Peng Yuyan came to clock in this Shenzhen "specialty"

Recently, the famous actor Peng Yuyan

Running and exercising in Shenzhen Bijia Mountain Sports Park

Experience smart fitness equipment

Afterwards, he was full of praise for Shenzhen’s parks

This sharing immediately aroused strong resonance among citizens and netizens

Call directly "The park is a’Shenzhen specialty ‘"

"There is also a park like this near home"

How amazing are the parks in Shenzhen?

Come and see it together

Why has it received such widespread praise?

Let people walk in once and fall in love

The outdoor smart gym in the park attracts many citizens to exercise.

Sports park

Set off a sports craze

The Bijia Mountain Sports Park, where celebrities come to "clock in", is a sports-themed park located in the center of Shenzhen. After it was completed and opened in November 2023, it has become a sports resort for many people, with an average of 12,000 visitors per day on weekends and holidays.

Peng Yuyan said that his impression of Shenzhen is "high", not only with high-rise buildings, but also full of technology. "The sports equipment in Shenzhen Park is very powerful and rich. People can interact with AI when they stand there, and they can exercise physically and mentally at the same time." He mentioned that when he went out in the morning, he found that many elders were also exercising in the park.

Peng Yuyan clocks in the wisdom trail of Bijia Mountain Park.

Walking into Bijia Mountain Sports Park, you can see a variety of sports venues and fitness facilities such as 5G smart trail, outdoor smart gym, football field, basketball court, badminton court, shuttlecock court, table tennis court, yoga area, etc. Citizen "Zhong Zhong" said, "It’s very nice to accompany your children to play games in the park football field every day during the May Day holiday!"

1.6 kilometers of 5G smart trail.

The sense of technology is also reflected in the park. The 5G smart trail does not need to wear equipment. After the "identification pole" facial recognition, it can carry out sports data analytics such as speed measurement and heat, as well as information display such as health guidance. The AR interactive smart screen has AR Tai Chi interaction, fruit cutting experts, garbage elimination and other small games, which are full of fun.

The city’s parks were completed

More than 120 sets of smart gyms

There are more options for sports and fitness. Shenzhen has increased the construction of cultural and sports facilities in the park. The 5G jogging trail in Xiaofeng Yangri Scenic Area of Lianhuashan Park, which will be put into use in 2023, and the Huiyun and Tanglangshan Smart Track in Tanglangshan Country Park have become popular running spots.

Among the diverse sports facilities, free outdoor smart gyms are particularly hot. According to the operator, more than 160 sets of outdoor smart gyms have been built in major parks, communities, industrial parks and campuses in Shenzhen, attracting about 5 million citizens to exercise regularly, and the cumulative number of users exceeds 46 million.

Outdoor smart gym.

Among them, most outdoor smart gyms are built in parks, with a total of more than 120 sets. Two sets have been built in parks such as Shenzhen Bay Park, Lianhuashan Park, and Bijia Mountain Sports Park, which have large traffic and large areas, and three sets have been built in Bijia Mountain Park. In addition to large comprehensive parks, many community parks have also been built.

It is understood that the outdoor smart gym has high technological content, integrates artificial intelligence, big data and other technologies, and pioneered the application of national team physical training technology to national fitness facilities, which can not only test physical fitness, master sports data, but also obtain scientific fitness guidance.

In the morning and evening, the outdoor smart gym in the park is often hard to find a person, running, swinging ropes, practicing shoulders, waist, legs… energetic. Many netizens "Amway", a good place for free fitness, praised "you can exercise at your doorstep", and also said "I hope the park can promote it".

The number of parks has increased to 1,290

The theme is richer

The star effect highlights the soft and hard power of Shenzhen parks, and the recently popular "20-minute park effect" has become a daily experience that Shenzhen people can feel at any time.

Shenzhen continues to deepen and upgrade the construction of a global park city. By 2023, 30 new parks of various types will be built and renovated, increasing the number of parks in the city to 1,290.

As the number of parks increases and the coverage is wider, the theme features are also richer. Once a number of characteristic theme parks such as Longgang Children’s Park, Yantian Yunhai Park, Luohu Cuihu Cultural and Sports Park, and Guangming Science City Smart Park opened, they quickly became new Internet celebrities. Not only new parks, but also connected parks, taking the lead in realizing the "five gardens connection" of Lianhuashan Park-Bijia Mountain Park-Central Park-Meilin Mountain Park-Yinhu Mountain Park.

The five gardens are connected.

In addition, Shenzhen promotes the construction of complex parks, expands the openness and sharing of park green spaces, and refreshes the new way of urban parks. In addition to sports and fitness, you can also camp in tent areas and camps, order drone takeout, have a cup of self-service coffee, read and drink in book bars, listen to seaside concerts, visit park markets… Multiple integration of technology, sports, reading, nature, etc.

