分类： spa

　　Forty years of China’s literary creation: from "scar literature" to "online novel"

　　China news agency, Beijing, October 6 (Reporter Gao Kai) "Literary changes are influenced by the world, and the rise and fall depend on the time sequence" (Liu Xie, Southern Dynasty), from "scar literature" to "online novel", China’s literary creation has experienced colorful ups and downs with social changes in the past 40 years.

　　In 1977, the 11th issue of People’s Literature published Liu Xinwu’s "Head Teacher" in the headline of "Special Short Stories". The novel was criticized as "criticism and enlightenment" and the pursuit of authenticity, which exposed the spiritual poison caused by the "Cultural Revolution" to teenagers. In 1978, a wave of literary creations revealed the harm of the Cultural Revolution to the people’s spirit, such as Wound by Lu Xinhua and Soul and Body by Zhang Xianliang, told the spiritual history records of a generation of China intellectuals who reflected on the Cultural Revolution. It was called "Wound Literature" in the literary history, while The Head Teacher was regarded as a "pioneering work".

　　This year, in an interview with the media, Liu Xinwu said that "scar literature" is more about expressing thoughts, opinions and viewpoints, rather than really digging deep into the literature itself. In fact, when literature continues to progress, and then the creation is required to truly return to the literary ontology, it is far from enough to express the views on social life. "Trauma literature naturally melts with the development of the times."

　　What the reform has brought to China people is not only the abundance of material life, but also the expansion of individual thought and living space.

　　Since 1978, with the economic and social changes, Dangdai’s literary publications such as October, Flower City and Everyone have come out in succession, and they have quickly become fertile ground for the growth of literary creation.

　　After the "scar literature", a large number of reform works emerged, from Zhang Jie’s "Heavy Wings" to Ke Yunlu’s "New Star", which aroused widespread public concern. "New Star" appeared as a avant-garde literary image that reflected realistic problems and confronted social contradictions, and its adaptation of the TV series of the same name gained unprecedented attention and ratings at that time.

　　In 1986, Lu Yao’s Ordinary World interwoven daily life with huge social conflicts, showing the difficult and tortuous road that ordinary people have taken in the historical process of the great era. This award-winning work of Mao Dun Literature Award not only won the recognition of the literary world, but also aroused strong resonance among readers and became the "explosion" of that year.

　　China literature is increasingly returning to literary noumenon, and it is more inclined to pure literature.

　　Since the middle and late 1980s, a number of outstanding writers, such as Yu Hua, Su Tong, Liu Suola, Acheng and Ge Fei, have successively published their "golden" works.

　　In 1985, Mo Yan published the novella Transparent Carrots in China Writers, which added a wonderful stroke to the literature in the new period with magnificent imagination and expanded the creative space of novels in the new period. Mo Yan became famous in one fell swoop. Twenty-seven years later, he won the Nobel Prize in Literature because his works "magical realism blended folk stories, history and contemporary society".

　　Chen Jiangong, vice chairman of the Chinese Writers Association, said that during the period from 1978 to 2008, China’s literary creation, writers constantly expanded the realm of "ego", and integrated "ego" into the feelings of home and country, national worries and joys, and the people’s upsurge of creating history and the torrent of national rejuvenation. ? From "non-ego" to "ego" and from "ego" to "ego", the creative subject of literature has finally found its own artistic and historical orientation, which is the mystery of the outstanding personality of literary creation and the heavy and vigorous literary pattern over the years.

　　With the progress of science and technology and social development, the Internet has increasingly entered the lives of China people, and network literature has emerged. Since Cai Zhiheng’s online novel "The First Intimate Contact" became popular in 1998, China’s online literature has gone through 20 years.

　　With the development of film, animation, games and other related industries in recent years, the annual income of many online writers has reached "tens of millions".

　　Born in 1981, the online writer "Tang Jiasan Shao" has owned his own cultural investment company, ranking first in the rich list of online writers in China for many years. In addition to the material sense of existence, after years of development, China online writers have also become a member of the mainstream literary creation. Tang Jiasan believes that the traditional literary world has accepted and tolerated online literature to a great extent. With the network literature entering a new turning point in history, the network literature, which started from leisure and entertainment, has also shown a positive trend in the creation of realistic themes.

