标签： 南京夜生活论坛

　　On the 11th, the reporter learned from the Shanghai Consumer Protection Committee that it disclosed ten typical problems of consumer complaints in 2020, including social hot issues such as appliance repair, low-price trap and live broadcast.

　　First, unscrupulous merchants counterfeit home appliance brand official website, and consumers are charged high maintenance fees.

　　Consumers are generally used to inquiring about the maintenance telephone number and official website of brand household appliances on the Internet, but it is easy to find some fake brand official website whose domain name and brand name are very similar in online search. Once you call the page to ask for home maintenance, you will be charged a high maintenance fee.

　　Shanghai Consumer Protection Committee:Relevant Internet companies, especially online platforms, should strengthen the audit of the promoted projects, strictly implement the main responsibility of enterprises, and actively explore the fair mechanism of replacing bidding ranking with integrity. At the same time, consumers are also reminded: First, check whether the website is publicized by ICP, and check the relevant ICP filing information through the Ministry of Industry and Information Technology to identify whether it is a regular website; Second, when inquiring about home appliance repair enterprises, you can log in to the column of "Consumer Protection Committee Helps You" in "www.315.sh.cn" of Consumer Protection Committee in official website; The third is to verify the identity information of on-site service personnel before maintenance, and clarify the specific charging items and service standards; After maintenance, ask for documents and formal invoices in time.

　　Second, the low-cost experience is tempted to enter the game, and consumers encounter many routines.

　　Some merchants sell and display related services to consumers on short video platforms by making exquisite videos, and attract consumers at low prices. Once the consumer contacts the merchant, the other party first asks the consumer to pay a very low price, then increases the price layer by layer, and finally charges the consumer a high fee. This kind of low-cost experience routine is more prominent in many service fields such as photography and moving.

　　Shanghai Consumer Protection Committee:business operatorOperate in good faith according to law, abide by business ethics and assume social responsibilities;Related industriesStrengthen self-regulation and self-restraint, and work hard for the long-term stable and sustainable development of the industry;Related short video platformStrictly review the advertisements in the businesses, and set up convenient consumer feedback channels to regularly clean up illegal businesses. At the same time, it also reminds consumers to keep a clear head about low-price sales, rationally consume according to their own consumption power, and timely report to the Consumer Protection Committee or the administrative department about the situation of merchants’ induced and routine consumption afterwards.

　　Third, the live broadcast of goods is mixed, and the norms are strengthened first to help consumers protect.

　　Nowadays, live broadcast with goods is very common, and low price has become the biggest selling point to attract consumers in live broadcast rooms. The live broadcast of goods is mixed, and cheap and good quality is also likely to be a gimmick.

　　Shanghai Consumer Protection Committee:Remind consumers: First, choose a platform with large scale and high credibility, and carefully check the publicity information of merchants who have settled in the platform as sellers; Second, don’t blindly believe the anchor’s propaganda commitment, avoid impulsive consumption, and raise doubts in the live broadcast room in time; The third is to take screenshots in time to save business publicity information, publicity promises, chat records, shopping records, etc., and complain to relevant departments or consumer protection committees in a timely manner when problems arise.

　　Fourth, the express terminal delivery service is not standardized, and there are shortcomings in the management of franchise mode.

　　In 2020, Shanghai Consumer Protection Committee accepted a total of 475 complaints from Shanghai Yunda Freight Co., Ltd., and a large number of consumer conflicts focused on the delivery service at the end of the franchise point, involving the loss of express delivery without the consent of consumers, and the abandonment of express delivery at the door without the consent of consumers. Individual consumers reported that they were also abused by company staff during the communication process.

　　Shanghai Consumer Protection Committee:The "Provisional Regulations on Express Delivery" clearly stipulates: "An enterprise engaged in express delivery business shall deliver the express mail to the agreed address, the recipient or the agent designated by the recipient, and inform the recipient or the agent to accept it in person. The recipient or agent has the right to face-to-face acceptance. " Here, Shanghai Consumer Protection Committee urges express delivery companies to take practical and effective measures to fulfill express delivery service contracts according to law. At the same time, it also reminds consumers to complain to the postal department or the Consumer Protection Committee in time when they encounter related problems, and work together to build an orderly and worry-free express consumption environment.

　　Five, hotel accommodation, entertainment tickets are pre-sold at low prices, and it is difficult for consumers to make an appointment and refund.

　　Nowadays, many enterprises sell hotel accommodation or entertainment ticketing products at low prices through WeChat WeChat official account and mobile App. After purchasing, consumers need to make an appointment in advance to use them. However, some consumers will encounter repeated unsuccessful appointments and blocked applications for refunds.

