分类： sangna

Mirror entertainment originality

Wen Miao Liang Jialie

Editor Zhang Fengyi

Close your eyes and there will be summer in your ears!

　

On August 3rd, the band’s special online song performance with the theme of "Give the band another summer" kicked off the Tik Tok Summer Song Festival, and also brought the fans back to the hot summer with the band.

When the fans made a wish "Want to go to the seaside" in the barrage of the live broadcast room, the summer invasion planning band immediately pulled them into the artistic conception of music fantasy with a song "Want to go to the seaside"; When the tour group band sang "The Lost Song", the fans seemed to follow the song back to those lost summers; Hedgehog Band, who finally appeared on the stage, filled up the heat of the performance. When the live broadcast room unlocked the encore "Trains Going Beyond the Clouds, Dreams Are Sleeping in the Nine Clouds", the barrage was screened by "YYDS the Hedgehog".

Different from the past, in this performance, Tik Tok adopted vertical screen live broadcast, the stage designed based on the characteristics of vertical screen live broadcast, and the lens language more suitable for the visual requirements of vertical screen mode, all of which made the fans who interacted with each other across the screen more empathetic and immersed. "Help! You can feel the momentum of the whole audience burning through the screen. Shake it quickly." In the live studio of Tik Tok, countless audiences went crazy with the band’s drums.

　

This summer, Tik Tok Summer Song Festival not only gathered three major bands, namely Hedgehog Band, Tour Group Band and Summer Invasion Planning Band, but also invited Tik Tok musicians, Nana Ou-yang, Fish Dining, Chen Li and other big stars. Through the Summer Song Festival, Tik Tok hopes to bring a beautiful summer full of musical memories to the fans.

　

This time, the theme of Tik Tok Summer Song Festival is "Summer has changed, we did it!" It explains the agitation and impact brought by the collision between summer and music. However, in a number of theme performances with different styles, Tik Tok Summer Song Festival has both the burning of hormones and the feelings and gentleness that can evoke memories of a generation’s youth.

In the post-epidemic era, the demand for online performances only increased. At the beginning of last year, Tik Tok was one of the earliest platforms that entered the field of online performances. The deep accumulation of entertainment resources, the deep cultivation of entertainment ecology and the technological innovation of online performance dimension support the long-term layout of Tik Tok. From the sofa concert to DOULive, the enrollment of dragons in Deyun Society, from the live performance of stars to the Live Summer Song Festival where stars and big coffees gather, the online entertainment market in Tik Tok has been continuously attacking.

　

Those summer days and youth hidden in music

　

This year, without the performance of popular bands, fans who are used to the company of bands are somewhat lonely, but in the "Tik Tok Summer Song Festival", three treasure bands meet the public again. They sang classic songs that fans are familiar with and talked about stories related to music and bands in the live broadcast room, which filled the fans’ regrets about summer.

　

In the band’s special performance, the summer invasion planning band is popular but not conventional. Their style is as light and clear as ever, and a song "Want to go to the seaside" is perfect for lazy summer days. The tour group band with fresh breath in rock and roll still sings softly and delicately, and their "Gone Songs" and "Will Always Be There" seem to soothe everyone’s inner anxiety and anxiety this summer; The scene in Hedgehog Band is always full of calm strength and charming truth. When the melody of "The train is sailing beyond the clouds, the dream is quiet in the sky" sounded, the barrage was immediately screened by "Forever Young, Forever Tears".

Some people say that summer can’t be without bands, but in fact, it is "summer can’t be without music".

　

In addition to the special performance of "Give the Band Another Summer", the Tik Tok Summer Song Festival has also been officially announced by Tik Tok musicians’ "One Chorus Bar" special performance, Nana Ou-yang’s "This summer, Nana is so different" special performance, Fish Ding’s "Let’s all set off again" and sing loudly at the end of the world "Special performance" and Chen Granule’s new song "Long Holiday,’ Granule’ Start".

　

Among these musicians, Tik Tok musician, who specializes in "One Chorus Bar", is well known to the outside world in recent years because of his vibrato songs. Nana Ou-yang is a cello girl that the new generation likes and a new idol with sweet and cool style. Minced fish is loved by the younger generation because of its unique temperament and gentle style different from pop bands; Chen Li is the earliest musician in the field of folk songs, and is praised by the outside world for his flamboyant personality and musical style.

It can be said that behind the lineup of Tik Tok Summer Song Festival, there is actually the evolution of Chinese music, from the classic era when people are crazy about pop music; To the era of circle music in which folk songs, rap and bands became popular; In the era when musicians grew up with short videos and other multi-platforms, they were all included in this concert. The content style and the extension of the audience are beyond imagination.

　

Rock, lyric, healing, folk songs, Tik Tok Summer Song Festival accommodates a variety of music styles, and will also attract fans with different preferences, such as popular fans who like pop music, Wen Qing who loves folk songs, and the younger generation who are obsessed with rock and band culture. It can be said that the concert brought together Tik Tok musicians, Nana Ou-yang, Yu Ding-ke and Chen Li, and actually achieved a multi-directional satisfaction for old fans, new generations, the public circle and the minority circle.

The theme of many concerts is different, and the content planning has its own characteristics. If the band’s special performance is passionate, it is also more able to poke the Miocene generation; Tik Tok Musicians’ Concert is a dialogue with young people who love pop. Nana Ou-yang’s special performance conveys the young generation’s spirit of exploring "their own possibilities"; The special style of diced fish is relatively fresh, focusing on nostalgia and cure of youth; Chen Li’s special session emphasizes the state of mind of not going with the flow and finding oneself.

　

Different music styles and different themes express different music stories and emotions. Music fans are immersed in them and move with their hearts, and the feelings and resonance they get are naturally "personal". It may be a spiritual sustenance, an outlet to relieve real pressure, or a pursuit of the other side of themselves.

　

"saver"

During the May Day holiday this year, even Haoran Liu complained on the Internet that he couldn’t get tickets for the music festival, which shows how eager the public has been overstocked for more than a year after the epidemic. However, despite the surge in the number of May Day holiday music festivals, it is still in short supply. Now the small-scale recurrence of the epidemic has cast a shadow over offline music performances in the second half of the year.

　

At this time, online music performance has become the best form to comfort fans, which can not only meet the needs of fans, but also create performance opportunities for musicians. After gaining an insight into the current market situation, Tik Tok held this natural summer song festival, relying on the long-accumulated ability of integrating entertainment resources and the long-term construction of entertainment ecology.

In recent years, the accumulation of star resources on the platform of vibrato has become more and more profound. Apart from the performance guests of this summer song concert, both Andy Lau, a national goddess such as Zhao Liying and Yang Yang, and new idols such as YiBo, Zhao Lusi and KUN have now settled in Tik Tok. Therefore, in the creation of any music IP or entertainment IP, there is no shortage of star resources in Tik Tok.

　

Judging from the entertainment content construction in Tik Tok, in the music track, the entry of national musicians such as G.E.M. and the rise of original musicians in Tik Tok have gradually cultivated the music consumption habits of Tik Tok users, such as "First Kiss" and "My Lover Missed" and other explosive singles, which were "caught fire twice" by Tik Tok.

　

Outside the music track, Tik Tok continued to improve the film and television ecology in the promotion of explosive films such as The Wandering Earth, My People，My Country and Ne Zha; The DOU Live live broadcast brand launched by the platform serves different forms of entertainment such as music, film and television announcements, idols and live scenes; As well as personal live broadcast brands and memorial day live broadcast content that cooperate with stars such as Zhang Zhehan and Bai Jingting, are gradually cultivating the consumption habits of pan-entertainment content of users in the station.

Nowadays, the entertainment ecology in Tik Tok has matured. The ever-expanding ranks of stars, content officials and talented people together form the moat of Tik Tok’s content creation and hot spot fermentation, while hundreds of millions of users of the platform are consumers and disseminators of massive entertainment content. At the same time, Tik Tok has ensured the imagination and vitality of its own entertainment ecology through the continuous and rich operation and play methods such as DOULive, star live performance, star entry ceremony, challenge and star birthday party.

　

The profound accumulation of star resources, a large number of entertainment content consumers and a sound entertainment ecology are all the emboldened features of Tik Tok’s "Save the Bureau" this time. In addition, Tik Tok’s technical advantage in the field of online performance is also the key for musicians to choose Tik Tok.

　

In addition to the stage innovation and technical innovation around the vertical screen mode, the behind-the-scenes team of the special performance hosted by Tik Tok in this concert is also luxurious. On the main creative team, there are not only the production team of top concert projects, but also Zhao Bojun, the director of Yang Kun, as the general director, and Mu Yongjie, who has served as the music director of star concerts such as Jay Chou and Hebe Tien, as the music director of the song club; As for the directing team, Tik Tok invited the mainland head label Ji Shuzhai who had served many stars such as KUN, Chris Lee and Wang Jia.

The gathering of music café s and luxury production teams is the embodiment of Tik Tok’s ability of resource precipitation and resource integration in the entertainment field.

In the traditional cognition of the outside world, Tik Tok has always been labeled as a "short video platform", but its value is not as simple as "watching short videos". In the process of constructing the entertainment ecology by subdividing the tracks such as movies, music and variety shows, Tik Tok is establishing cooperative relations with more and more stars and people in the industry. As a result, the resource integration efficiency of Tik Tok in building different entertainment IP is becoming more and more efficient.

　

"Turn around" after a natural course.

This "Tik Tok Summer Song Festival" is an attempt by Tik Tok to pay for live broadcast of online music performances.

At the beginning of 2020, soon after this new form of online performance was spawned by the epidemic, the industry discussed whether this form was a short-term substitute or a new species with long-term value, and its profit model. At that time, many online performances sponsored by platforms had begun to try paid forms, which was not difficult to understand, because both the survival of musicians and the cost of organizing these online performances by platforms needed funds to support them.

　

It is true that fans will pay for music, but it is undeniable that online performances are really green at the beginning, and the rough performance scenes, the beauty of the dance and the singleness of content planning have all been complained by fans. This may also be the reason why Tik Tok has been holding its ground while other platforms are exploring the paid live broadcast mode.

　

In the past year, after many online performances such as Karen Mok Christmas Concert, the level of dance beauty and content planning in the field of online performances in Tik Tok continued to improve and became more professional. At this time, Tik Tok set his sights on paid live broadcast. It’s a sign of patience to talk about payment after being experienced, and it’s also a platform’s due respect for musicians and fans.

Although the online performance form is a product forced by the epidemic, in the new era of Internet of Everything, the offline music market is facing a growth bottleneck, and the online performance market will surely exist for a long time and continue to mature and become a supplement to the offline performance market. Nowadays, it is beneficial for the sustainable development of online performances to explore the payment for live broadcast in Tik Tok.

　

First of all, once the reproducible monetization method is explored online, it may drive more musicians to invest in the online performance market, thus promoting the diversification of online performance content, attracting more users to pay for online performances, and making the online market bigger and bigger. Secondly, the opening of the road to online income generation also means that the platform can have more confidence in scene selection, dance beauty upgrade and the invitation of the behind-the-scenes creative team, so that online performances can continuously break through in technology and aesthetics.

　

It has always been said that the advantages of online performance are limited by scenes and time, low cost and easy operation. However, judging from the quality of the Christmas concert in Karen Mok and the special performance of the summer song band, the online performance created by Tik Tok is exquisite and on par with the offline performance. It can be expected that once the payment mode is formed, it will also help Tik Tok to accelerate the goal of specialization and refinement in the creation of online performance IP.

Whether it’s a long-term sustained effort in the entertainment ecology, or this time, when the conditions are ripe, it’s a safe way to try to pay for live broadcast. Tik Tok is influencing the development of the industry through its own entertainment ecology and entertainment content layout. Just like before the appearance of DOULive, there were few platforms in the market to build professional brands and comprehensively integrate online resources to combine major entertainment scenes with live broadcasts. Just like before the appearance of this summer song concert, there were few platforms to plan such online performances with large star lineup, rich theme settings and strong behind-the-scenes team.

　

Today, Tik Tok’s weight in the entertainment industry is increasing step by step. On the surface, both the Tik Tok Summer Song Festival and the entertainment IP created by the previous platform are point-like layouts in Tik Tok, but from a deeper perspective, the impact radiation brought by these point-like layouts is reticular and long-term. Because of the spread of the influence of these entertainment IP, it will attract more stars and people in the industry to join in the creation of entertainment content and the construction of entertainment ecology in Tik Tok.

　

Unconsciously, the penetration of short video platform in the entertainment industry is getting higher and higher, and it is changing the imagination of entertainment content with its own unique advantages. It can be expected that after this summer song concert, Tik Tok’s ability to integrate star resources and entertainment ecology will be further precipitated and strengthened.

　

"Short video/live broadcast is becoming the favorite content form of middle-aged and elderly people. In the process of competing for the last incremental market of China Internet-400 million middle-aged and elderly users, Tik Tok and Aauto Quicker need to sink further to shake the dominance of WeChat.

For middle-aged and old-aged vertical apps such as jelly beans, beautiful articles, color TV, and small rice cakes, which have "entered the market" since the last round of Internet entrepreneurship boom, are faced with the challenge of struggling to seek "out of the circle" or sticking to the core users to make "small and beautiful" products? "

-age club research team

Competition for short video platforms has become fierce, and Tik Tok and Aauto Quicker have rushed to attack the last incremental market of the Internet.

Wechat’s penetration into middle-aged and elderly people has basically been completed, and the proportion of middle-aged and elderly users in Tik Tok and Kuaishou is still at a low level. Compared with the saturated young users, middle-aged and elderly people are the last users in Tik Tok and Aauto Quicker.

According to the data revealed by the 2020 WeChat Open Course PRO, as of September 2019, the number of monthly active accounts of WeChat reached 1.151 billion. If the population under 12 years old (parents are not allowed to use WeChat because they are too young) and over 70 years old (too old to learn WeChat) are deducted, WeChat is basically popularized in every China person, including middle-aged and elderly people aged 50-70.

In the short video platforms represented by Tik Tok and Aauto Quicker, the number of young users has not increased, while the proportion of middle-aged and elderly users is still low, and there is still much room for growth in the future.

According to the latest data of QuestMobile, among the newly installed users of vibrato short video in March 2020, 14.5% were over 46 years old, compared with 13.0% in the same period last year, indicating that middle-aged and elderly users are rapidly migrating to Tik Tok.

