Lantu car listing must fire, 252,800 price also want to buy

As a medium and large car, there are many highlights. Here is a good introduction to it.

The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. Coming to the side of the car, the body size of the car is 5088MM*1970MM*1505MM, the car adopts round lines, the body feels very fashionable and dynamic, with large-sized thick-walled tires, the shape is eye-catching. In terms of the rear, the rear line of the car is young and personalized, the taillights look very avant-garde, and the overall shape is still very durable.

In terms of the interior, the Lantu light-chasing interior looks very fashionable and sporty, and the overall design is very avant-garde. The steering wheel of the car is very in line with the interior style, using leather materials to show the atmosphere. Take a look at the central control, with a 12.3-inch touch LCD central control screen, the interior design is quite layered and in line with the mainstream aesthetic. Finally, take a look at the dashboard and seats. The car is equipped with a dignified dashboard, which creates a more sporty atmosphere. The car adopts leather/fur material mixed and matched seats, and is equipped with functions such as electric adjustment of the auxiliary seat and electric adjustment of the seat with memory, which is comfortable.

The rear space of the Landmap Chasing Light is quite decent, and the legroom is quite rich, which is completely suitable for daily household use. In addition, the car is equipped with fatigue reminder, brake anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbag, passenger seat airbag, side air curtain, front side airbag and other safety configurations.

This car performs well in terms of space and configuration. As for the exterior design, everyone has their own aesthetic. If you are planning to buy a car, consider it.

Deng Chenghao: How is the dark blue SL03 made?

The emergence of the Deep Blue SL03 surprised everyone. In early April, the two review editors of the First Electric Editorial Department accidentally found the car on the streets of Chongqing. After taking a look, they took a set of spy photos and sent them out, which triggered a warm response from the whole network. At that time, there was a feeling that after years of silence, Changan New Energy finally made a big move.

From July 10th to 11th, we test-drove the pure electric version and the extended-range version of the Deep Blue SL03 in Chongqing. We were deeply impressed by the excellent handling, solid chassis, precise steering, quite mature exterior interior, and balanced smart cabin smart driving configuration. What was especially amazing was that during the test drive of the extended-range version, the two people switched on, just to hear when the range extender would start, and both failed – not only did they not hear the sound at all, but they did not feel the vibration at all – so much so that we ended up wondering if the range extender was installed and went to check the exhaust pipe for heat waves.

This is definitely one of the most surprising and explosive products so far in 2022, and it is no less exciting than the Wuling Hongguang MINI EV and Ideal ONE in 2020.

Unbelievable. How did the group of people in this mountain city who have been taciturn for a long time create such a car? Was it luck by mistake, or did you think it through and make it from the beginning?

The conversation at noon on July 11 began in such a state of mind. In the time of a meal, the answer is self-evident. At that time, the specific time for listing and releasing the configuration and price has not yet been determined, only until the end of the month. In order to live up to the trust of Deng Chenghao and his team, we waited patiently, waiting for a suitable time to tell readers the stories that happened behind Deep Blue SL03.

In fact, we want to tell the reader is: Changan out of a good product manager. And this should be considered lucky Chongqing.

Deng Chenghao:In 17 years, Changan Automobile talked about a "Shangri-La Plan". Many people in the industry felt that Changan was painting big cakes and did not really do it. In 17 to 20 years, we sold very few electric vehicles. In 2021, we sold 100,000 units. In fact, everyone was very skeptical.

Pang Yicheng:In fact, you are serious about it, but you just didn’t say it?

Deng Chenghao:In fact, before the release of the "Shangri-La Plan", I was working on this platform in May 2017. I was in charge of the planning of the entire technical direction. The first time I planned this platform was called EPA1. In my technical planning, I believed that it was impossible to change the future tram with oil trucks, which was not competitive.

Pang Yicheng:You were the chief engineer at the time, right?

Deng Chenghao:No, I am the technical director and I am responsible for technical planning.

I said that in order to arrange the engine well, the front suspension of the oil car is very long. The front suspension of the oil car you see is very long, in fact, the wheelbase is not that big. But in the era of trams, batteries are the highest cost, accounting for about 50%. It is impossible to not use the most expensive things to make the best layout, and to achieve the best competitiveness in this market.

In 2017, the group agreed to set up a research project, and there were three new platforms in my technical plan, which were the three new pure electric special platforms mentioned in the Shangri-La plan. I worked hard in 17 years, and in 18 years, I really started to invest in this platform. It was estimated that I would have to invest a lot of money, and everyone was still torn.

Pang Yicheng:Torn what?

Deng Chenghao:How much was the investment in torn? At that time, we calculated that the investment in the platform alone must be 2 billion yuan, and the production line is not mentioned, only the R & D investment and the supplier’s investment. Previously, Changan was one platform for one car, but now it needs to build a new platform, and it is still a tram. Can you find some people to do it together instead of doing it yourself? Wait.

Although we have torn the R & D model, the technical route has never been torn.In this process, we did something that is very correct now, and it is also something that affects the product’s genes. This is to determine the platform genes for post-drive. We are very tough on this point.

Pang Yicheng:Tell me about this first, why?

Deng Chenghao:Of course, I do performance, I do technology, and I know what the meaning of rear drive is. I think rear drive in the era of the gasoline car is extremely expensive. You see the BMW 3, for rear drive, rear seat space is sacrificed. Some four-seaters are actually forced to choose four-seaters brought by rear drive.

In the era of the oil car, the engine was too large to be placed in the back. It had to be placed in the front compartment to dissipate heat. To make the rear drive, it must have a transmission system that had waste space and waste oil. In the era of the tram, the motor was too small to put anywhere, and it was very easy to put the rear axle. In the era of the oil car, consumers wanted the rear drive, but they couldn’t afford the rear drive. Because of the high cost, its input-output ratio was very uneconomical, so consumers just bought the front drive.

In the tram era, there is basically no increase in investment. The rear drive system of a tram is only 1,000 yuan more expensive than the front drive system of a tram, and the rear drive suspension system is more expensive.Can 1,000 yuan bring a rear drive? Why not do it?

Pang Yicheng:You were determined to be a back driver at that time. In addition to advanced technology, was it particularly attractive to you to control this matter?

Deng Chenghao:Handling, customer experience, and its cost-effectiveness. So we decided on the EPA1 platform at that time. The first drive must be rear drive. You can have four-wheel drive, but there is absolutely no single front drive.

Based on the design of the rear drive, the first power project outside the platform started internally was the development of a new electric drive system on the rear axle. The technical route we prepared was a highly integrated all-in-one electric drive system on the rear axle, which was debated many times within the company.

