标签： 上海贵人传媒

　　Practice of Community Canteen in Chengdu

　　Operating status:

　　There are about 500 existing community canteens.

　　Most street offices or communities provide places, reduce rents, and then introduce market entities to operate.

　　Meal fee standard: 10 ~ 20 yuan.

　　Explore the case:

　　■ Chain community canteens (8 stores have been opened and 3 stores are under construction);

　　The canteen is only a service point of the company, and it is more to provide various services to residents, such as laundry, escort, setting up universities for the elderly, community activities and so on.

　　■ Longevity canteen:

　　Serve 20,000 to 30,000 people, invite enterprises to open product fairs in the canteen, etc., and make the community canteen a link between enterprises and users.

　　Recently, the semi-monthly report on the difficulties in the continuous operation of community canteens has sparked heated discussions. The report pointed out that community canteens are currently facing many problems, such as high operating pressure, difficult to adjust, and residents are worried about food safety. At the same time, it was mentioned that the existing community canteens were suspended due to the inability to recover costs. Under the heated discussion, the remark that "the closing tide of community canteens is coming" is frequently mentioned.

　　What is the management status of community canteens in Chengdu? Are you facing the above problems and what measures have you taken? Chengdu Business Daily-Red Star journalists visited and investigated a number of community canteens and related departments and learned that there are about 500 existing community canteens in Chengdu, mainly in the central city. The establishment of community canteens is mostly provided by street offices or communities, and the rent is reduced or exempted, and then the market entities are introduced to operate. At present, the operation is also under certain pressure.

　　"The key to doing a good job in community canteens is to realize that they are part of community grass-roots governance and cannot be simply an old people’s canteen. Community canteens are a carrier for urban and rural community development and governance to enrich residents’ life service system." Zhang Haibo, secretary general of Chengdu Urban and Rural Community Development Governance Promotion Association, said.

　　survey

　　Under heated discussion

　　The continuous operation of community canteens is troubled.

　　Recently, the semi-monthly talk released a report entitled "Community Canteen: Continuous Operation is Troubled". The report pointed out that the community canteens, which were popular all over the network since November last year, have now encountered operational difficulties, mainly as follows: the site cost has caused great pressure on the operation of community canteens; It is difficult to adjust and weigh; Some residents are worried about food safety.

　　In October 2022, the Ministry of Housing and Urban-Rural Development and the Ministry of Civil Affairs jointly issued the Notice on Carrying out the Pilot Work of Complete Community Construction (hereinafter referred to as the Notice). The notice mentioned that starting from October 2022, the pilot community will be equipped with convenient commercial service facilities such as canteens and domestic service outlets. Subsequently, a number of community canteens were opened nationwide, and the video of the opening of a community canteen in Fengqing, Yunnan Province was also posted on the hot search.

　　At the same time, the sound of "the closing tide of the first batch of community canteens is coming" has caused widespread discussion. "Community canteens violate the laws of the market", "The price of dishes is low but the cost is too high" and "It doesn’t conform to the modern catering trend" … … Numerous statements have also been repeatedly mentioned.

　　Under the heated discussion, does the operation of community canteens in Chengdu also face the above problems? Recently, a reporter from Chengdu Business Daily-Red Star visited many community canteens in Chengdu.

　　A number of interviewees said that several community canteens in Chengdu had operated before the above notice. According to public reports, with the increasing aging, the elderly who live alone, live in empty nests, have difficulty in moving or living, and the elderly whose children have no time to take care of them, the demand for community-based care services is also increasing, and the problem of eating for the elderly has attracted attention. In the past five or six years, community canteens have been introduced in many areas of Chengdu, and most of them are opened by street offices or communities to provide places, reduce rents and introduce market players to operate.

　　Yuan Xiaoran, secretary general of Chengdu Catering Trade Association, said that according to incomplete statistics, there were more than 800 community canteens in Chengdu during the peak period. "Affected by many factors such as the epidemic situation and poor management, there are still about 500 companies operating." Yuan Xiaoran introduced that these canteens are mainly in the central city, and some operations also have some pressure.

　　According to the reporter’s visit, at present, the charging standard of community canteens in Chengdu is generally 10 ~ 20 yuan, but the passenger flow is different.

　　The meal price in the community canteen of Laoma Road in Wuhou District is calculated on the basis of a single dish, with one meat in 8 yuan and one vegetable in 4 yuan, and various kinds of stir-fry are also provided. Ms. Liao, the person in charge, said that at present, about 200 people can eat here at noon, and during the free time of the canteen, they will also host banquets and various community activities.

　　Chenghua district Hemei Community Help-the-Aged Restaurant is a community canteen established in 2019. Chen Feng, the person in charge, told the reporter that the restaurant is about 320 square meters, with an average daily meal of about 500 people (including breakfast, lunch and evening), among which elderly users account for the majority. In terms of meal fee standard, elderly people aged 60 and above charge 12 yuan for each meal, while ordinary people charge 20 yuan for each meal, which can provide three meals in the morning, noon and evening. "Our restaurant is a buffet, with 10 staff members. In order to meet the taste needs of more people, about 20 dishes are usually prepared for dinner, and the cost is really not low." Chen Feng said that although it seems that 500 people eat every day, if the preferential subsidies are set aside, the income from selling meals alone is not enough to meet the normal operating costs of the restaurant.

　　explore the way

　　Open source and reduce expenditure, increase service content

　　Establish word of mouth and expand consumption scenarios

　　Under the background of "closing the door", one company in Chengdu has opened eight community canteens, and three more are under construction. This company is called Chengdu Yichenghe Home Service Co., Ltd., and its person in charge, Wang Yunjing, told reporters that since its establishment in 2019, the company has successively opened eight community canteens in Wuhou District and Qingyang District, and currently there are three more under construction in Shuangliu District and jinniu district.

