group will discuss and exchange the novel Suzaku written by Ge Liang for his city of life, Nanjing. Ge Liang will talk with Lin Peiyuan, a young writer, and Zhang Juan, a teacher from the School of Humanities of Southeast University. In their communication and interaction, we will feel the charm of Nanjing, a tolerant and generous city where old and new coexist.

Crossing the language gap, it is all open —— Theme Salon of janus Translation Funding Scheme

Time:December 5 (Sunday) 15:30-17:30

Location:"single read" wechat video number

Guest:Liu Qing (distinguished professor, Zijiang, Ph.D. Supervisor, East China Normal University), Luo Xin (Professor of Ancient History Research Center and Department of History, China, Peking University), Fan Ye (Associate Professor and Translator, Peking University Foreign Studies University), Happy (Editor-in-Chief, Poet and Translator, World Literature), Dong Fengyun (Publisher) and Lu Dapeng (Translator).

In ancient Roman mythology, Janus had two faces, one facing the past and the other facing the future. He is in charge of the entrance and origin, as well as the exit and end, one after another, from beginning to end. In the world of literature, the translator is a "double-faced gatekeeper" like janus. In the summer of 2021, Oracle Bone Inscriptions and the One-way Street Foundation launched the first "janus Translation Funding Scheme", which is still under recruitment. During the 7th One-way Street Bookstore Literature Festival, we invited Dong Fengyun and Xu Nan, representatives of the sponsors of the janus Translation Funding Scheme, four judges of the funding scheme-Liu Qing, Fan Ye, Luo Xin, Xing Xin, English and German translator Lu Dapeng, and Xia Peng, the strategic supporter of the project, to talk about the behind of the scheme and the importance of building a more inclusive world through translation at present.

New World: China Practice and Origin of Asian-African Unity

Time:December 5 (Sunday) at 19:00

Location:Tencent Conference (ID: 912648817), Bili Bili Town Reading Club

Speaker:Yin Zhiguang (Professor, School of International Relations and Public Affairs, Fudan University)

In this issue, the town reading club is honored to invite Mr. Yin Zhiguang to share the theme around his new book, The New World: China’s Practice and Origin of Asian-African Unity.

Dunhuang studies from an international perspective: Dunhuang as historical materials and Dunhuang as space

Time:December 6 (Monday) at 20:30

Location:ZOOM conference (ID: 85768531693)

Guest:Lin Weizheng (Associate Professor, Department of Art History, University of Chicago, USA) and Maria L. Menshikova (Senior Research Fellow, Oriental Department, Russian hermitage museum)

The forum "Viewing Dunhuang-Mogao Grottoes and Yulin Grottoes in Roche Archives" jointly organized by Princeton University Press and Peking University Institute of Humanities and Social Sciences invited top scholars at home and abroad to talk about the application of Roche Archives in Dunhuang art, cultural sites and historical research, and the research opportunities it brought. In this lecture, Lin Wei, an associate professor in the Department of Art History at the University of Chicago, is discussing the internal spatial structure of Dunhuang Grottoes and its academic value. Maria L. Menshikova, a senior researcher in the Oriental Department of hermitage museum, Russia, will introduce the Dunhuang historical materials collected in Russia and their research value.

Holding your hand: the couple’s love in Qing Dynasty

Time:Wednesday, December 8th at 9:00.

Location:Tencent conference (ID: 667376394)

Speaker:Lu Weijing (Professor, Department of History, University of California, San Diego)

Arranged marriage has been maintained in China for centuries, adapting to changing cultural norms and becoming a part of people’s life experience. Lu Weijing recounted how the marriage practice in the early and middle Qing Dynasty was influenced by rich and complex traditions, and at the same time was reconciled by the historical situation of pursuing "love" in marriage at that time. Lu Weijing found that while the couple’s love blossomed, the couple also encountered new conflicts and tensions with the extended family. From a new perspective of emotional history, Lu Weijing re-examined the complexity and diversity of arranged marriage criticized since the May 4th Movement, as well as the cultural construction of intimate relationship and happy marriage.

