标签： 上海中低端龙凤

Qinghai’s first village cadre junior college class： someone got 17 points in computer test.

　　At present, Li Jiru, a community cadre who has never been confused, has two college students: her son and her; One has just been admitted to the university, and the other has successfully obtained the diploma.

　　It turned out that in the spring of 2015, the Organization Department of Huangzhong County Committee of Xining City cooperated with Qinghai Radio and TV University, and 77 rural community cadres in the county, including Li Jiru, were admitted to the junior college class to upgrade their academic qualifications and received a two-and-a-half-year rural administrative management professional junior college education, which was the first in Qinghai Province.

　　Why did the village cadres go to the ivory tower for further study? What did you learn? What’s the use? Near the graduation season, we approached this group of special college students and listened to the collision and sentiment from the front line.

　　Lijiashan town najia village

　　A 17-point "failed student"

　　After some twists and turns on the mountain road, in late June, the reporter came to Lijiashan Town, 50 kilometers away from Huangzhong County. In the village Committee of Najia Village, Na Jinliang, a 44-year-old village party secretary, is sitting in front of the computer "fiddling". Outside the house, in the 2300-mu plateau potato field, red and white flowers have just blossomed among the green seedlings, and the growth is gratifying. "This is called the potato flowering peony!"

　　Poor mountain villages that were once remote and isolated also began to "touch the net". "I pulled the first broadband for the two committees of the village, and the potato will be sold on the e-commerce platform after the harvest in November." Lao Na told reporters frankly, "This is all by the junior college class ‘ Stimulate ’ Yes! "

　　In the spring of 2015, the junior college class enrolled students. "The organization department asked me to send the registration information by email." At that time, Lao Na was confused. "What is email?"

　　The bigger stimulus is behind: computer class, the first exam, 17 points; Make-up exam, 34 points. Lao Na felt: "Village cadres like me should be eliminated."

　　"Located in the transition zone between the northwest Loess Plateau and the Qinghai-Tibet Plateau, the county is surrounded by mountains on three sides, and its development is relatively backward. Most rural community cadres of the two committees have a weak cultural foundation and their professional quality needs to be improved urgently." Feng Yuanzhi, director of the organization department of Huangzhong County Committee, gave reporters a statistical table of the cadres of the two committees selected in 380 administrative villages in the county in 2014. The data shows that there are more than 2,900 village cadres of the two committees, with an average age of nearly 50, and less than 3% of them have a college degree or above.

　　"The county organized village cadres to study in Wuxi rural areas, and everyone was deeply touched." Zhang Kui, deputy director of the Organization Department of Huangzhong County Committee, told reporters that the natural conditions of individual local mountain villages are not even comparable to ours, but they rely on the development of bonsai cultivation to increase the income of the masses. "The village cadres in Huangzhong all feel that people are actively looking for food, and we are waiting for food."

　　In view of this, in order to improve the construction level of grass-roots organizations and the overall quality of cadres, and create a group of innovative rural leaders who are good at learning, have broad horizons and can get rich, the organization department of Huangzhong County Committee cooperates with Qinghai Radio and Television University, and Huangzhong County Radio and Television University undertakes to open a junior college class for upgrading the academic qualifications of rural community cadres in Huangzhong County … …

　　County TV University

　　College classes are not "guaranteed classes"

　　Stepping into the office of the county TV University, watching the paper "Analysis of the main problems in the reform of rural administrative management system" being bound, Li Jiru, a member of Jinta Community, breathed a sigh of relief to the reporter. "It was revised seven times before and after!"

　　School-land cooperation, rigorous procedures: the junior college class of village cadres in Huangzhong recruits students for the cadres of the two committees in rural communities in the county. "Applicants need to have high school and technical secondary school education, and those who are particularly outstanding or have made outstanding contributions can be relaxed to junior high school," Zhang Kui told reporters. A total of 77 students were enrolled in the first phase, including village party secretaries, village directors, accountants and community cadres.

　　Qi Zhuoma, director of the office of Huangzhong County Radio and TV University, introduced that the academic system of the junior college class is two and a half years, and the major is rural administration. "The courses offered are very practical, including rural policies and regulations, land use planning, tax basis, etc., with a total of 19 compulsory courses and 44 credits. The combination of centralized teaching, individual self-study and online learning is adopted, and the examinations are arranged by the school."

　　Li Jiru, 43, admitted to the reporter that her credit score was in the middle and lower reaches in the first semester. "Later, I found that the course content was very practical and closely combined with my daily work, so I started to study psychiatry. If I didn’t understand it, I had to ask my son who was in high school." As a result, she was "killed" in the second semester and ranked in the top three in the class after the third semester. "Market research and business situation prediction were the best."

　　Na Jinliang, who failed the subject twice, even went to her sister’s house, who was married to a foreign county and became a teacher, to "catch up" with computer information technology. "We can’t be obsolete products of the times!" The third exam, finally successfully "won"! Nowadays, the agricultural products of the village are sold online, and the former "hanging students" have turned into e-commerce experts.

　　"Students from the grass-roots level cherish such learning opportunities, and they keep asking questions in class to make the teachers faster ‘ I’m bored to death ’ ！” Tian Guanghong, a teacher of Huangzhong Radio and TV University and the head teacher of the first batch of 77 students, said with a smile to the reporter, "Put the teacher ‘ Bored to death ’ Well, in the future, we can take the masses for development! "

　　Strict study is more strict: at the end of June this year, the junior college class ushered in the graduation season. Of the 77 students, 69 successfully received the graduation certificate, and 8 people failed to complete their studies because of various reasons such as failing the course, so they could only keep their student status and postpone graduation, accounting for more than 10%.

　　Lushaer town Heping community

　　"What is more precious than a diploma is vision."

　　How do women safeguard their rights and resolve conflicts? In a few words, Xie Yongwen convinced Chen and his wife in the community and turned around and went home. "The junior college class has gone to school with policies and regulations, otherwise residents will have to catch something when they come to the door."

　　As the deputy director of lushaer town Heping Community, Xie Yongwen shed tears when talking about the college diploma she just got: "I used to be a laid-off worker, and I have been working in the community for 14 years." She looked up and was quick to talk. "Now, we grassroots cadres have become college students, and we feel that our thinking is more active than before, and our words are more car-scrapping. What is more expensive than a diploma is vision! "

　　"Grass-roots administrative means are not scientific and standardized enough, and government affairs are not open enough, even becoming a mere formality … …” For Li Jiru, the graduation thesis with seven drafts is not only a "graduation ceremony", but also a systematic reflection and reflection on daily work. Ivory tower ’ On the contrary, I thought of many problems that I had not found before, and the improvement work has a clear grasp. "

　　As the first college student in the family for generations, Qi Yongyan, the village secretary of Hougou Village in Tumenguan Township, was also inspired by the course of rural environmental protection in the junior college class. He quickly mobilized the villagers to renovate the village appearance, plant flowers and grass, and green the village roads, becoming a well-known demonstration model, which not only won the opportunity of the county-wide on-site observation meeting, but also won the approval of the plateau beautiful countryside construction project involving more than 2 million yuan on the spot.

　　There are ideas for development, and the people get benefits: "We also demonstrate the cultivation of Chinese herbal medicines such as angelica and astragalus. Now the per capita income of villagers is 9,200 yuan, almost double that of three years ago!" Qi Yongyan is full of confidence.

Forty Years of China’s Literary Creation： From ＂Wound Literature＂ to ＂Network Novel＂

　　Forty years of China’s literary creation: from "scar literature" to "online novel"

　　China news agency, Beijing, October 6 (Reporter Gao Kai) "Literary changes are influenced by the world, and the rise and fall depend on the time sequence" (Liu Xie, Southern Dynasty), from "scar literature" to "online novel", China’s literary creation has experienced colorful ups and downs with social changes in the past 40 years.