As the citizens exclaimed: "Shenzhen Park is really good, the equipment and facilities are complete, and there is no charge. Opening a free park in a place where every inch of land is expensive is worthy of praise, allowing citizens to integrate work, life and health."

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Original title: "Peng Yuyan clocks in this Shenzhen" specialty "

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Huawei P7 released globally, and the pre-sale of seven major e-commerce platforms was launched simultaneously

France’s century-old Paris Cathedral, the holy land of European culture, Huawei’s annual flagship model Ascend P7 made a stunning appearance on May 7, with a domestic price of 2888 yuan. It is reported that on May 8, Huawei Mall, JD.com, Tmall Huawei Flagship Store, Suning.com, Gome Online, No. 1 Store, and Amazon’s seven major e-commerce platforms launched pre-sale simultaneously.

The Oriental Gentleman debuts in Paris. Technology and tradition, refinement and humanities, Huawei Ascend P7 shows the balanced wisdom of the Chinese people under the thousand-year inheritance to global consumers. A hundred years of reincarnation, the sound of the century. The steam revolution of the Western Gentleman evokes the liberation of manpower, and the most beautiful movement of the Eastern Gentleman leads the global smartphone subversion. Huawei Ascend P7 truly achieves a perfect balance of external beauty and internal beauty. It redefines the smartphone in terms of design, photo experience and network connectivity, bringing users an unprecedented new experience.

"Huawei’s quality-focused strategy over the past three years has gradually paid off. Huawei’s smartphone market share has entered the top three in the world, and its branding impression in key regions such as China and Western Europe has improved significantly. Today, our Ascend P7 is once again challenging industry benchmarks, redefining smartphones in terms of design, photo experience and network connectivity, so as to provide consumers who pursue an excellent experience with an unprecedented experience."

Huawei Ascend P7 uses a 5-inch 1080P full high definition screen and a metal body. At the same time, it also has an ultra-thin model and a subversive mobile phone back cover design. It perfectly combines metal and glass materials and has a unique "most beautiful mobile phone back" in the industry. Ascend P7 rear 13 million Sony’s latest flagship back-illuminated IMX214 lens, and equipped with SLR camera-level independent ISP, the photosensitive performance and noise reduction ability are significantly improved, the front 8 million pixel camera uses a rare 5-layer aspherical optical lens and blue glass technology, so that Huawei Ascend P7 has a powerful low-light shooting performance and 1.5 seconds speed capture and other excellent camera experience, can perfectly meet the needs of the night shot family; not only that, Huawei Ascend P7 is also equipped with the latest 1.8GHz HiSilicon Kirin 910 quad-core processor, 2GB RAM + 16GB ROM, built-in integrated 2500mAh battery and launched super power saving mode, support the world’s fastest 4G LTE network.

Extreme proud design, the integration of Chinese and Western to create the industry’s top products

As Huawei’s flagship model of the year in 2014, the Ascend P7 draws on the elegance of the Ascend P6, and is integrated with a broad technical background. The appearance of the whole machine is exquisite and watertight. Huawei Ascend P7 has an ultra-thin body of only 6.5mm and an ultra-narrow body of 68.8mm, setting a new record for the thinnest 4G LTE mobile phone. Huawei has made great efforts in the appearance of the Ascend P7. This model continues the elegant appearance of the Huawei P6. If you study it carefully, the Huawei P7 is more attentive. The Ascend P7 adopts a curved curve design, simulating the natural arc of water droplets dripping down. It is integrated into the bottom design of the P7, so that the whole phone shows a pure natural atmosphere. At the same time, this water drop bottom can also bring a more comfortable grip.

In the design of the back of the mobile phone, Huawei P7 uses Corning’s third-generation gorilla glass back cover. After being polished by 7-layer process, the vision is more transparent and three-dimensional, and the fine texture and ultra-small lattice design are more beautiful and luxurious. It has become the unique "most beautiful mobile phone back" in the industry.

In terms of parameters, Huawei P7 uses a 5-inch 1080P full high definition screen and a full metal body, with a resolution of 1920 × 1080 pixels and a screen aspect ratio of 16:9. The dimensions of the fuselage are 139.8mm × 68.8mm × 6.5mm, the screen frame is only 2.97mm, and the body weight is also controlled at 124g. At present, the 2.97mm frame is indeed the world’s ultra-narrow frame. Huawei P7 design has broken through physical limitations to achieve perfection.

In terms of photography, Huawei Ascend P7 has greatly upgraded the camera specifications. The rear 13 million Sony’s latest flagship back-illuminated IMX214 lens, with SLR camera-level independent ISP, which significantly improves the actual camera performance in low light and extreme speed. At the same time, the machine provides functions such as macro shooting, IMAGESmart automatic scene recognition technology, panoramic mode, beauty mode, etc., to meet the full range of user needs.

