分类： zudao

In the Datang city that never sleeps in Xi ‘an, Shaanxi Province, the "secret box of the prosperous Tang Dynasty" is popular, attracting many tourists to experience interaction; With the "three-piece cookie oven with dipping sauce and soul barbecue", Zibo, Shandong Province has become a top tourist city; The "village supermarket" in Rongjiang, Guizhou Province spread all over the network, driving the local tourism market to "blowout"; Spending the least money and playing the most cards, "special forces tourism" has become popular among young people … One hot word after another, one online celebrity project after another, and one scene of fiery consumption, which reflects the vigorous driving force for the recovery and development of China’s tourism industry and the great vitality of tourism consumption.

Since the beginning of this year, all localities have regarded tourism as an important industry to expand domestic demand and boost consumption, introduced support policies, introduced measures to benefit the people, and carried out promotional activities to promote the tourism market to show a trend of "high opening, steady walking and accelerated recovery". According to the data recently released by the Ministry of Culture and Tourism, in the first half of 2023, the total number of domestic tourists and domestic tourism revenue (total tourism expenditure) were 2.384 billion yuan and 2.30 trillion yuan respectively, with year-on-year growth rates of 63.9% and 95.9% respectively.

Travel demand is released.

The tourism market has accelerated its recovery.

"Climbing Siguniang Mountain in Sichuan is really a good place to spend the summer." Not long ago, Zhu Mo, a girl from Nanjing, called friends and friends to complete the "punching in" for the third time this year. Previously, she and her friends explored the most beautiful highway in China, Sichuan-Tibet National Highway 318, and completed the "Special Forces Tour" of climbing Mount Tai at night to watch the sunrise. "We love outdoor travel so much that we can’t wait to plan our next trip after a journey."

There are not a few people who are enthusiastic about traveling like Zhu Mo. In the first half of this year, the demand for mass travel was released, and the domestic tourism market accelerated its recovery and continued to explode.

The tourism market in Xinjiang is extremely hot. Tianshan Tianchi, Sailimu Lake, Bayinbuluke and other scenic spots have ushered in the peak of reception. After the single-library highway was restored to traffic, the tourism orders in Xinjiang increased significantly. Data show that in the first half of this year, Xinjiang received a total of 102 million tourists, up 31.49% year-on-year, and achieved a tourism income of 92.276 billion yuan, up 73.64% year-on-year.

With "there is a life called Yunnan" more deeply rooted in people’s hearts, the popularity of Yunnan tourism market continues to rise. Zhao Guoliang, Party Secretary and Director of Yunnan Provincial Department of Culture and Tourism, said that in the first half of this year, the province received 539 million tourists, achieving a total tourism revenue of 639.432 billion yuan, up 40.0% and 48.8% respectively, which were 134.9% and 122.2% respectively in the same period of 2019.

According to the comprehensive calculation of the monitoring data of Jiangsu Smart Travel Platform, in the first half of this year, Jiangsu received 478 million domestic and foreign tourists, a year-on-year increase of 98.3%; The total tourism revenue reached 610 billion yuan, up 83.5% year-on-year, up 10.7% and 2.3% respectively compared with the same period in 2019.

Qian Ning, deputy director of the Jiangsu Provincial Department of Culture and Tourism, said that since the beginning of this year, Jiangsu has accelerated the upgrading and expansion of cultural tourism consumption, effectively guided and expanded cultural tourism consumption, and accelerated the release of cultural tourism consumption potential with richer consumption scenarios and more diversified consumption choices. "We have created a number of immersive experience projects with unique creativity, such as" natural history on the cloud "and" dazzling intangible heritage ".The coverage of digital RMB acceptance in the province’s tourist attractions has reached more than 1/5, and the cumulative sales of’ Shuiyun Jiangsu’ digital tourist card has reached 34.52 million yuan, driving tourism consumption by 125 million yuan."

