标签： 上海后花园 上海419

[car home Information] The ideal L9 has finally arrived. Li wants to mention in the Weibo that announced the next schedule of L9 that the delivery will start in August and the delivery volume will exceed 10,000 in September. As soon as this statement came out, four seats were shocked. A large SUV was over 10,000 in the second month of delivery. Did you count it or close your eyes? Who is going to sell a hybrid car made by a new force close to 500 thousand? Can Li Xiang’s ideal come true?

In the promo of Ideal L9, the scenes and elements are spectacular scenery, comfortable life, family members holding hands and smiling faces of children, which add up to the happy life of rich families. This tonality is the selling point of this ideal flagship SUV for home intelligence: creating a mobile home and creating a happy home.

The ideal is to have experience in building a family car. Li ONE originally positioned the dad car, which solved some pain points of the family car. Persevered in exploring and answering the ideal of "What kind of car does a family in China need", it conveyed its perception of the demand for family cars to the market.

The launch of Ideal L9 is a manifestation of Li Xiang’s entrepreneurial concept of "maintaining the advantages established from the 0-1 verification period". The product definition and iterative ability derived from Li ONE’s success may be the confidence for him to enter the blue ocean market of family cars with the second production car of 500,000 yuan.

The sword goes sideways: Ideal L9 "Nothing"?

The ideal L9 positioning large SUV, priced at 459,800 yuan, does not provide optional equipment, and it is still a car and a price, which is really "Li Xiang". (|) still adopts the extended-range hybrid system and is equipped with a 1.5T four-cylinder engine, which will bring higher thermal efficiency and lower fuel consumption compared with the criticized 1.2T three-cylinder engine in Li ONE. Equipped with a 44.5kWh battery pack, the comprehensive cruising range of CLTC is 1315km, and the pure battery life is 215km.

If Li ONE, which sells for more than 300,000 yuan, can sell like hot cakes, and it has robbed the market of Highlander, Touran and other models, whose market is it going to rob for the ideal L9, whose price has jumped to 450,000-500,000 yuan? Who are the competing products? In fact, it is difficult for you to find a "perfect" competing product for it in the existing product sequence.

From the body level, its competing products should be large SUV； such as BMW X7 and Mercedes-Benz GLS; Functionally, its competing products are more like Saina SIENNA, Tengshi D9 and Lantu Dreamer, and even Weilai ES7/ES8；; From the pricing point of view, it just cut into the hinterland of luxury medium-sized SUV market, such as BMW X3, Mercedes-Benz GLC and Audi Q5L.

Undoubtedly, price is still the first sensitive factor in consumer choice, so from the perspective of pricing, the ideal L9 can’t touch the price range of mainstream products of large SUVs, but directly targets the medium and large SUVs of Weilai, BBA and some medium and large MPV products, including both fuel vehicles and new energy vehicles.

In this way,"Get a higher-level car at the same price" and "Get a car at the same level at a lower price" may be the dislocation competition strategy of the ideal L9., and the corresponding consumption space and growth momentum is the ideal market prospect of L9.

Next, I have to talk about product strength. What’s unique about Ideal L9?

Dad PLUS: a unique product selling point, a comfortable mobile home

In terms of body size, the ideal L9 is the largest SUV on the domestic market, as long as the Mercedes-Benz GLS and 55mm longer than the BMW X7. Although the width and height are not as good as them, the acceleration of 0-100km/h is better, and the seat layout of the whole system is 2+2+2, which makes the interior space more spacious and comfortable, which is also the core selling point of the ideal family car.

With regard to its power configuration and interior, I won’t say much here, but say two most distinctive places: as a PLUS-size daddy car, the ideal L9′ s riding space, comfort and the core selling point of technology and entertainment in the car.

The ideal seat of L9 is made of Nappa leather, the second and third rows are independent seats, and all six seats support electric adjustment and seat heating. The seats in the first two rows also support chair ventilation and ten-point massage, and the heating coils of these four seats cover the seat flanks. The second row of seats on the right side is equipped with four-way electric leg rest, small table board and dual-purpose refrigerator for refrigeration and heating, which is not only a milk warmer for children, but also provides iced happy water for families, and it is absolutely perfect.

In terms of entertainment space, the second row is equipped with retractable rear cabin entertainment screen, central control screen, co-driver entertainment screen and rear cabin entertainment screen, all of which use three 15.7-inch OLED screens, all of which can be directly connected with the Switch through the Type-C interface, so that passengers can have a better audio-visual and entertainment experience when riding, and can realize five-screen interaction, providing more entertainment solutions for family long-distance travel.

On the whole, Ideal L9 can be said to be an evolutionary version of Li ONE, with the same product logic, technical route and category. It only provides consumers with a bigger, smarter and higher-equipped daddy car on the basis of existing consumer cognition. It can even be said that Ideal has built an "MPV in an SUV coat", so can it be eaten by both sides?