The Huawei Ascend P7 also has new optimizations and improvements in the shooting experience of panoramic shooting, audio photos, watermark photos, etc. For example, considering the news capture needs in emergency scenarios, the Ascend P7 has designed a 1.5-second fast capture function. In the case of a black screen or a locked screen, you can quickly double-click the volume down button to grasp the best capture time. What is particularly interesting is that Huawei has taken into account the embarrassment of looking in the mirror in public places, specially optimized the front-facing camera for female users and customized a special APP, so that the Ascend P7 can be used as a makeup mirror. Adjust the brightness at will to meet different light environments, and still images can be viewed in non-frontal areas, as well as save beautiful photos. In addition, the Ascend P7 also provides a real-time filter function, selecting the most popular camera filters, allowing users to use them quickly.

Diverse functional performance, unlimited speed and fun from now on

In terms of specific configuration, Huawei Ascend P7 is equipped with a 1.8GHz HiSilicon Kirin 910 quad-core processor, 2GB RAM + 16GB ROM, and the overall configuration is at the leading level of products of the same level. It is worth noting that Ascend P7 also brings some very interesting new features, such as mobile phone Karaoke, makeup mirror, etc.

The deep precipitation in 4G communication technology has made Huawei Ascend P7 one of the 4G mobile phones with the strongest signal and fastest speed on the market, and the antenna signal capability has been highly recognized by European customers such as Deutsche Telekom and Vodafone. The Ascend P7 adopts a dual antenna design with a main antenna and a diversity antenna coexisting, and the signal reception and transmission capabilities are stronger in the LTE network environment. The main antenna adopts Huawei’s original patented technology, which well solves the impact of the user holding the metal body, and the signal optimization is better.

The intelligent network selection technology of Huawei Ascend P7 avoids the frequent switching of mobile phones in the 4G and 3G frequency bands, greatly reduces the power consumption of mobile phones, and enhances the signal stability of mobile phones. In the case of good signal coverage, Ascend P7 will intelligently judge the network situation and automatically adjust to the 4G network mode, so as to ensure that users are always in the best connection state. In addition, Huawei has the advantage of end-to-end technology from the end point side of the network, which can be adapted and adjusted for specific network parameters to ensure the extremely fast connection experience of Huawei Ascend P7. At the same time, Huawei has carried out special project optimization for its own original browser, and carried out power management and optimization in various details. When browsing a web and game under 3G and 4G networks, it is not only faster than other mobile phones, but also smoother.

Huawei Ascend P7 has a built-in 2500mAh lithium polymer battery, which reaches the maximum battery capacity in the extremely compact body. Coupled with Huawei’s intelligent power-saving technology, mild users can use it for more than two days, and heavy users can also use it for one day. In terms of mobile phone power management, Huawei Ascend P7 has added one-click power saving and comprehensive power consumption detection and management, which can monitor the operation of mobile phone background applications at any time and choose to close them. If all background applications are closed, the measured standby of Ascend P7 for 10 hours only consumes less than 5% of the power. It is particularly worth mentioning that Huawei Ascend P7 also adds a super power saving mode for users, which restores the mobile phone to the feature phone mode, and only retains the function of making calls and sending text messages. Even if the remaining 7% power is used normally for more than 3 hours. Huawei Ascend P7 has pioneered a number of innovative applications for the first time: the mobile phone Karaoke function allows users to take the KTV home and sing whenever and wherever they want; the high-sensitivity speaker and the ultimate sound cavity make the external playback effect of the mobile phone comparable to the desktop speaker.

At the Huawei P7 Paris press conference, Orange executive vice president Yves Maitre said, "Huawei Ascend P7’s excellent appearance and excellent camera shooting capabilities are impressive, and we are very much looking forward to making it available to consumers as soon as possible." It is reported that domestic operators are very optimistic about Huawei P7, which is due to Huawei’s development strategy of adhering to the high-quality line of mobile phones, as well as the ultimate craftsmanship and excellent quality of this product. The Huawei P7 has been fully launched in Huawei Mall, JD.com, Tmall Huawei Flagship Store, Suning.com, Gome Online, No. 1 Store, and Amazon. It has become a powerful star product of the seven major e-commerce platforms, which will detonate the smart purchase tide this summer and let more users experience the ultimate charm of Huawei P7 technology.

"1 billion bet" Lei Jun lost, he just responded like this…

  On March 19, Xiaomi Group announced its first annual report after listing, which also means that Lei Jun and Dong Mingzhu’s "1 billion bet" will be won and lost.