In fact, middle-aged and elderly users have become important fans of many head accounts in Tik Tok and Aauto Quicker. For example, in the national official media accounts such as People’s Daily, CCTV News and Xinhua News Agency, the proportion of fans over 41 years old has reached 10%-20%.

In some emotional head accounts, fans of middle-aged and elderly users account for a higher proportion. For example, Tik Tok’s "Tu Lei" has 24% fans over 41 years old, while the fast-moving "Sichuan Coke" has 34% fans over 41 years old.

In fact, the trend of middle-aged and elderly people on the two platforms of Tik Tok and Aauto Quicker goes far beyond this. In the second half of last year, AgeClub made an in-depth analysis of online celebrity, an elderly person in Tik Tok (see Depth: How to Build online celebrity for Middle-aged and Elderly People? Explosions the development model, current situation and opportunities of Tik Tok elderly online celebrity ");

At that time, online celebrity, an elderly person in Tik Tok, mainly attracted young people and people under the age of 35. Health, emotion, culture and other contents that are really suitable for middle-aged and elderly people and mature in WeChat ecology are very scarce in Tik Tok.

1. The vibrato has changed: there are not only old online celebrity, but also Quyi, calligraphy and painting, and mother’s clothes …

Compared with last year, Tik Tok has changed significantly.

First, some elderly online celebrity, who rose rapidly last year, are now facing the dilemma of losing their powder, exhausted their creativity and failing to realize their goals properly, especially some amateur online celebrity. However, some elderly online celebrity, who have strong creative ability, solid personnel and mature operational ideas, remain hot, and their fans have increased significantly compared with last year.

For example, Uncle Na, who specializes in showing the exquisite life of elderly men, had 9.86 million fans in early August last year, and now the number of fans is 14.32 million. Another "Cai Yunen" who specializes in filming the interesting life of a 98-year-old grandmother has 6.31 million fans, nearly 4 million more than a year ago.

Recently, an elderly online celebrity "Grandma Wang who only wears high heels" has gained 10 million yuan in three months. She is 79 years old this year and has more than 15 million fans. In May, she participated in the live broadcast organized by Tik Tok and brought goods, with a single sales of 5.3 million.

It is understood that the operator behind it is a team with Tik Tok’s funny head account "Play Seven Stages" (currently 14 million fans). After several years of exploration, the operating thinking of Tik Tok online celebrity is very mature.

Another change that deserves more attention is that vertical content categories that are deeply loved by middle-aged and elderly people have begun to appear in Tik Tok, and these categories have not yet appeared head accounts, so there are great opportunities in the future.

For example, the accounts of Shaanxi Opera, Huangmei Opera and Henan Opera in Quyi category have a low number of fans, ranging from 200,000 to 400,000, but middle-aged and elderly users over 41 years old are the main fans, accounting for 50%-80%, indicating that local and long-tailed content categories have great potential in middle-aged and elderly groups.

In the category of calligraphy, the proportion of middle-aged and elderly people is also very high. There are 1.242 million fans of "Junhai Calligraphy", accounting for 43% of users over 41 years old, 1.31 million fans of "Lv Yingru Calligraphy" and 36% of users over 41 years old.

Tik Tok has also begun to appear accounts specializing in selling middle-aged and elderly women’s clothing, and the number of fans is currently 100,000-400,000.

2. Aauto Quicker Run: 50 million middle-aged and elderly people support rich content ecology.

Aauto Quicker, a short video giant, shows a different situation from Tik Tok.

Online celebrity, a funny and attractive old man who is common in Tik Tok, is rare in Aauto Quicker. The most representative one is Uncle Ben Liang, an ordinary farmer in Shandong with nearly 18 million fans. With his unrestrained "wild singing" in the fields, he became popular in Aauto Quicker, and the average number of people in the live broadcast room exceeded 10,000.

Similarly, unlike Tik Tok, the long tail content which is popular among middle-aged and elderly users is more abundant in categories and accounts in Aauto Quicker.

For example, in the Quyi category, which is very popular among middle-aged and elderly people, there are many accounts of millions or even tens of millions of fans. In terms of duet, "Actor-Xuejing Yan" has more than 12 million fans, accounting for 26% over 41 years old; "Artist-Wei San" has 10.19 million fans, accounting for 23% over 41.

In addition, in Henan and other popular Henan operas, there are 1.515 million fans of "Li Yuan Chun Lei Zhu" and 1.139 million fans of "Happy Henan Opera Brother Positive Energy", accounting for about 50% of those over 41.

In terms of health and wellness, there are nearly 3 million fans of the million-level account "Shaolin Positive Energy", accounting for 38.74% over 41 years old.

In terms of calligraphy, there are 1.11 million fans of "Feeling Hard Pen Calligraphy", accounting for 24% over 41 years old.

In addition to these, accounts in folk musical instruments (suona, erhu), square dance, fishing and other categories have gathered a large number of middle-aged and elderly users. These accounts have a small number of fans ranging from tens of thousands to hundreds of thousands, but they have frequent interactions and close relationships with fans, and the possibility of commercial realization is more abundant than that of advertisements and live broadcasts in Tik Tok.

In-depth interviews with a large number of middle-aged and elderly users in various cities across the country by NewAgingPro, a consulting brand of AgeClub, it is found that they have a wide range of hobbies, such as gardening, tea art, photography, chess and Go, etc., and high-quality learning content and communication scenes are what they lack most now. Short video/live broadcast can just make up for this gap.

According to AgeClub, there are 40 million to 50 million daily users in Aauto Quicker, and such a large number of users is enough to support many finely classified head accounts and rich business models.

Where is the middle-aged and elderly vertical APP that survived the big waves?

In the past two years, middle-aged and elderly users entered Tik Tok and Aauto Quicker, which was more a spontaneous process of users, and important changes will take place next. As time goes by, these giants will inevitably have more layouts for middle-aged and elderly users in the future.

Behind Aauto Quicker and other giants stepping up the layout of middle-aged and elderly people, the online behavior of 400 million middle-aged and elderly people is rapidly evolving in breadth and depth. Like young people, they will move online in the future, such as shopping, buying classes, ordering takeout and investing in wealth management. Content and social networking are still the best user portals.

Compared with pictures and texts, short video/live broadcast has unique advantages: it is easier to receive information, the content is more lively and intuitive, and most elderly people have different eye problems. Watching videos is more eye-friendly than reading words.

Even WeChat, which started with graphic content, is stepping up its transformation to video, and launched live broadcast and video numbers in the past year. According to the follow-up observation of AgeClub, after several middle-aged and elderly entertainment platforms broadcast live on WeChat, the number of simultaneous viewers will soon reach thousands or even tens of thousands, indicating that middle-aged and elderly people have a very high acceptance of live video.

In the process of competing for quickly online middle-aged and elderly users, the giants relied on the platform ecology to get dividends in the early stage, but they have not paid full attention to the development of middle-aged and elderly users from the platform strategy level. As for the APP/ applet that entered the middle-aged and old-aged market in the last round of Internet entrepreneurship boom around 2014, they have gone through many detours and also precipitated a unique model in terms of users, products and realization.

Combing the APP/ applet with candied beans, beautiful articles, color TV, small rice cakes, etc., middle-aged and elderly users account for the main proportion, and they all "survived" through big waves. Their development experience and process are very worthy of attention.

Rise: We must seize the traffic/content bonus of middle-aged and elderly users.

These apps and applets with middle-aged and old people as the main users have consciously or unconsciously seized the dividends of middle-aged and old people migrating to smart phones and WeChat in the early rapid growth.

For example, the small rice cake focusing on audio albums and short videos is a typical example of grasping the social fission dividend of WeChat and rising. The small rice cake was first launched in 2014, and it has been tepid. In January, 2017, the WeChat applet appeared. At the end of May of that year, the Xiaomi Cake launched the applet, and it was bound with WeChat official account, which opened up the seamless diversion between WeChat official account and the applet, thus rapidly expanding the user group of Xiaomi Cake.

At that time, within a month, the number of users of small rice cakes rose from 10 million to 20 million.

The start of the beautiful article also benefited from the rapid popularization of smart phones among middle-aged and elderly people, which resulted in a strong demand for editing and sharing long pictures and texts.

Founder Tang Qi once revealed that he was still working at Huawei at that time. At first, he made a simple demo and promoted it within Huawei, and then the number of users continued to rise. After the APP was officially launched, it only found relatives and friends to help forward the online articles on the first day, and then it was not promoted. Its early 10 million households were brought by users themselves.

Another path of user traffic bonus is the application of market buying. Fan Zhaoyin, the founder of Love Square Dance, once reviewed the pioneering course in the field of square dance at the forum on innovation and entrepreneurship for the elderly held by AgeClub. In 2015-2017, an APP was launched in the application market, and the average customer acquisition cost per download was only 1.5-2.0 yuan. Later, companies with a valuation of tens of millions of dollars appeared in the square dance industry. These companies are typical of financing and buying traffic.

Another middle-aged and elderly video APP entrepreneur also told AgeClub that when it was launched in the Android market, the user retention of Huawei mobile phones was higher than that of oppo and vivo, which may be the reason why people who buy and use Huawei mobile phones are older.

In addition to the bonus of middle-aged and elderly users migrating to WeChat, the bonus of content theme also plays an important role. Many middle-aged and elderly entrepreneurs have mentioned in unison that in the years of 2015-2018, there are still few contents on WeChat that meet the reading interests of middle-aged and elderly people. As long as explosive content is produced by combining the characteristics of the post-50 s and post-60 s, it is easy to quickly break out among users and gain a large number of new users.

Midcourt: Find the core requirements, polish the function/realize —— Candy beans hold fast to the leader of the square dance, American articles strengthen long graphic editing, color TV focuses on video editing, and small rice cakes focus on information flow recommendation.

After grasping the user/traffic/content bonus, it is also very important to polish the product. Whether the middle-aged and elderly user experience can be continuously optimized and improved is the key to determining whether the middle-aged and elderly APP can really retain users.

APP/ applets such as candied beans, beautiful articles, color TV, and small rice cakes are unique in their products, which reflects the deep understanding of core users, and the subsequent commercial realization can be realized smoothly.

Candy beans are aimed at the square dance group from the beginning, and they are the leader of the square dance group, so they are all around this group in terms of APP function, teaching system and operation activities.

In terms of common video playback functions, Sugar Bean has designed functions that ordinary short video apps don’t have, such as slow playback, mirror, screen projection to TV, AB loop, etc. Video can be projected to a big-screen TV, and the picture can be flipped on the mirror to facilitate comparative learning, taking care of the needs of square dance groups to learn and practice dance at home.

Many square dance leaders need to shoot their own teaching demonstration videos, and Candy Bean has added the functions of adding titles, flipping and splitting screens in shooting and editing. In order to take care of women’s love of beauty, they can also whiten and slim the characters in the video; In addition, in order to enrich the playability of the video, it is also supported to dig out the portrait from the green screen and put it in a new background, or copy a character into three or five people.

In order to enable middle-aged and elderly users to master the skills of video production, Sugar Bean recorded a series of video courses, such as "Have you used the new function of green screen keying?", "Tutorial of changing colors for clothes", "Changing the sky for real video" and "Making special effects for opening video transitions".

In operational activities, theme shooting and evaluation activities were launched according to social hotspots and time nodes, such as "Online Free Clinic Against Pneumonia" during the epidemic and "Mother’s Day Gesture Dance Selection" before and after Mother’s Day.

The live broadcast section of candied beans also has distinctive square dance characteristics. The content of the live broadcast is mainly that professional teachers are promoting paid courses such as square dance, aerobics and modeling, and a small number of anchors are carrying square dance costumes or teaching mobile video production.

Color TV is an APP that started with video editing, and later developed functions such as community and live broadcast, but the functions of video editing are unique. For example, you can freely add titles, splice multiple video materials, adjust the video order, add soundtracks and subtitles.

In order to help middle-aged and elderly users learn video production, special teaching sections "Color TV College" and "Color TV School" are launched, which mainly focus on video editing and production, as well as poetry creation and folding fan production.

In the process of making editing videos, many middle-aged and elderly users need more and newer materials and more powerful editing functions, resulting in a clear willingness of members to pay.

And members have brought a lot of income to color TV. According to Age Club’s understanding from the industry, the current membership income of Color TV is in the order of tens of millions.

At the beginning, the beautiful article mainly used mobile phone to edit long pictures and texts, which just seized the opportunity window that WeChat can only edit and publish long pictures and texts on the PC side, and it is too expensive for many middle-aged and elderly people to learn and use.

Therefore, it can be seen that the function of American articles in graphic editing is the most powerful in all apps. You can adjust the text size, color and boldness, add serial numbers to paragraphs, and adjust the alignment of paragraphs; In addition, audio and video can be added to the article, and pictures can be added in the form of single sheets or puzzles.

In terms of realization, the main income of American articles-members and prints-is extended from long graphic editing. In the membership service of 19 yuan/month and 198 yuan/year, the main functions are related to graphic editing, such as high-definition original pictures, high-definition videos, high-definition titles, massive pictures, advanced typesetting, template customization, exclusive music and exclusive templates.

Small rice cake is a rare "technical flow" in the application of middle-aged and elderly people. The technical characteristics are not reflected in the powerful and perfect editing and production of the main function "Audio Album". In fact, this functional little rice cake adheres to the principle of minimalism, and can only add words, pictures and videos without further freedom.

Small rice cakes pay more attention to the sharing and communication of middle-aged and elderly users after editing, the use time brought by browsing short videos on small programs, and the advertising click income brought by it, so they emphasize the recommendation algorithm behind short video information flow.

There are several small programs of the same kind launched by Xiao Niangao, such as blessing circle, small bench group photo album, etc., all of which are based on minimalist graphic editing+extremely fast sharing and communication+information flow recommendation, showing the same technical characteristics and traffic thinking.

Ru Haibo, the founder of Xiao Niangao, is one of the few middle-aged and elderly entrepreneurs who rushed in with the emphasis on mobile Internet opportunities. He has previously started several projects and worked as an investor in Jingwei Venture Capital.

In contrast, Jiang Yimin of Color TV was born in the chip industry, and the founder of the American article was from Huawei. The founder of Candy Bean was a technical background in video before, and they were not particularly good at business models.

Giant sinking VS small and beautiful vertical APP: Who is the future of middle-aged and elderly Internet?

The candied beans, beautiful articles, color TV, and small rice cakes that survived this round of entrepreneurial tide in 2014 have all gone out of their own unique models in terms of users, products, and realization, and there are many companies with incomes of tens of millions to hundreds of millions of yuan.