What is the capacity of the target market? How is the growth?

Although it is a large SUV, the ideal L9 obviously does not have the ability to compete with the main products of the current large SUV. Although the price is cheaper, the brand power is not enough. The large SUV market is a niche market in terms of product supply and consumption scale, with an annual sales volume of only 40,000 vehicles. In addition, limited by economic strength, the growth rate in the past two years is lower than that of the overall automobile market. More importantly, this level of market must be a comprehensive contest of hard power and soft power of product power+brand power.

Mercedes-Benz GLS and BMW X7 dominate this market. According to the data of the past two years, the peak monthly sales volume of Mercedes-Benz GLS can exceed 3,000, with an average monthly sales volume of about 1,600. The monthly sales of BMW X7 peaked at just over 2,000 vehicles, mostly below 1,000 vehicles. If we look at the price again, the starting price of these two cars exceeds 1 million yuan, and the audience is quite limited.

"The best large SUV』 sold by Mercedes-Benz GLS in China"

And when an SUV sells for less than 500 thousand, the opportunity comes-

The price of 459,800 yuan has to be said that Li Xiang is very witty, because 500,000 yuan is the price watershed of domestic automobile consumption-upward, the annual consumption is only one million vehicles, and several "famous brands" have been deeply rooted in the hearts of the people; Downward, there are a large number of users who "bite their teeth", so 300,000-500,000 yuan is a very growing automobile consumption space in recent years.

The consumption of 400,000-500,000 yuan SUVs in 2021 is about 900,000 vehicles, among which BBA’s three medium-sized SUVs account for 49%. If the price is widened to more than 500,000, it will be close to 1.2 million, and the average monthly sales of bicycles of BBA’s three medium-sized SUVs will be more than 10,000-doesn’t this seem to be the market that ideal L9 wants? !

Therefore, the ideal L9 will inherit the word-of-mouth moat built by Li ONE in the medium and large SUV market, cut into the large SUV track, upgrade the practical attributes of the family in the cockpit intelligence and interactive experience, cater to the consumption upgrading needs of middle-class families, and compete with BBA in size, but the price drops to the low-end products of BBA, so as to strive for the growth dividend of the SUV market of 400,000-500,000 yuan.

Where does the confidence come from? Who are the potential users?

Emboldened, with the product logic and consumption positioning analyzed above, the growth bonus of relevant consumption range and the strategy of dislocation competition. To sum up, one is unique product logic and positioning, the other is intelligent electrification technology bonus, the third is consumption upgrade bonus, and the fourth is dislocation competition. In addition, there is production capacity to test this new car-making force.

The brand-new 1.5T four-cylinder range extender on Ideal L9 is produced by Sichuan Ideal Xinchen Technology Company. The capacity of related projects in the first phase is planned to be 200,000 units, of which the estimated capacity is 80,000 units in 2022. At least this year, these 1.5T four-cylinder range extenders are all used by Ideal L9.

In terms of vehicle production, the ideal L9 is produced in Changzhou base, with the current production capacity of 100,000 vehicles/year, including Li ONE. The second phase of expansion is under way, and the annual production capacity will increase to 200,000 vehicles after completion. In 2021, Li ONE delivered 91,000 vehicles, which basically exhausted the production capacity of Changzhou base.

However, the launch of the Ideal L9 may backfire on Li ONE’s delivery capacity, and the follow-up delivery situation in Li ONE is also worthy of attention. Before the completion of the second phase expansion of Changzhou Factory, the Ideal only has an annual production capacity of 100,000 vehicles for joint use by Li ONE and L9.

In addition, LI’s Beijing Hyundai No.1 Factory is also undergoing renovation and expansion. After renovation, it is planned to have an annual production capacity of 100,000 vehicles, but it is only used to produce pure electric vehicles, and it is planned to be put into production at the end of 2023. In January this year, the land for the new factory in Chongqing, LI was signed, and the Chongqing base will be completed in 2025. However, the specific construction progress and capacity planning of the base are unknown.

In terms of potential users, one is to buy a user who is obsessed with a large SUV with less money, and such users will be lost from BBA’s medium-sized SUV market; One kind is users who prefer to use MPV at home and have to take care of their daily commuting. After all, they drive an MPV to work and an SUV to work, and the latter has no sense of disobedience. Such users are part of the potential customers of Tengshi D9 and dreamers, even those of Saina SIENNA. In addition, it is also possible that some users in Li ONE will move on.

In short, this SUV with MPV function is really possible to eat both ends.