　　Literature comes from the times and also records the times. Looking back on the 40 years of reform and opening up, China’s literary creation is magnificent, and the future can be expected. As Mr. Lu Xun said, "Infinite distance and countless people are all related to me". (End)

　　Kung Fu Panda, a Hollywood summer animation masterpiece, officially appeared in China on Friday. At the premiere of the Shanghai Film Festival yesterday, artist Zhao Bandi’s appeal that "everyone in China should boycott Kung Fu Panda" obviously became a Don Quixote joke. There is a long queue in the second hall of Shanghai Cinema, and the audience is full. The Kung Fu Panda has not yet started, and the atmosphere at the scene has been very lively by a lovely and huge panda doll. The panda "Po" played for 100 minutes and the audience laughed dozens of times. At the end of the screening, the audience expressed their love for the film with warm applause. "It’s so beautiful and awesome!" As a China-themed Hollywood movie, ordinary audiences in China feel happy and excited from Kung Fu Panda, while filmmakers in China should feel ashamed and humiliated.

　　"Po" made the audience laugh from beginning to end.

　　Kung Fu Panda shows a martial arts world, and you can even regard it as an animal version of Kung Fu. Without the animation coat, it is a simple story of a little person who won by luck, hard work and courage. The hero is the big and fat panda "Po". He is lazy, clumsy and greedy. He usually helps his father (a duck) in the noodle restaurant. Only in his dream, he is a handsome and cool warrior with superb kung fu. He stumbled into the "God" in the Great Fairy Point of the tortoise.

　　The candidate of "Dragon Warrior" is the same as the five masters (tiger, monkey, crane, mantis and snake). Under the training of the "raccoon" master, he becomes a generation of dragon warrior, and finally defends "Peace Valley" and defeats the evil ambitious remnant leopard. Kung Fu Panda can make you laugh from beginning to end, and the dialogue, modeling, plot, details, animal expressions and martial arts movements are all hilarious. For example, Po tried his best to enter the tournament. He climbed the 1888 steps and was panting. When he finally climbed to the door, he was about to cheer, but the door just closed. His first contact with kung fu training and his violent beating by the master are very funny. The plots of Bao’s "grabbing buns", "acupuncture" and "stealing cookies" make the audience laugh through the panda’s embarrassing and rich expressions. However, being fat also has the advantage of being fat, because even "acupoints" are useless to him.

　　Master "Po" isJackie Chan

　　The humorous and sometimes ugly fighting action of "Po" reminds the audience of Jackie Chan’s movies. Indeed, director Stevenson once said that Jackie Chan is the most important when designing actions for "Po" because his kung fu is full of humor and is closest to the theme. At the same time, "Jet Li and Bruce Lee’s kung fu are all referenced, even including Stephen Chow (Q bar)." What’s more striking is that the voice cast of Kung Fu Panda is quite strong, with Jack Black providing the voice for Po, Dustin Hoffman providing the voice for Master Raccoon and Angelina Jolie providing the voice for Tiger. There are Jackie Chan, Liu Yuling and others, and the Chinese version invites stars such as Wilber Pan and Patty Hou to join us.

　　As the director said, Kung Fu Panda is a "love letter" dedicated to China, and everything in this film comes from China. In the film, those kung fu, pandas, landscapes, Tai Chi, temple fairs, calligraphy and acupuncture belong to China; Animals eat noodles, use chopsticks, and Tigress wears a Tang suit. Monkeys, poisonous snakes, red-crowned cranes, tigers and mantis are the most famous and distinctive representatives of boxing martial arts in China.

　　"China filmmakers should wake up."

　　In the past, Hollywood films based on the theme of China were more or less criticized for "not being China enough and misreading China". In Kung Fu Panda, the reporter found that Hollywood seems to have really "read" China. Except for the characters and props, the concept and culture of the film are all Chinese. Both Panda Po and Canbao are trying to get the secret book of the Dragon, but in fact, there is not a word in the secret book. Po learned the true meaning of "believe in yourself" from the secret book without words. Master Oogway’s series of proverbs: Everything is predestined, there is no coincidence in the world, and he said "My time is up" and then turned into a fairy, all of which won the essence of China culture. It seems that after a long period of "training", Hollywood has gradually been able to control the "mysterious and complicated" China culture, instead of just using some specious China elements to put on a show. Therefore, Kung Fu Panda is enough to make all China filmmakers feel ashamed. A movie fan sighed after watching it, "Everything in this movie is from China, but why can’t people in China shoot it?" When talking about the so-called Kung Fu Panda, which calls for a boycott of "taking advantage of the fire to rob", more viewers feel that it is better to retreat from the net than to boycott it. "It’s time to wake up." Kung Fu Panda "is so beautiful. China filmmakers should be ashamed. If we don’t work hard, we will give away everything."