　　In 1977, the 11th issue of People’s Literature published Liu Xinwu’s "Head Teacher" in the headline of "Special Short Stories". The novel was criticized as "criticism and enlightenment" and the pursuit of authenticity, which exposed the spiritual poison caused by the "Cultural Revolution" to teenagers. In 1978, a wave of literary creations revealed the harm of the Cultural Revolution to the people’s spirit, such as Wound by Lu Xinhua and Soul and Body by Zhang Xianliang, told the spiritual history records of a generation of China intellectuals who reflected on the Cultural Revolution. It was called "Wound Literature" in the literary history, while The Head Teacher was regarded as a "pioneering work".

　　This year, in an interview with the media, Liu Xinwu said that "scar literature" is more about expressing thoughts, opinions and viewpoints, rather than really digging deep into the literature itself. In fact, when literature continues to progress, and then the creation is required to truly return to the literary ontology, it is far from enough to express the views on social life. "Trauma literature naturally melts with the development of the times."

　　What the reform has brought to China people is not only the abundance of material life, but also the expansion of individual thought and living space.

　　Since 1978, with the economic and social changes, Dangdai’s literary publications such as October, Flower City and Everyone have come out in succession, and they have quickly become fertile ground for the growth of literary creation.

　　After the "scar literature", a large number of reform works emerged, from Zhang Jie’s "Heavy Wings" to Ke Yunlu’s "New Star", which aroused widespread public concern. "New Star" appeared as a avant-garde literary image that reflected realistic problems and confronted social contradictions, and its adaptation of the TV series of the same name gained unprecedented attention and ratings at that time.

　　In 1986, Lu Yao’s Ordinary World interwoven daily life with huge social conflicts, showing the difficult and tortuous road that ordinary people have taken in the historical process of the great era. This award-winning work of Mao Dun Literature Award not only won the recognition of the literary world, but also aroused strong resonance among readers and became the "explosion" of that year.

　　China literature is increasingly returning to literary noumenon, and it is more inclined to pure literature.

　　Since the middle and late 1980s, a number of outstanding writers, such as Yu Hua, Su Tong, Liu Suola, Acheng and Ge Fei, have successively published their "golden" works.

　　In 1985, Mo Yan published the novella Transparent Carrots in China Writers, which added a wonderful stroke to the literature in the new period with magnificent imagination and expanded the creative space of novels in the new period. Mo Yan became famous in one fell swoop. Twenty-seven years later, he won the Nobel Prize in Literature because his works "magical realism blended folk stories, history and contemporary society".

　　Chen Jiangong, vice chairman of the Chinese Writers Association, said that during the period from 1978 to 2008, China’s literary creation, writers constantly expanded the realm of "ego", and integrated "ego" into the feelings of home and country, national worries and joys, and the people’s upsurge of creating history and the torrent of national rejuvenation. ? From "non-ego" to "ego" and from "ego" to "ego", the creative subject of literature has finally found its own artistic and historical orientation, which is the mystery of the outstanding personality of literary creation and the heavy and vigorous literary pattern over the years.

　　With the progress of science and technology and social development, the Internet has increasingly entered the lives of China people, and network literature has emerged. Since Cai Zhiheng’s online novel "The First Intimate Contact" became popular in 1998, China’s online literature has gone through 20 years.

　　With the development of film, animation, games and other related industries in recent years, the annual income of many online writers has reached "tens of millions".

　　Born in 1981, the online writer "Tang Jiasan Shao" has owned his own cultural investment company, ranking first in the rich list of online writers in China for many years. In addition to the material sense of existence, after years of development, China online writers have also become a member of the mainstream literary creation. Tang Jiasan believes that the traditional literary world has accepted and tolerated online literature to a great extent. With the network literature entering a new turning point in history, the network literature, which started from leisure and entertainment, has also shown a positive trend in the creation of realistic themes.

　　Literature comes from the times and also records the times. Looking back on the 40 years of reform and opening up, China’s literary creation is magnificent, and the future can be expected. As Mr. Lu Xun said, "Infinite distance and countless people are all related to me". (End)

A new round of strong cold air will hit the central and eastern regions, and the local temperature will drop by over 12℃

　　BEIJING, Nov. 15 (Xinhua) According to the latest weather forecast, affected by strong cold air, there will be a large-scale gale cooling and rain and snow weather process from north to south in China from 16th to 18th. The temperature will drop by 8 ~ 10℃ in most parts of the central and eastern regions, and the temperature will drop by more than 12℃ in some areas. There are 4 ~ 6 northerly winds in most areas north of the Yangtze River, and the gusts can reach 7 ~ 8.

　　Cold air has caused temperatures in Northeast China and North China to hit a new low in winter.

　　In November, several rounds of cold air continuously pulled many places in China from late autumn to early winter from north to south, and some areas ushered in the first snowfall or "coldest day" in the second half of the year.

　　Taking the 14th as an example, the temperatures in Northeast China, North China, Huanghuai and other places dropped significantly, with most areas in Northeast China and North China spending the coldest day since this winter.

　　According to the weather forecast, the highest temperature in the north-central part of Northeast China and the eastern part of Inner Mongolia fell below freezing point on 14th, while the lowest temperature dropped below minus 10℃. For Harbin, Changchun and many other places, it is the first time this winter to experience that the temperature is below 0℃ all day, and the highest temperatures in Beijing and Tianjin will also hit a new low this winter. It is estimated that by the 15th, Beijing, Shijiazhuang and other places in North China are expected to refresh the lowest temperature since the second half of this year.

　　Sun Jun, chief forecaster of the Central Meteorological Observatory, said that the cold air currently affecting the central and eastern regions began to affect China on the 13th, and the impact period was mainly concentrated on the 13th and 14th.

　　"The current round of cold air has a small influence range and weak intensity, mainly affecting northeast China, North China, Huanghuai and Jianghuai areas. The cooling range reaches 4 C-6 C, and the local area exceeds 8 C. At the same time, the above areas are accompanied by 4-5 northerly winds." Sun Jun said.

　　According to reports, as far as the cooling situation is concerned, in this round of cooling, the cooling rate in Hebei is relatively large. Among them, from 8: 00 on the 13th to 8: 00 on the 14th, the temperature drop in mountainous areas in western Hebei, such as Zanhuang, Lincheng and Neiqiu, reached more than 10℃. During the daytime on the 14th, the temperature in the eastern part of Northeast China, Huanghuai and Jianghuai areas will be lower than that on the 13th. At present, the front of this cold air has reached the middle and lower reaches of the Yangtze River, but it will not continue to affect Jiangnan and South China southward.

　　A new round of strong air conditioning has cooled down locally in the middle and east of the road or exceeded 12℃

　　However, when people in Northeast China and North China are discussing the new low temperature, a new round of strong cold air with larger scope and wider influence is already on the way.

　　According to the forecast, starting from the night of 16th, a new round of strong cold air from the Mongolian Plateau will enter China, Inner Mongolia and northern Xinjiang, and will affect most of the central and eastern regions from north to south. Affected by this, there will be a large-scale gale cooling and rain and snow weather process from north to south in China from 16th to 18th.

　　According to meteorologists, the intensity of this round of cold air is stronger than that of the cold air from 13th to 15th, and its influence is wider, which will have a more obvious impact on the cooling in the southern region. In addition, the impact of this round of cold air process is mainly caused by strong winds.

　　According to the forecast, due to the influence of this round of strong cold air in the future, the temperature in most parts of the central and eastern regions will drop by 8 ~ 10℃, and the temperature in some areas will drop by more than 12℃, and the ground minimum temperature line of 0℃ will be pressed southward to the area along the Huaihe River in the early morning of the 19th. There are 4 ~ 6 northerly winds in most areas north of the Yangtze River, with gusts of 7 ~ 8, and 7 ~ 9 winds in the eastern and southern seas.

　　In terms of precipitation, there will be small to medium snow or sleet in most parts of eastern Inner Mongolia and Northeast China, heavy snow in eastern Jilin, small to moderate rain in Huanghuai, Jianghuai, Jianghan, Jiangnan, eastern Southwest China and South China, and heavy rain in parts of Jiangnan. In addition, from 16th to 17th, there was little to medium snow or sleet and local heavy snow along Tianshan Mountains in northern Xinjiang.