The recovery of Hunan’s tourism market is equally rapid. In the first half of this year, 416 tourist areas monitored by the province received 182 million tourists, up 116.86% year-on-year. Operating income reached 21.455 billion yuan, a year-on-year increase of 135.01%. According to the relevant person in charge of the Hunan Provincial Department of Culture and Tourism, in June this year, Hunan has issued an initiative to all cities, prefectures and 389,000 cultural travel volunteers in the province to encourage and guide the vast number of cultural travel volunteers to "go where the masses need it most" during the summer vacation and carry out cultural travel volunteer service activities such as "civilized tourism" and "tourists are satisfied in Hunan".

"The tourism consumption data in the first half of the year is a normal rebound after three years of epidemic, and it is expected that this year will exceed the level of 2019." Jin Wei, deputy director of the Cultural Finance Research Center of the National Finance and Development Laboratory and secretary-general of the 50-member Forum on Cultural Finance in China, believes that the evolution of scenic spot tourism to global tourism, sightseeing and holiday tourism to personalized tourism and short-term tourism to long-term residence will have a great impact on the tourism market in the post-epidemic era.

Ma Yiliang, chief statistician of china tourism academy (Data Center of Ministry of Culture and Tourism), analyzed that in the first half of this year, the overall performance of China’s tourism market met expectations, showing the characteristics of accelerated recovery and scattered hot spots. Since the May Day holiday, the tourism market has remained at a high level. In the middle and late June, the summer tourism markets in various places started one after another, and the number of tourists in most destinations continued to climb. "The recovery of the tourism market in the first quarter was relatively slow. In the second quarter, the market heat has spread to remote destinations on a large scale, and the uneven recovery of the regional tourism market has been alleviated."

Enterprise confidence is effectively boosted.

Business performance has grown steadily.

With the rapid recovery of the domestic tourism market, tourism enterprises actively innovate and develop product projects, effectively improve the service level, and achieve a "big turnaround" in business performance.

Up to now, more than 20 A-share listed tourism enterprises have disclosed their performance forecasts for the first half of the year, among which more than 10 enterprises expect to record positive net profits for the first half of the year, and many enterprises such as Lijiang, Qujiang Wenlv, Jiuhua Tourism and Guilin Tourism have recorded net profits for the first half of the year.

"In the first half of the year, the overall operating data of BTG Home Inns was unexpected, and the average occupancy rate recovered to about 80% in the same period of 2019; The average house price is 120% in 2019. At present, the overall situation in 2023 is optimistic, especially in the leisure tourism sector. " Sun Jian, general manager of BTG Home Inn Group, told reporters that the three-year epidemic impact has made the hotel industry face many challenges and given the hotel people time to think calmly. "Since the beginning of this year, what we have done is actually very simple, which can be summarized by the words’ specialization and novelty’. For example, in terms of’ specialization’, BTG Home Inns has rebuilt three major capabilities: one is professional product research and development capabilities, the other is professional customer marketing capabilities, and the third is professional hotel operation capabilities. "

"In the first half of 2023, Huangshan Scenic Area received 2,091,600 tourists entering the mountain, up 527.00% year-on-year. The main business achieved good growth, and the overall performance is expected to turn losses into profits." Yang Yi, director of Huangshan Tourism Promotion Center, said that behind such achievements, Huangshan Scenic Area actively grasped opportunities, scientifically formulated market policies, increased marketing efforts, and innovated and iterated diversified tourism products.

"In the first half of 2023, various businesses of Guilin International Travel Service grew in an all-round way, achieving an operating income of nearly 60 million yuan, seven times that of the same period last year, achieving explosive growth." Chen Xi, Chairman of Guilin International Travel Service, said, "The Zhou Bianyou products of Guilin International Travel Service sold out immediately after the opening of the group, and the business of official visits and overseas visits surged, and the consultation on outbound tourism business was hot; The ticket business in scenic spots has grown rapidly. Taking Impression of Sister Liu as an example, more than 150,000 tourists have been organized, with a year-on-year increase of over 200%. In addition, the conference and exhibition business has accelerated its recovery; The research business continues to be hot, and has received a total of 12,000 students. "

In 2020, the hit variety show "Where is Dad?" once made Yunnan Puzhe black fire. With the recovery and development of tourism, there is once again a tourist boom here. Especially since the summer, thousands of tourists have flocked to the 10,000-mu lotus pond in the scenic spot to enjoy the charm of natural scenery. According to statistics, in the first half of 2023, Puzhehei Scenic Area achieved a tourism income of 24.6623 million yuan, an increase of 82% over the same period in 2022.