　　"Kung Fu Panda" detonated at zero in Nanjing

　　This summer’s opening blockbuster, Kung Fu Panda, a 3D animated blockbuster produced by American DreamWorks, will meet the audience in mainland China from tomorrow. At the screening meeting in Nanjing yesterday, "Kung Fu Panda" made the adult audience laugh, and the general reaction was "good-looking, worth seeing!" Manager Ouyang Chong of the Workers’ Studio said that the Workers’ Studio will detonate Kung Fu Panda at 0: 00 tonight, which is the first time they have detonated an animation at 0: 00.

　　With the heavy landing of Kung Fu Panda on June 20th, the summer movie file in 2008 officially kicked off. Just like the fat figure of the fat panda "Po", this summer’s first shock wave is absolutely heavyweight. "We have been ready for a long time. This time, we took a total of three copies, two digital films and one digital film. The numbers are in Chinese and English. The film is only available in Chinese. Ten of the 13 halls will be used to play Kung Fu Panda. On average, there will be a rolling broadcast of this film every ten minutes to a quarter of an hour, which is the film with the highest screening density so far this year. Such a high screening density is comparable to Zhang Yimou’s "Golden Flower in the City". " Ouyang Chong told the reporter excitedly that Kung Fu Panda was completely operated according to Hollywood blockbusters, not a simple cartoon. Ouyang Chong also explained why Kung Fu Panda was so popular with them. "This film is not for children in the traditional sense, but also suitable for adults. There are many fashion elements, including many China elements and humorous elements unique to the West, which are familiar to most audiences. "

　　In addition to setting a record for the first zero-point detonation cartoon, the copy of Kung Fu Panda is specially encrypted, which can only be released at a specific screening time. This has set a record for the animation copy and encryption. A copy of a movie that needs to be encrypted like this, the first one earlier this year was forbidden kingdom. Tongli

Editor: Li Dan

author/boki

The last wave of double eleven activities, you can’t rush!

Go! Go, go! Taotao finally got the last wool, and bought the essence and liquid foundation that Li Laotou didn’t grab in the live broadcast room at a good price.

Every year, the Double Eleven is a time for girls to stock up on skin care and make-up. This year’s double eleven domestic products are more eye-catching, and the pre-sale stage is because all kinds of hot searches can’t be grabbed. Domestic brands are also increasingly favored by young people. After #00, they prefer domestic brands # and also boarded hot search during the Double Eleven period.

Celebrity endorsement, Li Jiaqi’s offer, Xiaohongshu planting grass, Tik Tok live room … What domestic brands did you buy?

Beauty and skin care:

Content marketing helps, and component technology promotes big items.

Please raise your hand because Li Jiaqi bought domestic skin care products!

After reading the offer of all girls, Xiaoyue decided to support domestic products in this double eleven. Last year, foreign brands such as Guerlain, Mei Kefei, etc., this year, she gave part of the beauty budget to Proya’s morning C night A double anti-suit, Ou Shi Man Freckle Mask, and by the way, she brought a set of Ou Shi Man Water Emulsion to her mother. "Supporting domestic products is not entirely an emotional card. I went to Xiaohongshu to do my homework, and the ingredients of domestic products now don’t lose big names, which is more cost-effective! "

Unfortunately, Polaiya couldn’t get it in the live broadcast room in Li Jiaqi at all, and Xiaoyue could only choose to place an order in the brand live broadcast room.

Polaiya, a domestic brand that soared to the fourth place on Tmall’s pre-sale skin care list this year, was once considered as the brand of "L ‘Oré al" and "Oprah" in the cottage. In the past two years, it has entered the head of domestic skin care with its ingredients and excellent popularity.

In the field of skin care, consumers are becoming more and more mature, from simple skin care in the past to accurate and effective skin care needs in selecting product ingredients. Not only pursue functional ingredients, but also pay attention to content and concentration.

In addition, the demand for skin care has advanced from basic whitening and hydrating to early anti-aging. We must know that products with anti-aging effect have always been the high-end line of various overseas brands, which also means that the price is very high. The popular anti-aging formula in the past two years is "early C and late A", that is, products with VC ingredients are used in the morning and products with VA ingredients are used at night. This formula is popular because of its relatively effective ingredients and affordable price.