The essence of its success is to capture the group of middle-aged and elderly users who are the first to set foot on the wave of mobile Internet, are the most socially active and have relatively strong purchasing power. For example, Candy Bean captures the captain of the square dance who has a strong demand for learning new dances, and Color TV and Beauty Articles capture the vitality of middle-aged and elderly people who like traveling parties and taking photos and videos.

Vertical APP has done a perfect job in a certain segment demand for middle-aged and elderly users, successfully attracted small and heavy users, and cultivated their payment habits to achieve a small and beautiful development state.

However, the other side of the matter is that if the vertical APP wants to "go out of the circle" and expand its target users from small groups to billion-level users with more dispersed needs and greater differences, it needs to expand heterogeneous categories in content, design a more sticky social structure in users’ social relationships, and make trade-offs in improving and simplifying functions. In the past, it was no longer applicable based on the needs understanding, product experience and liquidation methods of small users.

In fact, these apps have indeed done or are doing "out of the circle" attempts. However, some restrict the expansion of content categories because of the graphic form, some are too heavy to change users’ mental cognition because of their vertical attributes, and some are hesitant in the strategic direction because of the company’s genes …

There is no doubt that giant platforms such as Tik Tok and Aauto Quicker have a deeper understanding of the needs of billion-dollar users, and the rich and complete platform ecology and closed-loop business of giants will also bring more possibilities for the middle-aged and elderly Internet.

1. Tik Tok/Aauto Quicker: Fully tap the long tail content, and middle-aged and elderly people are willing to pay for interesting and dreamy "knowledge".

After several years of rapid development, Tik Tok and Aauto Quicker have become enough content/social platforms to threaten WeChat, and the rich entrepreneurial opportunities for middle-aged and elderly people that once appeared on WeChat are likely to be repeated in Tik Tok and Kuaishou, which will be richer and more different.

As previously analyzed, although middle-aged and elderly users in Tik Tok are growing rapidly, and some accounts attract a large number of middle-aged and elderly fans, compared with the content ecology of the whole platform and the rich hobbies of middle-aged and elderly people themselves, there are still many content needs that have not been met.

Moreover, compared with the explosive topics such as emotion, health and pension displayed in the form of pictures and texts on WeChat, the form of short video/live broadcast is naturally suitable for many long-tail contents, such as gardening, tea art, photography, chess and chess, wenwan collection, etc., which are popular among middle-aged and elderly people. The video mode is more impactful and can stimulate the interest in learning and paying.

There are already cases in which high income is obtained by selling classes for middle-aged and elderly fans.

"Chen Libao Suona", a fast-paced suona anchor, is also a young wind player of the Central National Orchestra. He once participated in "I am a singer" with singer TanJing, and is a well-known post-85 s performing artist. At present, there are 450,000 fans, accounting for 27% of those over 41.

The short videos on its homepage are mainly videos of its own performances and rehearsals, as well as songs co-operated with TanJing and Sitar tan. During the live broadcast, it explains suona knowledge and answers various questions of fans, with an average of 400-500 people online.

Chen Libao’s suona courses include "zero-based speed learning series" and advanced course series, which are quite popular after its launch. The hottest course has 7,600 buyers, and the number of buyers of other courses is mostly between 1,000 and 3,000.

In addition to selling classes, Chen Libao also sells suona and other musical instruments in the live broadcast room. The price is around 1000 yuan, and nearly 10 instruments can be sold every day.

In the media interview, Chen Libao once revealed that there are college students, music teachers, business owners, bus drivers and farmers among the students, and the oldest student is over 70 years old.

In fact, middle-aged and elderly users not only buy suona courses on Aauto Quicker, but also have singing education programs for middle-aged and elderly people with millions of paying users on WeChat ecology. The logic behind it is actually the same. Middle-aged and elderly people are willing to pay for their "dreams".

2. "Wechat business" on the fast hand: Why do you choose wig products with middle-aged and elderly people as the main users?

Tik Tok and Aauto Quicker started from the Internet, and the e-commerce business that undertakes the heavy responsibility of making profits is the common focus of the two companies. As mentioned above, there have been accounts for clothing and accessories for middle-aged and elderly people. Tik Tok and Aauto Quicker undoubtedly have greater opportunities when similar businesses on WeChat are saturated.

The two platforms also pay more and more attention to online and offline communication, and both launch the same city plate to encourage local businesses to settle in, which brings new opportunities to many local service businesses.

Especially in Aauto Quicker, which is decentralized and community-oriented, traffic distribution tends to tilt to the waist and tail accounts, which has more room for local services targeting middle-aged and elderly people.

Taking the tourism category as an example, there are more than a dozen matrix accounts of "Zhangjiajie Tourism Reception", many of which have 1 million or even 2 million fans, and middle-aged and elderly users account for an important proportion, generally between 10-30%.

Similar to the recruitment and joining agent model in WeChat Ecology, there are already teams operating on Aauto Quicker, and the selected products happen to be wigs with middle-aged and elderly customers as the main target.

There are many wig accounts in Aauto Quicker, most of which are opened in wig stores to drain their offline stores.

Aauto Quicker’s account matrix "Salongwei" adopts the mature Wechat business model, creating new concepts of "wearing hairstyle" and "scene clipping" to relieve ordinary consumers’ resistance to wigs, and recruiting wig partners throughout the network through short video/live broadcast, promising to provide a perfect course training system;

For example, there is a CEO interactive system in management, an online sales system, a terminal marketing course and a product manager in marketing, and China scene tailoring in wig technology.

Another Aauto Quicker account matrix named "Elephant Replacement" provides nationwide door-to-door replacement service for C-end users, and offline training and wig raw material supply for B-end users who start businesses and open stores.

The offline training costs 2,980 yuan for 3 days, and the main contents are replacement technology, self-media promotion and physical store sales skills.

Why are wigs favored by Wechat business team? First, because of the high gross profit, according to AgeClub, the purchase price of wigs from Wechat business to stores is only 300-500 yuan, which costs 2,000-3,000 yuan.

Second, wigs require high marketing ability, because wigs are not a category with high public acceptance at present, which requires a lot of publicity and education for users and a lot of marketing training for the team, which is precisely Wechat business’s specialty.

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All the above data and cases have fully explained the vitality and potential of middle-aged and elderly people in the Internet world. But we believe that this is only the beginning for 400 million middle-aged and elderly people to fully embrace the Internet life.

Looking back at the content/social development path of middle-aged and elderly people, we will find that it is halfway compared with young people, and there will be many possibilities in the future:

In the form of information, from text to voice, pictures to video;

In social relations, from acquaintances (family, colleagues, classmates, comrades-in-arms) to semi-acquaintances (community owners, square dancers, etc.) to strangers (network friends, senior college students, etc.);

On the theme, from family parent-child, health, emotion to various long tail subdivision hobbies;

In terms of demand experience, from simple operation to rich content to information property security (from online behaviors such as shopping, payment, investment and wealth management).

In June, 2022, Ideal L9 was officially released, officially delivered to users at the end of August, and the 10,000th vehicle officially rolled off the assembly line at the end of September, which set a new record in the industry. However, this is not all, because the second car of the Ideal L series, the Ideal L8, was officially released on September 30th. The new car offers two models, L8 Pro and L8 Max, and announced the price of 359,800 yuan and 399,800 yuan. The order will be started at 16: 05 on the 30th, and friends who want to buy it can place an order.

In addition, it is surprising that the ideal L7 also announced the price and related vehicle configuration at the press conference. It is also two cars, L7 Pro and L7 Max, with prices of 339,800 yuan and 379,800 yuan. The new car will be unveiled at this year’s Guangzhou Auto Show and delivered in February 2023. So, we now know the information of the ideal L8, and then we will share the ideal L7 with you.

Ideality L8

LI official said that the ideal L8 is the replacement model of Li ONE, and it comes from the same platform as the ideal L9. From the car name, it is not difficult to find that the L8 is located below the L9, with a lower positioning, but it is still a medium-sized and large SUV. Now, I will share with you some key information about the ideal L8, so don’t cross it off and read it slowly.

I. Vehicle delivery

After the order was opened on September 30, 2022, the production of Ideal L8 Pro and Ideal L8 Max was arranged in the order of ordering time and delivered within the expected delivery time. Ideal L8 will be officially delivered at LI Delivery Center in early November 2022. The ideal L8 Max will be delivered in early November, and the ideal L8 Pro will be delivered in late November. Due to factors such as configuration and pick-up city, the delivery order of some orders may be slightly different.

Second, the design, size and optional configuration

I am very familiar with the ideal L8 when I see it. Loosely speaking, it is a model of the ideal L9. The platform is the same and the appearance design is very similar. You can find the difference in the following pictures to see what are the similarities and differences between the ideal L8 and the ideal L9 in design. I won’t go into details about the design of the ideal L8. Let’s study it ourselves.

In terms of dimensions, the ideal L8 is positioned lower than L9, and the body size is smaller. The length, width and height of L8 are 5080/1995/1800 mm, and the wheelbase is 3005 mm, in which the length, width and height are respectively 50/35/40 mm longer than that of Li ONE, and the wheelbase is 70 mm longer, 138 mm and 3 mm less than that of ideal L9, and the wheelbase is 100 mm less. Therefore, the ideal L8 has made a qualitative leap compared with Li ONE, which is shorter than L9, and its width and height are still equivalent to L9.

In terms of optional configuration, the ideal L8 appearance provides metallic paints in four standard colors: gold, silver, gray and black, and three special edition car paints: purple special edition pearl paint, green special edition pearl paint and blue special edition cold light paint. The interior offers black and white two-color interior, black coffee two-color interior and black orange two-color interior to choose from. In terms of wheels, there are two sizes of 20-inch and 21-inch wheels, and two styles of silver-gray two-color wheels and black-gray two-color wheels are available. Among them, the special appearance color scheme is 10,000 yuan, the 21-inch wheel hub is 10,000 yuan, and the electric pedal is 10,000 yuan.

Third, intelligent cockpit and intelligent driving

1. Intelligent cockpit

The interior layout of the ideal L8 is basically the same as that of the ideal L9, and it still smells familiar on the center console. In the intelligent cockpit, first of all, the three-position steering wheel is still designed with a small display screen of the driving computer, and there is no traditional instrument panel design. The central control center is a dual screen, which integrates most vehicle settings and entertainment functions, but the level of intelligent cockpit varies according to different models. Among them, the ideal L8 Pro comes standard with intelligent cockpit SS Pro, using Qualcomm Snapdragon 8155 chip and front four-screen interactive system (HUD, safe driving interactive screen and two front 15.7-inch LCD screens). The ideal L8 Max model comes standard with smart cockpit SS Max, which adopts Qualcomm double Snapdragon 8155 chip and five-screen three-dimensional interactive system (HUD, safe driving interactive screen and three 15.7-inch LCD screens in the front and rear rows).

In the riding part, the ideal L8 only provides 6-seat version, and the seats are made of 3D comfort sponge and Nappa leather. The seat shape is developed according to the body model of China users, and the shape fits the body very well. The ideal L8 three rows of seats are all electrically adjustable with heating function. The first and second rows of seats are equipped with ventilation and waist massage functions as standard, and each seat is equipped with luxurious and comfortable soft pillows. The narrowest part of the central passage of the second row of seats is 181 mm, which is convenient for users in the third row to enter and leave. In addition, the all-electric steering wheel combined with the seat welcome function can also provide drivers with a more comfortable experience of getting on and off.

In the part of audio-visual entertainment, Ideal L8 inherits Li ONE’s four-screen voice interaction function, and improves the entertainment experience of the whole car again. The smart space Pro system used adopts dual LCD screens with 15.7-inch 3K resolution, which supports Type-C cable projection, and 19 speakers with 7.3.4 Dolby panoramic sound technology provide a high-quality sound experience. In addition, the ideal L8 Pro uses a Qualcomm Snapdragon 8155 car rating chip to ensure the fluency and response speed of interaction.

The smart space Max system equipped with the ideal L8 Max has three 15.7-inch LCD screens, 21 speakers, 7.3.4 Dolby panoramic sound technology and 3D ToF sensor, which provides the ultimate audio-visual experience for passengers in the car. In addition, the ideal L8 Max uses two Qualcomm Snapdragon 8155 car rating chips, which provide powerful computing power for driving, AI, software and entertainment, and can provide a brand-new audio-visual experience for users in the car by directly connecting Nintendo Switch and AR glasses through a line.

2. Intelligent driving

The ideal L8 is also very strong in intelligent driving. The ideal L8 Pro will come standard with the ideal AD Pro intelligent assisted driving system, and will become the first vehicle in the world to adopt the domestic intelligent driving chip Horizon Journey 5, with a total strength of 128TOPS. The ideal AD Pro adopts a pure vision scheme, and its perception, decision-making, control and algorithm are all independently developed, and the high-speed NOA navigation assisted driving function is standard.

The ideal L8 Max will come standard with the ideal AD Max intelligent assisted driving system. The dual NVIDIA Orin-X computing chips carried by the ideal AD Max intelligent driver assistance system have finally reached 508TOPS, which can effectively process the fusion signals of high-definition cameras, laser radars, millimeter-wave radars and ultrasonic sensors in real time. The dual processors are mutually redundant, which makes the intelligent driving system run more stably. In the future, the system will realize the intelligent assisted driving function in the whole scene. In addition, LI said that in the future, it is expected to achieve L4-level autopilot assistance capability in 2025.

Fourth, the power system

The ideal L8 is equipped with the same 1.5T four-cylinder range extender and the combination of motor and battery as the ideal L9. The fuel consumption of CLTC heat engine is only 5.9 liters /100 kilometers. With the battery pack of 42.8 kWh, it can achieve the endurance performance of CLTC with a comprehensive cruising range of 1315 kilometers and WLTC with a comprehensive cruising range of 1100 kilometers. The front and rear dual-motor four-wheel drive system consisting of the front five-in-one drive motor and the rear three-in-one drive motor can realize the power performance of 0-100 km/h and accelerate for 5.5 seconds.

In terms of suspension, the front suspension of the new car is a double wishbone independent suspension, and the rear suspension is a five-link independent suspension. With the intelligent air spring and the CDC continuous variable damping shock absorber with millisecond response, it provides flagship driving and riding comfort. Not only that, the air suspension provides a warranty of 8 years and 160,000 kilometers, allowing users to feel at ease.