　　"Our company is a branded and chained community canteen, managed by socialized catering, so our profitability and self ‘ Hematopoiety ’ Strong ability. " Wang Yunjing said, "Because our company operates more community canteens, we have also built our own upstream food factories and cold chain distribution channels, which will help us reduce the cost of upstream ingredients."

　　It is understood that since the opening of the first community canteen in May 2020, so far, the company has served more than 100,000 people, about 40% of whom are elderly people. The charge standard of the canteen is 15 yuan/person for the elderly and 20 yuan/person for the ordinary adults, and each meal contains two meats, one vegetarian and one soup. "Our canteen can only make a small profit at present, and the purpose of our canteen is to obtain the flow of people." Wang Yunjing introduced.

　　The community canteen is only a small part of the company’s community service. In addition, it will provide door-to-door services such as foot cleaning and foot bath. After community residents get to know the company through the canteen, they will be more likely to contact them once they need it. Wang Yunjing said: "The canteen is only a point of the company’s service, and it is more to provide residents with various services, such as laundry, escort, opening old-age universities, community activities, etc. Residents can place orders through the mobile APP at home."

　　Of course, in the early stage of the canteen, it is inseparable from various preferential subsidies from the government. "But if you want to do a good job in community canteens, you can’t always rely on subsidies," said Wang Yunjing. "Instead, you should develop new service projects, broaden your own profit channels, and at the same time, reduce costs by scale effect, open sources and reduce expenditure, so that canteens can develop in the long run."

　　Longevity canteen located in Wende Road, chenghua district is slightly different from the former. According to Liao Ziyuan, the person in charge of the canteen, it has operated four community canteens, and its business philosophy is to make the community canteens a link between enterprises and users.

　　Where is this "bond" relationship reflected? Liao Ziyuan showed reporters the common materials such as rice, cooking oil and condiments in the canteen. According to him, most of these ingredients are given by enterprises. In return, enterprises are often invited to open product fairs in the canteen. Through cooperation with enterprises, enterprises and residents are provided with consumption places other than meals, and the canteen can also get corresponding income from them.

　　Changshou canteen is located in Wende community, surrounded by 6-storey old residential buildings. At present, there are about 30 people dining in this 100-square-meter canteen, and each person aged 60 and above is 12 yuan. "Although there are not many people eating every day, there are 20,000 to 30,000 people I serve, not only in our community, but also in some surrounding communities." Liao Ziyuan said that although the canteen itself is not profitable, the overall comprehensive revenue is not bad through various operating means, plus venue rent and government subsidies for the elderly.

　　state

　　Community canteen is not equal to the dining hall for the elderly.

　　The setting of dishes should be diversified

　　The space attribute of canteen should also be diversified.

　　What are the difficulties in the management of community canteens, and how to do it? Zhang Jiao, secretary-general of Chengdu Food Culture Exchange and Innovation Center, said that community canteens are semi-public and semi-commercial, which makes it difficult to compete with the ordinary catering industry due to congenital reasons, and rely on the support of the government to a certain extent, but in actual operation, the government cannot intervene too much.

　　"In the past, the main customers of community canteens were old people, so in terms of dish setting, they preferred the taste of light oil and less salt that the elderly liked. But now some community canteens have begun to transform in order to increase their income. While serving the elderly, they have also launched many dishes that meet the tastes of young people. " Zhang Jiao suggested that diversified people can be considered in the dishes, and the price can also be different from that of the elderly.

　　Yuan Xiaoran, secretary-general of Chengdu Catering Trade Association, said that at present, community canteens are generally faced with problems such as high rent pressure, single dishes, and difficult to find intimate waiters. There are also many competitors such as specialty restaurants and couples shops that also pursue cost performance. In addition, the limited number of community canteens, compared with other tens of thousands of catering operators, accounts for too small a market share, making it difficult to form a scale, so it is difficult to lower the cost of related ingredients.

　　"To find a breakthrough in such a dilemma, we must see the advantages of community canteens, whose social functions and public welfare are incomparable to ordinary restaurants." Yuan Xiaoran believes that relatively speaking, users of community canteens are more sticky. For example, during non-business hours, some elderly people can often be seen gathering in the canteen to have tea and chat, and these leisure times can also introduce consumption items other than meals. If you want to operate community canteens for a long time, you can’t rely solely on government subsidies and policy support, but you should play its role as a market mechanism and complete self-hematopoiesis.

　　In fact, the community canteen in Chengdu is a part of grass-roots governance, and it is a convenient service complex. When eating, it is a place for the surrounding residents to eat. In normal times, it is a venue for surrounding residents to carry out various activities. "Most of the well-done community canteens in Chengdu are aware of this. In the construction of canteens, they adopt a more lively decoration method to attract residents to carry out various activities in the canteen in their spare time to increase the stickiness between the canteen and the residents." Zhang Haibo, secretary-general of Chengdu Urban and Rural Community Development and Governance Promotion Association, said, "In addition, Chengdu community canteens are not the same, but they are different in operation according to the characteristics of the community."

　　"In some places, the understanding of community canteens may be biased. If it is simply understood as an elderly canteen, it will inevitably encounter problems in the business process." Zhang Haibo said that in addition to the elderly, more young people are also the service targets of community canteens, and the needs of various groups should be taken into account in the operation process; At the same time, we should not blindly pursue low prices, but should set reasonable prices according to the actual situation.

　　Zhang Haibo said that in order to achieve long-term development, community canteens generally need to start from three aspects: first, we must establish land use norms for community canteens and make full use of idle resources in the community; Secondly, establish the operating standards of community canteens to ensure the quality of community canteens; Finally, supervision should be strengthened so that the problems reflected by the masses can be solved in time.