　　"This round of cold air process has the characteristics of fast moving speed, wide influence range and large cooling range. Cold air entered Inner Mongolia from the night of 16th to the middle and lower reaches of the Yangtze River on the night of 17th. On the night of 18th, cold air will continue to move southward and reach the South China Sea. It can be said that in just two days, it swept across most areas in central and eastern China from north to south. " Sun Jun introduced.

　　Regarding the impact of cold air on agriculture, Sun Jun introduced that around the 19th, early frost will appear in parts of the western and southern parts of Huanghuai, Jianghuai and other places, and the windy and cool rain and snow weather is not conducive to facility agriculture and animal husbandry production, late sowing of winter wheat and the growth of open-field vegetables. For the southern region, the rainfall in the south of the Yangtze River from 17th to 18th is slightly unfavorable to the drying of autumn harvest crops such as late rice, fruit harvesting and the robust growth of autumn sowing crops, but it is beneficial to increase the storage capacity of reservoirs and ponds.

　　Why is cold air so frequent when winter comes too late?

　　Recently, the cold air affecting China has been coming one after another. The temperature in many places from north to south has dropped rapidly in a short period of time, and many netizens lamented on social networks that "winter came off guard".

　　For the frequent cold air attack, Sun Jun analyzed that the fundamental reason for the frequent cold air process in China in autumn and winter is the difference in thermal properties between land and sea.

　　"In autumn and winter, the land will form a strong high pressure, and the ocean will form a low pressure. The horizontal pressure gradient force will make the atmosphere move from a place with high pressure to a place with low pressure. From the perspective of climate system, the reason why cold air frequently moves south in autumn and winter is that the subtropical system and tropical system move south, the warm and humid airflow moves south, and the ground cold high pressure tends to be active in the middle and high latitudes, so the northwest airflow guides the cold air mass to move south. " Sun Jun said.

　　In the recent "Direct Weather — — In the program "Talking to Scientists", Wang Yongguang, the chief climate expert of the National Climate Center, predicted this winter’s climate, and said that from the previous data forecasting model and diagnostic analysis, China may still be warmer this winter, "the impact of warmer air quality can not be ignored, including Beijing-Tianjin-Hebei region and Yangtze River Delta region, and it is still necessary to strengthen prevention".

　　As to how to define "cold winter" and "warm winter", Ding Yihui, academician of China Academy of Engineering and special adviser on climate change of China Meteorological Bureau, explained that the climate change can be described by two parameters, one is the average temperature, and the average temperature of a winter for 90 days exceeds the average for many years, which is warm winter, and the other is cold winter, which is the problem of average. Another parameter is extreme events, such as sudden and violent cooling in a few days in a winter and cold wave weather.

　　"If the average is a warm winter, it does not mean that there will be strong cold events and warm events under this warm winter." Ding Yihui said.

Playing badminton skills, you can come in and have a look if you like to play badminton.

The two key techniques of the ball are footwork and technique. There is an image metaphor that the technique is like a move and the footwork is like an internal force. If you want to learn badminton well, it is equally important to master the correct footwork and technique.

First, the footwork:

1. Look at the manual waist: (Observe the opponent’s movements and prepare to move your center of gravity in advance)

2. Lift first and then lift: (Watch the opponent swing out, lift the center of gravity and lift the shoulders, ready to start)

3, chasing the ball to catch the pace: (When moving, you must look at the trajectory of badminton, and the pace must be before the ball falls)

4, bow to the point: (run to the point and then drop the center of gravity, ready to hit the ball)

5, twisting the hip first: (No matter what pace, the first move must be the hip)

6. There are several steps: (How to get to the point depends on how you predict the distance and then design the collocation of small steps)

7, the calf slightly off: (when receiving the ground ball, the calf and foot are slightly off, reducing the center of gravity)

8. Round your arms: (During the pace, you should also cooperate with your arms. You must not slouch and exercise.)

9, jumping danger: (when chopping, beginners had better not jump, it is difficult and there are many mistakes)

No worries about retreating: (In any case, retreating is the most difficult thing to master at first. Once you master it, the whole audience will live.)

Second, the technique:

1. Hold the racket tightly: (In the non-hitting state, the racket cannot be held tightly, and the handle should be flexible to rotate for different hitting actions; When hitting the ball, keep your fingers tight on the racket, especially the index finger and thumb, to ensure that the hitting action is crisp and the line is clear.

2, long swing and short shake: (When hitting the ball, especially when hitting the long ball and killing the ball, the shoulders and arms should be completely released, and the hitting is guaranteed and the big action can confuse the opponent; At the last moment of hitting the ball, the change of the line and the landing point control the whole wrist jitter)

3, high pressure and low lift: (after playing the backcourt, the wrist should have the feeling of forward pressure, otherwise the ball will be vulnerable to attack when it falls slowly; When defending, the arm should be lifted fully and quickly to avoid passive beating)

4, playing far and near: (the backcourt ball must first run to the position, the arm drives the wrist, and the amplitude is large and hard; The ball in the frontcourt is small, the forearm is firmly extended, and the wrist and fingers rotate, with a small amplitude.

5, the opposite turn flat lift: (put a diagonal short ball in the middle and front court, the wrist should turn back and pick up; Draw fastball flat in the middle and front court, without putting down the racket, and use the forearm to exert force.

6. Front-side back-to-back: (The forehand handball body rotates backward and sideways. As a compensation, the wrist control racket face should also rotate at the corresponding angle; When playing backhand, the body is fully unfolded with the back to the opponent, the arm swings for a long distance, and the wrist force should arrive in time)

7, strong pursuit of slow gear: (when the attack is favorable, we must constantly speed up the attack rhythm, arm and wrist movements are coherent and rapid; When the opponent attacks continuously, take the initiative to change the rhythm of the opponent’s continuous attack by lightly blocking and letting go.

8. Soft dance and crisp strike: (All movements of badminton should be very coordinated and even gentle; But the moment of hitting the ball must be crisp and neat. From the waist to the wrist, the hitting force should have a violent pause, followed by coordinated body movements)

＂Beauty Technology＂ in the Post-epidemic Era： Digitalization Empowering Intelligent Manufacturing and Boosting the Upgrading of Beauty Industry Chain

In the spring of 2020, a sudden epidemic caused great changes in consumers’ habits and lifestyles, and various new demands from users turned to force enterprises to make an imminent transformation.

Under the epidemic situation, all walks of life have "passively" reshaped all kinds of "new normals". At the same time, technology and digitalization have helped the industry to "actively" empower all links in the industrial chain and help enterprises transform and adapt to these new normals. Bain’s latest report shows that the COVID-19 epidemic has greatly accelerated the digital transformation of the global retail industry. With its leading digital maturity, the Asia-Pacific region has not only promoted the development of the whole industry, but also pointed out the direction of digital transformation for other regions.

How to develop the internal circular economy in China is determined not only by the current global economic environment, but also by the economic growth mode of China. Under the strategic basis of expanding domestic demand, "internal circulation" will lead all walks of life to upgrade the quality of consumption.

Under the influence of market diversity and other factors, how can brands win the "new normal" in the post-epidemic era? Recently, the "China Smart Creation Promotion Plan" initiated and hosted by 21st century business herald, a leader of digital think tank financial media, led a delegation to visit Ruxin’s Fengxian production base in Ruxin China, and held a roundtable forum on smart technology empowering beauty industry in Ruxin Greater China Innovation Headquarters Park to discuss with relevant industry experts the internal logic of technology empowering beauty industry in the post-epidemic era, so as to find new demands, new consumption and new opportunities for the beauty industry in the future.

The new trend in the post-epidemic era: the dimension of beauty is becoming more and more comprehensive

China market is becoming the development booster of global enterprises. Ruxin Group has also made great progress in the vast China market. Thanks to China’s stable market, bright prospects and open business environment, China has grown into the world’s largest market for Ruxin, a foreign-funded enterprise, since it entered China for 17 years.