On June 21st, the listing of Ideal L9 has been scheduled, and the honeymoon period of new products will bring a large number of early adopters to the ideal. It is not impossible to start delivery in August and achieve over 10,000 in September, which is a cumulative amount after all..However, considering the current production capacity in LI and the delivery from Li ONE, 4,000 to 5,000 vehicles should be a more pragmatic monthly sales volume, which is also a very good sales volume.

After all, Chinese is willing to spend 450,000-500,000 yuan to buy a car, either choosing a luxury brand or abandoning the brand to buy more configurations. The biggest advantage of Ideal L9 is its price advantage and almost full configuration. Whether to choose BBA brand or L9 configuration is up to everyone. The only question is whether there is 500,000.

Editor’s summary:

The large SUV market is dominated by imported cars. At present, only three China brand cars are on sale in the world. The sales of Hongqi E-HS9, Beijing BJ90 and Ideal L9, the million-class Beijing BJ90 and Hongqi E-HS9 with a price of 500,000-800,000 yuan are two or three figures, which is not enough to make a storm. Li ONE once worked as a mainstream foreign brand and luxury brand in the medium and large SUV market. If the ideal L9 can stand in the market of "product+brand" comprehensive contest of large SUV, the ideal brand power will also increase a lot. Then, what scale do you think the ideal monthly sales volume of L9 will be after stabilization? Welcome to vote and leave your expectation. (Text/car home Wang Jingbo)

　　Recently, the State Administration of Market Supervision issued the Label Guide for Formulated Foods for Special Medical Uses, which is not only an important measure to do a good job in the safety supervision of formulated foods for special medical purposes, but also an important step in the standardized development of the formulated foods for special medical purposes, and will become the basis for the stable and healthy development of the industry in the future.

　　Recently, the State Administration of Market Supervision issued the "Guidelines for the Identification of Formulated Foods for Special Medical Use" (hereinafter referred to as the "Guidelines") in order to guide enterprises to standardize product labels and instructions, and to guide doctors, clinical nutritionists and consumers to use the foods for special medical purposes scientifically and rationally.

　　The Guide clarifies the 13 items of product name, product category, ingredient list, nutrient composition list and the main display layout of special medical food labels and instructions. At the same time, it also clarifies the "prohibition requirements" of special medical food labels and instructions, and prohibits related enterprises from using false and exaggerated words including "special effects" and "full effects" in product promotion, so as to avoid misleading consumers as much as possible.

　　The industry evaluation pointed out that the publication of the Guide is not only an important measure to do a good job in the safety supervision of special medical food, but also an important step in the standardized development of the special medical food industry, which will become the basis for the stable and healthy development of the industry in the future.

　　Strengthen the management of identification labels

　　Special medical food refers to the formula food specially processed and prepared to meet the special needs of people with food restriction, digestive absorption disorder, metabolic disorder or specific disease state for nutrients or diet, and must be used under the guidance of doctors or clinical nutritionists. The well-known special medical foods include infant formula for special medical use suitable for 0-12 months old, and formula for special medical use suitable for people over 1 year old, such as patients with digestive tract surgery, patients with tumor radiotherapy and chemotherapy, diabetic patients, renal dialysis patients and so on.

　　Judging from the strictness of relevant management laws and regulations in China, special medical foods are second only to medicines, and far higher than ordinary foods and health foods. To strengthen the market supervision of special medical foods, we must first strengthen the management of labels.

　　The "Guide" emphasizes that the identification of special medical food should comply with the provisions of relevant laws, regulations, rules and national food safety standards. If the contents of the special medical food registration certificate are involved, they should be consistent with the contents of the registration certificate. It is required that the labels and instructions of special medical foods should be true and standardized, scientific and accurate, easy to understand, clear and easy to distinguish, and must not contain false, exaggerated or absolute language.

　　The Guide systematically summarizes 13 items that need to be marked in the labels and instructions of special medical foods, refines the font requirements of enterprises for product names, commodity names and trademarks, clarifies the requirements for clinical trials of specific total nutrition formula foods, and puts forward the font and warning language requirements for "warning instructions and precautions".

　　In view of the fact that the contents of the main display pages of some products are numerous and complicated, which is not conducive to consumers’ clear identification, the Guide clearly puts forward the contents that should be marked on the main display pages, and puts forward for the first time that the minimum sales package of special medical food should be marked with the special medical food exclusive symbol "Little Blue Flower". The logo should be marked in the upper left corner or upper right corner of the main display page of the label, which can be changed in proportion to the style. Non-special medical food shall not be fraudulently used or stolen.

　　With the continuous development of China’s economy and society, the continuous improvement of people’s health needs and the continuous increase of aging social groups, the special medical food industry is in a period of rapid development.

　　The "Guide" issued by the General Administration of Market Supervision is a technical guidance document, which aims to standardize the logo of special medical food enterprises, guide doctors, clinical nutritionists and consumers to use it scientifically and rationally, and further enhance the awareness and recognition of special medical food in the whole society.

