This year, the total box office of summer movies has exceeded 9.4 billion yuan, and "Catch the Doll" is among dozens of films, accounting for 32% of the box office. At the same time, with the holding of the Paris Olympic Games, it is hard to get a ticket for "watching the Olympic Games in cinemas", and the diversified development of cinemas is continuing further.
Posters of domestic new films such as Under Aliens and Retrograde Life in UME Cinema in shanghai new world attract fans. (Image courtesy of CNSPHOTO)
The total box office of summer movies exceeded 9.4 billion yuan.
According to the data of Lighthouse Professional Edition, as of 12: 00 a.m. on August 14th, the total box office (including pre-sales) of the summer movie in 2024 (from June 1st to August 31st) has exceeded 9.4 billion yuan. "Catch the Doll", "Silent Killing" and "There’s a snack bar by the Cloud" are temporarily listed in the top three box office lists, with box offices of 3.037 billion yuan, 1.339 billion yuan and 498 million yuan respectively, accounting for 51.6% of the summer box office.
Among them, "Catch the Doll" starring Shen Teng and Mary became the hottest film in this summer, accounting for 32.1% of the box office, breaking the box office record of comedy films in the summer of the past five years, and the previous holder of this record was Moon Man starring Shen Teng and Mary; Silent Killing accounts for 14.2% of the box office, ranking third in the cumulative box office of crime films in China’s film history summer file.
The new movie released in August is also full of stamina.
The film Decryption, directed by Chen Sicheng, earned 40.889 million yuan at the box office on the first day of its release on August 3, and by 12: 00 am on August 14, the cumulative box office reached 304 million yuan, ranking seventh in the summer movie box office.
"White Snake: Floating Life" became the box office champion of Tanabata movies in 2024, and created the box office record of Tanabata cartoons in China film history. At present, the film ranks ninth in the summer movie box office with a box office score of 218 million yuan.
Meanwhile, "Deadpool and Wolverine", "Daddy Thief 4" and "Brain Agents 2" ranked 4th to 6th at the summer box office respectively, with box office receipts of 406 million yuan, 372 million yuan and 340 million yuan respectively.
It is worth mentioning that the total box office of summer movies in 2023 (from June 1 to August 31) was 20.619 billion yuan, and the top six movies in the summer box office were: "Put All Your Eggs on One Egg" was 3.526 billion yuan, "Disappeared She" was 3.523 billion yuan, "Goddess Part I: Singing in the Wind" was 2.481 billion yuan, and "In the octagonal cage"
There is still a certain gap between the total box office of summer movies this year and last year. At present, only one movie has exceeded 3 billion yuan, and the box office of other movies has not exceeded 2 billion yuan.
"The competition in the film market is becoming increasingly fierce, and the audience’s viewing choices are more diverse. This year’s box office may be affected by multiple factors such as film quality, publicity strategy and release time, resulting in the box office failing to meet expectations. This also reminds us that the film industry needs constant innovation and breakthrough to meet the growing aesthetic needs of the audience. Producers should pay more attention to the innovation and depth of the film content, and at the same time increase publicity efforts to improve the popularity and influence of the film. " Jiang Han, a senior researcher at Pangu Think Tank, told China business reporters that although there is still a gap between the box office and last year, we should also see the positive side, that is, the film market still has great potential and vitality.
It is hard to get a ticket for "watching the Olympics in the cinema"
This summer, the holding of the Paris Olympic Games made the film market more lively, and "watching the Olympics in cinemas" became a new fashion.
According to the data of lighthouse professional edition, as of August 12, the total box office of the 2024 Paris Olympic Games theater live broadcast by the main station reached 2.442 million yuan. The top three box offices were: 1.121 million yuan on July 30th (table tennis mixed doubles final), 460,000 yuan on August 3rd (table tennis women’s singles final and tennis women’s singles final) and 275,000 yuan on August 4th (table tennis men’s singles final).
During the 17-day Olympic Games, more than 800 cinemas nationwide participated in the live screening of the Olympic Games, showing more than 2,300 games, with a total audience of 55,000.
Some popular events in many cities have a hard-to-find situation. Compared with about 400,000 screenings in the national film market every day, the maximum number of live broadcasts of the Olympic Games in a single day is 405 in the table tennis mixed doubles finals, accounting for only 0.1% of the total screenings, and it has produced 1% of the national box office, with the box office exceeding one million yuan. From this, it can be seen that the live broadcast of the Olympic Games has little influence on the film arrangement space, but it is more obvious to optimize and supplement the market.
Fu Ruoqing, chairman of China Film Co., Ltd. believes that this is not only a creative attempt to empower the Olympic Games with film technology, but also a further exploration of the diversified development of non-film content, and it is also a cross-border integration of China film industry and international sports events.
"This marks a new breakthrough in the cross-border cooperation between live sports events and cinemas. The audience can watch the Olympic Games on the big screen of the cinema and enjoy a more shocking and immersive experience. This novel way of watching the games has undoubtedly attracted a large audience. " Jiang Han said that this phenomenon also reflects the increasing love and concern of the audience for sports events. The live broadcast of the Olympic Games in cinemas not only provides more convenient channels for the audience to watch the games, but also further promotes the spread and popularization of sports culture.
Jiang Han believes that although the box office of the live broadcast of Olympic Games in cinemas is still relatively low at present, it also provides a broad development space for the live broadcast market of sports events in the future. With the continuous progress of technology and the changing needs of the audience, it is believed that the cross-border cooperation between live sports events and cinemas will be closer and deeper in the future. (Reporter Zhao Yuru)