Pang Yicheng:I’m afraid you can’t figure it out, right?

Deng Chenghao:I firmly made it. Technically, we have repeated PK within the electric drive team. If the electric drive needs to be put behind the drive, it means that the external space is very small, but if it needs to be integrated, it means that the volume needs to be increased. This is a dilemma. I mentioned the extreme boundary requirements to the team. I said that if we want to make 6 seats in the future, the last row should not be as uncomfortable as sitting in a sedan chair, and the trunk space should not be affected.

Pang Yicheng:You’re just asking them to make this thing smaller and shorter?

Deng Chenghao:The most difficult indicator is to be short and flatten the all-in-one. To this end, in 2017 we launched the all-in-one electric drive project, which is very successful today, unprecedented, and the team is very, very awesome.

Pang Yicheng:Who is the technical leader of this project?

Deng Chenghao:One of the deputy general managers of power development, surnamed Du, used to be a hybrid with me. At that time, we set (target power) at 160 kilowatts, and finally made 194 kilowatts.

Pang Yicheng:Amazing.

Deng Chenghao: The first one on the platform is set to the rear drive, the second one is set to multi-in-one, and the third is the chassis, which is the foundation.I said that the rear drive was done, and the adjustment of the chassis was still in the traditional adjustment method, but that didn’t work. I was choosing what direction at that time.

The first gene: sports, otherwise the rear drive is meaningless, so the genes of the chassis must be the genes of sports.

The second gene: the Changan brand is determined, and we are targeting family cars. Comfort is very important. What we want is that I feel comfortable when I go out alone, but my parents, wife and children are still very comfortable, taking into account sports and comfort.

After about 19 years, the Model 3 had already begun to rise and was set as the benchmark.

Pang Yicheng:No wonder, it does look like it, and the size is similar.

Deng Chenghao:The choice of genes is clear to balance sportiness and comfort. The car you drive today is very good in the balance of sportiness and comfort. The sportiness is on par with the Model 3 as a whole, but the overall adjustment of the Model 3 is hard, and the comfort of the Dark Blue 03 is also very good. This car emphasizes comfort. It filters shock absorption throughout the adjustment, and the softness of the chassis is done well, including the seats. In fact, comfort is composed of the combined effect of the chassis and seats.

Deep Blue 03 has been in development for three years now, and the platform has been in development for five years. When Deep Blue 03 reached the second half of 1919, we were analyzing the market. At that time, the market was a dumbbell structure with two large ends and a small middle. And our Deep Blue is targeting the medium-sized car and compact + market. If it is just a pure electric vehicle, I feel that it is difficult to create a hit, so I made a suggestion to the company.

Pang Yicheng:Add a range extender?

Deng Chenghao:We now have the rear drive gene, all-round rear drive, the front cabin is empty, you can use it to put a suitcase, and it can be expanded to four-wheel drive. I said is it possible to put a range extender in to extend the mileage? At that time, our research found that electric vehicles have 6 major pain points, short range, slow charging, battery safety, low value retention and a series of problems. The pain point is all the battery, and the cool point is all the electric drive. Just like a football game, the battery and electric drive play at the same time. The electric drive plays well, but the battery plays badly, and it always holds back. To make up for the shortcomings of the battery, you can use the range extender to make up for it. But this technology has a lot of concerns.

Pang Yicheng:Do you think this is a backward technology?

Deng Chenghao:In August 19, Yang Dayong came to work as a new energy supervisor, and Mr. Yang was very supportive of doing this (upper range extension). Deep Blue 03 established two versions of pure electricity and range extension, and hydrogen fuel was only available at the end of 19 years.

Many people say that range extension is a backward technology. In fact, consumers now have a deep understanding of range extension. In 19 years, it was not ideal, and we were just crabs. I said that if you are worried about being backward, I will replace the fuel tank with a hydrogen cylinder, I will replace the engine with a stack, and I will get a hydrogen fuel, okay? The last three power sources are doing very well, so this is where pure electric, range extension and hydrogen fuel come from (laughs).

Pang Yicheng:Was there any cost consideration at that time?

Deng Chenghao:In the early days, the cost difference between pure electricity and range extension was not significant.When we calculated in 19 or 20 years, the difference between 500 kilometers of pure electricity and range extension was only 3,000 yuan, but there was an extra tax on the end of the range extension enterprise, which was about 1.5-3%, basically two or three thousand yuan. So the cost difference is not big.

Later, the cost difference between pure electricity and range extension was widened due to the increase in battery costs. Now the difference is about 8,000 or 9,000 yuan, and there will be a slight gap.

For example, the power performance of the extended range was a little weaker than that of pure electricity. Zero hundred acceleration could not reach 5.9 seconds of the current pure electric version, but it could also reach more than seven seconds.

Pang Yicheng:That’s better than a gas car.

Deng Chenghao:Yes, compared to the oil truck, it is still a seckill.In fact, our early PK targets were Accord and Civic.We also studied a few other products at that time.

Electrification in China has actually pulled the brand up, or consumers’ recognition of domestic products is also getting higher and higher. The electrification wave is the most suitable for brand growth, so now a number of independent brands have launched new brands based on electrification, which are much higher than the original.

In the era of gasoline trucks, you can’t get a joint venture brand with your own brand. But in the era of trams, we went earlier than foreigners, with better technology, and we have a leading opportunity. Deep Blue 03 aims at the joint venture market, to hit your price, and it is deeply intertwined with it. What are your advantages over it?

The first major advantage is the impact of electrification. Most of the joint ventures are still selling oil trucks, which is not in line with the historical trend.

Second, the digital experience is completely spike, leapfrog. You go to drive a Japanese car, you look at its intelligent properties.

Third, the decision-making efficiency is higher. Our grasp of technology and the efficiency of enterprise decision-making are unparalleled by joint venture brands.

At that time, I and the team agreed on three words.The first word is called accounting, and hydrogen fuel is called forward-looking occupation in the technology circle,We want to demonstrate that we are the best at home.

The second is to grab, and it will definitely grab the market of more than 200,000 digital electric vehicles. To put it bluntly, it is the market for products like Model 3 and Seal. I have the same experience as you, but I am more price competitive than you.

The third is to transfer to a joint venture fuel vehicle. To increase the range is to harvest the first-line joint venture market. The first-line joint venture is now selling for 145,000 yuan, plus a purchase tax of 167,000 yuan. I say we have a great opportunity to reduce the dimension.

Pang Yicheng:And if you go by the smallest particle, it’s a Civic, right?

Deng Chenghao:Yes, the bullseye we were aiming for was the Civic.