　　Chengdu Business Daily-Red Star Journalist Du Yuquan Yan Xiaofeng

erect

noon

China/China/Communication/Unification/Festival/Day

DUANWU

Zong Xiang Nong Qing

01

SUMMER

"The meaning of the Dragon Boat Festival"

The ancients took heavenly stems and earthly branches as the carrier, the heavenly stems carried the way of heaven, and the earthly branches carried the way of land. heavenly stems and earthly branches was set up to contract the fate of heaven and earth, and the era was universal in heavenly stems and earthly branches.

On mid-summer afternoon, the flying dragon is in the sky. At this time, Long Xing is in the middle of the south, which is the most "right" position for Sunday operation all year round. It is both "right" and "right", which is a symbol of good luck.

Hundreds of competitive streams, Dragon Boat Festival wishes well-being.

The ancients always advocated the middle and the right way, and the "middle way" was vividly displayed here. In addition, the end also means "early", so the first noon day of the fifth month is also called the Dragon Boat Festival.

DUAN WU

02

SUMMER

"Festival customs during the Dragon Boat Festival"

one

Eating zongzi on Dragon Boat Festival

Zongzi, or "Zongzi Zan", is commonly known as Zongzi. Its main materials are glutinous rice and stuffing, and it is wrapped with Indocalamus leaves (or Hiragi leaves) in various shapes, such as sharp corners and quadrangles.

2

Dragon boat race

Dragon boat race is a multi-person collective rowing competition and an important activity of the Dragon Boat Festival, which is still very popular in the southern coastal areas of China. This is a form of worship of dragons in folk beliefs, which is used to pray for blessings and ward off evil spirits. Dragon boat race is divided into inviting dragons, offering sacrifices to the dragon gods, Youlong and collecting dragons. Before the dragon boat race, please invite dragons and offer sacrifices to the gods. Before the Dragon Boat Festival, you should get out of the water, after the sacrifice, install the dragon head and dragon tail, and then prepare for the race.

three

Drinking realgar wine at Dragon Boat Festival

The custom of drinking realgar wine during the Dragon Boat Festival used to be very popular in the Yangtze River valley. Realgar is a kind of Chinese herbal medicine, which can cure all kinds of insect poisons, insect and animal injuries. There is a folk saying that "all diseases will go away if you drink realgar wine". However, modern scientific research shows that realgar wine is acceptable for external use, but harmful for internal drinking, so it needs to be cautious.

03

SUMMER

"Cultural connotation of Dragon Boat Festival"

Cultural origin:

There are many origins and legends of the Dragon Boat Festival, and the most popular one is to commemorate Qu Yuan. It is said that Qu Yuan threw himself into the Guluo River on the fifth day of May. After his death, he was trapped by the dragon, and the world mourned it. Every day, he threw five-color silk zongzi into the water to drive the dragon away. It is also said that after Qu Yuan threw himself into the Guluo River, the local people immediately rowed for rescue and went all the way to Dongting Lake, but Qu Yuan’s body was not found.

At that time, it was rainy, and the boats on the lake gathered together beside the pavilion on the shore. When people learned that it was to salvage the virtuous minister, Dr. Qu, they went out in the rain again and rushed into the vast Dongting Lake. In order to mourn, people rowed on rivers, and then gradually developed into dragon boat races.

Four traditional festivals in China:

Dragon Boat Festival, Spring Festival, Tomb-Sweeping Day and Mid-Autumn Festival are also called the four traditional folk festivals in China. Since ancient times, there have been festivals such as rowing dragon boats and eating zongzi. Since 2008, Dragon Boat Festival has been listed as a national legal holiday. In May 2006, the State Council listed it in the first national intangible cultural heritage list; In September 2009, UNESCO formally reviewed and approved the inclusion of China Dragon Boat Festival in the world intangible cultural heritage, making it the first festival in China to be selected as a world intangible cultural heritage.

Cultural implication:

Discussion on whether to say "happiness" or "well-being" for the Dragon Boat Festival. As our traditional festival, the Dragon Boat Festival has a long history. People slowly added various legendary stories to the festival and became the Dragon Boat Festival we know today. The Dragon Boat Festival has a strong tragic color and the custom of "offering sacrifices" because of Qu Yuan’s death, and the fifth day of the fifth lunar month is the beginning of summer (noon). Here, "the evil month and the evil day, and the five poisons are exhausted" is an important node in the ancient epidemic prevention, so the custom of exorcising evil spirits and eliminating disasters has been established. Because Wu Zixu voted for Qiantang River, Cao E saved his father and voted for Cao E River, and the great writer Qu Yuan voted for Miluo River, the fifth day of May is a tragic day, so it is better to say that the Dragon Boat Festival is healthy.

Original title: Dragon Boat Festival, one of the traditional festivals in China.

Read the original text

▎ The picture comes from the network.

A setting sun gradually sank into the river, half a river green and half green.

After thinking for a long time, I finally thought of the first two sentences of Bai Juyi’s "Ode to the Mujiang River", which is more appropriate to describe the property market.

▎ Image from Country Garden official website

Once an industry giant,Country Garden announced on April 2 that the stock trading was suspended.

This reminds me of the suspension of Sunac in 2022, which occurred on April 1, 2022; As for the reasons, it is because the annual performance report is "difficult to produce".

At that time, Sunac also gave a lot of reasons, such as the isolation of employees in the epidemic, the closure of the office site, and the difficulty of sealing the subsidiaries. It was not until April 13, 2023 that Sunac resumed trading.

▎ Image from Country Garden official website

On the other hand, Country Garden did not find a reason, and the board of senior management also believed that the suspension of trading would not have a real impact on the company’s operation and production.

Obviously,The optimism of Country Garden’s board of directors is hardly convincing..

Corresponding to the "Suspension Announcement" is another announcement issued by Country Garden on April 2: Unaudited operation data in March 2024, which states:In March 2024, the contracted sales amount of shareholders’ equity attributable to the Company in a single month was about 4.3 billion yuan, and the contracted sales floor area was about 450,000 square meters.