For example, Fengxian District, the Oriental Beauty Valley where Nuxin is located, is the capital of cosmetics industry in China.

According to Gu Weixing, director of the Investment Promotion Office of Fengxian District People’s Government, the international beauty and health giants have paid more and more attention to the China market and China consumers since 2016. "Cosmetic enterprises in Fengxian account for more than one-third of the total number of cosmetic enterprises in Shanghai. Putting it all over the world, China’s achievements in the prevention and control of this epidemic will inevitably increase the confidence of international brands in the China market and further enhance their vision of increasing investment in China. " Especially in recent years, with the domestic consumer demand, brand building and industrial scale jumping far beyond the imagination of international big names, "the annual growth is double digits, at least more than 30%, which not only shocked them, but also made them feel a sense of crisis and eager to participate in this market. Shiseido has settled in Oriental Beauty Valley this year, and more international brands such as L ‘Oré al and Chanel are also in close talks with us. Oriental Meigu has gradually become the bridgehead for China brands to "go out" and foreign brands to "come in". "

Jin Jian, executive president of Shanghai Daily Chemicals Industry Association, said that the main income of China cosmetics industry exceeded 70 billion in 2019, and it is expected to reach more than 100 billion by 2025. "Shanghai is the forefront of China’s cosmetics industry. In 2019, the output value of Shanghai’s cosmetics industry was about 40 billion, and its exports exceeded 3 billion. About 80% is commissioned processing. There are about 60 headquarters of multinational companies in Shanghai, and there are also many research centers of domestic and foreign enterprises. "

After the outbreak, many new demands, new models and new categories have emerged in the cosmetics industry. Jin Jian believes that first, cutting-edge products and products with new functions have become new trends. "For example, online celebrity likes beauty products with goods, and consumers pursue more innovative, functional and cheaper cosmetics, including the rapid development of intelligent beauty instruments." Second, it shows the deviation of consumption behavior. "From most offline channels, such as specialty stores, department stores and supermarkets, it gradually turns to online sales, and the proportion of online sales has reached more than 70%." Third, the proportion of local brands has gradually increased, and there has been a new national trend in beauty products. "Fourth, after the epidemic, the cosmetics industry is also more inclined to the big health industry. Beauty and health are reflected in all aspects, not just the face."

Behind this, there is also the soil for the rise of smart beauty instruments. Gong Wei, an observation partner of Meiye, said, "The core factor of the rise of home beauty instruments is that the China market is very large and consumers have demand. Second, young people’s consumption concepts are constantly changing. Customers born after 1990 may not want to lie in the beauty salon for two or three hours. "Young consumers have gradually become important users and growth points of household skin care products and household beauty instruments."

Gong Wei thinks, "From the perspective of beauty service industry stores, the equipment is getting smaller and smaller, and home beauty instruments seem to have taken away some consumers. But in fact, we find that consumers are gradually maturing. Whether it is going to the store, home beauty instruments or skin care products, the relationship between the three is the integration and competition, which just reflects that consumers’ demand for beauty is becoming more and more comprehensive, which is a very good trend. "

Jin Liyin, deputy director and professor of the Marketing Department of Fudan University School of Management, believes that the structure of the cosmetics market has changed from concentration to diversification. In recent years, domestic niche brands have risen rapidly. "Consumers no longer fix their choices on traditional big brands, but are willing to try more diversified brands, from the external value of the brand to the internal value conversion. Enterprises need to do in-depth segmentation in order to master diversified needs. In addition, the boundaries of cosmetics industry are constantly expanding, and many new technologies are integrated with cosmetics, resulting in the concept of solutions. To satisfy consumers, it is more important for cosmetics companies to expand their horizons. It may be a more important trend to do more industrial integration and broadening. "

Digital empowerment manufacturing: improving quality and efficiency

These new demands are observed, such as the continuous expansion of investment in China market. In 2014, Ruxin invested 500 million yuan to complete Ruxin Greater China Innovation Headquarters. In 2019, the second phase project of Greater China Innovation Headquarters Park with a total investment of 360 million in Fengxian District of Shanghai has also broken ground.

Preview of the effect of the second phase project of Ruxin Greater China Innovation Headquarters Park

After the resumption of work, a total of 1,200 38-meter piles were driven on May 6, and the foundation construction has been basically completed. Now, the rough outline of warehouses, workshops and office buildings can be clearly seen from the bird’s eye view of the project site. It is expected that the project will be handed over in mid-October next year and the factory will be relocated and mass-produced in January 2023.

For example, President China solemnly said, "This is a challenging time node goal, and we will also work together to overcome difficulties in order to achieve the goal: if the new future is in China."

According to the Bain report, if retail enterprises want to maintain rapid development in the rapidly changing Asia-Pacific market, it is urgent to choose correct development strategies and give priority to the following six areas: remolding value proposition, winning in digital interaction, from heavy assets to heavy operation, doing a good job in terminal distribution and supply chain flexibility, clarifying ecosystem goals, and digital upgrading.

Ruxin also responded to these aspects in time. By constantly improving the strength of scientific research, such as introducing science and technology into products and services, we will continue to lead the development direction of domestic industries while serving China consumers.

During the visit, Qi Xingdong, vice president of supply manufacturing in New Greater China, said, "Taking the domestic cycle as the main body means that expanding domestic demand will become the development focus of China for a long time, and it also means that more policies and resources will be inclined to expand domestic demand in the future. At the same time, by taking advantage of China’s huge market advantage and tapping the potential of domestic demand, we can promote the integration of domestic market and foreign market. If you are familiar with the China market and China consumers, you are full of confidence in the future of the China market. "

At the 3rd China International Import Expo(CIIE) to be held in November this year, Nu Skin will make its debut, and use this international stage to showcase the latest and high-quality intelligent skin care black technology products.

For example, Sheng Ziren, vice president of marketing in New China, said, "Our company began to enter the field of beauty instruments 19 years ago, and the self-cultivation beauty instruments have been updated to the third generation. At the end of this year, we will produce new products. At present, in the Chinese mainland market, the performance of beauty instrument series products accounts for more than 40%. "

According to reports, the newly launched ageLOC Boost porcelain polishing machine this year is the first product adhering to the latest research and development concept of the trinity of scientific research, technology and sources, and will also be exhibited in China International Import Expo(CIIE).

"This product incorporates innovative variable pulse micro-current technology, uses safe raw materials to stimulate skin vitality and bid farewell to skin inertia, which is a new milestone in NU SKIN’s research and development history. In addition, we cooperated with a world-renowned award-winning design company to develop the shape of Boost porcelain polishing machine. The concept of ergonomics was cited in the design, and the keyless and magnetic induction charging were integrated to maintain the texture and make consumers more comfortable and convenient to use. Really achieved the perfect combination of new technology and new aesthetics. " Sheng Ziren introduced.

In addition, there is another beauty instrument ageLOC Me, which is at the forefront of personalized skin care technology. This is an instrument from personal tailor, which can choose different skin care products according to different skin types and skin problems of everyone. What is more challenging is that even the same person chooses different skin care products in different seasons and different geographical environments. Sheng Ziren said, "We have invested more than 40 million US dollars to develop this product. More than 100 engineers and technicians have developed machines for five years, and combined with intelligent skin care instrument terminals, more than 2,000 formulations and skin test apps, they provide customers with exclusive maintenance products."

During the day’s visit, Ju Hong, director of the new personal care products Fengxian production base, said that the new product research and development will present two characteristics: "intelligent creation" and "digitalization". The second phase project of Greater China Innovation Headquarters Park, which represents Ruxin’s top-level intellectual manufacturing level in the world, will be built according to the standard of Industry 4.0, adopting the latest technology and intelligent management system, and implementing quality management throughout the whole production process, including product whole-process traceability anti-counterfeiting platform, automatic storage system, seamless production and logistics links, etc. "It is estimated that the production capacity can be doubled after completion, which can better meet the demand generated by the expansion of domestic demand."