Ideality L7

At this conference, LI brought us a surprise and unexpectedly released the ideal L7. Ideal L7 is also a medium and large-sized extended-range SUV, officially defined as "the flagship five-seat SUV of home intelligence", which is the first five-seat SUV in LI. The car will also launch two models, the L7 Pro is 339,800 yuan and the L7 Max is 379,800 yuan. The new car will be unveiled at this year’s Guangzhou Auto Show and delivered in February 2023.

I. Size, design and optional configuration

The ideal positioning of L7 is a medium-sized and large SUV, but its size is a little smaller than that of L8. Its length, width and height are 5050/1995/1750 mm, and its wheelbase is 3005 mm, which is a little smaller than that of L8, but it is not small in the ranks of five medium-sized and large SUVs. In terms of design, there is not much difference between L7 and L8. You can feel it from the picture below, so we won’t go into details about the design.

Optional configuration, the ideal L7 is also two models. In appearance color matching, four standard colors of metallic paints, white, silver, gray and black, as well as two special edition car paints: green special edition pearl paint and blue special edition cold light paint, are standard. The interior offers black and white two-color interior, black coffee two-color interior and black orange two-color interior to choose from. In terms of wheels, there are two sizes of 20-inch and 21-inch wheels, and two styles of silver-gray two-color wheels and black-gray two-color wheels are available. Similarly, special color matching and 21-inch wheels need to be added.

Second, intelligent cockpit and intelligent driving

1. For the intelligent cockpit, the ideal L7 comes standard with a 13.35-inch color HUD and Mini LED interactive screen for safe driving, which projects important driving information onto the front windshield through the HUD head-up display system, so that the driver does not need to leave the road, making driving safer. The interactive screen for safe driving is located above the steering wheel. It adopts Mini LED and multi-touch technology, which can not only clearly display the necessary driving information, but also realize the touch control mode, making the interaction easier.

The smart space Pro system used in the ideal L7 Pro adopts dual LCD screens with 15.7-inch 3K resolution, supports Type-C cable projection, and 19 speakers cooperate with 7.3.4 Dolby panoramic sound response system to provide high-quality sound experience. In addition, the ideal L7 Pro uses a Qualcomm Snapdragon 8155 car rating chip to ensure the fluency and response speed of interaction.

The smart space Max system equipped with the ideal L7 Max has three 15.7-inch LCD screens, 21 speakers, 7.3.4 Dolby panoramic sound response system and 3D ToF sensor, which provides the ultimate audio-visual experience for the passengers in the car. In addition, the ideal L7 Max uses two Qualcomm Snapdragon 8155 car-class chips, which provide powerful computing power for driving, AI, software and entertainment, and can provide a brand-new audio-visual experience for users in the car by directly connecting Nintendo Switch and AR glasses through a line.

In terms of seats, the ideal L7 is designed with five seats. Its second row has a maximum legroom of 1,160mm, and its trunk is more than 1m deep. This kind of internal space exceeds the performance of the same class. The second row of seats supports electric adjustment, the maximum inclination angle reaches 40 degrees, and the cushion length reaches 520 mm, which makes the ride experience very comfortable. In addition, the right side of the second row is equipped with electric leg rest, which provides users with a natural, comfortable and unrestrained ride experience.

When the rear center seat of the ideal L7 is put down, it can be turned into an oversized armrest, which surrounds the whole seat with the soft elbow rest on the door, and immediately turns a luxurious and comfortable electric three-person sofa into two independent VIP seats. With 7.3.4 panoramic sound response system and double-layer sound insulation glass, you will have an immersive sound experience.

3. In terms of intelligent driving, the ideal L7 Pro will come standard with the ideal AD Pro intelligent assisted driving system, and will become the first vehicle in the world to adopt the domestic intelligent driving chip Horizon Journey 5, with a total strength of 128TOPS. The ideal AD Pro intelligent assisted driving system adopts a vision-based multi-sensor fusion scheme, and the perception, decision-making, control and algorithm are all independently developed, and the high-speed NOA navigation assisted driving function is standard.

The ideal L7 Max will be equipped with the ideal AD Max intelligent assisted driving system as standard. The dual NVIDIA Orin-X computing chips carried by the ideal AD Max intelligent driver assistance system have finally reached 508TOPS, which can effectively process the fusion signals of high-definition cameras, laser radars, millimeter-wave radars and ultrasonic sensors in real time. The dual processors are mutually redundant, which makes the intelligent driving system run more stably.

Third, the power aspect

Ideal L7 adopts LI’s brand-new four-wheel drive extended range electric system, which is a combination of 1.5T four-cylinder engine, motor and battery pack. The comprehensive cruising range of CLTC is 1,315km, and that of WLTC is 1,100km. For suspension, the ideal L7 comes standard with the ideal magic carpet air suspension with self-developed intelligent air suspension control system.

Finally, the arrival of LI L8, the price of 359,800 yuan and 399,800 yuan compared with Li ONE, had a surprise, after all, all aspects of product strength are much stronger than Li ONE. The ideal L8 show car will arrive at the exhibition hall during the Eleventh Five-Year Plan, and we look forward to the real car experience of the ideal L8. In addition, the ideal L7 can be said to be released without warning, the body size has been reduced, and the price has been lowered to 339,800 yuan, and five-seat models are provided for the first time, giving users more choices. At present, Ideal L8 and Ideal L7 are very strong in many aspects. What kind of order quantity will it hand over soon?

(Text/Pan Yuchen Editor/Zhou Yuanfang) Geely Group has its fourth listed company, and this time it is the first share of China automobile intelligent enterprises in the United States-Yikatong.

On December 21st, Yikatong Technology, a travel technology company, and COVA Acquisition Corp, a public special purpose acquisition company, jointly announced that the previously announced merger transaction had been successfully completed on December 20th. The merged company will retain the company name of "Yikatong Technology", and its shares and warrants will be traded on the Nasdaq Stock Exchange on December 21st, with the stock codes of "ECX" and "ECXWW" respectively, making it the first China automotive intelligence start-up to land in the US stock market.

Through this transaction, Yikatong Technology is expected to raise 368 million US dollars (about 2.57 billion yuan), including COVA’s cash trust of 300 million US dollars. The funds raised will be used to accelerate technology development and launch new products, support strategic acquisitions and investments, and build a global business growth path and achieve the goal of becoming profitable in 2024.

Earlier in May this year, Yikatong Technology had reached a merger agreement with COVA. The transaction was approved at the extraordinary general meeting of COVA shareholders held on December 14th.

Yikatong Technology is listed on Nasdaq. Image source: Yikatong Technology

According to the prospectus disclosed by Yikatong Technology, the company’s revenue in the first three quarters of this year was 2.03 billion yuan and its gross profit was 563 million yuan. However, after deducting R&D expenses, administrative expenses and interest expenses, the net loss amounted to 801 million yuan. External financing has become a key factor for the company’s sustainable operation.

According to the data of enterprise investigation, before the merger and listing of Yikatong Technology, it had gone through seven rounds of financing. In addition to Geely Holding Group, the investors also included Changjiang Industrial Fund, Baidu, Funeng Technology and Suzhou Xiangcheng Venture Capital. Among them, the announced A-round financing amounted to RMB 1.3 billion, and the A+ round and B-round financing amounted to US$ 200 million and US$ 50 million respectively.

Yikatong Technology is not the first Geely Group investment company that intends to land in US stocks. Just in early December, Geely Automobile’s high-end electric brand Krypton submitted a draft registration statement for possible initial public offering to the SEC. According to Reuters and other media reports, the IPO is expected to raise more than $1 billion.

At present, there are four listed companies under the Geely Group. In addition to Geely Automobile, which landed in Hong Kong stocks earlier, Polar Star and Volvo have also landed in the US and Sweden markets this year.

The "first son" of Geely family

As a company specializing in automotive intelligence, Yikatong Technology, established in 2017, is a pioneer among its peers, and has been imbued with a strong "auspicious color" since its birth.

The two co-founders of Yikatong Technology are Li Shufu, Chairman of Geely Holding Group, and Shen Ziyu, former Vice President of Geely Research Institute. When a merger agreement was reached with COVA in May this year, Li Ni, the daughter of Li Shufu, also appeared in the list of new directors of the company.

Yikatong Technology Image Source: Yikatong Technology

Like his elder brother Li Xingxing, Li Ni has been expanding his participation in the cause of Geely in recent years. As early as 2016, Li Ni bought and sold shares of listed companies many times during the listing and transfer of *ST Qianjiang’s equity. Later, Geely Holding Group spent 1 billion yuan to purchase *ST Qianjiang’s equity in June of that year.

Just in August this year, Xingshengzhou Technology purchased 171 million shares of Chengxing Industrial Group, the controlling shareholder of ST Chengxing. According to ST Chengxing’s announcement, Xingshengzhou Technology is a limited partnership jointly established by Yaoning Technology and Oriental Assets. Li Xingxing and Li Ni hold 95% and 5% shares of Ningbo Chunhua Qiushi Technology, the largest shareholder of Yaoning Technology, respectively.

The insiders believe that the reason why Li Shufu’s family is willing to hold a company with operational difficulties is the phosphorus chemical industry that ST Chengxing is engaged in: the phosphate produced by the latter is the core raw material for automobile power batteries.

Similarly, Yikatong Technology, as a company born in line with the trend of automobile intelligence, can be called Geely’s "pro-son".

Since its establishment, Yikatong Technology has mainly provided intelligent and networked services for Geely, Lectra, Proton and other "Geely" automobile brands, including digital cockpit, active safety electronic products, unmanned sensors and controllers, and the operation services of the vehicle networking cloud platform and big data platform. For example, the GKUI car-machine interconnection system widely used in Geely models comes from Yikatong Technology.

GKUI Image source: Geely Holding Group

Prior to this, emerging business modules such as intelligent cockpit and vehicle-machine interaction have been regarded as shortcomings by many Geely users.

Even as a high-end electric brand, its car system has been criticized by many car owners since the delivery of the first batch of models. Although on the hardware level, Geely temporarily calmed the storm by investing more than 300 million yuan to replace the car chip with higher performance; However, in the software, a common shortcoming of traditional automobile manufacturers, Geely seems to have a lot to check and fill.

And this task is also naturally delivered to the hands of Yikatong Technology.

A few days ago, the New Corps of the Hubei Military Region invited DouYu, the leading enterprise of domestic webcasting, to enter the military camp to broadcast live the training, work and life of the new soldiers who joined the army in September this year.

From November 8 th to 11 th, for 3 days and 72 hours, more than 600 recruits of the new corps faced the camera lens broadcast on the Internet for the first time, showing the military camp style and the image of officers and men in the new era in an all-round way.

Through DouYu’s lens, the majority of netizens not only see the gratifying changes in today’s military camps, but also truly feel the new pulse of ideological and political work in the army in the new era.

The growth of the new soldiers is clearly recorded by live cameras and shown to the majority of netizens. Xu chentu

What kind of waves did "Betta Fish" stir up when it entered the barracks?

"I heard that DouYu selected anchor online celebrity to enter the military camp. I signed up without hesitation, and I begged again and again. This is a very precious experience for me." Standing in the training ground of the recruits, "outdoor" said.

When it comes to "Outdoor", it is famous in the field of "online celebrity anchor". They are composed of two cousins, Fu Hailong and Pan Bin from Chongqing, and have more than 1.3 million fans. Pan Bin said frankly: "Some people in the society think that the atmosphere of the army is very rigid and the soldiers are very strict. This time, after the new corps and officers and men got in touch with each other at zero distance, I really feel that the army stresses both discipline and friendship, and the atmosphere is really good, completely eliminating some misunderstandings about the army between me and my fans and really getting to know the military camp again."

Seek depth with concreteness and impress people with truth. At 12 o’clock on the morning of November 11th, the real-time peak popularity of the webcast reached 5,653,600, and the cumulative number of hits in three days exceeded 104.22 million, with a cumulative barrage of 45,364,900. What is even more surprising is that the event was pushed by more than 300 websites across the country, with a reprint volume of more than 200,000 times.

"The barrage expresses the instant feelings of netizens." Qian Jing, a director who graduated from Simon Fraser University in Canada, told reporters: "Although you can’t see who sent it, every one is true."

Qian Jing flashed a screen shot: "This is a regretless youth, and I really like the army!" "Without them, can you sit here and watch the live broadcast comfortably?" "You have to learn not to abandon and not to give up!" "Very touched, this is the China soldier." "My old company commander appeared!" "This kind of activity is good, when will the second season come out?" "Tired or not, think about the revolutionary doyen …"

"Analyzing the data, we found,’ I’m going to be a soldier!’ Five words have been used for more than 40 times, which represents the strong desire of the younger generation. In this regard, Zhu Yuanfeng, head of the new corps of Hubei Military Region, was overjoyed: a live webcast has produced multiple social effects, which shows that there is still much room for us to enhance the times of ideological and political work.

The novel form of ideological and political work of the New Corps has aroused great interest of the anchors of "online celebrity".

"Betta fish" swam into the military camp, which originated from the idea of "living water"

"Companionship is the longest confession." This sentence, which has been popular on the Internet in recent years, has touched countless military families separated from each other. Because her boyfriend is a naval officer, Wu Wenjie also has some experience about it.

As one of the anchors who participated in the "Fighting Fish into the Barracks", Wu Wenjie is also a key member of the "online celebrity Party Branch". She thought she knew more about soldiers, but she cried four times in two days: the first time she couldn’t help crying when she finished 120 push-ups; The second time I cried when my arms were all worn out in tactical training; The third time was to train to the limit, but the "relaxation activity" arranged by the monitor for her was to cry when she sprinted 1200 meters. The fourth time, the activity was coming to an end and leaving his comrades-in-arms. Wu Wenjie cried miserably.

"It’s only after experience that I know that it’s really not easy to take the responsibility of defending the country as a man, and it’s really excellent!" Wu Wenjie said that her boyfriend saw her live broadcast and sincerely praised her and this activity.

The military camp is an armed unit with closed management. How did this activity facing the live broadcast of netizens enter the military camp?

"At present, officers and men are undergoing profound changes in their ideological concepts and values, while our ideological and political work is facing’ chronic diseases’ such as outdated models and single methods." Li Jun, political commissar of the New Corps of Hubei Military Region, suddenly felt a sense of urgency after an in-depth and meticulous investigation of recruits’ thoughts: the military camp is not a vacuum, and ideological and political work cannot be divorced from the background of the times and social environment. If we dare not face the challenge of ideological and political work in the new era, we will not be able to shoulder the historical mission of strengthening the army.