Attachment: Preview of offline activities

Beijing | Chinese History in Archaeology —— Sharing Meeting of New Books of Chinese History of Yuenan University and Tracing Back to China

Time:December 3rd (Friday) 19:00-21:00

Location:Bi ‘an Bookstore, 1st Floor, Mudan Science and Technology Building, No.2 Huayuan Road, Haidian District

Guest:Yue Nan (best-selling author) and Xu Hong (researcher, Institute of Archaeology, Chinese Academy of Social Sciences)

Since the birth of modern archaeology in 1921, major archaeological discoveries have blossomed everywhere, rebuilding our understanding of Chinese civilization every time. Through 12 archaeological discoveries, "Yuenan University’s History of China" witnessed China’s million-year human history, 10,000-year cultural history and 5,000-year civilization history! On the evening of December 3rd, Yue Nan and Xu Hong will start from Erlitou and Sanxingdui to talk about "Chinese History in Archaeology".

Beijing | Old City, New Sound —— Pictorial Narration and Reproduction of Historical Blocks

Time:December 4th (Saturday) 19:00-20:30

Location:SKP RENDEZ-VOUS, 4th floor, Beijing SKP Shopping Center, No.87 Jianguo Road, Chaoyang District

Guest:William Wang (Associate Professor and Master Supervisor of Hunan University of Architecture), Sun Yuan (Associate Professor and Master Supervisor of School of Architecture and Art of Beijing Jiaotong University) and Zhu Qipeng (Architect and Design Moderator of Magic Architecture Research Room).

On the evening of December 4th, we invited three architects, William Wang, Sun Yuan and Zhu Qipeng, to visit SKP in Beijing. The three guests will listen to the new sound of history together with the readers from the perspectives of urban renewal in Chaozong Street in Changsha, modern parks from the perspective of multi-culture and the study of Qianmen Street in Beijing!

"Weird Aesthetics" Sharing Meeting in Shanghai | Junichiro Tanizaki

Time:December 3rd (Friday) 19:00-21:00

Location:Sinan Bookstore, No.517 Fuxing Middle Road, Huangpu District

Guest:Wang Yao Yan (novelist, screenwriter), Tracy Cheung (artist)

Junichiro Tanizaki, who is good at writing long stories, is equally wonderful in short stories. We invited scholar Wang Yao Yan and independent designer Tracy Cheung to talk about the beauty of Tanizaki’s words. From Tattoo, a rare work, to The Cursed Script, a mystery literature, or Genjyo Sanzo, which is full of wonderful fantasies, human nature is subtle and tortuous in different periods and different themes. This paper interprets how Tanizaki found another way to reach the true nature under depression, depression and pain.

Shanghai | Heroism of Ordinary People

Time:December 3rd (Friday) 19:30-21:00

Location:Building a bookstore on the first floor of Jiayu Building, Building 8, No.18 Gongping Road, Hongkou District

Guest:Liu Qing (distinguished professor, Zijiang, East China Normal University, doctoral supervisor) and Shen Yifei (Associate Professor, School of Social Development and Public Policy, Fudan University)

Looking at the present, the relationship between major powers is changing, international epidemics are raging, and social anxiety is spreading … The truth of life is often cruel. How can ordinary you and I seek our own "small fortune" in the surging waves of the times? As individuals, do we also have heroism belonging to ordinary people? On the evening of December 3rd, we invited Liu Qing, a scholar of Daguan, Zijiang distinguished professor of East China Normal University, and Shen Yifei, an associate professor of sociology at Fudan University, to visit Jiantou Bookstore and Shanghai Pujiang Store to talk about the heroism of ordinary people.

Shanghai | Daily life is a miracle —— The journey of the soul in The Guardian of Lies

Time:December 4th (Saturday) 14:00-16:00.

Location:Pudong Library Rong Study Room, 3rd Floor, No.150 Pucheng Road, Pudong New Area

Speaker:Liang Yongan (Professor, Chinese Department, Fudan University)

Emanuel Bergmann is a cutting-edge German writer. The Guardian of Lies is his first novel, which takes us to Prague in the early 20th century, just like a "spiritual adventure". On Saturday afternoon, Liang Yong ‘an, a doctor of literature and a humanist at Fudan University, will be a guest at Lujiazui Reading Club, and start a spiritual journey with readers that spans the times, regions and generations.

Shanghai | Old Pidgin: Daily Life of Modern Shanghai Residents

Time:December 4th (Saturday) 14:00-16:00.