In the first quarter of this year, over 80% of Ruxin’s revenue came from the company’s digital construction. In the future, it will continue to strengthen the company’s digital construction through strategic investment in technical infrastructure and digital tools, and feed back its business with technical digitalization.

The second phase of the project will build 12 new product production lines to realize the combination of automation, intelligent manufacturing and flexible manufacturing. After the completion of the project, Ruru’s production automation level will be improved, production efficiency and product quality will be improved, and the labor cost will be further reduced. By reducing the interference of human factors in the production process, product quality, safety and production efficiency will be improved, Ruru’s position in the cosmetics market will be improved, and the competitiveness of enterprises will be enhanced.

For example, the Fengxian District Government of Shanghai where Nu Nu is located is also very supportive of its new projects. For example, the second phase of Nu Nu Greater China Innovation Headquarters Park is a key project in Shanghai. On the site selection, the Fengxian District Government gives strong support to Nu Skin, which is convenient for enterprises and neighboring industries to have closer exchanges in technology and industrial chain, and it is more favorable to attract outstanding talents by relying on regional advantages.

Grasping the New Demand of "Post Wave": Individualization and Diversification

For example, one of the highlights of the new factory project is flexible manufacturing, which means that it can better meet the needs of young consumers. Ju Hong said, "At the initial stage of the project design, we have fully realized that the future consumers are a very personalized generation, and they like to be different, personalized and customized. We have designed a total of 12 production lines. In the future, through the cooperation of multiple production lines, we can flexibly schedule products to meet different types of packaged products and realize flexible manufacturing. Customer-oriented, with demand for fixed production. "

Nowadays, Generation Z (post-95 and post-00) has started to enter the university or the workplace, and its consumption power is constantly improving. Together with the "millennials", it has become the main force of consumption. According to McKinsey’s latest Research on Generation Z Consumers in Asia-Pacific Region, Generation Z wants brands to be personalized and customized, which can make them different, so brands can’t be satisfied with their past success. In order to maintain the first-line position in the market, brands need to give full play to their traditional advantages and invest in rapid and sustainable innovation.

These young people live in the digital world, and their study, shopping and entertainment are inseparable from the digital environment. They are the real "net-born generation". Being picky and accustomed to meeting their own requirements, Generation Z likes to study products before shopping, especially willing to compare prices. In China, the proportion is 50%. Generation Z also has more requirements for services and functions, such as personalization, customization, exclusive or limited products, and joint models.

How to win these "back waves" in the post-epidemic era?

Ruxin’s answer is to continue to strengthen the pace of "brand rejuvenation" on the demand side, aim at young consumer groups, and make innovations and changes from product lines to pricing. In order to keep interactive communication with young consumers, we should optimize the consumption experience of young people in both marketing activities and product design, and make the whole link process of understanding, planting grass, buying and experiencing accurate, direct and fast.

Jin Liyin believes that the cosmetics industry is a fully competitive industry with a high degree of product homogeneity. "It is an industry with commanding heights in marketing. Many companies have done a good job in manufacturing technology and product research and development. Who can gain insight into consumer demand in time, iterate quickly, and improve brand power, who may win."

It is worth noting that when describing consumer portraits, first, the segmentation needs of different age groups are different, and second, from the functional point of view, the needs must be related to the scene. Third, the market cannot be simply and extensively divided into first-,second-and third-tier cities. "The demand crowd cannot be solidified. It was hard for us to imagine that men also used skin care and cosmetics. Enterprises should look at this very fast-changing market in China with a more open and divergent thinking. " Jin Liyin said that products like beauty and technology, "to improve consumers’ cognition and acceptance, leading brands should do some market education. When enterprises research and develop products, they are more from a technical point of view. When facing consumers, it is necessary to go technical and start from the perspective of solving problems. "

How to win with products? An excellent product either needs technical barriers or depends on scale effect to win. "The beauty industry is an industry with a relatively high degree of homogenization. From this perspective, good products must have differentiated value."

In addition, the Bain report believes that the attack of COVID-19 has accelerated the trend of "pursuing cost performance" that emerged in 2019, and the online trend has also accelerated. Bruno, a global partner of Bain Company, said, "Consumers have no choice but to rely on online shopping because of the epidemic. Even after the opening of offline stores, many people continue to choose online shopping."

The live e-commerce that was still unknown three years ago achieved a blowout in 2019, which more than tripled. At present, it accounts for 4% of online retail sales and 1% of total retail sales. The online shopping festival is in the ascendant, and the channels are further transferred to online, which makes the promotion rate of various categories increase significantly in 2019: personal care products, home care products and maternal and child categories are particularly obvious. In 2019, the online promotion rate increased from 40% in the previous year to 43%, while the offline sales promotion rate was only 23% in the same period, far below the online level.

Deng Min, global partner of Bain Company, said, "Faced with the uncertainty of the future, brands need to upgrade and innovate themselves. Only by closely tracking and reassessing the market, industry environment and consumption behavior patterns in the post-epidemic era can we optimize and establish a product portfolio that meets consumer demands and reasonable pricing. "

Brands need to sort out product innovation plans, accelerate the launch of new products in the post-epidemic era, and at the same time lay out high-end and parity segmentation. In addition, brands should also follow the "4D" rule, focus on winning channels, attach importance to online, O2O and live broadcast, constantly build consumer trust, and root in the local market: Design for China consumers, realize China team’s decision in China, Deliver at China speed, and promote the digitalization of China business.

Challenges and opportunities of industrial chain: talent cultivation and technology empowerment

China’s beauty industry is on the road of independent industrialization, and at the same time, it faces certain challenges.

"From the perspective of the development of China’s cosmetics industry, the biggest bottleneck is the gap with international brands in research and development capabilities and scientific research talents." Jin Jian, for example, hyaluronic acid is a very mature product in the industry, but the cost, purity and purity of its raw materials will affect the function and price of hyaluronic acid. "On the other hand, cosmetics also need to be beautiful, packaged, convenient and practical."

From raw materials to hardware design, cosmetics need strong industrial chain support. "There are industrial defects, because the history of this industry in China is relatively short. Others have accumulated for 400 years. No matter how fast we move, it is impossible to finish the precipitation of others for 400 years in 30 years." Gong Wei said that during his inspection tour in France, the other party provided an official handbook. "There are 400 enterprises in it, and it’s like finding a treasure when we get the handbook. Divided into several categories, such as raw materials, flavors and fragrances, brand design, packaging design, etc., similar to corporate yellow pages. For example, a brand design company has a clear name, which year it was established, how many employees and how to contact them, so it can be directly docked. However, this aspect has not yet become a system in China. "

In addition to merchants, for consumers, new brands are emerging one after another, and there are more and more contents that need to be "learned". "For example, hyaluronic acid, consumers don’t know how to distinguish between good and bad. These more detailed science popularization needs not only the industry itself and associations to standardize, but also more mature concept science popularization for consumers. At the same time, it will be better for the government to start promoting it. "

How to cultivate this industrial chain? Gu Weixing said that most industries in China are in the process of continuous learning, moving towards independent research and development, creating independent brands, and exploring the path of internationalization. "Up to now, we have made some cutting-edge brands in China, breaking the original offline channels and expanding various new sales channels such as online marketing."

To improve the industrial chain, in addition to raw materials, research and development, and brands, "we still have a big gap in some core technologies, and we still have to rely on talents to catch up." For example, many brand products are good, but there is no good marketing and design, which gives people the feeling that they are just one level away. At this time, professionals in the field of industrial design are needed, and this aspect is still not perfect. Our government must connect with universities from the perspective of industry management to keep up with market demand. Play a role in industrial ecology, talents and functional agglomeration. "

In addition to cosmetics research and development, there is a shortage of talents in downstream service organizations. Gong Wei said that many talents in the domestic cosmetics industry were trained by international manufacturers in the early years. "But there are no professionals in this field in our beauty salon industry. The supply of talents in the medical and beauty industry is very small. There are only 15 doctors of plastic surgery who graduate from China every year, which can’t fully meet the needs of this market. "

From the perspective of industrial agglomeration, Oriental Beauty Valley has made its own way: at present, Oriental Beauty Valley has formed an industrial cluster covering biomedicine, beauty and skin care products, perfume, food, health care products and other categories. And eight centers, including R&D center, design center, testing center, exhibition center, marketing center, experience center, industry service center and expert guidance center, have been built. These eight centers serve all kinds of innovative enterprises in the beauty and health industry in the United States and provide personalized and professional services for enterprises in the whole industry chain of the beauty and health industry.