Pang Yicheng:It seems that this is not accidental. During the test drive yesterday, I felt that this car was designed for Model 3 and Civic, and there was a big question mark at that time: Did the author think so?

Deng Chenghao:Haha, that’s exactly what I think. This product is still very troublesome to this day. There are more than 2,000 of us here, and we have been working on dark blue series products for the past three years. I often drive to the mountains at 11 or 12 o’clock in the evening. Because I do technology, I like to be quiet and go around the mountain in the middle of the night. At this time, I can calm down and feel the state of the car best.

Pang Yicheng:I have two small questions. First, why is your range extender naturally aspirated and not turbocharged?

Deng Chenghao:Japan does hybrid power, why choose natural suction? My point of view, single-motor hybrid power, Germany likes to use T to match, for example, Volkswagen, add a large motor to every 1.5T engine.

No matter whether it is Honda series-parallel or Toyota power shunt, these technical routes tend to use hybrid dedicated cycle engines, such as Atkinson, rather than turbocharging, because the combination of two motors + one engine and three powers, the instantaneous power mainly depends on the motor and battery, and does not require the blessing of turbocharging. It is best to use natural suction, which is smooth and can improve the overall efficiency.

Pang Yicheng:You mean better fuel economy?

Deng Chenghao:This is the first reason why we choose to do 1.5 liters of naturally aspirated, using deep Atkinson cycles and ultra-high compression ratios, that is, the compression rate of deep compression is very high.

The second big reason is that I had a dream when I was doing range extensions, wanting users to drive with only one feeling, and that was pure electric.

Pang Yicheng:Got it, you don’t want users to feel that kind of pause or shock.

Deng Chenghao:Yes, it is pure electric when it is driven, and it looks pure electric. At that time, I asked for the shape of the range extension to be exactly the same as pure electric. The front cabin of the dark blue 03 needs to be equipped with an engine. If you want to do turbocharging, the temperature near the turbine is very high, and its heat dissipation requirements will be very large, so it cannot achieve the shape of pure electric.

Pang Yicheng:Is the air intake grille the same as pure electricity?

Deng Chenghao:The same, the world’s first range extension and pure electric modeling have the same front face shape, no one.I want to make users feel that there are great benefits: I bought an electric car, which is purely electric and feels futuristic, but there is no mileage anxiety, the driving experience is excellent, and I can’t feel the range extender working. The sound is very pure.

Pang Yicheng:Is it not a cost consideration?

Deng Chenghao:No, it’s for experience. Recently, many colleagues have bought a closed test car and are driving it themselves. It feels completely different from a fuel car. Not only is the driving smoothness not like a fuel car, but the sound is not like a fuel car, and the vibration of the vehicle is not like a fuel car.

Pang Yicheng:Your power loss and fuel consumption are also four o’clock?

Deng Chenghao:If it is WLTC, it is 5.0L, and CLTC is about 4.5.

My car is 300 kilograms heavier than Qin. Qin is about 1.5 tons, and I have 1.8 tons. Overall, it is relatively solid, and the fuel consumption is relatively satisfactory.

Pang Yicheng:Second small question, why don’t you use both fork arms for your front overhang?

Deng Chenghao:It’s a bit of a challenge if I use two forks, because I have a very short front overhang.

Pang Yicheng:The two fork arms will take up some internal space, and your range extender may not fit?

Deng Chenghao:Yes, we ended up with the McPherson suspension. The McPherson is also an independent suspension. We did a very careful adjustment and the effect is very good. It took a lot of effort. The driving performance of this car is obvious to all. I am very, very confident that there is no one in the whole market!

Pang Yicheng:Can the pure electric version be used with double fork arms?

Deng Chenghao:It can be used, but it is not good to platform it.

Pang Yicheng:How to set the production and sales target for this product?

Deng Chenghao:For the target of Deep Blue 03, I have prepared 35 ladders, that is, 35 cars an hour, 700 cars in 20 hours a day, and 26 days in a month, 26 × 700, which is the production capacity I have prepared.

Pang Yicheng:That’s 18,000 units per month. Is the capacity ready now?

Deng Chenghao:I’m ready. The supply chain and batteries are fine, and there is a small problem with the chip, but the problem of the chip is mainly affected by the guarantee of the chip industry. I am familiar with the chip. We have been preparing for more than a year for the guarantee of the chip of Deep Blue 03, and the problem should be manageable.

Pang Yicheng:If nothing else, the monthly production capacity will reach 18,000 units by Q4, or has it been reached now?

Deng Chenghao: My goal is to exceed 10,000 units in September, 15,000 units in November, and 178,000 units in December.

Pang Yicheng:That’s pretty much what we anticipated.

Deng Chenghao:My goal is to achieve at least 1781 monthly volumes of this product. There are still two things that consumers have not yet seen through.

The first is configuration. Consumers don’t know what configuration we have.

The second is the price of the configuration. We have released a pre-sale price range, not talking about the configuration, and the pre-sale price is not the listing price. Listing price and listing configuration, this topic is very important.

Pang Yicheng:Listing price, we guess, is it possible to reach more than 160,000 start?

Deng Chenghao:It’s not decided yet.

Pang Yicheng:Channel You are going to be a direct-operated store, right?

Deng Chenghao:Direct sales, using the model of investor investment, mainly borrowing the original dealer resources of our group, opened 100 stores on July 15th.

Pang Yicheng:The storefront is their investment, but they don’t need to eat the inventory?

Deng Chenghao:No, the inventory is in my hands. There are 100 on July 15th and more than 500 across the country on August 15th.

Pang Yicheng:How many cities can be paved?

Deng Chenghao:The key cities of the first, second and third tiers are all covered. The focus is on 95 cities with a high share of new energy. Because we have extended the range, a lot of cities outside 95 cities have also been invested, totaling more than 200 cities.

Pang Yicheng:Are these bosses willing to invest in it?

Deng Chenghao:Very willing to transfer the best position and the best sales ability.

Pang Yicheng:Renovate his original store?

Deng Chenghao:Changed.

Zhang Hao:I have a question, is there some platform reservation for smart driving? We see two places on the fender, which seem to be reserved for the camera?

Deng Chenghao:The first batch is IACC, and we will release more and higher-level intelligent driving services after December 31st. It can be selected when it goes on sale, but it cannot be delivered now because its hardware cannot be pre-embedded. There will be two new functions at that time. On the basis of the current IACC, add intelligent lane change assistance on high-speed roads, road selection and on-ramp assistance.

The first increase is to increase the ability to judge left and right on the basis of only forward and backward judgments.

The second addition is parking, which allows for smart parking across floors.

Pang Yicheng:Parking across floors using Huawei’s system?