  According to the annual report, Xiaomi achieved a total revenue of 174.915 billion yuan in 2018; previously, Gree said in the performance forecast that the total revenue in 2018 was between 200 billion and 210 billion yuan. Even according to the lower limit of Gree’s revenue, Lei Jun will still lose this "huge bet" by more than 25 billion yuan.


  On March 20, when asked about the outcome of the "1 billion bet", Lei Jun replied: "I haven’t seen Gree’s official financial report, and she (Dong Mingzhu) has contacted me." At the opening of the market today, Xiaomi’s share price plunged after a slight increase of 0.82%. As of the closing price of 11.64 Hong Kong dollars per share, a decline of 4.59%. The latest market value is 2785.38 billion Hong Kong dollars.


  mixed happiness


  Xiaomi hands over its first annual report since going public


  Xiaomi’s financial report shows that in 2018, Xiaomi Group’s revenue was 174.915 billion yuan (RMB, the same below), an increase of 52.6% year-on-year; adjusted Xiaomi Group’s net profit was 8.55 billion yuan, an increase of 59.5% year-on-year, higher than the 8.25 billion yuan expected by the market.







从业务板块来看,虽然雷军强调小米的布局更趋多元,但智能手机业务无疑仍是主力,去年为小米贡献了65.1%的总收入,销量共计1.187亿部,同比增长29.8%;收入约1138亿元,较去年同比增长41.3%。
  From the business sector, although Lei Jun stressed that Xiaomi’s layout is more diverse, but the smart phone business is undoubtedly still the main force, last year contributed 65.1% of the total revenue for Xiaomi, a total of 118.70 million sales, an increase of 29.8%; revenue of about 113.80 billion yuan, an increase of 41.3% over last year.







小米在财报中援引IDC咨询(北京)有限公司数据称,去年全球智能手机市场出货量同比下滑4.1%,在此大环境下,小米手机取得的成绩为“业内罕见”。
  In its earnings report, Xiaomi quoted data from IDC Consulting (Beijing) Co., Ltd. as saying that the global smartphone market shipments fell 4.1% year-on-year last year. In this environment, Xiaomi’s mobile phone achievements are "rare in the industry".


  In addition, Xiaomi’s internet services, IoT and consumer products businesses all grew significantly, with total revenue of 16 billion yuan and 43.80 billion yuan respectively last year, growing by 61.2% and 86.9% respectively.


  In addition, Xiaomi’s internet services division increased by 61.2% year-on-year, contributing revenue of RMB 16 billion for the year. The revenue of the IoT and consumer products division was RMB 43.80 billion, an increase of 86.9% over last year.


  "We can finally proudly hand in our first full-year answer sheet," Lei Jun said in an open letter to investors. However, the financial report also showed that the fourth quarter of Xiaomi Group last year was actually "a little bad". In the fourth quarter of 2018, Xiaomi Group’s revenue was 44.40 billion yuan, down 12.6% from the previous quarter, and its operating profit totaled 1.853 billion yuan, down 35.8% from the previous quarter.


  Specifically, various business sectors also performed poorly in the fourth quarter. In particular, Xiaomi mobile phones, which are the main revenue force, performed poorly. In the fourth quarter, Xiaomi mobile phone shipments were about 25 million units, down 12% year-on-year, and the gross profit margin of the smartphone division fell from 8.8% in 2017 to 6.2%. In this regard, Xiaomi attributed the "product portfolio adjustment and change in product launch schedule" in the financial report.







此外需要指出的是,小米依然未在本次财报中公布小米手机的国内出货量,但IDC在报告中指出,2018年小米国内出货量同比跌去6%。
  In addition, it should be pointed out that Xiaomi has not yet announced the domestic shipments of Xiaomi mobile phones in this financial report, but IDC pointed out in the report that Xiaomi’s domestic shipments fell by 6% year-on-year in 2018.







“10亿赌局”雷军输了,刚刚他这样回应……
  Does the "bet" really matter?


  Miss Dong and Rebs have already left separately


  With the announcement of Xiaomi’s 2018 financial results, Lei Jun and Dong Mingzhu’s "1 billion bet" finally came to an end. In December 2013, the two participated in the "China Economic Person of the Year" organized by CCTV and jointly presented the award. Lei Jun took the initiative to tell Dong Mingzhu that within five years, if Xiaomi’s turnover can beat Gree, "then please prove that Dong Mingzhu Dong Zong lost me one yuan." Dong Mingzhu responded domineering, what is a good bet for a dollar? If you want to bet, you can bet one billion yuan.


  At that time, Xiaomi’s momentum was strong, and this competition was full of suspense, which was a great deal of interest for the market. Data show that its revenue in 2013 was about 31.60 billion yuan, and Gree’s revenue was 120 billion yuan. Can the rising star of the Internet succeed in overtaking the big brother of the manufacturing industry? With the "1 billion gambling" becoming a hot topic, Lei Jun and Dong Mingzhu have also talked about it in public many times.