The author looked through the data of the same period in March 2023: in March 2023, the contracted sales amount was about 25.01 billion yuan, and the contracted sales construction area was about 3.02 million square meters.

▎ Image from Country Garden official website

That is to say,In the property market "Xiaoyangchun" in March 2024, Country Garden’s performance declined by about 82.8%.This is no small matter for a developer who was once famous for "high turnover" and was burdened with over 1.3 trillion debts.

Without sales, there is no hematopoietic capacity. Country Garden is like a giant aircraft carrier, which will easily run aground in the long run.

In the following, Country Garden will also embark on the old road of Sunac, open a long road of debt restructuring and seek an extension from creditors. ……

At the same time, Country Garden has to face new enforcement from the court, such asOn April 2, a new execution target of 99 million yuan was added.

This is not afraid. The mysterious figure "Jian Wentang" who was pushed to the "throne" of the legal person after the mine explosion in Country Garden in September last year began to play a role on December 21, 2023, and has been restricted from high consumption.

▎ Image from Country Garden official website

Even Country Garden is already considering whether to appeal to the High Court.Application for "liquidation petition" authorization orderHow far can I go? I will wait and see with you.

No matter how far Country Garden can go in the future, one task is the most important, and that is:Baojiaolou

At the annual meeting on January 15, 2024,Country Garden announced that in 2023, Country Garden delivered over 600,000 houses with a total delivery area of 71.62 million square meters.

▎ Image from Country Garden official website

Yang Huiyan, Chairman of the Board of Directors, said,In 2024, the company expects to deliver more than 480,000 sets;And citing the statistics of the third party, the annual delivery volume ranks first in the industry, and is close to the sum of the second and third deliveries.

The performance of a real estate enterprise in danger is naturally commendable, but what everyone is more concerned about is thatHow many houses are still not delivered in Country Garden?In this regard, Country Garden has not released relevant clear data in public channels.

As a property buyer, at this moment, what everyone can do seems to be only.stay at a respectful distance (from sb)Yes.

The launch of "double 11" is just around the corner, and the gameplay and rules of major e-commerce platforms are also announced one after another. Judging from the activity cycle, intensity and richness, this year may be "the highest in history". This year, various platforms have "rushed to run" and greatly advanced the "double 11" promotion time. Among them, Tmall, JD.COM and Pinduoduo all chose to start their activities today (14th).

What is the investment of each platform this year? What are the new changes and new ways of playing?

▲ Photo by Xin Jingwei Chang Tao in the data map

How strong is the platform investment?

Double 11 has been in operation for 15 years since it was opened in 2009. In recent years, various "calculation problems" such as "double 11" collecting orders, reducing large sums, earning points, and endless brain-burning games have made consumers feel headache.

As an old player of double 11, Tmall said at the double 11 conference on the 12th that there are only two prices on the product interface this year: the price before discount and the price after various discounts are superimposed. Consumers only need to look at one price, so it will be easier to place an order.

Specifically, this year, Tmall still divided the activities into two waves. The first wave was from October 14 to 31, and the deposit was paid at 8: 00 on the evening of the 14 th; The second wave is from 8: 00 pm on October 31 to November 11.

Tmall said that this year’s "double 11" was the largest investment in recent years, and an additional 30 billion coupons and red envelopes will be invested on the basis of full reduction and reduction activities, and 88VIP coupons will be issued in advance at 2 pm on October 14th. It is reported that on October 14th, Tmall had 100 live broadcast rooms opened at the same time, and a total of 1 billion red envelopes were distributed.

According to the news of anchor Li Jiaqi Weibo on 12th, on 14th-15th, 500 million red envelopes will be distributed in the live broadcast room of Li Jiaqi, which can be used to pay the final payment of pre-sale and purchase spot goods.

This year’s "double 11" in JD.COM lasted from 8 pm on October 14th to November 11th. Specifically, JD.COM said that during the "double 11" period, preferential measures will be introduced, such as receiving extra subsidies from 60 yuan every day, and reducing 50 yuan for each full 300 yuan across stores. Since then, special stage, climax stage and return stage have been launched, including different nodes such as "Ten Billion Subsidy Day", "9.9 Postage Day" and "PLUS Member Day" to meet consumers’ shopping needs. In addition, we will, as always, continue to make efforts in trade-in of home appliances and subsidies for digital products.

Pinduoduo, another home appliance platform, recently released the "double 11" subsidy game. Zhongxin Jingwei learned that this year’s "double 11", Pinduoduo announced the first launch of the "Billion Coupon" campaign, and upgraded the "Billion Double Supplement" to "Super Double Supplement". In addition, Pinduoduo recently issued a new regulation in official website, which will upgrade the previous "if you buy expensive, you will lose" service to "if you buy expensive, you will lose twice" service, which will take effect on October 16th.

For consumers, there is another difference between this year’s "double 11" and the past, that is, the interconnection of payments.

On September 12th, Taobao officially announced its support for WeChat payment function, and gradually opened it to all sellers. By the end of September, WeChat Pay had been fully connected to Taobao.

According to the news of CCTV news client on September 26th, JD.COM will also access rookie express and rookie post station, which are rookie’s self-operated express brand and parcel collection site respectively. In addition, JD.COM will officially access Alipay payment, which is expected to be launched on the eve of "double 11".

Wu Jia, vice president of Alibaba Group and president of Taotian User Platform Division, said in an interview earlier that Taobao Tmall is expected to purchase the largest number of users in the history of Tmall’s "double 11" after realizing interconnection and cooperation with multiple Internet platforms. He also said that the opening of payment is the first step of cooperation between the two sides, and cooperation in traffic and other aspects will continue to deepen in the future.

In addition, Wu Jia also revealed that Jingdong Logistics is expected to access Taobao before "double 11" to provide services for users.