Polaiya seized the enthusiasm of technology skin care and took the opportunity to make a hot single product ruby series and double anti-essence.

Polaiya, who has grasped the trend of popular skin care, also played a role in this year’s Double Eleven, opening an offline wine coffee pop-up shop. Business hours are from 8: 00 a.m. to 0: 00 a.m. on weekdays, and at 7: 00 p.m., the cafe is converted into pub mode, and the business hours are extended to 2: 00 a.m. on weekends.

Early caffee and late Acohol, properly "early C and late A" for migrant workers!

Polaiya is an old hand in emotional interaction with young people. In the past two years, Women’s Day on March 8th took advantage of the marketing, and with the help of planning short films and copywriting, discussions on gender issues such as "gender is not the boundary, but prejudice is" won everyone’s approval.

In terms of publicity, Polaiya has always been cautious enough, and the marketing of festivals that are easy to step on thunder, such as Mother’s Day and Tanabata, has never overturned.

Last year, Polaiya ranked among the 500 million sales clubs. Will the final data of this year’s Double Eleven be refreshed?

While the rise of domestic products depends on Li Jiaqi, brands have made great contributions to the shaping of their own products and images.

Another popular brand, Ou Shiman, also seized the opportunity of ingredient marketing. Now, when I see Ou Shiman again, the first reaction is not the chronological advertisement "Ou Shiman Pearl White" on Hunan Satellite TV, but the star single product with anti-sugar and anti-aging effect-repairing anti-orange lamp.

With the 76-year-old chairman’s speech in Li Jiaqi’s "All Girls’ offer", Ou Shiman was young and lovely, and the affordable preferential mechanism was "out of the circle". Established a new brand image, an optimistic, enthusiastic, sincere and national brand with craftsman spirit. On the eve of double 11 this year, Ou Shiman launched a whitening lotion set developed by Li Jiaqi, and bought 200,000+in the live room, which was sold out directly.

In addition to brand culture marketing, in order to attract more young people, Ou Shiman’s star product, Xiao Orange Lamp, and the glory of the king withdrew from the The Story Of Diu Sim gift box in May this year. The Story Of Diu Sim’s skills of both exporting and returning blood in the king’s setting fit the product attributes of Ou Shiman’s Xiao Orange Lamp.

Spokesmen also choose young male artists to speak, from Johnny and Z.TAO in the past to the official announcement of Jialun in October this year, which is more in line with the characteristics of products and brands. In November, Ou Shiman’s activity for Ren Jialun’s limited-edition suit also attracted many fans’ attention. If you buy a specified amount, you can get Allen sweaters, signature photos and other surrounding areas.

Recently, a number of domestic beauty companies released their financial reports for the first three quarters. The top three in terms of total revenue growth in the first three quarters were Huaxi Bio, Betani and Polaiya, which increased by 43.43%, 37.05% and 31.53% respectively.

Huaxi Bio owns Run Baiyan, which is mainly composed of hyaluronic acid, and Quadi, which is mainly composed of 5d hyaluronic acid. For the revenue growth in the first three quarters, Huaxi Bio’s financial report shows that the revenue of functional skin care products has achieved rapid growth.

Bettini’s growth mainly depends on Winona. The financial report says that the growth comes from the further promotion of the products and brands of major companies, and the sales scale and sales revenue have increased rapidly. In the first half of this year, more than 70% of Winona’s sales expenses were used for channels and advertising. Winona’s 2022 Double Eleven has occupied 8 pits in the live broadcast room in Li Jiaqi, second only to Lancome and Estee Lauder.

In addition to Tik Tok E-commerce and Xiaohongshu kol planting grass, brand-owned accounts are also using small classes to popularize the ingredients and efficacy of popular science products, and experts in the industry will sort out the principles and usage of popular science ingredients to consumers in detail.

In addition to marketing, domestic skin care products have also begun to increase technology and invest more research and development expenses. For example, in the first half of 2022, Polaiya invested 61.07 million yuan in research and development expenses, a year-on-year increase of 94.66%; Betaine’s R&D expenses were 87.56 million yuan, up 85.17% year-on-year;

Marketing will bring performance growth, but the needs of consumers are constantly changing. Focusing on efficacy and overweight research and development can continuously strengthen the real value of domestic skin care brands.