Deng Chenghao:It’s our own. Our research found that in fact, consumers really use city-assisted driving scenes less. High-frequency scenes are on highways, and there is parking. Cross-floor memory parking is more practical for consumers. It can remember, just like your own home. If he walks once or twice, he will remember the parking space. This function will not be available until the end of the year.

Zhang Hao:The reserved position on the fender, is there a camera when it is delivered?

Deng Chenghao:No, we will let users choose (optional package) in this listing, but the delivery time is relatively late.

Pang Yicheng:After the configuration and price are officially released, how many orders are you going to accept?

Deng Chenghao: My goal is to receive at least 50,000 units in the first month.

Pang Yicheng:According to your current booking situation, how about the user portrait?

Deng Chenghao:This time, 95% of them were between the ages of 20 and 35, and they were mainly highly educated. But it may be related to our communication, but it has not spread yet. The tens of thousands of users who book now are basically the first and second lines, which means that the circle has not expanded yet, and it will take some time.

Pang Yicheng:So the median age is about 27, 28?

Deng Chenghao:Almost, about 30 years old, 20 to 25 years old, there are still more than ten percent, and now the newly graduated college students have good spending power.

Pang Yicheng:Extended range and pure electric, which version will be more popular?

Deng Chenghao:At first, I wanted to increase the range by 60%, 40% pure electricity,The production capacity prepared now is about half to half.

Pang Yicheng:I don’t think it is possible to match half to half, and the range increase will definitely be more. The first car of a young person must have two characteristics, the first is Sa, and the second is not to have mileage anxiety.We believe it should be 8:2, the absolute advantage of range extension.

Deng Chenghao:China’s past policies have resulted in a lack of supply in the PHEV market, and so far the supply has been completely insufficient.

Now, the largest group of 20 million consumers in the gasoline truck market is coming, and they still have potential range and charging anxiety to this day. As the initial consumer enthusiasm passes, by the time the calm consumer enters the market later, his thinking will change and shift.

Pang Yicheng:In the 15 to 200,000 range, this is the most competitive product we have seen so far. In the past, neither pure electricity nor range extension has been successful in this market. In the past, it was a blank, and major changes may occur this year.

I checked yesterday that the volume of the Civic has dropped. The highest in 2020 was 26,000 a month. The market fluctuates a lot this year, sometimes 8,000 a month, and sometimes more than 10,000 a month. We judge that after your product is released, if there are no mistakes in marketing, the actual volume should have a chance to break 10,000. The Civic market has a good chance of being taken away by you. Maybe you can also get a little from Accord and Camry.

Deng Chenghao:After looking at the competitive relationship data, including Han, P7, and C01, in fact, they all grabbed Accord, then Camry, and CRV.

Pang Yicheng:Among all B-class cars, the current strongest is the Camry, which is very stable. It grew by 26% year-on-year from January to June this year, and the only single product rose. When is your second SUV ready to come out?

Deng Chenghao:First half of next year.

Pang Yicheng:Then the second half of the year is that big car?

Deng Chenghao:The year is 2024.

Pang Yicheng:Is the SUV on the same platform as this one, or is it a dual route?

Deng Chenghao:Right. The dual route is an accurate option, and even the extended range on the track is very cool, which is something that the oil car dare not imagine.

Pang Yicheng:If you put a double fork arm on the electric high-end board, will it make the chassis more resilient?

Deng Chenghao:We are also working on sustaining this platform to try to explore its limits. At the same time, I have always wanted to develop a track mode, where the ESP is turned on, not turned off, and then adjust its limits.

At the end of last year, the track mode was developed in the challenge arrangement, but it was too late in the winter at the end of last year. With the ESP in effect, the vehicle as a whole is relying on safety. Finally, you find that turning off the ESP is purely relying on the chassis. Its attitude control is very good, and it is easy to throw, which means that the hardware safety boundary of this car is very stable.

Because most people are afraid to turn off the ESP, when the ESP is turned on, it is our continued pursuit to let consumers experience the best aspects of driving control.

Zhang Hao:But this point is actually very difficult for ordinary users to get, yesterday we tried the feeling, this car is very similar to the venue modified car, if you drive very intensely, you can feel the ability of the chassis is quite OK.

Deng Chenghao:There is a group of people in the Model 3 consumer crowd who buy and play, and that group of people gives your brand a strong driving force.

Pang Yicheng:We were also talking about this issue yesterday, saying whether it is possible for Changan to keep a fleet. Before this product, Changan did not have such prominent driving control products, right?

Deng Chenghao:Our company leader took this product and opened it, saying that this product is completely different from an oil truck.

Pang Yicheng:Regarding the future of pure electricity and range extension, please ask for your opinion.

Deng Chenghao:Our second rear-drive car is an SUV, which is also a pure electric range extension dual power.

If you want to do it smaller in the future, focus on pure electricity to create a small steel cannon that young people like. If you do it bigger, you will mainly increase the range.My point is that the bigger it is, the more it should be extended.

Nowadays, some people engage in large SUVs of 600 or 700 kilometers that require a 120-degree battery pack. I think there is something wrong with this logic. In the short term, the so-called next-generation technology will not be available until 2030.

Pang Yicheng:Do you think there will be no fundamental change in battery pack density before 2025?

Deng Chenghao:There will be some improvement, but it is difficult to make a fundamental leap. Even before 2030, I don’t think solid-state batteries will be fully commercialized.

In addition, some people feel that the battery would have been at a high level under the current process, and I think the cost will also return to the downward channel.

Because the upstream expansion of production capacity is much faster than we thought, demand is rising, and supply is also rising. It turned out that supply could not keep up with demand, so the upstream raised prices desperately. But when supply catches up with demand, the cost of battery packs will gradually decrease.

When I took over as CEO of Deep Blue last September, the battery was six or seven cents, and now it is one or two. This crazy situation will soon pass.

Remarks: This article is based on the recording of the conversation on July 11. After review by the interviewee, there are deletions. First Electric Zhang Hao and Guo Meng also contributed to this article.

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With its sleek body lines, the Corolla presents a refined and dynamic profile. Measuring 4635mm x 1780mm x 1455mm with a wheelbase of 2700mm, it provides ample foundation for the interior space. The front and rear wheelbases are 1527mm and 1526mm respectively, ensuring stability and handling of the vehicle. The classic 195/65 R15 tyre specification coupled with the rim design not only enhances the driving performance, but also adds an elegant visual effect. Overall, the Corolla’s side design balances practicality and aesthetics, reflecting its balanced positioning and design philosophy.