　　Li Liangqiu, executive vice president of China Nutrition and Health Food Association, said that the use of "Little Blue Flower", the exclusive symbol of special medical food, was clarified in the Guide, which provided an "identity mark" for the positioning, use and understanding of special medical food. The formulation and release of the Guide is not only an important measure for the General Administration of Market Supervision to implement the "four strictest" requirements and effectively supervise the safety of special medical food, but also an important step in the standardized development of the special medical food industry, which will become the basis for the stable and healthy development of the industry in the future.

　　Avoid false and exaggerated propaganda

　　The world’s first special medical food was born in the United States in the 1950s, and was used for the dietary treatment of phenylketonuria. Subsequently, many developed countries began to widely use special medical foods to solve the problem of nutritional absorption of infants and young children, and formulated strict management measures and standards for their use.

　　At present, China’s special medical food industry is still in the primary stage of development, but the groups with special nutritional needs in China are very large, and the existing special medical food can not meet the market demand. The special medical food market is "mixed" and chaotic.

　　In May 2019, the Market Supervision Bureau of Huangdao District, Qingdao City, Shandong Province inspected Qingdao Jindayang Dairy Co., Ltd., a company involved in the media disclosure that "solid drinks pretended to be special medical milk powder and sneaked into hospital stores in several hospitals in Beijing", and then made administrative punishment decisions on illegal acts such as its production and operation labels not complying with the provisions of the Food Safety Law.

　　In May, 2020, the General Administration of Market Supervision specifically instructed the market supervision department of Hunan Province to thoroughly investigate the media’s disclosure that the Aiyingfang maternal and infant store in Yongxing County, Chenzhou City, Hunan Province sold a solid beverage as a special medical food to children with milk allergy, and falsely publicized special functions and suspected consumer fraud, and announced the investigation results to the public in time. In the end, yongxing county market supervision bureau made an administrative penalty decision of 2 million yuan for the operators involved, and compensated nearly 1.03 million yuan for 63 consumers who complained.

　　In August, 2021, Nanshan Supervision Bureau of Shenzhen Market Supervision Bureau of Guangdong Province made an administrative penalty decision on Yikangyuan (Shenzhen) Health Technology Co., Ltd., which was fined 14,525,700 yuan and fined 2,846,200 yuan for illegal acts such as operating foods (solid drinks) with substandard labels, failing to establish a food sales record system and failing to save relevant sales vouchers.

　　In recent years, there are still many cases of punishment for special medical food. On the whole, the main features are ambiguous introduction to the ingredients of special medical food, or "fishing in troubled waters" and exaggeration.

　　To this end, in the "Guide" issued by the General Administration of Market Supervision, the "prohibitive requirements" for the labels and instructions of special medical foods have also been clearly required, and the behavior of enterprises in product promotion has been constrained to avoid misleading consumers as much as possible. The Guide stipulates that words involving falsehood, exaggeration, violation of scientific principles or absoluteness, such as "special effects" and "full effects", shall not be marked in the labels and instructions of special medical foods; Words related to the prevention and treatment of diseases, such as "prevention", "treatment", "quick recovery" and "excellent technique"; Words involving vulgarity or feudal superstition, such as "miraculous effect".

　　In this regard, Li Liangqiu pointed out that the composition of special medical food is numerous and complex, which directly affects the health and safety of people in disease state. The contents related to the labeling of special medical foods are clearly detailed in the Guide, which will better guide and help industry enterprises to standardize the labeling and instructions of special medical foods, and will also effectively promote the scientific use of special medical foods and consumers’ rational cognition, reduce improper publicity in marketing links, and avoid misleading or confusing consumers.

　　Gradually improve relevant standards.

　　With the development of society, people pay more and more attention to their own nutritional status. More and more nutritionists, doctors, clinical nutritionists and patients attach importance to the clinical use of special medical food, and China’s special medical food market has ushered in new development opportunities. The gradual improvement of laws, regulations and standards related to special medical food will help medical groups to accept and guide consumers to better use special medical food in clinic.

　　In 2010 and 2013, China successively issued General Rules for Infant Formula Food for Special Medical Use, General Rules for Formula Food for Special Medical Use and Good Manufacturing Practice for Formula Food for Special Medical Use.

　　These normative documents have made detailed provisions on the definition, category, nutritional requirements, technical requirements, labeling requirements and production specifications of special medical food, and it is clear that the formula of special medical food should be based on the research results of medicine or nutrition, and its safety and clinical application (effect) need to be scientifically confirmed.

　　The Administrative Measures for the Registration of Formulated Foods for Special Medical Use, which came into effect on July 1, 2016, and the Detailed Rules for the Examination of the Production License of Formulated Foods for Special Medical Use, etc., have been continuously improved in terms of administrative examination and approval and market access.