  In December, during the 2018 annual meeting of Chinese business leaders, Dong Mingzhu said in an interview that Gree had basically won the bet, and because Gree is doing the real economy and Xiaomi’s Internet business is light on assets, the two are not comparable, and the gamble itself is not meaningful. But she also pointed out meaningfully: "At that time, the bet was based on different concepts. If we all gave up heavy assets, then light assets would not exist. The state emphasizes that the economy cannot be divorced from reality to fiction, and these four words are enough to explain the win or lose."


  WeChat official account "Chang’an Street Governor" once analyzed that Gree and Xiaomi, one is a national leading brand of traditional manufacturing, and the other is the darling of the new economy in the Internet field. The competition between these two star companies is actually a kind of healthy competition, which will bring more innovation and development to enterprises and industries.


  Now that five years have passed, Xiaomi and Gree seem to be gradually approaching each other on their respective paths. After starting with mobile phones, Xiaomi’s trend of diversified development has become more and more obvious. In July and December 2018, respectively, it launched Mijia Internet air conditioner and Mijia Internet washing and drying machine, expanding its business to Gree’s battlefield. Gree also began to target Xiaomi’s territory, releasing the first generation of smartphones in March 2015. Despite the poor sales, Dong Mingzhu did not admit defeat: "The outside world is talking about the failure of Gree’s mobile phone business, but in fact we have not fully disclosed it in the market yet."


  The end of the "bet" may not matter to Dong Mingzhu and Lei Jun. They are both good at taking a longer-term view and setting "small goals" for the future development of the company. Lei Jun said in 2018 that he would lead Xiaomi to return to the top of the domestic market in the next 10 quarters and double the profits of investors who bought Xiaomi shares on the first day of listing. In November 2018, Dong Mingzhu said that according to the deployment, the operating income of Gree Electric Appliance (000651) will reach 600 billion yuan by 2023.


  This also means that the future of millet and Gree’s battlefield will continue to overlap, this long-lasting battle is far more attractive than the "1 billion bet". 36Kr pointed out in the report that from the moment when mobile phone manufacturers and home appliance manufacturers have turned their attention to IoT, Internet of Things, and smart home, millet and Gree are destined to meet, which will be a more serious and cruel story than the "1 billion bet".


  "Caijing" new media comprehensive collation, part of the content comes from Tiger Sniff, First Financial, 36Kr


    This article was first published on WeChat official account: Finance and Economics. The content of the article is the author’s personal opinion and does not represent the position of Hexun.com. Investors operate accordingly, and please bear the risk.

(Editor in charge: Wang Gang HF004)

Fortune 500 companies: China ranks among the top five companies in the United States.

  BEIJING, July 22 (Wu Tao) The 2019 Fortune Global 500 list released on July 22 shows that the number of China enterprises on the list exceeds that of the United States for the first time, and three of the top five are China enterprises.

  Specifically, Wal-Mart ranks first, Sinopec ranks second, Shell ranks third, China Petroleum and State Grid rank fourth and fifth, and the newly listed giant oil company Saudi Aramco ranks sixth.

  China surpassed the United States for the first time on the list

  On the whole, this year, the number of large companies in China is neck and neck with the United States for the first time. In terms of quantity, 129 of the world’s top 500 companies are from China, surpassing the United States (121) for the first time in history.

  Compared with the previous year, the total operating income of the 500 companies on the list this year was nearly 32.7 trillion US dollars, an increase of 8.9% year-on-year; The total profit reached another record of $2.15 trillion, up 14.5% year-on-year; The net profit rate reached 6.6% and the return on net assets reached 12.1%, both exceeding last year.

  According to the Fortune report, this reflects the recovery of the 500 largest companies.

  The average profit of listed companies in China did not reach the average level of the top 500.

  The average profit of the world’s top 500 companies is $4.3 billion, while the average profit of the listed companies in China is $3.5 billion. The profitability of enterprises in China has not reached the average level of the world’s top 500. If compared with American enterprises, the gap is more obvious.

  According to the report, in 2019, 119 China enterprises (excluding those in Taiwan Province) entered the list, with an average sales income of 66.5 billion US dollars, an average net asset of 35.4 billion US dollars and an average profit of 3.5 billion US dollars.

  According to these three data, the report calculates that the average sales rate of listed China enterprises is 5.3%, which is lower than that of American enterprises (7.7%) and the global average of 6.6%. The average return on equity is 9.9%, which is lower than 15% of American enterprises and 12.1% of the global average.

  The four major banks in industry, construction and agriculture are among the top 10 in the profit list.