东营地区卡罗拉降价消息!最新报价7.48万,优惠不等人

Corolla’s interior design focuses on practicality and comfort, simple yet elegant. The multi-function steering wheel made of plastic material provides manual up and down + front and rear adjustment functions, so that the driver can easily find the best driving position. The 8-inch central control screen is clear and easy to use, integrated multimedia functions, USB and Type-C interfaces are distributed in the front row, which is convenient for passengers to connect electronic devices. The seats are made of fabric material, and the seat adjustment functions are rich, including front and rear, backrest and high and low adjustment, to ensure the comfort of passengers for a long time. The overall interior pays attention to humanized design and attention to detail processing, creating a warm interior environment.

东营地区卡罗拉降价消息!最新报价7.48万,优惠不等人

The Corolla is equipped with a 1.2T engine, capable of delivering 116 horsepower and a maximum torque of 185 N. m. Matched with it is a CVT continuously variable transmission, which simulates 10 gears, ensuring a smooth driving experience and fuel economy.

All in all, just as the Autohome owner said, the Corolla has successfully attracted the attention of many young consumers with its exquisite exterior design and unique charm. Its simple and elegant body lines and sharp headlight design not only conform to modern aesthetics, but also give drivers a full sense of confidence and power. Whether it is traveling in the city or on weekends, the Corolla can become your reliable partner, showing its unique aesthetic value and practical performance.

Autonavi map upgrades lane-level navigation 5.0, multi-scene lane-level safety warning and other functions

Recently, at the 16th China Automotive Blue Book Forum, Autonavi Maps officially released AutoSDK 750 for the automotive industry, launchingNew energyNavigation, multi-scene lane-level safety warning, lane-level navigation 5.0, co-pilot screen weekend travel assistant, driver interconnection seamless connection experience, scene engine quick departure and other functions have been updated.

Andy Lau sends off his "father-in-law" for the last journey, the media squatting (Photos)


Wai Tsai’s mourning behavior was also criticized by the neighbors for being too selfish.



  On the afternoon of July 11, the famous singer Andy Lau sang a new song while attending a large-scale charity sale in Hong Kong. Posted by China News Agency, photographed by Zheng Zuosheng


  China News Service, August 21. The woman behind Andy Lau, Zhu Liqian, and her deceased husband, Zhu Jincheng, will be buried at about 10 am tomorrow, and will be buried immediately. Hong Kong media said that it is estimated that Andy will appear to bid farewell to his "father-in-law" for the last journey.


  Andy Lau’s girlfriend Zhu Liqian’s father, Zhu Jincheng, died suddenly on Tuesday (18th) at the age of 73. It was reported that Andy and Zhu Liqian flew to Malaysia immediately to die. Andy has kept his relationship a secret for 24 years, and this trip to Malaysia to bid farewell to his "father-in-law" was also very low-key. The two disappeared in the Zhu family mansion.


  After the news of Zhu Liqian’s father’s death came out, in addition to the Malaysian media, Hong Kong media also flew to the local area one after another to gather at the Zhu family for interviews. The security of the mansion was tight, and the iron door was locked to prevent outsiders from entering.


  According to media reports, the funeral hall in the Zhu family mansion yesterday has put Zhu’s father’s last photo, in which he is very serene, decorated with white flowers next to the last photo, and put oranges and lights in front of the altar to honor the deceased.


  The funeral ceremony of Zhu’s father used Buddhist rituals. The night before, the family had done rituals and burnt for Zhu’s father. They decided to hold a funeral at 10 am tomorrow and bury him at 11 am. Zhu’s father and his deceased wife were buried together in Yishan, Fujian.


Further reading:


Inventory: The 10 women who most want to marry Andy Lau


Zhu Liqian: I have admired Andy Lau since I was a child


Zhu Liqian and Andy Lau: 23 Years of Love Began by Fans (Photos)


6 Women Who Had "Dyed" With Andy Lau (Photos)


Zhu Liqian: No longer be Andy Lau’s "underground lady"? (photo)


Andy Lau and Zhu Liqian’s 10 secrets of underground love (Photos)

  Related links:



  • Zhu Liqian: No longer be Andy Lau’s "underground lady"? (picture) 2009-08-20
  • Zhu Liqian: I have admired Andy Lau since I was a child 2009-08-20
  • How did Zhu Liqian upgrade from a fan to Andy Lau’s girlfriend 2009-08-20
  • Zhu Liqian and Andy Lau: 23 Years of Love Began by Fans (Photo) 2009-08-20
  • Andy Lau Zhu Liqian’s 20-year love affair revealed, and the two first learned about letters (picture) 2009-08-20
  • Zhu Liqian’s father died suddenly, and Andy Lau flew to Malaysia for a funeral 2009-08-20

The movie channel 2.27-3.4 will broadcast many classic love movies.

Special feature of 1905 film network Spring has arrived, everything is revived, and there is a vibrant scene everywhere. Flowers are red, willows are green, and the world is beautiful. It’s really fascinating. And spring is not only the season when flowers bloom and everything grows, but also the season when love is most likely to germinate.


From February 27th to March 4th, the movie channel has carefully prepared a number of love movies for everyone, so let’s welcome this season of love together.

Love+philosophy Show classical beauty

Film stills


"Coffee Commune" is a self-directed romantic comedy, starring,, and. It tells the story of a young man who came to Hollywood to pursue his movie dream, then fell in love and indulged in the famous coffee commune of that era.



The colors in the film are warm, colorful and full of hope. The classical atmosphere gives this classic "Woody Allen-style" story a little novelty, which makes the film filled with a charming illusory temperament and philosophical meaning.



In the film, director Woody Allen, with the help of the hero, said Socrates’ sentence that "an unexamined life is not worth living", and then retorted that "but a scrutinized life is not easy".


The development track of love cannot be planned. Now that we have chosen each other, we should bravely face everything that is coming.



In the film, the photographer’s dark shots are beautiful, turning the wooden office and dining room into fantastic scenes. Every shot glows with a vibrant classical beauty, which makes people want to take their lover in for a drink.


Beach+music Full of love


Film stills


In the classic film "What Tea in Summer", Summer came to Dandan Island, Malaysia after emotional trauma, and met the beach rescue team member Mo Tea, and they started a romantic love.



The film tells the audience a ups and downs love story in a relaxed and happy way. The whole film is very beautiful on location, with gorgeous colors to explain the beauty of life and the enthusiasm of love.



Vivid illustrations, colorful transitions, relaxed and funny dialogues, and pure and lovely songs and soundtracks have all become the unique features of this film. Songs such as "The girl on the other side looks over" and "The waves are blossoming" in the film are still regarded as confession songs for girls by many boys.