Location:No.1262, Yan ‘an West Road, Changning District, No.7, Building No.7, Shangsheng New Institute, Renwu Bookstore

Guest:Chen Zuen (scholar of modern history in China, special researcher of Institute of History, Shanghai Academy of Social Sciences), Zhang Guowei (media person, writer of literature and history).

"Pidgin" is a special image in modern Shanghai and an important cultural symbol of Shanghai culture. On Saturday, we invited Chen Zuen, a professor of modern history in China, a special researcher at the Institute of History of Shanghai Academy of Social Sciences, and Zhang Guowei, a famous writer of literature and history. The two teachers will lead us to visit the urban humanities and appreciate the modern history, discover the first big Japanese trading company that entered Shanghai through the old masonry scenery, and pursue the famous place of Sino-Japanese cultural exchange in the late Qing Dynasty and the western restaurant that led the Shanghai atmosphere …

Shanghai | How do we read Zhuangzi today?

Time:December 4th (Saturday) 19:00-20:30

Location:Zhida Bookstore, Floor 1.5, Fuhua Science and Technology Building, No.525 Guoquan Road, Yangpu District, Activity Space

Speaker:Chen Yinchi (Professor, Chinese Department, Fudan University)

As an eternal motif in China’s traditional literature and thoughts, the magnificent Kunpeng, wonderful fables and profound thoughts in Zhuangzi have participated in shaping the spiritual world of China people for more than two thousand years. So, is it still suitable for us today, and can the wisdom in the book still enlighten us today? On Saturday night, let’s listen to Professor Chen Yinchi.

Shanghai | Sharing Meeting of "Heart Following Xinghai to Nature —— Environmental Explanation of the Source Region of the Yellow River in Sanjiangyuan National Park"

Time:December 5 (Sunday) at 14:00

Location:Hongkou Branch, Commercial Press, 3rd Floor, 1925 Bookstore, No.856 Sichuan North Road, Hongkou District

Speaker:Yong Yi (environmental education scholar)

On October 12, 2021, China officially announced the establishment of the first batch of national parks such as Sanjiangyuan, Giant Panda, Northeast Tiger Leopard, Hainan Tropical Rainforest and Wuyishan. What is a national park? What is the difference between a national park and a national forest park or a wetland park? Why did China start the construction of national parks today? How to take a day trip? This Sunday afternoon, meet with "1925 Bookstore", and Yong Yi, former director of environmental education program of World Wide Fund for Nature (WWF), will chat with you!

Guangzhou | Li Gongming’s "Old Works and New Reading" Phase I: Study and Reading

Time:December 3rd (Friday) 19:00-21:00

Location:Activity room on the 3rd floor of Xueeryou Bookstore, No.93 Xingang West Road, Haizhu District

Speaker:Li Gongming (Retired Professor, Art History Department, Guangzhou Academy of Fine Arts)

Li Gongming, who insisted on publishing a reading note every week in Shanghai Book Review for many years, not only tried his best to promote reading, but also looked forward to seamless communication and dialogue with people who love books. On Friday night, he will visit the excellent bookstore and share his reading with you.

Guangzhou | The Symbol of Youth in an Era —— Reading Long Live Youth

Time:December 4th (Saturday) at 15:00.

Location:Activity room on the second floor of Xueeryou Bookstore, No.93 Xingang West Road, Haizhu District

Speaker:Lin Songyu (Professor, College of Literature, Guangzhou Huashang College)

Long live youth was written in the 1950s when Wang Meng was 19 years old. The novel has a certain influence among generations and is a symbol of youth for many people. This Saturday afternoon, we invited Lin Songyu, a professor at the College of Literature of Guangzhou Huashang University and director of the creative writing teaching and research center, to start with Long Live Youth, and to interpret the theme, literary elements and literary history significance of Long Live Youth as a red classic from the relationship between the ideological value of the text and the times, the artistic characteristics and the creative trend in the 1950s and 1960s, combined with Wang Meng’s creative experience.