　　This time, the "Guide" has strengthened the supervision of the special medical food market from the label management of special medical food.

　　Chen Wei, chief physician of the Department of Clinical Nutrition of Peking Union Medical College Hospital, said that the standardized labeling of special medical food labels and instructions can better help consumers understand the characteristics of products and avoid treating special medical food as a "magic medicine". Similarly, doctors and clinical nutritionists can better understand the applicable population and scope of special medical food, and promote the standardized application of special medical food in clinical practice.

　　With the continuous improvement of the policy, all kinds of chaos and problems in the special medical food market are expected to be solved, and the special medical food market is expected to usher in further breakthroughs.

　　□ Our reporter Wan Jing

Special feature of 1905 film network Summer file continues to heat up. According to the statistics of ticketing platform, in 2024, the total box office of cinema movies broke 25 billion (including pre-sale). In the summer of 2024, 100 films have been officially finalized. Behind the hundreds of new films are dozens of film companies that are fighting for the front line.

The film was put on file until July 10th. Previously, the cumulative screening and pre-sale box office exceeded 30 million in just three days. As of press time, the cumulative box office has exceeded 40 million, and the number of people watching movies has exceeded one million. The film is also the first work of Bona Film in 2024. Another main production will also be released in July. After a lapse of five years, Bona once again scheduled two main slides for the summer.

Not only that, traditional film companies such as Light Media, Huayi Brothers and Wanda Pictures have also joined the summer file this year, and they are all behind films such as "Safe Evacuation from the 21st Century".

While raising the expectations of the audience, it also leaves suspense for the increasingly hot market: What kind of transcripts will traditional film companies harvest in the summer of 2024?

Development of Summer Files for Traditional Film Enterprises

In the summer of 2024, new films from traditional film companies gathered.

According to statistics, among the hundreds of new films, there are about 20 key films to be shown. Among them, more than half of the films are controlled by traditional film companies such as Bona Film, WANDA CINEMAS, Light Media and Huayi Brothers. According to the data of Cat’s Eye Professional Edition, the number of people who want to see these films has exceeded 10,000, among which the number of people who want to see Legend and White Snake: Floating Life has exceeded 150,000.

As the longest track in the whole year, the summer track has a "youth" that is different from other tracks, and this youth now includes not only students, but also people over the age of 25. According to the report of Lighthouse Research Institute, in recent years, the audience under the age of 25 has shown a downward trend, and the audience aged 25-29 is becoming the main audience in the market. This also makes the appearance of new summer films of traditional film companies more diverse.

This time, Bona Film has a proper emphasis on genre themes and has made some progress in film technology. The Legend, which is under its control, has both a sense of heaviness spanning thousands of years and a sense of lightness of "treasure hunting adventure+fantasy love", and the reconciliation of the two forms the unique epic fantasy temperament of this film. On the other hand, Bona’s A Dream of Red Mansions, which is the main producer, simplifies the complexity and refines the motif of conspiracy and love.

"Legend" restored the 27-year-old young version with the blessing of AI technology, and established the image digital assets of young Jackie Chan. This is also an experimental exploration for the film and television industry. President Bona once mentioned at the Shanghai International Film Festival: "In the past, we often said that movies were the art of regret, but the emergence of AI technology made movies no longer the art of regret."

It seems that it is difficult to find similar films in the whole summer file of "Safe Evacuation from the 21st Century" controlled by Light Media. Judging from the materials released at present, the film is positioned as "comedy+science fiction", with "a sneeze crossing the round trip for 20 years" as the science fiction setting, and at the same time touches the "working mentality" of contemporary young people. The author of the film has a strong style, and the director’s previous works and works also have a rough texture and unconstrained story setting similar to "inferior images". The other "Her Little Pear Vortex" combines a small and fresh campus youth drama with a Northeast comedy, which is suitable for the mainstream audience in the summer file and has a clear audience awareness.

After White Snake 2: The Green Snake Robbed, White Snake: A Floating Life brought the classic story of the White Snake to the screen. According to the director, the film shows the traditional folk customs of the Dragon Boat Festival, such as dragon boat racing and drinking realgar wine. The dragon boat design also refers to the modeling and color matching in the ancient paintings of the Song Dynasty, trying to restore the market atmosphere of the Song Dynasty. This is the first time that Wanda has participated in the series as the main producer. At present, the number of people who want to see White Snake: Floating Life is more than 310,000, ranking among the top five summer movies, and the new domestic film Top1 is to be shown.