For a long time in the past, it was impossible to use WeChat to pay for shopping in Taobao. Now, will this huge change break the current competitive pattern of e-commerce platforms and have a greater impact on the transaction volume of double 11?

Jiang Han, a senior researcher at Pangu think tank, told Zhongxin Jingwei that from the perspective of competition, Taobao’s support for WeChat payment will break the barriers of payment methods of e-commerce platforms in the past, making consumers have more convenient and flexible choices. Secondly, it will enhance consumers’ shopping experience and convenience, which will help Taobao achieve higher sales and transaction growth during the "double 11" period.

However, Ma Jihua, an Internet analyst, believes that Taobao’s support for WeChat payment will not have a great impact on Taobao’s overall sales volume, because on Taobao platform, more users have become accustomed to Alipay, and relatively few people use WeChat to pay. However, for WeChat users, they can now directly open Taobao to go shopping, which may have a great impact on the design of Taobao’s entire promotion activities and enrich users’ purchase channels.

The longest "double 11"

Zhongxin Jingwei combed and found that lengthening shopping time has become the collective action of e-commerce this year. Among them, Taobao Tmall, JD.COM and Pinduoduo all started this year’s "double 11" activity on 14th.

Specifically, compared with last year, the biggest change in the duration of the event was the Taobao Tmall platform: the pre-sale preheating was started on the 14th, 10 days earlier than in 2023 and 2022; JD.COM is 9 days ahead of 2023 and 2022; Pinduoduo is six days ahead of schedule.

▲ Photo by Xin Jingwei Chang Tao in the data map

In terms of new e-commerce platforms, Tik Tok is the first platform to launch the "double 11" this year. Earlier, Tik Tok Platform announced that the "double 11" Good Things Festival would be held on October 8th, one week earlier than 2023.

Aauto Quicker is the first e-commerce platform to announce the "double 11" in advance this year. At the investment promotion meeting on September 19th, Aauto Quicker announced that it would enter the "double 11" warm-up period on October 16th, and it would be officially put on sale on the 18th. Compared with last year, it was two days ahead of schedule.

As a player who entered the market later, Xiaohongshu E-commerce recently announced that the "One-year and One-degree Shopping Carnival" opened on October 12 and lasted until November 11.

In this regard, some netizens said on social platforms that this year’s "double 11" is too long, and it feels almost connected with the National Day holiday. Some netizens said that "every year is ahead of schedule, and every year is the longest in history."

Why did the major platforms decide to lengthen the "double 11" campaign front this year?

Wu Jia explained: "double 11 has its own rhythm every year. It is not in advance, but we have added some content. As you can see, different content is for different consumers."

Jiang Han said that by extending the activity cycle, the platform can provide consumers with more shopping time and choices, thus increasing sales and user stickiness. In addition, it can also provide more time and space for merchants to plan and implement various promotional activities, thus enhancing market competitiveness.

In Ma Jihua’s view, the current "double 11" activity is very different from that of a few years ago. Now e-commerce companies mainly use "double 11" as a gimmick to lengthen the whole marketing cycle as far as possible, with the aim of expanding sales. In addition, in order to better promote users’ desire to buy, they can also compete with friends for traffic.

Quality live broadcast has become a new highlight of this year’s "double 11"

Recently, traffic anchors such as "Xiao Yang Ge" and "Northeast Rain Sister" have caused concern about false propaganda when they bring goods live. In this context, the industry’s call for quality live broadcast has also become a highlight of this year’s "double 11".

Recently, the Report on High-quality Development of Live E-commerce Industry (2023-2024) issued by China Institute of Metrology, China Quality Certification Center, Meiwan and other units (hereinafter referred to as the report) pointed out that live e-commerce is moving towards the development path of "quality live broadcast".

At the release site of the report, Lao Yuling, director of the E-commerce Center of Shanghai University of Finance and Economics, said that in the future, the development of live broadcast e-commerce will pay more attention to the quality itself and help emerging consumption through live broadcast of quality. Among them, the head enterprises need to do a good demonstration role and drive the industry to positive energy.

Jia Luo, vice president of Ali Group and president of Tmall’s business unit, said at the Tmall double 11 conference that boosting consumption should not only expand "quantity" but also attach importance to "quality". It is necessary to promote the order transaction, "expand" the consumer market, but also pay attention to the brand and quality, and "improve" the consumption. The unique role of Tmall Double Eleven is to create more brand increments and quality increments.

At the press conference, Meng Xin, general manager of Taobao Live Shop, also said that the live e-commerce has entered a new stage of "quality live broadcast" from the entertainment red man mode, and the quality live broadcast mode of professional anchor, brand pallet and platform quality service guarantee will become the mainstream of the industry.

According to the Research Report on the Development of Network Audiovisual in China (2024), by December 2023, the total number of short video accounts in the whole network had reached 1.55 billion, and the number of professional anchors had reached 15.08 million.

It is worth mentioning that on July 31 this year, the Ministry of Human Resources and Social Security, together with the State Administration of Market Supervision and the National Bureau of Statistics, officially released 19 new jobs to the society, including network anchors.

Not long ago, the Shanghai Municipal Commission of Commerce and other departments issued the "Three-year Action Plan for Shanghai to Promote the High-quality Development of live stream economy (2024-2026)", in which it is particularly clear that it is necessary to establish and improve high-standard industry norms and supervision mechanisms, and at the same time, it is necessary to cultivate a number of large-scale, driving and influential anchor service organizations in China to play a leading role.