　　Shanghai Consumer Protection Committee:Protecting consumers’ right to know and choose is very important for pre-sale products. It is suggested that relevant enterprises: First, clearly inform consumers of the sales quantity of products, the actual number of available reservations, the reservation dynamics and other information to protect consumers’ right to know, choose and fair trade; The second is to change the service rules and terms to protect consumers’ reasonable right to refund.

　　Sixth, gyms rely on empty promises to sell cards, and it is difficult for consumers to defend their rights.

　　In recent years, some fitness companies promised consumers that the swimming pool will be opened soon when they sold their cards in the early stage, but refused to cash them afterwards. Even promised consumers a refund, and then "disappeared", it is very difficult for consumers to defend their rights.

　　Shanghai Consumer Protection Committee:The Shanghai Consumer Protection Committee, together with the Municipal Market Supervision Bureau, the Municipal Sports Bureau and the Municipal Fitness Association, jointly formulated the "Shanghai Sports Fitness Industry Member Service Model Contract (2021 Edition)", set a "seven-day cooling-off period", clarified the situation of card withdrawal (refund), and made detailed provisions on the liability for breach of contract and the termination of the contract.

　　Seven, the abnormal operation of long-term rental apartments triggered a chain reaction, and consumers were trapped in multilateral disputes.

　　On the one hand, some long-term rental apartment operators will allow consumers to apply for loans, but they will not pay the prepaid rent to the landlord at one time. Once the capital chain breaks, consumers will face problems such as no room to live in, difficult to return the rent deposit and still have to repay the loan. On the other hand, the landlord will also ask the tenant to move out because he can’t receive the rent, which will lead to multiple contradictions.

　　Shanghai Consumer Protection Committee:On February 4th, 2021, ten departments, including Shanghai Municipal Commission of Housing and Urban-Rural Development, Municipal Market Supervision Bureau and Municipal Housing Management Bureau, issued the Implementation Opinions on Further Rectifying and Regulating the Order of Housing Leasing Market in this Municipality, which stipulated that "the lessee shall not be forced or induced to pay rent for more than three months at a time in the name of rent concessions", "housing leasing institutions shall open fund supervision accounts", "verification of housing information" and "real name information card system for employees" to further rectify the order of housing leasing market.

　　Eight, parents do not know that minors recharge online games and ask for a refund.

　　In 2020, affected by the epidemic in COVID-19, many children "stayed at home" for online classes, and minors recharged online games without their parents’ knowledge. Some minors even recharged as much as 100,000 yuan. When parents asked online game companies for a refund, they were often rejected by online game companies on the grounds of insufficient evidence.

　　Shanghai Consumer Protection Committee:It is suggested that relevant game companies should fulfill their social responsibilities and pay attention to the protection and care of minors; For some games suitable for young children, set relevant trading limits, strictly control game time, implement security verification, etc., and effectively strengthen front-end control. At the same time, parents are also reminded to fulfill their guardianship responsibilities, strengthen education and guidance on the healthy and rational use of online games by minors, manage mobile phone fingerprints and passwords, open SMS reminders, turn off small amounts of confidentiality, and reduce the possibility of minors recharging themselves.

　　Nine, the purchased products can appreciate, and be wary of the "sales routine" of merchants.

　　Some merchants will market ordinary handicrafts through "reservation" and "lottery", and even put forward the concept that products have "collectible value", and further attract consumers to place orders through gimmicks such as "preserving value" and "increasing value" to create an effect of "buying and earning". However, the physical object is not consistent with the promotion of the merchants, and even the merchants refuse to deliver the goods and delay the delivery.

　　Shanghai Consumer Protection Committee:Consumers should be extra cautious when choosing collectibles, and consume rationally in combination with demand. In case of pre-sale of products by merchants through WeChat WeChat official account, consumers should also pay more attention, carefully verify and check the registration information of merchants, and keep relevant service commitments, so as to find out the subject, keep evidence and facilitate rights protection.

　　Ten, the second-hand car platform is lazy to take responsibility, and it is easy for consumers to buy a car with loans, but it is difficult to lift the mortgage.

　　Some second-hand car trading platforms not only profit from the second-hand car trading, but also profit from it by providing loan channel business to consumers. In the process of handling loans, consumers are usually not familiar with the company that actually provides loans, and there is no way to directly contact or find the lending company. In this "back-to-back" situation, consumers will encounter many difficulties in canceling the mortgage.