Make-up is hot

More professional makeup products are more popular.

This year’s perfect diary fell out of the top ten of the pre-sale list, while Hua Xizi remained firmly on the list.

After the return of Li Jiaqi, Hua Xizi’s strong support for the first broadcast was closely tied with Li Jiaqi during the Double Eleven period. Participate in "All Girls’ offer", founder and Li Jiaqi battle preferential mechanism;

In Weibo and other short videos, a short video of Li Jiaqi as a witness of Hua Xizi’s growth was launched. Li Jiaqi talked about how to be moved by Hua Xizi, recalled developing products together, and highlighted the technical upgrading of Hua Xizi’s star loose powder and the Chinese color of lip yarn. Promote the brand with the concept of oriental beauty makeup, and bring a better experience to all girls.

In deepening the characteristics of oriental Chinese beauty, Hua Xizi launched the planning of the garden secret double eleven garden party and the preview of 3D cyber national style, which deepened the impression of fashion national style beauty.

With the opening of the Double Eleven activities, a garden party was also opened, and each stop was to sort out the next products and functions. Linked spokesperson Bailu Express opened the box, tried out the product and conducted Amway.

This year’s Double Eleven, Hua Xizi’s profit is still not much. The relevant person in charge of Hua Xizi has revealed that Hua Xizi’s participation in the traditional e-commerce promotion node has not been great. "The brand is still based on long-term, and will not excessively pursue the growth brought about by the promotion of activities."

Contrary to Hua Xizi, most domestic cosmetics brands still seize customers with the strategy of low price and high value. This year’s Double Eleven, many products are buy one get one free, or appear in the form of preferential packages. One hundred yuan can have three lip pastes with popular color numbers.

The fermented color in make-up is undoubtedly the dark horse of this year. For the first time, it rushed into the pre-sale list, mostly because of the blessing of the live broadcast room in Li Jiaqi.

However, from the perspective of the brand of fermented color, its revenue exceeded 100 million in early 2019. In 2021, the overall performance of the beauty industry declined five times, achieving brand profitability and having an upward development trend.

Looking at the outer packaging alone, it is completely different from the orange blossoms of the same company. Because the main consumer group of yeast color is free and independent modern urban women who are transforming from girls to workplaces. Therefore, the packaging style of fermented color is not the sweetness of Japan and South Korea, nor the coldness of Europe and America. Choose neutral and comfortable colors, or amber and shells with Chinese elements.

On the eve of the Double Eleven, the first original nude air cushion was launched, and the series of products were mainly nude, with a sense of high quality opposite to low price. In terms of packaging and products, the stage of light maturity is also acceptable.

Domestic make-up began to differentiate for different age groups and different trial groups. In product packaging, color and other aspects, domestic beauty styles are different.

Tangduo and intoyou are lovely and sweet girlish feelings. This year, many co-branded products are mainly produced.

The spokesmen also chose Z-generation idols like Nana Ou-yang and kiku. In terms of product promotion, intoyou has selected artists from the draft online, and implanted them offline as the designated products of beauty cosmetics like Travel Notes of Vento Oak in 2022.

On the eve of this year’s Double Eleven, girlcult made a circle with a grotesque Chinese cyber serial, with bold colors and suitable for playing with makeup. However, lip glaze and eye shadow seem to have the phenomenon of pigment precipitation, which was spit out in the little red book.

There are also goggles, popular products such as cement plate and chameleon eyeliner, which are suitable for dark European and American makeup.

The perfect diary of the former head brand has been much weaker this year, but its product categories have been expanding. Besides lip glaze and eye shadow tray, there are also makeup, Cosmetic Contact Lenses, skin care products, etc. So far, no star product like lip glaze has been made.

After the eye and lip products of domestic beauty products are out of the circle, the subsequent products seem to have poor results, especially the base makeup products, which have higher technical requirements. However, the makeup market in China is growing rapidly, and the market scale is expected to reach 61 billion yuan in 2025. In the future, more brands will set foot in the field of base makeup.

In terms of base makeup, Mao Geping and Caitang, the brands of professional makeup artists, are still favored in domestic products this year. As a brand of Polaiya, Caitang has a lot of marketing this year, and almost all the beauty cosmetics kol are vigorously promoting Caitang Concealer in Xiaohongshu and Tik Tok.