After in-depth problem-oriented thinking, the Party Committee of the New Corps planned a live webcast to enter the military camp, and formally reported to the Party Committee of the Hubei Military Region, which won the support of the superiors: if you can’t pass the network barrier, you can’t pass the era barrier. Under the premise of strictly observing the confidentiality provisions, you can do a good job in the activities and make an impact, thus creating a new path for ideological and political work in the new era.

The webcast entered the military camp, and various funds were invested heavily. Who will spend the money? When Li Jun found Wuhan DouYu Company, indicating the national defense effect and social effect that the activity would produce, Chen Shaojie, the chairman of DouYu Company, immediately made a decision: to participate wholly, and to invest a huge amount of advertising resources for promotion.

What’s even more surprising is that in the process of planning DouYu to enter the military camp, the working group of the Central Network Information Office, which is being investigated by Betta Company, also applauded it, taking this activity as the first stop of the large-scale theme activity of "Hello, New Era" of the Central Network Information Office.

In order to effectively ensure the smooth live broadcast activities and spread positive energy, the New Corps of Hubei Military Region strictly controls political censorship, news reporting, security and confidentiality, and on-site control, and also closely monitors the live broadcast process by using Jingchu. com’s public opinion big data system, creating a precedent for the monitoring and disposal of webcasting by big data analysis system in China.

The novel form of ideological and political work of the New Corps has aroused great interest of the anchors of "online celebrity".

"Betta fish" stirred up the new corps, stirring up more than just waves.

Just after finishing the work at hand, Deng Jiali arrived in Wuhan from Yangjiang, Guangdong Province overnight. On this trip, he will witness the important moment of his son Deng Xiucheng’s life.

Like Deng Xiucheng, for more than 600 recruits in the Hubei Military Region, November 11th is an unforgettable and memorable day-they were awarded the rank of Private, wore caps, neckties and epaulettes, and officially became glorious PLA soldiers.

To the surprise of these soldiers, their parents were invited to participate in the "adult ceremony" of the recruits’ military camp, and they saw their children "quenched" through tempering and became men in the military camp. Together with parents, there are millions of netizens on the Internet who feel the new style of soldiers in the new era through DouYu.

"Betta" is on fire! While tens of millions of netizens kept refreshing the click-through rate and visiting messages, more than 20 media outlets, including People’s Daily, Xinhua News Agency, china national radio, Hubei Daily and Hubei Radio and Television Station, interviewed on the spot, and turned their attention to the more significance brought by DouYu’s entry into the military camp.

Such activities "boost morale". Zhang Along, a private from Guangzhou University, said frankly: Usually, training is very hard, and you will be lazy unconsciously. Now, facing the live camera, you have to train hard and show the hard-working side of the soldiers in front of the vast number of netizens. With the praise and encouragement of netizens, you understand the sacred mission and responsibility you shoulder.

Such activities are "aura". Chen Jian, a squad leader who has been with recruits for four years, told reporters that in the past, ideological and political education for recruits was often written on a blackboard and watched in PPT, which was boring. However, "Betta Fish" entered the military camp to broadcast our training life live, which enhanced the sense of honor and mission of the soldiers in the interaction. This subtle education method is both smart and effective.

Such activities "gather popularity". In the past few weeks, the staff of Hubei Network Information Office, who has been paying attention to DouYu, expounded his views from the perspective of new media communication: Webcast is a new interpersonal communication mode, which has enhanced the credibility and persuasiveness of national defense education by constantly attracting popularity.

The three-day live broadcast time is fleeting, and netizens seem to be wanting more, but the Hubei Military Region has opened a door to explore the ideological and political work in the new era, and there are more wonderful things waiting to be staged …

Adventures of "Betta Anchor" in Military Camp

Some things can only resonate with personal experience. These two days, the webcast room of online celebrity’s "Amazing Aunt" continued to burst. What makes the majority of netizens watch and discuss online is what she saw, heard and felt when she visited the New Corps of Hubei Military Region.

Xiao Shujie, the "ever-changing aunt", is a signing anchor of DouYu Platform. Her lively and cheerful hosting style left a deep impression on netizens. As a professional "online celebrity anchor", Xiao Shujie traveled all over the country. Her camera aimed at many "delicious food" and "beautiful scenery", but she didn’t have a chance to enter the military camp.

Under the real-time focus of the camera lens, Xiao Shujie and DouYu team officially entered the new corps of Hubei Military Region at 2 pm on November 8.

In just one hour, Xiao Shujie’s live room attracted more than 120,000 netizens. However, what surprised her even more was that in just three days of military camp life, the military camp in her mind was completely subverted-

One of the adventures: "big pot rice" smells better than "takeaway"!

Like many girls, Xiao Shujie likes to taste all kinds of delicious food. Nowadays, it is convenient and fast to order online. She especially likes to order "take-away" and occasionally "show off while eating".

Before she arrived at the new corps, many fans reminded Xiao Shujie that the army was a "big pot of rice" and its taste was not good, so she quietly prepared a lot of "dry food".

However, on the first day of dinner, there were three meats and two vegetables and one soup on the table: red-cooked chicken, braised pork with plum vegetables, braised diced yellow pepper with tomatoes, shredded hot and sour potatoes, stir-fried Chinese cabbage and melon ribs soup, all of which were delicious. Xiao Shujie, who usually pays attention to her appetite, wolfed down two bowls of rice and exclaimed: "Big pot rice" is more fragrant than "takeaway"!

Adventure 2: Military songs have a different feeling!

Xiao Shujie especially loves to sing karaoke and is full of curiosity about the recruits’ "learning to sing military songs": Is the music beautiful? Are the lyrics lingering?

As the majestic song sounded, Xiao Shujie’s body suddenly shook. Although she hadn’t learned it before, Xiao Shujie couldn’t help humming along, singing and beating time, and her voice became louder and louder.

Looking at the live broadcast, many netizens issued a barrage: singing military songs is very similar and energetic. Xiao Shujie replied: "In the past, singing was self-satisfied. Today, singing military songs is passionate."

Until she went to sleep at night, Xiao Shujie’s ears seemed to be still echoing: the feeling of the moon on the top of her head is safe in the world, and the soldiers are always listening to the call, and love is dedicated to millions of families, and the true feelings are held in front of the people …

Adventure 3: The whole class stood up and sat with themselves to eat.

The next morning, Xiao Shujie failed in shooting.

At noon, in order to spur the recruits to train hard, the other classes stood up to eat who didn’t play well. As a result, Xiao Shujie’s fourth class stood up and sat with Xiao Shujie to eat.

Xiao Shujie, who stood up several times and was pressed on the stool, suddenly felt an inexplicable impulse: this time she dragged down the whole class, so she must train hard and do well next time!

At this time, Xiao Shujie’s live broadcast room was suddenly screened by the barrage: "See, this is the true feelings of comrades!" "Nothing is more powerful than unity!"

The fourth is not an adventure, but an unforgettable one: hanging on the horizontal bar "tears keep falling"-

In the afternoon physical training, Xiao Shujie, who usually doesn’t do much exercise, has completed 3 km running, 3 groups of push-ups, sit-ups and flat support, feeling exhausted. When I arrived at the horizontal bar training, I couldn’t help but burst into tears.

At this point, the live camera was aimed at her: "Fans bet you won’t last a minute!" Xiao Shujie replied with tears: "I can persist!"

Time goes by, and there are still 10 seconds from the training standard of 3 minutes. The whole class of recruits shouted in unison: "Come on, Xiao Shujie!"

"10, 9, 8 … 3, 2, 1", when Xiao Shujie finally finished all the physical training, the recruits in the class clung to her tightly. All kinds of gifts swarmed in the live broadcast room, and the barrage once again dominated the screen: "I didn’t expect you to persist, which really made us sit up and take notice." "The military camp gave you strength!" ……

Wiping away tears, Xiao Shujie left a youthful feeling in the webcast room: during the three-day military camp life, I laughed and cried and was moved. Whenever I couldn’t persist, I would sing in my heart, and every time I finished singing a song, I was one step closer to victory …

Be good at listening to the voice of the times

Huang Ming Village, Director of Political Work Bureau of Hubei Military Region

Webcast once made the troops "forbidden" to stay away, just like when mobile phones and the Internet first met military camps, many people chose to avoid and block them in the face of the voice of officers and men. Today, when we let go of the gates of thinking ideas, they are not the "scourge" people imagined, but also play an unexpected role in the military education management. Listening to the voice of the times, let us gain a lot.

Every era has its own voice. Compared with the past, the "voices" of officers and men in the new era are not less but more, not simple but complicated. In the past, officers and men were simple-minded, honest and obedient, but now young officers and men are well-informed and individual. In the past, the psychological demands of officers and men were relatively single, and they were "half instructors" to do a good job in food; At present, the spiritual needs of young officers and men tend to be diverse, and any new things that appear in society will stimulate their desire to have a taste and try.

The "new" voice of officers and men is not terrible. What is terrible is knowing that it is a "new voice" and coping with it in the "old way". In the face of new things emerging in the new era, some comrades look at them with "colored glasses" and are used to defining them with old frames. Some people have an "either-or" cognitive model, which they can’t understand or get used to, and blindly judge "today’s him" with "past me"; Some people are worried that "the gun will shoot the first bird" and "the rafters of the outcrop will rot first", avoiding sensitivity and avoiding hot spots; Some people are worried that the gate will be released, and they will not be able to close it. They are used to "fencing the fence", and they will be fortified at all levels and blocked everywhere.

两年前，根据神曲《小苹果》制作的征兵广告爆红网络，被网友称为“萌”系征兵代表作。但在发布之初，也有很多人质疑它不够严肃，不宜传播。但事实证明，军营版《小苹果》不但在互联网上传播得很好，好评如潮，还对当年的征兵工作起到助推作用。

古人云：“苟日新，日日新”。当今社会，正处于“日日新”的时代，新生事物层出不穷。军营不是生活在真空中，面对新事物，一味封堵解决不了根本问题，必须冲破藩篱，顺势而为，趋利避害，才能为我所用。

正如习主席在党的十九大报告中指出那样，只要我们善于聆听时代声音，勇于坚持真理、修正错误，二十一世纪中国的马克思主义一定能够展现出更强大、更有说服力的真理力量！

面对时代声音，我们要做的就是像扑入大潮那样扑入时代的怀抱，深深地潜入其中，静心聆听，寻秘探微，接受时代的冲刷和淘洗，然后站在时代的潮头，成为这个时代的弄潮儿。

（原题为《新兵团游来一条“斗鱼”——湖北省军区探索推动新兵思想政治工作创新的一段经历与思考》）

　　CCTV News:Recently, a model named"Traveling Frog"The mobile game is swiped in the circle of friends, which is very popular with everyone because of its simple operation and slow pace.

　　Online celebrity "Traveling Frog" is accused of "plug-in"

　　This game was developed by a Japanese game company. Currently, among Apple iOS users, only the Japanese version is available. As of yesterday (23rd), "Traveling Frog" has become the first place in the free download list of Apple App Store.

　　The game is simple to operate. You can use the corresponding number of shamrocks to buy food, notebooks, sleeping bags, bowls, lanterns and other items, and prepare the equipment in your frog’s bag when you go out. Accordingly, the frog will "send" postcards to the players during the trip, and will bring back the local products of the trip to the players after returning home.

　　In this game, the common "currency" is clover, which is also the only item that can be recharged. In some raiders, some players revealed that the more clover there is, the more advanced the props you buy. During this period, some online sellers saw business opportunities and took the opportunity.Launched a "plug-in" service, claiming that players can get a large number of shamrocks.

　　The online "2.1 billion clover" costs 20 to 50 yuan.

　　Yesterday (23rd), after searching for "Travel Frog" on the online shopping platform, the reporter found that many businesses were selling "plug-in" services at prices ranging from 20 yuan to 50 yuan. Many merchants promise that after purchasing the service, they willProvide "2.1 billion infinite clover" and "990 lottery ticket",And supports the use of any mobile phone system. Buyers can choose to keep their previous game records, or they can choose to overwrite and start again.

　　 At present, in the regular recharge channel, players can only buy 2,800 four-leaf clovers at the highest cost in 25 yuan, which is greatly different from the quantity provided by "plug-in" merchants.

　　Improper operation of "plug-in" or mobile phone becoming "brick"

　　On the afternoon of 23rd, the reporter bought a set of "20 yuan Buy Clover" package. Subsequently, the merchant sent two links and the logo of the data file of "Travel Frog" in the mobile phone device. The reporter clicked on the first link, prompting that it is necessary to download the compressed file package. After decompression, it is the data displayed after the "Travel Frog" is recharged with 999,999 shamrocks, while the second link modifies the tutorial for the game in the iOS Apple mobile phone.

　　However, the reporter found that there were many hidden dangers during the operation. Many iOS players pointed out after installation that their ownGame data and mobile phone data are lost for no reason,Including WeChat chat records, pictures and videos in mobile phones, etc. Some players also said that after installation, there were loopholes in their Apple phones.The mobile phone can’t send and receive short messages.It didn’t get better after brushing the machine.

　　In this regard, the merchant explained that,Buyers may have to bear the risk of data loss of different mobile phone systems during the operation of the "plug-in" program.Take Apple’s mobile phone users as an example. If the user is a system below iOS9, nothing will be lost. If it is iOS10, the cache will be lost. iOS11 will not only lose the cache, but all the software will be reloaded.

　　In addition, merchants also said that in order to avoid improper operation, most of the time they would suggest that buyers agree to remote control by them.Asked whether remote control will reveal privacy, the merchant said "I promise not to read it".

　　Apple customer service called "plug-in" or leaked personal ID.

　　An independent game developer said that the "plug-in" of "Traveling Frog" is actually very simple, that is,Modify game data.Merchants only need to buy the "clover upper limit" in the game first, get the corresponding data, and then copy the corresponding data to the buyer through the program.

　　The reporter calculated an account, and spent 8929 yuan to recharge the full amount of clover, and calculated with a single selling price of 20 yuan and a monthly sales volume of 1188.The merchant has earned more than 23,000 yuan.

　　Apple customer service staff said that in addition to causing the loss of mobile phone data and materials,This kind of operation of modifying game gold coins (clover) has certain security risks for users."Sometimes users’ personal privacy may be revealed, or some Trojan software may be installed during the operation, which may hinder the subsequent use of the equipment".