　　Shanghai Consumer Protection Committee:Urge relevant platforms: First, abide by the principle of operating in good faith and in accordance with the law, earnestly assume due main responsibilities, and actively cooperate with consumers to handle procedures such as mortgage cancellation; Second, before signing a contract with consumers, consumers should be clearly and conspicuously informed of relevant rights and obligations and important information, especially the loan provider and the methods and procedures for handling the mortgage procedures, so as to fully protect consumers’ right to know and choose; At the same time, the Municipal Consumer Protection Committee also reminds consumers to be extra cautious when buying used cars through online loans. Be sure to understand the details and the contract rules before paying, and save the electronic contract in time to protect their rights. (CCTV reporter Wang Dianjia)

Mirror entertainment originality

Wen Miao Liang Jialie

Editor Zhang Fengyi

Close your eyes and there will be summer in your ears!

　

On August 3rd, the band’s special online song performance with the theme of "Give the band another summer" kicked off the Tik Tok Summer Song Festival, and also brought the fans back to the hot summer with the band.

When the fans made a wish "Want to go to the seaside" in the barrage of the live broadcast room, the summer invasion planning band immediately pulled them into the artistic conception of music fantasy with a song "Want to go to the seaside"; When the tour group band sang "The Lost Song", the fans seemed to follow the song back to those lost summers; Hedgehog Band, who finally appeared on the stage, filled up the heat of the performance. When the live broadcast room unlocked the encore "Trains Going Beyond the Clouds, Dreams Are Sleeping in the Nine Clouds", the barrage was screened by "YYDS the Hedgehog".

Different from the past, in this performance, Tik Tok adopted vertical screen live broadcast, the stage designed based on the characteristics of vertical screen live broadcast, and the lens language more suitable for the visual requirements of vertical screen mode, all of which made the fans who interacted with each other across the screen more empathetic and immersed. "Help! You can feel the momentum of the whole audience burning through the screen. Shake it quickly." In the live studio of Tik Tok, countless audiences went crazy with the band’s drums.

　

This summer, Tik Tok Summer Song Festival not only gathered three major bands, namely Hedgehog Band, Tour Group Band and Summer Invasion Planning Band, but also invited Tik Tok musicians, Nana Ou-yang, Fish Dining, Chen Li and other big stars. Through the Summer Song Festival, Tik Tok hopes to bring a beautiful summer full of musical memories to the fans.

　

This time, the theme of Tik Tok Summer Song Festival is "Summer has changed, we did it!" It explains the agitation and impact brought by the collision between summer and music. However, in a number of theme performances with different styles, Tik Tok Summer Song Festival has both the burning of hormones and the feelings and gentleness that can evoke memories of a generation’s youth.

In the post-epidemic era, the demand for online performances only increased. At the beginning of last year, Tik Tok was one of the earliest platforms that entered the field of online performances. The deep accumulation of entertainment resources, the deep cultivation of entertainment ecology and the technological innovation of online performance dimension support the long-term layout of Tik Tok. From the sofa concert to DOULive, the enrollment of dragons in Deyun Society, from the live performance of stars to the Live Summer Song Festival where stars and big coffees gather, the online entertainment market in Tik Tok has been continuously attacking.

　

Those summer days and youth hidden in music

　

This year, without the performance of popular bands, fans who are used to the company of bands are somewhat lonely, but in the "Tik Tok Summer Song Festival", three treasure bands meet the public again. They sang classic songs that fans are familiar with and talked about stories related to music and bands in the live broadcast room, which filled the fans’ regrets about summer.

　

In the band’s special performance, the summer invasion planning band is popular but not conventional. Their style is as light and clear as ever, and a song "Want to go to the seaside" is perfect for lazy summer days. The tour group band with fresh breath in rock and roll still sings softly and delicately, and their "Gone Songs" and "Will Always Be There" seem to soothe everyone’s inner anxiety and anxiety this summer; The scene in Hedgehog Band is always full of calm strength and charming truth. When the melody of "The train is sailing beyond the clouds, the dream is quiet in the sky" sounded, the barrage was immediately screened by "Forever Young, Forever Tears".

Some people say that summer can’t be without bands, but in fact, it is "summer can’t be without music".

　

In addition to the special performance of "Give the Band Another Summer", the Tik Tok Summer Song Festival has also been officially announced by Tik Tok musicians’ "One Chorus Bar" special performance, Nana Ou-yang’s "This summer, Nana is so different" special performance, Fish Ding’s "Let’s all set off again" and sing loudly at the end of the world "Special performance" and Chen Granule’s new song "Long Holiday,’ Granule’ Start".