According to the big business data released by the Ministry of Commerce on July 20th, in the first half of this year, online travel products, scenic spot tickets and online entertainment sales increased by 272.4% and 69.8% respectively, which was 156.6 and 50.6 percentage points faster than that in the first quarter.

Wang Degang, vice president of china tourism association, president of Shandong Tourism Industry Association and president of Shandong University Tourism Industry Research Institute, said that in the first half of this year, the national tourism industry has fully resumed normal development. At present, it is the peak season of summer tourism. Cultural and tourism departments all over the country have adopted policies and measures to actively expand the consumption of cultural tourism and stimulate economic growth, vigorously promote market players to develop new products, new formats and new services suitable for summer tourism, and stimulate the consumption potential of cultural tourism. Scenic spots, amusement parks and other tourist sites are crowded, the occupancy rate of hotels and homestays is close to saturation, and the consumption of catering, shopping and entertainment has increased at a high level, which fully shows the strong recovery of the tourism market and the recovery and prosperity of the tourism industry.

The overall industrial development is improving.

Recovery and revitalization of the future can be expected.

According to the data released by the National Bureau of Statistics, the contact service industry grew rapidly in the first half of this year, and the added value of accommodation and catering industry increased by 15.5% year-on-year. The demand for services such as exhibitions and tourism has increased, and related service industries have also maintained rapid growth.

The tourism market is hot and the business operation is improving, which also drives the industry confidence and the overall improvement of the industrial chain. The Report on Investment & Procurement Index of Cultural Tourism Industry in the First Half of 2023 jointly released by china tourism academy and China Amusement Park Association on July 11th shows that in the first half of 2023, the overall investment in cultural tourism industry picked up, and the confidence index of entrepreneurs in cultural tourism industry and investment field increased significantly.

79.2% of cultural tourism investment/operation enterprises carried out investment activities, and 46.0% of tourism manufacturing/service enterprises carried out investment activities. In 2023, the investment in the cultural tourism industry gradually stepped out of the cold winter and entered the recovery channel, and the return on investment of cultural tourism enterprises showed a trend of stabilization and recovery.

Local tourism authorities have also made constant efforts to guide the industry to develop well. Yan Naimin, Deputy Secretary of the Party Group and Deputy Director of the Department of Culture and Tourism of Xinjiang Uygur Autonomous Region, said that in order to ensure the healthy development of tourism, Xinjiang continued to intensify the rectification of the tourism market, and strictly investigated "unreasonable low-cost tours", operating travel agency business without permission, changing routes without authorization, and compulsory shopping. At the same time, we will strengthen the supervision of the hotel market in conjunction with relevant departments, promote the implementation of guided price and maximum price measures in various places, resolutely crack down on problems such as price gouging and non-performance of travel contracts, promote the "Smile Xinjiang" action, and further polish the brand of "Xinjiang is a good place".

"In the first half of this year, Guangxi made two-way efforts from both ends of supply and demand to promote a strong recovery of the tourism economy, and the tourism market reappeared the steaming’ fireworks’. The tourism economic indicators of the whole region generally recovered to the same level in 2019." Qiu Yuhong, director of the Policy and Regulation Division of the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region, said.

According to the data of Meituan B&B, in the first half of this year, the number of B&B employees on the platform increased by 47% year-on-year, and the number of employees after 00 increased by 140%. According to reports, in order to help young entrepreneurs quickly fill the shortcomings of management and marketing, Meituan B&B also launched more than 260 free courses online, guiding more than 30,000 B&B practitioners to grow continuously, and finally getting the "awesome landlord" traffic incentive.

"The recovery of the tourism market is stable and good, tourism professionals has accelerated its return, and the situation that the balance sheet of tourism enterprises continues to be repaired is increasingly significant." Ma Yiliang believes that in the first half of this year, various localities actively organized festivals such as music festivals, concerts and village supermarkets, and launched "pet tourists" measures such as tourist bus, opening government parking lots and inclusive traffic law enforcement, which played a key role in accelerating the recovery of the tourism market and guiding and stimulating tourism consumption, and accumulated valuable experience for the camera regulation of tourism economy.