At the release site of the above report, Li Tong, deputy director of the Innovation and Internet Supervision Research Department of the Development Research Center of the State Administration of Markets, said, "It is very important to build a compliance evaluation system in the live broadcast e-commerce industry. Relevant regulatory authorities should pay attention to the improvement of laws and regulations, pay attention to collaborative supervision, and give play to the organizational role of industry associations to guide the standardized operation of enterprises. At the same time, it is necessary to broadcast the self-discipline of practitioners in the e-commerce industry. "

Text: Li xiaoxuan

(Zhongxin Jingwei)

The People’s Bank of China announced on April 22nd that in order to ensure the effective implementation of the Regulation on the Supervision and Administration of Non-bank Payment Institutions (hereinafter referred to as the Regulation), the Detailed Rules for the Implementation of the Regulation on the Supervision and Administration of Non-bank Payment Institutions (Draft for Comment) (hereinafter referred to as the Detailed Rules) have been drafted. As the first administrative regulation issued in the financial field after the Central Financial Work Conference, the Regulations have redefined the payment business and classified it into two categories: stored value account operation and payment transaction processing. However, the specific classification method and the corresponding relationship between the old and new payment services need to be further clarified. Therefore, the Detailed Rules for Implementation aims to clarify the transitional arrangements, the connection between old and new payment services and other issues, so as to promote the smooth transition of the non-bank payment market.

Non-bank payment refers to payment services provided by non-bank institutions such as WeChat and Alipay, such as code scanning payment or transfer. According to the data of the People’s Bank of China, the business volume of such services has continued to grow at a high speed in recent years, and the annual transaction volume has exceeded 1 trillion, involving nearly 400 trillion yuan, serving more than 1 billion individual users and tens of millions of merchants. In view of the close relationship between payment business and public property safety, the "Regulations" and "Implementation Rules" aim to urge all payment institutions to operate according to laws and regulations and effectively protect users’ rights and interests.

Regarding the impact of the Implementation Rules on payment institutions, the central bank fully considered the possible impact of relevant provisions on the operation of payment institutions and the payment service market during the formulation process, and reserved sufficient transition period for existing payment institutions. At the same time, we strive to ensure that the same licensing matter follows the unified review standards and promote the openness, transparency and standardization of the administrative licensing work of payment institutions.

The specific impact is mainly reflected in:

1. Adhere to administration according to law. The Implementation Rules strictly follow the administrative licensing items set by the Regulations and refine the relevant work requirements and processes, aiming at improving the transparency, decision-making basis and process standardization of the administrative licensing work of payment institutions. In addition, the approval authority of some payment institutions will be appropriately decentralized to optimize the business environment ruled by law.

2. Insist on striving for progress while maintaining stability. The Detailed Rules for Implementation continues the previous regulatory thinking and macro-policy orientation, clarifies the connection mode between old and new payment services, and sets a long transition period, so that stock payment institutions have a transition period of nearly five years to ensure that their business license scope remains unchanged and achieve a smooth transition.

3. Adhere to both standardization and development. On the basis of giving consideration to development and safety, and according to the reality of the rapid development of the payment market, after full communication, the Implementation Rules moderately raised the requirements for registered capital and net assets, aiming at enhancing the risk resistance of payment institutions, strengthening corporate governance and steady operation, and better serving the real economy.

With regard to the registered capital requirements that have attracted much attention, Article 8 of the Regulations stipulates that the minimum registered capital of non-bank payment institutions is RMB 100 million, which will be increased according to relevant rules. Specifically, the minimum added value of registered capital of payment institutions engaged in multiple business types at the same time will be calculated cumulatively according to business types and business geographical scope and relevant regulations. This means that the minimum registered capital of a nationwide payment institution with a full license should be 400 million yuan.

With the increasing economy, the domestic environment for playing with cars is getting better and better. Many economically affluent consumers want to buy an off-road vehicle. herdsman (parameter picture) and Prado are the first choices, but the price is too expensive, which blocks too many consumers from off-road doors. The Haval H9, which is much cheaper, was once the first choice for many consumers who love off-road. However, since the Great Wall introduced the tank 300, many consumers have turned their attention to this one, which looks more beautiful. Today, let’s take this opportunity to explain the tank 300 in detail, and provide some reference for consumers who are interested in this car.

There are four models of Tank 300 currently on sale, and the guide price is between 17.58 million and 220,000 yuan, among which the tribute to Monet limited edition is a new model launched in 2021.

In terms of body color matching, there are six options for Tank 300, namely Bai Fumei, I want red, Big Wolf, Tender Blue, Heart-warming Orange, and Black Pineapple. Among them, the blue body is only available for the limited edition of Monet.

All models of tank 300 maintain the same design technique in appearance, and the thick lower bumper is blackened, which is very wild. At the same time, it also takes into account the situation of bumping or rubbing in the off-road process to avoid unnecessary losses. The middle net part is composed of three high-gloss horizontal grilles, and the retro-flavored round-hole headlight shape instantly creates the taste of a classic hard-core off-road vehicle, and the overall sense of matching with the middle net is also excellent.

All models of the headlights also maintain the same design technique. Although it is a tribute to the classic round-hole headlights, the internal light cavities of the tank 300 are arranged in a matrix, and the light bars extending to the outside take into account the aesthetic feeling and sense of science and technology on the whole.

The design language of the side of the car body is relatively simple. The square box body is the usual design of most hard-core off-road SUVs, and the tank 300 is no exception. The high wheel eyebrows can make the vehicle get better suspension stroke during off-road, and also reserve a lot of space for later modification. In terms of body size, the length, width and height of the four models are all 4760mm*1930mm*1903mm, and the wheelbase of 2750mm is quite satisfactory in the field of compact SUV. In addition, the minimum geographical gap of the tank 300 is 224mm, and the maximum wading depth is 700mm, while the maximum wading depth in approach angle is 33 degrees, the departure angle is 34 degrees and the maximum climbing degree is 70 degrees. From these parameters, it can be seen that the tank 300 meets almost all the standards of hard-core off-road vehicles, and even compared with the benchmark model herdsman, the tank 300 is not afraid at all.