　　The customer service staff pointed out, for example,If the user agrees to the remote operation of the other party, there may be a risk that the Apple ID account will be stolen."Merchants are likely to use this to lock users’ mobile phones and take the opportunity to extort money." He reminded that,Try not to let people you don’t know install or modify the corresponding data in the user’s mobile phone device.

　　The game can be played, but the risks have to be prevented.

　　Reading tips

　　Cut your hair, make small noodles and drive a forklift … … During the epidemic, these "hard-core" skills training appeared in live classes and were welcomed by many migrant workers. Online skill teaching is flying over the wall of time and space, so that more workers can learn at any time and anywhere.

　　"In my impression, webcasting is a stage for handsome guys and beautiful women to show off their skills. I never thought that today, I actually watch live broadcasts to learn skills! " Yang Ping, from a remote mountain village in Hechuan District, Chongqing, has been working as a massage technician in the front line since she went to work in the city at the age of 16 and now she has become a partner in the health center. Watching the live broadcast of the master of skills at home has greatly increased her skills. "The skills I learned in two or three months are almost the sum of my years!" Yang Ping told the reporter of Workers Daily happily.

　　The reporter learned that during the epidemic, the Chongqing Municipal Bureau of Human Resources and Social Security issued a notice to do a good job in online training for vocational skills improvement, developed online classrooms and online training courses, and guided more than 100,000 urban and rural workers to participate in online training. Many skill masters became network anchors for online skills teaching. Up to now, 72,000 workers have received government subsidized and public welfare online training, and live training has made the skills of urban dreamers soar.

　　It takes ingenuity to bury one’s head in research and teach one’s art.

　　He Xianze believes that it is necessary to be ingenious to bury one’s head in art research and raise one’s head to teach art, from a mountain village hairdresser who travels from village to village to an expert enjoying special allowance from the State Council. After the outbreak, he not only advocated that hairdressers give full play to their skills and specialties, but also volunteered to cut hair for the frontline staff against the epidemic, and even became a "network anchor" to teach everyone to cut hair.

　　How to make students understand, listen and listen to their own technical methods? He Xianze has made painstaking efforts. In order to give a good lesson, he has to prepare lesson plans several days in advance, and sometimes it takes hours to repeatedly search for information and compare experiences for an example.

　　On March 6th, He Xianze and his apprentice Nie Feng conducted their first live broadcast in Aauto Quicker, and soon they rushed to the live broadcast hot list, attracting nearly 10 million people from all over the country to watch. He Xianze is used to being persuasive and speaking slowly from the simple to the deep. His lectures are also rich and interesting, which can not only attract students to smile, but also enlighten them.

　　Pan Lian, dressed in white clothes and trousers, wearing a hat and mask, holds red pepper in her left hand and a mobile phone in her right hand. For more than 200 apprentices in the first five classes of the camera, she tells the story of the seasoning "soul" of Chongqing noodles — — How to choose peppers? The winner of the National May 1st Labor Medal, who grew up from an apprentice to a chef, has done nearly 10 live training sessions in recent days, and 3,000 to 4,000 people watched each session online.

　　"To make a bowl of noodles with unique taste, spicy and refreshing, delicious and enjoyable, the core is to choose good peppers, then match different spices and control the oil temperature. The fried oil pepper is fragrant and spicy. " While explaining, Pan Lian pointed her mobile phone at peppers, peppers and noodles, moving left and right to get a "close-up".

　　Pan Lian said that for online training, teachers must prepare enough lessons, including familiarity with equipment. In addition, it is necessary to have a professional live broadcast platform, which can really provide one-stop teaching services of learning, practice, training and testing, so that live broadcast training will take another step.

　　In the collision between teaching and learning, they complement each other.

　　Wang Bing, a 38-year-old from Fuling Mountain Township, Chongqing, has only a junior high school diploma. With persistent research, he has changed from an ordinary forklift worker to a full-time equipment maintenance staff of Gree Electric (Chongqing) Co., Ltd., and has won more than 20 honors in the national forklift vocational skills competition, and won the honor of Chongqing Bayu craftsman and "Top Ten Migrant Workers". On April 18th, he gave a live training entitled "Theoretical Training on Safe Operation of Truck Drivers" to more than 50 students through corporate micro-signals.

　　Wang Bing admits that his theoretical level is limited, and it is a difficult problem to talk deeply about Toya. Sometimes, the interaction of the students in the group will bring him great inspiration. "Every time you give a class, you can bring yourself a lot of gains." Wang Bing said.

　　Xiao Gao, a student attending the lecture, told the reporter that he was a newly recruited migrant worker from the Three Gorges reservoir area. He had seen Wang Bing stack 10 cups into the shape of a champagne tower with a forklift, then open the bottle with a fork and pour champagne into the cups without spilling a drop. "Mr. Wang is modest and simple, often discusses with everyone, and is willing to accept the suggestions made by the students. We all like and admire him very much." Xiao Gao said.

　　On the afternoon of April 19th, in the Beauty Eye Health Center, the reporter saw several technicians broadcasting live on their mobile phones, watching the training class of "Moxibustion King Wang Ning" and interacting with teachers on WeChat group.

　　Manager Zu Chunqiu mentioned that once, a daughter took her mother to the store for physical therapy, and the whole back of the old man bulged out, which was very painful. Xiaozu was diagnosed and found that the old man’s back was like the "hard plate cold" that the live broadcast teacher often said. After the WeChat group repeatedly communicated with the teacher, the innovative moxibustion method was used. One moxibustion point in the breech position, one moxibustion point in the middle, and moxibustion for two times, only three times, the whole back of the old man was flat and did not hurt.

　　"Through live training, we quickly learned many new methods and skills, and constantly improved them in actual operation, and fed back the results to the teachers, achieving a benign interaction!" Zu Chunqiu said.

　　Everyone can learn, everywhere, all the time.

　　Based on the vigorous development of the whole food live broadcast, Chongqing has given birth to the first institution specialized in incubating, eating and broadcasting in China. Zhang Xiaojiang, the head of the organization, kept up with the rhythm of live broadcast. By selling Chongqing delicacies, he made millions of dollars, and trained more than 50 food anchors to become professional food and broadcast trainers.

　　Taobao data shows that in the live food channel, one out of every 10 live food rooms comes from Chongqing. Especially since February this year, Chongqing catering industry has concentrated on attacking online, from street snacks to local goods in the mountains, driving the growth rate of live broadcast, ranking first in the country.

　　"The birth of the new job of eating and broadcasting trainer in Chongqing reflects the upgrading of Chongqing’s Internet economy to ‘ Live +’ The 2.0 stage represented by. " Hongbing Shen, a professor at chongqing technology and business university University of Economics, analyzed.

　　In the interview, the reporter learned that online training in Chongqing is conducted by means of online live broadcast, video rebroadcasting and real-time Q&A. During the training process, functions such as course playback, teachers’ online Q&A and learning progress inquiry can be realized. At present, online skill teaching is flying over the campus wall, facing the whole society, and the "sharing" effect of internet education has been highlighted.

　　Zhang Dexiang, director of the Rural Labor Service Development and Management Office of Chongqing Human Resources and Social Security Bureau, said that the online vocational skills promotion training vigorously promoted in Chongqing aims to give full play to the important role of vocational skills training in stabilizing employment and promoting entrepreneurship. "Migrant workers can turn on their mobile phones anytime and anywhere to watch video learning online, and they can also log in to online colleges to form an environment where everyone can learn, learn everywhere and learn from time to time." Zhang Dexiang said.

Daily venture capital express

Domestic investment events　

1.　Easy-control Smart Drive has won tens of millions of dollars in B1 round financing.

Easy control and intelligent drivingFounded in May 2018, it is positioned as a mine unmanned operator, not just a technical solution provider. Since last year, it has been put into trial operation in a large-scale open-pit coal mine in northwest China, and it has settled with the mine side with the amount of earthwork transportation. "Yikong Zhijia" announced that it had completed tens of millions of dollars of B1 financing at the end of June, with Zijin Mining (601899, Share Bar) strategically leading the investment, all the old shareholders such as Chentao Capital, Xinghang Guotou, Stowe Capital and Weilai Capital following the investment, and Yun Xiu Capital as the exclusive financial advisor. This round of financing will be mainly used to expand the technical team, purchase harvesters and other equipment, and accelerate product development.

2.　Anxin NetShield completed the A round of financing exceeding RMB 100 million.

Anxin net shieldIs an information security technology service provider, focusing on memory security, based on cutting-edge technologies such as hardware virtualization, committed to providing future-oriented network security solutions for customers in government, finance, operators, military industry, education, medical care, Internet and large enterprises. Its main product is Anxin Shenjia intelligent memory protection system, which puts forward a new idea to help customers cope with the growing security threats. On August 3rd, Anxin NetShield announced the completion of the A round of financing exceeding RMB 100 million. This round of financing was led by Gaochun Venture Capital, and Yunhui Capital and China Merchants Venture Capital participated in the investment. The old shareholder Lanchi Venture Capital followed suit, and Light Source Capital served as the financial advisor for this round of financing. This round of financing funds will continue to be used for team expansion, product innovation and research and development, business scope expansion, etc., to further enhance the delivery capacity of large-scale products and services, and accelerate the coverage of more customers in financial, Internet, telecom operators, energy, manufacturing and other industries.

3.　ToyCity was led by Ruice Capital in the A+ round of financing.

ToyCityIt is a China original trend IP incubation platform, which is dedicated to making China original trend culture go abroad from China and transmitting the brand concept of "creating happiness and sharing happiness" through tide play culture; At the same time, with Chaowan IP as the carrier, it will be integrated into the local urban culture to create a new landmark of trendy IP for the city; At the same time, create ATS tide play space, combine the beauty of tide play theme, join hands with business center to expand new scenes and shape the new format of trend theme business center. Remodeling spiritual consumption in the z era. ToyCity has recently completed nearly 100 million A+ rounds of financing. This round of financing was led by Ruice Capital, and the old shareholder Buer Capital continued to follow suit. Yiren Capital served as the exclusive financial advisor for this round.

4.　Won Tech completed $270 million in financing.

Mache technologyIs an autonomous driving technology research and development company, focusing on L3 and L4 level autonomous driving landing logistics operations in inter-city open roads, and providing various modes of autonomous driving transportation asset services, committed to improving the driving safety of logistics trucks. Recently announced the completion of the $270 million Series B equity financing. This round of financing was jointly led by Jingdong Logistics, Meituan and Taimeng Investment Group (PAG), Debon Express, IDG Capital, CMB International, SDIC Merchants, Mirae Asset (future assets), Eight Roads and Bohua Capital, and the original shareholders were Pross Yinshan Capital, Contemporary Amperex Technology Co., Limited (300750, shares bar), Weilai Capital and Zhong Ding Capital.

5.　Voss technology received 10 million yuan in financing

Woshi technologyIt is an AI decision-making platform for pharmaceutical industry scenarios. The company focuses on intelligent manufacturing and process optimization, aiming to build an industrial-grade intelligent decision-making platform for customers, optimize production processes by using the advantages of data and algorithms, reduce costs and improve production efficiency. It is also a more complex systematic engineering and value to solve the availability and commercialization potential of designing new drug molecules, that is, the links of "molecular synthesis", "process design" and "process production amplification" that companies in the current field are less involved in. Recently, it was announced that the angel round financing of 10 million yuan was completed. The investor was linear capital, and the shareholders in the previous round continued to make additional investments.

6.　Part-time and part-time jobs get tens of millions of yuan in Series B financing.

Part-time jobIt is a digital service platform for flexible employment, and an aggregated work platform that provides enterprises with a one-stop solution for flexible employment. Its product "Part-time job" locates the Slash Youth Part-time Work Platform. In view of the actual work needs and personal value growth of Slash Youth, it relies on the mechanism of "big data algorithm+manual risk control" to provide safe and rich online and offline part-time jobs for job seekers and realize diversified and flexible employment. Its product "Part-time Recruitment" is positioned as an accurate recruitment platform for urban service industry, and provides one-stop accurate recruitment service for urban service industry in combination with the flexible employment needs of enterprises. Through intelligent data analysis, the information mismatch between talents and enterprises can be reduced, and the recruitment efficiency can be effectively improved. Recently, tens of millions of yuan of Series B financing was completed, which was led by Qingrong Assets, Fuchun Investment and Waide Capital. This round of funds will be mainly used for product R&D investment, the introduction of high-end talents needed for new business development, and the further marketing of existing businesses to strengthen the company’s competitive advantage in its sub-sectors.

7.　Huaqiu Electronics completed 300 million yuan C+ round of financing.

Huaqiu electronicIt is a one-stop digital service platform for the electronic industry that is committed to transforming the traditional electronic supply chain service model with "intelligent manufacturing+information technology+internet technology+industrial big data". Recently, it announced that it has won another 300 million yuan C+ round of financing. This round of investment was led by Gaochun Venture Capital, and the old shareholders Joy Capital and Shunwei Capital continued to follow suit, with Yunmu Capital as the exclusive financial advisor for this round of financing. After this round of financing, Huaqiu Electronics will deepen the digital supply chain platform of the electronic industry and provide one-stop service for electronic supply chain enterprises.

8.　Rudder Intelligence received $10 million in Series A financing.

Saiduo intelligentIt is an intelligent customer service product developer. The racing helmsman should focus on technologies and applications related to speech recognition, speech synthesis, natural language processing and semantic understanding, and strive to provide AI intelligent customer service products and services such as localized collection and quality inspection for local financial technology enterprises and traditional financial institutions to solve customers’ pain points in customer service. At present, the product forms provided by Rudder Intelligence are mainly intelligent robots in four aspects: collection, quality inspection, sales and customer service, and support the deployment mode of private cloud +SaaS. Recently, it has received more than $10 million in A round capital injection. This round was invested by Sequoia India and Sequoia China Seed Fund, and the old shareholders Huashan Capital, Zhenge Fund, Zizhu Xiaomiao Fund and imo Ventures all followed suit.

9.　Teyi Technology won 100 million yuan A+ round of financing.

Teyi technologyIs a manufacturer of LED screen automatic inspection equipment, mainly engaged in the research, development, production and sales of optical inspection equipment for LCD panels, OLED panels, Micro-OLED panels and Mini/Micro-LED panels. The products are used to inspect the appearance, picture, display parameters, optical performance and reliability of products at various stages of panel manufacturing. Recently, the A+ round of financing of 100 million yuan was completed. This round of investment was led by the National SME Development Fund, and the investors included Hefei Xinping Fund and Xiamen Science and Technology Bureau. This round of financing will be used for the future research and development of display screens and semiconductor equipment, the expansion of the production scale of new factories, and further maintain and expand the leading edge of the special instrument technology industry.