Love+martial arts Heroic spirit burst into flames


Film stills


The martial arts film Yang Guo and Little Dragon Girl, released in 1983, was directed by Huashan, starring, etc. Based on the novel "The Condor Heroes", the film tells the story that Yang Guo and Xiao Longnv met and fell in love, and because of various misunderstandings, they interpreted a love-hate story.



This film is a rare martial arts work in Leslie Cheung. Compared with other versions, Yang Guo played by Leslie Cheung has the youthful temperament of a handsome and beautiful boy.



While Weng Jingjing’s little girl Long Mingyan is moving, she has a little more Jianghu temperament.



A pair of martial arts experts bring a full screen of youth. Do you love them?



Simple Cinderella Gorgeous princess


Film stills


Cinderella, the first live-action version, is a fantasy drama film directed by, starring, etc. Based on fairy tales, the film adds innovative adaptation, and the main line of the story still revolves around Cinderella’s courage in difficulties and her romantic love with the prince.



Many classic scenes in the original work are also presented in the film one by one, including the fairy godmother turning the pumpkin into a carriage, Cinderella’s gorgeous transformation, and the loss of crystal shoes on the steps of the palace.



The blue dress worn by Cinderella in the film was carefully sewn with many tiny Swarovski crystals, and it is said that a total of 10,000 were used.



This movie makes the sparkling Cinderella come to you from the fairy tale. In reality, no matter what the person you love wears, I believe that in your eyes, it will shine like wearing 10,000 crystals.


Be on the screen many times Achieve the best work


Stills of the movie Jane Eyre


Jane Eyre, released in 1970, is a classic film directed by Delbert Mann and starring susannah york and George C. Scott. The film is adapted from Charlotte Brontexq’s masterpiece of the same name and tells the story of several emotional experiences in Jane Eyre’s life.



Jane Eyre has been repeatedly put on the screen for 8 times, and the British version in 1970 is recognized as the highest artistic and production level.



Jane Eyre in the film is like the struggle history of "Cinderella" in real life. She bravely faces difficulties and setbacks and pursues equality between men and women and between the poor and the rich. As she herself said, "I have the same soul and heart as you."

Over the years, many well-known romantic films at home and abroad have been growing up from generation to generation, adding a touch of sweet color to our ignorant period. So many excellent love movies, which one is the classic that you can’t surpass in your heart?


Program preview:


February 27th (Monday) Coffee Commune

February 28th (Tuesday) "Summer Tea"

On March 2nd (Thursday), Yang Guo and Little Dragon Girl

March 3rd (Friday) "Cinderella"

March 4th (Saturday) Jane Eyre


Lei Jiayin’s desperate spy war drama "Peace Hotel" was finalized

Directed by Li Jun, a famous director, written by Zhang Lai, a "ghost talent", and starring Chen Shu, Lei Jiayin and Li Guangjie, the humorous suspense spy war drama "Peace Hotel" was officially booked on Zhejiang Satellite TV, and it started broadcasting at 19:30 every day from January 25th. In the play, Lei Jiayin plays the bandit Wang Dading, who is full of evil spirits but also a folk patriot. Chen Jiaying (Chen Shu), who meets by chance, pretends to be a husband and wife and fights with the enemy. It looks very enjoyable. The play shows the world pattern at that time with the Peace Hotel. On the basis of step-by-step gripping, there is no lack of relaxed and humorous elements. The first cooperation between Chen Shu and "ex-husband brother" Lei Jiayin also made the audience look forward to it.

Lei Jiayin challenged the intellectual bandits to fight the drama "the unity of man and drama"

In addition to the gripping plot, the characters in the play are "hand-eye-to-eye", and the integration of people and drama is another highlight. Wang Dading is "the only bandit with higher education in the three northeastern provinces". On the surface, Chen Jiaying is a senior detective expert in the confidential department of Manchuria Railway and only a dozen behavioral trace analysis experts in the world. In fact, she is a member of the underground party of the Communist Party of China. Their identity sounds unusual, but it is also consistent with the temperament of the actors themselves.

Lei Jiayin, the "ex-husband" who came out of My First Half of Life, challenged the role of "literary bandit" in the play. He played Wang Dading, who loved reading Shakespeare and dreamed of robbing the rich to help the poor, and pretended to be a loving couple with Chen Shu. In the play, he has a moustache and a big oil head, and he has a sense of joy. It is simply a true color, and his funny personality is undoubtedly revealed. Chen Shu, who wears cheongsam to the extreme, plays a female agent with high intelligence. Her behavior is decisive, her will is firm, and she exudes a fierce beauty. This role coincides with Chen Shu’s elegant Leng Yan temperament. Li Guangjie, a serious face, plays the persistent police sergeant without any sense of disobedience. Other actors and roles in the play are also very unified, and they have a strong sense of substitution.

Humor opens a new type of spy war. Li Jun’s tough guy style brings a different feeling.

"Peace Hotel" not only has the dangers of traditional spy war dramas, but also adds appropriate humorous jokes to make the drama more grounded. In the film, Chen Shu solemnly said "close the door and let Wang Dading go", which made people laugh. Lei Jiayin, as a bandit, didn’t put on airs. Li Guangjie slapped him in the face and lectured him with a face full of arrogance. Lei Jiayin’s joyful expression with rich body movements is also full of "laughter". He always uses a famous Shakespeare saying for fear that others will not know that he is an intellectual literary youth. Such a funny plot is interspersed in the exciting spy war plot. It can be said that the style of Peace Hotel is full of new ideas, and the humorous style of "dancing under high pressure" is fascinating.

Li Jun, the director of the play, has directed many excellent works such as "Beishangguang doesn’t believe in tears" and "Please turn on your mobile phone when landing". He focuses on the creation of realistic themes, is good at showing the inner struggles of characters, and has created many classic tough guys. The director’s tough style is integrated into this spy war drama, which is believed to bring new feelings to the audience.

Quality spy war, climax after climax, and many attractions make Peace Hotel one of the most anticipated dramas during the Spring Festival. Every day from January 25th at 19:30, Zhejiang Satellite TV China Blue Theater will be wonderful!

How is it "tricky" that fog lamps fail to pass the annual inspection by sticking A4 paper?

CCTV News:According to the relevant laws and regulations of our country, small and micro non-operating passenger cars, vehicles registered for more than 6 years, should regularly go to the motor vehicle inspection station for a comprehensive safety inspection every year. This is like a systematic physical examination of vehicles on a regular basis. Only vehicles with annual inspection certificates can be allowed to drive on the road. However, in recent days, CCTV reporters visited Harbin, Heilongjiang Province and found that some inspection stations allowed unqualified vehicles to "get away with it".

eight

The appearance inspection failed, but it was repaired with A4 paper.