Guangzhou | Apart from this life, we have no other time-sharing meeting of the new book "I love this crying romance"

Time:December 4th (Saturday) 15:00-17:00

Location:Multifunctional Hall, 6th Floor, Guangzhou Book Center, No.123 Tianhe Road, Tianhe District

Guest:Yan Ming (photographer), Mai Mai (writer, reading promoter)

With the artist’s sensitive and concerned eyes, the photographer Yan Ming found the stories that each of us in China had witnessed or experienced on a mountain, on a pile of walls, on the skirts of monks and on the silent faces of rural villagers, and gained dignity in this persistence. Twenty years of perseverance and hard work have brought fruitful results. These life experiences about traveling and meeting, fate and choice, conformity or self-reliance, as well as years of photographic thinking, are all condensed by him in his masterpiece "I love this crying romance". On December 4th, Yan Ming will take this masterpiece, visit Guangzhou Book Shopping Center Tianhe Store with writer and reading promoter Mai Mai, and talk about the story behind the picture frame and the little-known moments on the road of life.

Shenzhen | A Writer’s Retrospect and Prospect —— Sharing Meeting of Han Shaogong’s New Book Life Suddenly

Time:December 3 (Friday) at 20:00

Location:2014 Fuzhongyi Road, Futian District, Shenzhen Center Bookstore North District, Big Steps

Speaker:Han Shaogong (writer)

Life Suddenly is a new collection of essays by the famous writer Han Shaogong, which responds to the questions of the times. On Friday night, Han Shaogong will come to Shenzhen with a new book to meet readers and share his writing and spiritual world.

Nanjing | The Sadness and Revival of Nihilism —— Martin Mittelmayer’s Hundred Years of Dadaism

Time:December 4th (Saturday) 14:00-15:30

Location:Golden Eagle Art Museum, 52nd floor, No.888 Yingtian Street, jianye district.

Guest:Liu Lizhong (poet and novelist) and Zhu Zhu (poet, curator and art critic)

Isn’t Dadaism a distorted pretense, a sharp incident, and a provocative nonsense? In short, this cultural nihility that made World War I possible is being impacted by many noises. In any case, Dadaism is first and foremost a movement of artists and life strategists, who have responded with enthusiasm and bravery to the world that is becoming more and more unclear. German writer Martin Mittelmayer shows the surprising practical significance of the answers to the above questions in the Hundred Years of Dadaism, and how Dadaism continues to influence contemporary culture. In August, 2021, the book A Hundred Years of Dadaism was published in Chinese. In this reading salon, we invited Liu Lizhong, a poet and novelist, and Zhu Zhu, a poet, curator and art critic, to talk about this book and communicate with the audience.

Hangzhou | Put yourself in the other’s shoes —— The release conference of the new book at ease: China from 1981 to 1984.

Time:December 5 (Sunday) 19:30-21:00

Location:One-way space 1F, B103, Zone B, Yuanyang Ledi Port, No.58 Lishui Road, Gongshu District

Guest:Lao An (photographer), Sang Gege (writer) and Sun Shanchun (professor of China Academy of Fine Arts)

Andrea Cavazzuti, an Italian photographer, has witnessed the development of contemporary art in China by shooting videos and documentaries since the late 1990s. At Rest: China from 1981 to 1984 is his first photo collection, which contains more than 190 frames of photos he took in China from 1981 to 1984. On the occasion of the publication of the book, we invited the writer Sang Gege and Professor Sun Shanchun from the Chinese Academy of Fine Arts to travel with Lao An in China today and yesterday, and between China and the world, in search of a new understanding of self and the other.

Hangzhou | the daily life of creation

Time:December 6 (Monday) 19:00-20:30

Location:One-way space 1F, B103, Zone B, Yuanyang Ledi Port, No.58 Lishui Road, Gongshu District

Guest:Xu Zhiyuan (writer) and Huang Xi (talk show actor)

Creation is not a privilege. In the past, we seized inspiration in language and writing. Now, the development of technology makes the flashes clearer. Grasping the "crystallization" in daily life, we can all be creative and become interesting, romantic and creative content creators. At the 7th One-way Street Literature Festival, Xu Zhiyuan, a writer and founder of One-way Space, and Huang Xi, a talk show actor and CCTV host, were invited to have a talk on "the daily life of creation", and to talk about how the "daydream" sheltering troubles in their hearts ignited the fire of creation, how to record their lives, keep unexpected thoughts, and how to find their inner direction and be determined to walk in the long journey of life.