10.　Honeycomb technology completed a 10 million-dollar Pre-A round of financing.

Fengchao technologyIs a hardware company focusing on innovative consumer electronics products, and recently completed the Pre-A round of financing of 10 million US dollars. This round of financing was led by Qiming Venture Capital, followed by Chuangshi Partner Capital and Yunqi Capital. This round of financing will be used for the research and development, sales and operation of the company’s head-mounted products.

11.　Zhengtengkang completed the $75 million Series B financing.

ZhengtengkangIs a clinical biopharmaceutical service provider, founded by Zentalis Pharmaceuticals, focusing on the development of cancer treatment drugs, committed to developing cancer treatment drugs in China and providing life-changing cancer drugs to patients around the world. The series of tumor treatment candidates developed by the company include WEE1 inhibitor ZN-c3 discovered by Zentalis, oral selective estrogen receptor down-regulation ZN-c5 for ER+/HER2- breast cancer and BCL-2 inhibitor ZN-d5. Zhengtengkang Bio has offices in Shanghai and Beijing. Recently announced the successful completion of $75 million Series B financing. This round of financing was led by founding investors OrbiMed Advisors Asia and Tybourne Capital Management. Avidity Partners, Casdin Capital, Surveyor Capital (affiliated to Citadel), Farallon Capital Management, Lilly Asia Ventures(LAV), Logos Capital, Perceptive Advisors, Redmile Group and Viking Global followed suit.

12.　The listing price of Central Hailu today is 13.57 yuan/share.

Central sea and landIs a professional manufacturer of rectangular, special-shaped and free forging ring forgings, with advanced equipment such as high-temperature creep and durability testing machine, impact testing machine, all-digital intelligent ultrasonic flaw detector, German Zeiss research microscope, etc., to meet the needs of enterprises to develop high-end ring forging products. Today, it is listed on the Growth Enterprise Market of Shenzhen Stock Exchange. The company’s stock code is 301040, the issue price is 13.57 yuan/share, and the issue price-earnings ratio is 10.53 times.

13.　Migration technology won millions of dollars in Pre-A financing.

Migration technologyIs a technology company dedicated to machine vision technology innovation and industry application. The main products are intelligent industrial robots and high-performance video intelligent analysis platforms. It has established a cooperative relationship with domestic national universities and scientific research institutions in Industry-University-Research, and provided artificial intelligence products and technical solutions for many governments, banks and enterprises. Many technical indicators are at the international leading level. Recently, a multi-million-dollar Pre-A round of financing has been completed. This round of financing is led by Zero One Venture Capital and followed by Liyuan Venture Capital. This round of financing funds is mainly used to further deepen the construction of industrial cameras and easy-to-use software platforms and market expansion.

14.　Riding equestrian won the Pre-A round of financing of 10 million yuan

Riding equestrianIs an equestrian education service provider, riding equestrian starts from equestrian sports, and extends to brand retail, membership service, IP operation, theme travel, event organization, community operation and so on with "Equestrian Plus". Committed to providing professional, interesting and comprehensive equestrian experience and equestrian education for teenagers and adult equestrian enthusiasts. Recently, it was announced that it had won the Pre-A round of financing of 10 million yuan, and this round of financing was invested by Shanghai Yitong Enterprise Management Partnership (Limited Partnership).

15.　Kaiyi Pharmaceutical received a strategic investment of 45.45 million RMB.

Kaiyi medicineIs an allergic disease drug developer, whose main business is to develop new bronchodilators for patients with asthma and chronic obstructive pulmonary disease. Pharmacological and pharmacodynamic studies have proved that these drugs can effectively relax bronchial smooth muscle and significantly reduce airway resistance through a brand-new mechanism, and treat asthma and chronic obstructive pulmonary disease, which belongs to the first class of new chemicals. Recently, based on the equity transfer of Kaiyi Pharmaceutical and the value of RMB 200 million before the capital increase, I bought 1% equity of Kaiyi Pharmaceutical held by Zhu Minsheng for RMB 2 million in cash. After the equity transfer, I made a capital increase of 43.45 million yuan to Kaiyi Pharmaceutical, including a newly-increased registered capital of 565.08 million yuan, and the remaining shareholders of Kaiyi Pharmaceutical gave up their priority in the capital increase.

16.　Yuanqi Forest invested in Yunke quickly and won 26.67% of the shares to become the second largest shareholder.

Use Yunke quickly.Is a software developer, mainly engaged in software development, information technology consulting services, data processing and other businesses. Yuanqi Forest recently invested in Beijing Kuaiyong Yunke Technology Co., Ltd.. At present, Yuanqi Forest holds 26.67% of its shares, ranking the second largest shareholder.

17.　Sublimate new materials to obtain strategic investment

Shenghua new materialIs a lithium battery cathode material developer, integrating R&D, production and sales, providing power battery cathode materials for the field of new energy vehicles. Recently, a number of industrial and commercial changes have taken place in the company, and new shareholders such as Contemporary Amperex Technology Co., Limited New Energy Technology Co., Ltd. have been added.

18.　Runyi Taiyi completed the A round of tens of millions of RMB financing.

Run yi tai yiFocusing on the physiological signal acquisition system, a series of physiological signal detection equipment has been developed to meet the needs of neural rehabilitation field, and it is committed to becoming a technology provider with in-depth service ability in the field of neural rehabilitation. Recently, it was announced that it had completed tens of millions of RMB financing in Round A, and this round of financing was exclusively invested by Aussie Capital. After the completion of this round of financing, Runyi Taiyi will continue to improve a variety of underlying technical modules with EMG acquisition as the core, including EMG acquisition and control module, ECG acquisition and control module, pulse wave module, infrared wireless temperature acquisition module, Bluetooth transmission module, Wi-fi transmission module and gyroscope module, enriching and iterating the product portfolio continuously, and perfecting the domestic medical device application and clinical trial.

19.　Berlak completed tens of millions of Pre-A rounds of financing.

BerlakIs a manufacturer of assisted reproductive devices, mainly engaged in the research and development, production and sales of automated assisted reproductive egg/embryo vitrification chip medical devices, and has a deep accumulation in the field of medical devices. Recently, it was announced that it had completed tens of millions of yuan of Pre- A financing, which was led by Aussie Capital and followed by Shenzhen Gaoxin Investment. This round of financing is mainly used for product research and development, building domestic and foreign sales teams, and professional marketing activities.

20.　Yicang Technology completed a $25 million B+ round of financing.

Yicang technologyHas been committed to the development of efficient and controllable cross-border management model. Research the management systems of cross-border e-commerce ERP, international logistics TMS, overseas warehouse WMS and cross-border distribution M2B. Bringing together the powerful IT team in China at present, the founders and development masters have 5-12 years of R&D experience in cross-border B2C, overseas warehousing, international logistics and other fields. At present, Yicang has cooperated with many cross-border sellers, overseas warehousing service providers and international logistics giants at home and abroad. Recently, a $25 million B+ round of financing was completed, which was led by the fund of CICC Capital, and the old shareholders eWTP, CCV and Paradox continued to follow suit. This round of financing will be used for the iteration of E-warehouse ERP products and the continuous creation of cross-border ecology, empowering sellers in product research and development, flow system, supply chain system, organizational management, and continuous introduction and organizational optimization of outstanding talents.

21.　Doctor Miaoshou received RMB 1.5 billion in round F financing.

Doctor Miao shouFounded in 2015, it currently has business sectors such as Miaoshou Internet Hospital, Center Pharmacy Chain, Miaoshou Doctor App, Miaoshou B2C Mall, and Hospital Prescription Sharing Platform. Doctor Miaoshou has been built into a national professional doctor-patient follow-up platform and a safe drug dispensing center, and a brand-new health management model of "Internet+medical care+drugs" has been created based on Internet technology. Recently, more than RMB 1.5 billion in round F financing was completed. This round of financing is jointly invested by sequoia capital china, Springhill, B Capital Group, Hel Ved, Orbimed, UOB, E Fund, ABI Capital, BOC International, Ruice Capital, CITIC Securities (600030, Share Bar), Kunling Capital, Future Pioneer, Index Capital, etc.

22.　Mavericks Kathy completed nearly 100 million yuan in Series A financing.

Casey the calfIt’s a family steak brand. Kathy calf mainly focuses on young families, providing consumers with semi-finished western food ingredients such as steak, pizza, pasta and egg tart. It’s a RTC (pre-cooking) brand with family steak as its core. Completed a round of financing of nearly 100 million yuan. This round of financing is led by Guangfa Shunde, followed by Fuzhou Yuguang, and Yuanzhi Capital is the exclusive financial consultant. The funds will be mainly used for new product research and development, supply chain upgrade, brand marketing and other purposes.

23.　Meike Solar (000591, Share Bar) completed nearly 1 billion yuan of A+ round financing.

Meike solar energyIs a manufacturer of solar silicon products, mainly engaged in solar silicon products, monocrystalline silicon wafers, polycrystalline silicon wafers, battery modules, photovoltaic equipment research and development, manufacturing and technical consulting services; Design and construction of solar and wind power generation systems. Recently, nearly 1 billion yuan in Series A and A+ financing was completed. This round of financing is invested by many well-known institutions such as Sinopec Capital, Yida Capital, Zhengtai New Energy, Huagai Capital, Junrun Capital, Haohao Capital, Anhua Venture Capital and Yangzhong Financial Holdings.

24.　Codejoy loves the first round of financing of science and technology for nearly 10 million yuan.

Codejoy loves technology.Committed to providing forward-looking artificial intelligence universal education solutions for kindergartens, primary and secondary schools. At present, the products have been applied to hundreds of kindergartens, primary and secondary schools at home and abroad. Recently, angel round financing was completed, and Xiyun Capital exclusively invested nearly 10 million yuan. This fund is mainly used for product technology research and development and curriculum innovation research and development.

25.　Juewei Food plans to raise nearly 2.4 billion yuan.

Juewei foodIs a food production company, committed to bringing customers fresh, fragrant, spicy and spicy food experience, the main products are delicious duck neck, snacks, food and so on. Among them, Juewei duck neck is a famous brand product of Juewei Xuan, which is cooked with secret spices and integrated with the traditional cooking techniques of Chuxiang, bringing new food enjoyment to customers. Recently, an announcement was issued, which showed that in order to expand the production capacity of braised meat products and by-products in Guangdong, Jiangsu, Guangxi, Liaoning, Hunan and other places, Juewei Food (603517, Stock Bar) plans to raise no more than 2.384 billion yuan.

26.　OPPO shares in maistro microelectronics company

Mai si Zhuo WeiIs a MEMS image sensor manufacturer, dedicated to research and development, manufacturing and sales of micro-electromechanical (MEMS) technology-based drive motors, providing image stabilization solutions for mobile devices. The company provides fast and accurate motion control to move the sensor, with algorithms, and MEMS technology with high strength, reliability, semiconductor grade accuracy and almost negligible power consumption to create an innovative MEMS actuator platform. Recently, the company has undergone industrial and commercial changes, adding OPPO Guangdong Mobile Communications Co., Ltd. and Moving Shadow Technology Asia Co., Ltd. as shareholders, and the registered capital of the company has increased from about 10,322,600 RMB to 11,935,500 RMB, an increase of about 15.6%.

27.　Epxity received 30 million yuan to invest in Series A financing.

Ai pu Xi tiIs an advanced and vertical pearl brand, from purchasing, grading, evaluation, jewelry design, manufacturing and sales, aiming at giving consideration to the original beauty of pearls and nature. The design of Epsiti aims to give consideration to the original beauty of pearls and nature, and adopts adaptable elements to combine manual craftsmanship with traditional ancient skills and innovative technologies. So that the wearer can create a unique style of appearance on its PRICITY ornaments. Recently, it received a round of financing of 30 million yuan, which was invested by Japan Amami Co., Ltd. The financing will be mainly used for product R&D investment, team formation, store expansion and brand marketing.

28.　Jianyou intends to acquire 100% equity of Jianzhi Polymerization.

Jian zhi ju heIs an information platform construction service provider, which provides the company with a high-quality integrated sales solution, and is committed to combining years of experience in Internet and mobile Internet with the marketing development status of China pharmaceutical industry, and exploring the feasible scheme for the transformation of traditional pharmaceutical marketing in the era of mobile Internet. Recently, Jianyou Co., Ltd. (603707, stock bar) announced that the company intends to invest 100% equity of Nanjing Jianzhi Polymerization Information Technology Co., Ltd. ("Jianzhi Polymerization"), with a total investment of 15 million yuan. This foreign investment constitutes a connected transaction, and the counterparty Huang Xiwei is the director and secretary of the board of directors of the company, so Huang Xiwei is a related party of the company; One of the trading partners of Jiansi Information is Huang Xiwei, so Jiansi Information is a related party of the company; One of the partners of the counterparty Jianli Information is Huang Xiwei, so Jianli Information is a related party of the company.

29.　Shenzhen Gas plans to acquire the controlling stake in Swick under Dongfang Risheng (300118, shares it) for 1.8 billion yuan.

SwickIs a supplier of photovoltaic packaging film, mainly supplying photovoltaic module manufacturers with photovoltaic packaging film, which is the core non-silicon auxiliary material of photovoltaic cells, including transparent EVA film, white EVA film, POE film and other high-performance photovoltaic packaging films and reflective films. Recently, Shenzhen Gas (601139, Share Bar) announced that it intends to acquire the controlling stake of Jiangsu Swick New Materials Co., Ltd., a subsidiary of Dongfang Risheng. According to the announcement, this transaction invested a total of 1.784 billion yuan for Shenzhen Gas and its subsidiary Shenzhen Shenran Kunpeng Private Equity Investment Management Co., Ltd. (hereinafter referred to as "Shenran Kunpeng") to establish a project investment company (registered capital of 1.8 billion yuan) Shenzhen Shenran New Energy Industry Investment Co., Ltd. (tentative name). The project investment company acquired 140,423,077 shares of Jiangsu Swick New Materials Co., Ltd. (hereinafter referred to as "Swick") held by Dongfang Risheng at a price of 1.8 billion yuan. After the transaction, the project investment company held 50% shares of Swick. After the acquisition is completed, Shenzhen Gas will become the controlling shareholder of Wesker.