Recently, in the courtyard of the motor vehicle comprehensive performance testing station in Shuangcheng District, Harbin City, Heilongjiang Province, there was a long queue of vehicles for annual inspection. Mr. Gao, a citizen of Harbin, has a black car registered in 2007. After he filled out the vehicle inspection form and paid the vehicle inspection fee of 330 yuan in the service hall of this inspection station, the staff of the vehicle inspection station first conducted a visual inspection of his car.

Due to the lack of fog lights on the front bumper, Mr. Gao’s car failed the appearance inspection. Just as Mr. Gao was worried about this, another staff member of the inspection station told Mr. Gao that he could help find a way to fix the fog lights.

eight

Under the guidance of the staff of the inspection station, Mr. Gao came to the copy agency located in the courtyard of this inspection station. In fact, this shop with a spray number copy plaque is a closed maintenance department, and the repairman looks familiar with the staff of this testing station.

After the inspection station staff communicated with the repairman, the repairman first plugged the fog lamp hole on the bumper with A4 paper, and then glued the paper with scotch tape. Mr. Gao was surprised by the repair method of sticking paper on the fog lights when they were missing. Seeing that the owner was worried about the color inconsistency, the maintenance worker sprayed black paint similar to the car at the position where the hole was blocked. In order to keep the color consistent. He also sprayed black paint on the fog lamp on the other side. Subsequently, the maintenance worker charged Mr. Gao the 100 yuan maintenance fee, and promised Mr. Gao that he could help him pass all the next tests.

nine

It is reported that on the same day, vehicles that fail to pass the appearance inspection will go to this copy agency for simple repair under the guidance of the staff of the inspection station.

 Can the "paper fog lamp" pass the annual inspection?

According to Article 19 of the Regulations of the People’s Republic of China on Road Traffic Management, motor vehicles must be kept in good condition and clean. Brake, steering gear, horn, wiper, rearview mirror and lighting device must be kept complete and effective. Only vehicles that meet the above requirements can pass the annual inspection.

After collecting the maintenance fee, the repairman asked Mr. Gao to wait in line. I saw the repairman say hello to the inspector, and the inspector asked Mr. Gao’s car to cut in line first. The repairman skillfully put the tripod and fire extinguisher in the corner of the inspection station at the rear of the car, and then whispered a few words to the inspector. In this way, Mr. Gao, a car with paper fog lights, passed the appearance inspection.

eight

In the following testing links, such as exhaust gas detection, brake detection and lighting detection, Mr. Gao’s car is all green. After 40 minutes, the test report of this car came out: the vehicle appearance, braking, vehicle lighting, exhaust emissions and other links have reached the qualified standards. Especially in the vehicle lighting detection, the paper-stuck fog lights actually passed the detection. 

nine

As long as you pay the "problem car", you can get on the road.

The annual inspection of motor vehicles is the first insurance for road traffic safety. Once the annual inspection is absent, it will easily lead to "problem vehicles" on the road and increase the safety hidden danger of road traffic. Why should the inspection station let the "problem car" get away with it? Is this phenomenon widespread?

Around a large motor vehicle inspection station in nangang district, Harbin, there are more than a dozen intermediaries involved in the annual inspection of automobiles. The staff of a vehicle inspection agency told the reporter that it is not a problem to pass the inspection as long as the agency fee is paid. The staff of the vehicle inspection agency said that the annual inspection car will be charged to 380 yuan, which is only 50 yuan more than the motor vehicle inspection price stipulated by the state. "The place that can be whole is whole, and if it can be fooled, it will be fooled." The intermediary staff also said that as long as there is a car to test, it can basically pass. The inspection station makes money from the inspection fee, and a car can be inspected happily, which is the scene that the inspection station hopes to see.

In addition, cases of the same situation include:

A mini-van with xenon headlights was taken to the maintenance department for repair by the intermediary because it failed to pass the lighting test. The owner said that as long as you spend money to find an intermediary, there will be no problem in the next test. As long as the owner spends 50 yuan more, someone will help to remove the unqualified lamp, wait for the test, and then put it back on the car.

nine

In January this year, the Traffic Management Bureau of the Ministry of Public Security released data showing that by the end of 2016, the number of motor vehicles in China had reached 290 million. Among them, the total number of private cars reached 146 million. This means that there are 36 private cars for every 100 households in China. If there is something wrong with the annual inspection procedure, the traffic safety of vehicles and pedestrians will naturally be impossible to guarantee.

The flavor of the year in poetry is not as good as the sixth day of the sixth month.

In your eyes, what day is the sixth day?

Did the family start cleaning the house early in the morning to "send the poor", or did they take a break after visiting relatives for the New Year a few days ago, or did they start counting down the holidays with their hands?

In the eyes of Zhu Shuzhen, a poet in the Song Dynasty, the sixth day was so lively that even the Lantern Festival night could not compare with it.

The sixth day is full of pomp and bright lights.

Yi Qin ‘e, the sixth day of the first month, night and month

Song Zhu Shuzhen

Bend and bend, and the new year’s crescent moon hooks the cold jade. Hook cold jade, phoenix shoes are small, and Cui eyebrows are frowning.

Moths and snow willows add makeup, while Candle dragon wahoo competes for it. It’s not as good as the sixth day of the Lunar New Year.

Zhu Shuzhen,No. Youqi Jushi, a poetess in the Song Dynasty, is one of the most abundant female writers who have preserved her works since the Tang and Song Dynasties. This word describes the lively scene of the sixth day of the Lunar New Year in the Song Dynasty. Bend a new year’s crescent moon, charming as a hook, cool as jade. The moon in the sky is as hooked as jade, the embroidered shoes of the people on the ground are wrapped in slender feet, and the emerald arch eyebrows are smiling. Dressed-up women with moths in their heads and snow willows in their hair, and fire trees and silver flowers, Candle dragon danced vigorously and galloped after them. Such a grand occasion, even on the night of the Lantern Festival, is far less than this sixth day.

Li Song’s View of Lights in the Southern Song Dynasty is now in the National Palace Museum in Taipei.

"Moths and snow willows add makeup, and Candle dragon fire trees compete." This word is inevitably reminiscent of Xin Qiji’s famous "Jade Case Yuan Xi", "Thousands of trees bloom in the east wind night, and the stars are like rain. The BMW carving car is full of incense, the phoenix flute is moving, the jade pot is turning, and the fish and dragon dance all night. "

In Song Dynasty, the economy was prosperous, and the entertainment activities were more abundant than those in the previous generation. People paid special attention to festivals such as Spring Festival. From the New Year’s Day to the Lantern Festival, people not only carry lanterns in their hands, but even trees and rivers are covered with lights.