In addition, after the equity transfer in WANDA CINEMAS in 2023, Confucianism and Italian Film became its first shareholder, so the films produced by them were regarded as the same sequence. In 2024, "Retrograde Life", which was directed by the owner of Confucianism and Italian Film, was one of the few realistic movies in the summer, and it was also a realistic feature film that was once again the core creation. Judging from the trailers released at present, while focusing on the group of takeout workers, the film does not take bitterness as the background, but incorporates comedy elements with higher acceptance through contrasting situations and actor performances.

Another realistic movie in the summer file is Laifu Hotel, which has been released, and is controlled by Huayi Brothers. The film Douban scored 7.3, which is the highest score among the summer movies that have been released so far. It is also controlled by Huayi Brothers, and it was released in the early summer file and won a focus unit award at Cannes International Film Festival.

Generally speaking, this traditional film company not only pays attention to the younger theme, but also meets the needs of the students, and emphasizes the touch of social reality, the exploration of film technology and the avant-garde image style.

Film and enterprise games show their magical powers

At present, in addition to the new films produced by traditional film companies, there are still many popular films produced and controlled by companies with Internet genes or creative individuals.

For example, the reading group under Tencent and Century Changsheng Tian, the director, are the first and second producers; The Chinese film industry with a mature distribution network and Yitong Film and Television, the director, are the first and second producers. It is the bad monkey film industry and the other film industry as the first and second producers; Most of the films such as Decryption are produced by movie companies with Internet genes such as Cat’s Eye and Taobao Film.

When the online ticketing platform with Internet genes keeps growing in the industry, and when the Mesozoic creators set up their own doors to participate in film investment and film projects, the traditional film enterprises that have grown together with the China film industry for more than 20 years seem to face new challenges.

However, taking the summer file of 2024 as an example, it is not difficult to find that behind most films, several producers jointly invest and share risks. At the same time, there are also traditional film companies behind the films controlled by other film companies, such as WANDA CINEMAS, who is also one of the main producers of Silent Killing. In terms of distribution, traditional film companies also cooperate with other companies to jointly promote the market distribution of films. For example, the distribution of "Retrograde Life" was jointly promoted by Taobao Film, Confucianism, Italian Film and Television, and Sichuan Wenyou.

In addition, the pan-entertainment platform in internet plus, such as Cat’s Eye Lithography, not only has the advantages of Internet technology, but also integrates data resources for reference in upstream production, and can rely on the IP resources and production experience of traditional film companies to complete the upward industrial layout.

The re-integration of resources enables traditional film companies and emerging film companies to better face the uncertainty of the future market. Therefore, while meeting the challenges, win-win cooperation has also become an industry consensus. The complementary advantages in business and the risk-sharing in capital jointly maintain the benign ecology in the industry.

Not only that, as a traditional film company that has been deeply involved in the film industry for decades and contributed many excellent films to the China film market, it has gradually defined a more advantageous track in the competition.

Bona has made it clear in the annual report that he wants to keep the theme projects that the company is good at, including the new mainstream movies. In 2024, Bona held a press conference on the 25th anniversary of "Born to the New" in Shanghai. Apart from Legend and A Dream of Red Mansions, he also announced his main creative lineup, while continuing the creative experience of new mainstream films, and also developed epochal drama works such as Shangganling and Haojiang Tide.

After the successful launch of other animated films and the creation of the domestic animation brand "Striped House", Light Media also regards this field as one of the most promising business sectors. According to the annual report of the enterprise, the series of films has entered the pre-planning stage. Among the new films to be shown, in addition to two highly anticipated animated films "Xiaoqian", the starring actor will also be released this year.

While WANDA CINEMAS continues to deepen its core business such as cinema operation, distribution and marketing, in terms of film investment and production, four of the five films controlled by the main investment last year received positive feedback in terms of box office and word of mouth. In the first half of 2024, Wanda’s "Bears: Reversing Time and Space" made 2.45 billion yuan and 1.99 billion yuan at the box office, respectively, and gained good investment returns. In addition, in the report of the first quarter of 2024, it was also revealed that all the films were filmed and produced as planned.

In a word, no matter new or old, differentiated content is the core competitiveness of a film company. Of course, on this basis, it is equally important for the upstream and downstream industries to cooperate with each other, for different enterprises to give full play to their respective advantages, and to identify the audience characteristics of the schedule.

Hundreds of new films fight for the summer, who can laugh at the end? We will wait and see.

Speaking of compact cars, we have to talk about it. It can be said that it is a veritable strength player. That sales volume has made countless car companies envy and hate. Today we will talk about this car. Someone once asked me what’s the difference between the 14th generation and the classic. At that time, I didn’t think much. I simply told him that the new generation is the 14th generation, while the classic is the old model. Now that I think about it, I think it’s simple. I’ll introduce them to you today!

in the first place

The brand-new car was officially launched in 2019, which is the fourteenth generation, while the classic car was actually a redesigned model in 2016, and the difference between the two cars was three years.