(Interviewer: Wang Yang Grace Wai Wong Zhao Tengze Hui Gao Kuang Weinan Wang Sichao Yan Zijun Li Yuanfeng Written by Wang Yang)

Source: China Tourism News

What is fashion? What age stage can explain fashion? Faced with these two questions, I believe that most people have no accurate answers, nor can they describe the concept of fashion through language, but fashion is a manifestation, and women of different ages interpret fashion differently.

For foreign street grandmothers, regardless of age, fashion, their way of wearing, will always be a model of old age collocation. Fashion is a kind of spirit. It doesn’t mean that you have no right to pursue fashion when you are old, but you should try your best to show your perfect self in collocation.

(1) Style, frankness and personality

Being old is not an excuse, but many people will give up building their own external image because they are getting older. For these foreign grandmothers, the older they are, the more they should dress themselves up and pay more attention to matching details.

Let the image become more decent and generous, so from the way they match, we can see that the style is more frank and individual, and a little feeling of young people will not make people feel too old-fashioned.

(2) The collocation method is elegant

The collocation of the elderly should be a very decent way, rather than a grandstanding way to make the collocation look more attractive. Foreign grandmothers prefer elegant fashion styles.

For example, with a basic top, you will choose a skirt to make the image look more girly and make the figure look thinner. This matching detail is actually to make the image more elegant and generous.

(3) The color of single product is advanced and durable.

If you want to choose a suitable fashion item, you need to think about your age and at which stage. For the elderly, it is more suitable to match the dark color system, but you don’t have to choose the ordinary dark color system, but try some advanced colors, like some earth tone, which also belong to the dark color system.

For example, light dark green and gray, or khaki, these colors can not only make the style advanced enough, but also make your clothes more tasteful. For the elderly, these colors are very inclusive and can create a style that is more in line with the current age.

Long coat+black leggings+boots

Older people generally prefer to wear simple fashion. For example, in the cold winter, most people will choose long coats to wear black leggings. This style is more everyday, but if they want to be outstanding enough, then the shoes should be mainly boots, not flat shoes, so as to make the collocation more temperament.

Thick coat+silk scarf+straight pants

Once a woman reaches the old age, the whole person’s temperament will become more mature and steady, but it is necessary to show a more elegant side as much as possible to effectively enhance her image.

For example, a thick coat with straight pants, this more casual style, can present a more atmospheric state, and with a silk scarf, is definitely the icing on the cake.

Cardigan coat+bottoming shirt+handbag

The collocation in daily life should be simple, and the elderly don’t need to dress up in a sloppy way, but make their temperament more outstanding and collocation more detailed.

For example, with cardigan coat and bottoming shirt, on this basis, we should match a handbag to make the style look more grand and the image will not look too rustic.

Old people should not give up building themselves, but also try some different styles to enhance their external image and learn from the collocation of foreign grandmothers. I believe your clothes will become more and more fashionable.

Original text, pictures from the network, if there is any infringement, please contact to delete.

Xin Dingxi Dingxi Daily correspondent Zhao Jingting

The mountains and seas are far apart, and the hearts and hands are closely connected. In recent years, Weiyuan County and Chengyang District of Qingdao have continuously increased their cooperation in medical cooperation. By implementing the management of Luoxi Hospital, increasing capital investment, building facilities, exchanging talents, and building disciplines, the rapid development of health care in Weiyuan County has been effectively promoted.

During the Dragon Boat Festival holiday this year, a parturient in Weiyuan County People’s Hospital suffered from rapid and massive bleeding and weak uterine contraction in a short time after giving birth to a newborn by cesarean section. After receiving the notice, Liu Qi, a help expert from Chengyang District People’s Hospital in Qingdao, arrived at the department at the first time to quickly understand the changes in the condition and guide the start of the emergency plan for obstetric hemorrhage.