Chengdu | Left-handed Science and Right-handed Poetry —— A group of scholars who are good at both arts and sciences

Time:December 5 (Sunday) 14:30-16:30

Location:No.918, South Section of Tianfu Avenue, Tianfu New District, Luhu Eco-city Art Exhibition Center Xunlu Library

Speaker:Zhang Xiuzhi (media person)

Poets have never been a profession, so why not study both arts and sciences. On December 5 th, Zhang Xiuzhi, a senior media person and chief reporter of Xinhua News Agency Sarajevo Branch, shared with you the talents and stories of a generation of scholars who are good at arts and sciences.

Xi ‘an | Atlas of Xi ‘an, Replicating the Cultural Genes of the Millennium Ancient Capital —— Sharing Meeting of the New Book "Xing Zhi: the Form of Xi ‘an Ming City under the Spirit of Place"

Time:December 4th (Saturday) 15:00-16:30

Location:SKP RENDEZ-VOUS, activity area, 9th floor, Xi ‘an SKP Shopping Center, No.261 Chang ‘an North Road, beilin district.

Guest:Li Hao (Professor and Doctoral Supervisor, School of Architecture, Xi ‘an University of Architecture and Technology) and Yang Yang (Architect and Curator)

On December 4th, Professor Li Hao from the School of Architecture of Xi ‘an University of Architecture and Technology and Master Yang Yang from the School of Architecture of Tsinghua University will visit SKP RENDEZ-VOUS in Xi ‘an to share the fourth series of "Xing Zhi: The Form of Xi ‘an Ming City in the Spirit of Place", and lead everyone into the Ming City of Xi ‘an to explore the hidden cultural genes of this ancient city with a thousand years.

Xi ‘an | Loneliness and Affection: First Reading of The Book of Songs

Time:December 4th (Saturday) 19:00-20:30

Location:SKP RENDEZ-VOUS, activity area, 9th floor, Xi ‘an SKP Shopping Center, No.261 Chang ‘an North Road, beilin district.

Guest:Zhu Hong (Professor of College of Literature, Shaanxi Normal University), Liu Weiping (Professor of College of Literature, Northwest University), Jiao Ling (Deputy Editor of Shaanxi Normal University Press), Pang Jie (writer, poet, literary editor)

For example, Pang Jie said frankly: "I want to sort out the love in the Book of Songs and expand it in the contemporary era, and see those distant sorrows, those loneliness and affection, and the telepathy of people today; I want to sort out the plants in the Book of Songs, see how many they have disappeared, and see what they look like if they are still alive today; I also want to sort out the pain and hesitation, hearty and awakening in the era of the Book of Songs … "The so-called" Book of Songs "is actually an old acquaintance. On the evening of December 4th, we might as well walk into the Book of Songs together and re-understand the "loneliness" and "affection" that have been circulating since 3,000 years ago …

Wuhan | past lives of Yongle Ceremony

Time:December 4th (Saturday) at 9:30.

Location:Changjiang lecture hall of Hubei Provincial Library, No.25 Gongzheng Road, Wuchang District

Speaker: Chen Hongyan (Deputy Director of the National Library of Ancient Books)

As the fourth college collection of the National Library, the collection and preservation process of Yongle Dadian in the National Library is full of legends. In this lecture, the speaker will share with you the past lives of Yongle Dadian from the following aspects: its writing process, its compiling method, its value, its dispersion and aggregation, its protection and restoration, and its publication and dissemination.

The Significance of Wuhan Yongle Grand Ceremony in the History of World Culture

Time:December 9 (Thursday) at 10:40.

Location:Changjiang lecture hall of Hubei Provincial Library, No.25 Gongzheng Road, Wuchang District

Speaker:Xiong Zhaozheng (writer, literary historian)

"Yongle Dadian" from the pre-Qin Dynasty to the early Ming Dynasty is all-encompassing. The Concise Encyclopedia of Britain says that the Yongle Grand Ceremony is "probably the largest encyclopedia in the world", and it is more than 300 years earlier than the encyclopedia edited by Diderot of France and the famous Encyclopedia Britannica, so the Yongle Grand Ceremony is not only a treasure of China’s cultural heritage, but also enjoys a high status in the world cultural history.

The comedy animation created by lighting and entertainment # The exclusive preview of flying ducks rushing forward to China # was released, and the flying ducks moved for the first time, and the hilarious plot was constantly staged! The family is neat and tidy, showing that the flying duck family is full of warmth. The premiere of China will also be held in Shanghai this afternoon. On December 8th, we will rush to a new adventure with our loved ones!