Second point

In terms of price, as an old model, the classic is definitely cheaper, and the official price of the classic is 998-118,600 yuan. The brand-new price is 10.90-14.30 million yuan, but to be honest, the classic is more cost-effective.

the third point

This is the key point. The brand-new size is larger. The brand-new length, width and height are 4641*1815*1447mm respectively, and it is 2712mm, which is perfect in space. The classic is only 2700mm, and the length and width are also reduced a lot.

Fourth point

The appearance is also different. The biggest change is the front face. The brand-new appearance is somewhat similar. With the V-Motion2.0 design, the overall look is more fashionable, young and full of vitality.

As an old model, the classic uses the first generation V-Motion family design, which looks more natural and smooth as a whole. Although it is not amazing, it is definitely eye-catching.

Fifth point

I don’t need to say this about the interior. The new car is definitely better than the old model. Whether it is the technology configuration or the interior materials, it is much higher than the classic. After all, there is nothing to say for a penny!

The sixth point

In terms of power, 1.6L natural inhalation is also used, but the power is different, which is the same but does not mean the same. Brand-new use is the third generation of intelligence, reaching 139, while the classic power is only 126. There is still a gap in motivation!

These are the differences between the new model and the classic, do you understand?

Provided by the author

The price of Buick varies with different models. If you are interested in the price of Buick, you can refer to the price range of the following models:

The price range of Buick GL8 is232,900 yuan to 473,900 yuan; The price range of LaCrosse is179,900 yuan to 239,900 yuan; Angkewei’s price range is196,900 yuan to 259,900 yuan; The price range of the century is469,900 yuan to 689,900 yuan; Regal’s price range is159,800 yuan to 175,800 yuan; Weilang’s price range is128,900 yuan to 158,900 yuan; The price range of Buick E5 is169,900 yuan to 213,900 yuan; Angola’s price range is126,900 yuan to 136,900 yuan; The price range of Angke Banner is299,900 yuan to 359,900 yuan; The price range of Buick GL8 new energy is359,900 yuan to 419,900 yuan; The price range of light blue 6 is112,800 yuan to 168,900 yuan; The price range of Buick E4 is159,900 yuan to 229,900 yuan; The high-spirited price range is152,900 yuan to 178,900 yuan.

It should be noted that the above prices may change due to regions, distributors and market conditions. If you need more accurate price information, it is recommended that you contact your local Buick dealer directly for consultation.

[Autohome Jinhua Promotion Channel] brings you the latest news, the much-anticipated Jinhua area is holding a grand promotion. At present, car buyers have the opportunity to enjoy attractive concessions of up to 174,900, which brings the starting price of this luxury SUV down to 472,000. This is an opportunity not to be missed. If you are interested in the Volvo XC90, be sure to click "Chatti Car Price" in the quotation form to get a more competitive car purchase discount. Hurry up and seize this rare car buying opportunity!

The Volvo XC90 exudes its charm with its refined body proportions and elegant side lines. It measures 4953mm x 1958mm x 1778mm with a wheelbase of 2984mm, providing a spacious interior. Unique front wheel specifications are 275/45 R20, and the rear wheels are also 275/45 R20. These tires not only ensure excellent grip, but also complement the rim style, which together shape the vehicle’s dynamic appearance.

In terms of interior, the Volvo XC90 presents the sophistication and luxury of Nordic design. The cockpit is wrapped in high-quality leather material, and it is equipped with an excellent leather steering wheel to provide a comfortable hand grip experience. Its steering wheel supports manual up and down + front and rear adjustment to ensure the best operating angle for the driver. The central 9-inch control screen shows the sense of technology, integrating multimedia system, navigation and phone functions, and automatic speech recognition control system to make operation more convenient. The seat configuration is also excellent. The front and rear seats are made of leather, and the main and passenger seats support multi-directional adjustment, including front and rear, backrest, high and low and waist support, providing passengers with extremely high comfort. In addition, the front seats are also equipped with a heating function, so that the driver and passengers can feel warm in the cold season. The memory function of the power seat provides the driver with the possibility of personalized settings, while the rear seat supports proportional reclining, which increases spatial flexibility.

The Volvo XC90 is powered by a 2.0T turbocharged engine with a maximum power of 184 kilowatts and a torque output of 350 Nm, delivering 250 horsepower. This engine is paired with an 8-speed automatic transmission, ensuring the vehicle’s efficiency and driving pleasure.

To sum up, the Autohome owner is full of praise for the Volvo XC90. He especially appreciates its domineering exterior design and sturdy body, as well as spacious interior space. In addition, the price concessions he mentioned are also a major highlight of buying a car. Overall, the Volvo XC90 not only meets his needs visually and comfortably, but also gets his approval in terms of cost performance. If you are also interested in an SUV that is both practical and stylish, the Volvo XC90 is undoubtedly a worthy choice to consider.