  It is worth noting that the profits earned by China banking companies account for 47.5% of the profits of all China companies. If the profits of 11 banks are not counted, the average profits of the other 108 listed companies in China are only $1.92 billion.

  According to the rankings, Saudi Aramco topped the profit list with an ultra-high profit of nearly $111 billion, and Apple ranked second.The top 10 China companies in the profit list are still the four major banks in industry, construction and agriculture.Google’s parent company, Alphabet, successfully ranked among the top ten with an annual profit growth rate of 142.7%, ranking seventh.

  In the ROE list, Boeing ranks first; The top companies in China are Zhuhai Gree Electric Co., Ltd., Country Garden, Evergrande, Huawei and Anhui Conch Group.

  In the profit margin list, the highest ranking is Micron Technology, which is newly listed this year, and Facebook ranks second.Among Chinese mainland companies, the highest profit rate is China Industrial and Commercial Bank..

  Four China Internet companies are on the list, and Xiaomi likes to mention it for the first time.

  In the Internet field, which has attracted much attention over the years, there are 7 Internet-related companies on the list this year. Except Xiaomi, the other six rankings have improved compared with last year, namely JD.COM, Alibaba, Tencent, Amazon, Google’s parent company Alphabet and Facebook.

  JD.COM Group, which has been on the list for four consecutive years, once again jumped to 139th place in this year’s list, up 42 places from last year, ranking first in the Internet industry in China and third in the global Internet company for four consecutive years.

  It is worth noting that Xiaomi Group entered the list for the first time, ranking 468th, ranking 7th among global Internet companies and 112th among China companies. Xiaomi, which has been established for 9 years, is also the youngest company among the world’s top 500 companies in 2019.

  The listed real estate enterprises are all from China.

  It is noteworthy that all the listed real estate enterprises are from China. There are five real estate companies on this year’s list, and the ranking of each company has been greatly improved compared with last year.

  For example, Evergrande Group rose from 230 to 138, Country Garden from 353 to 177, Greenland Group from 252 to 202, Poly Group from 312 to 242, and Vanke Group from 332 to 254.

China football is "new" again.

  Text |Zhang Bing

  From Dalian Barracuda Bay Stadium

  Dalian’s climate in early autumn is very pleasant, and no matter how many troubles are swept away under the 20-degree sea breeze. Recently, China Football, which has encountered a lot of troubles, also came to Dalian to have a blow.

  As we all know, Dalian is a city of football. If we say that in the past 30 years’ football professionalization in China, both Dongbei Road Primary School, the cradle of international players, and Dalian Shide, the eighth champion, have made football an indelible memory of this city.

  Then, in 2023, with the end of the three-year special period, the barracuda Bay Stadium was newly completed, and many games with the China Football Team successfully landed in the new competition cycle. It can be said that football in China has set sail again in this beautiful coastal city.

  New stadium, new events

  On the evening of September 6th, the iconic "Ocean Blue" light was lit up in the barracuda Bay football field surrounded by the sea on three sides, and the U23 Asian Cup qualifier-the competition between China Olympic Games and U23 in the United Arab Emirates was going on here. Although it wasn’t a weekend, the barracuda Bay Stadium was flooded with nearly 10,000 fans. This is enough to show Dalian people’s enthusiasm for football. In the end, China Olympic Games won a 0-0 draw, and also retained the hope of advancing to the U23 Asian Cup and the Paris Olympic Games.

  The barracuda Bay Football Stadium, which was completed at the end of April this year, is quite predestined with China football. On June 16th and 20th, China defeated Myanmar and Palestinian respectively here. These two games are the first "home" appearance of China men’s soccer team after the World Cup Asian Top 40 match against Guam in May 2021. More importantly, these two games also officially kicked off the national football team’s preparations for the 2023 Qatar Asian Cup and the 2026 US-Canada-Mexico World Cup Asian qualifiers.

  As you know, since September, the Asian qualifiers for the men’s soccer Paris Olympic Games, the Asian qualifiers for the US-Canada-Mexico World Cup, the Paris Olympic qualifiers for the women’s soccer, etc., which are related to the qualification of China football for the next 3-4 years, will start one after another. Hangzhou Asian Games and Qatar Asian Cup will also come in droves. These games are undoubtedly the most important for the national team, among which there are many battles of focus and revenge between the national football team and South Korea and Thailand.

  On the afternoon of September 6th, another meeting, which is very important for the new football competition cycle in China, was also held in Dalian. The organizer of this conference is Forte Bao Company, which owns the exclusive business development rights of seven national name teams under the China Football Association, and the guests are responsible persons from major brands and marketing companies.