"By adjusting anesthesia, optimizing fluid replacement and using vasoactive drugs, the circulation was stable. The operation lasted for more than four hours. After a lot of fluid replacement, blood transfusion and diuresis, the stability of maternal vital signs and the normal function of tissues and organs were ensured." Liu Qi said. During half a year’s assistance and cooperation, he mainly carried out surgical anesthesia, carried out new technology projects in the front line of clinical anesthesia, taught more than 200 cases in one-on-one teaching and guided practical operation, and gave more than 20 lectures on professional technology. In the form of small classes, he studied some new anesthesia methods and guidelines at home and abroad with everyone and shared his experience.

Since 2021, Weiyuan County has sent 55 medical technicians to Shandong Province for further study, which has achieved remarkable results, learned advanced diagnosis and treatment technology, promoted the improvement of medical technology and improved the comprehensive diagnosis and treatment service capacity. Qingdao Chengyang District People’s Hospital sent 12 experts to assist and guide the general surgery, critical care medicine, endocrinology, anesthesiology, brain department, pediatrics, cardiology and other departments of the county people’s hospital; Qingdao Hospital of Integrated Traditional Chinese and Western Medicine sent 3 experts to help and guide the departments of orthopedics, cardiology, radiology and encephalopathy in the county hospital of traditional Chinese medicine, and 3 experts to help and guide the departments of neurology, obstetrics and gynecology and orthopedics in the county hospital of integrated traditional Chinese and western medicine.

In 2022, Chengyang District helped 500,000 yuan to equip Huichuan Town Health Center and Yangzhuang Branch of Huichuan Town Health Center with 2 ambulances and vehicle-mounted equipment; The assistance fund is 4.94 million yuan, which is used for the construction of grassroots medical and health quality improvement projects in cooperation between the east and the west. Qingdao also donated more than 500,000 anti-epidemic materials to the county.

In 2023, the assistance fund was 300,000 yuan, which was used for the construction of primary health care quality improvement projects in cooperation between the east and the west. Seven medical institutions, including Chengyang Street Community Health Service Center in Chengyang District, donated 100,000 yuan to 11 medical institutions, including Qingyuan Community Health Service Center in Qingyuan Town, through the Weiyuan County Red Cross Society, to purchase medical equipment, further enhancing the county’s medical service capacity. Qingdao Hisense Medical Equipment Co., Ltd. donated medical materials worth 2.3 million yuan to the county hospital of integrated traditional Chinese and western medicine.

Talents, technologies and ideas from Qingdao’s medical and health fields are being continuously imported into Weiyuan, based on expanding the space of health cooperation between the two sides, and promoting the exchange of ideas, interaction of ideas and mutual learning of styles. In the past three years, Qingdao City, Shandong Province has changed from "blood transfusion" to "hematopoiesis" by means of "personnel attachment, hospital-hospital cooperation, remote consultation, technical support and personnel training", thus realizing the desire of the people not to leave the county after serious illness.

In the process of beauty swimming, the water temperature in the swimming pool will stimulate the blood vessels of the skin to contract and expand, thus accelerating blood circulation and making the skin rosy and shiny. When swimming, the skin will relax well under the friction of water waves, and it will remove excess keratin from the skin, making the skin look as smooth and white as a baby.

The research on lowering blood pressure shows that swimming can lower the blood pressure of the elderly and improve the arterial health, which is an ideal exercise mode.

Increasing vital capacity Because of the pressure of water, it increases the burden of inhalation, and the respiratory muscles will constantly overcome these pressures and increase their contractility, thus increasing their vital capacity. With the increase of vital capacity, the breathing volume of human body becomes larger, which is beneficial to energy consumption.

Weight loss swimming is an efficient way to lose weight. People who swim regularly have tight muscles and slender arms and legs than ordinary people.

Improving sleep quality Swimming is very effective in preventing and treating insomnia. Especially for brainworkers who often use their brains, swimming can relax the whole body and prevent insomnia and lack of energy caused by excessive brain use.

Xinhua News Agency, Hong Kong, October 31 (Reporter Wei Hua) On the 31st Beijing time, Argentine star Messi won the Golden Globe Award for the eighth time without any dispute. When Messi turned and left the Chatelet Theatre, a new suspense surfaced: Who will be the next "Mr. Golden Globe"?