In Zhu Shuzhen’s eyes, the lights set each other off on the sixth day of this month, women dressed up to travel, and the fire tree and silver flowers, even on the Lantern Festival night, are not as lively and happy as the sixth day.

It is a good day to send the poor, start a business and go out.

Aside from the background of the Spring Festival, folk customs such as sending the poor are also popular on the sixth day of the Lunar New Year. Nowadays, when people send the poor, they mostly clean the house, throw away the garbage and make people happy. In ancient times, due to the limitations of the times, people were more serious about "sending the poor".

In ancient times, people would "make minced meat, abandon rags, and worship in alleys", that is, clean up all the dirty debris and rags outside the house, and then burn them for sacrifice to send the poor.

In Han Yu’s "Sending the Poor", it is mentioned that it is necessary to "make a car out of willows and lead the sails to the wall" for the poor. That is to say, when sending the poor, we should not only prepare symbolic vehicles and boats for the "poor", but also bring dry food to the "poor". In some places, there is also the practice of "sending the poor by banana boat". Such a solemn ceremony is to send the "poor ghost" away well to welcome a better life in the new year.

In addition to sending the poor, the sixth day of the sixth year means "great luck", and after the sixth day, people gradually return to normal life from the festive flavor, so many businessmen will choose to open the market on the sixth day. Every new year’s day, firecrackers to celebrate the opening of the market are one after another, deafening and very lively. At the same time, the shopkeeper will stick a big red couplet on the door panel, "Everything is prosperous", and invite a "lovely person", that is, parents, husbands, children and in-laws, to stroll around the store for a few times and send auspicious words such as "make a fortune, congratulations on making a fortune", hoping that business will be prosperous and life will be rich in the new year.

China people also have the traditional custom of "going out in 369", which means that the third, sixth and ninth days of the lunar calendar are auspicious days to go out. Therefore, it is advisable to go out on the sixth day of the Lunar New Year, and you should also play around. In some areas, it is popular on the sixth day, and at three, six and nine o’clock at noon, go out for a walk. Those who don’t want to travel far can also turn around the yard clockwise twice before going home, which means good luck. In the old days, farmers began to farm on this day to prepare for spring ploughing.

The sixth day of the first month is not only an important moment to sum up and clean up the past year, but also a sign to welcome the start of work and business activities in the New Year, and also an important date for farmers to start spring ploughing.

Up to now, although the form of the old customs has gradually changed, people’s good wishes to eliminate disasters and solve the problem are still the same. Send the poor on the sixth day. May everyone send away their troubles and bad luck, and make a fortune in the new year. Good luck!

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SHEIN: Brand Rise in China! Breaking the pattern of fashion industry with efficient supply chain

For a long time, the right to speak and define the global fashion industry has been dominated by the fashion giants in developed countries such as Europe and America. The influence of China clothing brands on the international fashion stage is relatively weak, and there are few brands that can directly affect the global fashion trend. However, with the changes of the times and technological innovation, this pattern is undergoing profound changes. As one of the four major brands in the world, SHEIN, with its excellent innovation ability, efficient supply chain management and unique market strategy, has not only won the enthusiastic pursuit of consumers around the world, but also successfully broken the market structure dominated by international established fashion brands for a long time.

Today, SHEIN is becoming popular all over the world and has become one of the four most popular fashion brands in the world. Recently, in the latest list of "Top Ten Fastest Growing Brands in America" released by Morning Consult, an authoritative consulting company in the United States, SHEIN was selected together with global head brands such as ChatGPT, OpenAI, Facebook and CocaCola, and it is also the only fashion brand selected in the world.

In 2023, SHEIN once again won the global shopping APP download list, and ranked second in the favorite clothing brand of American young people; And together with well-known brands such as Apple, Gucci, Mercedes-Benz, etc., it won the Top 100 Most Valuable Global Brands List of Brandz (No.70); In 2022, SHEIN surpassed internationally renowned brands such as Nike and Adidas to become the most searched clothing brand in Google, and replaced ZARA as the most popular fashion brand in the world in 2022. At the same time, SHEIN is also the hottest brand in the United States in ADAGE in 2022.

These honors have witnessed SHEIN’s unparalleled rising speed and extensive influence in the international market.

There are many factors that consumers like fashion, such as the material of luxury goods, brand stories, fashion trends and so on. SHEIN is unique in this respect, and it shows a unique solution when facing some core challenges of the fashion industry. For example, the dilemma that the fashion industry often faces-how to strike a balance between providing a variety of product categories and maintaining high cost performance, SHEIN has successfully overcome this problem and achieved a wide range of products with affordable prices. Another example is inventory management, which is the biggest headache for fashion merchants. With its excellent supply chain management and agile operation strategy, SHEIN has effectively reduced the risk of inventory backlog, thus standing out from the industry.

It can be said that the success of SHEIN is the innovation brought by technology and supply chain efficiency. Through the flexible supply chain, SHEIN can make timely response and adjustment according to the needs of the market and consumers, thus reducing the possibility of inventory waste from the source. In short, SHEIN relies on its innovative flexible supply chain mode of on-demand production, uses the actual market demand to predict sales and control production, and finally reduces overproduction. On the premise of real-time analysis and tracking fashion trends, all SKUs start with very small orders, and each SKU generally starts with 100-200 pieces. If the sales trend is good, the order will be returned immediately, but if the sales are not up to expectations, the production will be suspended.

In addition, thanks to the cost reduction brought by the efficiency improvement of the supply chain, SHEIN gives back 100% of these values to the end consumers and shares the created value with consumers. This move has greatly reduced the sales price of goods, which is also the reason why SHEIN’s products are cost-effective.

SHEIN’s flexible supply chain has become the biggest killer in the fashion field. In the report Agile Supply Chain: A New Source of Competitive Advantage in Fashion Industry, Boston Consulting Group mentioned that innovative agile supply chain represented by SHEIN has become the general trend of the industry, which can bring more potential income, higher capital utilization rate, lower storage discount cost, less waste and more competitive price advantage.

Therefore, the rise and success of SHEIN is not only an individual breakthrough of the brand, but also reflects the role change of China fashion industry from follower to leader in the context of globalization. It provides a brand-new development model for the global fashion industry, showing how technology and innovation can deeply reshape the supply chain, improve efficiency and reduce costs, and then promote the sustainable development of the whole industry. In the future, SHEIN will continue to lead a new round of changes in the global fashion industry with more flexible and efficient supply chain management and unique market strategy, and bring more high-quality and cost-effective fashion products to global consumers.

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