  For brands, the competitions of these national teams are not only important battles to witness the new long March of China football, but also rare every four years. If you can have the cooperative identity of the national prefix team and the rights and interests of on-site advertising, you can focus on the situation through marketing, and you can reach more circles through mature marketing promotion. Therefore, at this critical time node, the partners who aim to contribute to China football get together.

  Specifically, the partners of China Football Association China Team are divided into four grades: chief partner, official senior partner, official partner and official support brand. Among them, the chief partner is exclusive, with core resources such as training suit advertisement, physical display in press conference hall, 3D carpet advertisement, middle circle floor shop, etc. In addition, China women’s national team also has a separate three-level business rights system.

  As a new starting point of the four-year cycle of the Men’s Football World Cup, the Top 36 tournament, which opened in November this year, will bring excellent exposure opportunities for partners. First of all, it will have all the commercial rights and interests of three home games. To this end, the China Football Association Team China has also designed a "competition partner" business cooperation package, including a series of rights and interests such as LED display time of 4.5 minutes per game.

  New cycle and new image

  Not only that, according to the big sports business, at the time of the new competition cycle, the China Football Association China Team is currently planning to rebrand itself, in order to make Team China, which should be the top sports IP in China, glow with its due vitality.

  It is reported that Team China will form a brand-new national team value concept and slogan on the field and off the field, and update the brand visual system. In the daily management of the national team, the team entry ceremony and the national team brand concept presentation will be added to enhance the emotional connection between each team member and the national team identity. Rebuild brand values and activate emotional identity with fans.

  Facing the external fans and media, Team China will also launch a brand-new brand image propaganda film. We will also coordinate with fans, sponsors, social celebrities and retired players to plan a series of public relations activities to arouse fans’ strong support for China football. And through video vlog, online interaction and other forms to explore the story of model players, strengthen interaction with fans, and output more content that fans care about and love. Gather all the forces that support China football.

  In addition, through a series of activities, we will create more active information communication channels with the media and the public, and create an open and transparent brand image of the team. With a combination of boxing, I believe everyone who pays attention to China football will look forward to the new look of China football team.

  New situation, new future

  According to He Xiaofeng, deputy secretary-general of China Football Association and general manager of Fortebo, when the new cycle comes, Fortebo has also made all-round attempts in online content creation and offline activity planning, so as to help the development of football in China by better serving customers.

  In fact, on the evening of September 6, just before the opening of this qualifier, the big sports business was accompanied by the guests and felt the "new attempt" mentioned by General Manager He outside the Barracuda Bay Stadium. Just near the entrance passage for fans, Fortebo has specially set up the official fan activity area for the China Team event, where fans can take photos, print and paint their faces for free. While providing welfare for the fans, China’s team’s major partners made quite effective offline exposure.

  In addition, in recent national team competitions, Fortebo also organized systematic offline promotion activities such as family experience day, national team star charity trip, and the second watching scene. For example, when Wang Dalei and Liu Dianzuo returned to their alma mater, Dongbei Road Primary School, they were warmly welcomed by the children and sowed the seeds of football for the children-these activities undoubtedly further activated the fans’ emotional identity with the national team.

  On the online, in recent years, Laifutebao has also gained a lot. Its self-operated social media accounts, Football China, China Football Team and China Women’s Football Team, have all settled in major social media platforms, and the number of fans in the whole network has reached more than 10 million. In 2022, China Team, a subsidiary of Fortebo, produced and published more than 4,000 articles to the content matrix, and the number of views exceeded 300 million. The exclusive original official content IP such as "No.12 Tea House" and "She said" has also been well received by fans.

  According to the staff of Fortebo, in the past year, Fortebo has also contributed to the linkage of multiple partners in the China Team family in its rich online and offline layout, and successfully created a business closed loop from brand value recognition to multi-scene exposure to brand empowerment …

  September 8 coincides with the Millennium season. In the traditional culture of China, this means that the cold air turns to attack, and the four seasons are in constant cycle. In fact, the same is true of football. No matter on or off the court, once it reaches the extreme value, it is time to switch between attack and defense. From this point of view, China football, which has been brought out of order, may be about to usher in a new situation.

  Autumn must be the harvest season. Don’t forget that tomorrow, the match between China’s national football team and the Olympic Games will start at the same time in Chengdu and Dalian, two cities that are crazy about football.

  Image source: China Futebao Football Industry Development Company

Benny: Ronaldo will be persuaded to join Flamengo, Brazil!

When Cristiano Ronaldo went to Saudi Arabia in the shirt of Al Nassr, Brazilian singer Nado Benni said that he would try to persuade the Portuguese striker to join Flamengo, one of the most outstanding clubs in Brazil. He hopes to use his small relationship with the five-time Golden Globe winner to achieve his goal.