Of course, it is also inseparable from the professional makeup artist status of founder Tang Yi. Caitang has been doing online marketing with Tang Yi’s makeup experience. This year’s Double Eleven, Tang Yi also incarnated as customer service, explaining logistics delivery and other issues on social platforms.

Domestic makeup word-of-mouth products should still belong to Blank ME. After all, it is really difficult to find a makeup product that fits the skin and holds makeup in domestic products. Its rapid growth has filled the gap in the domestic makeup market. It is reported that Blank ME has set up her own laboratory in Shanghai to do more in-depth research on women’s makeup in China.

From skin care to beauty cosmetics, domestic products have increasingly replaced European and American brands in our lives, become more competitive, and become more and more recognized by consumers. After all, being more professional, easier to use and more cost-effective is the consumption principle of consumers now.

(If you like this article,Click on the topTaoqi LABPay attention to WeChat official account and master the inside story of the trend.~)

–

　　The information that artificial intelligence system needs to perceive mainly comes from its vision, hearing and touch, and smell is also a valuable direction. At present, researchers have been studying odor sensors and their applications in environmental protection and other fields.

　　During my stay in China International Import Expo(CIIE), in addition to "hard-core" intelligent technologies such as bionic robots and automated production lines, AI beauty consultants, virtual makeup artists and customized skin care products driven by artificial intelligence also attracted many people’s attention. In recent years, artificial intelligence, which shines brilliantly in the fields of image, video and speech recognition, has gradually penetrated into the beauty industry. The market shows that the perfume prepared by artificial intelligence has received good feedback from consumers.

　　"Perfume preparation is a complex system engineering, involving raw materials, processes, users, markets and many other factors. Searching for the right solution in the vast parameter space is a huge workload. It is difficult to exhaust all feasible solutions only by relying on manual experience, and it is likely to miss the best solution that is most popular with the market and users." Sun Zhenan, a researcher at the Institute of Automation, China Academy of Sciences, said in an interview with a reporter from Science and Technology Daily.

　　AI flavoring does not depend on fragrance to judge the order of putting spices.

　　"The information that the artificial intelligence system needs to perceive mainly comes from its vision, hearing and touch, and the sense of smell is also a valuable direction. At present, researchers have been studying odor sensors and their applications in environmental protection and other fields." Sun Zhenan said.

　　Previously, IBM made an artificial intelligence perfume apprentice — — Philyra。 Philyra is a creative artificial intelligence, which can study the existing perfume formulas and compare and analyze their components to develop new perfume formulas. Philyra can also obtain the popularity of perfume in different genders, ages and best-selling places. Combined with big data algorithm, Philyra will output a new perfume formula, which can achieve good results in the predetermined target population.

　　Sun Zhenan explained that unlike perfumers who need decades to train their sense of smell, artificial intelligence does not rely on the sense of smell to make perfume. AI Blending uses advanced machine learning algorithms to analyze and learn information such as perfume formula, raw materials, historical sales data and industry trends to predict human preferences, thus creating a new perfume formula for the target population.

　　David Appel, a master perfumer, did an experiment with Philyra: a perfume made entirely by Philyra was model A; The b model is mainly made by Philyra, and the perfumer is used as an auxiliary modification; The C model is led by the perfumer and assisted by Philyra. After the completion of the three perfumes, they were put into test. The test results showed that most people chose the A perfume created by artificial intelligence.

　　"Compared with artificial perfuming, AI perfuming does not rely on fragrance to judge the order of perfuming, but uses deep learning algorithm to analyze and customize the blending method, which is a method different from traditional perfuming thinking; AI perfume will not be influenced by personal preference, experience and cultural prejudice, but digitally quantify the sense of smell and explore more creative composition combinations and formula; With its powerful computing power, AI perfume can quickly calculate the most popular perfume formula for target customers, shortening the perfume development cycle. " Sun Zhenan pointed out.

　　It is also used in intelligent medical beauty, hairstyle design and other scenes.

　　According to Euromonitor Consulting’s forecast, 2019— In 2023, China’s cosmetics industry will maintain a compound growth rate of 8.3%. Faced with the growing cosmetics consumer market and the popularization of concepts such as scientific skin care and functional skin care, major beauty and skin care businesses are also actively using cutting-edge technologies such as artificial intelligence to launch customized products that better meet consumers’ individual needs and bring more comprehensive product experience.