　

Among these musicians, Tik Tok musician, who specializes in "One Chorus Bar", is well known to the outside world in recent years because of his vibrato songs. Nana Ou-yang is a cello girl that the new generation likes and a new idol with sweet and cool style. Minced fish is loved by the younger generation because of its unique temperament and gentle style different from pop bands; Chen Li is the earliest musician in the field of folk songs, and is praised by the outside world for his flamboyant personality and musical style.

It can be said that behind the lineup of Tik Tok Summer Song Festival, there is actually the evolution of Chinese music, from the classic era when people are crazy about pop music; To the era of circle music in which folk songs, rap and bands became popular; In the era when musicians grew up with short videos and other multi-platforms, they were all included in this concert. The content style and the extension of the audience are beyond imagination.

　

Rock, lyric, healing, folk songs, Tik Tok Summer Song Festival accommodates a variety of music styles, and will also attract fans with different preferences, such as popular fans who like pop music, Wen Qing who loves folk songs, and the younger generation who are obsessed with rock and band culture. It can be said that the concert brought together Tik Tok musicians, Nana Ou-yang, Yu Ding-ke and Chen Li, and actually achieved a multi-directional satisfaction for old fans, new generations, the public circle and the minority circle.

The theme of many concerts is different, and the content planning has its own characteristics. If the band’s special performance is passionate, it is also more able to poke the Miocene generation; Tik Tok Musicians’ Concert is a dialogue with young people who love pop. Nana Ou-yang’s special performance conveys the young generation’s spirit of exploring "their own possibilities"; The special style of diced fish is relatively fresh, focusing on nostalgia and cure of youth; Chen Li’s special session emphasizes the state of mind of not going with the flow and finding oneself.

　

Different music styles and different themes express different music stories and emotions. Music fans are immersed in them and move with their hearts, and the feelings and resonance they get are naturally "personal". It may be a spiritual sustenance, an outlet to relieve real pressure, or a pursuit of the other side of themselves.

　

"saver"

During the May Day holiday this year, even Haoran Liu complained on the Internet that he couldn’t get tickets for the music festival, which shows how eager the public has been overstocked for more than a year after the epidemic. However, despite the surge in the number of May Day holiday music festivals, it is still in short supply. Now the small-scale recurrence of the epidemic has cast a shadow over offline music performances in the second half of the year.

　

At this time, online music performance has become the best form to comfort fans, which can not only meet the needs of fans, but also create performance opportunities for musicians. After gaining an insight into the current market situation, Tik Tok held this natural summer song festival, relying on the long-accumulated ability of integrating entertainment resources and the long-term construction of entertainment ecology.

In recent years, the accumulation of star resources on the platform of vibrato has become more and more profound. Apart from the performance guests of this summer song concert, both Andy Lau, a national goddess such as Zhao Liying and Yang Yang, and new idols such as YiBo, Zhao Lusi and KUN have now settled in Tik Tok. Therefore, in the creation of any music IP or entertainment IP, there is no shortage of star resources in Tik Tok.

　

Judging from the entertainment content construction in Tik Tok, in the music track, the entry of national musicians such as G.E.M. and the rise of original musicians in Tik Tok have gradually cultivated the music consumption habits of Tik Tok users, such as "First Kiss" and "My Lover Missed" and other explosive singles, which were "caught fire twice" by Tik Tok.

　

Outside the music track, Tik Tok continued to improve the film and television ecology in the promotion of explosive films such as The Wandering Earth, My People，My Country and Ne Zha; The DOU Live live broadcast brand launched by the platform serves different forms of entertainment such as music, film and television announcements, idols and live scenes; As well as personal live broadcast brands and memorial day live broadcast content that cooperate with stars such as Zhang Zhehan and Bai Jingting, are gradually cultivating the consumption habits of pan-entertainment content of users in the station.

Nowadays, the entertainment ecology in Tik Tok has matured. The ever-expanding ranks of stars, content officials and talented people together form the moat of Tik Tok’s content creation and hot spot fermentation, while hundreds of millions of users of the platform are consumers and disseminators of massive entertainment content. At the same time, Tik Tok has ensured the imagination and vitality of its own entertainment ecology through the continuous and rich operation and play methods such as DOULive, star live performance, star entry ceremony, challenge and star birthday party.

　

The profound accumulation of star resources, a large number of entertainment content consumers and a sound entertainment ecology are all the emboldened features of Tik Tok’s "Save the Bureau" this time. In addition, Tik Tok’s technical advantage in the field of online performance is also the key for musicians to choose Tik Tok.