In fact, Benny revealed that he will soon go to Saudi Arabia and meet Cristiano Ronaldo in this Middle East country. As a note, he is friends with the Portuguese superstar. He also talked about his desire to persuade players to join the Brazilian club Flamengo: "I’m going to Arabia on Sunday, and I’m going to see Cristiano Ronaldo. We met in 2016, and in Madrid, he was my partner. We have been in contact, and I was invited to go there. Now it’s time for Flamengo to convince him, "Diario Do Fla quoted him as saying.

Cristiano Ronaldo joined Riyadh as a free agent after leaving Manchester United. It is reported that the Saudi club paid 173 million pounds each for his two-season contract. Therefore, people can’t help asking whether Flamengo can be such an economically profitable choice for the former Real Madrid player.

Cristiano Ronaldo has been in good shape for the victory team in Riyadh since he made his debut in the Saudi professional league in January. So far, he has scored 13 goals and provided 3 assists. And despite Benny’s eagerness, it is very unlikely that the five-time Golden Globe winner will join Flamengo.

Real Madrid is very worried about the findings of the procuratorate, and the emergency meeting will allow the club to appear in court.

[Real Madrid is very worried about the investigation results of the procuratorate, and the emergency meeting will allow the club to appear in court] real madrid cf recently issued a statement, saying that it will hold an emergency general meeting at noon on March 12, local time, regarding the fact that Barcelona Football Club was prosecuted by the local procuratorate in Barcelona for bribing referees for corruption.

According to AS reporter, former Real Madrid press officer Joaquín Maroto confirmed from Real Madrid sources that this general meeting will vote to approve Real Madrid to testify in this case. Real Madrid told AS that "there has been no action before because they are waiting for the judicial department to complete their work. Now that the procuratorate has submitted their appeal, it is time for Real Madrid to appear in court.

Real Madrid announced the announcement just 24 hours after the procuratorate filed an appeal, just when the Spanish Central Procuratorate accepted the prosecution of the Barcelona Procuratorate. Prior to this, Real Madrid had been patiently waiting for the judicial department to complete their work. At present, Real Madrid is very worried about the conclusion reached by the procuratorate on this matter.

Guangzhou team’s core players are concerned by European teams! U20 Asian Cup, single-handedly attacking the national football team.

Football News reported that Wei Shihao and Yan Dinghao, the two most popular international players of Guangzhou team, and Li Yang, the main central defender of last season, will join Wuhan Sanzhen, the new champion of Chinese Super League, for free. In addition, Tan Kaiyuan of Spanish Team B studying abroad, Wu Shaocong of barsac Saier in Istanbul studying abroad, and Yang Liyu who followed Beijing Guoan training. In the new season, Guangzhou team can only compete in League A with young players like Ling Jie and Ai Fielding from Evergrande Football School as the core. However, the well-known media person "Little Fox in leicester city" revealed:Eiffel may also start a trip abroad in the new season, targeting teams from five major European league countries.

Fans who are concerned about China football know that both the national U20 football team and the national U20 women’s football team are currently competing in the U20 Asian Cup-related competitions (the women’s football team is playing the first stage of the U20 Asian Cup qualifiers). Under the leadership of head coach Antonio, the U20 national football team, with Eiffel as the core of attack, unexpectedly broke out from the group of death (1-2 Japan, 2-0 Saudi Arabia, 1-1 Kyrgyzstan) and successfully advanced to the quarter-finals of the U20 Asian Cup. In these three games, Effectin started as the captain of the field. Moreover, the four goals of U20 national football team in three games are all related to it. It can be said that he is the present U20 pretended attack engine.

In the quarter-finals of the U20 Asian Cup, the U20 national football team will face the test of the old rival South Korea. In this game, Eiffel will continue to start as the captain if there is no accident. The fans are all looking forward to Effectin, and he can still create an opportunity for U20 national football team to break the South Korean team with his own personal ability in this game. Even won the Korean team to advance to the semi-finals. In that case, the U20 national football team will enter the World Youth Championship again after 18 years, so that fans can relive the glory of the 2005 World Youth Championship.

Just seven hours before the start of the game, the well-known sports media person "leicester city’s Little Fox" broke the news: "Eiffel has been in contact with foreign teams. Moreover, Guo Wei’s teams are now paying attention to his performance. It used to be a Nordic team, but now it is a team from five major league countries.

Although, it is not the team of the five major leagues, but the team of the five major league countries. However, for 19-year-old Effectin, it is definitely a once-in-a-lifetime opportunity. Therefore, the World War I with South Korea has also become an excellent opportunity for Effectin to show himself. As the future star of China football, fans also hope that he can become famous in this game, thus starting his journey abroad. For the rise of China football, we should seek for real professional football, instead of staying in the colorful vats of China A and China Super League.