As the most prestigious individual award in international football, the Golden Globe Award has not been awarded to players born after 1990. It is not that this generation is not talented enough, but that the "post-80 s" are too dazzling. From becoming the first "80s" Ronaldinho to win the Golden Globe Award in 2005, to Messi and Cristiano Ronaldo who divided up 13 golden globes, and then to modric and Benzema who staged veteran legends, the 80s almost monopolized the Golden Globe Award selection in the past 20 years.

On October 30th, Messi held the Golden Globe trophy at the award ceremony. Xinhua News Agency reporter Gao Jingshe

Nowadays, most of them are near the end of their careers or far away from the center stage of Europe. The story of Messi, Mero and this generation of famous players is coming to an end. Predictably, a "post-90 s" or even younger Golden Globe winner is ready to come.

Messi can win the Golden Globe again, and the 2022 FIFA World Cup Qatar 2022 championship is his biggest weight. But if Muani can score a single-handed goal at the last minute of extra time in that World Cup final, thus helping the French team to defend its title successfully, will this year’s Golden Globe Award be awarded to Mbappé? This assumption is meaningless, but Mbappé, who was born in 1998, is also the closest to the Golden Globe Award among the new generation of stars.

Needless to say, Mbappé, a young and famous player, won the World Cup as the core when he was less than 20 years old. Real Madrid’s thirst for talents for many years also showed the value of the French top star. Although it was not pleasant with Paris Saint-Germain in the past summer, Mbappé, who returned to the court, still showed his ability to lead the team with one core. As far as the current strength of the French team is concerned, there is a high probability that the French team will not do badly in the European Championship next year, which is Mbappé’s greatest advantage.

On October 21st, Mbappé (first from the right), a player of Paris Saint-Germain, broke through with the ball in the Ligue 1 match. Xinhua News Agency (photo by Jack Chen)

As one of the most expensive players at present, Mbappé never lacks topics and exposure, but compared with his worth, Ligue 1 is still a "small temple". If you want to get your hands on the golden ball in the shortest time, Mbappé needs a bigger platform.

When it comes to Mbappé, Harland is indispensable. Since entering people’s field of vision, Harland has been labeled as a "goal machine": he scored 9 goals in a single game in the U20 World Youth Championship, scored a hat trick in Dortmund’s debut, and broke the Premier League scoring record in his debut season in Manchester City … In this Golden Globe Awards ceremony, the Norwegian was also named the best striker.

But Harland’s shortcomings are also obvious, the first is his ability to decide the game in key games. Harland’s goal-scoring efficiency is beyond doubt, but with Manchester City’s participation in several finals, including the Champions League finals, Harland failed to score. This season, in the Premier League battle between Manchester City and Arsenal, Harland didn’t even finish a shot, which is obviously not the standard that a "Mr. Golden Ball" should have. In addition, Harland’s biggest constraint comes from the national team. The overall strength of the Norwegian team is really limited, and whether it can participate in next year’s European Championship is unknown. Once it is absent from this most important competition next year, Harland will at least lose more than one position in the 2024 Golden Globe competition. If the national team can’t make a substantial breakthrough, then Harland, who won the second place in the Golden Globe Award this year, can only hope that in a non-competition year, she will once again hit a bright data and break the "enough".

On October 29th, Manchester City player Harland scored a penalty in the Premier League. Xinhua News Agency/Reuters

Before this season, Mbappé and Harland were "fault leaders" among the younger generation, but now another player has appeared beside them, and that is Bellingham. After joining Real Madrid this summer, Bellingham’s talent was further released. Under the condition that Real Madrid’s center was weak, Bellingham shouldered the offensive beam of the team by himself, scored key goals in many games, scored two goals to help Real Madrid reverse Barcelona not long ago, and scored 13 goals in 13 games. Bellingham’s amazing performance had to be reminiscent of Zidane, who also wore the No.5 jersey. At the age of 20, the England youngster showed his age-incongruity.

In this award ceremony, Bellingham won the Copa Award representing the best young player, but some netizens joked that Bellingham’s competition for this award was simply a "dimensionality reduction blow". Even in the ranking of the Golden Globe Awards, Bellingham ranked 18th, which is not easy.