　　Sun Zhenan said that in addition to preparing perfume, artificial intelligence is also used in many scenarios such as intelligent medical beauty, hair design, virtual makeup, customized skin care products, skin diagnosis and so on.

　　Sun Zhenan, a researcher from the Institute of Automation, China Academy of Sciences, and his team of researchers have explored the editing of face images and the application of beauty, medical beauty and entertainment.

　　For example, at the IEEE International Conference on Computer and Pattern Recognition in 2019, they proposed a face age transformation technology based on wavelet domain, which can predict the change of face with age, and this technology can also be applied to personalized recommendation of skin care products; In 2020, they proposed a face attribute editing technology based on sample importance sampling, which can edit the skin color, hair color, adding or removing glasses and other attributes of the face, and can be applied to the makeup design of the beauty salon industry to provide users with diverse choices and references; In 2020, a face composition editing technology based on reference images was proposed, which can manipulate the shape of facial features and assist medical cosmetology, give more guidance to doctors and patients through the preoperative prediction of plastic surgery and trauma repair surgery, and make a more scientific cosmetic plan.

　　"The application technology of artificial intelligence in the beauty industry has saved labor costs for enterprises, improved customer service efficiency and brought convenient and comprehensive user experience for consumers to purchase products." Sun Zhenan said.

　　Sun Zhenan pointed out that from the current application, the personalized customized skin care system allows each user to have a dedicated skin care beautician, analyze the photos provided by the user by using face recognition and face analysis technology, and evaluate their skin condition, and then use the recommendation algorithm to select the most suitable product from the existing products for recommendation; The facial beauty evaluation system provides valuable methods and tools for medical cosmetology, which can assist the hospital in cosmetic surgery. By comparing the detected data with the standard beauty model, it provides the cosmetic surgeon with the best scheme for improving each part. AR intelligent makeup trial uses face recognition and virtual makeup rendering algorithm to realize the makeup effect of products with different brands and colors on the face, which reduces the cost of makeup trial, expands the beauty retail terminal and meets the demand of fast fashion.

　　For aesthetic standards, people and machines will influence each other.

　　Different people have different opinions about beauty, and it is difficult to quantify and form a standard. However, "everyone has a love for beauty", and the aesthetic concept of the public still has rules to follow. For example, a beauty who is truly beautiful can still be recognized by almost everyone.

　　"Artificial intelligence’s understanding of beauty requires the training of big data. At present, the definition of beautiful faces and the face value of artificial intelligence cannot be separated from the supervised data marks of human beings, because artificial intelligence has no understanding of beauty itself, and its grasp of beauty depends on the face data it has learned and the label data set that artificially defines and quantifies beauty." Sun Zhenan said.

　　David Appel thinks that artificial intelligence is not a threat but an object that needs cooperation. Machines have no unnecessary feelings and prejudices, which can significantly enhance human creativity and provide the most novel algorithms.

　　Previously, the CARTO artificial intelligence fragrance blending system was produced in the well-known perfume company Givaudan. The system used the odor atlas collected by IBM, hoping that the fragrance could maximize its olfactory performance in the formula.

　　For another example, Shiseido Optune personalized customized skin care system consists of a smartphone application Optune App and a dedicated machine Optune zero. Optune App displays the user’s skin condition (skin texture, pores, moisture content, etc.) by analyzing the photos taken by users with machine learning technology, and sends the data to Optune Zero through the cloud, which selects the most suitable combination of essence and moisturizing products from existing products according to the algorithm and produces them directly from the machine.

　　"In order to eliminate the preference of artificial intelligence for human aesthetics, the data used in the training algorithm should be as comprehensive and diverse as possible, and multi-dimensional and multi-angle standards should be integrated for learning. However, it does not rule out that autonomous evolutionary intelligence has the ability to discover beautiful people and things unsupervised. For example, machines may automatically search for star photos that attract public attention to learn aesthetic standards independently. " Sun Zhenan said.

　　In Sun Zhenan’s view, with the application of artificial intelligence in the beauty industry, people and machines will influence each other on aesthetic standards. "On the one hand, human beings have a personal preference for the standard of beauty in a broad sense. When algorithm experts use a certain definition of beauty as a standard for machines to learn, machines tend to be aesthetic standards of this definition. On the other hand, when the machine recommends the medical beauty scheme it thinks for a long time, the user aesthetic system of the artificial intelligence system will also be affected. "