The four models of Tank 300 all use 17-inch five-frame wheels, and the tires are made of three brands, namely, Han Tai’s Wantushi S2 ASX series, Kumho’s CRUGEN HP71 series and finally Cooper’s DISCOVERER ATT series. If you are not a heavy extreme cross-country player, in fact, Cooper’s ATT all-terrain tires are completely enough.

Finally, let’s look at the tail. The external spare tire is a common design of most hard-core off-road SUVs, and the thick bumper once again sets off the original wildness of the vehicle. The back door of the tank 300 is opened as a whole, so it may not be convenient to place items on the higher platform, but considering that the chassis of hard-core off-road vehicles is generally higher, it is not so unacceptable.

interior decoration

At present, the tank 300 has two options of black and black/blue mix and match, but only the top-of-the-line tribute Monet limited edition has a blue interior, and all other models are black. The design language of all the models in the whole department remains the same. The air outlet of the round hole air conditioner is very hard-core, and the penetrating large screen is dotted with a sense of science and technology. The electronic gear handle similar to the aviation propeller also cites some exoskeleton decoration, which is really pleasing. The tank 300 can fully match the positioning of luxury brand models. The center console and the door panel are all designed with large leather stitching and wrapped with soft materials, while the brushed decorative board on the co-pilot center console and a large number of chrome-plated materials in the car further enhance the exquisiteness of the interior.

Internal configuration

The steering wheel wrapped in leather is used in the whole system. The multi-function control and shift paddles of the steering wheel are not absent from all models. The conqueror and tribute Monet limited edition is also equipped with steering wheel heating function. Finally, only the Explorer is equipped with a 10.25-inch full LCD instrument panel, and the other three models are all 12.3 inches.

In the intelligent interconnection configuration, Explorer is equipped with a 10.25-inch central control screen, while the other three models use a 12.3-inch central control screen. Functions that are often used in daily life, such as GPS navigation system, Bluetooth car phone, car networking function, voice recognition control system, etc., are given to all models in the whole department. One thing about the internal configuration of the tank 300 is not very pleasing. Due to the lack of a large number of physical buttons, most functions are almost integrated in the car system, so the convenience of daily operation may not be very good.

Passive safety

Tank 300′ s low-profile model Explorer was given only two airbags in the front row, and challenger had more airbags in the front row, giving a total of four airbags in the car. Conqueror and tribute Monet limited edition was also equipped with side airbags, with a total of six airbags in the car. Finally, all models are equipped with tire pressure display function as standard.

Active safety

As for the active safety configuration, the low-equipped Explorer only gave the basic primary safety configurations such as ESP and EBA, while the other three models were equipped with four configurations: lane departure warning, lane keeping assistance, fatigue driving warning and road traffic sign recognition.

Auxiliary control

Finally, let’s take a look at the auxiliary control configuration. The Explorer has given the rear parking radar, reversing image and cruise control function as standard. In addition, the front and rear axle differential locks can be optional. In addition to the optional front axle differential lock, the challenger is provided with other configurations directly, and all auxiliary control configurations of conqueror and tribute Monet limited edition are available. Finally, the central differential locking function and low-speed four-wheel drive mode are standard functions of all models.

Of the four models of tank 300, only Explorer is not equipped with sunroof function, and all other models are equipped with single sunroof, and Explorer has not given it to the roof rack. The pedals on the side of the car are only supported by the limited edition of Monet, and the other three models use fixed pedals.

Explorers are equipped with conventional 6 speakers, challengers with 9 speakers, and conqueror and tribute Monet limited edition with 9 speakers of Infinity brand.

All models in the whole system are equipped with automatic air conditioning, and all other models support temperature zone control except Explorer.

Seat space

The seat material is made of fabric, the challenger is made of imitation leather, and the conqueror and tribute Monet limited edition is made of Nappa leather. In terms of configuration, there is only a low-profile explorer, not equipped with electric adjustment of the main and passenger seats, as well as heating and massage functions of the front seats. The conqueror and tribute Monet limited edition is also equipped with ventilation functions of the front seats.

Finally, let’s take a look at the rear seat configuration. The whole system comes standard with air conditioning air outlet, armrest cup holder and two USB ports. In the measured space, passengers with a height of 170cm can get a head allowance of one punch and three fingers in the front row, and when they come to the back row, they can get two punches directly, and there are more than two punches in the leg space. Thanks to the body structure of the square box, the tank 300 is really excellent in the measured space performance, especially the concave design of the rear roof, which can further improve the head space in the back row.

motive force

The standard 2.0T engine in the whole system has a maximum power of 227 HP and a peak torque of 387 Nm. This engine is the same as the engine above VV6 and VV7, and it is very beautiful just from the book parameters, but how to drive it, we have to look down. In the actual driving process, the dynamic response of this 2.0T engine is relatively positive. As long as a little throttle is given, the linear power will be continuously delivered. However, being positive does not mean rushing, and it will not give you the feeling that your home SUV has a sharp throttle, and it will not be too conservative. To sum up, it is enough, smooth, and not in a hurry.

The 8AT gearbox from ZF is a huge bonus item for Tank 300. It is known that this gearbox has always been a difficult problem in adjustment. However, this 2.0T engine on Tank 300 is well coordinated with the 8AT gearbox, and the gear shifting of the gearbox will not be too active during high-speed driving. Everything is based on ride comfort, which is actually a typical "ZF style". In addition, the smooth shifting process and clear shifting logic can’t pick out any faults, and this gearbox also performs well in grasping the timing when shifting gears.

For a hard-core off-road vehicle, a mature four-wheel drive system and a sound differential are particularly important, and the tank 300 is equipped with the part-time 4wd system from Borgwarner. The biggest feature of this system is the strong rigid connection, which can realize 50: 50 power transmission before and after being completely fixed and locked, and at the same time, add 2.48 times amplification torque of the central transfer case, so that the tank 300 can ensure excellent passing ability when facing up and down slopes and complex road conditions. In addition, the Eaton tooth-embedded differential lock will not be stuck in the process of hanging in and taking off, which is very fast and the overall performance is commendable. Finally, the tank turning and four-wheel drive low-speed crawling mode are good news for off-road white.