On September 20th, Real Madrid player Bellingham celebrated his goal in La Liga. Xinhua News Agency (photo by Zhang Yuheng)

How long can Bellingham, who was born in midfield, keep scoring? This is very important in the Golden Globe Awards which value personal data. However, playing in Real Madrid, which is good at "creating momentum" for the Golden Globe Award, means that Bellingham has the best stage. Coupled with the emergence of talents in England in recent years, the vision of "letting football go home" is getting closer and closer to reality. As long as Bellingham does not ruin his future, he has the best hope to become another "Mr. Golden Globe" in England after michael owen.

Reporter Jin Cuo reports On November 1 ST, Xiamen Egret Stadium, when the Australian referee blew the final whistle, Shui Qingxia first stamped, then stood still, and her face was full of unwillingness-the last Olympic preliminaries, China and South Korea 1-1, both out early. After the World Cup and the Asian Games, the women’s football team in China also suffered a failure in the Olympic preliminaries, because "all three failed".

China women’s football team will have no competition task for more than two years before the start of the 2026 Women’s Asian Cup. How to sink down and find the direction? What kind of road should we take? Who should lead the team on this new journey? This is everyone’s question, including Song Kai, the president of the Football Association, who watched the live broadcast.

In three matches, China women’s football team won 1, drew 1 and lost 1, which is in line with the current strength. There is no surprise, only confusion.

633 days ago, when the China women’s football team regained the Asian Cup championship in India after 16 years, the outside world thought that the sonorous rose had found the right girl, and it was just around the corner to rise again, but it was even hit, hurting many people and waking many people. It turned out that the Asian Cup champion was only a flash in the pan-it was also a fate, and a variety of coincidences made it that champion.

Shui Qingxia later said that she hoped the players would continue to work hard and "don’t lie on the credit book"-in the past, China women’s football team was "disdainful" to the Asian Cup champion to some extent, because we were fighting for the World Cup champion and the Olympic gold medal, but now we can’t even get into the Olympic Games.

A cruel fact is that the Asian Cup champion may be the "honor" ceiling of China women’s football team for quite some time.

Over the years, China women’s football team has given the outside world an illusion that our personal skills or basic skills are still good. But judging from the three competitions this year, the skills of China women’s football team are very poor! Sometimes, even if there is no confrontation, the basic movements are not in place. There are almost all the "faults" of men’s football and women’s football. Therefore, in China football, the so-called "masculinization" of women’s football is actually an irony.

Some people will say that, at least, the women’s football team in China fought hard, and there is no doubt about this. However, if there is only a "fighting spirit", it is sad, because you find that sometimes you can’t fight hard, and that’s the case with the World Cup against England, even though some players "deny it".

Of the 22 players selected for the Olympic preliminaries, there are really not many players who give people hope. Returning to the Women’s World Cup, we are thinking about a question. In the case that Europe and the United States are better than us, what direction should China women’s football team or Asia take? The Philippines and South Korea chose naturalization, while the direction of Japanese women’s football team is to continue to adhere to technicalization-and what about China women’s football team? This point, from one of the few players who has been unanimously affirmed by the outside world in the three competitions this year, may not be difficult to get the answer. You can vaguely see the shadow of the old women’s football team in her body.

In the next few years, we don’t have a big game to play. In fact, we can settle down and train well. Youth training is the foundation. At the level of the national team, whether many veterans will continue to be retained, or whether they will be given a heavy responsibility after being retained, their use, or role conversion, needs the coaching staff to think carefully and carefully-or, let’s just say it, let young people show more, and use it as the spirit of youth training to reshape the sonorous rose.

Some people may say that the Korean women’s football team is different from ours, but in fact, this "difference" is even more embarrassing-after four years of "closed door", North Korea returned to the rivers and lakes in the Asian Games and won the silver medal, and its strength is still the same. Moreover, it has completed the replacement. In this Olympic preliminaries, they reached the final four.