Welcome to Autohome Bozhou Promotion Channel to bring you the latest automotive market trends. Currently, high-profile models are in our city for an unprecedented promotion, with a maximum discount of up to an astonishing 140,000 yuan. The original price of the Mercedes-Benz GLE, which started at 559,800 yuan, now has the opportunity to start at a more competitive price. For those who are interested in buying a Mercedes-Benz GLE, this is undoubtedly a car purchase opportunity not to be missed. Click "Check the car price" in the quotation form below to take immediate action and seize this rare promotion opportunity to make your dream car a reality at a more affordable price.

The exterior design of the Mercedes-Benz GLE shows the perfect fusion of luxury and power. The front face features the family’s iconic star-style air intake grille, with streamlined LED headlights, showing a sharp and elegant visual impact. The body lines are smooth, and the overall style is both sporty and business-like, showing Mercedes-Benz’s deep understanding and unique interpretation of luxury SUVs.

The Mercedes-Benz GLE demonstrates its outstanding mobility with its refined body design and elegant side lines. The body size is 4927mm*2018mm*1797mm and the wheelbase is up to 2995mm, ensuring generous interior space and excellent driving stability. The 1679mm front and 1728mm rear track configurations guarantee the vehicle’s handling flexibility. The tire size is 275/55 R19, and both front and rear wheels are of the same specification, and the delicate rim style adds a touch of movement and power to the overall design.

The interior design of the Mercedes-Benz GLE highlights the perfect fusion of luxury and technology. The spacious interior uses an exquisite leather steering wheel, which provides a comfortable grip and good handling performance. It supports manual up and down + front and rear adjustment to adapt to the needs of different drivers. The 12.3-inch central control screen size is clear and intuitive, and integrates various functions such as multimedia system, navigation, telephone and air conditioning, which is convenient for the driver to control the vehicle information and operate conveniently at any time. The seats are made of imitation leather, which provides front and rear adjustment of the main and passenger drivers, backrest adjustment, high and low adjustment and waist support to ensure the comfort of long-distance driving. The front seats are also equipped with heating and ventilation functions, bringing meticulous care to passengers. In addition, the USB/Type-C interfaces in the car are reasonably distributed, including three in the front row and two in the back row, as well as the wireless charging function of mobile phones, meeting the convenience needs of modern technological life.

The Mercedes-Benz GLE is equipped with a powerful 2.0T engine with a maximum power of 190 kilowatts, a maximum output of 258 horsepower, and a torque of 400 Nm. This engine works well with the 9-speed automatic transmission, providing the driver with an excellent driving experience and efficient performance.

Overall, the Mercedes-Benz GLE has won high praise from Autohome owners for its unique design and excellent performance. He mentioned that the GLE in the sun is majestic, its appearance is a perfect combination of domineering and stable, showing the charm of masculinity and fashion, and its recognition on the road is even more eye-catching. Such excellent performance undoubtedly strengthens the leadership of the Mercedes-Benz GLE in the luxury SUV field, which is worthy of in-depth understanding and experience by every driver who pursues quality life.

　"The Ghost Woman"
Director: Yip Weixin
Starring: Louis Koo, Liu Yifei, Yu Shaoqun
Movie channel broadcast time:April 20 19:05
Highlights: Young Yan Chixia (Gu Tianle) is determined to become an excellent demon hunter, and he chooses the Black Mountain as the starting point for his journey to practice and realize his dreams. There are many ancient elves and monsters in the Black Mountain. They live a primitive life, rough and simple but full of killing. Yan Chixia experiences one dangerous battle after another, which makes his sword more terrifying, his strength is stronger, and he is even confident that he can overcome everything; until that day, he meets Nie Xiaoqian (Liu Yifei)… "The Bachelor Terminator."

"Someone Under the Bed"
Director: Niu Chaoyang
Starring: Guo Xiaoran, He Keren, Wu Wenjia
Movie channel broadcast time:April 20 at 01:04　
What to watch: "Someone Under the Bed" is, in general, a "ghost movie" that is not terrifying for the sake of horror. The director attempts to use a hidden lens to peek into the inner world of young people: in an ancient city far away from secular society, there must be irreparable temptation; it is as deeply embedded in instinct as lust, and it unreasonably leads fate. 　Kung Fu Kid.
Director: Issey Oda　
Starring: Zhang Zhuang, Izumi Shinko, Ueno Shuri
Movie channel broadcast time:April 20 16:20　
Highlights: The only young women’s film directed by China’s most famous director Xie Jin, starring the first students of Xie Jin Hengtong Star Film and Television School, including Chinese film and television superstar Zhao Wei, is Zhao Wei’s film debut.