30.　Jinshan Cloud announced the acquisition of enterprise management software Colette.

ColetteIs an IT service and solution provider, dedicated to helping enterprises to carry out Internet transformation and digital remodeling, providing users with Internet and cloud solutions and services, industry application solutions and services, enterprise management information systems and services, covering manufacturing, retail, logistics and other fields. Recently, Jinshan Cloud (KC.US) announced that it has passed the agreement to acquire enterprise management software Colette, which will bring significant synergy to Jinshan Cloud and make significant strategic progress in its enterprise cloud service (ECS).

Foreign investment events　

1.　InterVenn received $201 million in Series C financing.

InterVennIs an American artificial intelligence-driven mass spectrometry platform developer, the company is mainly engaged in the research and development and commercialization of mass spectrometry platform driven by artificial intelligence, and the company’s candidate product is a blood-based ovarian cancer diagnosis product. Recently, 201 million US dollars of Series C financing was completed. This round of financing was led by new investors SoftBank Group, Heritage Provider Network, Irving Investors and Highside Capital Management, and supported by existing investors such as Amplify Partners, Anzu Partners, Genoa Ventures and True Ventures.

2.　Rakuten Medical received $166 million in Series D financing.

Rakuten MedicalIs a cancer targeted therapy developer, committed to developing its proprietary PIT treatment platform and becoming a leader in the precision medical industry. The main therapy ASP-1929 has passed the Fast Track review of FDA. This therapy is mainly aimed at recurrent head and neck squamous cell carcinoma, and is currently undergoing phase III clinical trials. In addition, the phase II clinical study of ASP-1929 PIT therapy is also under way to evaluate the efficacy and safety of other cancer types. Recently, it was announced that the $166 million Series D preferred stock financing case was completed, including $75 million in additional capital and $91 million converted from convertible corporate bonds. This round of financing was led by the General Catalyst investment institution, and the existing investors, including Lotte Group and SBI Holdings, participated in the investment.

3.　DMG invested $2 million in Bosonic.

BosonicIs an American encryption technology developer, providing infrastructure to eliminate counterparty credit and settlement risks in the digital asset market. DMG Blockchain Solutions recently announced a $2 million strategic investment in Bosonic, a California-based encryption technology company.

4.　Odoo received $215 million in strategic investment.

OdooIs a one-stop open source management software developer in Belgium, which provides one-stop applications covering all business chain management needs, including accounting management, inventory management, manufacturing management, project management, human resource management, marketing and website construction. Odoo is committed to providing SMEs with simple and cost-effective information tools, simplifying business operations and building digital competitiveness. Recently, it was announced that it had received an investment of $215 million from Summit Partners, a private equity firm.

5.　DoNotPay received $10 million in Series B financing.

DoNotPayIt is a legal service robot, and its service scope includes providing legal services for HIV-infected people, applying for asylum for refugees, applying for housing for homeless teenagers, and applying for compensation for airline passengers. In the financial field, DoNotPay can also handle fraud allegations, or improve credit report scores, apply for maternity leave and paternity leave, and protect against discrimination in the workplace. Recently, it has received 10 million dollars from Andreessen Horowitz, Lux Capital, Tribe Capital, Day One Ventures and Felicis Ventures. Other investors include Sam Bankman-Fried, CEO of billionaire FTX, Balaji Srinivasan, former chief technology officer of Coinbase, and Daniel Dines, CEO of UiPath. Yuri Milner’s investment company DST Global is also involved. This round of financing raised the company’s valuation to about $210 million.

6.　Kuda received $61.02 million in Series B financing.

KudaIs a digital banking operator in Nigeria, providing free banking services to African consumers and authorized by the Central Bank of Nigeria. Kuda is the first mobile priority bank in the country. Recently, it received $61.02 million in Series B financing, with investment from SBI, Valar Ventures and Target Global.

7.　RealView Imaging received $5 million in strategic investment.

RealView ImagingIs an Israeli 3D holographic technology service provider, focusing on medical imaging applications, providing users with digital holography and real-time 3D interactive functions, allowing users to touch and interact in images. It has expanded its C-round financing to $15 million, and there are also $5 million investments from Lowy Medical Research Institute and Rami Ungar. Its HOLOSCOPE-i holographic system has been approved by FDA. Based on the data received from standard CT scanning and 3D ultrasound system, the system creates 3D interactive medical holograms with accurate space. Additional funds also include investments from famous investors Judith and Kobi Richter, OurCrowd VC and Club100Plus Investments Group. Most existing shareholders of the company also participated in this round of financing, including Dr. Shimon Eckhouse, a continuous technology and medical investor, as the company’s chairman, and Zohar Gilon.

8.　Fashinza completed $20 million Series A financing.

FashinzaIs an Indian clothing B2B manufacturer. The company is mainly engaged in the production and manufacturing of clothing and fashion. The main products include ethnic costumes, suits, dresses, jumpsuits, T-shirts, sweaters and sweatshirts. Recently, it has raised $20 million through equity and debt portfolio. This round of financing was led by the existing investors Accel Partners and Elevation Capital, as well as DisruptAD, Stride Ventures, Alteria Capital and Tradecred in Abu Dhabi.

9.　Movile received $200 million in financing.

MovileIt is a Brazilian mobile e-commerce platform, and its main products include food ordering iFood, children’s education PlayKids, location service Apontador, one-click express service Rapiddo, DIY activity service Sympla, etc., serving catering distribution, online ticketing, cloud logistics and other fields. Recently, it was announced that it had received $200 million in financing from Prosus.

10.　Nozomi Networks received $100 million in Series D financing.

Nozomi NetworksIs an industrial control operating system service provider, providing network security and operational visibility solutions for industrial control systems, automatically building internal models of industrial networks and physical processes, and using behavior monitoring and continuous monitoring to detect changes in baseline status, and quickly identifying and handling anomalies. Recently, it has obtained $100 million in Series D financing, with investment from Forward Partners, Honeywell Venture Capital, In-Q-Tel, Keysight, Porsche, Telefónica Innovation Ventures and Triangle Peak Partners.

11.　Spectricity received 14 million euros in Series B financing.

SpectricityIs a Belgian spectral sensing solution service provider, focusing on the research and development of spectral sensors, providing technical services in the visible and near-infrared spectral range, mainly used in industrial, consumer, medical and other fields. Recently, it raised 14 million euros (16 million US dollars) in the B round of financing. Supporters include AtlanticBridge, CapricornFusion China Fund, Shanghai Semiconductor Equipment and Materials Fund (SSMEF), imec.xpand and XTRION.

12.　Skill-Lync received $17.5 million in Series A financing.

Skill-LyncIt is an online learning platform for mechanical engineering education courses. The target customers are students majoring in mechanical engineering. It has a series of online courses, which can provide students with the technical skills courses they need. Recently, it raised $17.5 million (Rs. 1.3 billion) in Series A financing led by Iron Pillar. Existing investors such as Y Combinator, Better Capital, Flipkart co-founders Binny Bansal, Sai Krishnamurthy (Xto10X) and Rashmi Kwatra (Sixteth Street Capital) participated in this round of financing.

13.　Inveniam Capital Partners acquired Factom, a blockchain innovation company.

FactomIs a data management service provider based on blockchain technology, which mainly uses blockchain technology to develop data management and storage solutions for enterprises, government agencies and non-profit organizations, provide fully transparent data supervision services, and ensure the integrity of stored data. The company has three enterprise-level blockchain products: a data protection tool, a personalized enterprise identity solution, and a distributed data storage product similar to a traditional database. Recently, Inveniam Capital Partners announced that it has acquired Factom, a blockchain innovation company based in Austin. The financial terms of the transaction were not disclosed.

14.　Bridgestone Americas acquired AZUGA.

AzugaIs an American fleet management software supplier. The company has developed an Internet of Things vehicle platform, which can help customers turn the data about vehicles and their use into intelligence, thus improving operation and safety, while reducing costs and risks. Recently, Bridgestone Americas reached an agreement with shareholders such as Sumeru Equity Partners and Danlaw, Inc to acquire Azuga and Azuga fleet management platforms, which are suppliers of fleet management software, for US$ 391 million. Through this acquisition, Bridgestone will accelerate the development and deployment of sustainable mobile travel solutions as the core pillar of the company’s advanced mobile travel strategy. The transaction has been approved by the boards of directors of various companies and is expected to be completed by the end of the third quarter.

15.　Artisan Design Group completed the acquisition of Builder’s Alliance.

Builder’s AllianceIs an American cabinet supplier, which is based on traditional wood processing and can provide users with bathroom cabinets and other products and services. Recently, Artisan Design Group ("ADG"), the portfolio company of The Sterling Group, announced the acquisition of Builder’s Alliance today.

16.　Sanofi will buy American mRNA company Translate Bio for $3.2 billion.

Translate BioIs an American mRNA drug developer, committed to transforming mRNA therapy into transforming drugs, mainly developing a new class of potential transforming drugs for treating diseases caused by protein’s disease or gene dysfunction. Recently, Sanofi has agreed to buy American biotechnology company Translate Bio for $3.2 billion, which is Sanofi’s investment in the next generation of mRNA technology.

17.　Yuanda Pharmaceutical intends to acquire FastWave Medical in the United States.

FastWaveIt is an American high-end innovative medical equipment research and development platform, mainly engaged in high-end innovative medical equipment research and development. Recently, Yuanda Pharmaceutical announced that it has signed a series of investment and strategic cooperation agreements with FastWave Medical in the United States, and will acquire 100% equity of FastWave in stages at the cost of up to 72 million US dollars. In addition, it will invest up to US$ 8 million to support and cooperate in the development of an innovative medical (002173, Femoral Bar) device for the treatment of moderate and severe arterial calcification.

IPO queuing

1.Haitian Ruisheng’s subscription for the top grid today requires a market value of 25,000 yuan.

Haitian ruishengIs an artificial intelligence data resource and related data service provider, providing users with large-scale engineering data resources, as well as data collection and production, data deep processing, data analysis and processing services, covering the technical fields of human-computer interaction such as speech synthesis, speech recognition, machine translation, network search, natural language understanding, image recognition, etc. Today’s subscription, subscription code: 787787, issue price: 36.94 yuan/share, single account subscription limit is 2,500 shares, and the top subscription requires a market value of 25,000 yuan.

2.Shanshui Bide’s subscription for the top grid today requires a market value of 100,000 yuan.

Shan shui bi deIs a landscape system-wide solution provider, which has long served the urban and rural development and ecological civilization construction in China, adhering to the concept of "poetic dwelling, inheritance and innovation", and is committed to building a world-class landscape science and technology innovation platform based on the new landscape theory, driven by innovative design, with digital technology as the core and the landscape theater as the carrier. Today’s subscription, subscription code: 300844, issue price: 80.23 yuan/share, single account subscription limit is 10,000 shares, and the top subscription requires a market value of 100,000 yuan.

3.Yiqiao Shenzhou needs a market value of 170,000 yuan to purchase the top grid today.

Yiqiao shenzhouIs a company mainly engaged in the research, development and production of recombinant proteins, antibodies and ELISA kits, and is committed to providing one-stop CRO technical services for life science researchers around the world. At present, a series of COVID-19 antigen-related research reagents have been launched, including proteins, antibodies, ELISA detection kits, protein chips, genes, etc., covering the important target antigen molecules in Covid-19. Today’s subscription, subscription code: 301047, issue price: 292.92 yuan/share, single account subscription limit is 17,000 shares, and the top subscription requires a market value of 170,000 yuan.

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Remarks: The public account of "Daily Venture Capital Express" is maintained and operated by "IT Orange" (itjuzi.com) (with possible exceptions on holidays or weekends). More details can be found in the "Investment Data" content section of IT Orange Main Station, which gathers information on investment, financing and mergers and acquisitions in the global Internet industry every day. (The picture information comes from the Internet. )

This article first appeared on WeChat WeChat official account: IT Orange Daily Investment Express. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　2023 The 58th Shenzhen Bay Automobile Exhibition

　　Time: March 4th to 5th, 2023

　　Venue: China Resources Shenzhen Bay Sports Center

　　

　　The 58th Shenzhen Bay Automobile Exhibition in 2023 will be held from March 4th to 5th at the "Spring Cocoon" of China Resources Shenzhen Bay Sports Center. In this exhibition, the brands you want to see can be described as everything. From RVs and commercial vehicles to modified cars, from Japanese, American, German and Korean brands to independent brands, from fuel vehicles and hybrid vehicles to new energy vehicles, it is estimated that there will be 90+ brands and 300 exhibitors participating in the exhibition, and everyone can choose from a wide range.

　　New year’s car carnival! All kinds of RVs, commercial vehicles, modified cars, new energy and smart cars are assembled … The first exhibition of Shenzhen Bay in 2023 is not to be missed! Hailing Auto Show Organizing Committee News: The 58th Shenzhen Bay Auto Show in 2023 will be held in the Spring Cocoon of China Resources Shenzhen Bay Sports Center from March 4th to 5th. The automobile exhibition is sponsored by Hailing Auto Show Organizing Committee and CheDidi Auto Network, which is co-organized by CheDi Auto Network, and undertaken by Shenzhen Hailing Exhibition Co., Ltd., and HALI Hailing advertising is integrated and promoted.

　　On March 16, one "The news that the trough meat sold can only be refunded rushed to the hot search.

　　According to the hot search, on March 16th, Wang Hai, a professional counterfeiter, issued a document saying that on March 15th, 2024, CCTV exposed the braised pork of "Yuhuiyuan" plum vegetables produced by Anhui Donghui Science and Technology Food Co., Ltd., all of which used grooved meat, and contained a lot of untreated lymph meat and thyroid gland. The grooved meat was not a food raw material and was forbidden to eat, which was seriously inconsistent with.Standard ". This product has been sold in the live broadcast rooms of ""and "Crazy Xiao Yang Ge" ".

　　In response, the customer service responded that the above-mentioned braised pork with plum vegetables is indeed a commodity of cooperative merchants. At present, Oriental Selection is responsible for customers, registers customer information and order numbers, and handles refund-only business. If the customer has other demands, it will be recorded and fed back to the merchant for processing.

　　"As long as you have purchased this product, you can register through Tik Tok online customer service or 400 customer service. The platform will pay this part of the fee in advance. After registration, it will be returned to Alipay account within 2 working days. " Dongfang selected 400 customer service staff to tell China.Newspaper, CSI Taurus reporter.