In terms of talent gathering, Dongfang Meigu Research Institute was established with Shanghai Universities of Applied Sciences, focusing on cosmetic science and technology research and development, and involving two professional directions of cosmetic art design and brand marketing management at the same time, providing the latest technical support platform and abundant talent resources for small and medium-sized cosmetic enterprises; In terms of supporting services, we will cooperate with Shanghai Entry-Exit Inspection and Quarantine Bureau to build one of the most advanced cosmetics testing laboratories in China to provide convenience for import and export enterprises. In terms of R&D and innovation, cooperation with the National Cosmetic Quality Supervision and Inspection Center has provided testing services for enterprises with higher efficiency and lower cost; In Fengxian District, the first service pilot window connected with the Trademark Review Cooperation Center in China has been set up.

From the manufacturing point of view, Sheng Ziren said, "The combination of beauty and technology is an inevitable trend. From the past, it relied on ingredients, and then on technology, machines, big data and artificial intelligence. In addition to finding market demand, another possibility is to create market demand, because many times excellent product consumers don’t know it. Now is the time to communicate in a language that consumers can understand. How to make consumers feel the benefits when good products come out is something that enterprises need to manage well. In terms of product quality assurance, Ruxin strictly follows the whole process quality management system of "6S Quality Measures" and strictly checks the standards from six aspects: topic selection, source, specification, standardization, safety and demonstration to fulfill its commitment to product quality. "

Industry tips:

Oriental Beauty Valley covers beautiful and big health industries such as cosmetics and biomedicine. From the perspective of cosmetics industry, in terms of quantity, the number of enterprises in Oriental Beauty Valley accounts for more than 1/4 (26%) in Shanghai, ranking among the top in the city, accounting for more than 40% of the sales of related enterprises in the city. It is a large-scale cosmetics gathering place in Shanghai.

Shanghai Daily Chemicals Industry Association is a municipal social organization established on December 9, 2005 with the approval of Shanghai Economic and Information Technology Commission and Shanghai Social Organization Administration. The association covers four major daily chemical industries, including cosmetics, flavors and fragrances, detergents and toothpaste.

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China football is ＂new＂ again.

　　Text |Zhang Bing

　　From Dalian Barracuda Bay Stadium

　　Dalian’s climate in early autumn is very pleasant, and no matter how many troubles are swept away under the 20-degree sea breeze. Recently, China Football, which has encountered a lot of troubles, also came to Dalian to have a blow.

　　As we all know, Dalian is a city of football. If we say that in the past 30 years’ football professionalization in China, both Dongbei Road Primary School, the cradle of international players, and Dalian Shide, the eighth champion, have made football an indelible memory of this city.

　　Then, in 2023, with the end of the three-year special period, the barracuda Bay Stadium was newly completed, and many games with the China Football Team successfully landed in the new competition cycle. It can be said that football in China has set sail again in this beautiful coastal city.

　　New stadium, new events

　　On the evening of September 6th, the iconic "Ocean Blue" light was lit up in the barracuda Bay football field surrounded by the sea on three sides, and the U23 Asian Cup qualifier-the competition between China Olympic Games and U23 in the United Arab Emirates was going on here. Although it wasn’t a weekend, the barracuda Bay Stadium was flooded with nearly 10,000 fans. This is enough to show Dalian people’s enthusiasm for football. In the end, China Olympic Games won a 0-0 draw, and also retained the hope of advancing to the U23 Asian Cup and the Paris Olympic Games.

　　The barracuda Bay Football Stadium, which was completed at the end of April this year, is quite predestined with China football. On June 16th and 20th, China defeated Myanmar and Palestinian respectively here. These two games are the first "home" appearance of China men’s soccer team after the World Cup Asian Top 40 match against Guam in May 2021. More importantly, these two games also officially kicked off the national football team’s preparations for the 2023 Qatar Asian Cup and the 2026 US-Canada-Mexico World Cup Asian qualifiers.

　　As you know, since September, the Asian qualifiers for the men’s soccer Paris Olympic Games, the Asian qualifiers for the US-Canada-Mexico World Cup, the Paris Olympic qualifiers for the women’s soccer, etc., which are related to the qualification of China football for the next 3-4 years, will start one after another. Hangzhou Asian Games and Qatar Asian Cup will also come in droves. These games are undoubtedly the most important for the national team, among which there are many battles of focus and revenge between the national football team and South Korea and Thailand.

　　On the afternoon of September 6th, another meeting, which is very important for the new football competition cycle in China, was also held in Dalian. The organizer of this conference is Forte Bao Company, which owns the exclusive business development rights of seven national name teams under the China Football Association, and the guests are responsible persons from major brands and marketing companies.

　　For brands, the competitions of these national teams are not only important battles to witness the new long March of China football, but also rare every four years. If you can have the cooperative identity of the national prefix team and the rights and interests of on-site advertising, you can focus on the situation through marketing, and you can reach more circles through mature marketing promotion. Therefore, at this critical time node, the partners who aim to contribute to China football get together.

　　Specifically, the partners of China Football Association China Team are divided into four grades: chief partner, official senior partner, official partner and official support brand. Among them, the chief partner is exclusive, with core resources such as training suit advertisement, physical display in press conference hall, 3D carpet advertisement, middle circle floor shop, etc. In addition, China women’s national team also has a separate three-level business rights system.

　　As a new starting point of the four-year cycle of the Men’s Football World Cup, the Top 36 tournament, which opened in November this year, will bring excellent exposure opportunities for partners. First of all, it will have all the commercial rights and interests of three home games. To this end, the China Football Association Team China has also designed a "competition partner" business cooperation package, including a series of rights and interests such as LED display time of 4.5 minutes per game.

　　New cycle and new image

　　Not only that, according to the big sports business, at the time of the new competition cycle, the China Football Association China Team is currently planning to rebrand itself, in order to make Team China, which should be the top sports IP in China, glow with its due vitality.

　　It is reported that Team China will form a brand-new national team value concept and slogan on the field and off the field, and update the brand visual system. In the daily management of the national team, the team entry ceremony and the national team brand concept presentation will be added to enhance the emotional connection between each team member and the national team identity. Rebuild brand values and activate emotional identity with fans.

　　Facing the external fans and media, Team China will also launch a brand-new brand image propaganda film. We will also coordinate with fans, sponsors, social celebrities and retired players to plan a series of public relations activities to arouse fans’ strong support for China football. And through video vlog, online interaction and other forms to explore the story of model players, strengthen interaction with fans, and output more content that fans care about and love. Gather all the forces that support China football.

　　In addition, through a series of activities, we will create more active information communication channels with the media and the public, and create an open and transparent brand image of the team. With a combination of boxing, I believe everyone who pays attention to China football will look forward to the new look of China football team.

　　New situation, new future

　　According to He Xiaofeng, deputy secretary-general of China Football Association and general manager of Fortebo, when the new cycle comes, Fortebo has also made all-round attempts in online content creation and offline activity planning, so as to help the development of football in China by better serving customers.

　　In fact, on the evening of September 6, just before the opening of this qualifier, the big sports business was accompanied by the guests and felt the "new attempt" mentioned by General Manager He outside the Barracuda Bay Stadium. Just near the entrance passage for fans, Fortebo has specially set up the official fan activity area for the China Team event, where fans can take photos, print and paint their faces for free. While providing welfare for the fans, China’s team’s major partners made quite effective offline exposure.