The living environment of Korean women’s football team is not clear to the outside world, but we know that there are no players studying abroad, and they all play in local leagues. One question is, is the level of Korean leagues higher than that of women? If so, doesn’t that mean that the league we have worked so hard to build is just a show?

But that’s the answer. Although the women’s super clubs didn’t get the bonus of "Jinyuan Football" in those years, most of them can survive now with government background. Moreover, because they undertake the task of the National Games, they are still valued to some extent, at least they won’t be easily abandoned. But the cruel fact is that the training level of the clubs, including women’s super clubs, is really not good, or even worse than that of the sports teams in those years.

The root cause is closely related to the level of coaches. An insider said: China’s local coaches prefer the men’s Super League, China A, China B and the echelon, and only when there is no place to go will they choose the women’s football team. Their level is not high, and even the coaches in the women’s football team are even lower. Even so, these coaches are highly mobile and can’t stay. So, will the players taught by this kind of coach have a future? Or "usable"?

Shui Qingxia, who has many years of coaching experience in the club, admits that the training level of women’s super teams is very average except for a few strong teams. Therefore, before the competition, she is more willing to let the players train for a long time, so that she can "make up lessons".

Of course, such a choice is only a kind of thinking, not a wooden bridge. For the women’s football team in China, it is actually possible to walk on two legs, one is focused training, and the other is continuous study abroad. Long-term training, there are many opponents of public opinion, but there are not a few supporters in the circle, especially in the local coach circle. It is even said that the way the national team plays women’s super is also an exploration. "Even if these people can’t play the main force in the future, they will at least increase the thickness of the bench."

As for studying abroad, most people agree with it, and it is already in action. In this Olympic preliminaries, China women’s football team has eight players studying abroad, plus injured Shoupeng Wang. The number is not small, but from the performance point of view, it does not show any advantages. It is a fact that few of our players studying abroad play a leading role in the club, and some even just play the role of soy sauce. It is useless for players to study abroad for the sake of studying abroad and for the sake of "making friends".

Therefore, in the future, studying abroad is not just a whim of a season, but requires continuous output, and at the same time, it is necessary to choose a more suitable club and league for players. It is necessary to help the players improve, but also to consider their own strength positioning, not to mention that studying abroad will definitely be able to play the main force-at least to compete for posts, rather than just blindly pursuing giants, so that the best results can be achieved.

After the Olympic preliminaries, Shui Qingxia and her coaching staff ended their mission. As for the future, she doesn’t know.

For Shui Qingxia, there is a lot of criticism from the outside world. She thinks that her level is limited and she can’t continue to improve women’s football. After the World Cup, there have been voices calling for her to leave class.

Shui Qingxia went through several twists and turns when she took office. After leading the United team to win the gold medal in the National Games, she did not sign up for the women’s football coach, but in the end, the senior management chose to push her to that position.

The level of Shui Qingxia’s coaching is different, but it is wrong to kill her with a stick. After all, the current women’s football team may not be better than her.

China women’s football team has a "gap period" of more than two years, so it doesn’t need to be so utilitarian. Next, it can be "managed" well, and the China Football Association should also consider whether to change coaches, and if so, what kind of coaches to change.

At present, there are several options for the future women’s football coach. One is to keep water to celebrate the summer; The second is to hire foreign coaches; The third is to choose local male coaches.

The three choices have their own reasons and disadvantages, but what the China Football Association should remember is that the women’s football team has been tossing and turning, and foreign coaches have invited it. The men have Bruno and Eyjolfsson, and the women have domanski and Elizabeth. The only successful one is Bruno. Unfortunately, because of the poor record in the warm-up match, the China Football Association and others dismissed it, resulting in FIFA; Local men’s coaches have also been used, such as Zhang Haitao and Pei Encai in the early days, Li Xiaopeng and Hao Wei later, and Jia Xiuquan recently. It is true that Ma Yuanan and Ma Liangxing have found the right pulse and are close to success, but what they do now may not be suitable.

Therefore, the future China women’s football team, the coach must "fit" or "adapt", but what kind of fit? This requires Song Kai and representatives from all aspects of the women’s football community to conduct in-depth research and communication, and listen to opinions widely. If Shuiqingxia does not stay, Japanese coach is actually a good choice.