The tank 300 adopts the combination of front double wishbone independent suspension and rear multi-link dependent suspension, and the front shock absorber combined with double wishbone structure makes the tank 300 show good support in the face of multi-curved road conditions with large drop. At the same time, the shock absorber can respond quickly to some bumps and small vibrations on the road surface, so as to control and filter in time, and the overall comfort is excellent.

Configuration analysis

There are only four models of tank 300 currently on sale, and the power and appearance are also consistent. Therefore, considering the cost performance, we can draw a conclusion by directly combining the price and configuration. Based on this idea, the author selected a recommendation: Challenger.

> > 2021 tank 300 2.0T off-road challenger 195,800 (recommended index: ★★★★★ ★).

Since the positioning is a 200,000-level hard-core off-road, the challenger is undoubtedly the best choice in terms of comprehensive price and configuration. The price of 195,800 plus money to install a front axle differential lock is equivalent to having a complete set of off-road hardware. In addition, the configuration is also quite rich, such as lane departure warning, lane keeping assistance, 360-degree panoramic image, front seat heating, massage, and L2 automatic driving, etc. Even if you are a user with requirements for configuration, the challenger of Tank 300 can fully meet your needs. Therefore, 200,000 can have a complete set of hard-core off-road hardware and a rich configuration group. Personally, I think the challenger must be the one with the most outstanding cost performance and the most suitable purchase among the four models.

Full text summary

Tank 300 has been given high hopes since its birth. It is necessary to know that hard-core off-road vehicles have no audience, and domestic independent brands do not have many masterpieces in this respect. The appearance of the tank 300 eased this situation a little. With its hard-core appearance, strong off-road capability, rich configuration group and exquisite interior, the tank 300 declared that it is not only a hard-core off-road vehicle, but also an all-round player who takes into account the characteristics of both domestic and urban SUVs.

　　　　 Recently, the auto market talked about it from relevant channels. Roewe D7 will be officially launched on November 8th, and both pure electric (EV) and plug-in hybrid (DMH) models will be launched simultaneously.

　　　　 As a sedan chair with high and medium-grade new energy strength, what is the strength of Roewe D7 and what are its leapfrog values?

　　　　

　　　　 Leapfrog value one: comfort

　　　　 Aside from the fact that different people have different opinions, the first "killer" of Roewe D7 is comfort.

　　　　 Roewe D7 has carefully built the Yunsu intelligent cockpit, which is the best in its class with the widest body, the most advanced intelligent cabin, the best seating space and the most comfortable seats.

　　　　

　　　　 Specifically, the Roewe D7 car is 4890mm long and 1890mm(DMH wide (DMH model), all of which are leading in the same class, which not only makes the car body more magnificent, but also brings the best riding space.

　　　　 Its front seat cushion is 380mm long, and the rear leg space is 933 mm. With the zero-gravity cloud seat, the comfort is the ultimate.

　　　　

　　　　 It’s not enough to have a big body and a large space. Roewe D7 is also equipped with the latest zebra intelligent driving system in the world, and its operating experience is comparable to that of high-end smart phones. It can be said that it is the "most user-aware" in-vehicle system in the current automobile market, which brings native comfort and is equipped with L2-level intelligent driving assistance such as ACC, ICA and AEB lane departure warning, making travel more efficient.

　　　　 Leapfrog value 2: reliability

　　　　 Nowadays, buying EV models is no longer paying IQ tax, but try not to buy "oil to electricity" models. After all, the problems of poor power, short battery life and low safety of such vehicles are widespread.

　　　　 As the first model of Roewe D family, the EV model of Roewe D7 is built on the exclusive platform of SAIC Nebula pure electricity, which is very reliable.

　　　　

　　　　 The development concept of Xingyun pure electric platform is "gradient, expandable and iterative upgrade", which can be compatible with software and hardware forward-looking technologies such as high-pressure casting, solid-state batteries, wire-controlled chassis, full-stack electrical architecture and driverless driving, and embodies the highest level of "China Zhizao" in the automobile industry.

　　　　

　　　　 Based on the advanced platform strength, Roewe D7 EV has a high-end model "the same model" with five-bar rear drive, VGA six-in-one motor with the highest integration level, more and larger bushings, etc., which has strong power and brings better control experience, making it the most stable pure tram in its class.

　　　　 Leapfrog value three: great value

　　　　 I have to say that plug-in models are very popular nowadays. Roewe D7, based on the most long-term value of DMH hybrid technology, launched the "China’s strongest hybrid" DMH model that surpassed DM-i, which can meet the needs of different users.

　　　　

　　　　 The reason is that the Roewe D7DMH adopts the industry’s first powertrain brain PICU, which realizes the "five-in-one" functions of motor control, engine control, hybrid gearbox control, air conditioning thermal management and battery thermal management, and its dynamic response is twice as fast as that of Qin PLUS DM-I..

　　　　

　　　　 Moreover, the Roewe D7DMH model is also blessed by a coaxial P1 motor, a hybrid engine with a thermal efficiency greater than 43%, and a dedicated high-efficiency long-life battery, which makes it have the advantages of long battery life, ultra-low fuel consumption, super quiet and so on, and it is the strongest hybrid in its class.

　　　　

　　　　 On the whole, the Gemini combination of Roewe D7 EV and DMH is expected to become the most powerful sedan with medium and high new energy strength in China.

　　　　 If you are more pursuing power and control, it is recommended to choose Roewe D7EV model. If you pursue both dynamic performance and economy, it is recommended to choose Roewe D7 DMH.