　　In addition, in recent national team competitions, Fortebo also organized systematic offline promotion activities such as family experience day, national team star charity trip, and the second watching scene. For example, when Wang Dalei and Liu Dianzuo returned to their alma mater, Dongbei Road Primary School, they were warmly welcomed by the children and sowed the seeds of football for the children-these activities undoubtedly further activated the fans’ emotional identity with the national team.

　　On the online, in recent years, Laifutebao has also gained a lot. Its self-operated social media accounts, Football China, China Football Team and China Women’s Football Team, have all settled in major social media platforms, and the number of fans in the whole network has reached more than 10 million. In 2022, China Team, a subsidiary of Fortebo, produced and published more than 4,000 articles to the content matrix, and the number of views exceeded 300 million. The exclusive original official content IP such as "No.12 Tea House" and "She said" has also been well received by fans.

　　According to the staff of Fortebo, in the past year, Fortebo has also contributed to the linkage of multiple partners in the China Team family in its rich online and offline layout, and successfully created a business closed loop from brand value recognition to multi-scene exposure to brand empowerment …

　　September 8 coincides with the Millennium season. In the traditional culture of China, this means that the cold air turns to attack, and the four seasons are in constant cycle. In fact, the same is true of football. No matter on or off the court, once it reaches the extreme value, it is time to switch between attack and defense. From this point of view, China football, which has been brought out of order, may be about to usher in a new situation.

　　Autumn must be the harvest season. Don’t forget that tomorrow, the match between China’s national football team and the Olympic Games will start at the same time in Chengdu and Dalian, two cities that are crazy about football.

　　Image source: China Futebao Football Industry Development Company

The Sun Knicks deal is about to be reached, Eton Bill leaves the team, and brunson Blue Bean assists KD Booker.

Although the Phoenix Suns didn’t win the championship last season, this team has accumulated enough experience. Although it has reached the finals before, Booker’s ability can still be stabilized without Paul. Without him, the Suns will be swept out by the Nuggets.

The Suns have been mulling a deal to send Ayton away all summer. Even if Paul is traded for Bill, the team will consider packing them for new stars. Many players in the Knicks have become potential targets. Jones and others will finalize the deal as soon as possible at the end of this month!

According to the new york reporter, the Suns are planning a deal about Elton. The team’s goal is to get brunson and Mitchell Robinson from the Knicks. The Suns’ management has made up its mind to chase them, and Elton will be the main body of the deal.

The team intends to exchange Bill+Elton+draft picks for brunson, Mitchell Robinson and Randall of the Knicks, and the management of the team is ready to disagree. The Suns will draw out the only draft picks in their hands and give them to the Knicks. As long as the other party accepts the offer, the Suns can continue to improve their chips.

The commercial value of Bill and Aiton is much higher than these people. Although the record of going to the Knicks is not necessarily good, the income will make the Knicks management very satisfied. The nba transaction is not just to strengthen the lineup, but the main purpose is to consider the income of ticket advertisements. After all, this is a business negotiation.

Bill+Barrett+Elton’s trident combination can actually guarantee this team to be in the playoffs. The most important thing is that the team can save a lot of salary space. brunson has already started to prepare to renew his contract and ask for a big contract. The annual salary of 40 million is a similar figure. If this is the case, the Knicks might as well trade all-star players in advance to improve their income, and so does Elton.

With the addition of brunson, Robinson and Randall, the Suns’ offense is actually even better. The combination of brunson+Booker+Durant+Randall+Mitchell Robinson is no worse than last season. If a team wants Randall, the Suns can also consider trading, and it is also a good choice to find a defensive fourth position.

This summer, the Suns used all the space in their hands to strengthen their lineup. At present, it is not bad, especially the participation of veteran Gordon, which is very crucial.

I think, if this deal is reached, it is also a good choice to exchange Randall for some blue-collar players, and the draft pick can also be built in to make Gordon the third starting position.

Gordon’s defense is the most needed weapon for the Suns, and his skills are excellent. The development during the rocket period gave him enough confidence, depending on how vogel adjusts the arrangement.

There is still a lot of time before the start of the new season. Sun doesn’t have to hurry to complete the transaction, otherwise it will be forced to eat the junk contract or premium contract. Bill’s junk contract made Sun feel very uncomfortable. At that time, he should try to exchange Paul for brunson. No matter whether it is possible or not, there is no need to worry about the initiative and the balance of the lineup.

Finally, I wish the Sun a championship and a smooth dream!

17 AI tool websites that can work efficiently and make money online.

Since 2020, the field of content development has felt the existence of artificial intelligence tools.

1.Jasper AI

Website: https://www.jasper.ai.

Among the available AI copywriting tools, Jasper is one of the economical and efficient choices for those who seek to make money through content generation.

This tool is proficient in both short format and long format content.

Jasper has a series of functions, including commands to generate content quickly without switching to templates, an efficient long-form editor for creating articles, and a content workflow that contains wizards to help create various types of content, such as blog articles, sales copywriting and rewriting.

Jasper Chat is a special function of the platform, which provides an alternative to Google search and enables AI to generate content using the latest information available.

In addition, Jasper Art (more details below) is an impressive function for generating AI images.

One limitation of Jasper is that it needs manual editing to optimize the content to attract readers and surpass AI detection tools.

Overall, Jasper and Content at Scale are still one of the most useful AI copywriting tools.

2. Jasper AI Art Generator

Website: https://www.jasper.ai.

Use Jasper Art Generator to unleash your inner artist and create amazing visual art works.

But this tool costs $20 a month, so you can use this artificial intelligence software to generate unlimited high-quality images, including abstract art, landscapes and portraits.

This tool is based on the Dall-E-2 model of OpenAI. It uses any input data to create a unique and eye-catching visual effect, which you can use for decoration, marketing and even sales.

Jasper Art has an intuitive user interface and is easy to use even for non-artists.

Through a series of customization options, you can choose your favorite artistic style, media, lighting, etc.

In addition, you can adjust the modifiers to achieve the desired effect. The key to unleashing Jasper Art’s full potential is to write effective AI tips.

3. Frase AI

Website: https://www.frase.io/

Frase AI is a revolutionary tool, which may be the missing link in making money in the content world. It is an ideal choice for bloggers and content marketers, and its functions can promote your page optimization to a new level.

Its most impressive function is to optimize the content you generate and draw inspiration from popular search results.

With the introduction and outline generator inspired by SERP, SEO and content planning tools and content optimization tools, Frase AI is the perfect ally for your online success.

And it doesn’t stop there! You will also be equipped with other writing tools that you expect from any AI content generator.

It has a function of free use for 7 days, and after that, you need to pay for it.

4. Writesonic

Website: https://writesonic.com/

Writesonic is an important competitor of Jasper AI in generating content. This tool provides a series of functions, which can generate short format and long format content.

Chatsonic is a prominent function of the platform, similar to Jasper Chat, which is connected to the Internet but has more powerful AI functions.

Writesonic’s Premium Writer 4.0 can generate more than 1,500 complete articles with one click, and has more customization options, such as tone, opinions, keywords and an outline of up to 20 items.

If you are looking for a useful and reliable content generation tool, Writesonic may be your best choice.

5. AISEO writer

Website: https://aiseo.ai/

AISEO is a cost-effective option and can be used as a substitute for Frase.

However, it needs to be charged. AISEO starts at $15 per month and is charged annually.

However, its functions are also very good, including:

Blog generation tool

Readability AI improver

Search engine optimization file

SERP analysis

You can interpret up to 50K characters with one click.

Powerful AI rewriting tool

Chrome plug-ins that generate content

At present, AISEO offers lifetime discounts, starting at $67 for 7 SEO documents, $147 for 15 SEO documents and $397 for unlimited documents per month.

Personally, I think the charge is a bit expensive.

6. ChatGPT

Website: https://openai.com/blog/chatgpt/

ChatGPT can be regarded as the hottest AI tool at present.

It is supported by the GPT-3 and GPT-3.5 models of OpenAI, and can generate content in any format, including executable code.

What makes ChatGPT stand out is its unique chat query ability, which can remember the previous conversations in the thread, create code lines using the integrated Codex model, and generate high-quality texts that are almost the same as those written by humans.