　

In addition to the stage innovation and technical innovation around the vertical screen mode, the behind-the-scenes team of the special performance hosted by Tik Tok in this concert is also luxurious. On the main creative team, there are not only the production team of top concert projects, but also Zhao Bojun, the director of Yang Kun, as the general director, and Mu Yongjie, who has served as the music director of star concerts such as Jay Chou and Hebe Tien, as the music director of the song club; As for the directing team, Tik Tok invited the mainland head label Ji Shuzhai who had served many stars such as KUN, Chris Lee and Wang Jia.

The gathering of music café s and luxury production teams is the embodiment of Tik Tok’s ability of resource precipitation and resource integration in the entertainment field.

In the traditional cognition of the outside world, Tik Tok has always been labeled as a "short video platform", but its value is not as simple as "watching short videos". In the process of constructing the entertainment ecology by subdividing the tracks such as movies, music and variety shows, Tik Tok is establishing cooperative relations with more and more stars and people in the industry. As a result, the resource integration efficiency of Tik Tok in building different entertainment IP is becoming more and more efficient.

　

"Turn around" after a natural course.

This "Tik Tok Summer Song Festival" is an attempt by Tik Tok to pay for live broadcast of online music performances.

At the beginning of 2020, soon after this new form of online performance was spawned by the epidemic, the industry discussed whether this form was a short-term substitute or a new species with long-term value, and its profit model. At that time, many online performances sponsored by platforms had begun to try paid forms, which was not difficult to understand, because both the survival of musicians and the cost of organizing these online performances by platforms needed funds to support them.

　

It is true that fans will pay for music, but it is undeniable that online performances are really green at the beginning, and the rough performance scenes, the beauty of the dance and the singleness of content planning have all been complained by fans. This may also be the reason why Tik Tok has been holding its ground while other platforms are exploring the paid live broadcast mode.

　

In the past year, after many online performances such as Karen Mok Christmas Concert, the level of dance beauty and content planning in the field of online performances in Tik Tok continued to improve and became more professional. At this time, Tik Tok set his sights on paid live broadcast. It’s a sign of patience to talk about payment after being experienced, and it’s also a platform’s due respect for musicians and fans.

Although the online performance form is a product forced by the epidemic, in the new era of Internet of Everything, the offline music market is facing a growth bottleneck, and the online performance market will surely exist for a long time and continue to mature and become a supplement to the offline performance market. Nowadays, it is beneficial for the sustainable development of online performances to explore the payment for live broadcast in Tik Tok.

　

First of all, once the reproducible monetization method is explored online, it may drive more musicians to invest in the online performance market, thus promoting the diversification of online performance content, attracting more users to pay for online performances, and making the online market bigger and bigger. Secondly, the opening of the road to online income generation also means that the platform can have more confidence in scene selection, dance beauty upgrade and the invitation of the behind-the-scenes creative team, so that online performances can continuously break through in technology and aesthetics.

　

It has always been said that the advantages of online performance are limited by scenes and time, low cost and easy operation. However, judging from the quality of the Christmas concert in Karen Mok and the special performance of the summer song band, the online performance created by Tik Tok is exquisite and on par with the offline performance. It can be expected that once the payment mode is formed, it will also help Tik Tok to accelerate the goal of specialization and refinement in the creation of online performance IP.

Whether it’s a long-term sustained effort in the entertainment ecology, or this time, when the conditions are ripe, it’s a safe way to try to pay for live broadcast. Tik Tok is influencing the development of the industry through its own entertainment ecology and entertainment content layout. Just like before the appearance of DOULive, there were few platforms in the market to build professional brands and comprehensively integrate online resources to combine major entertainment scenes with live broadcasts. Just like before the appearance of this summer song concert, there were few platforms to plan such online performances with large star lineup, rich theme settings and strong behind-the-scenes team.

　

Today, Tik Tok’s weight in the entertainment industry is increasing step by step. On the surface, both the Tik Tok Summer Song Festival and the entertainment IP created by the previous platform are point-like layouts in Tik Tok, but from a deeper perspective, the impact radiation brought by these point-like layouts is reticular and long-term. Because of the spread of the influence of these entertainment IP, it will attract more stars and people in the industry to join in the creation of entertainment content and the construction of entertainment ecology in Tik Tok.

　

Unconsciously, the penetration of short video platform in the entertainment industry is getting higher and higher, and it is changing the imagination of entertainment content with its own unique advantages. It can be expected that after this summer song concert, Tik Tok’s ability to integrate star resources and entertainment ecology will be further precipitated and strengthened.

　

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