ChatGPT’s advanced context and dialogue processing function make it a very valuable tool for chat bots and other dialogue systems.

But it is not limited to this, it can also perform a series of natural language processing tasks, such as language translation, text summarization and question and answer.

With ChatGPT, you can easily generate high-quality text for any purpose.

Say goodbye to tedious content creation and let ChatGPT do the heavy work for you.

At present, ChatGPT has also launched a paid version, which costs 20 dollars a month. But I haven’t used it. I don’t know how it is. I feel that the charge is a bit high. If I change it into RMB, it will be more than 100 yuan a month.

Of course, it can’t be used in China at present.

7. Pictory AI

Website: https://picture.ai.

If you are looking for a reliable tool to make brand short films or viral videos to help develop your brand and increase your influence? Please come and see Pictory AI.

This tool has a powerful editor that allows you to modify the video by editing the script.

For example, you can delete unnecessary words or phrases to improve video quality.

Pictory AI is a web application that automatically extracts key points from the recordings of platforms such as Zoom, Webinars and Microsoft Teams without downloading.

This tool can also turn scripts into highly converted sales videos, blog posts into YouTube videos, add subtitles to your videos to improve accessibility, and create subtitled videos for social media.

In addition, Pictory AI provides the following functions:

Script to video generator

Blog to video generator

Ability to edit videos with text.

Create video highlights

Automatically summarize long videos

Video transcription

Insert volume b

You can try Pictory AI for free and experience the advantages of this powerful video generation tool for yourself.

8. Synthesia

Website: https://www.synthsia.io.

Synthesia is a well-known pioneer in AI video generation. The platform provides an intuitive interface, which can simplify anyone’s video creation.

Synthesia’s AI avatar explains your video with almost human voice, and with more than 65 AI actors and more than 60 supported languages to choose from, you can undoubtedly find a voice that matches your brand.

The AI avatar is very realistic, and Anna is the most commonly used avatar by companies such as Copymatic AI and Writecream to make commentary videos.

Synthesia has a series of functions, including multi-language support, video copying and the ability to merge videos created by Synthesia without a separate video editor.

In addition, you can customize the sound, and even replace the synthesized sound with a real voice.

The platform also allows you to use your own voice and customize your avatar, and extend the functions of Synthesia beyond the platform through API access.

However, for a fee of $30 per month, you can use this tool for personal planning, and you can create up to 10 videos.

9. Rephrase AI

Website: https://www.rephrase.ai/

If you are looking for a tool to help you turn a script into a complete commentary video, you may want to see this powerful video creation tool.

Similar to Synthesia, it allows you to upload scripts, select your AI narrator and corresponding voice, and then generate commentary videos with just a few clicks.

With a series of customizable functions, this tool can help you create fascinating and personalized videos that really attract the attention of the audience.

With its custom actors, CTA tags, ultra-realistic presenters and personalized functions, you can use merge tags to let AI spell the names of your contacts to increase your influence.

In addition, the tool also provides a video editing studio, which enables you to truly transform your content and take your video to a new level.

10. Photosonic

Website: https://photosonic.writesonic.com/

Photosonic is an excellent AI art tool, similar to Jasper Art Generator.

Developed by Writesonic, it uses the language model of OpenAI to easily generate unique digital art and amazing visual effects.

You can easily create beautiful and high-quality images with Photosonic.

All you have to do is provide basic information about the type of image you want to create, and then let Photosonic do the rest.

From abstract design to intricate landscapes, Photosonic can generate a wide range of digital works of art..

Its features include a built-in photo intensifier that allows you to download a high-definition version of the generated image.

11、Midjourney

Midjourney is a recently launched AI art generator, which has quickly become popular among art lovers.

Using natural language processing, Midjourney can transform text-based tips into amazing surreal and realistic images. With its intuitive user interface and flexible image change options, the tool is very suitable for those who like to try creativity.

To use Midjourney, you need to have a Discord account and request access to the beta version of the tool.

After gaining access, navigate to the Midjourney channel and enter one of the newcomers’ rooms to start generating images.

Just use the /imagine command to enter the prompt you want, and then let Midjourney create a unique personalized image for you.

To enhance your experience, please use the /help command to get tips on how to better use the platform, and various available commands that can give you better control over the generated images.

With its powerful image enlargement function, Midjourney’s images are ready for commercial applications, such as printing products on demand.

12. WordAi

If you need to rewrite your content, then you may need to consider WordAI, a powerful artificial intelligence tool that supports rewriting.

It can help you enrich your content by handling the same message from different angles, splitting sentences and paragraphs, and improving the quality and clarity of your writing.

WordAI differs from other rewriting tools in that it does not just replace words with synonyms.

It understands the meaning of the sentence, and then rewrites the concept from the beginning to ensure the readability remains unchanged.

This tool can generate up to 1,000 unique variants for a piece of content, and save you time by allowing you to upload all the content at once through its batch rewriting function.

In addition, it integrates with Article Forge and provides API access, allowing you to integrate it seamlessly with your workflow.

13. QuillBot

Website: https://quillbot.com/

QuillBot is a very popular rewriting tool.

It has five different modes: Standard, Fluency, Formal, Simple and Creative, and each mode can generate up to five rewriting content variants.

In addition to rewriting, QuillBot also provides an AI content digester, a co-author tool, grammar and plagiarism detection tools, and you can also generate quotations directly.

The best part is that you can access all these functions by subscribing to QuillBot Pro, which costs $10 per month, and the cost is lower if you choose the annual subscription.

14.Copymatic Rewriter

Website: https://www.frugalforless.com

With Copymatic, you can access a complex AI content generator and a powerful rewriting wizard with advanced AI technology.

This AI rewriter allows you to customize your creative level or tone to generate content that accurately reflects your brand image.

Not only that, the re-produced content has been carefully optimized to achieve maximum participation and ensure that your information resonates with the target audience.

With our innovative tools, you can even rewrite the content in the URL, thus simplifying the process of creating fascinating and fresh content for your website or blog.

In addition, our AI rewriter can easily handle long content and ensure that your work is rewritten in a way that improves clarity and influence.

15. Semrush

Website: https://www.semrush.com/

Want to improve your online image? Just look at Semrush, which is a powerful keyword research tool with value for money.

With a powerful suite of more than 55 tools, Semrush has everything you need to do content marketing, stand out from the competition and conquer the SEO, PPC and social media worlds.

Among its many functions, Semrush can help you mine low-competitive keywords to locate and track your daily SERP location, and conduct technical SEO audit, which makes your competitors far behind.

In addition, with real-time indicators at your fingertips, you can improve existing content and find hidden keyword and topic gaps, thus making your strategy by going up one flight of stairs.

16. SERanking (more affordable keyword research software)

Website: https://seranking.com/

If you don’t want to pay $119.95 a month for SEO services, then I think you will want to try SERanking.

The platform provides all the basic functions needed for successful search engine optimization, including efficient keyword research.

It is similar to Semrush, but it has a simpler interface and is user-friendly even for leisure bloggers like us.

However, it currently starts at $23 a month.

Here are some outstanding features that you can enjoy with SERanking:

Highly accurate search indicators for all target keywords

Comprehensive website audit, providing useful and operable suggestions.

In-depth reverse link inspection and monitoring

Be able to monitor changes on any website you are interested in.

Comprehensive page optimization tools to help improve your SEO work.

Intelligent analysis and automatic publishing tools to optimize your social media channels.

Advanced keyword grouping tool

A variety of SEO reporting tools

Of course, it has a free trial, so you can try it yourself.

17. Stock Photos Upscaler

Website: https://upscaler.stockphotos.com/

After using AI art tools to generate images, it should be noted that the quality and resolution of the images are not high.

In order to make them suitable for commercial use, for example, in on-demand printing products, you need to enhance them by upgrading.

Upscaler is a powerful tool to enlarge images and ensure that they meet the required standards. Using Upscaler to improve the quality of AI-generated images.